New Trend of Coupe-SUV And What It May Have To Suggest
- By Bhushan Mhapralkar
- August 05, 2024
Expected to go on sale ahead of the festive season, the Tata Curvv coupe-SUV will not be positioned as a niche product. As a cross between a coupe, sedan (because it is a four door whereas coupes are usually two door) and an SUV, the vehicle is expected to be positioned as the one that would present superior addressability in terms of aspiration, style and performance.
About attracting more customers by seeking their attention over other products – sedans, hatchbacks and SUVs – with its stylish demeanour, the Curvv is expected to create a position for itself in a highly competitive market place like the Punch ultra-compact SUV did after its introduction.
Ironically, the Punch is not the first ultra-compact SUV to enter the Indian market. A few years ago, Mahindra explored this space with the XUV100. The market wasn’t open to such a vehicle then perhaps. Also the XUV100 could have been more appealing with a superior styling language.
Mahindra & Mahindra could look at relaunching the next generation XUV100 once again with a superior styling and platform attributes.
Back to the Curvv and it not be the only one of its kind to enter the market. Not even if it will be presented with an electric drivetrain, a petrol powertrain and at a later date, a diesel powertrain as well. The Citroen Basalt – a four-door compact sedan with coupe-SUV styling – is also expected to be launched at roughly the same time.
The advantage Tata Motors may have over Citroen is the presence it has earned in the Indian passenger vehicle market with the likes of Nexon, Harrier and Safari. Despite the ‘right’ fundamentals, Citroen does not have the sales numbers or brand recall on its side yet.
In terms of practicality, the coupe-SUV styling of the Curvv and Basalt is expected to signal some loss. But then, whether the buyers warm up to the styling and live with some loss of practically will be clear only after the two find their way to the showrooms and into the garages of the end users.
Competitively pricing the Curvv in a market where automobiles are terribly expensive will be the key. It will be the same with the Basalt.
Tata Motors' focus on democratising features is expected to provide an additional advantage to the Curvv. Numerous variants will be presented to cover various price points.
In case of Basalt, Citroen is also expected to put its learnings in India to good practice.
With cross over styled sedans like the Maruti SX4 doing well in the Indian market, there is reason to believe that the Curvv and Basalt will be well received. Practicality and price positioning will however matter most.
Maruti Suzuki e Vitara Gets 5-Star Bharat NCAP Safety Rating
- By MT Bureau
- December 02, 2025
Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.
The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.
Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”
The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.
Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.
Mahindra Launches First Dealership-Based Ultrafast EV Charger In Anantapur
- By MT Bureau
- December 02, 2025
Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.
This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.
This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.
Hyundai Motor India Wholesales Grow 9.1% In November
- By MT Bureau
- December 01, 2025
Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.
This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.
Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”
He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.
Toyota Kirloskar Motor Reports 28% Sales Growth In November
- By MT Bureau
- December 01, 2025
Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.
This includes 30,085 units sold in the domestic market and 3,667 units exported.
Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”

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