Nissan, Honda Ink MoU To Create Joint Holding Company Focussing On Future Mobility Trends

Nissan - Honda

Japanese auto majors Nissan Motor Co and Honda Motor Co, which have officially announced integration between the two companies by establishing a joint holding company, which aims to develop Japan’s industrial base as a ‘leading global mobility company’.

On 15 March, the partners first came together by announcing a strategic partnership for vehicle intelligence and electrification, which was followed by an announcement on 1 August to deepen the strategic partnership towards exploring fundamental technologies in the are of platforms for next-generation software defined vehicles (SDVs).

Given the highly competitive global automotive industry landscape and the pace of new technological innovations, the partners have now further joined forces to become more competitive.

In a joint announcement, the companies have said that through the business integration, they aim to bring together ‘management resources such as knowledge, human resources, and technologies; create deeper synergies; enhance the ability to respond to market changes; and expect to improve mid- to long-term corporate value.

In addition, Nissan and Honda will create a ‘leading global mobility company’ by bringing together Nissan and Honda's four-wheel-vehicle and Honda's motorcycle and power products businesses,

The outlined potential synergies include – standardising vehicle platforms across ICE, HEV, PHEV and EV Models; joint research in SDV and collaboration in all R&D functions; optimise manufacturing systems and facilities; integration of purchasing functions to provide competitive advantage across the supply chain; operational efficiency improvements; integrating sales finance function and establishment of a talent foundation for intelligence and electrification.

As per the understanding, Nissan and Honda will establish a joint holding company which is set to be listed on Tokyo Stock Exchange by August 2026. Post the listing, both the companies will become a wholly-owned subsidiaries of the joint holding company and will delist from Tokyo Stock Exchange.

The partners expects with the synergies in place they can attain sales revenue exceeding YEN 30 trillion and operating profit of more than YEN 3 trillion.

The new organisation will see Honda nominate a majority of internal and external directors. The President and representative director or president and representative executive officer of the joint holding company will be selected from among the directors nominated by Honda.

On the other hand, Nissan Motor Co, Honda Motor Co, and Mitsubishi Motors Corporation have also signed a Memorandum of Understanding (MoU) to explore the possibility of Mitsubishi Motors’ participation, involvement and synergy sharing in relation to the business integration through the establishment of a joint holding company outlined in an MoU signed between Nissan and Honda.

Makoto Uchida, Director, President, CEO and Representative Executive Officer, Nissan, said, “"Today marks a pivotal moment as we begin discussions on business integration that has the potential to shape our future. If realised, I believe that by uniting the strengths of both companies, we can deliver unparalleled value to customers worldwide who appreciate our respective brands. Together, we can create a unique way for them to enjoy cars that
neither company could achieve alone.”

"Honda and Nissan have begun considering a business integration, and will study the creation of significant synergies between the two companies in a wide range of fields. It is significant that Nissan's partner, Mitsubishi Motors, is also involved in these discussions. We anticipate that if this integration comes to fruition, we will be able to deliver even greater value to a wider customer base," added Uchida.

Toshihiro Mibe, Director and Representative Executive Officer, Honda, said: "Creation of new mobility value by bringing together the resources including knowledge, talents, and technologies that Honda and Nissan have been developing over the long years is essential to overcome challenging environmental shifts that the auto industry is facing. Honda and Nissan are two companies with distinctive strengths. We are still at the stage of starting our review, and we have not decided on a business integration yet, but in order to find a direction for the possibility of
business integration by the end of January 2025, we strive to be the one and only leading company that creates new mobility value through chemical reaction that can only be driven through synthesis of the two teams."

At this time of change in the automobile industry, which is said to occur once every 100 years, we hope that Mitsubishi Motors' participation in the business integration discussions of Nissan and Honda will lead to further social change and that we will be able to become a leading company in creating new value in mobility through business integration. Nissan and Honda will start the discussion from today onwards with an aim to clarify the possibility of business integration by around the end of January in line with the consideration of Mitsubishi Motors," added Mibe.

Takao Kato, Director, Representative Executive Officer, and President and CEO, Mitsubishi Motors, said: “In an era of change in the automotive industry, the study between Nissan and Honda about a business integration will accelerate synergy maximisation effects, bringing high value also to the collaborative businesses with Mitsubishi Motors. In order to realise synergies and to make the best use of each company's strengths, we will also study the best form of cooperation.”

Zenvo Automotive Appoints Mark Harrison As Chief Commercial Officer

Zenvo Automotive Appoints Mark Harrison As Chief Commercial Officer

Zenvo Automotive, a manufacturer of limited-edition hypercars based in Præstø, Denmark, has appointed Mark Harrison as its new Chief Commercial Officer, bringing in a seasoned expert from the premium and performance car sector. His arrival marks a significant step in the company’s ambitious growth strategy as it prepares for the final development phase of its highly anticipated V12 Aurora hypercar. Harrison will oversee all commercial operations, including sales, marketing, public relations, global events and the expansion of the dealer network, working closely with the established leadership team comprising Chairman Jens Sverdrup, Chief Technical Officer Jon Gunner and Design Director Christian Brandt.

With three decades of industry experience, Harrison joins Zenvo from Praga Cars, having previously held influential management roles at McLaren Automotive and BMW Group, including its MINI division. His comprehensive understanding of the luxury automotive landscape is expected to be instrumental as the company moves towards the Aurora’s launch. Harrison’s appointment reinforces the management structure during this critical period, ensuring the commercial strategy aligns with the final engineering and design efforts to bring the new hypercar to market.

Jens Sverdrup, Chairman, Zenvo Automotive, said, “It is great to welcome Mark to the team, and to benefit from his experience and insight of the industry. We have known each other for many years, and our professional paths have crossed on several occasions, so I know first-hand what an impact he will be able to make. We are at an exciting part of the programme, and this appointment also highlights, once again, the talent that this project is attracting as we gear up for the launch of Aurora.”

Harrison said, “It’s really exciting to join Zenvo’s team and help bring to market a truly exceptional car in both its design and technical specification. I have admired the brand since the Aurora was announced and especially how the programme is pushing the boundaries in such a competitive sector. I have shared offices, showrooms, show stands and factories with great teams wherever I have worked, but this will be my first V12. I feel privileged to now have an opportunity to work together with this strong and passionate team helping bring this stunning car to market later this year.”

Renault Reveals The Name Of Its Upcoming Show-Car: Bridger Concept

Renault Reveals The Name Of Its Upcoming Show-Car: Bridger Concept

Renault has unveiled the name of its latest show-car, the Bridger Concept, as part of its continued international expansion. This model serves as a precursor to a forthcoming production vehicle, specifically an urban SUV designed with new dimensions to accommodate the evolving needs of city-dwelling families.

The Bridger Concept stands out with its bold and robust design, featuring surprisingly compact proportions. Measuring under four metres in length, it maximises interior space, demonstrating that a smaller footprint does not necessitate a compromise on roominess. The name itself, derived from the English word ‘bridge’, was chosen for its connotations of strength, connection and linkage. This choice highlights the vehicle's assertive styling and reinforces the brand's commitment to fostering human connections within the cabin, a core aspect of its ‘voitures à vivre’ philosophy.

A comprehensive reveal of the Bridger Concept is scheduled for 10 March 2026. This unveiling will occur during the presentation of Renault Group's futuREady strategic plan, with the entire event being streamed live from the company's official events platform.

Explaining the thinking behind the name of the new show-car, Sylvia dos Santos, Head of Naming Strategy with Renault's Global Marketing Division, said, “With Renault Bridger, we are adding to our family of names based on English words.  This one comes from the word 'bridge', with the letters 'ER' added for identification. The name Renault Bridger is part of the same approach as the name of Renault Duster. It’s a powerful, robust and versatile name, ideal to identify our new urban SUV show-car and open a new page in our international offensive!”

Axis Bank Becomes Preferred Financer For Tesla In India

Tesla - Axis

Axis Bank has announced its appointment as a preferred financer for Tesla in India, which will see the company provide financing solutions for customers purchasing Tesla vehicles as part of a nationwide rollout.

The collaboration covers major metropolitan areas and emerging electric vehicle (EV) hubs. The initiative is designed to integrate with Tesla’s global ownership model by using digital onboarding to manage the purchase journey.

Axis Bank has developed specific auto-loan products for the premium EV segment. These offerings focus on repayment flexibility and digital processing speeds.

It includes loan tenure options extending up to 10 years. Customised structures designed to align with individual customer cash flows. A fully digital onboarding process intended to reduce sanction turnaround times. Coverage across all-India locations to support Tesla’s market entry.

Munish Sharda, Executive Director, Axis Bank, said, “As electric mobility gains momentum in India, Axis Bank is proud to collaborate with Tesla to help accelerate this transition. Through this collaboration, we are bringing together world-class electric vehicles with innovative, tailored financing solutions and seamless customer engagement. This makes it easier for customers to adopt sustainable mobility without compromising on convenience or flexibility. This initiative reflects our continued focus on responsible banking and future-ready solutions.”

Vietnamese Automaker Segments Portfolio Into Ultra-Luxury, Mass-Market And Commercial Lines

VinFast - Lac Hong

Vietnamese electric vehicle brand VinFast has announced the completion of its strategic restructuring into three automotive brand lines. The company officially unveiled two flagship models, the Lac Hong 800S and the Lac Hong 900S, to head its ultra-luxury marque.

The restructuring divides the portfolio into the Lac Hong ultra-luxury line, the VF passenger vehicle range and the Green commercial mobility brand. VinFast has maintained a leadership position in Vietnam for 16 consecutive months, delivering 175,099 vehicles in 2025.

The three brands target different market segments to support the company's next phase of development:

  • Lac Hong: Comprises the 900 LX, 900S, and 800S models.
  • VF: Includes a portfolio of passenger EVs from the VF 3 to the VF 9 and the VF MPV 7.
  • Green: Developed for commercial mobility, featuring the Limo Green, Herio Green, Nerio Green and Minio Green models.

The new Lac Hong 800S and 900S models use design elements inspired by Vietnamese heritage, such as a grille with vertical slats and emblems evoking the Lac bird. Interior materials include Nappa leather, wood and gold-plated accents.

They are equipped with a tri-motor system with one front motor and two rear motors; a combined output of 460 kW and a fully active suspension system for ride comfort and stability.

On the inside, it gets executive seating and power-assisted doors. The 900S includes a privacy partition, a projection entertainment system and a workstation.

The Lac Hong 800S and 900S are scheduled for commercial launch in 2027.

At present, VinFast operates manufacturing facilities in Vietnam and India, with planned operations in the United States. The facility in Thoothukudi, Tamil Nadu, represents a USD 500 million investment and is designed to produce 150,000 vehicles annually.

Duong Thi Thu Trang, Deputy CEO of Global Automotives, VinFast, said, “Following a period of accelerated growth - achieving the No.1 position in Vietnam and establishing our presence in key regional markets - the completion of our three-brand structure lays the foundation for our next phase of development: structured, professional and breakthrough-driven. The Lac Hong 800S and 900S stand as further proof of VinFast’s technological mastery, product development capability and advanced manufacturing expertise. We believe products created by Vietnamese intellect, craftsmanship and resilience not only inspire national pride but also convey a powerful message about Vietnam’s cultural heritage and technological stature in this new era of global advancement.”