Software is finding a growing presence in cars today, which will eventually get upgraded over time. In fact, over the years, car manufacturers have invested millions in the R&D of automotive software. And automotive OEMs are competing with tech giants to produce operating systems for the car. Ivo Ivanov, CEO, DE-CIX International, discusses why OEMs need to be in control of the data journey of their cars, why the type of usage of the car or the special mobility packages will become more essential down the line and if there really will be a software war in the near future.

The cars of the future will be highly interconnected, and we’ll see real-time data exchange. A couple of years ago, automotive OEMs were focused on the engine, shape, the mechanical part of the car etc. However, they have now understood that the digital part of this business will drive them more successfully into the next century. There is a huge appetite for control of data by the OEMs, not just of the software but the infrastructure as well.

In fact, automotive companies have already started turning into software companies. Ivo Ivanov, CEO, DE-CIX International, mentions that automotive OEMs plan to create an independency from operating systems like iOS or android, so as to have their own software-driven platform – and this is valid for all major automotive companies, from Honda to Toyota, which is a market reality. At the same time, we also see automotive OEMs partner with companies like Google or Amazon, because of their cloud capabilities. While this sure is the case, it doesn’t tell us that the automotive OEMs will stop creating their software independency.

“If you ask me about software, I truly believe that we will see the so called ‘software war’ in the near future,” Ivanov expresses and continues, “They will collaborate if it comes to cloud resources and cloud computing resources for their manufacturing platforms. However, if it comes to creating and increasing the control of the data gateway related to the digital car, then we will definitely see a future competition between the propitiatory software developments of companies like Volkswagen, BMW etc. (you name them) and the established operating system providers like Apple or Google.”

OEMs in control of the data journey – why is it needed?
While the automotive OEMs can easily go to the software companies, it comes down to who controls this. “If the software related to the car remains in the hands of the existing players, then the OEMs will have to share a bigger portion on the assets with those companies,” Ivanov enlightens and adds, “They can share if needed, but the question remains of who has the majority in that stake. They want to increase their margin on the digital assets related to the car and become the major stakeholder in that domain.”

Ivanov further informs that, moreover, those who want to be extremely successful in the future must make themselves capable of doing this. “Because if they do not create this controllability of the data journey, they will not be able to create digital assets,” he puts across and adds, “An OEM can grow its value as a company on the stock exchange if it is able to provide the market with a story that is futuristic and can create a value in the future. And the OEMs will not be able to differentiate in the future with the quality of the car seats, engines, shape of the car etc. alone – they will be able to differentiate with smart digital concepts for mobility solutions in our digital lives.”

Citing a relevant example in this context, he asserts, “Let’s think about the metaverse, or the truly and entirely digitalised environment; we see companies like McLaren and Porsche that have already started creating their digital twins for the metaverse. It eventually comes down to access to the customers. The OEMs have the cars and the customers are the users of the cars.”

OEMs developing their own software – is it safe?
However, even companies like Tesla have their share of failures in vehicle software, with there being investigations into Tesla’s driver enhancement software following a spell of documented malfunctions. So, what can one say when it comes to smaller OEMs?

“It’s a normal process of improving your code, its security and the software. It’s what Microsoft, Apple, Google etc. have been dealing with for decades now. In fact, the OEMs will catch up much faster because they have the money to make sure that they hire efficient people and acquire other companies. And also, again, they have access to the end-users,” explains Ivanov.

Control of the data journey and infrastructure
The OEMs have the cars, the customers and the users of the car. These OEMs want to control the framework and will integrate existing solutions and other elements but want to be in control of the data journey, which is the asset. “The assets are the tonnes of data produced by the car,” Ivanov shares and goes on, “Hundreds of thousands of organisations around the world are trying to get involved in this huge and tremendous business surrounding data – the data getting into the car and the data being produced in the car. This is what the OEMs aim for.” Ivanov further clarifies that the OEMs will probably not write the code for everything from zero, but they sure will want to control the framework. “But the knowledge of where exactly the data comes from in the car and where the data goes from out of the car, then they will be able to turn themselves into the gatekeepers of the data journey and create their virtual and digital assets around this driver behaviour. And I believe that it’s not the ownership of the car in terms of legal rights of owning the car, but the type of usage or the special mobility packages that will become more essential.”

Not just software, but chips too
According to market research firm Gartner, by 2025, fifty percent of the top 10 automotive OEMs will design their own chips. Ivanov envisions that what we have seen with the battery production for electric cars, will happen in the case of chips too. “All of the dominant OEMs, from Tesla to BMW to Mercedes to Volkswagen, have already started heavily investing in their own battery manufacturing assets. In some cases, they collaborate with existing battery manufacturers, or in other cases, they create their own battery factories,” Ivanov asserts and adds, “So we see a similar development in the chip industry. That’s because the chips in the connected car and the whole mobility concept around the future of OEMs are nothing but the new engine.”

A leading position
Software is certainly transforming the automotive world. And yes, major automotive OEMs are now seriously investing in new software platforms. The software and infrastructure together, undoubtedly, will empower automotive OEMs to be the gatekeepers in this data journey and provide them with the level of controllability of the data journey that they need to create virtual and digital assets for their shareholders. Software is definitely one of the main differentiators, creating a leading position in automotive OEMs.

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French automotive major Renault is accelerating the international rollout of its high-value C-segment SUV, the Renault Boreal. Originally launched in Latin America out of the Curitiba production facility in Brazil, Renault has established a second major industrial hub for the vehicle at its OYAK Renault plant in Bursa, Türkiye.

The strategic expansion positions the Bursa facility to satisfy high domestic demand in Türkiye – Renault’s second-largest market globally – while serving as a primary export base for Eastern Europe, the Middle East, North Africa and Sub-Saharan Africa.

The Renault Boreal features dimensions that exceed conventional C-segment benchmarks, leaning into upper-tier spacing realities – 4.56 metre body length, 2.70 metre wheelbase and 630 litres of boot space, expandable up to 1,868 litres with the easy break rear seats completely folded down.

The exterior design language combines a high-riding stance with modern brand markers, highlighted by a body-colour front grille housing the backlit ‘Nouvel’R’ emblem. It features a sweeping roofline, prominent fender flares, a Niagara Concept-inspired LED headlight signature, 19-inch diamond-cut alloy wheels, and a black-contrast panoramic glass roof.

The Turkish manufacturing rollout introduces a pragmatic mix of combustion and hybrid systems tailored for cross-continental regulatory and driving conditions. It can be had in full hybrid e-tech with multi-mode automatic transmission option that produces 160 hp of peak power, a WLTP range of 100 km on 4.8-litre fuel, 1.3 Turbo TCe with 6-speed wet dual-clutch (EDC) producing 145 hp of peak power, offering a WLTP range of 100 km with 6.6-lite of fuel consumption and a Hybrid E-Tech 4x4 (launch in Q4 CY2026) with multi-mode automatic transmission option producing a peak power of 150 hp.

The 160 hp full hybrid variant utilises the HR18-coded engine built locally by Oyak Horse. The system is engineered to prioritise urban efficiency, running in pure electric mode up to 80 percent of the time during stop-and-go city commutes. It supports pure electric acceleration at speeds up to 110 kmph.

Drivers can modulate performance metrics through the Multi-Sense system. In addition to Eco, Comfort, Sport and Perso settings, the vehicle features a new Smart Mode that automatically recalibrates steering weight, throttle response, ambient cabin lighting and exhaust/sound notes based on real-time road conditions.

The driver-oriented cabin integrates digital technology with premium family utilities, featuring a 10-inch digital driver instrument display sitting flush alongside a 10-inch openR link central multimedia touchscreen.

The Boreal deploys up to 25 Advanced Driver Assistance Systems (ADAS) depending on trim levels, highlighted by Active Driving Assist. This Level 2 system blends adaptive cruise control with automated Stop & Go routing and continuous lane-centring technologies.

Fabrice Cambolive, CEO, Renault Brand, said, “Boreal embodies Renault’s ambition to accelerate growth beyond Europe by delivering more value to our customers and strengthening our position in the strategic C-SUV segment. First launched in Latin America from our Brazilian hub, its expansion to Türkiye marks a new step in our international development. Boreal is also a strong illustration of Renault’s brand markers in action: Electrified by Passion with the introduction of our new E-Tech full hybrid technology; Designed to be Loved through its expressive design, elegant proportions and distinctive lighting signature that create an immediate emotional connection; People-First Technology with a seamless connected experience powered by Google, advanced driver assistance systems and intuitive onboard technologies; and Crafted Space through a spacious, versatile and comfortable interior designed around the needs of modern families. More broadly, Boreal demonstrates our ability to develop global voitures à vivre, produced close to their markets and thoughtfully adapted to local customer needs, combining desirability, innovation and everyday relevance for customers around the world.”

Ivan Segal, Renault Brand Head of Sales & Operations, added, “Boreal now enters a new phase of commercial deployment. Production in Bursa will enable us to address the Turkish market, Renault’s second-largest market worldwide, while opening up exports to a group of markets across Eastern Europe, the Middle East and Africa. With strong product appeal and a competitive industrial footprint, it will support our presence in the high-value C‑SUV segment across our international markets.”

Lionel Jaillet, CEO of Renault Group Türkiye, said, “We are very proud to introduce Boreal to the Turkish market. Being manufactured at our OYAK Renault facility in Bursa will both support domestic demand and strengthen Türkiye’s position in the global automotive ecosystem by contributing to our export targets.”
 

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Czech automaker Skoda Auto India has announced the expansion of its Rally Sport (RS) performance portfolio with the introduction of the all-new Kodiaq RS. Marking the first time Skoda’s performance badge has been applied to an SUV in the Indian market, the flagship model combines a three-row, seven-seat premium layout with a dedicated mechanical tune.

The company said official order books for the high-performance SUV are scheduled to open nationwide on 22 June 2026.

The core differentiator of the Kodiaq RS lies in its upgraded internal combustion hardware. The vehicle features a heavily revised iteration of the Volkswagen Group's EA888 engine architecture, tuned identically to the high-output configurations found in the global Octavia RS and Volkswagen Golf GTI.

The vehicle’s announcement follows a marketing campaign where Skoda Auto India’s entire active fleet – comprising the Kylaq, Kushaq, Slavia, standard Kodiaq and the limited-volume Octavia RS – established an official India and Asia Book of Record at the CoASTT circuit in Coimbatore. The group achieved the 'Fastest Multi-Car Relay of a Single Manufacturer on a Circuit' with a total combined lap time of 12:30.97.

The Kodiaq RS will arrive in the country via the Completely Built Unit (CBU) import route, serving as an elite flagship positioned above the locally assembled multi-tier Kodiaq lineup (Lounge, Sportline and L&K trims).

Ashish Gupta, Brand Director, Skoda Auto India, said, “The RS badge carries over 50 years of global performance legacy and a fiercely loyal following in India since the Octavia RS arrived more than two decades ago. The latest Octavia RS, launched last year, sold out in just 20 minutes, highlighting its cult status among enthusiasts. Now, we’re taking that legacy forward with the Kodiaq RS, our first-ever seven-seater in India to wear the iconic RS badge and the quickest Skoda yet in the country. It blends performance, space, and 4x4 capability into a bold, unmistakable expression of our racing DNA.”

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Kia India, one of the leading passenger vehicle manufacturers, has announced the final leg of its multi-city cultural partnership with HYBE INDIA, introducing the ‘Kia Vibe Studio’ experience to the national capital.

Designed to target Gen Z creators and premium lifestyle audiences, the activation will serve as a marketing anchor for the brand's latest mass-premium SUV, the 2026 Kia Syros.

The HYBE INDIA Pop-Up Park is scheduled to take place on 13–14 June 2026 at Yashobhoomi (IACC) in New Delhi. The event combines automotive showcase infrastructure with music, fandom and multi-format creator engagement zones.

The centrepiece of the activation is the Kia Vibe Studio, a specialised content creation pod built directly inside the cabin of the 2026 Kia Syros.

The integration allows visitors to record, edit and instantly download high-definition performance and lip-sync videos. By converting the stationary vehicle's acoustic interior, ambient lighting and connected infotainment hardware into an active studio space, the campaign positions the SUV as a tech-driven platform for self-expression.

The event serves as a prominent touchpoint for the 2026 Kia Syros, which features several upgrades designed for the Indian market, including an enhanced design with a more rugged SUV stance, muscular body panels and sports-themed trim configurations. Expanded accessibility to automatic gearboxes, including the introduction of a high-demand diesel automatic (AT) variant.

The SUV is built on a platform engineered for a 5-star Bharat NCAP (BNCAP) crash safety rating, featuring an optimised distribution of connected tech features across lower and mid-tier trims.

Following the public pop-up park event, HYBE INDIA will conduct on-ground talent auditions on 14 June 2026 at the Shangri-La Eros, Delhi. The talent scout marks part of an international entertainment initiative aimed at discovering, training, and launching India’s first global girl group under the K-pop blueprint.

The Delhi showcase concludes the regional ‘Pop-Up Park’ phase of the 10-city marketing campaign, which completed consecutive runs in Guwahati, Mumbai, Pune, Hyderabad and Bengaluru.

While the experiential park footprint concludes in Delhi, the talent pipeline will continue across secondary markets. Auditions are scheduled to advance into Ahmedabad, Kolkata, and Chandigarh, allowing Kia India to sustain its brand engagement with youth demographics nationwide.

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Italian supercar manufacturer Automobili Lamborghini has been awarded the ‘Red Dot: Best of the Best 2026’ accolade for its ultra-limited, ‘few-off’ hypercar, the Fenomeno. Honoured in the Product Design category, the prize represents the highest distinction in the global Red Dot evaluation, reserved for avant-garde projects that establish new benchmarks in visionary aesthetics and contemporary engineering.

The victory coincides with a milestone chapter for the brand, as the car was designed to celebrate the 20th anniversary of the Lamborghini Centro Stile. The official award ceremony is scheduled to take place on 7 July 2026, at the Aalto Theater in Essen, Germany.

The Fenomeno introduces an evolved corporate design language dubbed ‘hyper-elegant’ design, which strips back complex body panels to achieve formal purity while maximising functional on-track aerodynamics.

The supercar’s front fascia is heavily inspired by motorsport architecture. The front end utilises large racing-derived air intakes and a completely revised daytime running light signature modelled after the bull's horns found in the traditional Lamborghini corporate emblem. It subtly integrates the brand's iconic Y-shaped visual motifs, seamlessly connecting a low-slung carbon fibre front splitter to the headlamps.

The side profile and silhouette are defined by a single, continuous silhouette line running nose-to-tail, the design pays homage to the extended long-tail aerodynamics of the track-only Essenza SCV12. The car was displayed in a launch livery of Giallo Crius, a vibrant yellow hue that emphasises the vehicle’s upper body volumes against high-contrast, performance-oriented exposed carbon fibre elements below.

Beneath its custom carbon fibre bodywork, the plug-in hybrid (PHEV) Fenomeno utilises a thoroughly reworked mechanical architecture derived from the Revuelto, establishing itself as the fastest road-going vehicle in Lamborghini’s history.

The vehicle balances its extreme power-to-weight ratio through specialized hardware, including an advanced 6D motion sensor that measures acceleration across six axes, race-derived firm dampers, and high-end CCM-R Plus carbon-ceramic brakes adapted directly from Lamborghini’s SC63 endurance race car.

The Fenomeno features a 6.5-litre naturally aspirated V12 engine with 3 electric motors, which produce a combined 1,080 CV (1,065 hp) – with the internal combustion engine contributing a record 835 CV on its own, making it Lamborghini's most powerful V12 ever produced. The vehicle can accelerate from zero to 100 kmph in a claimed 2.4 seconds, while a zero to 200 kmph can be attained in 6.7 seconds. It has a top speed of over 350 kmph. It features a class-leading weight-to-power ratio of 1.64 kg/CV.

The Fenomeno is strictly limited to 29 units globally for the coupe version (complemented by an even rarer 15-unit Roadster variant).

Mitja Borkert, Design Director, Automobili Lamborghini, said, “This valuable and renowned recognition confirms the direction of the design DNA we are shaping with the team at Lamborghini Centro Stile, and underscores our future strategy. Fenomeno is a manifesto of style that expands our design language once again in an unexpected way, going beyond expectations and continuing the bloodline of our successful few-off cars in an athletic and elegant way."

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