Škoda Auto India has launched a flurry of 360-degree digital activities to enhance its digitalisation strategy as far as user engagement and customer involvement are concerned.
A key part of the activities is ‘Name Your Škoda’, a campaign that will enable the involvement and engagement of users, customers and fans of the brand to name the Czech automakers compact SUV that will hit the roads in 2025.
The ‘24 hours. 24 years. 24 March. 2024’ initiative not only highlights the company’s incorporation in India in December 1999, it also underlines the unfurling of a series of offers limited to 24 hours on 24 March 2024 via the digital platforms, which garnered bookings of 709 cars within the 24-hour period.
The ‘Škoda Gearheads’ initiative, which is claimed to be a first-of-its-kind nation-wide unique membership programme aimed at fostering a community of individuals passionate about automobiles. It includes a welcome kit with premium merchandise with members enjoying VIP treatment at Škoda events, getting exclusive benefits on car and service products purchase, getting insider updates on upcoming releases and innovations.
The ‘Digital frontier. Compact SUV’ initiative, which aims to create an organic buzz for the all-new compact SUV that will make its world debut in India in H1 2025 and shares the MQB-A0-IN platform with the Kushaq and Slavia.
The ‘Digitalisation for years’ initiative, which highlights the automaker’s digital endeavour in terms of fully digitalised showrooms with interactive tables, immersive experiences and an industry-first digital car information stand in India.
Petr Janeba, Brand Director, Škoda Auto India, mentioned, “With the ever-changing digital landscape, platforms and mediums, it is imperative to pioneer new ways of enhancing the customer experience and journey. Our digital strategies are designed to ensure our products and services reach out to our customers and fans, in a language of their choice. The Name Your Škoda campaign garnered over 1,50,000 entries till date for our soon-to-be-launched all-new compact SUV. The recently concluded, first-ever, fully digital 24-hour sale celebrating our 24 years in India resulted in 709 Škoda cars being booked in a single day. Besides, we have further enhanced our Škodaverse India NFT umbrella with the roll out of the Škoda Gearheads community. With these we are constantly adapting and evolving to reach out to even more customers to meet their needs and aspirations in this vast and diverse market.”
Maruti Suzuki e Vitara Gets 5-Star Bharat NCAP Safety Rating
- By MT Bureau
- December 02, 2025
Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.
The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.
Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”
The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.
Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.
Mahindra Launches First Dealership-Based Ultrafast EV Charger In Anantapur
- By MT Bureau
- December 02, 2025
Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.
This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.
This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.
Hyundai Motor India Wholesales Grow 9.1% In November
- By MT Bureau
- December 01, 2025
Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.
This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.
Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”
He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.
Toyota Kirloskar Motor Reports 28% Sales Growth In November
- By MT Bureau
- December 01, 2025
Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.
This includes 30,085 units sold in the domestic market and 3,667 units exported.
Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”
Comments (0)
ADD COMMENT