Czech automaker Skoda Auto India, which recently announced its all-new compact SUV and has a string of product actions in its pipeline, wants to continue its focus on strengthening its network and customers as part of its ‘New Era’ in the country. 

After enhancing its digitalisation strategy, the brand has now announced the implementation of its new corporate identity in its physical assets like dealerships, service centres and other customer touchpoints.

Petr Janeba, Brand Director, Skoda Auto India said: “Together with making world-class cars, our efforts have always focused on offering a wholesome, all-encompassing and enriching experience to our customers, our families and our fans. Digitalisation is of course, one of the many ways we reach out to customers. Just as crucial is our consistency with our messaging, our design language, our identity and the face we present to our customers and all other stakeholders. We have been steadily and consciously implementing our brand’s New Corporate Identity in our communications and our marketing across 2023. Now, we are ready to take it to the next phase, which will include our dealerships and various customer touchpoints.”

New styling

Skoda Auto India states its new styling and typeface uses entirely new typography based on symmetry to convey solidity in combination with round shapes and borders conveying fluidity. The new corporate identity is a further extension of the ‘Modern Solid’ dictum dictating the brand’s designs and aesthetics since 2022. 

Moreover, Skoda Auto’s iconic Winged Arrow imagery will make way for the Skoda wordmark ensuring a unison in communication and imagery across all of the company’s customer touchpoints.

The new identity also allows signages in dealership premises the freedom to use the time of the day or night to alter the tone of illumination. The symmetrical and solid lettering lights up sedate Emerald Green in the day and vibrant Electric Green by night maintaining variety yet uniformity with the Skoda signature colours. This aesthetic extends into other finer details of the customer interface complex like the pylon, the dealer branding, the entrance portal and certain highlight walls within.

These changes the Czech automaker state is in line with a series of non-product evolutions and engagements undertaken by Skoda Auto India in its endeavour to enhance its reach and get closer to customers. 

Following the brand’s entry into the New Era with the announcement of its all-new compact SUV to make its world debut in India in H1 2025, Skoda Auto India also implemented a spate of digitalised strategies that led to a revolution in terms of customer engagement.

The company’s Skodaverse India platform, after witnessing the uptake of 128 Non Fungible Tokens (NFTs) in 128 minutes of its introduction, implemented the Skoda Gearheads membership programme enabling customers and fans to avail of premium merchandise, VIP treatment and other exclusive benefits. Skoda Auto India also marked 24 years since its incorporation in the country with a 24-hour sale on 24 March 2024 garnering 709 bookings exclusively through its digital platforms.

Localisation

The carmaker says India will become the fastest market to rebrand all its facilities with the new Corporate Identity. The implementation has commenced and the signages are as per Skoda Auto’s global standards, leveraging local expertise in manufacturing world-class signage elements. All customer touchpoints shall be ready with the new Corporate Identity in time for the launch of the new compact SUV planned in 2025. This will ensure a consistent customer journey. All dealer partners are actively participating in the rebranding process, to ensure quick implementation of the new Corporate Identity.

Comments (0)

ADD COMMENT

Link Copied!

Toyota Kirloskar Motor (TKM) has marked 20 years of the Innova SUV in India, with cumulative sales of over 1.2 million units across the Innova, Innova Crysta and Innova HyCross models.

Launched in 2005, the Innova set a new benchmark in the MPV segment with its combination of ride comfort, spacious interiors, durable build and advanced safety features. The Innova Crysta followed in 2016 with a new design, more powerful engines and premium features, while the 2022 Innova HyCross introduced self-charging hybrid technology, delivering 186 PS of combined output and segment-leading fuel efficiency. The HyCross has sold 100,000 units in India since its launch.

Varinder Wadhwa, Vice-President – Sales, Service and Used Car Business, Toyota Kirloskar Motor, said, “The Toyota Innova has built a deep emotional bond with customers over the last two decades – trusted as a dependable companion for families, loved by all for its comfort and reliability and chosen time and again across generations. Whether for daily commutes or memorable road trips, the Innova has remained a part of countless personal journeys. Beyond its emotional connect, the Innova stands strong as a product benchmark – offering spacious interiors, robust build quality and smooth drivability, making it one of the most trusted and loved MPVs in India.”

Toyota attributed the Innova’s sustained popularity to its comfort, practicality, and adaptability, supported by customer-focused enhancements and the company’s after-sales ecosystem, T CARE, which offers services from quick delivery to value-added protection and transparent maintenance.

Comments (0)

ADD COMMENT

Link Copied!

Tata Motors, one of India’s leading SUV manufacturers, has unveiled the all-new Adventure X Persona variants for the Tata Harrier and Tata Safari SUVs.

The new variant now equips the Harrier and Safari Adventure Persona with many segment-first ADAS features such as Adaptive Cruise Control (AT), 360deg HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers and Multi Drive Modes (City, Sport, Eco). 

The persona edition starts at INR 1.89 million for the Harrier Adventure X and INR 1.99 million for the Safari Adventure X+ variants.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, "The Harrier and Safari have always stood for more than just mobility – they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era – one that champions individuality, precision-crafted design, and intelligent capability – all while offering more value per car. Designed for those who seek authenticity, capability and expression in equal measure, the Adventure X is positioned at a compelling price point in the segment, offering class leading features. Furthermore, with this new persona, we have also reimagined the Harrier and Safari line completely, making the range more intuitive, streamlined and value-rich than ever before in the high SUV space.”

Comments (0)

ADD COMMENT

Link Copied!

Audi has introduced an enhanced warranty and roadside assistance programme in India, providing customers with extended protection and support. The luxury automaker now offers a 10-year extended warranty option, complementing its standard manufacturer’s warranty. This optional coverage safeguards against manufacturing defects for vehicles up to a decade old, with mileage protection extending to 200,000 kilometres. Customers can choose between one or two-year extensions with terms matching the original warranty. The programme is available for all Audi models and can be purchased either at the time of new vehicle delivery or before the existing warranty expires.

Alongside the warranty extension, Audi has expanded its roadside assistance programme to 15 years, delivering round-the-clock emergency support across India’s national and state highways, as well as other motorable roads. Services include towing, technical assistance for minor issues, fuel delivery, battery boosts, tyre repair and lockout support. Premium features such as hotel accommodations for prolonged repairs, vehicle safekeeping and dedicated customer updates further enhance the offering. Pricing for roadside assistance starts at INR 3,999, with options tailored to different vehicle ages and coverage durations.

Both new and existing Audi customers can benefit from these programmes, with current owners eligible to upgrade based on their vehicle’s age and warranty status. This initiative underscores Audi’s commitment to delivering superior ownership experiences in India’s luxury automotive market.

Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we believe that our relationship with customers extends far beyond the point of purchase. Our extended warranty and Audi Roadside Assistance Programme is an extension of our unwavering commitment to customer satisfaction and establish new industry standards for luxury automotive service in India. With a 10-year extended warranty and 15-year roadside assistance, we intend to offer our customers an unparalleled peace of mind, knowing that support is always available.”

Comments (0)

ADD COMMENT

Link Copied!

Japanese automaker Suzuki Motor Corporation has announced that its popular hatchback the ‘Wagon R’ series has achieved a new sales milestone.

First introduced in September 1993 in Japan, the Wagon R has now crossed cumulative global sales of 10 million units by June 2025. The milestone was achieved 31 years and 9 months after the first launch.

The Wagon R was originally developed as a semi-bonnet style mini wagon, designed with rider comfort and ease of use in mind. It has become one of Suzuki’s signature models, widely appreciated in Japan.

Over the years, production expanded beyond Japan to countries including India, Hungary and Indonesia, with the model evolving to suit local market needs. The technologies refined for global minicar standards have been applied across the Wagon R series.

To date, the Wagon R has been sold in over 75 countries and regions, including Japan, India and across Europe. The series has consistently improved in terms of fuel efficiency, environmental performance, and user convenience. For instance, CNG variants with enhanced fuel economy have been introduced in India, while the Wagon R Smile – featuring sliding doors – was launched in Japan.

Comments (0)

ADD COMMENT

Link Copied!