Czech automaker Skoda Auto India, which recently announced its all-new compact SUV and has a string of product actions in its pipeline, wants to continue its focus on strengthening its network and customers as part of its ‘New Era’ in the country. 

After enhancing its digitalisation strategy, the brand has now announced the implementation of its new corporate identity in its physical assets like dealerships, service centres and other customer touchpoints.

Petr Janeba, Brand Director, Skoda Auto India said: “Together with making world-class cars, our efforts have always focused on offering a wholesome, all-encompassing and enriching experience to our customers, our families and our fans. Digitalisation is of course, one of the many ways we reach out to customers. Just as crucial is our consistency with our messaging, our design language, our identity and the face we present to our customers and all other stakeholders. We have been steadily and consciously implementing our brand’s New Corporate Identity in our communications and our marketing across 2023. Now, we are ready to take it to the next phase, which will include our dealerships and various customer touchpoints.”

New styling

Skoda Auto India states its new styling and typeface uses entirely new typography based on symmetry to convey solidity in combination with round shapes and borders conveying fluidity. The new corporate identity is a further extension of the ‘Modern Solid’ dictum dictating the brand’s designs and aesthetics since 2022. 

Moreover, Skoda Auto’s iconic Winged Arrow imagery will make way for the Skoda wordmark ensuring a unison in communication and imagery across all of the company’s customer touchpoints.

The new identity also allows signages in dealership premises the freedom to use the time of the day or night to alter the tone of illumination. The symmetrical and solid lettering lights up sedate Emerald Green in the day and vibrant Electric Green by night maintaining variety yet uniformity with the Skoda signature colours. This aesthetic extends into other finer details of the customer interface complex like the pylon, the dealer branding, the entrance portal and certain highlight walls within.

These changes the Czech automaker state is in line with a series of non-product evolutions and engagements undertaken by Skoda Auto India in its endeavour to enhance its reach and get closer to customers. 

Following the brand’s entry into the New Era with the announcement of its all-new compact SUV to make its world debut in India in H1 2025, Skoda Auto India also implemented a spate of digitalised strategies that led to a revolution in terms of customer engagement.

The company’s Skodaverse India platform, after witnessing the uptake of 128 Non Fungible Tokens (NFTs) in 128 minutes of its introduction, implemented the Skoda Gearheads membership programme enabling customers and fans to avail of premium merchandise, VIP treatment and other exclusive benefits. Skoda Auto India also marked 24 years since its incorporation in the country with a 24-hour sale on 24 March 2024 garnering 709 bookings exclusively through its digital platforms.

Localisation

The carmaker says India will become the fastest market to rebrand all its facilities with the new Corporate Identity. The implementation has commenced and the signages are as per Skoda Auto’s global standards, leveraging local expertise in manufacturing world-class signage elements. All customer touchpoints shall be ready with the new Corporate Identity in time for the launch of the new compact SUV planned in 2025. This will ensure a consistent customer journey. All dealer partners are actively participating in the rebranding process, to ensure quick implementation of the new Corporate Identity.

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Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.

The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.

Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”

The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.

Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.

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Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.

This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.

This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.

This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”

He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.

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Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.

This includes 30,085 units sold in the domestic market and 3,667 units exported.

Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”

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