Czech automaker Skoda Auto India, which recently announced its all-new compact SUV and has a string of product actions in its pipeline, wants to continue its focus on strengthening its network and customers as part of its ‘New Era’ in the country. 

After enhancing its digitalisation strategy, the brand has now announced the implementation of its new corporate identity in its physical assets like dealerships, service centres and other customer touchpoints.

Petr Janeba, Brand Director, Skoda Auto India said: “Together with making world-class cars, our efforts have always focused on offering a wholesome, all-encompassing and enriching experience to our customers, our families and our fans. Digitalisation is of course, one of the many ways we reach out to customers. Just as crucial is our consistency with our messaging, our design language, our identity and the face we present to our customers and all other stakeholders. We have been steadily and consciously implementing our brand’s New Corporate Identity in our communications and our marketing across 2023. Now, we are ready to take it to the next phase, which will include our dealerships and various customer touchpoints.”

New styling

Skoda Auto India states its new styling and typeface uses entirely new typography based on symmetry to convey solidity in combination with round shapes and borders conveying fluidity. The new corporate identity is a further extension of the ‘Modern Solid’ dictum dictating the brand’s designs and aesthetics since 2022. 

Moreover, Skoda Auto’s iconic Winged Arrow imagery will make way for the Skoda wordmark ensuring a unison in communication and imagery across all of the company’s customer touchpoints.

The new identity also allows signages in dealership premises the freedom to use the time of the day or night to alter the tone of illumination. The symmetrical and solid lettering lights up sedate Emerald Green in the day and vibrant Electric Green by night maintaining variety yet uniformity with the Skoda signature colours. This aesthetic extends into other finer details of the customer interface complex like the pylon, the dealer branding, the entrance portal and certain highlight walls within.

These changes the Czech automaker state is in line with a series of non-product evolutions and engagements undertaken by Skoda Auto India in its endeavour to enhance its reach and get closer to customers. 

Following the brand’s entry into the New Era with the announcement of its all-new compact SUV to make its world debut in India in H1 2025, Skoda Auto India also implemented a spate of digitalised strategies that led to a revolution in terms of customer engagement.

The company’s Skodaverse India platform, after witnessing the uptake of 128 Non Fungible Tokens (NFTs) in 128 minutes of its introduction, implemented the Skoda Gearheads membership programme enabling customers and fans to avail of premium merchandise, VIP treatment and other exclusive benefits. Skoda Auto India also marked 24 years since its incorporation in the country with a 24-hour sale on 24 March 2024 garnering 709 bookings exclusively through its digital platforms.

Localisation

The carmaker says India will become the fastest market to rebrand all its facilities with the new Corporate Identity. The implementation has commenced and the signages are as per Skoda Auto’s global standards, leveraging local expertise in manufacturing world-class signage elements. All customer touchpoints shall be ready with the new Corporate Identity in time for the launch of the new compact SUV planned in 2025. This will ensure a consistent customer journey. All dealer partners are actively participating in the rebranding process, to ensure quick implementation of the new Corporate Identity.

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Kia India has announced a significant change to its leadership team, naming Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO).

As the new CSO, Park will head Kia India’s sales strategy, focusing on sustainable growth, improving operational efficiency and expanding the brand’s market reach. He brings over 28 years of international automotive experience, having held key leadership positions at Kia Headquarters in South Korea, the Middle East & Africa (MEA) and India.

Cho, in his role as CBO, will be responsible for crafting business strategies, overseeing production planning and export logistics, leading cross-functional teams and forging strategic alliances to ensure operational excellence. He has over 32 years of leadership experience from global roles in Australia, the UK and Europe.

Sunhack Park, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”

Joonsu Cho, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

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RattanIndia Enterprises-owned Revolt Motors, a leading electric motorcycle brand, is strengthening its leadership team and has appointed Raghava Rao as its new Chief Business Officer (CBO).

Rao, a seasoned industry leader, comes with over two decades of diverse experience across the automotive sector, spanning two-wheelers, tractors, three-wheelers and commercial vehicles.

Prior to joining Revolt Motors, he has held senior leadership positions at Kinetic Engineering, Bajaj Auto, Tata Motors, Piaggio Vehicles and TI Clean Mobility (Montra Electric).

Roy Kurian Joins Revolt Motors As President

Rao has expertise in channel sales, customer support, customer experience and market insights, with a proven track record of driving business growth and customer success.

Anjali Rattan, Chairperson, RattanIndia Enterprises, said, “We are delighted to welcome Raghava Rao to the Revolt family. His deep expertise in the automotive industry and proven leadership across multiple business functions will play a crucial role in accelerating our growth journey and further strengthening Revolt’s position as India’s No.1 electric motorcycle brand.”

Rao is an alumnus of the Indian School of Business (General Management Program), holds a B.Tech degree from BITS Pilani, and a PGCSM from XLRI Jamshedpur.

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Mumbai-headquartered SUV major Mahindra & Mahindra has launched the new Thar with prices starting at INR 999,000. The vehicle incorporates design changes, comfort features and technology integration, engineered for urban travel and weekend adventures.

The popular SUV has gone home to over 300,000 customers, now features a new exterior, which includes a front grille, a dual-tone front bumper and R18 alloy wheels. The interior includes a black theme dashboard and a new steering wheel. It is available in six colour options, including two new additions: Tango Red and Battleship Grey.

For comfort and convenience, the Thar features rear AC vents for second-row passengers, a sliding armrest and a dead pedal (automatic transmission models). Door-mounted power windows, a rear-view camera and an internally operated fuel lid are included. The vehicle also has a rear wash & wiper and an A-Pillar entry assist handle.

The Thar is equipped with a 26.03 cm HD infotainment screen that supports Android Auto and Apple CarPlay. Other tech includes Type-C USB ports and Adventure Stats Gen II, which provides off-road data such as a racing tab, altimeter, outside temperature and pressure, trip meter and steering direction.

Mahindra offers a range of engine options paired with transmissions – a 6-speed manual or a 6-speed torque converter automatic – in RWD as well as 4X4 configurations.

Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, said, “Over the years, Thar has become more than just an SUV – it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the new Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”

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Stellantis-owned Citroen India has launched the new Aircross X SUV, the latest addition to its premium X-Series portfolio, with an introductory price starting at INR 829,000. The launch, the company said, is a key step in the brand’s Citroen 2.0 ‘Shift Into the New’ strategy, positioning the SUV as a feature-rich, spacious option for Indian customers.

The new Aircross X elevates its segment with significant interior and technology upgrades. The cabin features an enriched design with a leatherette-wrapped instrument panel, chic gold accents and a bezel-less 10.25-inch infotainment screen paired with a 7-inch digital cluster. Comfort is enhanced with ventilated leatherette seats, diffused ambient lighting and the brand’s signature Advanced Comfort Suspension.

A standout feature is the introduction of CARA, billed as India’s first multilingual, intuitive in-car companion. CARA can communicate in 52 languages, control essential vehicle functions and prioritise safety with voice SOS and crash alerts. Driving convenience is further improved with Proxi-Sense Passive Entry, Cruise Control and a HALO 360deg Camera with Satellite View.

Emphasising the model’s safety credentials, the launch follows the recent 5-star Adult protection rating awarded to the Aircross 5S variant in the Bharat New Car Assessment Program (BNCAP).

The New Aircross X is available in 5- and 7-seater configurations with options for both ICE and CNG engines. Bookings are now open across all Citroen dealerships and online.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The new Aircross X is an SUV designed around the real needs of Indian families – space, comfort, safety and smart innovation. With the debut of CARA, we’re making everyday mobility more intuitive and personal. What makes the New Aircross X unique is that it blends the practicality of a family SUV with the premium feel of our X-Series design. It is a versatile SUV that’s aspirational, yet accessible.”

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