Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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Honda Cars India (HCIL) has introduced the Elevate ADV Edition at prices starting INR 1.529 for the MT single tone edition and INR 1.66 million for the CVT dual tone edition.

The new trim is positioned as the new flagship grade in the popular Honda Elevate SUV line-up. 

The ADV Edition features a number of external upgrades, including a new Alpha-Bold Plus grille with black surround and a hood decal accented with orange highlights. The overall exterior appeal is enhanced by black roof rails, ORVMs (Outside Rear-View Mirrors) and window beltline moulding. Distinctive touches include ADV emblems on the fenders and black alloy wheels with orange accents.

Inside, the cabin features a black interior theme with vibrant orange accent detailing. A standout feature is the ADV Terrain Pattern Backlit Illuminated Instrument Panel Garnish, described as creating a futuristic style. Customers can also opt for a 360degree surround view camera.

The Elevate ADV Edition is powered by the 1.5-L i-VTEC petrol engine, available with a 6-speed manual or a 7-speed CVT automatic transmission with Paddle Shifters.

Safety features include Honda Sensing, the advanced driver-assist system (ADAS), which incorporates Collision Mitigation Braking System, Lane Keep Assist and Adaptive Cruise Control. The vehicle is built with the ACE Body Structure and includes six airbags and a LaneWatch camera.

Kunal Behl, Vice-President, Marketing and Sales, Honda Cars India, said, “The Honda Elevate has received a positive response from customers across the country due to bold looks and highly engaging performance. With the introduction of the Elevate ADV Edition as the top trim, we aim to offer more choices to customers with different preferences. This new model features an even bolder and sharper design, blending style with Honda’s trusted quality and refinement, making it the perfect companion for every journey. We are excited to welcome more customers to experience this exciting new addition.”

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Honda Cars India, a leading passenger vehicle manufacturer, has reported total wholesales of 10,518 units for October 2025.

The company recorded domestic sales of 6,394 units for the month, which marks a 15.3 percent growth as compared to 5,546 units last year.

Honda also exported 4,124 units in October 2025. In comparison, exports in October 2024 stood at 4,534 units. The company noted the strong performance of the Honda Amaze as a key driver of the growth.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “The festive sales and GST 2.0 announcement fuelled robust demand across our line-up of City, Amaze and Elevate during October. The Amaze being the only car under 10 lakh price segment to offer ADAS safety and smooth CVT performance has been strongly appreciated by consumers registering strong sales growth.”

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JSW MG Motor India has reported a decline of 9 percent in it wholesales for October 2025, with sales of 6,397 units, as compared to 7,045 units sold for same period last year.

On the other hand, the company reported a 20 percent YoY increase in wholesales during the August–October 2025 festive period.

The MG SELECT model retained its second position in the luxury electric vehicle (EV) segment, registering an impressive 62 percent MoM growth.

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has achieved total monthly sales of 69,894 units in October 2025. The volume includes 53,792 units in domestic sales.

The company stated its performance was driven by the domestic market, and it also bolstered its position as a global manufacturing hub, with exports touching 16,102 units, marking an 11 percent YoY growth.

Furthermore, the Hyundai Creta and Venue SUV duo achieved their second-highest-ever combined monthly sales of 30,119 units.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “October 2025 was a month driven by the festivals of Dussehra, Dhanteras and Diwali, further complimented by the positive impact of GST 2.0 reforms. This provided a significant boost to the Indian automotive industry. At Hyundai Motor India, we witnessed robust market demand and high consumer enthusiasm leading to second highest monthly sales of our formidable SUV duo – the Hyundai Creta and Venue combined, with 30,119 units sold. We expect to accelerate this momentum with the upcoming launch of all-new Hyundai Venue, which is already open for bookings.”

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