Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

Nissan GB has appointed Ed Jones as its new Sales Director with effect from 16 June 2025. Jones replaces Michael Auliar, who is scheduled to depart the company at the end of March to pursue another opportunity.

Jones is rejoining Nissan following seven years at Audi UK, where he oversaw UK Sales Operations and served as National Contract Hire and Leasing Manager. He brings to his new position a wealth of sales, dealer operations, fleet and electric vehicle product knowledge. Jones rose swiftly through the ranks of Nissan GB, achieving remarkable success in a variety of sales and marketing-related areas. His arrival coincides with the upcoming launch of the new British-built LEAF, which will join Qashqai and Juke at the heart of Nissan’s UK operations.

Jones said, “I’m delighted to be returning at such an exciting time. Nissan was the only brand with two models in the top five best-sellers in 2024 and, with increased market share and double-digit sales growth, it’s a brand with real momentum in 2025. With Nissan’s rich heritage in innovation, I am delighted to be joining the brand as it looks ahead to some exciting new technologies and a great choice of electric and electrified vehicles. I look forward to working with colleagues within the brand and across the retailer network.”

Mayra González, Divisional Vice President – Marketing and Sales, Europe, said, “I’m delighted to welcome Ed to our team – his experience and expertise in all areas of UK sales will be invaluable as we look to capitalise on some exciting new product launches. Ed will help accelerate our business transformation plans and lead our sales and dealer teams to continued success in the future.”

Renault India has announced up to two percent price hike across its vehicle lineup with effect from April 2025.

Depending on the model and version, the price hike's magnitude will change. The corporation has been absorbing steadily rising input expenses for a considerable amount of time, which has led to this conclusion. Since February 2023, this is the first price increase that Renault India has announced. The business is still dedicated to providing its clients with an attractive value proposition and will keep concentrating on providing top-notch goods and services, said the company.

Venkatram Mamillapalle, Country CEO & Managing Director, Renault India, said, "Despite our best efforts to maintain prices for a long time, the sustained increase in input costs has necessitated this price adjustment. We have been absorbing these costs for a long time to support our customers, but to continue providing the best quality and innovative products, a price revision has become inevitable."

Leading premium carmaker Kia India has announced up to three percent price hike across its entire lineup with effect from 1 April 2025. The primary reason for the price hike, according to the company, is rising commodity prices and escalating supply chain-related costs.

Hardeep Singh Brar, Senior Vice President – Sales and Marketing, Kia India, said, “As a brand committed to providing exceptional value and quality to our customers, we have always strived to offer the best vehicles at competitive prices. However, due to the rising costs of commodities and input materials, we will be increasing up to three percent price hike across all Kia models, effective from 1st April 2025. While we understand that price adjustments can be challenging, this decision has been made to ensure we can continue delivering the high-quality, technologically advanced vehicles that our customers expect from Kia. To minimise the impact on our customers, Kia is absorbing a significant portion of the increased costs, ensuring that the price adjustment remains as manageable as possible for our valued customers.”

Jeep India has launched the Jeep Compass Sandstorm Edition, a limited-edition variant for Jeep enthusiasts who love to take their vehicle both on and off the road.

For a limited while, the Sandstorm Edition will be offered in the Sports, Longitude and Longitude (O) variations, catering to the desires of adventurers who appreciate customised luxury. With unique Sandstorm-themed decals on the hood and sides that amplify its dominating presence, the Compass Sandstorm Edition elevates the classic Jeep style to a new level. Premium seat coverings are also included for increased comfort, and the model's rarity is marked by a unique Sandstorm Badge, programmable ambient lighting, front and rear dash cameras for increased safety and carpet and cargo mats. Jeep Compass Sandstorm Edition will be offered at a premium of INR 49,999 across Jeep dealerships in India.

Kumar Priyesh, Brand Director, Jeep India, said, “The Jeep Compass Sandstorm Edition continues our commitment to excite Jeep enthusiasts with exclusive offerings. This edition perfectly resonates with customers who are drawn to the adventure spirit and seek a vehicle that reflects their unique sense of style. With its rugged design enhancements, premium accessories and customisation options, the Sandstorm Edition amplifies the appeal of owning a Jeep, offering a truly personalised experience for those looking to stand out."