Tata Motors Passenger Vehicles, one of the leading passenger vehicle manufacturers in the country, has launched the all-new Tata Sierra at introductory prices starting INR 1.14 million. The iconic SUV has been introduced in a new avatar as 'Premium' offering in the mid-size segment.

Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles, said, “With the new Sierra, we are setting a new benchmark for what Indian mobility can be. The Tata Sierra stands as a testament to our belief that customers deserve more than the ordinary: they deserve innovation that inspires, design that resonates emotionally, and a premium experience that elevates every journey. This legend returns to inspire pride, express individuality and embrace progress, while enjoying the highest standards of comfort, technology, and safety. The Sierra is our commitment to lead, to challenge conventions, and to deliver an icon that truly moves India forward with purpose and distinction."

Sierra first debuted as a premium SUV offering in the country in 1991. The new model carries forward its identity while updating design, technology, capability and craftsmanship. The new Sierra aims to elevate the mid-size SUV segment by enriching space, comfort, safety and daily usability.

The SUV has already received the Red Dot Design Award and is available with three powertrain options across six versions:

• 1.5-litre direct injection petrol (Hyperion)
• 1.5-litre Revotron petrol
• 1.5-litre Kryojet diesel

The new Sierra has a monocoque design and five doors, unlike the original, which had three. It measures under 4.4 metres in length. In terms of safety, the Sierra gets over 20 ADAS 2+ features, including the ability to read speed signs and inform the driver. Six airbags and a sealed fuel system are standard.

On the inside, it gets tonnes of tech, including a triple screen display system laced with Dolby Atmos audio. Depending on the trim, Nippon-Desay and Harman (JBL) audio systems are available.

The design highlights include the slimmest headlamps in its category, a pillarless design past the B-pillar and a substantial glasshouse. The interior uses soft materials to create a living room feel and draws inspiration from contemporary Indian art. The SUV also offers water wading ability and good approach and departure angles.

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India, the country’s largest carmaker, has introduced the Victoris Aurum Edition Strong Hybrid to mark the first anniversary of the Victoris SUV, featuring an accessory kit priced at INR 22,990.

The launch follows the model reaching sales of 100,000 and 150,000 units within its initial year of production. The Aurum Edition incorporates copper-coloured inserts on the front, side and rear skid plates, along with revised wheel arch trim.

On the outside, it gets chrome garnishes across the front grille, fenders, bumpers, body side mouldings and door visors. Interior additions comprise all-weather 3D cabin mats, a 3D boot mat and a trunk sill guard.

Furthermore, the company has partnered with actor Shahid Kapoor to lead the promotional campaign for the variant.

Partho Banerjee, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India, said, "Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the Victoris has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the Victoris has become the fastest-selling PV to clock both the 150,000- and 100,000-unit sales milestones, going on to achieve the highest sales for any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are introducing the Victoris Aurum Edition Strong Hybrid, with tasteful enhancements that are sure to grab eyeballs and make this festive season feel all the more special for our valuable customers. Our association with Shahid Kapoor, for the new Aurum Edition is also sure to complement the Victoris’ contemporary appeal."

Comments (0)

ADD COMMENT

Link Copied!

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.

Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.

The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.

The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."

Comments (0)

ADD COMMENT

Link Copied!

Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.

The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.

Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.

The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.

Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."

Comments (0)

ADD COMMENT

Link Copied!

Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.

Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.

The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.

Comments (0)

ADD COMMENT

Link Copied!