The iconic Italian automotive brand Lancia is in the news with a new strategic plan called as ‘Dare Forward’. As per the Stellantis Group, which owns the Lancia brand, the aim of carving out the strategic plan has been to turn Lancia into a desirable, respected and credible brand, properties that it possessed but may need some rehoning.
The strategic plan includes the introduction of three new exciting Lancia automobiles – one every two years – starting from 2024 and a new distribution model. Presents the Pu+Ra Zero and Pu+Ra HPE concept, the company has also unveiled a new corporate identity beginning with its Milan showroom. The new corporate identity will be implemented to present a new brand experience and the opening of Casa Lancia.
A premium distribution network has been created in Italy by the company that includes 160 showrooms and 240 dedicated salesmen. The development is taking place on the eve of the arrival of Lancia in 6 European countries (France, Germany, Spain, Portugal, Belgium, and the Netherlands). It will be available at over 70 dealerships in 70 European cities and with over 90 percent of the Letters of Intent already signed.
“I am very proud of the results achieved by the Lancia brand in 2022, in terms of performance, quality and customer satisfaction, and of the acceleration of our renaissance plan, which will make of Lancia a desirable, respected and credible brand in the European Premium market,” said Luca Napolitano, CEO of the Lancia brand. “A journey that continued even further, in rapid steps includes the brand having written many significant chapters in its history in the last two years,” he added.
With almost 117 years of history, Lancia represents timeless Italian Elegance, a symbol of the culture of ‘art of beauty well done’. Having brought to life dream icons and inspired countless enthusiasts around the world, thanks to its iconic cars such as the elegant Flaminia and Aurelia B24 Spider, the spirited Delta, Stratos, and 037, the eclectic Fulvia, Beta HPE and others, Lancia is in addition to Lancia's glorious past, highlighting the commercial success of the Lancia Ypsilon across four generations and 38 years of history. More than four million units of it were sold. confirm it as the fashionable city car most beloved by Italian women.
The 10-year renaissance plan of Lancia is based on three pillars of sustainability, customer centricity and responsibility. It includes a clear electrification strategy such that the brand will from 2026 launch 100 percent electric models and from 2028 sell 100 percent electric cars.
The Italian automaker is already paying great attention to the electrification process, extensive use of innovative materials which will help use the highest percentage of recycled materials to help build a better world for future generations.
Lancia’s ten-year plan will begin in 2024 with the new Lancia Ypsilon. In 2026, it will continue with the new flagship, which will enable the brand to enter the largest segment in Europe. In 2028, it will launch the new ‘Delta’, which is expected to make the hearts of enthusiasts throughout Europe flutter. Three new models that will cover 50 percent of the market will be tasked with helping to improve the performance of the Stellantis premium cluster.
The next fundamental step in the Renaissance journey is Lancia’s arrival in Europe, made official in May 2022 with the appointment of five teams dedicated to the countries (France, Germany, Spain, Belgium, Luxembourg, Portugal and the Netherlands) where the brand will take root. The second is the volume of online sales, with the Netherlands and Germany in pole position. The third is the size of the premium B-segment, in which all the selected countries cover the top five positions.
Maruti Suzuki e Vitara Gets 5-Star Bharat NCAP Safety Rating
- By MT Bureau
- December 02, 2025
Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.
The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.
Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”
The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.
Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.
Mahindra Launches First Dealership-Based Ultrafast EV Charger In Anantapur
- By MT Bureau
- December 02, 2025
Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.
This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.
This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.
Hyundai Motor India Wholesales Grow 9.1% In November
- By MT Bureau
- December 01, 2025
Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.
This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.
Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”
He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.
Toyota Kirloskar Motor Reports 28% Sales Growth In November
- By MT Bureau
- December 01, 2025
Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.
This includes 30,085 units sold in the domestic market and 3,667 units exported.
Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”
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