The iconic Italian automotive brand Lancia is in the news with a new strategic plan called as ‘Dare Forward’. As per the Stellantis Group, which owns the Lancia brand, the aim of carving out the strategic plan has been to turn Lancia into a desirable, respected and credible brand, properties that it possessed but may need some rehoning. 

The strategic plan includes the introduction of three new exciting Lancia automobiles – one every two years – starting from 2024 and a new distribution model. Presents the Pu+Ra Zero and Pu+Ra HPE concept, the company has also unveiled a new corporate identity beginning with its Milan showroom. The new corporate identity will be implemented to present a new brand experience and the opening of Casa Lancia.

A premium distribution network has been created in Italy by the company that includes 160 showrooms and 240 dedicated salesmen. The development is taking place on the eve of the arrival of Lancia in 6 European countries (France, Germany, Spain, Portugal, Belgium, and the Netherlands). It will be available at over 70 dealerships in 70 European cities and with over 90 percent of the Letters of Intent already signed.

“I am very proud of the results achieved by the Lancia brand in 2022, in terms of performance, quality and customer satisfaction, and of the acceleration of our renaissance plan, which will make of Lancia a desirable, respected and credible brand in the European Premium market,” said Luca Napolitano, CEO of the Lancia brand. “A journey that continued even further, in rapid steps includes the brand having written many significant chapters in its history in the last two years,” he added. 

With almost 117 years of history, Lancia represents timeless Italian Elegance, a symbol of the culture of ‘art of beauty well done’. Having brought to life dream icons and inspired countless enthusiasts around the world, thanks to its iconic cars such as the elegant Flaminia and Aurelia B24 Spider, the spirited Delta, Stratos, and 037, the eclectic Fulvia, Beta HPE and others, Lancia is in addition to Lancia's glorious past, highlighting the commercial success of the Lancia Ypsilon across four generations and 38 years of history. More than four million units of it were sold.  confirm it as the fashionable city car most beloved by Italian women.

The 10-year renaissance plan of Lancia is based on three pillars of sustainability, customer centricity and responsibility. It includes a clear electrification strategy such that the brand will from 2026 launch 100 percent electric models and from 2028 sell 100 percent electric cars. 

The Italian automaker is already paying great attention to the electrification process, extensive use of innovative materials which will help use the highest percentage of recycled materials to help build a better world for future generations.

Lancia’s ten-year plan will begin in 2024 with the new Lancia Ypsilon. In 2026, it will continue with the new flagship, which will enable the brand to enter the largest segment in Europe. In 2028, it will launch the new ‘Delta’, which is expected to make the hearts of enthusiasts throughout Europe flutter. Three new models that will cover 50 percent of the market will be tasked with helping to improve the performance of the Stellantis premium cluster. 

The next fundamental step in the Renaissance journey is Lancia’s arrival in Europe, made official in May 2022 with the appointment of five teams dedicated to the countries (France, Germany, Spain, Belgium, Luxembourg, Portugal and the Netherlands) where the brand will take root. The second is the volume of online sales, with the Netherlands and Germany in pole position. The third is the size of the premium B-segment, in which all the selected countries cover the top five positions.

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Kia India has announced a significant change to its leadership team, naming Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO).

As the new CSO, Park will head Kia India’s sales strategy, focusing on sustainable growth, improving operational efficiency and expanding the brand’s market reach. He brings over 28 years of international automotive experience, having held key leadership positions at Kia Headquarters in South Korea, the Middle East & Africa (MEA) and India.

Cho, in his role as CBO, will be responsible for crafting business strategies, overseeing production planning and export logistics, leading cross-functional teams and forging strategic alliances to ensure operational excellence. He has over 32 years of leadership experience from global roles in Australia, the UK and Europe.

Sunhack Park, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”

Joonsu Cho, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

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RattanIndia Enterprises-owned Revolt Motors, a leading electric motorcycle brand, is strengthening its leadership team and has appointed Raghava Rao as its new Chief Business Officer (CBO).

Rao, a seasoned industry leader, comes with over two decades of diverse experience across the automotive sector, spanning two-wheelers, tractors, three-wheelers and commercial vehicles.

Prior to joining Revolt Motors, he has held senior leadership positions at Kinetic Engineering, Bajaj Auto, Tata Motors, Piaggio Vehicles and TI Clean Mobility (Montra Electric).

Roy Kurian Joins Revolt Motors As President

Rao has expertise in channel sales, customer support, customer experience and market insights, with a proven track record of driving business growth and customer success.

Anjali Rattan, Chairperson, RattanIndia Enterprises, said, “We are delighted to welcome Raghava Rao to the Revolt family. His deep expertise in the automotive industry and proven leadership across multiple business functions will play a crucial role in accelerating our growth journey and further strengthening Revolt’s position as India’s No.1 electric motorcycle brand.”

Rao is an alumnus of the Indian School of Business (General Management Program), holds a B.Tech degree from BITS Pilani, and a PGCSM from XLRI Jamshedpur.

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Mumbai-headquartered SUV major Mahindra & Mahindra has launched the new Thar with prices starting at INR 999,000. The vehicle incorporates design changes, comfort features and technology integration, engineered for urban travel and weekend adventures.

The popular SUV has gone home to over 300,000 customers, now features a new exterior, which includes a front grille, a dual-tone front bumper and R18 alloy wheels. The interior includes a black theme dashboard and a new steering wheel. It is available in six colour options, including two new additions: Tango Red and Battleship Grey.

For comfort and convenience, the Thar features rear AC vents for second-row passengers, a sliding armrest and a dead pedal (automatic transmission models). Door-mounted power windows, a rear-view camera and an internally operated fuel lid are included. The vehicle also has a rear wash & wiper and an A-Pillar entry assist handle.

The Thar is equipped with a 26.03 cm HD infotainment screen that supports Android Auto and Apple CarPlay. Other tech includes Type-C USB ports and Adventure Stats Gen II, which provides off-road data such as a racing tab, altimeter, outside temperature and pressure, trip meter and steering direction.

Mahindra offers a range of engine options paired with transmissions – a 6-speed manual or a 6-speed torque converter automatic – in RWD as well as 4X4 configurations.

Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, said, “Over the years, Thar has become more than just an SUV – it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the new Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”

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Stellantis-owned Citroen India has launched the new Aircross X SUV, the latest addition to its premium X-Series portfolio, with an introductory price starting at INR 829,000. The launch, the company said, is a key step in the brand’s Citroen 2.0 ‘Shift Into the New’ strategy, positioning the SUV as a feature-rich, spacious option for Indian customers.

The new Aircross X elevates its segment with significant interior and technology upgrades. The cabin features an enriched design with a leatherette-wrapped instrument panel, chic gold accents and a bezel-less 10.25-inch infotainment screen paired with a 7-inch digital cluster. Comfort is enhanced with ventilated leatherette seats, diffused ambient lighting and the brand’s signature Advanced Comfort Suspension.

A standout feature is the introduction of CARA, billed as India’s first multilingual, intuitive in-car companion. CARA can communicate in 52 languages, control essential vehicle functions and prioritise safety with voice SOS and crash alerts. Driving convenience is further improved with Proxi-Sense Passive Entry, Cruise Control and a HALO 360deg Camera with Satellite View.

Emphasising the model’s safety credentials, the launch follows the recent 5-star Adult protection rating awarded to the Aircross 5S variant in the Bharat New Car Assessment Program (BNCAP).

The New Aircross X is available in 5- and 7-seater configurations with options for both ICE and CNG engines. Bookings are now open across all Citroen dealerships and online.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The new Aircross X is an SUV designed around the real needs of Indian families – space, comfort, safety and smart innovation. With the debut of CARA, we’re making everyday mobility more intuitive and personal. What makes the New Aircross X unique is that it blends the practicality of a family SUV with the premium feel of our X-Series design. It is a versatile SUV that’s aspirational, yet accessible.”

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