The iconic Italian automotive brand Lancia is in the news with a new strategic plan called as ‘Dare Forward’. As per the Stellantis Group, which owns the Lancia brand, the aim of carving out the strategic plan has been to turn Lancia into a desirable, respected and credible brand, properties that it possessed but may need some rehoning. 

The strategic plan includes the introduction of three new exciting Lancia automobiles – one every two years – starting from 2024 and a new distribution model. Presents the Pu+Ra Zero and Pu+Ra HPE concept, the company has also unveiled a new corporate identity beginning with its Milan showroom. The new corporate identity will be implemented to present a new brand experience and the opening of Casa Lancia.

A premium distribution network has been created in Italy by the company that includes 160 showrooms and 240 dedicated salesmen. The development is taking place on the eve of the arrival of Lancia in 6 European countries (France, Germany, Spain, Portugal, Belgium, and the Netherlands). It will be available at over 70 dealerships in 70 European cities and with over 90 percent of the Letters of Intent already signed.

“I am very proud of the results achieved by the Lancia brand in 2022, in terms of performance, quality and customer satisfaction, and of the acceleration of our renaissance plan, which will make of Lancia a desirable, respected and credible brand in the European Premium market,” said Luca Napolitano, CEO of the Lancia brand. “A journey that continued even further, in rapid steps includes the brand having written many significant chapters in its history in the last two years,” he added. 

With almost 117 years of history, Lancia represents timeless Italian Elegance, a symbol of the culture of ‘art of beauty well done’. Having brought to life dream icons and inspired countless enthusiasts around the world, thanks to its iconic cars such as the elegant Flaminia and Aurelia B24 Spider, the spirited Delta, Stratos, and 037, the eclectic Fulvia, Beta HPE and others, Lancia is in addition to Lancia's glorious past, highlighting the commercial success of the Lancia Ypsilon across four generations and 38 years of history. More than four million units of it were sold.  confirm it as the fashionable city car most beloved by Italian women.

The 10-year renaissance plan of Lancia is based on three pillars of sustainability, customer centricity and responsibility. It includes a clear electrification strategy such that the brand will from 2026 launch 100 percent electric models and from 2028 sell 100 percent electric cars. 

The Italian automaker is already paying great attention to the electrification process, extensive use of innovative materials which will help use the highest percentage of recycled materials to help build a better world for future generations.

Lancia’s ten-year plan will begin in 2024 with the new Lancia Ypsilon. In 2026, it will continue with the new flagship, which will enable the brand to enter the largest segment in Europe. In 2028, it will launch the new ‘Delta’, which is expected to make the hearts of enthusiasts throughout Europe flutter. Three new models that will cover 50 percent of the market will be tasked with helping to improve the performance of the Stellantis premium cluster. 

The next fundamental step in the Renaissance journey is Lancia’s arrival in Europe, made official in May 2022 with the appointment of five teams dedicated to the countries (France, Germany, Spain, Belgium, Luxembourg, Portugal and the Netherlands) where the brand will take root. The second is the volume of online sales, with the Netherlands and Germany in pole position. The third is the size of the premium B-segment, in which all the selected countries cover the top five positions.

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Tata Motors Passenger Vehicles (TMPV) has announced consumer offers and vehicle special editions across its internal combustion engine and electric vehicle portfolios in Kerala for the Onam festive period.

The festival promotions run through August 2026, offering financial benefits up to INR 225,000, priority delivery slots and vehicle financing packages. As part of the seasonal campaign, the manufacturer has introduced the Sierra Jubilee Edition, Nexon Camo Edition and Punch HBX Pack to its product line-up.

The maximum benefits vary by model across both powertrain platforms – Internal combustion engine (ICE) models include benefits up to INR 54,500 on the Altroz, INR 72,500 on the Nexon and INR 77,500 on the Curvv.

The Harrier and Safari both get benefits up to INR 47,000, while the Sierra includes a loyalty benefit of INR 30,000. In the electric vehicle segment, savings up to INR 60,000 for the Nexon.ev and INR 55,000 for the Curvv.ev is being offered by the automaker. The Harrier.ev features benefits reaching INR 225,000, which includes a loyalty benefit of INR 100,000 alongside complimentary insurance coverage.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Onam is a celebration of cherished traditions, meaningful reunions and the progress that every family takes pride in. It is a season of gratitude for how far they have come and optimism for the road ahead. Through our 'Celebrate How Far You've Come' campaign, we are celebrating the aspirations, achievements and milestones that make every customer's journey and success unique. Kerala has always been a deeply important market for TMPV, and we are delighted to mark this festive season with special editions, attractive offers and seamless ownership solutions across our safest and most diverse range of cars and SUVs. We look forward to celebrating with our customers their next milestone and creating many more joyful memories.”

At present, Tata Motors Passenger Vehicles operates 85 service centres across Kerala to support vehicle maintenance during and after the sales campaign.

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Tata Motors Passenger Vehicles (TMPV) has launched the Nexon CAMO, a new special edition of its popular compact SUV, with prices beginning at INR 999,000 ex-showroom in Delhi. The introduction coincides with the brand’s celebration of a decade since the Nexon’s original debut and the trust of over 1.1 million customers, marking the model’s enduring success in the Indian automotive market.

The new CAMO variant distinguishes itself with two exclusive premium paint schemes, named Munnar Mist and Coorg Cloud. The former is a dynamic dark green that shifts to a sophisticated grey in shadows and reveals rich green and golden tones under sunlight. In contrast, the latter is a contemporary grey-silver finish with subtle metallic highlights, designed to offer an understated yet premium aesthetic that complements the SUV's rugged character.

TMPV has equipped the Nexon CAMO with a significant technology upgrade, headlined by an Ultra View Twin HD Digital Cockpit. This features a 31.24-cm infotainment system and a 26.03-cm digital instrument cluster, both from Harman, with the latter including embedded navigation. The technology package is further enhanced by an integrated dashcam recorder that is part of the 360-degree camera surround view system, which also includes a blind spot view monitor.

The special edition is not solely about aesthetics and screens, as it also incorporates a comprehensive suite of comfort and safety features. The cabin includes ventilated leatherette front seats, a voice-assisted panoramic sunroof, and an immersive nine-speaker JBL audio system with a subwoofer. Safety is addressed through seven Advanced Driver Assistance Systems functions calibrated for Indian roads, six airbags and electronic stability control, ensuring the CAMO is as secure as it is stylish.

Maintaining the Nexon’s hallmark versatility, the CAMO is offered across all three powertrain options: a 1.2-litre turbocharged petrol, a 1.5-litre diesel and the segment-exclusive 1.2-litre turbocharged iCNG with twin-cylinder technology. With multiple transmission choices available, the automaker has positioned the Nexon CAMO as a distinctive and aspirational package for a wide range of SUV buyers, reinforcing the model's legacy of innovation as the festive season approaches.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, "Since its launch a decade ago, the Nexon has provided comfortable, safe and enjoyable journeys for over 1.1 million families, becoming one of India's most iconic nameplates with an unmissable presence on the roads. This success has been built on constantly raising the bar in safety, technology and design while keeping these innovations accessible to a wider set of customers. The Nexon CAMO carries that spirit forward, with two striking new colours and an elevated technology package that makes it the most distinctive Nexon yet. Timed perfectly for the festive season, it gives customers an even stronger reason to make the Nexon their own."

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Mumbai-headquartered automotive major Mahindra & Mahindra has announced a suite of technology and equipment updates for its Scorpio-N SUV model line-up.

The updates introduce a panoramic sunroof, a 540-degree surround view camera system with a blind view monitor and R18 alloy wheels to select variants.

On the inside, the updated model features a 31.24 cm floating touchscreen infotainment display, a 26.03 cm digital instrument cluster with three display modes, a 65W USB Type-C fast-charging port in the front row and integrated vehicle dynamics displays covering engine data, pitch, roll and g-force metrics.

The Scorpio-N platform continues to offer the G20 TGDi mStallion petrol and D22 mHawk diesel engine options, available with rear-wheel drive and four-wheel drive configurations.

Pricing for the updated Scorpio-N range begins at INR 1.36 million for the entry-level Z2 petrol manual variant, with the line-up extending to INR 2.54 million for the top-specification Z8L diesel automatic four-wheel drive version (all prices ex-showroom).

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Japanese automotive company Mitsubishi Motors Corporation has shared an update regarding its upcoming new Pajero SUV launch scheduled for premiere this autumn.

The automaker confirmed that the vehicle combines off-road driving capabilities across weather and road conditions with on-road ride refinement.

The SUV utilises a ladder frame chassis paired with a re-engineered suspension system designed to maintain road-holding performance over uneven surfaces, bumps and terrain impacts. The setup aims to reduce body movement and cabin vibration to support occupant comfort during long-distance driving.

Handling and drive distribution are managed by Mitsubishi Motors' Super-All Wheel Control (S-AWC) technology. The integrated vehicle dynamics control system manages power output and braking to optimise stability and traction across driving conditions.

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