Growing to clock 54,850 units in February 2021 as against the sale of 27,273 units in the corresponding month last year, the compact SUV segment has come to include the participation of almost all the manufacturers in the country today. The Kushaq marks the latest entry, and clearly the most exciting in terms of what it has to offer. A part of the segment that arguably is the most trending as far as passenger vehicles are concerned, the Kushaq is indicative of the direction in which the segment of compact SUVs is heading in. It is was until recently led by Maruti Brezza, a compact SUV segment that shares its platform as well as the assembly line with the Toyota Urban Cruiser. Said to have grown at the expense of mid-size sedans (including compact sedans) and premium hatchbacks, the compact SUV segment consists of no less than 11 offerings today. They are proof of the fact that they are not missed by any manufacturer. Overtaking the Maruti Brezza as the most selling compact SUV in April 2021, the Hyundai Venue has demonstrated how manufacturers like Hyundai, which began by selling high-end SUVs like Terracan and Santa Fe in India, are warming up to the trend of compact SUVs that is unique to India. Clearly so, when one understands that the Renault Duster was born out of the highly popular Renault Clio as a cost-effective crossover in Europe. It soon challenged more premium offerings there like the Skoda Yeti. Highlighting Indian automobile buyers’ psyche of cost consciousness, the compact SUVs like Kushaq are highlighting new growth prospects, technologies and features.

Tech and price trends

Considering the starting price of Brezza and Venue at INR 7.39 lakh and INR 6.92 lakh approximately, the Kushaq, at a starting price of Rs.10.5 lakh is certain to appear costly. Zac Hollis, Skoda’s director of Sales, Service & Marketing, has informed through a tweet that even the basic ‘Active’ variant carries a significant additional equipment over its competitors (see the comparison chart). The Kushaq is being offered with a TSI technology engine right at the basic level, he has added. Being offered with a cylinder deactivation technology that shuts two out of the four cylinders by sensing the load (via the accelerator pedal input) to ensure superior fuel efficiency and lower carbon footprint, the Kushaq reflects a technology trend that is taking shape among compact SUVs as new products join the fray. So, if the Renault Duster and one or two other vehicles in the compact SUV segment offer a turbo-petrol engine like the Kushaq does, right at the basic level, a majority offer a MPI engine. The technology trend concerning compact SUVs ironically also highlights a stress on petrol engines. The BSVI emission norms and decreasing price gap between petrol and diesel are said to be the reasons. Presenting the superior drive-ability and fuel efficiency of diesel are the turbo-petrol (also termed as Gasoline Direct Injection) models and variants. In the Kushaq, Skoda has termed the technology coinage as TSI.

If the compact SUV offerings like the Kushaq, Brezza, Toyota Urban Cruiser, Duster and many others highlight a rising trend of petrol only variants in-line with the reasons mentioned above, an amount of technological exploration is on in the area of transmissions. As urban buyers warm up to compact SUVs and make a shift over from sedans and hatchbacks, almost every model being offered on the market is available with an option of an automatic gearbox. The highlight of this trend is the mushrooming of dual-clutch automated transmissions that support sporty and agile driving experience. As the first product to spring from Volkswagen Group’s India 2.0 project (see box), the Kushaq, is available with a choice of the much acclaimed DSG automated transmission. Apart from just one or two vehicles in its segment offering a CVT ‘auto’ transmission, and what could be termed as conventional ‘torque convertor’-based auto-box, many compact SUVs are offering their version of DSG automated transmission by calling them as DCT (Dual-Clutch Transmission). Most basic trims in the segment are offered with a 5- or 6-speed manual transmission.

Feature trends

Almost all the compact SUVs being offered in India are front-wheel drive with the engine and trans-axle located transversely at the front. The only four-wheel drive compact SUV, Duster, has already lost its arrangement to power both the axles. A look at the powertrain arrangement of the compact SUVs and their monocoque body construction, and it will be clear that they could be described as front-wheel hatchbacks with ‘lift-up’ suspension, an appropriate body style, and bigger dia. wheels and higher ground clearance. Most compact SUVs are equipped with McPherson strut suspension at the front and a twist beam axle at the rear. The Kushaq is no exception. It is keen to set itself apart from the Korean, Japanese and homegrown offerings like the Mahindra XUV300 with safety, quality, design and technology, according to Hollis. Offering TSI engines and DSG transmission, which were until now found on more premium offerings, the Kushaq, reflects its technological composition and the fact that it is the first vehicle to roll-out of the India-centric project set up with an investment of Euro-one billion, in its price positioning. The compact SUV with the lowest starting price – the Hyundai Venue at Rs.6.92 lakh approximately, offers a 1.2-litre MPI petrol engine at the basic level. It is mated to a 5-speed manual gearbox.

When it comes to features, none of the compact SUVs on offer, including the Kushaq, is immune to the fact there is a direct bearing of price. The basic variants get what could be termed as ‘essential’ features whereas the top-end variants get a variety of ‘bells and whistles. Put together all the them and they include voice command, LED headlamps and tail lamps, rear view monitor, airbags, ABS and EBD, electronic parking brake, air purifier, start/stop, telematics, sunroof, TPMS, ESC, rear parking sensors, VSM, hill-start assist, cruise control, keyless entry, rear parking camera, touchscreen infotainment system and others. A look at the features offered by the compact SUVs, and a clear trend is evident in terms of technology. This technology pertains to an ability to stay connected with an increasingly smarter use of telematics. Many compact SUVs offer satellite navigation, tracking and connectivity features that are unique to their manufacturers. Ford, for example, offers the SYNC connectivity technology on the EcoSport. What makes it interesting is that a lot of software work relating to the connectivity features and various other functions of these compact SUVs has happened in India. If the Brezza’s local content amounts to 98 percent, that of the Kushaq is 93 percent.

Summing up

Emerging as a hot-bed of style and technology (the Tata Nexon is also available as an electric compact SUV and the MG Hector as a hybrid compact SUV), the trend pertaining to compact SUVs is getting clearer and clearer with every new product introduction. It is underlying quality, safety, comfort, localisation (read as Atmanirbhar Bharat) and an ability to control costs. 

State Bank of India (SBI) has entered into a strategic partnership with Uber to offer low-cost, tailored financing solutions as well as hassle-free loan disbursement to Uber’s fleet partners.

Both new and current Uber fleet partners will benefit from the partnership, which will enable them to easily grow their businesses and support the continued expansion of the ride-hailing sector in India. Easy loan disbursement will be made possible by the integration, assisting fleets in maintaining peak performance. The partnership guarantees that fleet partners can effectively manage their money and grow their businesses more quickly by utilising SBI's vast financial services network and Uber's technologies.

Vinay M Tonse, MD (Retail Business & Operations), SBI, said, “At SBI, we are committed to offering innovative financial products that support businesses across India. Our partnership with Uber highlights our focus on providing tailored solutions to a diverse set of customers. By offering affordable financing solutions to Uber fleet partners, we are helping to fuel the growth of the ridesharing sector while also ensuring that fleet owners have access to the capital they need to succeed.”

Prabhjeet Singh, President, Uber India & South Asia, said, “This partnership reinforces Uber’s commitment to its fleet partners and aligns with our vision of fostering growth in India’s ride sharing ecosystem. By providing affordable loans through SBI’s customised offerings, we aim to create an enabling environment that provides fleet partners with the tools they need to scale effectively and contribute to the overall development of the industry.”

Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has attained a new wholesales milestone for its Innoa HyCross SUV.

Launched in November 2022, the Innova HyCross has crossed 100,000 unit sales milestone in India. The Innova HyCross is powered by the 5^th Generation self-charging strong hybrid electric system and comes with a 2.0-litre 4-cylinder petrol engine and an e-drive sequential shift delivering 137 kW (186 PS) of power.

The hybrid system the company claims enables the Innova HyCross to operate 60 percent of the time in electric (EV) mode. The 2.0-litre petrol engine paired with a direct shift CVT in select variants, delivers 129 kW (174 PS) of power.

Sabari Manohar, Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We are thrilled to share that the Innova HyCross has achieved milestone of 100,000 units. Heartfelt thanks to our customers for their trust and support as we continue to drive unparalleled mobility experiences. The hybrid technology option in the Innova HyCross continues to impress customers with its exceptional performance and remarkable mileage. Beyond efficiency, the HyCross strikes an ideal balance of space and luxury, making it a practical choice tailored to a family’s diverse needs. Its superior handling, unparalleled comfort, and top-notch safety features further amplify its appeal. Combined with Toyota’s trusted service standards, the Innova HyCross delivers a holistic ownership experience that resonates deeply with its growing base of satisfied customers.”

AstaGuru will showcase some of the world’s most coveted vintage and classic cars at its upcoming ‘Classics of Motoring’ auction, which will take place from 20 to 22 November 2024.

The auction will offer an exclusive collection of rare and meticulously curated vintage cars, providing a unique opportunity for collectors and automotive enthusiasts to acquire iconic pieces of automotive history.

The auction will feature an impressive lineup of vehicles, including a 1934 Rolls-Royce 20/25 Limousine, a 1946 Singer Nine Roadster, a 1946 Bentley Mark VI, a 1947 Lincoln Continental V12 Convertible and a 1948 Jaguar Mark IV, among others. These stunning machines, each a testament to the engineering marvels of their era, promise to transport bidders back in time, celebrating the golden age of motoring.

A Growing Market in India

AstaGuru’s Vintage and Classic Car Specialist, Muzammil Kazi, shared his insights on the evolution of the vintage car market in India. “We did our first auction in 2018, and it was a surprising success,” Kazi noted. “At the time, these cars weren’t available online or marketed in the way they are now. You’d have to go to a dealer or connect with a seller directly, which made it hard to find these rare cars. But our first auction was a hit, with all lots selling successfully.”

The vintage car market in India, according to Kazi, is far from saturated. “The market is 100 percent growing. These cars were imported to India in limited quantities, and you wouldn’t find brands like Ford or General Motors here in the same way as abroad. Cars like the Fiat, Ambassador, or old Maruti SS80 were more common, but the rare vintage gems we are showcasing today are difficult to find.”

Kazi also emphasised that the scarcity of such cars means the market still has significant potential for growth. “The cars we have on display today are curated from various collectors across India, and it’s very rare to see them come together in one auction,” he explained.

Safeguarding Online Bidders

AstaGuru’s online auction platform also ensures that bidders are fully protected throughout the process. “We have a strong set of terms and conditions for the cars we sell,” Kazi explained. “We only auction cars with up-to-date paperwork and in proper running condition. Once a car is sold, we ensure the buyer receives it only after the seller submits a No Objection Certificate (NOC), making the transaction smooth and secure.”

Record-Breaking Bids

The auction has seen some impressive bids in the past. Kazi highlighted one of the highest bids to date: a Mercedes-Benz 111 230S, which was estimated at INR 2.1 million but eventually sold for INR 6.8 million. Another standout was a Rolls-Royce, which had an estimated value of INR 7-8 million but sold for a remarkable INR 18 million.

A Rare Opportunity for Collectors

For classic car enthusiasts and connoisseurs, the ‘Classics of Motoring’ auction represents an unmissable opportunity to acquire some of the rarest and most beautifully restored vehicles in the world. With its rich history and pedigree, each car in the auction is a testament to the artistry and engineering excellence that defined its era. Whether a seasoned collector or a newcomer to the world of vintage automobiles, this event promises a truly memorable experience for all involved.

As the vintage car market continues to grow in India, AstaGuru is setting the stage for an exciting future for collectors and car lovers alike. The ‘Classics of Motoring’ auction is expected to draw attention from around the world, offering a rare chance to own a piece of automotive history.

Tata Motors-owned British luxury car brand Jaguar has unveiled its new brand identity, which it says recaptures an ethos to Copy Nothing that traces its roots back to the words of its founder, Sir William Lyons. 

The new identify is based on Exuberant Modernism, a creative philosophy, which the company says underpins all aspects of the new Jaguar brand world. 

Professor Gerry McGovern OBE, Chief Creative Officer, Jaguar, said, “Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’. Our vision for Jaguar today is informed by this philosophy.  New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”

The four symbols of change – Device Mark, Strikethrough, Exuberant Colours and Makers Marks - each representing the future design philosophy for the luxury carmaker.

Device Mark celebrates modernism through the geometric form, symmetry and simplicity.

Strikethrough sees the linear graphic generate a unique presence and an immediately recognisable visual for Jaguar.

The Exuberant use of colours marks a cornerstone of Jaguar’s new brand identity.

Makers Mark consists of the newly reimagined Jaguar ‘leaper’, which the luxury brand said is part of its mark of provenance. 

On 2 December 2024, Jaguar will present its first global public installation under its new brand philosophy at the Miami Art Week.

Rawdon Glover, Managing Director, Jaguar, said, “To bring back such a globally renowned brand we had to be fearless. Jaguar was always at its best when challenging convention. That ethos is seen in our new brand identity today and will be further revealed over the coming months. This is a complete reset. Jaguar is transformed to reclaim its originality and inspire a new generation. I am excited for the world to finally see Jaguar.”