Mercedes-Benz is gearing up to make their presence felt in the entry-level luxury segment with the all-new A-Class Limousine. The new sedan replaces the erstwhile CLA though it’s not like a replacement as the CLA was a coupe, and the new A-Class Limousine is a traditional three-box sedan. One may ask, when SUVs are in high demand in both India and globally, why take out a sedan? Mercedes-Benz has the stats to back their logic as the sedan range constituted 53 percent of their sales last year. This new vehicle is available in three variants — petrol, diesel and the all-powerful AMG. We drove the A 200 petrol version. So, let’s find out if it is a total package.

Exteriors

The A-Class sedan makes quite a style statement with a star-studded front grille with a thick chrome line running across it. The angular shaped LED headlights, and L-shaped daytime running lamps (DRLs), the pronounced character lines on the bonnet and chunky lower front bumper with mock air dams all make the A-Class sedan look contemporary and muscular.

Moving on to the side profile, the A-Class Limousine has prominent lines running across the shoulder area and another line on the lower part of the doors. As it’s not a coupe, the sedan gets a taller roofline. It may look more or less identical to its hatchback sibling till the B-pillar, and from there till the boot, it looks like a ‘baby’ C-Class, which is a good thing as this sedan looks proportionate and regal.

Coming to the rear, it has a clean design. One may find it a bit too simple, but the edgy looking LED taillights, and the trapezoid twin exhaust pipes in chrome make the rear styling more appealing. In terms of practicality, the petrol version has a boot capacity of 405-litres and while the diesel gets 395-litres. The loading bay is wide and accessible, making it easy to plonk a full-sized stroller. The boot is deep enough to store two full-sized suitcases or strollers.

Interiors

Step inside the cabin, and the design language is on the lines of the S-Class, but the icing on the cake is that they have managed to create a rich and luxurious ambience. The beautifully crafted three-layer dashboard uses premium leather, wooden and metal materials. The centre of attraction has to be the two 10.25-inch screens — one is the touchscreen infotainment system, and the other is the all-digital instrument cluster. Both the screens’ graphics are outstanding, while the touchscreen is responsive. The multi-media system can also be controlled by the haptic pad on the central console. Unlike the previous generation, it doesn’t have any lag and is intuitive. There are also touch buttons on the steering wheel to browse through the media player and change the digital instrument cluster settings.

Mercedes has crafted five air vents inspired by a jet turbine. They look exquisite, to say the least. The A-Class Limousine is equipped with class-leading features like the smart artificial intelligence voice command or as the manufacturer calls it MBUX (Mercedes-Benz User Experience). The AI is as receptive as Apple’s Siri and Google Assistant and it understands the Indian accent. With a simple command like ‘Hey Mercedes! I’m feeling hot, it will change the cabin temperature according to your comfort level. It also comes with connected-car technology, which is integrated into both Amazon’s Alexa and Google Home and allows you to unlock the door or switch on the air conditioner from the comforts of your home. Apart from this, it comes with the usual features like a sunroof, wireless phone charger, Apple CarPlay, Android Auto, 64 ambient light options, 2 zone climate control and five USB Type-C ports.

There’s a very good chance that an A-Class sedan owner might end up spending a lot of time behind the wheel rather than being chauffeured around. Keeping that in mind, the front seats are electrically adjustable and come with a memory function allowing you to save your seating position. The seats offer good lumbar support and are comfortable, especially on long drives. With 2,729mm of the wheelbase, the A-Class Limousine is the longest sedan in its segment, and this translates into a spacious cabin, especially for the rear passengers. The angular position of the backrest provides good support though the seat squab lacks under-thigh support. The Achilles heel in this segment has been the legroom for rear passengers, but Mercedes-Benz has managed to iron out this problem as there’s plenty of it. As a matter of fact, the cabin also has a roomy headroom. It’s safe enough to say that the A-Class sedan’s cabin is a comfortable place to be in.

Engine

The A-Class Limousine gets a 1.3-litre turbocharged petrol motor under the hood. The engine’s capacity might not wow you, but it churns out 161bhp and 250Nm of torque. It does 0-100 km in 8.3 seconds, which is fast. According to ARAI, the A-Class sedan returns a fuel economy of 17.5kmpl, making it the best in its class. This front-wheel-drive car is mated to a 7-speed dual-clutch automatic transmission. Step on the gas, and the car responds in a linear manner. However, the turbo lag can be felt; the best way to negate that is to downshift with paddle shifters’ help on the back of the steering wheel. For tackling bumper-to-bumper traffic, automatic transmission’s ensures spot-on gear shift ensuring there’s ample power available. It comes in four driving modes — Eco, Comfort, Sport and Individual. Eco, as the name suggests, is all about getting the best fuel economy. While Comfort balances power, comfort and mileage. Sport, on the other hand, is where the engine is more responsive, the rev needle holds on a bit longer and goes past the 6,000 rpm mark, the steering wheel becomes a bit heavier for better stability at high speeds, and even the suspension is firm for better handling. Also, on this mode, the turbo lag reduces significantly. The ‘Individual’ mode enables you to customise it according to your preference. The engine is fairly refined and offers optimal performance in the mid-range power band.

Signing Off

The A-Class Limousine does manage to tick a lot of boxes like styling, practicality, performance and technology. The ride quality is ideal for Indian road conditions as it carpets, ditches and potholes easily thanks to a soft suspension set up. It isn’t meant for attacking corners or taking high speed turns, but it remains stable, although the body roll can be felt. Another feather in Mercedes-Benz’s cap is that the A-Class sedan comes with the country’s first-ever eight-year warranty with unlimited kilometres. If you are looking to enter the luxury segment, then the A-Class Limousine is a car you can bank on. It will take on the BMW 2 Series Gran Coupe and the upcoming Audi A3. (MT)

State Bank of India (SBI) has entered into a strategic partnership with Uber to offer low-cost, tailored financing solutions as well as hassle-free loan disbursement to Uber’s fleet partners.

Both new and current Uber fleet partners will benefit from the partnership, which will enable them to easily grow their businesses and support the continued expansion of the ride-hailing sector in India. Easy loan disbursement will be made possible by the integration, assisting fleets in maintaining peak performance. The partnership guarantees that fleet partners can effectively manage their money and grow their businesses more quickly by utilising SBI's vast financial services network and Uber's technologies.

Vinay M Tonse, MD (Retail Business & Operations), SBI, said, “At SBI, we are committed to offering innovative financial products that support businesses across India. Our partnership with Uber highlights our focus on providing tailored solutions to a diverse set of customers. By offering affordable financing solutions to Uber fleet partners, we are helping to fuel the growth of the ridesharing sector while also ensuring that fleet owners have access to the capital they need to succeed.”

Prabhjeet Singh, President, Uber India & South Asia, said, “This partnership reinforces Uber’s commitment to its fleet partners and aligns with our vision of fostering growth in India’s ride sharing ecosystem. By providing affordable loans through SBI’s customised offerings, we aim to create an enabling environment that provides fleet partners with the tools they need to scale effectively and contribute to the overall development of the industry.”

Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has attained a new wholesales milestone for its Innoa HyCross SUV.

Launched in November 2022, the Innova HyCross has crossed 100,000 unit sales milestone in India. The Innova HyCross is powered by the 5^th Generation self-charging strong hybrid electric system and comes with a 2.0-litre 4-cylinder petrol engine and an e-drive sequential shift delivering 137 kW (186 PS) of power.

The hybrid system the company claims enables the Innova HyCross to operate 60 percent of the time in electric (EV) mode. The 2.0-litre petrol engine paired with a direct shift CVT in select variants, delivers 129 kW (174 PS) of power.

Sabari Manohar, Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We are thrilled to share that the Innova HyCross has achieved milestone of 100,000 units. Heartfelt thanks to our customers for their trust and support as we continue to drive unparalleled mobility experiences. The hybrid technology option in the Innova HyCross continues to impress customers with its exceptional performance and remarkable mileage. Beyond efficiency, the HyCross strikes an ideal balance of space and luxury, making it a practical choice tailored to a family’s diverse needs. Its superior handling, unparalleled comfort, and top-notch safety features further amplify its appeal. Combined with Toyota’s trusted service standards, the Innova HyCross delivers a holistic ownership experience that resonates deeply with its growing base of satisfied customers.”

AstaGuru will showcase some of the world’s most coveted vintage and classic cars at its upcoming ‘Classics of Motoring’ auction, which will take place from 20 to 22 November 2024.

The auction will offer an exclusive collection of rare and meticulously curated vintage cars, providing a unique opportunity for collectors and automotive enthusiasts to acquire iconic pieces of automotive history.

The auction will feature an impressive lineup of vehicles, including a 1934 Rolls-Royce 20/25 Limousine, a 1946 Singer Nine Roadster, a 1946 Bentley Mark VI, a 1947 Lincoln Continental V12 Convertible and a 1948 Jaguar Mark IV, among others. These stunning machines, each a testament to the engineering marvels of their era, promise to transport bidders back in time, celebrating the golden age of motoring.

A Growing Market in India

AstaGuru’s Vintage and Classic Car Specialist, Muzammil Kazi, shared his insights on the evolution of the vintage car market in India. “We did our first auction in 2018, and it was a surprising success,” Kazi noted. “At the time, these cars weren’t available online or marketed in the way they are now. You’d have to go to a dealer or connect with a seller directly, which made it hard to find these rare cars. But our first auction was a hit, with all lots selling successfully.”

The vintage car market in India, according to Kazi, is far from saturated. “The market is 100 percent growing. These cars were imported to India in limited quantities, and you wouldn’t find brands like Ford or General Motors here in the same way as abroad. Cars like the Fiat, Ambassador, or old Maruti SS80 were more common, but the rare vintage gems we are showcasing today are difficult to find.”

Kazi also emphasised that the scarcity of such cars means the market still has significant potential for growth. “The cars we have on display today are curated from various collectors across India, and it’s very rare to see them come together in one auction,” he explained.

Safeguarding Online Bidders

AstaGuru’s online auction platform also ensures that bidders are fully protected throughout the process. “We have a strong set of terms and conditions for the cars we sell,” Kazi explained. “We only auction cars with up-to-date paperwork and in proper running condition. Once a car is sold, we ensure the buyer receives it only after the seller submits a No Objection Certificate (NOC), making the transaction smooth and secure.”

Record-Breaking Bids

The auction has seen some impressive bids in the past. Kazi highlighted one of the highest bids to date: a Mercedes-Benz 111 230S, which was estimated at INR 2.1 million but eventually sold for INR 6.8 million. Another standout was a Rolls-Royce, which had an estimated value of INR 7-8 million but sold for a remarkable INR 18 million.

A Rare Opportunity for Collectors

For classic car enthusiasts and connoisseurs, the ‘Classics of Motoring’ auction represents an unmissable opportunity to acquire some of the rarest and most beautifully restored vehicles in the world. With its rich history and pedigree, each car in the auction is a testament to the artistry and engineering excellence that defined its era. Whether a seasoned collector or a newcomer to the world of vintage automobiles, this event promises a truly memorable experience for all involved.

As the vintage car market continues to grow in India, AstaGuru is setting the stage for an exciting future for collectors and car lovers alike. The ‘Classics of Motoring’ auction is expected to draw attention from around the world, offering a rare chance to own a piece of automotive history.

Tata Motors-owned British luxury car brand Jaguar has unveiled its new brand identity, which it says recaptures an ethos to Copy Nothing that traces its roots back to the words of its founder, Sir William Lyons. 

The new identify is based on Exuberant Modernism, a creative philosophy, which the company says underpins all aspects of the new Jaguar brand world. 

Professor Gerry McGovern OBE, Chief Creative Officer, Jaguar, said, “Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’. Our vision for Jaguar today is informed by this philosophy.  New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”

The four symbols of change – Device Mark, Strikethrough, Exuberant Colours and Makers Marks - each representing the future design philosophy for the luxury carmaker.

Device Mark celebrates modernism through the geometric form, symmetry and simplicity.

Strikethrough sees the linear graphic generate a unique presence and an immediately recognisable visual for Jaguar.

The Exuberant use of colours marks a cornerstone of Jaguar’s new brand identity.

Makers Mark consists of the newly reimagined Jaguar ‘leaper’, which the luxury brand said is part of its mark of provenance. 

On 2 December 2024, Jaguar will present its first global public installation under its new brand philosophy at the Miami Art Week.

Rawdon Glover, Managing Director, Jaguar, said, “To bring back such a globally renowned brand we had to be fearless. Jaguar was always at its best when challenging convention. That ethos is seen in our new brand identity today and will be further revealed over the coming months. This is a complete reset. Jaguar is transformed to reclaim its originality and inspire a new generation. I am excited for the world to finally see Jaguar.”