German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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Japanese passenger vehicle manufacturer Nissan Motor India (NMIPL) has opened 54 customer touchpoints across the country during the first quarter of CY2026.

The expansion includes a combination of 3S (Sales, Service, and Spare Parts), 2S and 1S facilities as part of the company's strategy to reach 400 touchpoints by the end of FY2027.

This growth coincides with a period of increased sales for the manufacturer. In March 2026, Nissan recorded cumulative sales of 10,388 units, with domestic wholesales accounting for 4,408 units. This represents a 98 percent growth in domestic wholesale compared to the previous year and the highest monthly domestic figure for the company in five years. Export volumes for the same month stood at 5,980 units.

The network development is intended to support a product offensive that includes the Nissan Gravite and the upcoming Nissan Tekton and a seven-seater C-SUV. The expansion follows the established market presence of the Nissan Magnite. The new facilities are built to global retail standards and are intended to improve brand accessibility across various Indian regions.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The opening of 54 new customer touchpoints across India in Q1 2026 marks an important milestone in Nissan’s growth journey in India. As we strengthen our product portfolio with the launch of the all-new Nissan Gravite, soon to be launched all-new Nissan Tekton & C-SUV 7-seater along with our popular New Nissan Magnite; network expansion continues to be a critical pillar of our strategy. This growth underlines our commitment to improving accessibility, enhancing customer reach, brand experience while progressing towards our goal of 400 touchpoints by the end of FY2027.”

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has introduced the ‘Vibe’ edition to the Grand i10 NIOS model range with prices starting INR 709,400 for the manual transmission version.

The update targets a customer base that has exceeded 500,000 buyers since the model's inception. This edition includes the Sportz Vibe and Sportz (O) Vibe variants, featuring design and hardware changes alongside the addition of a dashcam.

The interior of the Vibe edition is finished in black with red inserts, while the exterior features black painted alloy wheels. Further upgrades include a leather-wrapped steering wheel, an 8-inch touchscreen audio system with smartphone integration, automatic air conditioning and cruise control.

The Sportz (O) Vibe variant also incorporates a smart key with push-button start. Safety features across the range include six airbags and a highline tyre pressure monitoring system.

A primary addition to the Vibe and Asta trims is a dashcam that provides multiple recording modes, such as driving, emergency and vacation recording. The system allows users to download video and capture photos via a mobile application. The Vibe edition is powered by a 1.2-litre Kappa petrol engine and is available with either a five-speed manual or an automated manual transmission (AMT).

The Sportz Vibe edition is priced from INR 709,400 for the manual version and INR 761,400 for the AMT. The Sportz (O) Vibe AMT is available at INR 773,400, while the updated Asta variant ranges from INR 750,700 to INR 8,02,600. Hyundai has also introduced a Titan Grey Matte colour option to the Grand i10 NIOS line-up.

Amit Dhaundiyal, Head of Product Strategy & Planning, Hyundai Motor India, said, “At Hyundai Motor India Limited, we are constantly evolving our product offerings to align with the aspirations of our customers. The introduction of the Vibe edition in the Grand i10 NIOS reflects our commitment to delivering enhanced value, style and convenience to new-age buyers. Alongside the Vibe edition, the addition of Dashcam in both the Vibe edition and Asta variant addresses the growing focus on road safety while also adding engaging features like photo capture and more. Further, the introduction of the new Titan Grey Matte colour resonates with the lifestyle and aspirations of our customers.”

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JSW MG Motor India has announced that its recently introduced MG Majestor has established a Guinness World Records title for the heaviest train pulled by a sports utility vehicle on rail. The vehicle towed a 406.4 tonne train over a distance of 300 feet on a railway section between Kakapora and Awantipora in Jammu and Kashmir. This performance exceeded the qualifying benchmarks of 400 tonnes and 100 feet.

The attempt used a production vehicle without modifications to the engine, drivetrain, or traction systems. The train consisted of a WAG-9HC locomotive, passenger coaches and a guard coach.

Independent experts monitored the event to confirm that the movement was powered solely by the SUV and that no external propulsion was used. The vehicle is equipped with a 2.0-litre twin-turbo diesel engine producing 215.5 PS and 478.5 Nm of torque, paired with an eight-speed automatic transmission.

The SUV features triple differential locks, a four-wheel-drive system with 10 modes and Level 2 ADAS technology. JSW MG Motor India has opened pre-reservations for the model at INR 41,000. The initial 3,000 customers are eligible for an ownership package including a five-year unlimited kilometre warranty, five years of roadside assistance and five services without labour charges.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “This achievement is a powerful demonstration of what the MG Majestor is engineered to deliver. It reflects our focus on building vehicles that combine strength, precision and control, even in the most demanding conditions. With the Majestor, we are setting new benchmarks for capability while staying committed to delivering meaningful innovation and confidence to our customers.”

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Toyota Kirloskar Motor (TKM) has announced that cumulative sales of the Innova HyCross in India have surpassed 200,000 units. The milestone was achieved within 41 months of the model's launch in November 2022. The Innova HyCross is priced from INR 1.95 million (ex-showroom).

The Innova HyCross is built on the Toyota New Global Architecture (TNGA) platform. The flagship powertrain features a 5th Generation Self-Charging Strong Hybrid Electric System, which combines a 2.0-litre four-cylinder petrol engine with an e-drive sequential shift.

The hybrid tech has a claimed power output of 137 kW (186 PS), which allows the vehicle to operate in electric (EV) mode for approximately 60 percent of the time during typical driving cycles. A 2.0-litre naturally aspirated petrol engine option is also available, delivering 129 kW (174 PS).

The Innova HyCross scored a 5-Star safety rating in the Bharat New Car Assessment Programme (BNCAP).

It comes equipped with the Toyota Safety Sense suite, which includes active safety technologies to assist driver awareness. Interior features include powered Ottoman second-row seating, ventilated front seats, and over 65 connected vehicle functions.

Toyota provides an 8-year warranty on the hybrid battery for select variants. Ownership is supported by the T CARE ecosystem, a service framework covering the vehicle lifecycle from pre-sales to repurchase, including roadside assistance and periodic maintenance packages.

The achievement of this sales volume reinforces the model's position in the premium MPV segment and supports Toyota’s ‘multi-pathway’ strategy for carbon reduction through hybrid technology.

Sabari Manohar, Executive Vice-President, Toyota Kirloskar Motor, said, “We are proud to celebrate a significant achievement of over 2 lakh Innova HyCross sales, highlighting the model’s strong legacy and enduring appeal among customers. This milestone also reflects growing customer trust in Toyota’s self-charging hybrid technology, along with the brand’s commitment to design, performance, comfort, and reliability. It further motivates us to continue delivering market-relevant products, advanced technologies, and a seamless ownership experience aligned with evolving customer expectations. We extend our sincere gratitude to our customers and remain confident that the Innova HyCross will continue to inspire confidence and set new benchmarks in the mobility ecosystem.”

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