Young People See Cars As Status Symbol Finds Continental Study

Continental Mobility Study

German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

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    Kia Syros Bags 5-Star Crash Test Rating In Bharat NCAP

    Kia Syros

    Kia India, one of the leading passenger vehicle manufacturers in the country, has further made its latest SUV offering, the Kia Syros, more appealing to the consumers.

    The latest offering from the South Korean automaker has become the first Kia car in India to score 5-star crash test rating in the Bharat New Car Assessment Program (Bharat NCAP) for adult occupants and child occupants.

    The compact SUV scored 30.21 out of 32.00 in adult protection and 44.42 out of 49.00 in child protection.

    Kia India marked the global debut of the Syros compact SUV in December 2024 to strengthen its footprint in the fast-growing segment.

    Built on the K1 platform, the Kia Syros is equipped with a host of tech including Level 2 ADAS, rear sliding, reclining & ventilated seats, dual-pane panoramic sunroof. The company claims that in addition to be loaded with hi-tech it also gets 20 safety package including - Electronic Stability Control (ESC), Hill Start Assist control, six airbags, Vehicle Stability Management, Electric Parking Brake with Auto Hold. It also is equipped with Connect 2.0 that provides SOS emergency support, real-time diagnostics, and stolen vehicle tracking.

    The Kia Syros is available in two engine options – Smartstream 1.0-liter turbo petrol engine (88.3 kW/120PS, 172Nm) and 1.5-liter CRDi diesel engine (85 kW/116PS, 250Nm). Both engines can be had with manual and automatic transmission choices, including Kia’s first-ever Smartstream G1.0 turbo GDI with a 6MT configuration.

    Gwanggu Lee, MD and CEO, Kia India, said, “At Kia India, safety is not just a feature – it is a philosophy embedded in our DNA. Kia Syros receives the prestigious 5-star BNCAP safety rating, which is a testament to our unwavering commitment to ensuring the highest standards of safety for our customers. This achievement reflects our relentless pursuit of making Kia one of the safest and most trusted mobility brands in India. We are not only enhancing driver and passenger safety but also setting new benchmarks in the segment. We remain focused on bringing globally proven safety technologies and innovations, such as ADAS Level 2 to the Indian market, making them accessible to a wider range of customers. Our dedication to safety will continue to drive us as we work to create safer, smarter, and more sustainable vehicles for the future.

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      Skoda Launches Elroq vRS, Its Fastest Electric SUV

      Skoda Elroq vRS

      Skoda Auto has unveiled the Elroq vRS, the sportiest variant of its new all-electric compact SUV. The model debuts six months after the Elroq’s world premiere and will make its first public appearance at Milan Design Week 2025 from 8 April to 13 April 2025.

      The Elroq vRS features two electric motors delivering 340 PS (250 kW) and all-wheel drive. It accelerates from 0–62 mph in 5.4 seconds, making it the fastest car in Skoda’s lineup. The 84 kWh battery provides a WLTP range of over 340 miles and supports DC fast charging at up to 185 kW, enabling a 10–80 percent charge in 26 minutes.

      Johannes Neft, Skoda Auto Board Member for Technical Development, said, “The Elroq vRS combines 340 PS output with a 550 km range. Its DCC adaptive chassis balances sportiness and comfort, while the Modern Solid design language introduces a new aesthetic for vRS models.”

      The exterior includes black accents, 21-inch alloy wheels and an illuminated Tech-Deck Face. Standard features include LED Matrix headlights, a sports chassis and progressive steering. Inside, the cabin features Suedia microfibre upholstery, a heated sports steering wheel and a 13-inch infotainment display with vRS-specific graphics.

      The Elroq vRS also debuts Skoda’s latest Travel Assist system, integrating adaptive cruise control and swarm data. Remote Park Assist allows smartphone-controlled parking, while Powerpass provides access to over 800,000 European charging points.

      Production begins in late 2025, with pricing to be announced closer to launch.

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        Hyundai Motor Company Showcases IONIQ6 And Nexon FCEV At Seoul Mobility Show 2025

        Hyundai Ioniq 6 Line

        Hyundai Motor Company, one of the leading passenger vehicle manufacturers globally, has redesigned the IONIQ 6 and the all-new NEXO fuel cell electric vehicle (FCEV) at the Seoul Mobility Show 2025.

        Building upon the success of the original IONIQ 6 launched in 2022, the refreshed model features a more refined aesthetic and improved proportions, embodying the design philosophy of ‘Pure Flow, Refined.’

        Senior Vice-President Simon Loasby noted that the lineup each expresses a distinct character while adhering to a cohesive vision. Key exterior updates include an elevated hood, sharper curves, and the removal of the prominent rear spoiler in favour of a more integrated ducktail design to enhance aerodynamics. The vehicle now sports updated front and rear lighting with slim DRLs and modern chrome accents, while the economic body flow reflects its streamlined nature.

        On the Inside, the IONIQ 6 offers the ‘Mindful Cocoon’ experience, prioritising user comfort with new steering wheels, premium materials and enhanced functionality, including an enlarged climate control display.

        In tandem, Hyundai presented the IONIQ 6 N Line variant, which inherits aggressive design elements from the RN22e Rolling Lab. The N Line features bold, wing-shaped bumpers and extensive use of black accents for a sportier profile. The announcement teased the upcoming release of the IONIQ 6 N, a high-performance variant set to debut in July 2025.

        NEXO

        The all-new NEXO represents Hyundai's commitment to redefining hydrogen electric vehicles. With an anticipated range exceeding 700 km from a five-minute refuelling, the second-generation NEXO is said to underscore Hyundai's expertise in fuel cell technology cultivated over 27 years. This new model embraces the 'Art of Steel' design language, reflecting strength and form through bold lines and a sturdy architecture, while ‘HTWO’ lamps solidify its identity as an FCEV.

        Aerodynamically optimised and sporting a spacious interior, the NEXO offers advanced comfort with features like Premium Relaxation Seats, a roomy cabin with improved cargo capacity of up to 993 litres, and sustainable materials throughout. The vehicle's design marries modern aesthetics with practical usability, such as smart storage solutions and digital displays.

        Performance-wise, the NEXO's powertrain advancements boost the power output to 190 kW from a previous 135 kW, facilitating a quicker 0-100 kmph time of 7.8 seconds. The FCEV's fuel efficiency has also improved thanks to an increase in hydrogen tank capacity to 6.69 kg, coupled with innovative aerodynamic enhancements for better efficiency.

        Hyundai has integrated host of tech like intuitive navigation enhancements and advanced driver assistance systems (ADAS), ensuring high safety standards. NEXO aims for top-tier safety ratings, featuring multiple airbags and an ultra-rigid structure to protect occupants and the hydrogen tank.

        Scheduled for global release later this year, the new NEXO signifies Hyundai's leadership in hydrogen as they continue to innovate and strengthen their offerings within the clean mobility spectrum.

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          Maruti WagonR Continues To Be India’s Best Selling Car For 4th Year In A Row

          Maruti WagonR

          Maruti Suzuki India, the country’s largest carmaker, has attained another milestone with its WagonR hatchback continuing to be the best-selling passenger vehicle for the fourth year in a row.

          With 198,451 units sold in FY2025, the WagonR alone consisted 11 percent of the total passenger vehicle sales for Maruti Suzuki India. Till date, the WagonR has gone home to over 3.37 million customers.

          Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “WagonR’s sustained leadership in the Indian automotive market underscores strong customer trust and an unmatched value proposition over 25 years. Our focus on innovation and customer-centricity has ensured that the WagonR remains a top choice for Indian families. In fact, 1 in every 4 WagonR customers returns to repurchase India’s highest-selling car, a reflection of its widespread appeal and the confidence our customers place in the brand.”

          “Hatchbacks are an integral pillar of India's automobile industry. The WagonR's consistent leadership, securing its position as the highest-selling vehicle for four consecutive years, underscores the significance of this segment in driving long-term industry growth. Looking ahead, this segment will continue to be a cornerstone in spreading the joy of mobility to every Indian household," he added.

          The WagonR is available with K-Series Dual Jet, Dual VVT engine in 1.2-litre and 1.0-litre engine options in both manual and Auto Gear Shift (AGS) transmissions.

          With a wide range of powertrain and variant options, the WagonR continues to offer a unique appeal in its segment, giving customers greater choice to suit their requirements perfectly. With cumulative sales exceeding 33,73,884 units, WagonR has been the go-to choice for those seeking the joy of mobility.

          Maruti Suzuki India Achieves Record-Breaking Sales In FY 2024-25

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