Young People See Cars As Status Symbol Finds Continental Study

Continental Mobility Study

German tier 1 supplier Continental recently commissioned a representative mobility study in August 2024 to understand the perception about young people on mobility needs.

For the Mobility Study 2024, infas was commissioned by Continental in August 2024 to survey a total of around 5,000 people aged 18 and over in Germany, China, France, Japan and the USA about their mobility habits and attitudes to a variety of mobility issues. In each country, the respective sample is representative of the population; for China, it is representative of the urban population. The aim of the Continental Mobility Study, now in its eighth edition since 2011, is to provide an international comparison of people’s attitudes toward current and future developments in mobility and their personal usage habits. The range of topics covered in this year’s study included automated driving, user experience, AI in cars, sustainable mobility concepts, mobility in urban areas, the affordability of mobility and attitudes toward government regulation in the mobility sector.

The key findings found that overall, 84 percent of car owners in Germany, regardless of age, believe that it is important to own a car. For almost 90 percent, having a car is essential for shopping and running other errands. The majority of young people in Germany are particularly enthusiastic about technological advances in cars. They look forward to the benefits self-driving cars will offer in terms of being able to read, play video games or work (51 percent of 25 to 34-year-olds). In addition to autonomous driving, artificial intelligence (AI) in the form of digital voice assistants is very popular with this group. There is a similar level of approval in the four other countries surveyed in the study.

Philipp von Hirschheydt, Executive Board member responsible for the Automotive group sector, Continental, said, “The findings show that the response to new technologies such as automated driving, large displays and AI in cars varies greatly between generations and also between countries. That’s why we aim to provide customised solutions – market-specific, tailor-made and modular.”

The findings of the study also reveal the current status of the trend toward lower-emission mobility worldwide. Particularly striking is that acceptance of fully electric cars remains low.

In Germany, only 3 percent of all car owners have an electric vehicle. However, just over a third of respondents who do not yet own an electric vehicle believe their next car will be fully electric (39 percent, compared with 34 percent in 2022). By contrast, hybrid drives are highly popular across all countries. In Germany (48 percent) and the USA (47 percent), nearly half of respondents who do not own an electric car can imagine their next vehicle being a hybrid with a combustion engine and an electric motor.

In China, that figure rises to almost nine out of 10 respondents (86 percent). This means that hybrid cars could increasingly bridge the gap to e-mobility and give it a renewed boost. With a share of 68 percent, younger people in Germany aged between 25 and 34 are particularly interested in electric cars – also compared with their international peers.

Vehicle as a status symbol 

On the one hand, younger people up to the age of 34 in Germany do not feel that attached to cars. For them, more than for older respondents, it is one of many means of transportation available. On the other hand, generation Y and Z drivers born in the 1990s and later have a clear emotional connection to their cars: for more than half of 18 to 34-year-olds (54 percent) in Germany, cars are regarded as a status symbol – twice the share among respondents aged 45 and over. People aged between 18 and 34, particularly those living in large cities, see cars as a prestige item (67 percent). In small towns and rural areas, the approval rate is around 49 percent. This view of the car is accompanied by growing expectations. Of the 25 to 34-year-olds surveyed, for example, 51 percent believe that cars of the future should not only be a safe means of transportation, but also a place to relax and work.

Tech attracts young people

The study also found that younger people in Germany also had a positive attitude toward highly automated and autonomous driving, with around two-thirds (65 percent) of 18 to 34-year-olds seeing this as a useful development. Among older respondents aged 55 and over, 39 percent share this view. Around two-thirds of younger people up to the age of 34 also believe that state-of-the-art technologies should be mandatory in newly registered cars in order to make traffic even safer – a viewpoint that signals approval of the EU directive requiring certain advanced driver assistance systems in new cars, which has been in force since July 2024.

Another future technology that is particularly popular with younger people is AI assistants in cars. Almost three-quarters of respondents (74 percent) between the ages of 18 and 34 would welcome an AI voice as a service that, like a virtual travel companion, provides useful information about sights and restaurants along the route, finds the nearest gas or charging station, searches for free parking spaces or even compiles personal messages.

“Younger people in particular have changing expectations of cars. These are closely linked to pioneering technologies such as automated driving, which deliver new user experiences. At Continental, we’re already equipping cars with AI. Together with our partner Google Cloud, we have developed a virtual companion for drivers. We are particularly proud to be one of the first automotive suppliers worldwide to integrate Google Cloud applications directly into our vehicle computers,” added Hirschheydt.

Autonomous & AI

The comparison between countries reveals a widespread openness to highly automated and autonomous driving in Asia across all age groups. In China, nine out of 10 respondents (90 percent) view the relevant technologies as a useful development, while in Japan, almost three-quarters (72 percent) share this sentiment. In France (60 percent) and the USA (56 percent), more than half of those surveyed have a positive attitude. In Germany, around one in two respondents (49 percent) feel the same. An AI-powered virtual travel companion is particularly popular in China, where nine out of 10 respondents (91 percent) say they would like to have such a service. In the USA (66 percent) and Japan (63 percent), around two-thirds express this wish, while in France (58 percent) and Germany (57 percent) more than half would be happy to have the technology.

There is broad agreement across all countries on the ideal size of a car display for infotainment content. Most people prefer larger displays, with 90 percent of respondents in China favouring this option.

In Germany (81 percent), France (79 percent) and the USA (80 percent), eight out of 10 respondents would like their navigation, vehicle data and music to be shown on large screens.

In Japan, the figure is more than two-thirds (69 percent). However, preferences differ significantly when it comes to technological details. While the majority of respondents in Japan (79 percent) and more than half in Germany (57 percent) prefer a simpler display on car screens, a slight majority in the USA (58 percent) favour more colours. By contrast, many features are popular in China (69 percent). In Japan (70 percent), the majority prefer a more straightforward digital design, while in Germany, around half feel the same way (55 percent).

There are also differences between countries when it comes to the question of whether a display should be controlled by voice or manually: voice control is particularly popular in Japan (67 percent), more than half are in favour of it in China (59 percent), while the number is significantly lower in Germany (43 percent). In the USA, just over half (55 percent) also prefer to operate a display manually.

Hybrid

The study shows that hybrid drivers in Germany have an above-average interest in all-electric mobility – a strong indication that hybrid cars can play a key role as a bridging technology for the transition to fully electric drives.

For example, 43 percent of respondents who currently use a vehicle with a combined combustion engine and electric motor say that their next car will definitely be an all-electric vehicle. Those who drive a gasoline or diesel vehicle are significantly less open to such a switch (12 and 19 percent respectively). In addition, a clear majority (58 percent) of hybrid drivers would be willing to buy an electric car without a government subsidy.

The data suggests that hybrid vehicles are boosting people’s confidence in e-mobility and may help reduce any reservations about fully electric vehicles. One group with significant future potential for this development is the 48 percent of respondents who do not drive an electric or hybrid car and for whom an all-electric car is not currently an option, but who are considering a hybrid as their next car.

Varying degree in e-cars

The shift to electric mobility is under pressure in Germany, where sales of all-electric cars are faltering. According to the latest figures of the Continental study, electric cars represent a significant share (10 percent) of the overall passenger-car fleet in China, while only 3 percent of respondents in Germany drive an all-electric car and 91 percent a car with a combustion engine (China: 80 percent). There is potential for higher sales of electric cars in Germany, particularly among those aged 18 to 34. In this age group, around two-thirds (64 percent) of respondents believe it is certain or likely that their next car will be fully electric – a trend that gradually diminishes in older generations.

A look at age-dependent attitudes toward electric mobility reveals that, like many other technological developments, e-mobility is more appealing to younger drivers than older ones. They are more willing to forgo subsidies: 50 percent of 25 to 34-year-olds would consider buying an electric car without government assistance. However, the willingness to fully finance an electric vehicle decreases significantly among those aged 45 and older.

EVs and subsidy

The study found that two-thirds of respondents in Germany link the purchase of an electric car to a government subsidy is an expression of their concerns about being unable to finance an electric car on their own. In Germany, 71 percent of respondents worry that mobility will no longer be affordable due to rising energy prices. In the 2022 Mobility Study, 73 percent of people in Germany expressed their concerns about the affordability of mobility.

What’s more, 65 percent of respondents fear that they will not be able to afford an electric car in the near future and 56 percent are worried that driving could soon become too expensive for them. As a result, a clear majority (80 percent) expect policymakers to create the framework conditions to ensure that driving remains affordable. At the same time, they believe driving should be made more sustainable in the most cost-neutral way possible. Almost three-quarters (73 percent) of respondents think that the cost of environmentally friendly cars needs to fall. Regulatory interventions such as a speed limit of 130 kmph on highways are met with acceptance (62 percent), provided they do not lead to price increases. Younger respondents are less price-sensitive. They are much more prepared to pay a premium for environmentally friendly cars, especially if they are completely carbon-neutral in production and operation (40 percent of 18 to 24-year-olds compared with 13 percent of 45 to 54-year-olds).

Sustainable tyres

Sustainability is an important concern for people with cars is also demonstrated by their attitude to tyres. According to the study, almost eight out of 10 drivers in Germany (84 percent) who also value tyre recycling consider it important that their tyres contain an increasing share of environmentally friendly materials. When purchasing tyres, younger people (61 percent of 25 to 34-year-olds) are more concerned than older people about what happens to the tyres at the end of their service life.

Furthermore, 44 percent of car owners in Germany would be willing to pay a premium for tyres made from a higher share of renewable and sustainable materials. Here again, this willingness is most pronounced among 25 to 34-year-olds (65 percent).

Mahindra & Mahindra Reports INR 36 Billion Net Profit For Q2 FY2026

Mahindra Rise

Mumbai-headquartered business conglomerate Mahindra & Mahindra has announced its financial results for Q2 FY2026 with consolidated Revenue reaching INR 461 billion, marking a 22 percent YoY growth.

The consolidated Profit After Tax (PAT) stood at INR 36 billion, a 16 percent increase YoY. The company stated that, excluding specific one-time impacts, PAT growth was 28 percent YoY.

Mahindra’s Auto business reported sales of 262,000 vehicles, up 13 percent, which includes around 146,000 SUV sales. This translated to a revenue of INR 271 billion, up 25 percent YoY, while net profit came at INR 15 billion, up 8 percent YoY.

On the other hand, the farm sector reported its highest ever Q2 market share at 43 percent with sales of 123,000 units, up 32 percent YoY. The revenue came at INR 102 billion, up 25 percent, while consolidated net profit came at INR 11 billion, up 45 percent YoY.

Dr. Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “We are pleased with the strong execution and solid performance delivered across the group in Q2 FY2026. Auto and Farm sustained their leadership with consistent gains in market share and profitability. TechM is progressing well on its transformation journey. MMFSL achieved a 45 percent PAT growth and remains committed to quality growth and digital transformation. Our Growth Gems are steadily advancing towards their ambitious goals, reinforcing our long-term value creation potential.”

Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), Mahindra & Mahindra, said, “Strong performance of our Auto and Farm businesses continues in Q2 FY2026 reinforcing our leadership position, with a gain of 390 bps YoY in SUV revenue share, and 100 bps YoY in LCV (< 3.5T) market share. In Tractors, we gained 50 bps YoY to reach 43 percent market share. Our Auto Standalone PBIT margin (excl. e-SUV Contract Mfg.) improved by 80 bps to 10.3 percent and core Tractor PBIT margins improved by 190 bps to 20.6 percent.”

Amarjyoti Barua, Group Chief Financial Officer, Mahindra & Mahindra, “Our solid Q2 consolidated results reflects the strength of our diversified portfolio. We continue to deliver on our strategic priorities. We had strong cash generation in the first half, delivering over INR 100 billion of operating cash flow. We remain committed to sustainable growth and value creation.”

Hyundai Motor India Debuts All-New Venue And Venue N Line At Prices Starting INR 789,900

Hyundai Venue

Hyundai Motor India Limited has globally launched the all-new Hyundai Venue and Hyundai Venue N Line, revising its popular compact SUV with prices starting INR 789,900 (ex-showroom).

The new Venue SUV is built on Hyundai’s Global K1 enhanced Platform. It has dimensions of 3,995 mm (Length), 1,800 mm (Width), 1,665 mm (Height) and a 2,520 mm Wheelbase.

The vehicle introduces the Connected Car Navigation Cockpit (ccNC) system, which NVIDIA accelerates. Technology includes Dual 62.5 cm (12.3-inch + 12.3-inch) curved panoramic displays and a 31.24 cm (12.3-inch) ccNC Navigation system. Up to 20 controllers are capable of Over-the-Air (OTA) vehicle updates.

Safety features include 6 airbags and Hyundai SmartSense ADAS Level 2 with 16 features. It is available with three powertrain options: Kappa 1.2-litre MPi petrol (5-speed manual transmission), Kappa 1.0-litre Turbo GDi petrol (6-speed manual or 7-speed DCT transmission) and U2 1.5-litre CRDi Diesel (6-speed manual or 6-speed automatic transmission).

The N Line is available in two variants, N6 (MT/DCT) and N10 (DCT). It is powered by the Kappa 1.0-litre Turbo GDi petrol engine. This engine delivers 88.3 kW (120 PS) and 172 Nm of maximum torque. Transmission options are a 6-speed manual or a 7-speed DCT. The vehicle includes paddle shifters, traction control modes and drive mode select. Technology features include the 31.24 cm (12.3-inch) ccNC Navigation system accelerated by NVIDIA, and up to 20 vehicle controllers capable of over-the-air (C-OTA) updates. For safety, the N Line is equipped with ADAS Level 2 with 21 features and over 70 advanced safety features. It features disc brakes on both the front and rear axles.

Unsoo Kim, Managing Director, Hyundai Motor India Limited, discussed the company's deep commitment to the Indian market, confirming an investment of over INR 450 billion. He noted that the all-new Hyundai Venue is the first product from the new Pune manufacturing plant and the first of 26 products planned by 2030.

"At HMIL, our commitment to India runs deep. We have recently announced an investment of over INR 450 billion, reaffirming our long-term vision for this vibrant market. The all-new Hyundai Venue marks the beginning of an exciting new chapter and it is the first product to roll out from our state-of-the-art Pune manufacturing plant and the first among the 26 products we plan to introduce by 2030. The launch of the all-new Hyundai Venue and Hyundai Venue N Line represents a significant milestone in our journey of automotive excellence," said Kim.

Tarun Garg, Whole-Time Director & COO, Hyundai Motor India, highlighted the Venue's strong market presence, with over 700,000 units sold and a consistent top-three position among compact SUVs in India. He confirmed that the all-new Hyundai Venue will be manufactured exclusively in India for global markets, supporting the 'Make in India for the World' vision.

"Since its debut in 2019, the Hyundai Venue has been one of the most successful nameplates in our SUV lineup, with over 700,000 units sold and a consistent position among the top three compact SUVs in India. Venue has played a pivotal role in strengthening Hyundai's SUV leadership and shaping our identity as a progressive and customer-centric brand. Preferred by young, aspirational working professionals who seek performance, Hyundai Venue has become a symbol of dynamic urban mobility and spirited individuality. With the launch of the all-new Hyundai Venue and Venue N Line, we are taking this success story to the next level. The new Hyundai Venue embodies disruptive design, advanced technology, superior safety and exhilarating performance, setting new benchmarks in the compact SUV segment. It also marks a proud moment for Hyundai Motor India, as the all-new Hyundai Venue will now be exclusively manufactured in India for global markets a true testament to the 'Make in India for the World' vision and the growing role of HMIL in Hyundai Motor Company's global strategy," said Garg.

Geely Picks Up 26.4% Stake In Renault do Brasil

Renault do Brasil

French automotive major Renault Group and Chinese automaker Geely have executed agreements to extend their strategic cooperation, focusing on the production and sales of zero and low-emission vehicles by Renault do Brasil for both the Renault and Geely Auto brands in the country.

As part of the agreements, Geely has acquired 26.4 percent stake in Renault do Brasil. Renault Group will remain the majority shareholder and continue to consolidate the entity in its accounts. As a minority shareholder, Geely gains access to the Brazilian industrial and commercial resources, which should accelerate its expansion in the region.

Renault do Brasil will produce Geely Auto-branded vehicles alongside Renault vehicles at the Ayrton Senna plant in Sao Jose dos Pinhais, Parana. This joint production is expected to increase output and sharpen the industrial complex's competitiveness.

Renault will utilise Geely's GEA new energy architecture to expand its zero and low-emission vehicle line-up for the Brazilian market.

Renault do Brasil will distribute Geely Auto's portfolio of zero and low-emission vehicles in Brazil, including the Geely EX5 electric SUV, opening up new growth opportunities in sales, financing, and services.

Francois Provost, CEO, Renault Group, said, “The partnership we are announcing today with Geely in Brazil marks a decisive step forward in our international strategy. It establishes an agile cooperation founded on industrial excellence and technological leadership. Once again, combining our strengths will make us more competitive, more innovative and more responsive in a fast-evolving automotive market.”

Eric Li, Chairman, Geely Holding Group, said, “Our continued cooperation with Renault in exploring new markets and new opportunities will make for a win-win scenario as both Renault and Geely are able to leverage technology scales on a global level to bring the best products to market.”

The cooperation aims to enhance both companies' presence in Brazil, a market that accounts for over 40 percent of vehicle registrations in Latin America in H1 2025. The two groups have previously collaborated on projects including joint investment into Renault Korea and the creation of Horse Powertrain.

Renault India Reports 21% Wholesales Growth For October

Renault India

French automotive major Renault India has reported a 21 percent YoY wholesales growth for October 2025, selling 4,672 units compared to 3,861 units last year.

The company attributed the surge in sales to the successful launch of the new Triber and Kiger SUVs and the positive impact of the GST 2.0 reforms.

Renault India also reported a 9.54 percent increase in wholesales over the 4,265 units sold in September 2025. On the other hand, retail sales came at 5,041 units in October 2025 (as per VAHAN data), reflecting a 12.7 percent growth over the same period last year.

Francisco Hidalgo, Vice-President, Sales and Marketing, Renault India, said, “October recorded a notable upswing in sales, driven by overwhelming customer response to the newly launched Triber and Kiger. The models have captured strong interest across urban and rural markets alike, reflecting renewed consumer confidence and vibrant demand during the festive season. We are confident this encouraging momentum will continue in the months ahead.”