Becoming Smarter And Sustainable

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Bosch has always been known for its cutting-edge technology, including in the mobility sector. The company completed 100 years in India this year and has also come up with a new smart campus called Spark.NXT, which was launched in July this year in Bengaluru, India. Spark.NXT has several parts to it, along with sustainability and mobility being a prominent focus.

Bosch, a leading supplier of technology and services, has been bringing together comprehensive expertise in vehicle technology with hardware, software and services to offer complete mobility solutions. The Bosch mobility solutions web portal presents highlights from the areas of connected mobility, automated mobility and powertrain systems and electrified mobility. In fact, Bosch is present in all of the mobility segments in India – from passenger vehicles to heavy commercial vehicles and light commercial vehicles to three-wheelers and two-wheelers.

Adding another feather to its cap will be one of the latest steps of the company – expanding its artificial intelligence of things (AIoT) activities in India by transforming its headquarters in Adugodi, Bengaluru, into a new smart campus called Spark.NXT. The inauguration of the same took place in Bengaluru, India, in July this year, also with the company celebrating 100 years of Bosch in India.

Throwing light on Bosch completing 100 years on Indian soil, Soumitra Bhattacharya, Managing Director at Bosch Limited and President of the Bosch Group, India, averred, “In terms of automotives, we have moved from an automotive components manufacturer to a systems manufacturer to a solutions manufacturer.”

Over the last five years, Bosch has invested INR 8 billion in developing the campus, which has the capacity to potentially house 10,000 associates. The 76-acre site is Bosch’s first smart campus in India and features multiple smart solutions based on sustainability, security and user experience for associates, visitors and facility management. It is designed to adapt to the needs of the users, and the smart solutions are innovated on the foundation of Bosch’s technological know-how.

In truth, in the construction phase, a strong emphasis was placed on recyclable materials and the transplanting of trees, ensuring an increase in green cover. 

As an AIoT company, Bosch India leveraged its world-class artificial intelligence (AI), internet of things (IoT), automation and digitalisation capabilities to develop its smart campus in pursuit of its vision for a sustainable, self-reliant and future-ready India. To further enhance its R&D capabilities for the new way of working, the company has also trained over 10,000 associates through a comprehensive reskilling initiative over the past two years.

Spark.NXT – what is it?
Bhattacharya explained that Spark. NXT is a curiosity to transition and transform, and to meet the business expectations of not only grabbing the opportunities but co-creating the opportunities of the future.

Filiz Albrecht, Member of the Board of Management and Director of Industrial Relations at Robert Bosch GmbH, who officially took responsibility for Bosch India from 1 July 2022, talked about Spark. NXT and asserted, “Spark.NXT demonstrates our commitment to both sustainability and the well-being of our associates. It features a variety of smart IoT and machine learning (ML) solutions, which are expected to cut energy consumption on the campus by nearly 30 percent. The new campus will be an inspiring environment for our associates that will help them unleash their creativity and spark future innovations.”

In his inaugural speech, the Indian Prime Minister, Narendra Modi, said that the Bosch Spark.NXT campus will certainly take the lead in developing futuristic products and solutions for India and the world. “I am happy that Bosch India has worked not only on innovation but also in giving it scale,” he said and added, “A key pillar in this will be sustainability. I was told that Bosch has achieved carbon neutrality both in India and outside of the country, which is very inspiring. Bosch came to India 100 years ago as a German company, and now it is as much Indian as German. This is a great example of German engineering and Indian energy.”

Spark.NXT has been broken into six parts – Spark.Mobility, Spark.Living, Spark.Industry, Spark.Software, Spark.Sustainability and Spark. Culture.

Spark.Mobility
“In mobility, we are talking of green mobility under four core factors – personalised, automated, connected and electrified,” Bhattacharya enlightened and continued, “For the last 12 years, we have worked on safety and reducing road accidents very closely with the Government of India.”

Spark.NXT and collaboration
Bhattacharya further put across that they are trying to do obsessive collaboration, not just with their customers or start-ups but for their group companies. “Many of these legal entities are currently, and will be further, housed inside the campus. We work together with software and hardware engineers, look at what the customers need and co-create the solutions,” he elucidated and continued, “Today, it’s all about where people get together and co-create through collaboration and also create opportunities.”

Giving a concrete example, Bhattacharya said, “Let’s take the example of driver drowsiness in some vehicles. So the emergency brakes, the cockpits, the connectivity and the various aspects that we will further announce in the areas of hydrogen electrification are all simple but clear examples of what we are trying to do.”

“So this campus, with this environment, allows us to get not just internal collaboration but external collaboration as well,” he stated.

Bosch’s sustainable practices
Albrecht further stated that the Bosch Group is a leading global supplier of technology and services. “We have 128 locations across the globe and the company generated a sale of EUR 78.7 billion in 2021,” she shared and went on, “Bosch is a value-driven company and our commitment to sustainability is an integral part of the corporate culture. The key for us is technology, and as an innovation leader, we develop products and solutions of outstanding quality that help conserve natural resources and improve the quality of life.”

Albrecht went on to mention that as a company, Bosch has a long history of sustainable practices. She asserted, “Sustainability is no longer just a ‘nice to have’. Today, sustainability is our core mission, and we are working hard to live up to our responsibility here. By acting in an economically, environmentally and socially responsible manner, we want to improve the quality of life of the present and future generations as well. The Bosch Group has been carbon neutral since 2020.”

Focusing on carbon neutrality
“While making our own operations carbon neutral was in itself a big step, we are now focusing our efforts on reducing emissions outside of our direct sphere of influence,” Albrecht asserted and continued, “We are aiming to reduce our annual upstream and downstream emissions by 15 percent by 2030. To achieve this, we are, firstly, pursuing a circular economy strategy that involves keeping materials and products into usability for as long as possible. Secondly, we are striving to optimise energy efficiency in our existing products. And thirdly, we are shifting our product portfolio towards carbon neutrality.”

Coming to Bosch India, Albrecht cited that it is playing a key role in carbon neutrality, water management and energy efficiency, and that the people at Bosch India are doing some inspiring work in sustainability. While sustainability is central to a company’s corporate strategy, its success depends on the people. Bosch India wants to create an environment that enables its associates to develop their full potential and contribute to the company’s long-term success. It is preparing its associates for the transformation and helping them to develop personally and acquire new skills.

Investment in electromobility, digitalisation and more
“One more area of focus is reskilling associates and preparing them for the technologies of the future,” Albrecht informed and continued, “Over the past five years, Bosch has invested EUR one billion in this and plans to invest another billion in artificial intelligence, electromobility, software, digitalisation and Industry 4.0, to name just a few, over the next five years. Here as well, India is playing a key role for both our company and the global arena. The country has an advantage of demography and the availability of talent that can power global solutions.”

The importance of diversity
She went on to aver that when it comes to their workforce, they are convinced that their tremendous diversity is one of their most important factors of success. As a global player, Bosch has associates from some 150 different countries, and diversity is one of the core values of the company. The company is working hard at all levels of the Bosch Group to increase its diversity further by also bringing in women in leadership roles.

Coming to India, Albrecht said, “India is a highly diverse country, with a variety of cultures and languages. We believe that India’s diversity is key to its engine of innovation, and we’ll continue to invest in our local workforce in the years to come."

Bosch’s presence in Karnataka
Bhattacharya spoke of the company’s presence in Karnataka and mentioned that Bosch has the largest R&D centre in the world (outside of Germany) in Karnataka and that Bosch Global Software Solutions is headquartered in Koramangala. “Our collaboration with the Government of Karnataka has been there for a very long period,” he mentioned.

He further highlighted, “We transitioned the country from BSIV to BSVI in a record time of three years, where Europe and other countries took eight years. We have also worked very closely with the Government of India for Make in India and Aatmanirbhar Bharat.”

The Chief Minister of Karnataka, Basavaraj Bommai, who was the Chief Guest at the ceremony, applauded the work done by Bosch India, especially in Karnataka. He asserted, “It is a pleasure to be part of the inauguration of the Spark. NXT Campus of Bosch India. The company has had its presence in the state for several decades now, and it is heartening to host India’s largest smart campus here. Karnataka, primarily Bengaluru, has been a technology hub and houses the largest number of R&D centres across the globe. This campus is another feather to its cap.”

The chief minister further added, “This campus showcases R&D capabilities for both automotive and non-automotive products and services, and I hope that this will elevate the city’s leadership in the field of technology to a greater level.”

Campus walkthrough
The media was even given a walkthrough of the new smart campus, taking them through three of the solutions – Bosch Air Quality Management, Smart Working Solution and Visitor Management System.

Bosch Air Quality Management – Bosch India has already taken a lot of measures inside the new campus to reduce the impact of air pollution. Some of the measures include increased green cover (by 30 percent) and increased green energy – the company has made its entire campus a non-motorised zone. Plus, it has some new initiatives, like paperless work culture, planned.

However, in order to understand the effect of the emissions surrounding the campus (traffic, construction etc.) on the campus, the company has deployed its air quality monitors inside the campus and regularly monitors the data. This data is provided to the associates and is available as real-time information. The data is also made available to visitors on a big screen in the lobby etc.

Smart Working Solution – With the hybrid working model becoming the new norm, this opens up opportunities to reduce some real estate costs by decreasing the number of desks available. Naturally, it becomes important for the associates to know if there are desks available before they go to the office. Therefore, in order to facilitate this kind of flexible working model, Bosch India has come up with a smart solution, ‘Flexi Booking App’. Through this application, associates can check the availability of the desks and book the same from the comfort of their homes.

Another smart solution that Bosch India has come up with is ‘Automated Comfort Assistant’ application. Through this application, associates can provide feedback on how they feel about the office temperature (too hot, too cold etc.), and the system automatically adjusts the temperature based on this feedback so that everyone feels comfortable.

The combination of these two solutions gives real-time usage for facility management to optimise the workplace. This eventually helps in a considerable reduction in the cost of the real estate.

Visitor Management System – The Smart Visitor Management Solution scans a visitor’s face and gives automatic access. Plus, this solution also has a smart locker that works on a QR-based system – when an employee sends an invite to a visitor, the visitor gets a QR code on their mobile. The visitor just has to show the QR code as smart locker and a locker is assigned to them. There is no manual intervention involved; it's all automated.

The benefit of this solution is that it gives the visitor a seamless experience – there is zero dependency and enhanced security.

In order to make the solution much smarter, the company also wants to implement geo fencing (so that visitors do not go into any areas of the campus where they are not supposed to go), go cardless and include a robot to assist visitors around the campus.

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    Suzuki Tata Elxsi Offshore Development Center Opens In Pune

    Suzuki-Tata Elxsi Offshore Development Center

    Japanese mobility company Suzuki Motor Corporation and Tata Elxsi, a leading design and technology services company have inaugurated the ‘Suzuki-Tata Elxsi Offshore Development Center’ in Pune, India.

    The facility will focus on driving innovations in advanced engineering for Suzuki Motor Corporation’s future offerings. Tata Elxsi says it will support Suzuki in its green mobility vision by aligning with the OEM’s global focus on sustainable innovation in lightweight design, safety, styling and engineering, eco-friendly materials, and advanced simulations to improve time-to-market.

    Furthermore, the partners will also focus on developing next-generation powertrains (across electric, hybrid and alternate fuels) and software-defined vehicles (SDV).

    Katsuhiro Kato, Chief Technology Officer, Suzuki Motor Corporation, said, “As the industry progresses in Connected, Autonomous, Shared, and Electric technologies, Suzuki must accelerate electronic and virtual development to meet evolving demands. Tata Elxsi’s expertise in advanced computing, simulation, and design digital makes them an ideal partner in bringing forward-thinking solutions to market. This strategic and long-term partnership incorporates Suzuki’s endeavor of minimising energy and enables India’s talent to actively contribute to our development efforts globally.” 

    Manoj Raghavan, MD & CEO, Tata Elxsi, said, “The inauguration of Suzuki-Tata Elxsi Offshore Development Center marks a significant milestone in our partnership with Suzuki and our shared vision for the future of mobility. Tata Elxsi’s design-led, digital-first approach is uniquely positioned to support Suzuki’s energy minimisation and sustainability goals, advancing the future of automotive engineering with precision and responsibility. We are delighted to support Suzuki in this journey towards transformative automotive engineering.”

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      MathWorks, NXP Semiconductors Join Forces To Introduce mode-Based Design Toolbox For BMS

      NXP - MathWorks

      MathWorks, a leading developer of mathematical computing software, and NXP Semiconductors, a leading provider of automotive processing technology have joined forces to introduce Model-Based Design Toolbox (MBDT) for Battery Management Systems (BMS).

      With this, engineers will be able to not only develop models but also validate BMS applications on MATLAB and Simulink. They will also be bale to automate C code generation from MATLAB for NXP Battery Cell controllers, and also support NXP’s software solution, the BMS SDK components. 

      For the unversed, BMS is one of the crucial technology for electric vehicles that ensures optimal performance, durability and safety for the battery packs. The BMS design process the partners state increasingly relies on modelling and simulation to fine-tune algorithms tailored to EVs' specific battery cell types and battery pack configuration. 

      The Model-Based Design provides efficient design of the BMS algorithms, which allows it to be tested in simulation for different scenarios, such as driving habits, environmental conditions, and fault occurrences. 

      Lars Reger, CTO, NXP Semiconductors, said, "We’re excited to collaborate with MathWorks to support automotive engineers in developing the next generation of BMS solutions. Simplifying direct testing with MBDT on NXP processors offers a broad range of benefits, including faster design iterations that allow engineers to identify and fix issues upfront in the design process and reduce time to market.” 

      The MDBT acts as a bridge between theoretical design and practical application.

      Jim Tung, MathWorks Fellow, said, "By enabling engineers to go directly from creating BMS algorithms in Simulink to running them on an NXP processor, we're simplifying and accelerating the development process. The growth of the EV market demands more efficient, reliable, and safer battery systems, and tools like MBDT that streamline and enhance the engineering process will be critical. Reducing development times, facilitating easier testing, and accelerating market entry will be differentiators in this competitive market.”

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        Software as a Service Startup Mushin Innovation Labs Raises $250,000 In Seed Series Round

        Mushin Innovation Labs

        Mushin Innovation Labs, a Software-as-a-Service (SaaS) start-up providing digital solution for the automotive manufacturing industry, has raised USD 250,000 in Seed Series Round led by Inflection Point Ventures. The startup through its Mushin Aqua platform supports Tier 1 and Tier 2 manufacturers to optimise their compliance and improve quality management. This it claims helps to reduce upto 85 percent cost reduction.

        The new funds it intends to deploy towards improving sales and marketing operations, accelerate its R&D efforts, and further innovate its product suite. It also aims to expand its market presence, enhance product offerings, and develop new solutions to meet the ever-evolving needs of the automotive manufacturing sector.

        Interestingly, Mushin Innovation Labs claims it already secured partnership with 15 leading automotive brands and has onboarded 70 factories within two years. It has successfully passed the Maruti Vendor System Audit (VSA) and obtained Letters of Intent (LOIs) from 15 factories. It currently has 14 active deployments and a pipeline of 52 factories. The start-up claims it has received interest from global OEMs such as Volkswagen, Skoda, Volvo, JCB, and Aston Martin. The start-up was founded by Rachit Srivastava (CEO) and Amman Batra (COO).

        The company estimates that the total addressable market (TAM) for Mushin Aqua, is estimated at INR 7,000 billion annually. The serviceable available market (SAM), specifically targeting Tier 1 and Tier 2 manufacturers in India, is valued at INR 450 billion. Based on the company's current capabilities and market focus, the serviceable obtainable market (SOM) stands at INR 45 billion annually.

        Vikram Ramasubramaniam, Partner and CIO, Inflection Point Ventures, said, “The automotive manufacturing industry has stringent compliance standards to follow while minimising costs and maintaining top-notch quality. Many Tier 1 and Tier 2 manufacturers struggle to meet these demands efficiently due to fragmented processes and outdated systems. Mushin Innovation Labs addresses this challenge and streamlines compliance and enhances quality management in an accessible price range, making lives easier for tier 1 and 2 manufacturers. IPV believes Mushin is well-positioned for sustainable growth, making it a right investment choice.”

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          Schaeffler India Social Innovator Fellowship Program Winners Announced

          Schaeffler Social Innovator Winners

          Schaeffler India, a leading motion technology company, in partnership with Buddy4Study Foundation, has announced the winners of its 2024 edition of the Schaeffler India Social Innovator Fellowship Program.

          The initiative under Schaeffler India’s CSR initiative HOPE (Healthcare, Occupational skill development, Preservation of Heritage & Environment and Empowerment of Society) in its third edition recognises and rewards social entrepreneurs for their unique sustainable solutions that has positive impact to the society.

          The programme is open to applicants between the ages of 18 – 35 across different institutions including IITs, IIMs, NITs, non-profit organisations, and early-stage startups, to pitch their ideas and prototype solution across six key categories. These include environmental sustainability, renewable energy, carbon neutrality, circular economy, natural resource management, and application of technology in the social sector.

          The participants undergo rigorous screening, of which 10 projects are shortlisted and receive a grant of INR 150,000 each. The winners were awarded 24-week hybrid mentorship at IIMA Ventures formerly (IIMA-CIIE), a startup incubator founded by the Indian Institute of Management, Ahmedabad. They also get an opportunity to connect with Schaeffler India's network of industry partners, and fellow innovators in the program.

          The initiative which started in July 2024, has received over 276 registrations from over 25 states, including the Northeast, West Bengal, Jammu & Kashmir, and more, with 78 shortlisted applicants for assessment.

          Harsha Kadam, MD and CEO, Schaeffler India, said, “At Schaeffler India, we are dedicated to advancing motion to foster a sustainable, efficient, and resilient world. The remarkable response to this year’s Social Innovator Fellowship Program highlights the potential of India’s youth to be agents of transformative change. Sustainability and innovation are inherently linked, and through this initiative, we are committed to nurturing young innovators who will help shape the future of India, where both people and the planet can thrive.”

          The award ceremony saw attended by Munish Bhatia, Co-Founder, India Accelerator & CEO, Bharat Ventures, and Praveen Bhadada, CXO Advisor and Mentor, along with the Leadership Team of Schaeffler India.

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