By T Murrali:

Freudenberg Performance Materials India (FPMI), part of Freudenberg Performance Materials (FPM), a global manufacturer of technical textiles, nonwovens and fibre, has been operational in India with a production site in Chennai since 1998. It has plans also to cater to the modern commercial vehicles by expanding its product portfolio.

Globally, FPM manufactures high-performance technical textiles and nonwovens for a wide range of applications including automotive, building materials, clothing, hygiene, wearables and healthcare. The FPM products / materials for automotive industry customers include mechanically bonded nonwovens for car headliners, trunk and rear seat coverings that are characterized by abrasion resistance. Besides, it caters to the OEMs with tuft backing for carpets and moulded under-body panels and wheel liners. FPM products make driving more efficient, climate friendly and comfortable. Nonwovens are lighter than woven variants and, therefore, support a more economic driving style. They help absorb sound, ensure pleasant climate inside the vehicle and help save fuel and reduce CO2 emissions.

For some of the products FPMI is an extended arm of the manufacturing locations of FPM outside India. The global company has manufacturing facilities in Germany, Korea, China, Japan, and the US; these are the locations where it has automotive manufacturing hubs.

Speaking to this publication, G Sivasailam, Managing Director, FPMI, said, “Essentially our R&D is in Germany, Korea, China, Japan, and the US which we carry to all other consuming countries. We see the Indian market as very promising in the near future. We want to warm up the market with the services and supplies from other locations, which we are currently doing. Supplies are coming in on a duty-free basis which is used in vehicles for exports. For example, many companies are exporting quite a lot to Latin America; we cater to that by supplying headliners. We also do the sun-roof for many Japanese & Korean based car manufacturers for their export models. Currently the domestic market is catered to by a few suppliers in Mumbai and Gurugram.”

There is substantial value addition for the OEMs and end-customers with the application of non-woven products in which case cost is not a criterion. Still what is preventing the OEMs here from getting them from the global companies like Freudenberg? Sivasailam said, “We use a three-denier fibre which is very fine compared with the six-denier used in the market. So the starting point itself is totally different. Secondly, the kind of binders and latex that we use are all CFC-free and they are also bio-decomposable. At the end of the day a consumer for an entry level car will look at the price. But for the premium cars, the price may not matter much.

Speaking on the advantages he said the NVH values of this product are superior to what is available in the market but the end-consumer finds it a little isometric to the value he is getting. For instance, sound absorption by the headliner is much higher than that of one made out of six-denier but the percentage difference is not necessarily the reason for making this a premium product, the consumer is unable to comprehend the difference. With the evolution of vehicles from ICE to Electric, there are enough opportunities for companies like FPM because the noise created by the IC engine nullifies the other noises while in the EV operation is silent. Therefore, “we see a big opportunity there. That is one particular area where innovation has been directed to by Freudenberg. Not only on headliners but also on back trays, hood liners, floor mats etc. We are coming up with composites which are lighter with longer life for a carpet, offering Lutraflor (Freudenberg technology) floor mats that are lighter and stronger. They have high abrasion resistance that remains despite perpetual usage. The weight here is reduced substantially and the back trays are super absorbent of noise. The hood liners take care of the temperature as well as the noise. These are the areas where we have come up with lighter material, meeting the requirements,” he said.

These products reduce the weight of the four big mats that weigh about 3.5 to 4kg by 25 percent. Overall, there is about 10-15 percent reduction over the conventional products. That’s the reason why today a lot of patronage is shown to these products; as of now they are used only in the C or D segment cars. In India it will take a little more time to reach these segments. Customer awareness level is still not high in India. However, when it comes up, the company would be able to offer a competitive product, considering the economies of scale, which would match the market trends, he said.

UV Rays Impact

Normally, UV rays raise temperature. When they are absorbed by the seats or any component temperature builds up and the a/c in the car is made to work more to maintain the temperature. There is also fuel loss. To cut it down it is necessary to reduce the amount of UV light that goes into the car which would enhance the mileage of the vehicle; passengers also will be benefited as UV rays are not good for the skin.

FPM has developed a composite material for the under-body shield to which patent is pending. “In most countries the under-body shield is metal; we are trying to replace it with a non-woven backed composite that would have the tenacity to take stones and everything hitting it at high speed. Straightaway, the weight proposition will change,” he said. Would that not affect the safety of the vehicle since, for stability, lower centre of gravity is key and this can be achieved by placing heavier stuff under body of the car? Sivasailam said the solution is to support only on the engine side; under-body shield is normally on the engine side so that stones don’t fly into the engine and hit the other parts. When there is lighter material on the front of the vehicle it actually enhances mobility. What is unique is the way the composite is made, the technology and construction; and the amount of tenacity it brings to the product to increase longevity. It’s a 100% recyclable material as well with weight saving up to 40%.

Business Opportunities

On the new opportunities for FPM, Sivasailam said, “We are also having battery separators; they are undergoing development as high storage batteries. It avoids catching fire which mitigates the risk to a great extent because of the ceramic coating. That is where e-mobility will make big commercial success. The other possibilities for the company to explore in India are the commercial vehicles, which are now getting smarter and better as vehicle makers give importance to the interiors; so there is an opportunity for them to get into this business. Even today most accidents take place due to driver fatigue. If that can be minimised it would help. The touch on the headliner or on the seat-back, everything is important. Haptic feeling is not given importance in India as of now. That is something that will be very good with a three-denier head liner. “We are also working on better acoustic properties on the trims. We have a product called Evolon which is a fine fibre technology, spun drawn with very good NVH property. We are working with Evolon in some automotive companies where we feel it can give much superior noise control,” Sivasailam said. (MT)

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CarYaar Auto Private Limited, a DPIIT-recognised technology startup, has announced the appointment of Sahaib Singh as its new Co-Founder and Head of Technology. The company, which operates within India’s fragmented car servicing ecosystem, is focused on integrating transparency and digital trust into the automotive aftermarket. Singh’s arrival marks a pivotal moment for the firm as it works to expand its technological infrastructure and formalize a sector traditionally characterised by informal practices.

Bringing over a decade of experience as a full-stack technologist across mobility, freight and artificial intelligence platforms, Singh will now spearhead the company’s technology strategy and product development. His leadership comes at a critical juncture as CarYaar advances its integrated digital platform, which aims to seamlessly connect car owners, workshops and other stakeholders within the automotive service network. The company is prioritising practical solutions over complex enterprise systems, developing a mobile-first, offline-capable and WhatsApp-native interface to ensure accessibility for multi-brand workshops and customers alike.

Under Singh’s technical direction, the platform is being tailored to serve three distinct user groups with specific operational tools. Workshops are equipped with digital job cards, photo-based inspections, parts tracking and billing systems, while service advisors and managers receive web-based applications for estimate creation and analytics. For car owners, the service enables booking, real-time job tracking and digital payments through WhatsApp, eliminating the need for a separate application. The overarching goal is to use technology not merely to digitise existing processes but to fundamentally enhance the relationship between vehicle owners and service providers.

CarYaar’s model emphasises transparency through features such as real-time photo documentation, pre-approved estimates and digital billing, offering customers clear visibility into their vehicle’s service journey. Currently operating with a network of certified empanelled workshops in the Mumbai Metropolitan Region, the startup is actively building a broader technology-enabled ecosystem that includes multi-brand services, roadside assistance and spares management. This strategic expansion reinforces the company’s commitment to developing simple, accessible and genuinely useful technology for the Indian workshop environment.

Joel Daniel D’Souza, Co-Founder & Director, CarYaar Auto Private Limited, said, “Sahaib brings a strong combination of technology depth and experience across mobility and emerging technology platforms. As we scale CarYaar, technology will be central to how we connect customers and workshops, create transparency and bring greater efficiency to the entire ecosystem. His leadership will be critical as we move from building the foundation to scaling the platform.”

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Tata Communications and Tata Motors Passenger Vehicles have entered into a collaboration to equip the Sierra.ev with embedded 5G cellular connectivity, targeting the deployment of software-defined vehicles (SDVs) in India.

As per the understanding, the Tata Communications MOVE Connected Vehicle Platform will integrate into the car's software architecture, designated as N.IO. The system supports artificial intelligence applications, content streaming, over-the-air software updates, optional subscription packages and vehicle functions including emergency calls, remote assistance and real-time diagnostics.

Vivek Manglik, Executive Vice-President of Interaction Fabric at Tata Communications, said, “Tata Motors Passenger Vehicles has consistently set benchmarks for innovation in the automotive industry, and we are excited to collaborate on the launch of the Sierra.ev. As vehicles evolve into intelligent ecosystems that enable a growing range of services and applications, the underlying digital fabric will be central to fostering innovation and scaling new capabilities. This collaboration reflects a shared commitment to shaping a smarter mobility experience that will securely enhance convenience and personalisation.”

Sven Patuschka, CTO, Tata Motors Passenger Vehicles, said, “As vehicles become increasingly software-defined, highly intuitive digital connectivity and services will play a central role in shaping customer experiences. The Sierra.ev marks an important step in this evolution, and our collaboration with Tata Communications provides the robust digital backbone required to deliver seamless connectivity, continuous innovation, and enhanced in-vehicle experiences. Together, we are enabling technologies that allow vehicles to adapt, improve, and deliver greater value throughout their lifecycle.”

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Tata Consultancy Services has entered into an agreement with Porsche to acquire 100 percent of MHP Management- und IT-Beratung, the car maker's management and IT consulting subsidiary.

The transaction remains subject to regulatory and antitrust approvals and is expected to close in the coming months.

Furthermore, the acquisition is paired with a 5-year strategic agreement between TCS and Porsche to deploy artificial intelligence (AI) technologies across the automaker's value chain.

As per the understanding, MHP will operate as an independent consulting firm and retain its brand identity within TCS, combining MHP's automotive consulting operations across Europe with TCS's engineering, cloud and AI infrastructure.

Federico Magno, Group CEO, MHP, said, “MHP’s sweet spot has always been where entrepreneurial thinking, deep industry expertise and technology come together to make transformation happen. With TCS, we are bringing together MHP’s deep automotive and industrial capabilities with global scale, AI, engineering and technology expertise. This gives us an even stronger platform to accelerate our next chapter – with more capabilities, more reach and greater impact for our clients. Most importantly, it creates new opportunities for our people and clients to shape the future of industry.”

K Krithivasan, CEO and MD, Tata Consultancy Services, said, “TCS is pleased to partner Porsche in its transformation journey. As AI, software and data redefine the automotive industry, this partnership brings together TCS’ capabilities in AI, engineering and technology and business transformation with MHP’s strong automotive consulting expertise. Together, we will industrialise AI at scale for Porsche, accelerating innovation across the value chain to deliver intelligent, software-defined mobility experiences of the future.”

As part of the multi-year deal, TCS and MHP will establish an AI Mobility Centre of Excellence to develop and deploy artificial intelligence systems for manufacturing, engineering, supply-chain operations, and customer service applications.

Dr Michael Leiters, CEO and Chairman of the Executive Board, Porsche AG, said, “Porsche is taking another important step in its strategy to focus resolutely on its core business with the transfer of MHP to Tata Consultancy Services. At the same time, we are gaining a strategic partner in TCS. By combining Porsche's automotive expertise with TCS's digital technology and AI capabilities, we will further strengthen our innovative power, increase efficiency and boost our competitiveness in an increasingly data- and software-driven world of mobility.”

The move enables Porsche to focus resources on its core vehicle operations while retaining MHP and TCS as external technology partners for its IT and digital transformation requirements.

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Delhi NCR-headquartered electric vehicle company Omega Seiki Mobility (OSM) has partnered Electra AI to integrate battery health monitoring across its fleet operations.

The collaboration incorporates Electra AI’s analytics platform into OSM’s electric commercial vehicles. The technology enables real-time tracking, predictive maintenance and state-of-health diagnostics for battery packs. The data metrics aim to support warranty management, optimise vehicle uptime, assist financing assessments and provide residual value tracking for secondary market sales.

Uday Narang, Founder and Chairman, Omega Seiki Mobility, said, "The next phase of EV growth in India will not be driven solely by new vehicle sales, but by the creation of a credible and thriving secondary market. Battery health is the single biggest determinant of an EV's residual value, and until that can be measured transparently, the used EV market will remain constrained. Through our partnership with Electra AI, we are bringing unprecedented visibility into battery performance, enabling buyers, financiers, and fleet operators to make informed decisions with confidence. This will help improve resale values, unlock greater access to financing, and accelerate the adoption of electric mobility by ensuring that EVs remain valuable assets throughout their lifecycle."

Vivek Dhawan, Chief Strategy Officer, Omega Seiki Mobility, said, “As electric mobility scales, the industry must move beyond selling vehicles and focus on delivering intelligence that improves asset performance throughout its life. By integrating Electra AI's advanced analytics into our ecosystem, we will gain deeper operational insights that help enhance fleet productivity, reduce unplanned downtime, strengthen warranty management, and support data-driven product development. This collaboration represents an important step towards building a smarter, more efficient, and technology-led mobility ecosystem that creates tangible value for customers, partners, and stakeholders alike."

Fabrizio Martini, Co-Founder and Chief Executive Officer, Electra AI, stated: “Vehicle makers like OSM are being asked to put more capable, more affordable EVs on the road every year — and to stand behind them with confidence. Our AI Brain for Batteries platform gives them the real-world intelligence to do exactly that: design better vehicles, offer stronger assurance to their customers, and keep fleets running. That’s what battery intelligence is for — turning data into trust across the whole ecosystem, from the OEM to the financier to the operator.”

The deployment aims to support commercial fleet operators across India by reducing maintenance delays and improving total cost of ownership visibility.

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