GoZero Mobility To Focus On Mass Premium Market In India

GoZero Mobility To Focus On Mass Premium Market In India

The launch of the new products is in line with the growing demand for e-bikes in India,triggered by the rising awareness of a healthy and active lifestyle. GoZero’s CEO, Ankit Kumar, said, “The pandemic has triggered and propelled the need for people to take health seriously. We have seen a sudden increase in e-bike sales globally. Our core aim at GoZero is to continuously develop exceptional products that become an aid for people to adopt an active lifestyle. We are launching the Pro version of Skellig, launching our Make.Fit series of active performance wear and releasing our new toll-free lines for our customers.”

Headquartered in Birmingham, the company entered the Indian market in April 2019 with the launch of two e-bikes. To introduce the products in the market, GoZero has partnered up with Kirti Solar based in Kolkata, for the development and manufacturing of current and future products, utilising the global supply chain to “Make in India”. As a part of the association, Kirti Solar has invested USD 250,000 in GoZero Mobility.

Skellig is powered by the EnerDrive 210Wh lithium battery pack (800 cycles), 250W motor and comes with several modes including Throttle Mode, 5-level Peddle-Assist Mode, Walk Mode, and Cruise Mode. The model has an alloy stem handle and features 26x1.95 tyres and a premium counter-body suspension fork.

Skellig Lite combines the EnerDrive 210 Wh lithium battery pack (800 cycles) and 250W motor with three modes. It features an alloy stem handle, with 26x1.95 tyres, specialised V-brakes and an independent rigid suspension fork. Both the models have a maximum speed of 25 kmph with a range of 25 km on a single charge.The EnerDrive Battery packs can be charged in just 2.5 hours.

The company has also introduced a Pro version which is a hybrid e-bike for off-roading and city commute both. Powered by EnerDrive 400 Wh lithium battery pack (2000 cycles), it is supported by a composite mild steel frame, 7-speed gear system with an advanced front suspension fork, an alloy stem handle and disc brakes for both wheels.

Besides, it has Control Version 4.0 LCD and a flashlight with a guide-me-home enabled lighting system. The maximum speed of this model is 25 kmph and powers through for 70 km range in a single charge, which takes around three hours to recharge from 0-95 percent.

According to Kumar, the e-bike market in India is growing three folds every year. Last year 6,000 units were sold, of which the company had a share of 30 percent. This year, the industry sees tremendous growth due to focus on health and social distancing, clocking around 19,000 units. Though the e-bike is a niche market, it fits in between two segments-the bicycle and the two-wheeler industry, which have a sales volume of 16 million and 21 million units, respectively.

“E-bikes become the right option for both types of consumers- first who want to an e-bike for commute and do not want pay big amounts on scooters or motorcycle and for those, a larger group, who want e-bikes for commuting purpose and healthy lifestyles as well. We focus on to offer the right mix of technology, cost and quality,” said Kumar.

Skellig and Skellig Pro, are being sold through online and offline routes, while the Skellig Lite is being sold through online platforms. About 75 percent of the sales comes from offline, while the rest comes from online portals.

After launching of its two models, the One and the Mile, last year, the company realised that there are larger numbers of people who want to buy an e-bike in the range between INR15,000 to INR 20,000. However, there is no company which offers e-bikes in that range. Therefore, it launched Skellig Lite for INR 19,999.

To expand business, the company is doubling its dealers to 100 by January 2021. The company is taking entrepreneurs on board, and the programme is called direct sales partners. Explaining this programme, Kumar said, this is for individuals who have a passion for sales and wants to start their own business but does not have capital. “If a person has sales experience, he can join us as a direct sales partner. We give him/ her all collaterals- the marketing materials-and if the person cracks a deal with an individual or a corporate, the direct sales partner gets a commission. They don’t need to keep an inventory.”

As of now, the company has over 100 direct sales partners and, in the last three month, it has converted seven direct sales partners into the dealers.

The company is also expanding its experience centres in India from three to five soon.

Kumar said, “Our dealers get a margin of up to 16 percent on e-bikes and we also offer good margins on the active performance wears which have been launched by the company recently.”

The company gives a warranty of two years on each e-bike and provides two free services in the first year. The company is increasing local authorised technicians, whose data will be updated soon on the company website, to have e-bike serviced at home. It is also working on having partnerships with service providers such as GO Mechanic to avail services where the company dealers and technicians are not available as of now.

On the possibility of price reduction, Kumar said, “We will be trying to reduce the prices of our products further, but there is a threshold. We cannot bring down the prices after one level as we do not compromise on the quality of our e-bikes. Main costs of any e-bikes come from batteries, motors, and controllers. Until India does manufacture cells and make batteries locally, it will be difficult to bring down the prices after a certain level.”

The company has a manufacturing unit near Kolkata with a capacity of 12,000 units per annum. To support speedy deliveries it is also exploring to build a facility in North India, which will have a capacity of 20,000 per year.The company is facing significant challenges on the logistic for delivery of the products due to COVID. According to Kumar, delivery time and cost have doubled thanks to COVID. “We do not see the logistic business will come back on track at least for the next one year and that is the one the reasons to open a plant in North so we can cater to north and west market more efficiently,” said Kumar.

Last year the company sold around 1,150 units, and for this year, it targets to sell about 2,000 units. “Due to the lockdown, we have revised our sales target from 3,000 units to 2,000 units for this FY.” Majority business for the company comes from south India, particularly, Hyderabad, Bengaluru and other cities, where technology adaption is faster.

To enhance e-bikes’ experience, the company has launched comfort apparels. Most of the amateur cyclists do not feel comfortable wearing skintight spandex. It has developed active gears, specifically design to bend tech with comfort and style. “We have introduced active gears which are comfortable and durable products and allows more breathability to users,” Kumar added. (MT)

Asia Traffic Expo

Asia’s largest integrated platform for traffic management, road construction and smart mobility solutions officially opened its doors today at the Bharat Mandapam, New Delhi. The combined Traffic Infratech Expo, Road Infratech Expo and Parking Infratech Expo are showcasing over 300 brands under the theme ‘Enabling Responsible Infrastructure and Mobility.’

The 2025 edition emphasises innovation, sustainability and collaboration, bringing together government officials, industry leaders and technology providers to address India’s rapidly evolving infrastructure needs.

Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings, said, “At Messe Frankfurt India, our commitment to create platforms that don’t just showcase technologies but actively drive industry conversations and policy alignment. Traffic Infratech Expo has evolved into an ecosystem where government, industry leaders and innovators converge to shape the future of mobility. This year’s edition, with its scale and focus on responsible infrastructure, reflects India’s ambition to lead in safe, sustainable and technology-driven transport solutions.”

A key focus of the expo is ‘Transforming Transportation for the Future,’ with several high-level discussions planned on supporting home-grown technology solutions.

The event will host a significant Memorandum of Understanding (MoU) signing between the Centre for Development of Advanced Computing (CDAC) and the International Centre for Automotive Technology (ICAT) to accelerate indigenous technology development within the automotive sector.

Jayprakash Nair, Managing Director, Virtual Info System (VIS Group), said, “Over the years, Traffic Infratech Expo has become a catalyst for change in India’s transport and mobility landscape. Together with Messe Frankfurt India, we have built a platform that drives industry and government collaboration. Technology providers, product manufacturers, government associations, infrastructure, and policymakers are converging at the expo to discuss the real challenges and solutions needed. The 2025 edition is particularly significant as it not only introduces next-gen product categories but also brings multiple agencies and stakeholders to the table, reinforcing the show’s role as a driver of innovation and progress.”

The expo is supported by several key government bodies, including the Ministry of Road Transport and Highways (MoRTH) and the National Highways Authority of India (NHAI), and will feature the Smart Mobility Conference to enable in-depth policy discussions. The two-day event is set to host over 20 new product launches and facilitate B2B and B2G networking.

Aston Martin Aramco Formula One Team’s Lance Stroll Visits Cognizant Campus In Hyderabad

Cognizant - Aston Martin Aramco Formula One Team

Cognizant hosted Aston Martin Aramco Formula One Team driver Lance Stroll and driver ambassador Pedro de la Rosa at its GAR campus in Hyderabad. The visit was part of 'Celebrating Cognizant', a series of sporting and cultural activities for company associates.

Lance and Pedro met with Cognizant’s leadership team and hundreds of associates, discussing how Cognizant’s digital expertise supports the team, especially ahead of the 2026 regulations.

Lance Stroll, said, "It was a pleasure to visit the Cognizant offices in Hyderabad and meet so many of the team. Hearing first-hand about Cognizant’s technology and services was valuable and we felt incredibly welcomed by everyone we met.”

Rajesh Varrier, President – Global Operations and Chairman & Managing Director, Cognizant India, said, “Today’s celebration with Lance is a proud moment for our associates and a powerful reminder of how far we have come in shaping the future of the Aston Martin Aramco Formula One Team through innovation. I am inspired by what we have achieved together and optimistic about the promise this partnership holds for the future.”

A fireside chat with Lance, Pedro, and Rajesh underscored the role of technology in F1 and the Cognizant partnership. The drivers engaged with associates in a Q&A session.

In addition to the visit, Cognizant hosted a virtual hackathon for nine teams from three organisations supported by its Outreach programme. Participants developed low-code or code-based solutions to make the team’s Ai.lonso avatar into an engaging digital companion for fans. The top two teams won cash prizes and met Lance and Pedro.

Cognizant began its partnership with the Aston Martin Aramco Formula One Team in 2021. The technology company acts as the team’s digital transformation partner, improving IT infrastructure and daily operations.

Ola Electric’s Rare-Earth-Free Ferrite Motor Gets Government Certification

Ola Electric Ferrite Motor

Ola Electric, one of India’s largest electric vehicle manufacturers, has announced that it became the first two-wheeler EV maker to get government certification for its in-house developed rare-earth-free ferrite motor.

The company claims that the ferrite motor eliminates its need to import rare-earth motors with permanent magnets.

The certification has been granted by Global Automotive Research Centre, Tamil Nadu, after undergoing rigorous performance verification and mandatory motor power tests as per AIS 041 that is notified by the Ministry of Road Transport & Highways (MoRTH), Government of India.

As per the company, the in-house developed ferrite motor’s performance matched that of the motors with rare-earth permanent magnet motors in terms of net power for 7kW and 11 kW variants.

Ola Electric claimed that the ferrite motor delivers efficiency, performance and durability on par with rare-earth permanent magnet motors, while dramatically lowering costs and de-risking supply chain fluctuations. The company first introduced its ferrite motor at its annual ‘Sankalp 2025’ event in August this year.

With this, Ola Electric is set to integrate the ferrite motor across its product lineup, further enhancing performance, affordability and sustainability.

BASF To Showcase Polyamide Recycling From End-of-Life Vehicles At K 2025

BASF

BASF and its partners are set to present two technologies at K 2025 that allow for the recycling of polyamides from end-of-life vehicles. While metal recovery from decommissioned vehicles has been standard for decades, about 200 kilograms of plastic per vehicle are often incinerated. The new technologies aim to change this, especially with upcoming requirements from the End-of-Life Vehicle Regulation (ELVR). Pilot projects show how automotive waste can be used as material and returned to a closed cycle for the car industry.

BASF developed a chemical recycling process that recycles used and contaminated plastic parts – including used oil pans from ZF Group vehicles. The core of the process is depolymerisation, where the long polyamide chains break down into their original monomers. The caprolactam monomer obtained from PA6 is then purified. This removes impurities that would have remained with mechanical recycling and potentially reduced the material's quality and safety.

The material is then repolymerised into high-quality polyamide, which is processed into a compound suitable for demanding car industry components, closing the automotive-to-automotive loop.

"What used to be considered non-recyclable is now the starting point for high-quality new products," said Martin Scheuble, Team Leader Circularity Engineering Plastics at BASF.

ZF Group processed the recycled material into a chassis component for Mercedes-Benz. Tests show that depolymerisation allows for polyamide compounds that can be used without compromising performance or other chemical and physical properties.

"This project highlights the potential of recycled plastic - even for technically demanding applications - and underlines ZF's innovative strength in establishing sustainable material cycles," said Dr. Michael Lohrmann, Director Materials Technology at ZF.

Solvent-based recycling of shredder residue

A second pilot project focuses on recycling automotive shredder residue (ASR) – a mixture of materials left after the removal of mostly metals and glass. Close cooperation with a recycling company, using new sorting and processing technology, has allowed the polyamides to be extracted from this mixture in a largely pure form.

This polyamide fraction was the starting material for a solvent-based recycling process. In this process, the polymer chain is selectively dissolved with a solvent, purified and then reprocessed into PA6 compounds.

Poppelmann manufactured and tested a chain guide rail in series production at Mercedes-Benz using this technology.

"The project impressively demonstrates that solvent-based recycling is a practical alternative for plastics that are difficult to recycle mechanically. It makes an important contribution to the holistic circular economy - from the car back into the car," emphasised Steffen Meyer, Team Leader Production Technology at Poppelmann.

Life cycle analyses (LCA) confirm that both the solvent-based and depolymerisation technologies offer substantial CO2 emission savings compared to both conventional polyamide production and traditional plastic recycling methods like thermal recovery.

BASF offers a range of recycling solutions, stating that targets are achieved only if technologies are used in a complementary manner, depending on the type and availability of waste.

Jana Kragenbring-Noor, Head of Sustainability & Environmental Protection at Mercedes-Benz, explained, "Mercedes-Benz is committed to the use of secondary raw materials in its vehicles today and in the future as part of resource conservation and circularity. To continuously increase the availability of such sought-after secondary materials, the expansion of existing and new recycling technologies is essential."

"We are continuously improving the efficiency of physical methods such as mechanical and solvent-based recycling. In addition, we are convinced that complementary technologies such as chemical recycling, which includes depolymerization, pyrolysis and gasification, are necessary to further promote the circular economy and reduce the plastic waste that still ends up in landfills or is incinerated today, as well as the potential to obtain high-quality recycled plastics," explained, Dr. Martin Jung, President of BASF Performance Materials.