- ZF Group
- Samsung Electronics
- ADAS
- Harman International
- Christian Sobottka
- Mathias Miedreich
- Young Sohn
Harman To Acquire ZF Group’s ADAS Business For EUR 1.5 Billion
- By MT Bureau
- December 23, 2025
L-R: Mathias Miedreich, CEO, ZF Group; Young Sohn, Chairman of the Board of Directors, Harman and Senior Advisor, Samsung Electronics and Christian Sobottka, CEO and President, Automotive Division, Harman.
Harman International, a subsidiary of Samsung Electronics, has entered into a definitive agreement to acquire the Advanced Driver Assistance Systems (ADAS) business from ZF Group for EUR 1.5 billion.
The acquisition includes ZF's automotive compute solutions, cameras, radars and ADAS software. Approximately 3,750 employees across Europe, the Americas and Asia are expected to transfer to Harman upon completion of the deal, which is scheduled for the second half of 2026.
The move is part of Harman’s strategy to transition towards software-defined vehicles (SDV). By combining ZF’s ADAS technology with its own digital cockpit products, Harman aims to develop centralised compute platforms. This architecture is intended to link safety and assisted driving functions with in-vehicle connectivity and intelligence on a shared platform.
The integration is designed to reduce system complexity for car manufacturers (OEMs), allowing for more efficient innovation cycles and the scaling of context-aware vehicle experiences.
Christian Sobottka, CEO and President, Harman’s Automotive Division, said, “The industry is at an inflection point where safety, intelligence, and in-cabin experience must come together through a unified computing architecture. With this agreement, we take a strategic step to expand our portfolio with complementary ADAS capabilities that unlock a new class of cross-domain experiences ranging from perception-informed audio cues to more personalized, situation-aware driving. Combined with Harman’s long-standing automotive expertise and supported by Samsung’s broader technology leadership, this positions us to help OEMs design the next generation of intelligent, empathetic, and connected vehicles.”
Mathias Miedreich, CEO, ZF Group, said, “With Harman, we have found the ideal partner to fully unlock the growth and innovation potential of our ADAS business. At the same time, this deal makes an important contribution to reducing our company’s debt and allows us to focus our resources on the core technologies in which ZF is a global leader.”
Young Sohn, Chairman of the Board at Harman, added, “Since acquiring Harman in 2017, the company has scaled its automotive and audio business from USD 7 billion to more than USD 11 billion today. Adding ZF’s ADAS capabilities builds on that momentum. Harman will further expand its technology foundation to deliver safer, more intelligent, and more intuitive in-vehicle experiences. This acquisition reinforces Harman’s leadership in the industry’s transformation and underscores Samsung’s long term commitment to the future of mobility.”
Following the close of the transaction, Harman will align its engineering and ADAS teams to accelerate the development of next-generation platforms. The companies have committed to maintaining support for existing programmes during the transition period. Carolin Reichert, Chief Strategy Officer of HARMAN, noted that the deal represents a ‘major milestone’ and demonstrated the company's ability to execute a ‘complex carve-out.’
Cars24 And OpenAI Partner To Integrate AI into Automotive Commerce
- By MT Bureau
- March 02, 2026
Cars24 has announced a strategic partnership with OpenAI to deploy artificial intelligence (AI) models and agents across its business operations. The collaboration focuses on embedding AI into vehicle discovery, sales, financing and post-purchase engagement across all markets where the company operates.
Unlike traditional pilot programmes, the initiative involves the integration of OpenAI’s technology into production environments to manage high-volume workflows. The partnership aims to transition the platform from manual automation to systems that assist in decision-making and data retrieval.
Cars24 has already deployed OpenAI’s Enterprise APIs across several internal and customer-facing functions. According to company data, the integration has resulted in a 50 percent increase in support resolution through assisted troubleshooting and an 80 percent reduction in turnaround time for service workflows.
Current deployment statistics include:
- Customer Outreach: AI agents now manage 20 percent of outbound conversations.
- Internal Adoption: 85 percent daily active usage of ChatGPT Enterprise among the central workforce.
- Functionality: Teams utilise the tools for data analysis, code development, and the summarisation of operational cases.
- Accessibility: The Cars24 application is now available on the ChatGPT Store for conversational vehicle discovery.
The partnership is designed to reduce dependencies on manual processes in automotive transactions. By embedding models into core workflows, the company intends to shorten decision cycles for buyers and sellers. Future phases of the rollout will include expanding these AI experiences to additional languages and product lines.
Vikram Chopra, CEO and Founder, Cars24, said, “Automotive commerce is operationally heavy by nature with multiple checkpoints, fragmented information and high-consideration decisions. Over time, we’ve realised that incremental improvements aren’t enough; the system itself needs to become more intelligent. Our collaboration with OpenAI is a step in that direction. By embedding AI into core workflows rather than layering it on top, we can reduce manual dependencies, improve consistency and shorten decision cycles. We don’t see this as a short-term advantage, but as foundational infrastructure that will compound in efficiency and trust over the years.”
- Tata Technologies
- WITTENSTEIN High Integrity Systems
- WHIS
- Andrew Longhurst
- Software Defined Vehicle
- SDV
- Nachiket Paranjpe
Tata Technologies Partners WHIS To Advance SDV Development
- By MT Bureau
- March 02, 2026
Tata Technologies has announced a partnership with WITTENSTEIN High Integrity Systems (WHIS) to accelerate the development of Software-Defined Vehicles (SDVs). The collaboration involves integrating WHIS’s SAFE RTOS into Tata Technologies’ automotive software stack.
The integration is designed to assist original equipment manufacturers (OEMs) and Tier 1 suppliers in meeting functional safety standards, such as ISO 26262. The partnership focuses on the transition towards connected, autonomous, and electrified mobility by providing safety-certified architectures for complex vehicle ecosystems.
SAFE RTOS provides real-time performance and reliability, serving as a component within the Tata Technologies SDV platform. This allows for the development of software architectures that support the increasing centrality of software in vehicle design.
The partnership combines Tata Technologies' experience in automotive software with WHIS's embedded software solutions to address requirements for scalable and certified systems.
Andrew Longhurst, Managing Director, WITTENSTEIN High Integrity Systems, said, “Software is at the heart of the automotive industry’s evolution. Our partnership with Tata Technologies ensures that OEMs and Tier 1 suppliers can leverage SAFE RTOS to achieve the highest levels of safety and performance in their software-defined vehicle architectures.”
Nachiket Paranjpe, President – Automotive Sales, Tata Technologies, added, “By combining Tata Technologies’ expertise in automotive software development with WHIS’s proven safety solutions, we are empowering our customers to accelerate SDV adoption and deliver cutting-edge mobility experiences.”
CATL And BMW Sign Agreement On Battery Passport And Decarbonisation
- By MT Bureau
- March 01, 2026
CATL and the BMW Group have signed a Memorandum of Understanding (MoU) to expand cooperation on battery supply chain data exchange and decarbonisation. The agreement was finalised in Beijing during a visit by a German delegation including Chancellor Friedrich Merz.
The partnership focuses on pilot projects for cross-border data transfer under the Battery Passport framework. The companies will collaborate on carbon accounting methodologies and tools to calculate the carbon footprints of power batteries.
The initiative utilises Catena-X, a standardised automotive data ecosystem, to align technical standards and policy frameworks. By testing Battery Passport applications, CATL and BMW aim to meet China-EU regulatory requirements and establish global data standards for the battery industry.
The cooperation is intended to improve digital management and ensure compliance with EU market access regulations regarding green product competitiveness.
The strategic relationship between CATL and BMW began in 2012. Previous collaborations have covered battery production, research and development and supply chain sustainability. This MoU shifts the partnership from product-level cooperation to institutional coordination for electric mobility.
CATL stated its intention to continue cooperation with international partners to use technology for the global energy transition and the sustainability of the automotive sector.
BMW Group bringing Physical AI And Humanoid Robots To Europe
- By MT Bureau
- February 28, 2026
The BMW Group is accelerating the digital transformation of its manufacturing operations by embedding artificial intelligence deeply into physical processes. A central focus of this strategy is Physical AI, a concept that unites digital intelligence with machinery and robotics. This integration allows systems like humanoid robots to function effectively within live production environments. For the first time, this approach is being introduced in Europe through a pilot project at the company’s Leipzig plant, where humanoid robots will be tested in the assembly of high-voltage batteries and component manufacturing. This initiative builds on a previous deployment at the Spartanburg plant in United States, where valuable experience was gained and is now being used to refine and scale the technology.
Artificial intelligence is already embedded throughout the BMW production system, underpinning functions such as digital twins, AI-supported quality assurance and autonomous transport in intralogistics. A unified data architecture serves as the foundation for this intelligence, enabling real-time access to consistent and standardised information across all manufacturing locations. This infrastructure supports the deployment of digital AI agents capable of autonomous decision-making in complex environments. When these agents are paired with robotic systems, they give rise to Physical AI, which represents a significant evolution in production technology.
The company views humanoid robotics as a strategic addition to its automation portfolio. These robots are particularly suited to tasks that are repetitive, physically strenuous or present safety risks. By deploying them in such roles, the company aims to reduce physical strain on employees and enhance workplace conditions. To drive this forward, a Center of Competence for Physical AI in Production has been established to consolidate expertise and facilitate knowledge sharing across the organisation.
A structured process governs the evaluation of potential technology partners. Candidates are assessed against criteria related to maturity and industrial applicability, followed by laboratory testing using real production scenarios. Successful tests lead to limited deployments under actual factory conditions before advancing to full pilot phases. This methodology ensures that only thoroughly vetted solutions are integrated into series production.
The Leipzig pilot is being conducted in collaboration with Hexagon, a longstanding partner specialising in sensor technology and software. Following theoretical and laboratory evaluations, an initial deployment of Hexagon’s humanoid robot, AEON, took place at the plant in December 2025. A second test phase is scheduled for April 2026, with the full pilot set to begin in the summer of that year. The robot’s human-like design allows for the attachment of various tools and grippers, making it adaptable for multiple tasks in battery assembly and parts manufacturing.
Earlier work at the Spartanburg plant provided critical insights into the practical application of humanoid robotics. In partnership with Figure AI, the robot Figure 02 was deployed in body shop operations, where it handled the precise placement of sheet metal parts for welding. Over 10 months, the robot supported the production of more than 30,000 vehicles, operating in 10-hour shifts and handling over 90,000 components. The pilot demonstrated that humanoid robots could perform high-precision tasks reliably and safely in a live production setting. It also highlighted the importance of early collaboration with teams responsible for IT infrastructure, safety and logistics. Seamless integration into the existing automation ecosystem was achieved through standardised interfaces, and employee reception was notably positive, aided by transparent communication from the outset.
The success of these initial deployments has paved the way for further collaboration. BMW and Figure are currently exploring additional applications for the next-generation Figure 03 robot, continuing to build on the foundation established in both United States and Europe.
Milan Nedeljković, Member of the Board of Management of BMW AG, Production, said, “Digitalisation improves the competitiveness of our production – here in Europe and worldwide. The symbiosis of engineering expertise and artificial intelligence opens up entirely new possibilities in production,”.
Michael Nikolaides, Senior Vice President Production Network, Supply Chain Management at BMW Group, said, “Our aim is to be a technology leader and to integrate new technologies into production at an early stage. Pilot projects help us to test and further develop the use of Physical AI – that is, AI‑enabled robots capable of learning – under real-world industrial conditions. The successful first deployment of humanoid robots at our BMW Group plant in Spartanburg in the USA proves that a humanoid robot can function not only under controlled laboratory conditions but also in an existing automotive manufacturing environment.”
Michael Ströbel, Head of Process Management and Digitalisation, Order to Delivery at BMW Group, said, “We are delighted to deploy a humanoid robot for the first time in a pilot project at a plant in Germany. Following evaluation by our Center of Competence for Physical AI in Production, tests were carried out in the laboratory and at Plant Leipzig at the end of last year. This year, our focus is on step‑by‑step integration into our production system to explore a wide range of applications. The emphasis is on researching multifunctional use of the robot in various production areas such as battery manufacturing for energy modules and component production for exterior parts. With Hexagon, we have found a proven long‑standing partner with a highly innovative approach to humanoid robotics for this project.”
Felix Haeckel, Team Lead CoC Physical AI for Production, said, “At our new Center of Competence for Physical AI in Production, we are pooling our expertise to make knowledge on AI and robotics widely usable within the company. In recent years, we have built up an international team of experts that, in addition to in‑house research and programming, is dedicated to the gradual integration of AI into the existing production system. At the same time, our team in Munich is driving its own robotics research to set up, support and further develop pilot projects in the field of Physical AI at our plants.”
Arnaud Robert, President of Hexagon Robotics, said, “We are very pleased to be working with the BMW Group to advance the use of humanoid robots in real‑world environments.”

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