There are increasing software components to vehicles, with new intelligence being added and them getting more sophisticated. SaaS is a way to deliver the software, and we are seeing more software in the automotive industry. Venkat Nathan, Founder and CEO, Nesh LIVE, talks to us about the start-up’s transition to a vehicle connectivity solutions company, their USP and more.

While we see large players like Tesla choosing to build their vehicle connectivity solutions inhouse, SaaS could be the way to go for medium to small players in the automotive OEM space to enable these solutions. However, they may need to approach companies that offer full-stack SaaS solutions for vehicle connectivity to compete with the large players.

One such company is Nesh LIVE, which provides SaaS solutions for vehicle connectivity and was selected by Stanford University as one of the promising start-ups in India under the Seed Transformation Programme in 2017, and has close to about 100,000 vehicles in its system. Moreover, the start-up has been working with vehicle manufacturers for close to five years now.

“Our solutions are deployed at leading truck, bus and off-road vehicle manufacturers. Besides this, we are also working with electric vehicle (EV) manufacturers right now,” says Venkat Nathan, Founder and CEO, Nesh LIVE. “We are working towards helping these manufacturers extract, transfer and analyse battery and vehicle data in the cloud. This in turn is the bedrock for any mobility – that bedrock is quality data, and quality data comes with connectivity right at the production line and the latest sensors supporting the extractions. So when a vehicle is born, the sensors are put in right at the time of its birth as an OEM fitment rather than leaving it to the customer to buy it as an aftermarket fitment.”

The three-dimensional way
Nesh LIVE’s specialisation is that it works with manufacturers early on and tries to integrate its products into the manufacturing line. That way, the whole ecosystem benefits from quality data. In order to build intelligent insights on data, connectivity has to have all the dimensions, from vehicle data to user-behaviour to the environment. The start-up attacks the automotive OEMs’ problems in this three-dimensional way. Doing this provides insights not just for the manufacturers but for the entire network – everyone in the chain is allowed to see and access information that they are allowed to see and access.

The rating system
“Today, we collect close to 100 million data points a day. Nesh LIVE also provides rating systems for the vehicle as a feature, based on the data they get,” says Nathan and goes on, “This rating is useful for the fleet owner.”

The rating system is provided for the vehicle and drivers, and now Nesh LIVE will be extending very similar algorithms for battery rating of electric vehicles. There are a number of applications for battery rating; for one, it helps the user understand the health of the battery. And secondly, as these batteries come up for reuse in other sectors, the grading system will help decide their afterlife in the long run. In fact, the vehicle rating system helps people anonymously compare their own vehicles within their own fleet and other fleets as well.

“In summary, we identify what data is needed and work with the automotive manufacturers. We then extract that data and send it to the cloud. Once that data is sent to the cloud, we run a lot of analytics in the cloud and then provide insights to different stakeholders,” Nathan makes clear.

Nesh LIVE’s SaaS solution – from ICEs to EVs
Some aspects of the SaaS feature are common, while some are industry-specific. “For instance, bus manufacturers want to know when the bus shows the pick-up location in advance. While all applications need to be highly accurate, the accuracy requirements in the bus segment are much higher within SaaS,” Nathan tells us and goes on, “However, in case of construction equipment like earth movers, for instance, there is greater importance to monitoring its working hours rather than accuracy of its location since it is mostly restricted to select zones. Hence, there are small variations from segment to segment. Even EVs have some variations that we are addressing right now.”

Elaborating further on this, Nathan says, “The EV industry is very interested in having a lot of analytics on battery, especially the charging and discharging cycles and health of the battery. This in turn impacts the range of the vehicle, and the range of a vehicle is dynamic. The dynamic range prediction needs to take into account, along with the driver behaviour, such as braking and speed, the usage of the vehicle, the environment, the road surface etc.”

“The SaaS offerings include the mobile app for the driver. For example, the driver gets push notifications based on what we see in terms of his/her handling the vehicle, the way he/she drives, the battery being due for service etc. Besides, we also educate and engage the user for best practices of the EV vehicle,” he adds.

From mobile applications to vehicle connectivity solutions
In fact, Nesh LIVE was initially into building mobile applications for the fleet industry when the product was launched in 2015, before venturing into vehicle connectivity solutions. However, the transition wasn’t too difficult as the two fields are very related, Nathan claims. He asserts, “When we started back in 2015, we started with applications on the phone, predominantly focused on the driver dimension. We provided the driver with an app, like Ola or Uber do today, and basically tracked the phone. The industry had just begun to explore other forms of connectivity of tracking a vehicle back then. So what started in 2015 as GPS tracking and reporting has slowly morphed into a huge vehicle intelligence and analytics platform.”

GPS tracking was, in truth, seen as a low-end commodity product back in 2015. “So when we approached large automotive suppliers with our solution, they approached it cautiously,” Nathan tells us and continues, “However, we had to really convince them that while today it is only GPS, tomorrow it will be the black box of the vehicle – like the Wi-Fi of a house – enabling connectivity and becoming the point of access to the internet.”

Therefore, while the transition for the company from a technical perspective wasn’t much, convincing customers to adopt the technology and telling them that it would morph into providing intelligence for the vehicle and improving its efficiency and safety was difficult back then. “However, we saw the perspective change after 2019. Today, the end-user wants intelligent insights,” Nathan explains.

He further adds that Nesh LIVE has also created virtual sensors that direct the load of the vehicle. “We can tell if a vehicle is travelling with or without load by algorithms. This has further increased the utilisation of the vehicle,” he informs.

Reinventing and staying ahead
While the start-up has come a long way since its inception, it has to face competition like any other organisation and industry. Nathan cites that Nesh LIVE has competition at two levels – the IoT level and the transporter level.

“The IoT-level competition is quite generic and not focused on automotive; data is collected from any industrial equipment, is processed and analytics on it is provided. It is very broad-based,” he explains and goes on, “On the other hand, Nesh LIVE is very automotive-niche; we have people with experience in automotives and we have worked with automotive companies for nearly seven years. Therefore, we have built up a lot of domain knowledge that comes in handy to provide advanced analytics.”

“At the transporter level, one will find companies providing good GPS tracking solutions to transporters. These competitors are at the transporter level, meeting their respective needs,” Nathan further explains.

Coming to where Nesh LIVE stands out, Nathan highlights, “Our start-up does not provide just for the transporters. Our USP is that we provide a lot of features for the auto manufacturer, including the dealers and service network of the manufacturer. And all of this is automated as a production line fitment at the manufacturing line. So we try to stay ahead by being domain-focused and being a very holistic end-to-end player for the ecosystem – not just for the transporter.”

But staying ahead of the competition is not enough. Nesh LIVE has also been constantly working on enhancing its SaaS platform. The start-up invests 20-30 percent into new R&D initiatives of SaaS and is continuously improving. In fact, it has customers in Canada and has ongoing trials in Dubai and the US. Moreover, it has already run some trials in Nigeria.

Cater to the automotive ecosystem
Today, it’s all about providing intelligent insights, which has been a pull from the end-users themselves. The end-users want to increase their vehicle utilisation and get more revenue out of it. What’s more important is that the software architecture has to show agility for the vehicle from the very first day. Therefore, SaaS technology will not only improve the safety but also the efficiency and operation of every vehicle, and last but not least, help cater to the automotive ecosystem.

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Hindustan Zinc Limited, India's sole and the world's biggest integrated zinc producer, said today that its Board of Directors has authorised the first phase of investments to double production capacity.

This development is in line with the robust rise in the demand for steel both domestically and internationally. Over the next five years, the company intends to increase its capacity for producing metal and silver, increasing its overall production capacity to over 2,000 KTPA and 1500 tonnes, respectively. In addition to expanding related mines and mills throughout its operations, the Board has authorised the proposal to establish a new 250 KTPA integrated smelter at Debari in the Udaipur area of Rajasthan. The company’s current metal production capacity is 1.1 million tonnes. At a total cost of over INR 120 billion, the project is expected to be finished in 36 months.

This is an important development since it coincides with the ongoing global zinc market shortage. Silver output has increased more than 20 times, while zinc production has increased four times since the government sold up its share in 2002 and the Vedanta Group bought it. Holding the second-highest zinc reserves and resources in the world with more than 25 years of mine life, the firm is one of the lowest cost zinc producers in the world.

Arun Misra, CEO, Hindustan Zinc Limited, said, “We are excited to announce this 2x growth project towards doubling our capacity across zinc, lead and silver, which is strategically aligned with the country’s expanding economic landscape, increasing demand opportunities and keeping country self-reliant for Zinc. By closely matching the pace of national growth, we are confident that this will create significant value for our stakeholders and drive long-term success.”

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India’s automotive industry could face fresh supply chain disruptions by mid-July 2025 due to declining inventories of rare earth magnets, following tightened export restrictions and shipment delays from China, according to rating agency ICRA.

Jitin Makkar, Senior Vice President and Group Head – Corporate Ratings at ICRA, cautioned that the situation echoes the semiconductor shortage of 2021–22, which led to the loss of nearly 100,000 passenger vehicles. “Rare earth magnet inventories are projected to last only until mid-July 2025 for several passenger vehicle and two-wheeler applications,” he said.

Neodymium-iron-boron (NdFeB) magnets, critical for high-performance uses like EV traction motors and power steering systems, are heavily imported – around 85 percent of India’s USD 200 million imports in FY2025 came from China. These magnets make up nearly 30 percent of an electric two-wheeler motor’s cost, with motors priced between INR 8,000 and INR 15,000 depending on specifications.

To counter the supply challenge, Indian OEMs and auto component manufacturers are exploring several alternatives: importing fully assembled motors from China, sending rotors to China for magnet assembly, using substitute materials with similar properties, or switching to rare earth-free motors using electromagnets. However, each option faces significant logistical, regulatory, and engineering hurdles.

While the immediate impact could disrupt production planning, ICRA believes the crisis may also drive innovation and diversification in both materials and supply chains for the Indian auto sector.

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Hyundai Mobis, a part of Hyundai Group specialising in manufacturing of auto components, modules & systems, has developed a new rear safety control technology that can reduce rear-end collisions.

The company states its new active control technology uses sensors to detect approaching vehicles from behind and manoeuvre the vehicle out of danger, is expected to hit the market soon. It integrates sensors such as rear-side radars and front cameras with driving control technology.

The solution works when the driver engages the Smart Cruise Control (SCC) function on the highway. When the sensors detect any other vehicle at a proximity of 10 metres or less, it first emits an audio alarm or a visual warning on the cluster. When the situation keeps persisting after a certain amount of time, the vehicle automatically accelerates to maintain a safe distance. In addition, the rear side radars also detect the movement of the vehicle behind, while the front camera recognises the lane and vehicle ahead on the driving path to assist in safe acceleration.

Hyundai Mobis acknowledges that while some global OEMs have already integrated such technology, the functions are not yet advanced enough for the vehicle to control itself autonomously. On the other hand, its technology is able to independently adjust the distance between the front and rear vehicles and avoid dangerous situations.
The Korean company plans to further expand the scope of autonomous control for defensive driving against rear vehicles. Currently, the company is developing a lane-changing function to escape dangerous situations, in addition to an acceleration control function that allows the vehicle to speed up on its own.

Jung Soo-kyung, Executive Vice-President and Head of Automotive Electronics Business Units, Hyundai Mobis, said, “We will actively protect the safety of mobility users by providing solutions that can intelligently handle not only front-end safety, but also dangerous situations caused by rear vehicles while driving.”

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HARMAN, a leading automotive technology company and subsidiary of Samsung Electronics, has unveiled an advanced in-vehicle display that elevates the driving experience with consumer-tech-level visuals. This cutting-edge display, set to debut in the all-new Tata Harrier.ev, represents the first automotive integration of Samsung’s proprietary Neo QLED technology, exclusively licensed and optimised by HARMAN for vehicle applications.

The new 14.53-inch floating Neo QLED display delivers stunning home-theatre-quality visuals with vibrant colours, deep contrast and enhanced brightness, all powered by intelligent algorithms and a sleek, modern design. Engineered to perform flawlessly in all lighting conditions, the display incorporates HARMAN’s proprietary real-time visual control technology, which dynamically adjusts image output to optimize power efficiency. Among its key innovations are the industry’s first cadmium-free Quantum Dot display with intelligent Blue Mini-LED control, 1200-nit peak brightness, true black levels and an expansive 95 percent NTSC colour gamut. The ultra-slim design, featuring bezels under five mm, ensures a seamless and sophisticated aesthetic.

This breakthrough builds on HARMAN’s longstanding partnership with Tata Motors, which began with the integration of JBL audio systems in Tata vehicles across India. With the Harrier.ev, the collaboration now extends to premium branded displays, reinforcing both companies’ commitment to innovation and superior in-car experiences.

Shilpa Dely, Vice President – Displays, HARMAN, said, “We’ve brought together Samsung’s cutting-edge consumer display innovation and HARMAN’s deep automotive expertise to create something truly unique: a first-of-its-kind, in-vehicle visual experience that brings living room TV-level brilliance to the road. We have finally closed the gap between consumer and automotive display technology – and we’re proud to debut this global breakthrough with our trusted partners at Tata Motors.”

Anand Kulkarni, Chief Products Officer, Tata Passenger Electric Mobility Limited, said, “We’re committed to delivering world-class technology to Indian consumers. Together with HARMAN, we're bringing the best of consumer display innovation in India’s most capable SUV, the recently launched Harrier.ev, transforming it into a true third living space after home and office. This collaboration sets a new standard for in-cabin experiences – not just in India, but around the world.”

Sanjeev Kulkarni, Vice President – Sales, HARMAN, said, “Our partnership with Tata Motors spans more than a decade and is built on a like-minded approach to innovation, along with a joint promise to deliver the very best in-cabin experiences to our customers,”. “From JBL premium audio to advanced intelligent cockpit solutions, HARMAN is a defining part of the Tata driving experience. With the introduction of our new display product, we’re proud to take that collaboration even further.”

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