There are increasing software components to vehicles, with new intelligence being added and them getting more sophisticated. SaaS is a way to deliver the software, and we are seeing more software in the automotive industry. Venkat Nathan, Founder and CEO, Nesh LIVE, talks to us about the start-up’s transition to a vehicle connectivity solutions company, their USP and more.

While we see large players like Tesla choosing to build their vehicle connectivity solutions inhouse, SaaS could be the way to go for medium to small players in the automotive OEM space to enable these solutions. However, they may need to approach companies that offer full-stack SaaS solutions for vehicle connectivity to compete with the large players.

One such company is Nesh LIVE, which provides SaaS solutions for vehicle connectivity and was selected by Stanford University as one of the promising start-ups in India under the Seed Transformation Programme in 2017, and has close to about 100,000 vehicles in its system. Moreover, the start-up has been working with vehicle manufacturers for close to five years now.

“Our solutions are deployed at leading truck, bus and off-road vehicle manufacturers. Besides this, we are also working with electric vehicle (EV) manufacturers right now,” says Venkat Nathan, Founder and CEO, Nesh LIVE. “We are working towards helping these manufacturers extract, transfer and analyse battery and vehicle data in the cloud. This in turn is the bedrock for any mobility – that bedrock is quality data, and quality data comes with connectivity right at the production line and the latest sensors supporting the extractions. So when a vehicle is born, the sensors are put in right at the time of its birth as an OEM fitment rather than leaving it to the customer to buy it as an aftermarket fitment.”

The three-dimensional way
Nesh LIVE’s specialisation is that it works with manufacturers early on and tries to integrate its products into the manufacturing line. That way, the whole ecosystem benefits from quality data. In order to build intelligent insights on data, connectivity has to have all the dimensions, from vehicle data to user-behaviour to the environment. The start-up attacks the automotive OEMs’ problems in this three-dimensional way. Doing this provides insights not just for the manufacturers but for the entire network – everyone in the chain is allowed to see and access information that they are allowed to see and access.

The rating system
“Today, we collect close to 100 million data points a day. Nesh LIVE also provides rating systems for the vehicle as a feature, based on the data they get,” says Nathan and goes on, “This rating is useful for the fleet owner.”

The rating system is provided for the vehicle and drivers, and now Nesh LIVE will be extending very similar algorithms for battery rating of electric vehicles. There are a number of applications for battery rating; for one, it helps the user understand the health of the battery. And secondly, as these batteries come up for reuse in other sectors, the grading system will help decide their afterlife in the long run. In fact, the vehicle rating system helps people anonymously compare their own vehicles within their own fleet and other fleets as well.

“In summary, we identify what data is needed and work with the automotive manufacturers. We then extract that data and send it to the cloud. Once that data is sent to the cloud, we run a lot of analytics in the cloud and then provide insights to different stakeholders,” Nathan makes clear.

Nesh LIVE’s SaaS solution – from ICEs to EVs
Some aspects of the SaaS feature are common, while some are industry-specific. “For instance, bus manufacturers want to know when the bus shows the pick-up location in advance. While all applications need to be highly accurate, the accuracy requirements in the bus segment are much higher within SaaS,” Nathan tells us and goes on, “However, in case of construction equipment like earth movers, for instance, there is greater importance to monitoring its working hours rather than accuracy of its location since it is mostly restricted to select zones. Hence, there are small variations from segment to segment. Even EVs have some variations that we are addressing right now.”

Elaborating further on this, Nathan says, “The EV industry is very interested in having a lot of analytics on battery, especially the charging and discharging cycles and health of the battery. This in turn impacts the range of the vehicle, and the range of a vehicle is dynamic. The dynamic range prediction needs to take into account, along with the driver behaviour, such as braking and speed, the usage of the vehicle, the environment, the road surface etc.”

“The SaaS offerings include the mobile app for the driver. For example, the driver gets push notifications based on what we see in terms of his/her handling the vehicle, the way he/she drives, the battery being due for service etc. Besides, we also educate and engage the user for best practices of the EV vehicle,” he adds.

From mobile applications to vehicle connectivity solutions
In fact, Nesh LIVE was initially into building mobile applications for the fleet industry when the product was launched in 2015, before venturing into vehicle connectivity solutions. However, the transition wasn’t too difficult as the two fields are very related, Nathan claims. He asserts, “When we started back in 2015, we started with applications on the phone, predominantly focused on the driver dimension. We provided the driver with an app, like Ola or Uber do today, and basically tracked the phone. The industry had just begun to explore other forms of connectivity of tracking a vehicle back then. So what started in 2015 as GPS tracking and reporting has slowly morphed into a huge vehicle intelligence and analytics platform.”

GPS tracking was, in truth, seen as a low-end commodity product back in 2015. “So when we approached large automotive suppliers with our solution, they approached it cautiously,” Nathan tells us and continues, “However, we had to really convince them that while today it is only GPS, tomorrow it will be the black box of the vehicle – like the Wi-Fi of a house – enabling connectivity and becoming the point of access to the internet.”

Therefore, while the transition for the company from a technical perspective wasn’t much, convincing customers to adopt the technology and telling them that it would morph into providing intelligence for the vehicle and improving its efficiency and safety was difficult back then. “However, we saw the perspective change after 2019. Today, the end-user wants intelligent insights,” Nathan explains.

He further adds that Nesh LIVE has also created virtual sensors that direct the load of the vehicle. “We can tell if a vehicle is travelling with or without load by algorithms. This has further increased the utilisation of the vehicle,” he informs.

Reinventing and staying ahead
While the start-up has come a long way since its inception, it has to face competition like any other organisation and industry. Nathan cites that Nesh LIVE has competition at two levels – the IoT level and the transporter level.

“The IoT-level competition is quite generic and not focused on automotive; data is collected from any industrial equipment, is processed and analytics on it is provided. It is very broad-based,” he explains and goes on, “On the other hand, Nesh LIVE is very automotive-niche; we have people with experience in automotives and we have worked with automotive companies for nearly seven years. Therefore, we have built up a lot of domain knowledge that comes in handy to provide advanced analytics.”

“At the transporter level, one will find companies providing good GPS tracking solutions to transporters. These competitors are at the transporter level, meeting their respective needs,” Nathan further explains.

Coming to where Nesh LIVE stands out, Nathan highlights, “Our start-up does not provide just for the transporters. Our USP is that we provide a lot of features for the auto manufacturer, including the dealers and service network of the manufacturer. And all of this is automated as a production line fitment at the manufacturing line. So we try to stay ahead by being domain-focused and being a very holistic end-to-end player for the ecosystem – not just for the transporter.”

But staying ahead of the competition is not enough. Nesh LIVE has also been constantly working on enhancing its SaaS platform. The start-up invests 20-30 percent into new R&D initiatives of SaaS and is continuously improving. In fact, it has customers in Canada and has ongoing trials in Dubai and the US. Moreover, it has already run some trials in Nigeria.

Cater to the automotive ecosystem
Today, it’s all about providing intelligent insights, which has been a pull from the end-users themselves. The end-users want to increase their vehicle utilisation and get more revenue out of it. What’s more important is that the software architecture has to show agility for the vehicle from the very first day. Therefore, SaaS technology will not only improve the safety but also the efficiency and operation of every vehicle, and last but not least, help cater to the automotive ecosystem.

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Bosch Software and Digital Solutions (Bosch SDS) has entered into a collaboration with Dassault Systèmes in India, aimed at helping manufacturing enterprises accelerate digital transformation across product engineering, manufacturing operations and industrial value chains.

The partnership combines Dassault Systèmes’ capabilities in Virtual Twin Experiences, Product Lifecycle Management, Digital Manufacturing and Manufacturing Operations Management with Bosch SDS’ expertise in contextualised data products, manufacturing transformation, energy optimisation, IT/OT integration and machine-level intelligence. It also draws on both companies’ global industrial AI expertise. Early momentum has been demonstrated through an engagement with a leading Indian electric vehicle manufacturer, where Dassault Systèmes’ DELMIA Apriso MES platform and Bosch SDS’ manufacturing transformation capabilities are being deployed to enable intelligent, real-time connected operations, yielding improvements in production efficiency, quality and digital traceability.

Under the collaboration, the two organisations will jointly work across several identified areas. These include AI-enabled manufacturing transformation and Agentic AI orchestration through the Bosch Cognitive Factory platform; Digital Thread and traceability across engineering, manufacturing and lifecycle operations; contextualised data products and enterprise intelligence; energy management, sustainability transformation and an Energy Management Platform; smart factory, connected operations and IT/OT convergence with machine-level intelligence and Digital Product Passport and regulatory compliance readiness. Joint market engagement will extend into heavy engineering and process sectors, leveraging the complementary domain strength and technology depth of both organisations.

Bosch SDS will serve as a Consulting and System Integration partner to Dassault Systèmes across the identified transformation areas, spanning engineering, manufacturing and enterprise operations. Both organisations will jointly innovate and develop solutions to support customers in deploying end-to-end AI, Digital Thread and AI-enabled Digital Product Passports across product and manufacturing value chains.

Dattatreya Gaur, MD & CEO, Bosch Software and Digital Solutions, said, “Manufacturing enterprises today are looking beyond isolated digitisation initiatives towards connected, intelligent and autonomous operations. Our collaboration with Dassault Systèmes brings together two highly complementary strengths in Industrial AI: Bosch SDS’s deep expertise as a technology partner and practitioner across manufacturing, operational technology integration along with the Bosch Cognitive Factory platform, and Dassault Systèmes’ leadership in Virtual Twin Experience and Digital Thread capabilities. Together, we are uniquely positioned to help manufacturers accelerate AI-led transformation across the entire product and manufacturing value chain with greater speed, intelligence and scale.”

Ramesh Ramaswamy, Global Sales Head, Bosch Software and Digital Solutions, said, “The future of manufacturing will be defined by how seamlessly enterprises connect engineering, operations, data and AI across the value chain. Through this collaboration, Bosch SDS and Dassault Systèmes are bringing together complementary strengths to help manufacturers move from fragmented transformation efforts to truly connected, software-defined and intelligent operations. This creates a far stronger foundation for manufacturers to scale innovation, resilience and operational agility in the AI era.”

Deepak NG, Managing Director, India, Dassault Systèmes, said, "Our collaboration with Bosch SDS marks a major milestone for the manufacturing industry. By connecting our virtual twin technology with their industrial expertise, we are helping factories adopt AI much faster. This will create highly connected and sustainable operations. Together, we look forward to helping companies innovate and grow in the digital era.”

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Tata Motors and PETRONAS Lubricants India have inked a Memorandum of Understanding (MoU) to establish a collection and recycling program for used automotive lubricants.

The two companies will launch the pilot project simultaneously across Maharashtra and Tamil Nadu to evaluate a scalable model for lubricant waste management.

The initiative creates a traceable system for collecting, storing and processing used lubricants through registered recycling channels, with the goal of converting collected waste into re-refined base oil.

Tata Motors will utilise its authorised service centre network to facilitate collection, while PETRONAS Lubricants India will oversee the logistics and transfer of used oil to certified re-refiners. The collaboration aligns with India's Extended Producer Responsibility regulations governing hazardous waste disposal.

Binu Chandy, India Managing Director at PETRONAS Lubricants India, said, "Achieving true circularity in used oil begins when re-refined base oil is reintegrated into finished lubricants. Our collaboration with Tata Motors marks an important step toward building a scalable model for used oil circularity and reflects the strength of our channel network as we work to significantly reduce our carbon footprint across operations."

Vikram Agrawal, Head of Spares and Non-Vehicle Business, Tata Motors, said, "At Tata Motors, practices and partnerships promoting sustainability are integral to advancing circular economy principles and creating meaningful environmental impact across the automotive value chain. Through our collaboration with PETRONAS Lubricants India, we are taking a significant step towards establishing a structured framework for the collection, recovery, and recycling of used automotive lubricants. This pilot initiative aligns closely with our commitment to responsible resource stewardship and supports India's broader sustainability ambitions. By bringing together the complementary strengths and expertise of our two organisations, we aim to assess the viability of a scalable used-oil recycling model that can drive long-term value and contribute to industry-wide progress."

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Sensata Technologies has introduced OmniNode, a power distribution system designed to consolidate high-voltage components for commercial electric vehicles. The platform integrates switching, circuit protection, current sensing, diagnostics, communications and DC charging capabilities into a single unit.

The modular platform targets Class 5 and above battery electric trucks and buses, as well as off-road commercial machinery. By combining contactors, fuses and sensors into a single system, OmniNode claims it replaces setups reliant on multiple discrete components.

The standardised architecture is engineered to reduce integration complexity, shorten OEM development cycles and streamline validation across multiple vehicle platforms.

Brian Wilkie, Executive Vice-President and President of Aerospace, Defense and Commercial Equipment, Sensata Technologies, said, "Commercial vehicle manufacturers are under pressure to scale electrification programs while managing increasing system complexity. With the OmniNode, we are delivering an integrated, off-the-shelf approach that helps engineers simplify power distribution architecture, accelerate development timelines and bring greater consistency and efficiency to vehicle platform design."

The system allows automakers to standardise power distribution hardware across diverse commercial vehicle fleets while maintaining application-specific configurations. The approach aims to reduce engineering overhead and simplify component sourcing for high-voltage commercial vehicle architectures.

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Japanese automakers Nissan Motor Co and Honda Motor Co have entered into a joint development agreement to standardise electronic control units (ECUs) alongside the in-vehicle operating system, middleware and vehicle control software for next-generation software-defined vehicles (SDVs).

The electrical and electronic architecture incorporating the standardised components is scheduled for deployment in next-generation SDVs produced by both companies from fiscal year 2029 onward. The initiative forms part of a strategic partnership between the two automakers targeting carbon neutrality and traffic safety goals.

As per the agreement, Nissan and Honda will establish common technical specifications for multiple core ECUs within the vehicle architecture. The joint development program encompasses the in-vehicle operating system layer along with key elements of the middleware and vehicle control software.

The collaboration is designed to combine engineering resources to increase development speed and achieve investment efficiencies. The partners to reduce individual research and development costs while generating economies of scale across their vehicle lineups by standardising foundational software and hardware layers.

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