There are increasing software components to vehicles, with new intelligence being added and them getting more sophisticated. SaaS is a way to deliver the software, and we are seeing more software in the automotive industry. Venkat Nathan, Founder and CEO, Nesh LIVE, talks to us about the start-up’s transition to a vehicle connectivity solutions company, their USP and more.

While we see large players like Tesla choosing to build their vehicle connectivity solutions inhouse, SaaS could be the way to go for medium to small players in the automotive OEM space to enable these solutions. However, they may need to approach companies that offer full-stack SaaS solutions for vehicle connectivity to compete with the large players.

One such company is Nesh LIVE, which provides SaaS solutions for vehicle connectivity and was selected by Stanford University as one of the promising start-ups in India under the Seed Transformation Programme in 2017, and has close to about 100,000 vehicles in its system. Moreover, the start-up has been working with vehicle manufacturers for close to five years now.

“Our solutions are deployed at leading truck, bus and off-road vehicle manufacturers. Besides this, we are also working with electric vehicle (EV) manufacturers right now,” says Venkat Nathan, Founder and CEO, Nesh LIVE. “We are working towards helping these manufacturers extract, transfer and analyse battery and vehicle data in the cloud. This in turn is the bedrock for any mobility – that bedrock is quality data, and quality data comes with connectivity right at the production line and the latest sensors supporting the extractions. So when a vehicle is born, the sensors are put in right at the time of its birth as an OEM fitment rather than leaving it to the customer to buy it as an aftermarket fitment.”

The three-dimensional way
Nesh LIVE’s specialisation is that it works with manufacturers early on and tries to integrate its products into the manufacturing line. That way, the whole ecosystem benefits from quality data. In order to build intelligent insights on data, connectivity has to have all the dimensions, from vehicle data to user-behaviour to the environment. The start-up attacks the automotive OEMs’ problems in this three-dimensional way. Doing this provides insights not just for the manufacturers but for the entire network – everyone in the chain is allowed to see and access information that they are allowed to see and access.

The rating system
“Today, we collect close to 100 million data points a day. Nesh LIVE also provides rating systems for the vehicle as a feature, based on the data they get,” says Nathan and goes on, “This rating is useful for the fleet owner.”

The rating system is provided for the vehicle and drivers, and now Nesh LIVE will be extending very similar algorithms for battery rating of electric vehicles. There are a number of applications for battery rating; for one, it helps the user understand the health of the battery. And secondly, as these batteries come up for reuse in other sectors, the grading system will help decide their afterlife in the long run. In fact, the vehicle rating system helps people anonymously compare their own vehicles within their own fleet and other fleets as well.

“In summary, we identify what data is needed and work with the automotive manufacturers. We then extract that data and send it to the cloud. Once that data is sent to the cloud, we run a lot of analytics in the cloud and then provide insights to different stakeholders,” Nathan makes clear.

Nesh LIVE’s SaaS solution – from ICEs to EVs
Some aspects of the SaaS feature are common, while some are industry-specific. “For instance, bus manufacturers want to know when the bus shows the pick-up location in advance. While all applications need to be highly accurate, the accuracy requirements in the bus segment are much higher within SaaS,” Nathan tells us and goes on, “However, in case of construction equipment like earth movers, for instance, there is greater importance to monitoring its working hours rather than accuracy of its location since it is mostly restricted to select zones. Hence, there are small variations from segment to segment. Even EVs have some variations that we are addressing right now.”

Elaborating further on this, Nathan says, “The EV industry is very interested in having a lot of analytics on battery, especially the charging and discharging cycles and health of the battery. This in turn impacts the range of the vehicle, and the range of a vehicle is dynamic. The dynamic range prediction needs to take into account, along with the driver behaviour, such as braking and speed, the usage of the vehicle, the environment, the road surface etc.”

“The SaaS offerings include the mobile app for the driver. For example, the driver gets push notifications based on what we see in terms of his/her handling the vehicle, the way he/she drives, the battery being due for service etc. Besides, we also educate and engage the user for best practices of the EV vehicle,” he adds.

From mobile applications to vehicle connectivity solutions
In fact, Nesh LIVE was initially into building mobile applications for the fleet industry when the product was launched in 2015, before venturing into vehicle connectivity solutions. However, the transition wasn’t too difficult as the two fields are very related, Nathan claims. He asserts, “When we started back in 2015, we started with applications on the phone, predominantly focused on the driver dimension. We provided the driver with an app, like Ola or Uber do today, and basically tracked the phone. The industry had just begun to explore other forms of connectivity of tracking a vehicle back then. So what started in 2015 as GPS tracking and reporting has slowly morphed into a huge vehicle intelligence and analytics platform.”

GPS tracking was, in truth, seen as a low-end commodity product back in 2015. “So when we approached large automotive suppliers with our solution, they approached it cautiously,” Nathan tells us and continues, “However, we had to really convince them that while today it is only GPS, tomorrow it will be the black box of the vehicle – like the Wi-Fi of a house – enabling connectivity and becoming the point of access to the internet.”

Therefore, while the transition for the company from a technical perspective wasn’t much, convincing customers to adopt the technology and telling them that it would morph into providing intelligence for the vehicle and improving its efficiency and safety was difficult back then. “However, we saw the perspective change after 2019. Today, the end-user wants intelligent insights,” Nathan explains.

He further adds that Nesh LIVE has also created virtual sensors that direct the load of the vehicle. “We can tell if a vehicle is travelling with or without load by algorithms. This has further increased the utilisation of the vehicle,” he informs.

Reinventing and staying ahead
While the start-up has come a long way since its inception, it has to face competition like any other organisation and industry. Nathan cites that Nesh LIVE has competition at two levels – the IoT level and the transporter level.

“The IoT-level competition is quite generic and not focused on automotive; data is collected from any industrial equipment, is processed and analytics on it is provided. It is very broad-based,” he explains and goes on, “On the other hand, Nesh LIVE is very automotive-niche; we have people with experience in automotives and we have worked with automotive companies for nearly seven years. Therefore, we have built up a lot of domain knowledge that comes in handy to provide advanced analytics.”

“At the transporter level, one will find companies providing good GPS tracking solutions to transporters. These competitors are at the transporter level, meeting their respective needs,” Nathan further explains.

Coming to where Nesh LIVE stands out, Nathan highlights, “Our start-up does not provide just for the transporters. Our USP is that we provide a lot of features for the auto manufacturer, including the dealers and service network of the manufacturer. And all of this is automated as a production line fitment at the manufacturing line. So we try to stay ahead by being domain-focused and being a very holistic end-to-end player for the ecosystem – not just for the transporter.”

But staying ahead of the competition is not enough. Nesh LIVE has also been constantly working on enhancing its SaaS platform. The start-up invests 20-30 percent into new R&D initiatives of SaaS and is continuously improving. In fact, it has customers in Canada and has ongoing trials in Dubai and the US. Moreover, it has already run some trials in Nigeria.

Cater to the automotive ecosystem
Today, it’s all about providing intelligent insights, which has been a pull from the end-users themselves. The end-users want to increase their vehicle utilisation and get more revenue out of it. What’s more important is that the software architecture has to show agility for the vehicle from the very first day. Therefore, SaaS technology will not only improve the safety but also the efficiency and operation of every vehicle, and last but not least, help cater to the automotive ecosystem.

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Researchers at Chalmers University of Technology, in collaboration with industry partners, have published a study in Nature Communications demonstrating that reconfigurable battery pack architectures can extend electric vehicle battery operational life by more than 20 percent under specific conditions.

In conventional electric vehicle battery packs, cells are wired in a fixed series configuration, meaning the weakest cell dictates the overall capacity, performance and lifespan of the entire pack. The architecture evaluated by the Chalmers engineering team uses integrated electronic switches and a centralised battery management system to monitor individual cells or cell groups. When a cell experiences accelerated degradation or reduced capacity, the system bypasses the degraded unit while electric current continues to flow through the remaining functional cells.

Albert Skegro, a PhD student at the Department of Electrical Engineering at Chalmers University of Technology, said, "They must all move at the pace of the slowest person and stop when that person stops, regardless of how much energy the others have left. With the architecture we have modelled, the battery can instead bypass the cell that is causing problems and continue using the remaining cells."

Changfu Zou, Professor at the Department of Electrical Engineering at Chalmers, said, "Reconfiguration is not an on-or-off choice. It is a spectrum. Where a manufacturer chooses to position itself on that spectrum determines how much of the potential benefit can be realised."

In a representative modelling scenario featuring an 80 kWh battery pack driven 12,000 kilometres annually over an 18.8-year vehicle lifespan, the reconfigurable system deferred battery replacement by approximately 14 months. The researchers noted that the technology yields the highest performance gains in high-voltage vehicles, including 400-volt and 800-volt electric passenger cars and commercial trucks, where higher cell counts in series increase the statistical probability of individual cell variance.

A techno-economic analysis included in the study determined that implementing cell-level switching hardware increases initial pack production costs by approximately nine per cent based on prototype-scale volumes of 1,000 units. The researchers identified an economic break-even threshold at a 12 percent cost increase, noting that volume manufacturing would lower component costs and increase financial viability for fleet operators and private owners. While prototype applications such as Volvo Cars' SmartCell concept and experimental road vehicles exist, mass-production vehicles using reconfigurable battery packs are yet to enter the commercial market.

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Jakson Green Vehicles has selected Dassault Systèmes’ cloud-based 3DEXPERIENCE platform to manage the design and development of its electric vehicles.

The implementation establishes a collaborative engineering framework to maintain digital continuity across the product development lifecycle. By connecting internal teams and external suppliers, the platform automates workflows, standardises component libraries and manages engineering change requests during early-stage product design. Virtual twin capabilities allow the vehicle manufacturer to conduct virtual validation testing to resolve structural and systems design issues prior to physical manufacturing.

Deepak Thakur, CEO, Jakson Green Vehicles, said, "Using Dassault Systèmes’ 3DEXPERIENCE Platform enables us to apply a collaborative approach and re-engineer our product lifecycle from the ground up. Through this transition from legacy environments to a unified digital thread, it enables strong R&D to achieve twin objectives; accelerated time-to-market and mitigated development costs. This partnership is helping us to transform the early-stage innovation and product design processes."

Deepak NG, Managing Director – India, Dassault Systèmes, said, "As India continues its dynamic growth trajectory, virtual twin technology serves as a powerful catalyst for sustainable innovation, empowering industries to rethink how they design, produce and operate."

The software adoption forms part of Jakson Green Vehicles' plan to build urban zero-emission mobility vehicles and infrastructure across India.

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UK-headquartered energy technology company Gelion has entered into a material transfer agreement with a top 15 global automotive original equipment manufacturer to assess its NES cathode platform for future electric vehicle battery applications.

Under the terms of the agreement, Gelion will supply its sulfur-based cathode active material, coated cathodes and liquid electrolyte to the automotive partner. The manufacturer will evaluate the platform in both liquid and solid electrolyte cell configurations, testing compatibility across lithium metal and graphitic anode pathways targeting luxury and mass-market vehicle applications. The technology is designed to serve as a drop-in cathode material capable of integration into existing battery manufacturing lines without re-tooling.

Matt Wood, Chief Executive Officer, Gelion, said, "Our priority markets are commercial & defence drones, EVs and devices. We are honoured to be working with these major global automotive OEMs, and today’s announcement marks further progress towards the adoption of our technology and the generation of commercial revenues via funded programmes and eventually license and royalty revenue in the global EV market, alongside some of the industry’s leading companies."

"The growing engagement from global EV manufacturers reinforces the potential and attractiveness of our NES™ technology. This momentum is also mirrored in our agreements and partnerships across drones and devices, while our work with Tier 1 materials suppliers is advancing the scale-up of our unique, patented battery materials," Wood added.

The agreement expands Gelion’s ongoing industry testing programs with automotive manufacturers, extending the assessment of its sulfur-based cathode platform across liquid and solid battery systems.

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Honda R&D, a subsidiary of Honda Motor Co., has developed underlying technology for a magnetic coupling wireless power transfer road system in partnership with Taisei Corporation and Taisei Rotec Corporation.

The system enables wireless in-motion charging for electric vehicles, including passenger cars and heavy commercial fleets. The partners plan to initiate demonstration testing on public roads starting in FY2027.

The technology integrates high-power-density receiver and transmitter units from Honda with a high-response direct current power supply system from Taisei and road-embedding construction techniques from Taisei Rotec. By supplying power to electric vehicles while in motion, dynamic wireless power transfer reduces the need for stationary charging infrastructure. The initial commercial focus targets logistics and transport operations, where continuous operation offers economic benefits.

The ground assembly embedded in the roadway combines the inverter and coil into a single unit designed to connect via direct current distribution. This design reduces component counts, simplifies wiring and supports installation into existing road surfaces through standard milling methods. The road pavement structures are engineered to withstand continuous traffic loads from vehicles weighing up to 20 tonnes (20,000kg).

Testing conducted at Taisei Group’s T-FIELD facility in Satte verified system stability and structural durability. Starting in late 2026, the companies will build a test roadway at T-FIELD Tamura to evaluate long-term durability under one million wheel-load cycles, measure power transfer efficiency at outputs up to 150 kW and analyse electromagnetic shielding.

The partnership will also join the Tateyama Expressway demonstration project managed by East Nippon Expressway Company starting in 2027.

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