There are increasing software components to vehicles, with new intelligence being added and them getting more sophisticated. SaaS is a way to deliver the software, and we are seeing more software in the automotive industry. Venkat Nathan, Founder and CEO, Nesh LIVE, talks to us about the start-up’s transition to a vehicle connectivity solutions company, their USP and more.

While we see large players like Tesla choosing to build their vehicle connectivity solutions inhouse, SaaS could be the way to go for medium to small players in the automotive OEM space to enable these solutions. However, they may need to approach companies that offer full-stack SaaS solutions for vehicle connectivity to compete with the large players.

One such company is Nesh LIVE, which provides SaaS solutions for vehicle connectivity and was selected by Stanford University as one of the promising start-ups in India under the Seed Transformation Programme in 2017, and has close to about 100,000 vehicles in its system. Moreover, the start-up has been working with vehicle manufacturers for close to five years now.

“Our solutions are deployed at leading truck, bus and off-road vehicle manufacturers. Besides this, we are also working with electric vehicle (EV) manufacturers right now,” says Venkat Nathan, Founder and CEO, Nesh LIVE. “We are working towards helping these manufacturers extract, transfer and analyse battery and vehicle data in the cloud. This in turn is the bedrock for any mobility – that bedrock is quality data, and quality data comes with connectivity right at the production line and the latest sensors supporting the extractions. So when a vehicle is born, the sensors are put in right at the time of its birth as an OEM fitment rather than leaving it to the customer to buy it as an aftermarket fitment.”

The three-dimensional way
Nesh LIVE’s specialisation is that it works with manufacturers early on and tries to integrate its products into the manufacturing line. That way, the whole ecosystem benefits from quality data. In order to build intelligent insights on data, connectivity has to have all the dimensions, from vehicle data to user-behaviour to the environment. The start-up attacks the automotive OEMs’ problems in this three-dimensional way. Doing this provides insights not just for the manufacturers but for the entire network – everyone in the chain is allowed to see and access information that they are allowed to see and access.

The rating system
“Today, we collect close to 100 million data points a day. Nesh LIVE also provides rating systems for the vehicle as a feature, based on the data they get,” says Nathan and goes on, “This rating is useful for the fleet owner.”

The rating system is provided for the vehicle and drivers, and now Nesh LIVE will be extending very similar algorithms for battery rating of electric vehicles. There are a number of applications for battery rating; for one, it helps the user understand the health of the battery. And secondly, as these batteries come up for reuse in other sectors, the grading system will help decide their afterlife in the long run. In fact, the vehicle rating system helps people anonymously compare their own vehicles within their own fleet and other fleets as well.

“In summary, we identify what data is needed and work with the automotive manufacturers. We then extract that data and send it to the cloud. Once that data is sent to the cloud, we run a lot of analytics in the cloud and then provide insights to different stakeholders,” Nathan makes clear.

Nesh LIVE’s SaaS solution – from ICEs to EVs
Some aspects of the SaaS feature are common, while some are industry-specific. “For instance, bus manufacturers want to know when the bus shows the pick-up location in advance. While all applications need to be highly accurate, the accuracy requirements in the bus segment are much higher within SaaS,” Nathan tells us and goes on, “However, in case of construction equipment like earth movers, for instance, there is greater importance to monitoring its working hours rather than accuracy of its location since it is mostly restricted to select zones. Hence, there are small variations from segment to segment. Even EVs have some variations that we are addressing right now.”

Elaborating further on this, Nathan says, “The EV industry is very interested in having a lot of analytics on battery, especially the charging and discharging cycles and health of the battery. This in turn impacts the range of the vehicle, and the range of a vehicle is dynamic. The dynamic range prediction needs to take into account, along with the driver behaviour, such as braking and speed, the usage of the vehicle, the environment, the road surface etc.”

“The SaaS offerings include the mobile app for the driver. For example, the driver gets push notifications based on what we see in terms of his/her handling the vehicle, the way he/she drives, the battery being due for service etc. Besides, we also educate and engage the user for best practices of the EV vehicle,” he adds.

From mobile applications to vehicle connectivity solutions
In fact, Nesh LIVE was initially into building mobile applications for the fleet industry when the product was launched in 2015, before venturing into vehicle connectivity solutions. However, the transition wasn’t too difficult as the two fields are very related, Nathan claims. He asserts, “When we started back in 2015, we started with applications on the phone, predominantly focused on the driver dimension. We provided the driver with an app, like Ola or Uber do today, and basically tracked the phone. The industry had just begun to explore other forms of connectivity of tracking a vehicle back then. So what started in 2015 as GPS tracking and reporting has slowly morphed into a huge vehicle intelligence and analytics platform.”

GPS tracking was, in truth, seen as a low-end commodity product back in 2015. “So when we approached large automotive suppliers with our solution, they approached it cautiously,” Nathan tells us and continues, “However, we had to really convince them that while today it is only GPS, tomorrow it will be the black box of the vehicle – like the Wi-Fi of a house – enabling connectivity and becoming the point of access to the internet.”

Therefore, while the transition for the company from a technical perspective wasn’t much, convincing customers to adopt the technology and telling them that it would morph into providing intelligence for the vehicle and improving its efficiency and safety was difficult back then. “However, we saw the perspective change after 2019. Today, the end-user wants intelligent insights,” Nathan explains.

He further adds that Nesh LIVE has also created virtual sensors that direct the load of the vehicle. “We can tell if a vehicle is travelling with or without load by algorithms. This has further increased the utilisation of the vehicle,” he informs.

Reinventing and staying ahead
While the start-up has come a long way since its inception, it has to face competition like any other organisation and industry. Nathan cites that Nesh LIVE has competition at two levels – the IoT level and the transporter level.

“The IoT-level competition is quite generic and not focused on automotive; data is collected from any industrial equipment, is processed and analytics on it is provided. It is very broad-based,” he explains and goes on, “On the other hand, Nesh LIVE is very automotive-niche; we have people with experience in automotives and we have worked with automotive companies for nearly seven years. Therefore, we have built up a lot of domain knowledge that comes in handy to provide advanced analytics.”

“At the transporter level, one will find companies providing good GPS tracking solutions to transporters. These competitors are at the transporter level, meeting their respective needs,” Nathan further explains.

Coming to where Nesh LIVE stands out, Nathan highlights, “Our start-up does not provide just for the transporters. Our USP is that we provide a lot of features for the auto manufacturer, including the dealers and service network of the manufacturer. And all of this is automated as a production line fitment at the manufacturing line. So we try to stay ahead by being domain-focused and being a very holistic end-to-end player for the ecosystem – not just for the transporter.”

But staying ahead of the competition is not enough. Nesh LIVE has also been constantly working on enhancing its SaaS platform. The start-up invests 20-30 percent into new R&D initiatives of SaaS and is continuously improving. In fact, it has customers in Canada and has ongoing trials in Dubai and the US. Moreover, it has already run some trials in Nigeria.

Cater to the automotive ecosystem
Today, it’s all about providing intelligent insights, which has been a pull from the end-users themselves. The end-users want to increase their vehicle utilisation and get more revenue out of it. What’s more important is that the software architecture has to show agility for the vehicle from the very first day. Therefore, SaaS technology will not only improve the safety but also the efficiency and operation of every vehicle, and last but not least, help cater to the automotive ecosystem.

Comments (0)

ADD COMMENT

Link Copied!

Cars24 has signed a Memorandum of Understanding (MoU) with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, to support India's startup ecosystem through initiatives focused on artificial intelligence, mobility, and road safety.

As per the agreement, Cars24 will establish structured programmes for early-stage founders, granting access to its infrastructure, mentor network, funding sources, market connections and technical resources. In turn, the DPIIT will facilitate national outreach and ecosystem integration via the Startup India platform, supporting knowledge exchange, co-branding and policy engagement.

The partnership encompasses five specific areas of operation: mentorship for early-stage founders via the Cars24 Founders' Fellowship, training through Mobility and Autotech Skilling Programmes, technical support and AI integration via Cars24 Labs, investor connections through Fuel by Cars24 and the organisation of an annual Innovation Challenge and Road Safety Hackathon alongside the DPIIT.

Vikram Chopra, Builder, Cars24, said, “Cars24 is proof that Indian founders can start with a difficult, everyday problem and build something on a national scale. We want to pass that possibility on. Through this partnership with DPIIT, we are backing the next generation of builders with more than advice. We want to give them access, capital, talent and a real platform to test ideas that can make India move smarter and safer.”

A senior DPIIT official commented, “Industry participation is central to strengthening India’s startup ecosystem. Collaborations of this kind, where an established market leader opens up its scale, mentorship and resources to early-stage founders, are exactly the bridge between ambition and execution that young startups need. We welcome Cars24’s commitment to mentoring, skilling and supporting product startups across the country.”

The non-binding MoU establishes a framework for ongoing collaboration between both entities to foster technology adoption and entrepreneurship within the Indian mobility sector.

Comments (0)

ADD COMMENT

Link Copied!

NXP Semiconductors has announced that the BMW Group will deploy its Trimension NCJ29D6 Ultra-Wideband (UWB) family across its vehicle fleet, beginning with selected 2026 production programmes.

The hardware component integrates fine-ranging capabilities with short-range radar functionality on a single chip. This allows vehicle manufacturers to utilise a single system for multiple applications, including hands-free vehicle entry and occupant presence detection.

The integration supports BMW’s Digital Key Plus feature, which enables vehicle owners to substitute key fobs with smartphones or smartwatches. The system manages locking and unlocking functions as the user approaches or moves away from the vehicle. Additionally, the technology includes in-cabin radar monitoring designed to identify motion patterns consistent with occupants or animals left inside a parked vehicle, sending notification alerts to users to align with European and Chinese NCAP assessment protocols.

Markus Staeblein, Senior Vice-President and General Manager, Secure Car Access at NXP Semiconductors, said, “NXP’s proven Trimension UWB platform maximises value for OEMs, using a single system to deliver multiple new and differentiating features for drivers. Digital key and presence detection are just the beginning. OEMs will be able to deliver additional UWB-based features, such as kick sensing, intrusion alert or automatic charging, as they establish the secure hardware platform in their vehicles.”

Comments (0)

ADD COMMENT

Link Copied!

Envalior India, an engineering materials company formed through the merger of DSM Engineering Materials and LANXESS High Performance Materials, will inaugurate the Envalior Centre of Excellence in Electric Vehicle Technology on 5 August 2026 as part of its corporate social responsibility (CSR) program.

The CoE located at Marathwada Mitra Mandal's Polytechnic in Pimpri-Chinchwad, Pune, will be implemented by the BroadArks Foundation to provide vocational training in electric vehicle systems.

It plans to train 250 individuals annually through two courses: a Level 4 Certificate in EV Service, Safety & Maintenance and a Level 5 Advanced Certificate in EV Diagnostics & Systems.

The curricula align with the National Skills Qualifications Framework and carry certification support from the Confederation of Indian Industry. The programs target students from Industrial Training Institutes and polytechnics studying mechanical, electrical, electronics, mechatronics and computer science disciplines.

Training instruction covers classroom coursework and laboratory modules focused on vehicle architecture, battery management systems, charging infrastructure, thermal management, power electronics, diagnostics and workshop safety protocols. Practical assessments and industry projects form part of the curriculum structure.

Nileshkumar Kukalyekar, Business Director – South Asia, Middle East & Africa, Envalior, said, "The launch of the Envalior Centre of Excellence reflects our commitment to supporting India's transition towards electric mobility by investing in the people who will power it. Through this Centre, we aim to provide students with industry-aligned, hands-on training that prepares them for the evolving demands of the EV sector while contributing to a stronger and future-ready workforce."

In addition to student instruction, the facility is designed to support laboratory infrastructure and instructor development programs for technical education in the region.

Comments (0)

ADD COMMENT

Link Copied!

South Korean auto major Hyundai Motor Group has appointed Junghyun Kwon as Executive Vice-President and Head of the Autonomous Driving Development Center.

Kwon will oversee software engineering, deep learning integration, perception systems and commercialisation pathways for the group's autonomous mobility programs, reporting directly to Minwoo Park, President and Head of the Advanced Vehicle Platform (AVP) Division.

He joins the group following technical management roles in software development and artificial intelligence across international technology firms. Kwon previously managed autonomous driving software development and deployment at NVIDIA before directing intelligent robotics development at Samsung Electronics. His technical background covers machine learning models, computer vision systems and vehicle perception frameworks.

The executive appointment forms part of a broader recruitment sequence targeting software-defined vehicle architectures and autonomous driving systems.

Earlier in July, Hyundai Motor Group appointed Dongwuk Kim as Senior Vice-President and Head of the SDV Platform Development Center, following his work on wireless communication systems for mobile devices, robotics and vehicles at Apple and Tesla. The group also added Jeremy Ma as Senior Vice-President and Head of AVP Silicon Valley, drawing on his experience in robotics and autonomous systems at Apple, Toyota Research Institute and NVIDIA.

Comments (0)

ADD COMMENT

Link Copied!