The automotive industry is undergoing one of its biggest disruptions ever, what’s with consumer demand, government policies and the latest technology making their way into the vehicles of tomorrow.

To bring forth discussion and ignite conversation around the topic of Vehicle Dynamics & ADAS (Advanced Driver Assistance Systems), SAEIndia Northern Section recently held a two-day seminar ‘Motion In Control-IV 2025’ on 6 February 2025. It featured presentations, live demonstrations and a panel discussion, at Global Automotive Research Centre (GARC), Chennai.

The event was supported by ICAT, Maruti Suzuki India, ATS, GARC, AB Dynamics, Tenneco, JK Tyre, 4active, Applus IDIADA, ZF, Stahle, CEAT, Applied Intuition, Rane, Gabriel, Continental, MRF, OXTS and Kiriu Corporation. Motoring Trends was the official media partner for the event.

It brought together industry experts from automakers, component manufacturers, testing equipment manufacturers and even educational institutions to discuss, debate and plan the way forward.

It is no secret that various factors such as consumer awareness, innovative technologies and regulatory push are enabling automakers to incorporate various sensors and AI-enabled tech such as ADAS to become a common sight.

What’s more, while these technologies are quite popular in developed markets, they cannot be simply copied-pasted in India; the adoption is not quite so simple.

The two-day open platform brought forth industry experts to share their views on how conventional vehicle dynamics solutions are paving the way for sensor-based technologies. This not only makes the vehicles safer but also opens the doors for new ways to look at vehicle design, validation and even certification for India-specific challenges.

Day 1

The first day of the event saw Vivek Trivedi, Executive Vice-President – Engineering, Maruti Suzuki India share his views on the topic of ‘Insight of Future Technologies in India related to Vehicle Dynamics & ADAS’.

Dr. Subramaniam K, R&D Head at Ashok Leyland gave a presentation on ‘Vehicle Dynamics in EV: Advantages and Challenges’.

Renji Issac, Senior Vice-President Research & Development, CEAT presented his views on ‘Tyre development in a virtual world’.

Dr. V. Vikraman, Senior Vice-President, Research & Development, Mahindra & Mahindra, gave insights on how the automaker was using the latest technology and tools for development of its high-performance SUVs.

Dr. Ramadhas Arumugam Sakuthalai, Director, GARC, spoke about how Indian testing agencies were prepared to support the automotive industry for their testing needs when it came to Vehicle Dynamics and ADAS solutions.

Amardeep Singh, Vice-Chair, SAEINS and Convenor MIC-IV, and VP – Engineering, Maruti Suzuki India set the context for plenary sessions.

This was followed by Dr. Peter Pfeffer, CEO, Mdynamics presenting his thoughts on ‘Advance Driving Characteristics Development Through Performance – HIL (Hardware in Loop) and Driving Simulator.

The audience also got to understand on what was happening in the field of validation and release of L2/L3 ADAS at scale by Aniruddha Reddy, Head of Sales EMEA & India, Applied Intuition.

In a joint presentation, Piyush Ghongade, Head- Vehicle Dynamics, CEAT and Jagdish Chauhan, Team Lead – NVH, 4W, CEAT spoke about the ‘Role of Vehicle Dynamics in Advanced NVH Tyre Tuning: Challenges and Solutions.’

Dr. Roshi John, Founder & CEO, RoshAI introduced the company’s approach towards self-driving vehicles.

Dr. Rajesh Kannan Megalingam, Associate Professor, Department of Electronics & Communication Engineering, School of Engineering, Amritapuri, gave a presentation on ‘Exploring Autonomous Vehicle Scenarios in Indian Roads: Smart Centre Case Studies’.

The last session of the day saw Vipul Dave, Senior Business Development Manager – UK, Greater Europe & India AB Dynamics give his perspective on Future Trends in ADAS Testing.

Balaji Lenin, General Manager, Rane Brake Linking and Michninari Ishikawa, Manager, Nisshinbo Brake, spoke about the Brake friction material for advanced vehicle technologies.

Jojo Chacko, Technical Product Expert, Vector, spoke about ‘Addressing Challenges in Vehicle Dynamics for ADAS’.

Raunak Santosh, DGM Head – Chassis & Active Safety, IDIADA gave a presentation on ‘Vehicle Dynamics – In the age of new Technological Revolution.’

Day 2

The second day of the event saw Ms. K Rajrajeswari, Senior Engineer, GARC and S Perumal, Manager, GARC gave a presentation on Vehicle Dynamics & ADAS Testing Solutions at GARC.

Sunil Patil, Director Engineering, ZF India spoke about the ‘Scalable ADAS Systems for Emerging Markets’.

Prof C Lashmikanathan of Amrita School of Engineering, brought in the academic perspective on how educational institutions were accelerating vehicle dynamics development using modern test environment and tools.

Cederic Asselineau, Business Development Manager, Stahle, spoke about the evolution in Robotics and Software for human driving style imitation.

Steve Boyle, MD, Moshon Data, shared his view on ADAS & lack of knowledge surrounding it with everyday users.

Prakash Abhayanker, Head India Operations – 4active Systems brought in his perspective on what the Future of ADAS Testing meant for the company.

Rejin Sathianesan, Senior Technical Expert, Bosch gave a presentation on Securing ADAS: ‘Protecting the future of ADAS system’.

In the last session for the event, a panel discussion took place on the topic of ‘Navigating the Future: Bridging ADAS and Vehicle Dynamics for Smarter Driving’. The panellists included – Bob Rupani, Veteran Auto Journalist; Balasubramanian N, VP – Product Engineering, Renault Nissan Technology & Business Centre in India; Nagarajan, Vice-President, SAE India; Ramanathan, Vice-Chair, SAEINS & MD, ATS and Hari Krishnan M, Co-Convenor MIC-IV & Senior GM, Engineering, Maruti Suzuki India. A range of topics were discussed ranging from how automakers and suppliers had to make the latest technology work in India but also making it more robust and affordable. The panel was moderated by Nilesh Wadhwa, Assistant Editor, Motoring Trends.

The event also saw partner organisations give demonstrations on technologies such as – Automated Emergency Braking (AEB), self-parking technology, automatic braking and cruise control among others.

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Cars24 has announced a strategic partnership with OpenAI to deploy artificial intelligence (AI) models and agents across its business operations. The collaboration focuses on embedding AI into vehicle discovery, sales, financing and post-purchase engagement across all markets where the company operates.

Unlike traditional pilot programmes, the initiative involves the integration of OpenAI’s technology into production environments to manage high-volume workflows. The partnership aims to transition the platform from manual automation to systems that assist in decision-making and data retrieval.

Cars24 has already deployed OpenAI’s Enterprise APIs across several internal and customer-facing functions. According to company data, the integration has resulted in a 50 percent increase in support resolution through assisted troubleshooting and an 80 percent reduction in turnaround time for service workflows.

Current deployment statistics include:

• Customer Outreach: AI agents now manage 20 percent of outbound conversations.
• Internal Adoption: 85 percent daily active usage of ChatGPT Enterprise among the central workforce.
• Functionality: Teams utilise the tools for data analysis, code development, and the summarisation of operational cases.
• Accessibility: The Cars24 application is now available on the ChatGPT Store for conversational vehicle discovery.

The partnership is designed to reduce dependencies on manual processes in automotive transactions. By embedding models into core workflows, the company intends to shorten decision cycles for buyers and sellers. Future phases of the rollout will include expanding these AI experiences to additional languages and product lines.

Vikram Chopra, CEO and Founder, Cars24, said, “Automotive commerce is operationally heavy by nature with multiple checkpoints, fragmented information and high-consideration decisions. Over time, we’ve realised that incremental improvements aren’t enough; the system itself needs to become more intelligent. Our collaboration with OpenAI is a step in that direction. By embedding AI into core workflows rather than layering it on top, we can reduce manual dependencies, improve consistency and shorten decision cycles. We don’t see this as a short-term advantage, but as foundational infrastructure that will compound in efficiency and trust over the years.”

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Tata Technologies has announced a partnership with WITTENSTEIN High Integrity Systems (WHIS) to accelerate the development of Software-Defined Vehicles (SDVs). The collaboration involves integrating WHIS’s SAFE RTOS into Tata Technologies’ automotive software stack.

The integration is designed to assist original equipment manufacturers (OEMs) and Tier 1 suppliers in meeting functional safety standards, such as ISO 26262. The partnership focuses on the transition towards connected, autonomous, and electrified mobility by providing safety-certified architectures for complex vehicle ecosystems.

SAFE RTOS provides real-time performance and reliability, serving as a component within the Tata Technologies SDV platform. This allows for the development of software architectures that support the increasing centrality of software in vehicle design.

The partnership combines Tata Technologies' experience in automotive software with WHIS's embedded software solutions to address requirements for scalable and certified systems.

Andrew Longhurst, Managing Director, WITTENSTEIN High Integrity Systems, said, “Software is at the heart of the automotive industry’s evolution. Our partnership with Tata Technologies ensures that OEMs and Tier 1 suppliers can leverage SAFE RTOS to achieve the highest levels of safety and performance in their software-defined vehicle architectures.”

Nachiket Paranjpe, President – Automotive Sales, Tata Technologies, added, “By combining Tata Technologies’ expertise in automotive software development with WHIS’s proven safety solutions, we are empowering our customers to accelerate SDV adoption and deliver cutting-edge mobility experiences.”

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CATL and the BMW Group have signed a Memorandum of Understanding (MoU) to expand cooperation on battery supply chain data exchange and decarbonisation. The agreement was finalised in Beijing during a visit by a German delegation including Chancellor Friedrich Merz.

The partnership focuses on pilot projects for cross-border data transfer under the Battery Passport framework. The companies will collaborate on carbon accounting methodologies and tools to calculate the carbon footprints of power batteries.

The initiative utilises Catena-X, a standardised automotive data ecosystem, to align technical standards and policy frameworks. By testing Battery Passport applications, CATL and BMW aim to meet China-EU regulatory requirements and establish global data standards for the battery industry.

The cooperation is intended to improve digital management and ensure compliance with EU market access regulations regarding green product competitiveness.

The strategic relationship between CATL and BMW began in 2012. Previous collaborations have covered battery production, research and development and supply chain sustainability. This MoU shifts the partnership from product-level cooperation to institutional coordination for electric mobility.

CATL stated its intention to continue cooperation with international partners to use technology for the global energy transition and the sustainability of the automotive sector.

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The BMW Group is accelerating the digital transformation of its manufacturing operations by embedding artificial intelligence deeply into physical processes. A central focus of this strategy is Physical AI, a concept that unites digital intelligence with machinery and robotics. This integration allows systems like humanoid robots to function effectively within live production environments. For the first time, this approach is being introduced in Europe through a pilot project at the company’s Leipzig plant, where humanoid robots will be tested in the assembly of high-voltage batteries and component manufacturing. This initiative builds on a previous deployment at the Spartanburg plant in United States, where valuable experience was gained and is now being used to refine and scale the technology.

Artificial intelligence is already embedded throughout the BMW production system, underpinning functions such as digital twins, AI-supported quality assurance and autonomous transport in intralogistics. A unified data architecture serves as the foundation for this intelligence, enabling real-time access to consistent and standardised information across all manufacturing locations. This infrastructure supports the deployment of digital AI agents capable of autonomous decision-making in complex environments. When these agents are paired with robotic systems, they give rise to Physical AI, which represents a significant evolution in production technology.

The company views humanoid robotics as a strategic addition to its automation portfolio. These robots are particularly suited to tasks that are repetitive, physically strenuous or present safety risks. By deploying them in such roles, the company aims to reduce physical strain on employees and enhance workplace conditions. To drive this forward, a Center of Competence for Physical AI in Production has been established to consolidate expertise and facilitate knowledge sharing across the organisation.

A structured process governs the evaluation of potential technology partners. Candidates are assessed against criteria related to maturity and industrial applicability, followed by laboratory testing using real production scenarios. Successful tests lead to limited deployments under actual factory conditions before advancing to full pilot phases. This methodology ensures that only thoroughly vetted solutions are integrated into series production.

The Leipzig pilot is being conducted in collaboration with Hexagon, a longstanding partner specialising in sensor technology and software. Following theoretical and laboratory evaluations, an initial deployment of Hexagon’s humanoid robot, AEON, took place at the plant in December 2025. A second test phase is scheduled for April 2026, with the full pilot set to begin in the summer of that year. The robot’s human-like design allows for the attachment of various tools and grippers, making it adaptable for multiple tasks in battery assembly and parts manufacturing.

Earlier work at the Spartanburg plant provided critical insights into the practical application of humanoid robotics. In partnership with Figure AI, the robot Figure 02 was deployed in body shop operations, where it handled the precise placement of sheet metal parts for welding. Over 10 months, the robot supported the production of more than 30,000 vehicles, operating in 10-hour shifts and handling over 90,000 components. The pilot demonstrated that humanoid robots could perform high-precision tasks reliably and safely in a live production setting. It also highlighted the importance of early collaboration with teams responsible for IT infrastructure, safety and logistics. Seamless integration into the existing automation ecosystem was achieved through standardised interfaces, and employee reception was notably positive, aided by transparent communication from the outset.

The success of these initial deployments has paved the way for further collaboration. BMW and Figure are currently exploring additional applications for the next-generation Figure 03 robot, continuing to build on the foundation established in both United States and Europe.

Milan Nedeljković, Member of the Board of Management of BMW AG, Production, said, “Digitalisation improves the competitiveness of our production – here in Europe and worldwide. The symbiosis of engineering expertise and artificial intelligence opens up entirely new possibilities in production,”.

Michael Nikolaides, Senior Vice President Production Network, Supply Chain Management at BMW Group, said, “Our aim is to be a technology leader and to integrate new technologies into production at an early stage. Pilot projects help us to test and further develop the use of Physical AI – that is, AI‑enabled robots capable of learning – under real-world industrial conditions. The successful first deployment of humanoid robots at our BMW Group plant in Spartanburg in the USA proves that a humanoid robot can function not only under controlled laboratory conditions but also in an existing automotive manufacturing environment.”

Michael Ströbel, Head of Process Management and Digitalisation, Order to Delivery at BMW Group, said, “We are delighted to deploy a humanoid robot for the first time in a pilot project at a plant in Germany. Following evaluation by our Center of Competence for Physical AI in Production, tests were carried out in the laboratory and at Plant Leipzig at the end of last year. This year, our focus is on step‑by‑step integration into our production system to explore a wide range of applications. The emphasis is on researching multifunctional use of the robot in various production areas such as battery manufacturing for energy modules and component production for exterior parts. With Hexagon, we have found a proven long‑standing partner with a highly innovative approach to humanoid robotics for this project.”

Felix Haeckel, Team Lead CoC Physical AI for Production, said, “At our new Center of Competence for Physical AI in Production, we are pooling our expertise to make knowledge on AI and robotics widely usable within the company. In recent years, we have built up an international team of experts that, in addition to in‑house research and programming, is dedicated to the gradual integration of AI into the existing production system. At the same time, our team in Munich is driving its own robotics research to set up, support and further develop pilot projects in the field of Physical AI at our plants.”

Arnaud Robert, President of Hexagon Robotics, said, “We are very pleased to be working with the BMW Group to advance the use of humanoid robots in real‑world environments.”

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