After three years, the Automotive Testing Expo will return to India in April 2023. The show will avail the platform to host the most up-to-date technologies in ADAS and autonomous vehicle testing, NVH measurement tools, test rigs, simulation packages, durability testing technologies, crash testing, dynamometers, emission measurement systems and dynamic assessment tools, as well as countless service providers such as proving grounds and test facilities. The German edition, which will take place between 13 and 15 June 2023 in Stuttgart, will be hosted on a bigger scale with expected exhibitors of more than 450.

In light of the evolving dynamics of the automotive testing industry, organisers of the upcoming Automotive Testing Expos in Germany and India are placing big bets on the events.

The Indian edition of the Automotive Testing Expo will take place between 18 and 20 April 2023 in Chennai, while the German edition will happen between 13 and 15 June 2023 in Stuttgart. Apart from these two editions, the show will be hosted in Korea, China and US.

Tony Robinson, Founder and CEO of UKIP Media & Events, said, “After three years, we are once again hosting the Automotive Testing Expo in India. It is a long gap. We received a terrific response when we announced a few weeks ago that we would return to Chennai in April 2023. Many very excited companies want to exhibit their new and existing technologies. We will find people in India who haven’t had a chance to see the new things available in the automotive testing industry. They will be very keen to come out and look at everything that’s on show in April next year. So we are excited.”

Automotive Research Association of India (ARAI), Automotive Test Systems, DEWESoft India Pvt Ltd, Keysight Technologies India Pvt Limited, MTS Systems Corp and National Instruments are others who have confirmed their participation. In 2020, the Indian edition of the Automotive Testing Expo hosted 125 exhibitors and the same number is expected for the upcoming edition.

The Germany show did not take place in 2020 and 2021 thanks to the Covid pandemic. However, the show came back in 2022, which Robinson terms as a ‘fantastic show’. “Visitors came to the show for three days to see the latest technology in action and to learn about their uses and advantages. I would expect it’ll be even more fantastic in 2023. We expect to see more people come in because this year there has been a transition between the pandemic and people coming out and feeling comfortable,” added Robinson.

The Stuttgart Automotive Testing Expo, which takes place concurrently with a show on ADAS and autonomous vehicle technology, is expected to include between 450 and 500 exhibitors. “As a result, all major players are back in operation and prepared to display. There will also be numerous new businesses and start-ups along with the established major automakers,” said Robinson. The last edition in Stuttgart witnessed over 300 exhibitors.

Leading companies such as Anthony Best Dynamics; Applus+ Laboratories; DEKRA; DEWESoft GmbH; Diversified Technical Systems, Inc.; dSPACE GmbH; Keysight Technologies; Link Engineering Company; MTS Systems Corporation; National Instruments Germany GmbH; Robert Bosch; Rohde & Schwarz GmbH & Co KG; Siemens AG; ZF Friedrichshafen AG; SGS; TUV SUD Product Service GmbH; Michigan Scientific; Photron and others will exhibit at the Stuttgart show.

Despite the challenges brought on by the Covid pandemic, the organisers are closely monitoring the shifting trends in the automobile and automotive testing industries, which aids in their show planning. “Our job is to make sure we keep an eye on the developments and track down the new businesses that are entering the market. And we always act in that way. We take care to stay in touch with the important figures in the field of automotive testing engineering. We are dealing with a highly specialised community, so it’s essential that we are tracking and communicating and discussing with the automotive testing teams that cover many different facets of engineering. Our responsibility is to establish connections with all of the new businesses that are entering the sector. When marketing an event, we are in touch with the right people. It’s not frightening; it’s just what we do,” explained Robinson.

The shifting focus of the global auto industry from ICE vehicles to electric, autonomous and shared vehicles presents a wide range of opportunities and challenges, and this transition reflects on automotive testing as well. “The automotive testing market is exciting and in transition. We have been in the automotive testing world for nearly three decades, and any industry will have a transition. There’s no evidence that the big players are dropping by the wayside. Companies that are very ICE testing-oriented are not likely to come out exhibiting. This is not a great period for them. But then again, the rise of the battery car and battery testing (and range testing) and a lot of other things that we’ve been talking about, like AI and simulation, are things that are bringing new companies in,” added Robinson.

Robinson asserts that the complexity of automobile testing technologies and systems is drastically increasing, pushing the industry for automotive testing very hard. The newest products, services and technology are displayed at the automotive testing expos to help test, development and validation projects move more quickly. Robinson further explained, “The word I tend to use is fidelity. Automotive testing is a relatively young industry; if you go back even to the 1960s and 1970s, a lot of automotive testing was done in real life – physical testing of cars, natural crash testing of cars with human drivers. As the computer and IT industry developed and blossomed, a fascinating automotive test and development engineering industry grew. Higher and higher levels of fidelity are required in automotive testing for infinite and finite environments. We’re in an environment where everything is pushing automotive. Obviously, the electric and hybrid vehicles and batteries themselves need a lot of testing. The range needs a lot of testing. Autonomous vehicles push the boundaries to a completely new level. The growing penetration of software, sensors and AI is giving rise to a whole new range of companies that can enter the industry.”

“In a number of our shows, we have low-cost, smaller booths to enable starts-up and innovation companies, new companies to come to the event without having to spend a lot of money,” added Robinson.

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India’s automotive industry could face fresh supply chain disruptions by mid-July 2025 due to declining inventories of rare earth magnets, following tightened export restrictions and shipment delays from China, according to rating agency ICRA.

Jitin Makkar, Senior Vice President and Group Head – Corporate Ratings at ICRA, cautioned that the situation echoes the semiconductor shortage of 2021–22, which led to the loss of nearly 100,000 passenger vehicles. “Rare earth magnet inventories are projected to last only until mid-July 2025 for several passenger vehicle and two-wheeler applications,” he said.

Neodymium-iron-boron (NdFeB) magnets, critical for high-performance uses like EV traction motors and power steering systems, are heavily imported – around 85 percent of India’s USD 200 million imports in FY2025 came from China. These magnets make up nearly 30 percent of an electric two-wheeler motor’s cost, with motors priced between INR 8,000 and INR 15,000 depending on specifications.

To counter the supply challenge, Indian OEMs and auto component manufacturers are exploring several alternatives: importing fully assembled motors from China, sending rotors to China for magnet assembly, using substitute materials with similar properties, or switching to rare earth-free motors using electromagnets. However, each option faces significant logistical, regulatory, and engineering hurdles.

While the immediate impact could disrupt production planning, ICRA believes the crisis may also drive innovation and diversification in both materials and supply chains for the Indian auto sector.

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Hyundai Mobis, a part of Hyundai Group specialising in manufacturing of auto components, modules & systems, has developed a new rear safety control technology that can reduce rear-end collisions.

The company states its new active control technology uses sensors to detect approaching vehicles from behind and manoeuvre the vehicle out of danger, is expected to hit the market soon. It integrates sensors such as rear-side radars and front cameras with driving control technology.

The solution works when the driver engages the Smart Cruise Control (SCC) function on the highway. When the sensors detect any other vehicle at a proximity of 10 metres or less, it first emits an audio alarm or a visual warning on the cluster. When the situation keeps persisting after a certain amount of time, the vehicle automatically accelerates to maintain a safe distance. In addition, the rear side radars also detect the movement of the vehicle behind, while the front camera recognises the lane and vehicle ahead on the driving path to assist in safe acceleration.

Hyundai Mobis acknowledges that while some global OEMs have already integrated such technology, the functions are not yet advanced enough for the vehicle to control itself autonomously. On the other hand, its technology is able to independently adjust the distance between the front and rear vehicles and avoid dangerous situations.
The Korean company plans to further expand the scope of autonomous control for defensive driving against rear vehicles. Currently, the company is developing a lane-changing function to escape dangerous situations, in addition to an acceleration control function that allows the vehicle to speed up on its own.

Jung Soo-kyung, Executive Vice-President and Head of Automotive Electronics Business Units, Hyundai Mobis, said, “We will actively protect the safety of mobility users by providing solutions that can intelligently handle not only front-end safety, but also dangerous situations caused by rear vehicles while driving.”

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HARMAN, a leading automotive technology company and subsidiary of Samsung Electronics, has unveiled an advanced in-vehicle display that elevates the driving experience with consumer-tech-level visuals. This cutting-edge display, set to debut in the all-new Tata Harrier.ev, represents the first automotive integration of Samsung’s proprietary Neo QLED technology, exclusively licensed and optimised by HARMAN for vehicle applications.

The new 14.53-inch floating Neo QLED display delivers stunning home-theatre-quality visuals with vibrant colours, deep contrast and enhanced brightness, all powered by intelligent algorithms and a sleek, modern design. Engineered to perform flawlessly in all lighting conditions, the display incorporates HARMAN’s proprietary real-time visual control technology, which dynamically adjusts image output to optimize power efficiency. Among its key innovations are the industry’s first cadmium-free Quantum Dot display with intelligent Blue Mini-LED control, 1200-nit peak brightness, true black levels and an expansive 95 percent NTSC colour gamut. The ultra-slim design, featuring bezels under five mm, ensures a seamless and sophisticated aesthetic.

This breakthrough builds on HARMAN’s longstanding partnership with Tata Motors, which began with the integration of JBL audio systems in Tata vehicles across India. With the Harrier.ev, the collaboration now extends to premium branded displays, reinforcing both companies’ commitment to innovation and superior in-car experiences.

Shilpa Dely, Vice President – Displays, HARMAN, said, “We’ve brought together Samsung’s cutting-edge consumer display innovation and HARMAN’s deep automotive expertise to create something truly unique: a first-of-its-kind, in-vehicle visual experience that brings living room TV-level brilliance to the road. We have finally closed the gap between consumer and automotive display technology – and we’re proud to debut this global breakthrough with our trusted partners at Tata Motors.”

Anand Kulkarni, Chief Products Officer, Tata Passenger Electric Mobility Limited, said, “We’re committed to delivering world-class technology to Indian consumers. Together with HARMAN, we're bringing the best of consumer display innovation in India’s most capable SUV, the recently launched Harrier.ev, transforming it into a true third living space after home and office. This collaboration sets a new standard for in-cabin experiences – not just in India, but around the world.”

Sanjeev Kulkarni, Vice President – Sales, HARMAN, said, “Our partnership with Tata Motors spans more than a decade and is built on a like-minded approach to innovation, along with a joint promise to deliver the very best in-cabin experiences to our customers,”. “From JBL premium audio to advanced intelligent cockpit solutions, HARMAN is a defining part of the Tata driving experience. With the introduction of our new display product, we’re proud to take that collaboration even further.”

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Chinese-owned Swedish automotive major Volvo Cars has unveiled a new multi-adaptive safety belt, which it claims is a world-first technology aimed to further enhance safety for everyone in real-world traffic situations. The multi-adaptive safety belt is set to debut in Volvo EX60 in 2026, the company’s fully electric offering. It uses real-time data from the cars advanced sensors to adapt to traffic variations and the user wearing the seatbelt.

Based on the data input from interior and exterior sensors the seatbelt provides customised protection, adapting the setting based on the situation and individual’s profiles, such as their height, weight, body shape and seating position. For example, a larger occupant in a serious crash will receive a higher belt load setting to help reduce the risk of head injury. While a smaller occupant in a milder crash will receive a lower belt load setting to reduce the risk of rib fractures. Using over-the-air software updates, it gets better over time.

Asa Haglund, Head of Volvo Cars Safety Centre, said, “The world's first multi-adaptive safety belt is another milestone for automotive safety and a great example of how we leverage real-time data with the ambition to help save millions of more lives. This marks a major upgrade to the modern three-point safety belt, a Volvo invention introduced in 1959, estimated to have saved over a million lives.”

The Swedish carmaker stated that modern safety belts use load limiters to control how much force the safety belt applies on the human body during a crash. This new safety belt expands the load-limiting profiles from three to 11 and increases the possible number of settings, enabling it to optimise performance for each situation and individual. Unlike traditional systems, the new multi-adaptive safety belt can utilise data from different sensors, including exterior, interior and crash sensors. In less than a blink of an eye, the car’s system analyses the unique characteristics of a crash – such as direction, speed and passenger posture – and shares that information with the safety belt. Based on this data, the system selects the most appropriate setting.

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