After three years, the Automotive Testing Expo will return to India in April 2023. The show will avail the platform to host the most up-to-date technologies in ADAS and autonomous vehicle testing, NVH measurement tools, test rigs, simulation packages, durability testing technologies, crash testing, dynamometers, emission measurement systems and dynamic assessment tools, as well as countless service providers such as proving grounds and test facilities. The German edition, which will take place between 13 and 15 June 2023 in Stuttgart, will be hosted on a bigger scale with expected exhibitors of more than 450.

In light of the evolving dynamics of the automotive testing industry, organisers of the upcoming Automotive Testing Expos in Germany and India are placing big bets on the events.

The Indian edition of the Automotive Testing Expo will take place between 18 and 20 April 2023 in Chennai, while the German edition will happen between 13 and 15 June 2023 in Stuttgart. Apart from these two editions, the show will be hosted in Korea, China and US.

Tony Robinson, Founder and CEO of UKIP Media & Events, said, “After three years, we are once again hosting the Automotive Testing Expo in India. It is a long gap. We received a terrific response when we announced a few weeks ago that we would return to Chennai in April 2023. Many very excited companies want to exhibit their new and existing technologies. We will find people in India who haven’t had a chance to see the new things available in the automotive testing industry. They will be very keen to come out and look at everything that’s on show in April next year. So we are excited.”

Automotive Research Association of India (ARAI), Automotive Test Systems, DEWESoft India Pvt Ltd, Keysight Technologies India Pvt Limited, MTS Systems Corp and National Instruments are others who have confirmed their participation. In 2020, the Indian edition of the Automotive Testing Expo hosted 125 exhibitors and the same number is expected for the upcoming edition.

The Germany show did not take place in 2020 and 2021 thanks to the Covid pandemic. However, the show came back in 2022, which Robinson terms as a ‘fantastic show’. “Visitors came to the show for three days to see the latest technology in action and to learn about their uses and advantages. I would expect it’ll be even more fantastic in 2023. We expect to see more people come in because this year there has been a transition between the pandemic and people coming out and feeling comfortable,” added Robinson.

The Stuttgart Automotive Testing Expo, which takes place concurrently with a show on ADAS and autonomous vehicle technology, is expected to include between 450 and 500 exhibitors. “As a result, all major players are back in operation and prepared to display. There will also be numerous new businesses and start-ups along with the established major automakers,” said Robinson. The last edition in Stuttgart witnessed over 300 exhibitors.

Leading companies such as Anthony Best Dynamics; Applus+ Laboratories; DEKRA; DEWESoft GmbH; Diversified Technical Systems, Inc.; dSPACE GmbH; Keysight Technologies; Link Engineering Company; MTS Systems Corporation; National Instruments Germany GmbH; Robert Bosch; Rohde & Schwarz GmbH & Co KG; Siemens AG; ZF Friedrichshafen AG; SGS; TUV SUD Product Service GmbH; Michigan Scientific; Photron and others will exhibit at the Stuttgart show.

Despite the challenges brought on by the Covid pandemic, the organisers are closely monitoring the shifting trends in the automobile and automotive testing industries, which aids in their show planning. “Our job is to make sure we keep an eye on the developments and track down the new businesses that are entering the market. And we always act in that way. We take care to stay in touch with the important figures in the field of automotive testing engineering. We are dealing with a highly specialised community, so it’s essential that we are tracking and communicating and discussing with the automotive testing teams that cover many different facets of engineering. Our responsibility is to establish connections with all of the new businesses that are entering the sector. When marketing an event, we are in touch with the right people. It’s not frightening; it’s just what we do,” explained Robinson.

The shifting focus of the global auto industry from ICE vehicles to electric, autonomous and shared vehicles presents a wide range of opportunities and challenges, and this transition reflects on automotive testing as well. “The automotive testing market is exciting and in transition. We have been in the automotive testing world for nearly three decades, and any industry will have a transition. There’s no evidence that the big players are dropping by the wayside. Companies that are very ICE testing-oriented are not likely to come out exhibiting. This is not a great period for them. But then again, the rise of the battery car and battery testing (and range testing) and a lot of other things that we’ve been talking about, like AI and simulation, are things that are bringing new companies in,” added Robinson.

Robinson asserts that the complexity of automobile testing technologies and systems is drastically increasing, pushing the industry for automotive testing very hard. The newest products, services and technology are displayed at the automotive testing expos to help test, development and validation projects move more quickly. Robinson further explained, “The word I tend to use is fidelity. Automotive testing is a relatively young industry; if you go back even to the 1960s and 1970s, a lot of automotive testing was done in real life – physical testing of cars, natural crash testing of cars with human drivers. As the computer and IT industry developed and blossomed, a fascinating automotive test and development engineering industry grew. Higher and higher levels of fidelity are required in automotive testing for infinite and finite environments. We’re in an environment where everything is pushing automotive. Obviously, the electric and hybrid vehicles and batteries themselves need a lot of testing. The range needs a lot of testing. Autonomous vehicles push the boundaries to a completely new level. The growing penetration of software, sensors and AI is giving rise to a whole new range of companies that can enter the industry.”

“In a number of our shows, we have low-cost, smaller booths to enable starts-up and innovation companies, new companies to come to the event without having to spend a lot of money,” added Robinson.

Japanese mobility company Suzuki Motor Corporation and Tata Elxsi, a leading design and technology services company have inaugurated the ‘Suzuki-Tata Elxsi Offshore Development Center’ in Pune, India.

The facility will focus on driving innovations in advanced engineering for Suzuki Motor Corporation’s future offerings. Tata Elxsi says it will support Suzuki in its green mobility vision by aligning with the OEM’s global focus on sustainable innovation in lightweight design, safety, styling and engineering, eco-friendly materials, and advanced simulations to improve time-to-market.

Furthermore, the partners will also focus on developing next-generation powertrains (across electric, hybrid and alternate fuels) and software-defined vehicles (SDV).

Katsuhiro Kato, Chief Technology Officer, Suzuki Motor Corporation, said, “As the industry progresses in Connected, Autonomous, Shared, and Electric technologies, Suzuki must accelerate electronic and virtual development to meet evolving demands. Tata Elxsi’s expertise in advanced computing, simulation, and design digital makes them an ideal partner in bringing forward-thinking solutions to market. This strategic and long-term partnership incorporates Suzuki’s endeavor of minimising energy and enables India’s talent to actively contribute to our development efforts globally.” 

Manoj Raghavan, MD & CEO, Tata Elxsi, said, “The inauguration of Suzuki-Tata Elxsi Offshore Development Center marks a significant milestone in our partnership with Suzuki and our shared vision for the future of mobility. Tata Elxsi’s design-led, digital-first approach is uniquely positioned to support Suzuki’s energy minimisation and sustainability goals, advancing the future of automotive engineering with precision and responsibility. We are delighted to support Suzuki in this journey towards transformative automotive engineering.”

MathWorks, a leading developer of mathematical computing software, and NXP Semiconductors, a leading provider of automotive processing technology have joined forces to introduce Model-Based Design Toolbox (MBDT) for Battery Management Systems (BMS).

With this, engineers will be able to not only develop models but also validate BMS applications on MATLAB and Simulink. They will also be bale to automate C code generation from MATLAB for NXP Battery Cell controllers, and also support NXP’s software solution, the BMS SDK components. 

For the unversed, BMS is one of the crucial technology for electric vehicles that ensures optimal performance, durability and safety for the battery packs. The BMS design process the partners state increasingly relies on modelling and simulation to fine-tune algorithms tailored to EVs' specific battery cell types and battery pack configuration. 

The Model-Based Design provides efficient design of the BMS algorithms, which allows it to be tested in simulation for different scenarios, such as driving habits, environmental conditions, and fault occurrences. 

Lars Reger, CTO, NXP Semiconductors, said, "We’re excited to collaborate with MathWorks to support automotive engineers in developing the next generation of BMS solutions. Simplifying direct testing with MBDT on NXP processors offers a broad range of benefits, including faster design iterations that allow engineers to identify and fix issues upfront in the design process and reduce time to market.” 

The MDBT acts as a bridge between theoretical design and practical application.

Jim Tung, MathWorks Fellow, said, "By enabling engineers to go directly from creating BMS algorithms in Simulink to running them on an NXP processor, we're simplifying and accelerating the development process. The growth of the EV market demands more efficient, reliable, and safer battery systems, and tools like MBDT that streamline and enhance the engineering process will be critical. Reducing development times, facilitating easier testing, and accelerating market entry will be differentiators in this competitive market.”

Mushin Innovation Labs, a Software-as-a-Service (SaaS) start-up providing digital solution for the automotive manufacturing industry, has raised USD 250,000 in Seed Series Round led by Inflection Point Ventures. The startup through its Mushin Aqua platform supports Tier 1 and Tier 2 manufacturers to optimise their compliance and improve quality management. This it claims helps to reduce upto 85 percent cost reduction.

The new funds it intends to deploy towards improving sales and marketing operations, accelerate its R&D efforts, and further innovate its product suite. It also aims to expand its market presence, enhance product offerings, and develop new solutions to meet the ever-evolving needs of the automotive manufacturing sector.

Interestingly, Mushin Innovation Labs claims it already secured partnership with 15 leading automotive brands and has onboarded 70 factories within two years. It has successfully passed the Maruti Vendor System Audit (VSA) and obtained Letters of Intent (LOIs) from 15 factories. It currently has 14 active deployments and a pipeline of 52 factories. The start-up claims it has received interest from global OEMs such as Volkswagen, Skoda, Volvo, JCB, and Aston Martin. The start-up was founded by Rachit Srivastava (CEO) and Amman Batra (COO).

The company estimates that the total addressable market (TAM) for Mushin Aqua, is estimated at INR 7,000 billion annually. The serviceable available market (SAM), specifically targeting Tier 1 and Tier 2 manufacturers in India, is valued at INR 450 billion. Based on the company's current capabilities and market focus, the serviceable obtainable market (SOM) stands at INR 45 billion annually.

Vikram Ramasubramaniam, Partner and CIO, Inflection Point Ventures, said, “The automotive manufacturing industry has stringent compliance standards to follow while minimising costs and maintaining top-notch quality. Many Tier 1 and Tier 2 manufacturers struggle to meet these demands efficiently due to fragmented processes and outdated systems. Mushin Innovation Labs addresses this challenge and streamlines compliance and enhances quality management in an accessible price range, making lives easier for tier 1 and 2 manufacturers. IPV believes Mushin is well-positioned for sustainable growth, making it a right investment choice.”

Schaeffler India, a leading motion technology company, in partnership with Buddy4Study Foundation, has announced the winners of its 2024 edition of the Schaeffler India Social Innovator Fellowship Program.

The initiative under Schaeffler India’s CSR initiative HOPE (Healthcare, Occupational skill development, Preservation of Heritage & Environment and Empowerment of Society) in its third edition recognises and rewards social entrepreneurs for their unique sustainable solutions that has positive impact to the society.

The programme is open to applicants between the ages of 18 – 35 across different institutions including IITs, IIMs, NITs, non-profit organisations, and early-stage startups, to pitch their ideas and prototype solution across six key categories. These include environmental sustainability, renewable energy, carbon neutrality, circular economy, natural resource management, and application of technology in the social sector.

The participants undergo rigorous screening, of which 10 projects are shortlisted and receive a grant of INR 150,000 each. The winners were awarded 24-week hybrid mentorship at IIMA Ventures formerly (IIMA-CIIE), a startup incubator founded by the Indian Institute of Management, Ahmedabad. They also get an opportunity to connect with Schaeffler India's network of industry partners, and fellow innovators in the program.

The initiative which started in July 2024, has received over 276 registrations from over 25 states, including the Northeast, West Bengal, Jammu & Kashmir, and more, with 78 shortlisted applicants for assessment.

Harsha Kadam, MD and CEO, Schaeffler India, said, “At Schaeffler India, we are dedicated to advancing motion to foster a sustainable, efficient, and resilient world. The remarkable response to this year’s Social Innovator Fellowship Program highlights the potential of India’s youth to be agents of transformative change. Sustainability and innovation are inherently linked, and through this initiative, we are committed to nurturing young innovators who will help shape the future of India, where both people and the planet can thrive.”

The award ceremony saw attended by Munish Bhatia, Co-Founder, India Accelerator & CEO, Bharat Ventures, and Praveen Bhadada, CXO Advisor and Mentor, along with the Leadership Team of Schaeffler India.