After three years, the Automotive Testing Expo will return to India in April 2023. The show will avail the platform to host the most up-to-date technologies in ADAS and autonomous vehicle testing, NVH measurement tools, test rigs, simulation packages, durability testing technologies, crash testing, dynamometers, emission measurement systems and dynamic assessment tools, as well as countless service providers such as proving grounds and test facilities. The German edition, which will take place between 13 and 15 June 2023 in Stuttgart, will be hosted on a bigger scale with expected exhibitors of more than 450.

In light of the evolving dynamics of the automotive testing industry, organisers of the upcoming Automotive Testing Expos in Germany and India are placing big bets on the events.

The Indian edition of the Automotive Testing Expo will take place between 18 and 20 April 2023 in Chennai, while the German edition will happen between 13 and 15 June 2023 in Stuttgart. Apart from these two editions, the show will be hosted in Korea, China and US.

Tony Robinson, Founder and CEO of UKIP Media & Events, said, “After three years, we are once again hosting the Automotive Testing Expo in India. It is a long gap. We received a terrific response when we announced a few weeks ago that we would return to Chennai in April 2023. Many very excited companies want to exhibit their new and existing technologies. We will find people in India who haven’t had a chance to see the new things available in the automotive testing industry. They will be very keen to come out and look at everything that’s on show in April next year. So we are excited.”

Automotive Research Association of India (ARAI), Automotive Test Systems, DEWESoft India Pvt Ltd, Keysight Technologies India Pvt Limited, MTS Systems Corp and National Instruments are others who have confirmed their participation. In 2020, the Indian edition of the Automotive Testing Expo hosted 125 exhibitors and the same number is expected for the upcoming edition.

The Germany show did not take place in 2020 and 2021 thanks to the Covid pandemic. However, the show came back in 2022, which Robinson terms as a ‘fantastic show’. “Visitors came to the show for three days to see the latest technology in action and to learn about their uses and advantages. I would expect it’ll be even more fantastic in 2023. We expect to see more people come in because this year there has been a transition between the pandemic and people coming out and feeling comfortable,” added Robinson.

The Stuttgart Automotive Testing Expo, which takes place concurrently with a show on ADAS and autonomous vehicle technology, is expected to include between 450 and 500 exhibitors. “As a result, all major players are back in operation and prepared to display. There will also be numerous new businesses and start-ups along with the established major automakers,” said Robinson. The last edition in Stuttgart witnessed over 300 exhibitors.

Leading companies such as Anthony Best Dynamics; Applus+ Laboratories; DEKRA; DEWESoft GmbH; Diversified Technical Systems, Inc.; dSPACE GmbH; Keysight Technologies; Link Engineering Company; MTS Systems Corporation; National Instruments Germany GmbH; Robert Bosch; Rohde & Schwarz GmbH & Co KG; Siemens AG; ZF Friedrichshafen AG; SGS; TUV SUD Product Service GmbH; Michigan Scientific; Photron and others will exhibit at the Stuttgart show.

Despite the challenges brought on by the Covid pandemic, the organisers are closely monitoring the shifting trends in the automobile and automotive testing industries, which aids in their show planning. “Our job is to make sure we keep an eye on the developments and track down the new businesses that are entering the market. And we always act in that way. We take care to stay in touch with the important figures in the field of automotive testing engineering. We are dealing with a highly specialised community, so it’s essential that we are tracking and communicating and discussing with the automotive testing teams that cover many different facets of engineering. Our responsibility is to establish connections with all of the new businesses that are entering the sector. When marketing an event, we are in touch with the right people. It’s not frightening; it’s just what we do,” explained Robinson.

The shifting focus of the global auto industry from ICE vehicles to electric, autonomous and shared vehicles presents a wide range of opportunities and challenges, and this transition reflects on automotive testing as well. “The automotive testing market is exciting and in transition. We have been in the automotive testing world for nearly three decades, and any industry will have a transition. There’s no evidence that the big players are dropping by the wayside. Companies that are very ICE testing-oriented are not likely to come out exhibiting. This is not a great period for them. But then again, the rise of the battery car and battery testing (and range testing) and a lot of other things that we’ve been talking about, like AI and simulation, are things that are bringing new companies in,” added Robinson.

Robinson asserts that the complexity of automobile testing technologies and systems is drastically increasing, pushing the industry for automotive testing very hard. The newest products, services and technology are displayed at the automotive testing expos to help test, development and validation projects move more quickly. Robinson further explained, “The word I tend to use is fidelity. Automotive testing is a relatively young industry; if you go back even to the 1960s and 1970s, a lot of automotive testing was done in real life – physical testing of cars, natural crash testing of cars with human drivers. As the computer and IT industry developed and blossomed, a fascinating automotive test and development engineering industry grew. Higher and higher levels of fidelity are required in automotive testing for infinite and finite environments. We’re in an environment where everything is pushing automotive. Obviously, the electric and hybrid vehicles and batteries themselves need a lot of testing. The range needs a lot of testing. Autonomous vehicles push the boundaries to a completely new level. The growing penetration of software, sensors and AI is giving rise to a whole new range of companies that can enter the industry.”

“In a number of our shows, we have low-cost, smaller booths to enable starts-up and innovation companies, new companies to come to the event without having to spend a lot of money,” added Robinson.

German technology company ZF has upgraded its ProAI high-performance computer to support optical multi-gigabit Ethernet for automotive applications, complying with the IEEE 802.3cz standard.

The system uses automotive-grade optical fibres, enabling data transmission speeds of 2.5 to 50 Gbit/s over distances up to 40 metres. The series production could begin as early as 2025.

Oliver Briemle, Head of Cross-Domain Computing at ZF, said, “Ultra-fast optical transmission is critical for software-defined vehicles. This technology supports high-bandwidth applications like autonomous driving and infotainment.”

The company claims that the key advantages of optical multi-gigabit ethernet include – 

• Higher Speeds – Supports 25G/50G data rates, essential for ADAS and IVI systems.
• Extended Range – Reliable transmission up to 40 metres in vehicles.
• Weight Reduction – Fiber optics are lighter than copper, improving efficiency.
• EMI Immunity – Immune to electromagnetic interference, ensuring stable performance.
• Energy Efficiency – Lower power consumption than copper-based systems.
• Scalability – Future upgrades won’t require cabling changes.
• Cost-Effective – Uses mass-produced OM3 fibres and VCSEL laser diodes.
• Low Latency – Simplified signal processing reduces delays.

While older automotive systems like MOST relied on polymer fibres, IEEE 802.3cz-2023 adopts glass fibres for higher bandwidth and lower signal loss.

ZF shared that its solution is validated for cars, trucks and buses, ensuring robustness across vehicle types. With automakers shifting toward software-defined architectures, ZF’s optical Ethernet technology aims to meet growing data demands while cutting weight and energy use.

Innovation and sustainability in design took centerstage at the 19th Styling & Design Conclave 2025 organised by the Society of Indian Automobile Manufacturers (SIAM). The event saw participation from designers and professionals from organisation such as Hero MotoCorp, Maruti Suzuki India, Honda Motorcycle & Scooter India, Stratasys and Autodesk among others.

G Sathiyaseelan, Chairman, SIAM Styling and Design Group and Vice-President, Ashok Leyland, shared his views on empathetic, inspirational and innovative approach towards technology and design,

Anuj Prasad, CEO and Founder, Desmania, expressed confidence in the bright future for automotive designers.

The event saw speakers acknowledging that automotive styling has become an old word, while design and sustainability are the modern buzzwords that indicate the direction in which the automotive sector must head.

“The level of design happening in India holds tremendous potential. We are at the threshold of a new era in design and innovation. Today, international organisations are looking to India for designs that cater to both local and global markets. Automotive design will help build the nation in a responsible manner,” said Prasad.

Prashant Banerjee, Executive Director, SIAM stated that “Indian automotive designs today are as good as Italian designs.”

Samarth Gupta, Senior Technical Specialist & Mobility Lead APAC, Autodesk, said, “Everyone wants to own a vehicle because it is an expression of independence. The urban population landscape is changing due to climate change. New developments in geopolitics and the evolution of consumers’ trends and preferences are impacting the mobility landscape. We will need to evolve our auto design thinking amidst disruptions.”

Teofilo Plaza Garcia, Industrial Studio Head, Hero MotoCorp, said “Motorsports-based designs can be used for road-based vehicles, as indicated through Hero XPulse 210. These vehicles will no longer be as expensive as before.”

Rahul Pandita, Regional Head, Stratasys, stated that 3D block printing is a useful technique that has helped companies like McLaren bring racing designs to life quickly. “As design processes such as 3D block printing decrease the time taken, companies can quickly decipher whether a design is feasible or not,” said Pandita.

Dinesh Raman, Director, Transportation Design, KISKA Shanghai, opined that “As the years go by, greater use of AI will be made for design, thereby freeing up time for creative pursuits by automotive designers.”

VS Deka, Group Manager, Royal Enfield, said, “AI innovation is coming into our lives and we need to adopt the evolving technology. AI can be customised through training and then be scaled up as per requirements.”

Ferdinand Klauser, Global Partner & MD, Asia, KISKA Shanghai said, “India has a lot of potential in bringing about the transformation in mobility designing landscape.”

He also mentioned that though the future is unpredictable, it is possible to plan for it by understanding that consumer needs are transforming faster than the market.

Professor Kaustuv Sengupta of NIFT Chennai, stated, “Colour represents around 20 percent of the design language. Every 300 miles in our country, you see a new colour context. Human beings see a small spectrum of colours. Colours affect us psychologically. We see what we want to see.”

Rajesh Gogu, Vice-President (Design), Maruti Suzuki India, revealed that the company decided to create a completely new design for the fourth generation of the Dzire. The design became a success despite a 55 percent market share for SUVs.

“The trends on the road are changing, as demand for sedans have reduced while that of SUVs have grown. Designing can reinvent declining segments or products to make them popular again. Innovation is not just about technology, it is also about shape, form, aerodynamics, performance and more. We can design our vehicles that can reduce the carbon footprint offering better fuel efficiency and value to customers,” averred Gogu.

While describing the role of AI in automotive designing, Harikrishnan AK, Delivery Manager, TCS Design, said, “AI image generators can be used for inspiration, exploration and for happy accidents but there are challenges of confidentiality and originality. We need to harness the full potential of AI by customisation and fine-tuning.”

Speaking about designing in the commercial vehicle segment, Pravin Gaikwad, Head of CV Design, Tata Motors, said, “We have adopted multi-powertrain strategy. It is possible for the form to get you the trust of the customer. Form is actually helping us to define many ideas. We are leveraging tech intelligence like telematics to design something very unique.”

He shared an insight on how Tata Motors was using space intelligence as a new design direction for making Tata Prima trucks and a new space-saving concept called Tata YU.

The SIAM Styling and Design Conclave also presented automotive design students of MIT (Maharashtra Institute of Technology), ADYPU (Ajeenkya DY Patil University) and NID (National Institute of Design) an opportunity to present their design prototypes. Vedant Barve, a student at MIT, won the first prize for an electric cruiser scooter concept.

“When we began, India had only two design schools. Today, there are over 1,500 design schools producing a strong talent pool for automotive design. We need to be transformative and move toward defining automotive design that is human-centric and sustainable,” added Prasad of Desmania.

“To make India into a global design hub, change that helps India use aspects of its culture while competing at a global level is needed in the academic curriculum,” concluded Sumer Singh, Associate Professor, IIT Delhi.

German tier 1 supplier Continental has announced its latest solution for the automotive industry, the Ac2ated Sound display, a first-of-its-kind in the industry that uses a display surface to bring high-quality audio output.

The technology will not only enable space saving but also could enable significant weight reduction and allow for more innovative solutions to be integrated.

The Ac2ated system uses actuators installed behind the display surface and induce audible vibrations in the glass. The company stated that humans have an intuitive ability to identify the origin of a detected sound in a three-dimensional space, which is referred to ‘sound localisation’. In simple terms, humans, when hearing any sound, have a natural tendency to try and identify the source of the sound. In the automotive industry, the Ac2ated Sound display can create a more immersive experience as the display itself could be used like a sound box.

Given the smaller footprint of the actuators, the solution can be implemented in various flat components of the vehicle interiors.

Continental claims that Ac2ated Sound system requires up to 90 percent less space and can offer up to 40 kilograms of weight saving compared to conventional speaker systems.

Pavel Prouza, Head of User Experience (UX) Business Area, Continental, said, “By integrating actuators into the display, we have succeeded in using the entire display surface as a sound chamber to resonate sound within the vehicle – all in exceptional quality. Not only does this save valuable space in the vehicle interior, but it also reduces weight compared with traditional speakers. The system leverages our full expertise as a system integrator for the benefit of our customers – combining visual and audio output in a single package without compromising on quality.”

TVS Supply Chain Solutions, a global supply chain solutions provider, has announced changes to its leadership structure with the appointment of R Vaidhyanathan as its new Global Chief Financial Officer (CFO) effective 1 April 2025. He succeeds Raviprakash Bhagavathula, who will transition to the new role of Head of Strategic Initiatives and move to Singapore.

At present, Vaidhyanathan serves as Deputy Global CFO and has held various positions in Finance within the organisation. He had joined the company in January 2019 and has worked across various leadership financial roles the position, and is credited to play a key role in significant enhancements to the productivity of the finance function.

Ravi Viswanathan, Managing Director, TVS Supply Chain Solutions, said, “We are delighted to appoint R Vaidhyanathan as our new Global CFO. His strong track record in driving financial performance, optimising cash flow, and fostering a culture of operational excellence has been instrumental in our growth journey. I am confident that his deep understanding of our business and his strategic vision will help us continue to innovate and scale as we move into the next phase of growth journey. We also express our sincere gratitude to Raviprakash Bhagavathula for his invaluable contributions since 2018 as CFO, especially for leading TVS SCS to a successful public listing. We look forward to his leadership in driving our strategic initiatives.”

Both Vaidhyanathan and Bhagavathula will report to Ravi Viswanathan, MD, TVS Supply Chain Solutions.