Stratasys, a global leader in additive manufacturing or 3D printing technology, helps Indian aerospace, automotive, healthcare and consumer products industries design and make prototypes, manufacturing tools, and production parts faster and cost effectively.

Several OEMs and Tier-1 companies in these industry segments are its customers who want high value products at very reasonable prices. In an interaction with T Murrali of this publication, Rajiv Bajaj, Managing Director, Stratasys India and South East Asia, said, “We are changing the game by giving industrial production-grade machines at affordable prices. We have a lot of takers for them across industries in the Tier-2& 3 cities also.” Edited excerpts:

Q: In India, is additive manufacturing still confined to R&D for making prototypes? What is the next step in the automotive sector?

Bajaj: The car companies we have in India are globally competitive, keeping pace with what is happening around the world. The differentiation we see as a technology provider is the level of technology adoption by the local OEMs. Similar-sized OEMs elsewhere in the world will have a series of our machines whereas in India they are just 1 or 2 each, most of them with the auto OEMs. It also has to do with the technology adoption rate and the trend of product development and differentiation which came in rather late.

 Secondly, prototyping is a well documented area; people use it day in and day out. Companies like Honda, that do only manufacturing in India, are adopting it for their jigs and fixtures. The third stage we look at is personalisation where one can use the 3D printed part in a portion of the vehicle, which has been done with BMW MINI, and Daihatsu in Japan. We don’t have any use case in India as yet. We are looking at possibilities here.

Q: Are there some applications where it can be used?

Bajaj: Now we are talking about not just back-end or R&D use but actual customer experience. There we are giving tooled-up parts with multiple finishes. There are finite possibilities with the new numbers and quality of parts being manufactured. 3D is also used as a marketing tool. Typically, people look at it as a device to save money or time as this is a revenue generation tool.

Q: So even if you make 10,000 parts, each one can be customised?  

Bajaj: Yes, absolutely; it’s mass customisation.

Q: Do you see opportunity globally and in India to replace traditional manufacturing by 3D, and to what extent?

Bajaj: There is no simple yes or no answer to this. It involves a deep understanding of how the two processes work. If volumes are a few thousands, yes; but if it is in lakhs, then maybe not. The most intelligent organisations would be the ones who would use a mix-and-match of this technology. Additive doesn’t mean it should remove subtractive. Intelligence lies in knowing when to use additive and where to leverage subtractive, and vice-versa. Combining these two will make for a very efficient organisation.

Q: Will this find a key role in low volume parts? 

Bajaj: Yes, as well as complicated parts and in the aftermarket for different models. Even enthusiasts like Jay Leno will find a use for this. In fact Leno has bought a 3D printer from Stratasys to make parts for his collection of vintage cars. It’s a useful tool for motor enthusiasts to make parts that are not available in the market.

Q: Do you see additive manufacturing for lightweighting?

Bajaj: Parts consolidation is a very direct outcome of 3D printing because, for example, it can print a chain with interlock whereas in the traditional process each part would be a separate entity. In an aerospace part we consolidated some 100 plus parts into one unit. In automotive, now many areas for this are emerging for limited production; mass production would take some more time but it will come. When we talk of lightweighting, making prototypes earlier was quite difficult but today with this technology we can make very complex prototypes and validate the design. Once it is validated it can use any method: for low volume additive, for high volume something else. That’s the advantage. Also, in assembly, we can check minute gaps in the line very accurately. Changes in tooling can be done immediately instead of waiting for a long period as customisation has to be done in the shortest period possible.

Q: Would this help reduce the number of iterations?

Bajaj: Actually I can do more iteration by trying out newer ideas. This will help enhance the quality level at the design stage itself. We have to find a balance between the additive and the subtractive.

Q:  Would the customer complaints reduce when you make a product faster?

Bajaj: Obviously, as I am designing quality into the process and product from day one; it helps me take informed decisions. Basically, what the customer wants is a good, tangible product.

Q: What is the response you get from customers who have not taken up this technology as yet?

Bajaj: In today’s scenario there would be very few customers in the automotive supply chain who have not experimented with 3D printing. If they are not using it directly they are getting services done outside. The expectations from customers is different; some want better quality, some want it faster, some cheaper and so on. Most of them are experimenting so that this should become a part of their process.

Q: Are there other concerns than cost?

Bajaj: In India, cost is a big concern; customers want high value at the most reasonable price; they are not looking just for low cost. So there is pressure; that’s why a lot of innovation helps. A company cannot just copy paste; it has to innovate. In 2015 our lowest cost of the printer in FDM series was around INR 60 lakh. Today, we have given the same technology on a different platform for INR 15 lakh. That’s how we are changing the game, giving the same class of industrial production grade machines at an affordable price. This has found a lot of takers for us in the Tier-2&3 cities, not just automotive but across industries.

Q: There might be apprehension among your potential customers that if they buy a machine from you they would have to be wedded forever to your company to get the material. Is that true or will they be free to choose their own material from the market for use?

Bajaj: For most of our technologies it is true but we are working on a new technology called SLA which is our only platform where the consumer can buy material elsewhere. The problems with 3D printing are many. Let us say if you make your material open and then the customer comes and says the parts are not printing correctly; then where do you fix the blame? That becomes a big problem. The reason why we keep it to us is not because we want to charge customers more, but because we want to give them 100 percent accurate results all the time. Predictability and repeatability are problems that 3D printers at entry level are facing every day. By controlling the oven temperature and the material properties we are able to achieve 100 percent accuracy. When companies like Maruti tell us there are some challenges, we work with them to sort it out.

It is like when the customer buys a car and goes to the spurious market to get parts. When the vehicle fails they come and complain to us. We check the car and tell them the company is not responsible for whatever parts the customer fits in. Even insurance companies do not entertain such claims. If you want consistent quality and most desirable product performance you will have to stick to some standards.

Q: Do you see Stratasys to become even a supplier to vehicle manufacturers or Tier-1s?

Bajaj: It is not done in India as yet but globally we do run Service Bureaus. The BMW MINI project is all done by our Bureaus.

Q: Is this like software as a service where they can use your facility?

Bajaj: Yes, they have to just give us the software data and we will be able to print it. But that is not the real intelligence of the service bureau. The services we provide are very high-end; redesigning the entire thing, adding more colour variants, giving a new look to the car. These are the kind of services we provide where 3D printing is a part of the process. We take into account all the special requirements the customer wants. We have done complex projects in India and our overseas offices as a service.

Q: Which are the markets that are very attractive, where you have more inroads as of now? Going forward, how will it be?

Bajaj: Automotive is our sweet spot, globally (around 25 percent) and in India (30 percent). I see it as a major place for expansion because compared to global standards the technology adoption with these companies is very low. I believe if they have to compete in testing times like this there is no other way than to come out with products faster and cheaper. Technologies like Stratasys 3D printing are tailor-made for this. Despite the slowdown we are very bullish about the automotive market because of the lack of penetration in it. It’s a technology life cycle, similar to the software industry where the cycle came from the US and went on to Europe and to Asia before coming to India.

Q: How do you compare with aviation as you are the only one certified by the aviation industry?

Bajaj: For aviation, we are limited to plastics at this point in time so the parts made by us are more suitable for the cabin interior. India is more about defence aviation where the aircraft interior is not that critical. While HAL, DRDL, etc are all using our technology, mass proliferation would occur when companies like Boeing and Airbus have their complete setup in India. We need civil aircraft to be manufactured in India to see that kind of growth; there are none at present.

Q: For automotive, what are the key drivers of growth globally and in India?

Bajaj: One is the quest for innovation through rapid prototyping. Two, the product development cycle time has reduced by 50 percent in the last four years. If a new platform time was 3 years earlier, today it is under 18 months. In the past two years, any automotive company that has not come up with newer models at a faster pace has not survived. To keep the momentum going in the market they have to come up with new products. If they have the right product at the right price in India their business will certainly grow. (MT)

 

BOX 

User Forum

The 3rd edition of Stratasys India User Forum in Bengaluru recently had participation from over 620 industry leaders and end-users. Organised by Stratasys, a global leader in 3D printing and Additive Manufacturing (AM), the Forum was a platform for professionals to exchange views on the latest 3D printing trends, applications, and the best practices across key sectors in India.

Michael Agam, President, South Asia, Stratasys, said the User Forum brought together several leading brands such as Maruti Suzuki, Ashok Leyland and Honda Cars in the Indian ecosystem, that have used Stratasys’ products to innovate. This reiterates why India is a key market for the company.

Saurabh Singh, Head of Design Studio at Maruti Suzuki India Ltd, highlighted how the brand has been able to leverage 3D printing to provide high quality, ergonomically suited and distinctly personalized offerings, thereby enhancing the overall customer experience.

Sundaresan, Vice-President, Electric Vehicles and eMobility Solutions, Ashok Leyland, said that AM helped the company save about 14,138 days of hour-utilization and nearly INR 74 lakh in manufacturing costs. He said Ashok Leyland made clutch housing using AM to carry out fitment checks and it helped to contain the time to three days against close to 60 days in the conventional method. AM helped also to keep the time schedules for the development of blower cover and meet the CMVR regulations. The company made prototypes and parts for the initial production lot. The whole exercise was completed in a couple of days as compared to 90 days in the conventional method. Similarly, the three-axis intake pipe was made in a day as opposed to the usual three months. It also made a scaled concept of the seven-speed gearbox having geometric complexity. For electric vehicles the company made traction motor stator sector in AM, which helped in physically measuring the slot-fill, evaluate ease of winding and measure external portions of end-winding. “For smaller volumes also AM is economical. For advanced mobility it plays a key role in the combustion chamber”, Sundaresan added.

Bhushan Chandna, Manager, Business Excellence, Honda Cars, explained how the brand has spearheaded the use of additive manufacturing in the auto sector, especially with the use of 3D-printed jigs and fixtures. (MT)

Bengaluru-headquartered engineering R&D company L&T Technology Services (LTTS) has been certified at Caterpillar’s 2025 Supplier Excellence Recognition (SER) event. This marks the second consecutive recognition for LTTS following its initial certification in 2024.

The recertification highlights LTTS's delivery, quality standards and its relationship with Caterpillar in the Mobility segment.

As a strategic supplier, LTTS provides engineering services that support Caterpillar and its customer base. LTTS has worked on Caterpillar’s sustainability goals and has driven engineering innovation and operational performance.

Alind Saxena, Executive Director and President of Mobility and Tech at L&T Technology Services, said, “This recognition means a great deal to all of us at LTTS. Being SER-certified two years in a row is a testament not just to our team’s dedication, but also to the strength of our relationship with Caterpillar. We deeply appreciate Caterpillar’s support and the trust placed in us. Our pledge is to continue raising the bar, adding value, and delivering engineering excellence in everything we do.”

Caterpillar's recognition is awarded to suppliers who meet criteria in areas including quality assurance, timely delivery, innovation and alignment with the company’s values.

Aptiv, a global technology firm, has announced its Gen 8 radar technology, designed to meet the demands of advanced driver-assistance systems (ADAS). The radars, powered by Aptiv’s antenna and silicon design, deliver the performance and resolution needed to support Artificial Intelligence (AI) and Machine Learning (ML)–driven ADAS functions.

The Gen 8 radars are intended to allow hands-free driving in complex city environments, providing perception at a lower cost. Both front-facing and corner radar units represent a step forward in how vehicles sense their surroundings, offering reliable performance across real-world conditions.

The same core technology also powers the new Aptiv PULSE Sensor, a solution that combines radar and camera data to improve perception around the vehicle. By integrating ultra short-range capability with a surround-view camera, PULSE is claimed to be able to replace up to four ultrasonic sensors, improving detection accuracy while reducing system complexity and cost for vehicle manufacturers.

Javed Khan, Executive Vice-President and President of Software, Advanced Safety and User Experience, Aptiv, said, “Aptiv pioneered radar technology in production vehicles more than two decades ago, and today, we’re once again setting the pace. Our Gen 8 Radars mark a major step forward in the journey toward intelligent, software-defined vehicles – delivering all-weather reliability, 4D perception and deep environmental awareness that enable global automakers to safely and cost-effectively scale to higher levels of automation.”

Backed by over 25 years of radar technology experience, Aptiv’s Gen 8 radars use proprietary software and hardware, introducing improvements in performance for a broader range of driving solutions across challenging weather and lighting. The radars enable new driving scenarios – such as Navigation on Autopilot (NOA) – in complex environments like city streets and car parks, due to an expanded field of view.

The key features of Aptiv’s Gen 8 radar technology include –

• Forward Radar: Offers long-range detection beyond 300 metres with fine 4D angular resolution, allowing improved classification of static objects. This system delivers a 30 percent performance increase and doubles the vertical field of view compared to its predecessor.
• Dual-Mode Corner Radar: Improves the range performance of the previous generation by increasing the vertical field of view’s (FOV) resolution, providing capability in close-range, low-speed scenarios such as frontal automatic emergency braking (AEB) and automated parking. Compared to the prior generation, horizontal discrimination improved by 25 percent and vertical discrimination is now possible.

The Gen 8 radars aim to deliver detection, precision and adaptability. Aptiv claims it offers scalable solutions, including a large increase in object detection count and superior accuracy for target detection and tracking, even in high dynamic range environments. It also supports AI-powered systems by delivering high-quality sensor data to machine learning models.

United States-based Edge Energy, a developer of patent-pending energy conversion technology for electric vehicle fast charging, has announced a strategic investment from Germany-based PRETTL Mechatronics & Actuators (PMA), a leading mechatronics solution supplier for the automotive, electronics and energy sectors.

The funding round includes an equity investment and working capital. This partnership will support Edge Energy’s expansion of access to EV charging and utilise PMA’s manufacturing and electronics capabilities.

Edge Energy’s EdgeEV Power Source is claimed to allow fast EV charging without expensive three-phase power upgrades, offering deployment up to six times faster than traditional methods. The technology allows businesses and fleet operators to install DC Fast Chargers in various locations, supporting EV uptake.

PMA’s U.S. subsidiaries provide capabilities in coil winding, encapsulation and automated assembly, serving industries like automotive and energy.

Shaun Shuler, CEO, of Edge Energy, said, “We’re thrilled to partner with PMA, whose electronic and manufacturing expertise aligns perfectly with our vision for accessible EV charging.”

Johannes Prettl, CEO, PMA Group, said, “Edge Energy’s innovative EV charging solutions complement PMA’s commitment to sustainable technologies. We are excited to partner with Edge Energy on their next stage of growth.”

The investment combines Edge Energy’s technology with PMA’s electronics and manufacturing capabilities, aiming for growth for Edge Energy.

Tata Technologies has announced a partnership with Synopsys, a provider of engineering solutions, to accelerate the shift towards Software-Defined Mobility (SDV). The collaboration aims to accelerate the development, verification and validation of automotive electronics systems, helping Original Equipment Manufacturers address the complexity of SDVs.

The collaboration will combine Tata Technologies’ expertise in vehicle engineering with Synopsys’ virtualisation solutions to enable the deployment of electronics digital twins (eDTs).

The companies have already worked with a leading European luxury OEM in a pilot engagement, delivering a blueprint to transition the manufacturer's existing electrical/electronic (E/E) architecture to a next-generation software-defined design. Pilot programmes with other major OEMs are also underway across North America, Europe and India.

The joint effort will focus on major SDV domains, including ADAS, powertrain, chassis, infotainment and electrification. Key areas of focus include:

• Shift Left Enablement: Developing virtual prototypes and simulation models for early software bring-up.
• Analysis: Using Synopsys tools for performance, power, safety, and reliability analysis for faster ECU development cycles.
• Verification: Providing embedded systems and software verification and validation services aligned with ISO 26262 and ASPICE standards.

Sriram Lakshminarayanan, Chief Technology Officer, Tata Technologies, said, “The digital shift is redefining the future of mobility, and our partnership with Synopsys is a purposeful step towards realising a future led by software-defined innovations. As OEMs move to new ways of working, there is a growing demand for engineering and digital services. Together, we are empowering OEMs to deliver safer, smarter, and more sustainable vehicles that enhance the human experience and accelerate the industry’s transition to a software-defined future.”

Tom De Schutter, Senior Vice-President, Product Management & Markets Group at Synopsys, said, "The complexity of SDV systems requires a new level of collaboration across the automotive ecosystem. By bringing together our world-class digital twin, verification, and IP platforms with Tata Technologies’ engineering expertise and global delivery, we are enabling OEMs to accelerate development, validation and delivery of complex software- and AI-defined vehicles. The collaboration is a great example of how the automotive ecosystem is coming together to accelerate innovation while reducing risk and time to market in a dynamic mobility landscape.”