Stratasys, a global leader in additive manufacturing or 3D printing technology, helps Indian aerospace, automotive, healthcare and consumer products industries design and make prototypes, manufacturing tools, and production parts faster and cost effectively.

Several OEMs and Tier-1 companies in these industry segments are its customers who want high value products at very reasonable prices. In an interaction with T Murrali of this publication, Rajiv Bajaj, Managing Director, Stratasys India and South East Asia, said, “We are changing the game by giving industrial production-grade machines at affordable prices. We have a lot of takers for them across industries in the Tier-2& 3 cities also.” Edited excerpts:

Q: In India, is additive manufacturing still confined to R&D for making prototypes? What is the next step in the automotive sector?

Bajaj: The car companies we have in India are globally competitive, keeping pace with what is happening around the world. The differentiation we see as a technology provider is the level of technology adoption by the local OEMs. Similar-sized OEMs elsewhere in the world will have a series of our machines whereas in India they are just 1 or 2 each, most of them with the auto OEMs. It also has to do with the technology adoption rate and the trend of product development and differentiation which came in rather late.

 Secondly, prototyping is a well documented area; people use it day in and day out. Companies like Honda, that do only manufacturing in India, are adopting it for their jigs and fixtures. The third stage we look at is personalisation where one can use the 3D printed part in a portion of the vehicle, which has been done with BMW MINI, and Daihatsu in Japan. We don’t have any use case in India as yet. We are looking at possibilities here.

Q: Are there some applications where it can be used?

Bajaj: Now we are talking about not just back-end or R&D use but actual customer experience. There we are giving tooled-up parts with multiple finishes. There are finite possibilities with the new numbers and quality of parts being manufactured. 3D is also used as a marketing tool. Typically, people look at it as a device to save money or time as this is a revenue generation tool.

Q: So even if you make 10,000 parts, each one can be customised?  

Bajaj: Yes, absolutely; it’s mass customisation.

Q: Do you see opportunity globally and in India to replace traditional manufacturing by 3D, and to what extent?

Bajaj: There is no simple yes or no answer to this. It involves a deep understanding of how the two processes work. If volumes are a few thousands, yes; but if it is in lakhs, then maybe not. The most intelligent organisations would be the ones who would use a mix-and-match of this technology. Additive doesn’t mean it should remove subtractive. Intelligence lies in knowing when to use additive and where to leverage subtractive, and vice-versa. Combining these two will make for a very efficient organisation.

Q: Will this find a key role in low volume parts? 

Bajaj: Yes, as well as complicated parts and in the aftermarket for different models. Even enthusiasts like Jay Leno will find a use for this. In fact Leno has bought a 3D printer from Stratasys to make parts for his collection of vintage cars. It’s a useful tool for motor enthusiasts to make parts that are not available in the market.

Q: Do you see additive manufacturing for lightweighting?

Bajaj: Parts consolidation is a very direct outcome of 3D printing because, for example, it can print a chain with interlock whereas in the traditional process each part would be a separate entity. In an aerospace part we consolidated some 100 plus parts into one unit. In automotive, now many areas for this are emerging for limited production; mass production would take some more time but it will come. When we talk of lightweighting, making prototypes earlier was quite difficult but today with this technology we can make very complex prototypes and validate the design. Once it is validated it can use any method: for low volume additive, for high volume something else. That’s the advantage. Also, in assembly, we can check minute gaps in the line very accurately. Changes in tooling can be done immediately instead of waiting for a long period as customisation has to be done in the shortest period possible.

Q: Would this help reduce the number of iterations?

Bajaj: Actually I can do more iteration by trying out newer ideas. This will help enhance the quality level at the design stage itself. We have to find a balance between the additive and the subtractive.

Q:  Would the customer complaints reduce when you make a product faster?

Bajaj: Obviously, as I am designing quality into the process and product from day one; it helps me take informed decisions. Basically, what the customer wants is a good, tangible product.

Q: What is the response you get from customers who have not taken up this technology as yet?

Bajaj: In today’s scenario there would be very few customers in the automotive supply chain who have not experimented with 3D printing. If they are not using it directly they are getting services done outside. The expectations from customers is different; some want better quality, some want it faster, some cheaper and so on. Most of them are experimenting so that this should become a part of their process.

Q: Are there other concerns than cost?

Bajaj: In India, cost is a big concern; customers want high value at the most reasonable price; they are not looking just for low cost. So there is pressure; that’s why a lot of innovation helps. A company cannot just copy paste; it has to innovate. In 2015 our lowest cost of the printer in FDM series was around INR 60 lakh. Today, we have given the same technology on a different platform for INR 15 lakh. That’s how we are changing the game, giving the same class of industrial production grade machines at an affordable price. This has found a lot of takers for us in the Tier-2&3 cities, not just automotive but across industries.

Q: There might be apprehension among your potential customers that if they buy a machine from you they would have to be wedded forever to your company to get the material. Is that true or will they be free to choose their own material from the market for use?

Bajaj: For most of our technologies it is true but we are working on a new technology called SLA which is our only platform where the consumer can buy material elsewhere. The problems with 3D printing are many. Let us say if you make your material open and then the customer comes and says the parts are not printing correctly; then where do you fix the blame? That becomes a big problem. The reason why we keep it to us is not because we want to charge customers more, but because we want to give them 100 percent accurate results all the time. Predictability and repeatability are problems that 3D printers at entry level are facing every day. By controlling the oven temperature and the material properties we are able to achieve 100 percent accuracy. When companies like Maruti tell us there are some challenges, we work with them to sort it out.

It is like when the customer buys a car and goes to the spurious market to get parts. When the vehicle fails they come and complain to us. We check the car and tell them the company is not responsible for whatever parts the customer fits in. Even insurance companies do not entertain such claims. If you want consistent quality and most desirable product performance you will have to stick to some standards.

Q: Do you see Stratasys to become even a supplier to vehicle manufacturers or Tier-1s?

Bajaj: It is not done in India as yet but globally we do run Service Bureaus. The BMW MINI project is all done by our Bureaus.

Q: Is this like software as a service where they can use your facility?

Bajaj: Yes, they have to just give us the software data and we will be able to print it. But that is not the real intelligence of the service bureau. The services we provide are very high-end; redesigning the entire thing, adding more colour variants, giving a new look to the car. These are the kind of services we provide where 3D printing is a part of the process. We take into account all the special requirements the customer wants. We have done complex projects in India and our overseas offices as a service.

Q: Which are the markets that are very attractive, where you have more inroads as of now? Going forward, how will it be?

Bajaj: Automotive is our sweet spot, globally (around 25 percent) and in India (30 percent). I see it as a major place for expansion because compared to global standards the technology adoption with these companies is very low. I believe if they have to compete in testing times like this there is no other way than to come out with products faster and cheaper. Technologies like Stratasys 3D printing are tailor-made for this. Despite the slowdown we are very bullish about the automotive market because of the lack of penetration in it. It’s a technology life cycle, similar to the software industry where the cycle came from the US and went on to Europe and to Asia before coming to India.

Q: How do you compare with aviation as you are the only one certified by the aviation industry?

Bajaj: For aviation, we are limited to plastics at this point in time so the parts made by us are more suitable for the cabin interior. India is more about defence aviation where the aircraft interior is not that critical. While HAL, DRDL, etc are all using our technology, mass proliferation would occur when companies like Boeing and Airbus have their complete setup in India. We need civil aircraft to be manufactured in India to see that kind of growth; there are none at present.

Q: For automotive, what are the key drivers of growth globally and in India?

Bajaj: One is the quest for innovation through rapid prototyping. Two, the product development cycle time has reduced by 50 percent in the last four years. If a new platform time was 3 years earlier, today it is under 18 months. In the past two years, any automotive company that has not come up with newer models at a faster pace has not survived. To keep the momentum going in the market they have to come up with new products. If they have the right product at the right price in India their business will certainly grow. (MT)

 

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User Forum

The 3rd edition of Stratasys India User Forum in Bengaluru recently had participation from over 620 industry leaders and end-users. Organised by Stratasys, a global leader in 3D printing and Additive Manufacturing (AM), the Forum was a platform for professionals to exchange views on the latest 3D printing trends, applications, and the best practices across key sectors in India.

Michael Agam, President, South Asia, Stratasys, said the User Forum brought together several leading brands such as Maruti Suzuki, Ashok Leyland and Honda Cars in the Indian ecosystem, that have used Stratasys’ products to innovate. This reiterates why India is a key market for the company.

Saurabh Singh, Head of Design Studio at Maruti Suzuki India Ltd, highlighted how the brand has been able to leverage 3D printing to provide high quality, ergonomically suited and distinctly personalized offerings, thereby enhancing the overall customer experience.

Sundaresan, Vice-President, Electric Vehicles and eMobility Solutions, Ashok Leyland, said that AM helped the company save about 14,138 days of hour-utilization and nearly INR 74 lakh in manufacturing costs. He said Ashok Leyland made clutch housing using AM to carry out fitment checks and it helped to contain the time to three days against close to 60 days in the conventional method. AM helped also to keep the time schedules for the development of blower cover and meet the CMVR regulations. The company made prototypes and parts for the initial production lot. The whole exercise was completed in a couple of days as compared to 90 days in the conventional method. Similarly, the three-axis intake pipe was made in a day as opposed to the usual three months. It also made a scaled concept of the seven-speed gearbox having geometric complexity. For electric vehicles the company made traction motor stator sector in AM, which helped in physically measuring the slot-fill, evaluate ease of winding and measure external portions of end-winding. “For smaller volumes also AM is economical. For advanced mobility it plays a key role in the combustion chamber”, Sundaresan added.

Bhushan Chandna, Manager, Business Excellence, Honda Cars, explained how the brand has spearheaded the use of additive manufacturing in the auto sector, especially with the use of 3D-printed jigs and fixtures. (MT)

French tier 1 supplier Valeo has commenced production of high-definition (HD) surround-view cameras at its facility in Sanand, Gujarat. The new production line was inaugurated on 3 April 2026 by Marc Vrecko, CEO of Valeo’s Brain Division, marking an expansion of the company’s vision system manufacturing in India.

The Sanand facility will focus on the high-volume manufacturing of vision camera systems for original equipment manufacturers (OEMs) in India. These components are engineered to support autonomous and semi-autonomous driving functions through Advanced Driver Assistance Systems (ADAS) and Advanced Rider Assistance Systems (ARAS).

While hardware manufacturing is centred in Sanand, the software and intelligence for these sensors are developed at Valeo’s research and development hub in Chennai. The facility is also scheduled to expand into the production of automotive displays and telematics control units to provide solutions for digital cockpits and connected vehicles.

The expansion is part of Valeo’s ‘Elevate 2028’ strategic plan, which identifies India as a priority market. By localising the production of vision systems, the company aims to streamline its supply chain and increase the delivery speed of safety technologies to regional partners. The investment is intended to transition the Sanand site into a multi-technology hub for automotive electronics.

Marc Vrecko, CEO, Valeo’s Brain Division, said, “The inauguration of this new camera line at our Sanand facility is a proud moment for our team and a proof to our dedication to the Indian market. By localising the production of these highly complex, advanced vision systems, we are not only streamlining our supply chain but also accelerating the delivery of world-class safety technologies to our partners."

Jayakumar G, Group President & Managing Director, Valeo India, added, “We are scaling our product portfolio in Sanand, India. This investment in a state-of-the-art surround-view camera line underscores our commitment to localizing high-tech solutions. It strengthens our ADAS manufacturing capabilities and R&D and ensures we continue to meet our customers’ evolving needs.”

Belgian technology firm Magnax, which is working on yokeless axial flux electric motors, has secured around EUR 35.5 million investment from Pan-International Industrial Corp, in collaboration with Foxconn Group and members of an incoming management team.

The capital increase, conducted in two stages, has received foreign direct investment (FDI) approval and will result in Pan-International becoming the largest shareholder in Magnax.

Founded in 2015, Magnax develops yokeless axial flux electric motors for sectors including robotics, aerospace and electric vehicles. It also operates Traxial, a subsidiary focused on e-mobility.

The new CAPEX will be used towards industrialising the axial flux motor portfolio for high-volume deployment. Leveraging Foxconn Group’s manufacturing infrastructure and global supply chain. Research and development will remain in Belgium, while mass production will be located in China.

Axial flux motors differ from conventional radial flux machines by offering higher torque density and efficiency. These characteristics allow for reductions in vehicle weight and material usage. The architecture is intended for use in direct-drive industrial drives, machine automation and AI infrastructure, such as data centre thermal management.

As part of the transaction, Magnax has appointed a new CEO with experience in global industrial technology. The incoming management team is also co-investing in the company.

Kester Goh, Co-Founder, Magnax, said, “The capital will primarily be used to industrialise Magnax’s axial flux motor portfolio and support high-volume production. This partnership bridges European motor innovation with Asia’s largest advanced manufacturing ecosystem.”

Peter Leijnen, Co-Founder, Magnax, added, “Axial flux motors have a fundamentally better value proposition in several high-performance use cases. Their high torque density and efficiency enable customers to reduce weight and size of their end products. Lower material usage and higher efficiency translate directly into lower system cost and reduced carbon emissions.”

Daan Moreels, Co-Founder, Magnax, stated, “This is a new and important phase for Magnax. With Foxconn’s manufacturing scale and industrial ecosystem, Magnax gains the operational foundation required to deploy axial flux motor technology across global markets. The partnership accelerates the company’s transition from engineering innovation to large-scale industrial deployment.”

drivebuddyAI has been granted a patent for its Integrated Dynamic Road Quality Assessment System and Method. The technology autonomously detects and maps road surface deterioration, including potholes and hazardous conditions, by combining sensor data with deep learning-based computer vision.

The system utilises two data streams to evaluate road conditions. A GNSS sensor logs vehicle speed and geo-location, while an Inertial Measurement Unit (IMU) accelerometer captures changes across the X, Y and Z axes.

In real-time it detects anomalies, which are flagged when the Z-axis acceleration indicates a road defect. To prevent false detections, the system processes video data through a deep learning model to visually confirm the defect. Verified data is geo-tagged to create a dynamic road quality map that updates as fresh data is collected from active fleets.

The patented technology aims to provide a road quality intelligence layer for navigation, moving beyond standard metrics of distance and traffic. For fleet operators, poor road surfaces affect Turnaround Time (TAT) by increasing braking frequency, vehicle wear and the risk of cargo damage.

By integrating road quality data into route planning, dispatchers can select paths based on vehicle and cargo safety rather than just the shortest distance. The system is designed to operate without human intervention, building a dataset as vehicles traverse their routes.

This grant expands drivebuddyAI’s portfolio to over 15 patents covering ADAS, DMS, and AI perception systems. These include technologies for driver recognition, drowsiness detection, and risk assessment. The systems are validated under AIS184, EU2144/2019 & 2023, and EURO NCAP 2026 standards.

Nisarg Pandya, Founder & CEO, drivebuddyAI, said, “We are building AI that solves multiple problems at once. Road quality is not a standalone problem; it sits at the intersection of driver safety, cargo protection, and fleet efficiency. This patent is our answer to a gap that the industry has long ignored: knowing not just where you are going, but what the road ahead will do to your vehicle and your cargo and its impact on TAT.”

Marquardt, a supplier of mechatronic systems, has launched a concept vehicle, ‘The Centum’, to demonstrate the integration of functional controls into automotive surfaces. The project involved a collaboration with E Ink and Covestro to develop a door interior panel that embeds a responsive display within synthetic materials.

The project aimed to maintain the tactile properties of polyurethane (PU)-coated textiles while enabling a colour-changing display to remain invisible until activated. This supports industry trends toward backlit surfaces and integrated control elements.

The display technology uses E Ink, which provides a low-energy, durable electronic paper display designed for automotive environments. For coating, Covestro has developed a transparent film using INSQIN waterborne PU technology. The coating uses Impranil DLC-F, a waterborne polyurethane dispersion used in automotive topcoats.

The resulting material retains the texture of standard automotive textiles while allowing the underlying display colors to remain visible through the coating.

Felix Hake, Head of Innovation, Marquardt, said, “With The Centum, we wanted to demonstrate how intelligent functions can be integrated into interior surfaces without compromising design or quality. Working with E Ink and Covestro allowed us to create a material solution that combines a premium tactile experience with responsive visual effects.”

Dr Torsten Pohl, Global Head of Textile Coatings, Covestro, added, “This project highlights the versatility of INSQIN PU technology and Impranil DLC-F. By developing a transparent, automotive-grade PU coated synthetic compatible with E Ink displays, we were able to support Marquardt in integrating dynamic functionality into familiar surface materials.”

Pete Valianatos, Senior Director, E Ink, said, “Our e-paper display technology is designed to deliver dynamic visual experiences with low power consumption, while maintaining the robustness required for demanding applications. Collaborating with Marquardt and Covestro has enabled us to demonstrate how E Ink displays can be integrated behind coated interior surfaces, allowing automotive designers to introduce adaptive colour features without changing the established look and feel of premium materials.