Stratasys, a global leader in additive manufacturing or 3D printing technology, helps Indian aerospace, automotive, healthcare and consumer products industries design and make prototypes, manufacturing tools, and production parts faster and cost effectively.

Several OEMs and Tier-1 companies in these industry segments are its customers who want high value products at very reasonable prices. In an interaction with T Murrali of this publication, Rajiv Bajaj, Managing Director, Stratasys India and South East Asia, said, “We are changing the game by giving industrial production-grade machines at affordable prices. We have a lot of takers for them across industries in the Tier-2& 3 cities also.” Edited excerpts:

Q: In India, is additive manufacturing still confined to R&D for making prototypes? What is the next step in the automotive sector?

Bajaj: The car companies we have in India are globally competitive, keeping pace with what is happening around the world. The differentiation we see as a technology provider is the level of technology adoption by the local OEMs. Similar-sized OEMs elsewhere in the world will have a series of our machines whereas in India they are just 1 or 2 each, most of them with the auto OEMs. It also has to do with the technology adoption rate and the trend of product development and differentiation which came in rather late.

 Secondly, prototyping is a well documented area; people use it day in and day out. Companies like Honda, that do only manufacturing in India, are adopting it for their jigs and fixtures. The third stage we look at is personalisation where one can use the 3D printed part in a portion of the vehicle, which has been done with BMW MINI, and Daihatsu in Japan. We don’t have any use case in India as yet. We are looking at possibilities here.

Q: Are there some applications where it can be used?

Bajaj: Now we are talking about not just back-end or R&D use but actual customer experience. There we are giving tooled-up parts with multiple finishes. There are finite possibilities with the new numbers and quality of parts being manufactured. 3D is also used as a marketing tool. Typically, people look at it as a device to save money or time as this is a revenue generation tool.

Q: So even if you make 10,000 parts, each one can be customised?  

Bajaj: Yes, absolutely; it’s mass customisation.

Q: Do you see opportunity globally and in India to replace traditional manufacturing by 3D, and to what extent?

Bajaj: There is no simple yes or no answer to this. It involves a deep understanding of how the two processes work. If volumes are a few thousands, yes; but if it is in lakhs, then maybe not. The most intelligent organisations would be the ones who would use a mix-and-match of this technology. Additive doesn’t mean it should remove subtractive. Intelligence lies in knowing when to use additive and where to leverage subtractive, and vice-versa. Combining these two will make for a very efficient organisation.

Q: Will this find a key role in low volume parts? 

Bajaj: Yes, as well as complicated parts and in the aftermarket for different models. Even enthusiasts like Jay Leno will find a use for this. In fact Leno has bought a 3D printer from Stratasys to make parts for his collection of vintage cars. It’s a useful tool for motor enthusiasts to make parts that are not available in the market.

Q: Do you see additive manufacturing for lightweighting?

Bajaj: Parts consolidation is a very direct outcome of 3D printing because, for example, it can print a chain with interlock whereas in the traditional process each part would be a separate entity. In an aerospace part we consolidated some 100 plus parts into one unit. In automotive, now many areas for this are emerging for limited production; mass production would take some more time but it will come. When we talk of lightweighting, making prototypes earlier was quite difficult but today with this technology we can make very complex prototypes and validate the design. Once it is validated it can use any method: for low volume additive, for high volume something else. That’s the advantage. Also, in assembly, we can check minute gaps in the line very accurately. Changes in tooling can be done immediately instead of waiting for a long period as customisation has to be done in the shortest period possible.

Q: Would this help reduce the number of iterations?

Bajaj: Actually I can do more iteration by trying out newer ideas. This will help enhance the quality level at the design stage itself. We have to find a balance between the additive and the subtractive.

Q:  Would the customer complaints reduce when you make a product faster?

Bajaj: Obviously, as I am designing quality into the process and product from day one; it helps me take informed decisions. Basically, what the customer wants is a good, tangible product.

Q: What is the response you get from customers who have not taken up this technology as yet?

Bajaj: In today’s scenario there would be very few customers in the automotive supply chain who have not experimented with 3D printing. If they are not using it directly they are getting services done outside. The expectations from customers is different; some want better quality, some want it faster, some cheaper and so on. Most of them are experimenting so that this should become a part of their process.

Q: Are there other concerns than cost?

Bajaj: In India, cost is a big concern; customers want high value at the most reasonable price; they are not looking just for low cost. So there is pressure; that’s why a lot of innovation helps. A company cannot just copy paste; it has to innovate. In 2015 our lowest cost of the printer in FDM series was around INR 60 lakh. Today, we have given the same technology on a different platform for INR 15 lakh. That’s how we are changing the game, giving the same class of industrial production grade machines at an affordable price. This has found a lot of takers for us in the Tier-2&3 cities, not just automotive but across industries.

Q: There might be apprehension among your potential customers that if they buy a machine from you they would have to be wedded forever to your company to get the material. Is that true or will they be free to choose their own material from the market for use?

Bajaj: For most of our technologies it is true but we are working on a new technology called SLA which is our only platform where the consumer can buy material elsewhere. The problems with 3D printing are many. Let us say if you make your material open and then the customer comes and says the parts are not printing correctly; then where do you fix the blame? That becomes a big problem. The reason why we keep it to us is not because we want to charge customers more, but because we want to give them 100 percent accurate results all the time. Predictability and repeatability are problems that 3D printers at entry level are facing every day. By controlling the oven temperature and the material properties we are able to achieve 100 percent accuracy. When companies like Maruti tell us there are some challenges, we work with them to sort it out.

It is like when the customer buys a car and goes to the spurious market to get parts. When the vehicle fails they come and complain to us. We check the car and tell them the company is not responsible for whatever parts the customer fits in. Even insurance companies do not entertain such claims. If you want consistent quality and most desirable product performance you will have to stick to some standards.

Q: Do you see Stratasys to become even a supplier to vehicle manufacturers or Tier-1s?

Bajaj: It is not done in India as yet but globally we do run Service Bureaus. The BMW MINI project is all done by our Bureaus.

Q: Is this like software as a service where they can use your facility?

Bajaj: Yes, they have to just give us the software data and we will be able to print it. But that is not the real intelligence of the service bureau. The services we provide are very high-end; redesigning the entire thing, adding more colour variants, giving a new look to the car. These are the kind of services we provide where 3D printing is a part of the process. We take into account all the special requirements the customer wants. We have done complex projects in India and our overseas offices as a service.

Q: Which are the markets that are very attractive, where you have more inroads as of now? Going forward, how will it be?

Bajaj: Automotive is our sweet spot, globally (around 25 percent) and in India (30 percent). I see it as a major place for expansion because compared to global standards the technology adoption with these companies is very low. I believe if they have to compete in testing times like this there is no other way than to come out with products faster and cheaper. Technologies like Stratasys 3D printing are tailor-made for this. Despite the slowdown we are very bullish about the automotive market because of the lack of penetration in it. It’s a technology life cycle, similar to the software industry where the cycle came from the US and went on to Europe and to Asia before coming to India.

Q: How do you compare with aviation as you are the only one certified by the aviation industry?

Bajaj: For aviation, we are limited to plastics at this point in time so the parts made by us are more suitable for the cabin interior. India is more about defence aviation where the aircraft interior is not that critical. While HAL, DRDL, etc are all using our technology, mass proliferation would occur when companies like Boeing and Airbus have their complete setup in India. We need civil aircraft to be manufactured in India to see that kind of growth; there are none at present.

Q: For automotive, what are the key drivers of growth globally and in India?

Bajaj: One is the quest for innovation through rapid prototyping. Two, the product development cycle time has reduced by 50 percent in the last four years. If a new platform time was 3 years earlier, today it is under 18 months. In the past two years, any automotive company that has not come up with newer models at a faster pace has not survived. To keep the momentum going in the market they have to come up with new products. If they have the right product at the right price in India their business will certainly grow. (MT)

 

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User Forum

The 3rd edition of Stratasys India User Forum in Bengaluru recently had participation from over 620 industry leaders and end-users. Organised by Stratasys, a global leader in 3D printing and Additive Manufacturing (AM), the Forum was a platform for professionals to exchange views on the latest 3D printing trends, applications, and the best practices across key sectors in India.

Michael Agam, President, South Asia, Stratasys, said the User Forum brought together several leading brands such as Maruti Suzuki, Ashok Leyland and Honda Cars in the Indian ecosystem, that have used Stratasys’ products to innovate. This reiterates why India is a key market for the company.

Saurabh Singh, Head of Design Studio at Maruti Suzuki India Ltd, highlighted how the brand has been able to leverage 3D printing to provide high quality, ergonomically suited and distinctly personalized offerings, thereby enhancing the overall customer experience.

Sundaresan, Vice-President, Electric Vehicles and eMobility Solutions, Ashok Leyland, said that AM helped the company save about 14,138 days of hour-utilization and nearly INR 74 lakh in manufacturing costs. He said Ashok Leyland made clutch housing using AM to carry out fitment checks and it helped to contain the time to three days against close to 60 days in the conventional method. AM helped also to keep the time schedules for the development of blower cover and meet the CMVR regulations. The company made prototypes and parts for the initial production lot. The whole exercise was completed in a couple of days as compared to 90 days in the conventional method. Similarly, the three-axis intake pipe was made in a day as opposed to the usual three months. It also made a scaled concept of the seven-speed gearbox having geometric complexity. For electric vehicles the company made traction motor stator sector in AM, which helped in physically measuring the slot-fill, evaluate ease of winding and measure external portions of end-winding. “For smaller volumes also AM is economical. For advanced mobility it plays a key role in the combustion chamber”, Sundaresan added.

Bhushan Chandna, Manager, Business Excellence, Honda Cars, explained how the brand has spearheaded the use of additive manufacturing in the auto sector, especially with the use of 3D-printed jigs and fixtures. (MT)

French automotive supplier Valeo has been nominated by a major Indian automotive manufacturer to supply its Valeo Smart Safety 360 (VSS360) system for commercial vehicles.

The advanced driver assistance system (ADAS) is designed specifically for the Indian market and will be produced at Valeo's manufacturing facility in Sanand, Gujarat.

The VSS360 is a ‘one-box’ ADAS solution that integrates radar fusion directly into a smart front camera. This design allows vehicle manufacturers to remove individual Electronic Control Units (ECUs), reducing costs and simplifying integration into existing vehicle architectures.

A significant technical feature of the system is the Univolt Camera, which is compatible with both 12V and 24V electrical architectures, allowing it to be used in vehicles ranging from Light Commercial Vehicles (LCVs) to heavy-duty trucks.

The system utilises three radars and one camera to provide a suite of safety and comfort functions, including:

• Moving Off Information System: Protects pedestrians and cyclists during vehicle pull-away.
• Blind Spot Information System: Monitors side zones for vulnerable road users.
• Standard ADAS Functions: Includes Forward Collision Warning, Automatic Emergency Braking, and Lane Departure Warning.
• Driver Monitoring: Software that detects driver drowsiness and fatigue to mitigate accident risks.

The system has been tailored to meet upcoming General Safety Regulations in India and handles unpredictable traffic conditions common on Indian roads. It also supports over-the-air (OTA) updates to maintain software performance throughout the vehicle's lifecycle.

Marc Vrecko, CEO, Valeo Brain Division, said, "This award demonstrates how our high-end ADAS technology can perform in the world’s most demanding environments while drastically improving road safety. India is a cornerstone of our 'Elevate 2028' strategy and Valeo is committed to providing high-tech, scalable, and cost-optimised safety solutions that meet the specific requirement of Indian roads."

Jayakumar G, Group President & Managing Director, Valeo India, added, "This award marks an important milestone in expanding our ADAS portfolio in the commercial vehicle segment in India. By localising these advanced solutions, we aim to deliver highly competitive products tailored to our customers’ needs. Regulatory momentum is a key driver accelerating ADAS adoption and supporting our journey towards safer and smarter mobility in India."

Hyundai Motor Group has expanded its Center of Excellence (Hyundai CoE) in India by forming a consortium with 7 universities to conduct research into battery and electrification technologies.

This initiative adds IIT Kanpur, IIT Hyderabad, VNIT Nagpur and Tezpur University to the existing partnership established in 2025 with IIT Madras, IIT Delhi and IIT Bombay.

The Group is managing 39 joint projects through these institutions, focusing on battery cell safety, energy density and diagnostic systems. Research is specifically directed toward battery designs and materials intended for the Indian environment.

Technical work also includes the development of an AI-powered Vehicle-to-Grid (V2G) platform and advancements in Battery Management Systems (BMS).

To facilitate technical exchange, the Group has introduced a Korea Visiting Programme for researchers and a series of global conferences and forums. These programmes are designed to connect government, industry, and academic leaders to discuss emerging electric vehicle (EV) technologies and share technical insights between India and Korea.

Chang Hwan Kim, Head of the Electrification Energy Solutions Tech Unit, Hyundai Motor Group, said, “By bringing together the distinguished professors and emerging researchers from these seven institutes, we can create powerful synergies that will yield immense value for both Hyundai and India's sustainable growth. I strongly believe that the Hyundai CoE will grow to become the premier expert network of the Indian academic community”.

The long-term objective of the project is to establish a research hub that provides solutions for the domestic automotive industry and supports the transition to electric mobility through local talent and institutional expertise.

NXP Semiconductors has announced a collaboration with Quanta to launch a deterministic zonal networking solution designed for next-generation Software-Defined Vehicle (SDV) architectures.

The platform combines NXP’s S32 automotive processing platform with TrustMotion’s MotionWise middleware to provide predictable, real-time communication across vehicle networks.

The solution is engineered to solve a primary challenge for automotive manufacturers: ensuring precise timing across distributed compute and network components. By providing end-to-end determinism, the platform reduces the risk of errors during late-stage system integration.

The solution features an automated workflow for topology discovery and schedule generation designed to accelerate SDV program timelines. It combines NXP S32 processors, SJA1110 TSN-enabled switches and multi-PMIC power management into a single, validated system.

It provides low jitter and predictable latency across Electronic Control Units (ECUs) and in-vehicle networks, supporting Quality of Service (QoS). Thus making it scalable to support latency-sensitive applications including audio over Ethernet, high-performance compute (HPC) integration and real-time control.

Sebastien Clamagirand, SVP and GM, NXP Semiconductors, said, “Software defined vehicles require a fundamentally different approach to vehicle architecture – one that delivers deterministic timing across both compute and network at scale. We are helping OEMs overcome the limitations of legacy architectures, reduce integration risk and accelerate development of scalable zonal systems.”

Terrisa Chung, Vice-President and General Manager, Quanta, added, “Quanta’s Adaptive Zonal System is designed to deliver deterministic performance and system level scalability for next generation vehicle platforms. Working with NXP, we’re providing a ready to deploy foundation that helps our customers move faster while meeting strict timing, safety, and reliability requirements.”

The partnership aims to streamline the transition from domain-based designs to zonal E/E systems. NXP and Quanta have also confirmed they are working toward aligning this solution with the NXP CoreRide zonal reference system to support broader SDV integration in future vehicle programs.

Aptiv has announced that Volvo Cars has awarded its Gen 8 radar platform for deployment in future vehicle programs, with production scheduled to begin in 2028.

The partnership centres on enhancing the perception capabilities of Volvo’s Advanced Driver Assistance Systems (ADAS) as both companies shift toward software-defined architectures.

The Gen 8 platform is Aptiv's latest advancement in high-resolution sensing, utilising proprietary antenna and silicon designs to support AI-powered and machine learning-powered safety functions.

Key Capabilities of the Gen 8 Radar Platform:

• High-Resolution Perception: Superior angular measurement and discrimination allow the system to resolve complex driving scenarios with high precision.
• Environmental Robustness: Engineered to maintain high performance in adverse weather and challenging urban environments where traditional sensors may struggle.
• Sensor Fusion Optimisation: Designed for seamless integration with cameras and other perception layers, providing a more reliable "world model" for the vehicle's computer.
• Scalability: A modular architecture that allows Volvo to deploy the technology across various vehicle lines and global markets efficiently.

Alwin Bakkenes, Head of Software Engineering at Volvo Cars, said, “Volvo Cars has always been guided by a belief that safety should be designed around people and real‑world driving conditions. Aptiv’s Gen 8 radar platform helps us deliver even more robust perception capabilities to our advanced driver assistance systems across increasingly complex environments and driving scenarios.”

Matthew Cole, Senior Vice President, Sensors & Compute at Aptiv, added: “Volvo Cars’ commitment to protecting people inside and outside the vehicle has set the benchmark for automotive safety. Aptiv’s Gen 8 radar was designed with that same purpose in mind: delivering dependable, high-resolution perception that performs in a wide range of use cases and environmental conditions. We’re proud to support Volvo Cars as they continue advancing their safety ambitions across future vehicle programs.”

The collaboration reinforces Volvo Cars' long-term safety mission – aiming for a future with zero accidents, while positioning Aptiv as a primary technology partner in the evolution of intelligent, software-led vehicle safety systems.