Stratasys, a global leader in additive manufacturing or 3D printing technology, helps Indian aerospace, automotive, healthcare and consumer products industries design and make prototypes, manufacturing tools, and production parts faster and cost effectively.

Several OEMs and Tier-1 companies in these industry segments are its customers who want high value products at very reasonable prices. In an interaction with T Murrali of this publication, Rajiv Bajaj, Managing Director, Stratasys India and South East Asia, said, “We are changing the game by giving industrial production-grade machines at affordable prices. We have a lot of takers for them across industries in the Tier-2& 3 cities also.” Edited excerpts:

Q: In India, is additive manufacturing still confined to R&D for making prototypes? What is the next step in the automotive sector?

Bajaj: The car companies we have in India are globally competitive, keeping pace with what is happening around the world. The differentiation we see as a technology provider is the level of technology adoption by the local OEMs. Similar-sized OEMs elsewhere in the world will have a series of our machines whereas in India they are just 1 or 2 each, most of them with the auto OEMs. It also has to do with the technology adoption rate and the trend of product development and differentiation which came in rather late.

 Secondly, prototyping is a well documented area; people use it day in and day out. Companies like Honda, that do only manufacturing in India, are adopting it for their jigs and fixtures. The third stage we look at is personalisation where one can use the 3D printed part in a portion of the vehicle, which has been done with BMW MINI, and Daihatsu in Japan. We don’t have any use case in India as yet. We are looking at possibilities here.

Q: Are there some applications where it can be used?

Bajaj: Now we are talking about not just back-end or R&D use but actual customer experience. There we are giving tooled-up parts with multiple finishes. There are finite possibilities with the new numbers and quality of parts being manufactured. 3D is also used as a marketing tool. Typically, people look at it as a device to save money or time as this is a revenue generation tool.

Q: So even if you make 10,000 parts, each one can be customised?  

Bajaj: Yes, absolutely; it’s mass customisation.

Q: Do you see opportunity globally and in India to replace traditional manufacturing by 3D, and to what extent?

Bajaj: There is no simple yes or no answer to this. It involves a deep understanding of how the two processes work. If volumes are a few thousands, yes; but if it is in lakhs, then maybe not. The most intelligent organisations would be the ones who would use a mix-and-match of this technology. Additive doesn’t mean it should remove subtractive. Intelligence lies in knowing when to use additive and where to leverage subtractive, and vice-versa. Combining these two will make for a very efficient organisation.

Q: Will this find a key role in low volume parts? 

Bajaj: Yes, as well as complicated parts and in the aftermarket for different models. Even enthusiasts like Jay Leno will find a use for this. In fact Leno has bought a 3D printer from Stratasys to make parts for his collection of vintage cars. It’s a useful tool for motor enthusiasts to make parts that are not available in the market.

Q: Do you see additive manufacturing for lightweighting?

Bajaj: Parts consolidation is a very direct outcome of 3D printing because, for example, it can print a chain with interlock whereas in the traditional process each part would be a separate entity. In an aerospace part we consolidated some 100 plus parts into one unit. In automotive, now many areas for this are emerging for limited production; mass production would take some more time but it will come. When we talk of lightweighting, making prototypes earlier was quite difficult but today with this technology we can make very complex prototypes and validate the design. Once it is validated it can use any method: for low volume additive, for high volume something else. That’s the advantage. Also, in assembly, we can check minute gaps in the line very accurately. Changes in tooling can be done immediately instead of waiting for a long period as customisation has to be done in the shortest period possible.

Q: Would this help reduce the number of iterations?

Bajaj: Actually I can do more iteration by trying out newer ideas. This will help enhance the quality level at the design stage itself. We have to find a balance between the additive and the subtractive.

Q:  Would the customer complaints reduce when you make a product faster?

Bajaj: Obviously, as I am designing quality into the process and product from day one; it helps me take informed decisions. Basically, what the customer wants is a good, tangible product.

Q: What is the response you get from customers who have not taken up this technology as yet?

Bajaj: In today’s scenario there would be very few customers in the automotive supply chain who have not experimented with 3D printing. If they are not using it directly they are getting services done outside. The expectations from customers is different; some want better quality, some want it faster, some cheaper and so on. Most of them are experimenting so that this should become a part of their process.

Q: Are there other concerns than cost?

Bajaj: In India, cost is a big concern; customers want high value at the most reasonable price; they are not looking just for low cost. So there is pressure; that’s why a lot of innovation helps. A company cannot just copy paste; it has to innovate. In 2015 our lowest cost of the printer in FDM series was around INR 60 lakh. Today, we have given the same technology on a different platform for INR 15 lakh. That’s how we are changing the game, giving the same class of industrial production grade machines at an affordable price. This has found a lot of takers for us in the Tier-2&3 cities, not just automotive but across industries.

Q: There might be apprehension among your potential customers that if they buy a machine from you they would have to be wedded forever to your company to get the material. Is that true or will they be free to choose their own material from the market for use?

Bajaj: For most of our technologies it is true but we are working on a new technology called SLA which is our only platform where the consumer can buy material elsewhere. The problems with 3D printing are many. Let us say if you make your material open and then the customer comes and says the parts are not printing correctly; then where do you fix the blame? That becomes a big problem. The reason why we keep it to us is not because we want to charge customers more, but because we want to give them 100 percent accurate results all the time. Predictability and repeatability are problems that 3D printers at entry level are facing every day. By controlling the oven temperature and the material properties we are able to achieve 100 percent accuracy. When companies like Maruti tell us there are some challenges, we work with them to sort it out.

It is like when the customer buys a car and goes to the spurious market to get parts. When the vehicle fails they come and complain to us. We check the car and tell them the company is not responsible for whatever parts the customer fits in. Even insurance companies do not entertain such claims. If you want consistent quality and most desirable product performance you will have to stick to some standards.

Q: Do you see Stratasys to become even a supplier to vehicle manufacturers or Tier-1s?

Bajaj: It is not done in India as yet but globally we do run Service Bureaus. The BMW MINI project is all done by our Bureaus.

Q: Is this like software as a service where they can use your facility?

Bajaj: Yes, they have to just give us the software data and we will be able to print it. But that is not the real intelligence of the service bureau. The services we provide are very high-end; redesigning the entire thing, adding more colour variants, giving a new look to the car. These are the kind of services we provide where 3D printing is a part of the process. We take into account all the special requirements the customer wants. We have done complex projects in India and our overseas offices as a service.

Q: Which are the markets that are very attractive, where you have more inroads as of now? Going forward, how will it be?

Bajaj: Automotive is our sweet spot, globally (around 25 percent) and in India (30 percent). I see it as a major place for expansion because compared to global standards the technology adoption with these companies is very low. I believe if they have to compete in testing times like this there is no other way than to come out with products faster and cheaper. Technologies like Stratasys 3D printing are tailor-made for this. Despite the slowdown we are very bullish about the automotive market because of the lack of penetration in it. It’s a technology life cycle, similar to the software industry where the cycle came from the US and went on to Europe and to Asia before coming to India.

Q: How do you compare with aviation as you are the only one certified by the aviation industry?

Bajaj: For aviation, we are limited to plastics at this point in time so the parts made by us are more suitable for the cabin interior. India is more about defence aviation where the aircraft interior is not that critical. While HAL, DRDL, etc are all using our technology, mass proliferation would occur when companies like Boeing and Airbus have their complete setup in India. We need civil aircraft to be manufactured in India to see that kind of growth; there are none at present.

Q: For automotive, what are the key drivers of growth globally and in India?

Bajaj: One is the quest for innovation through rapid prototyping. Two, the product development cycle time has reduced by 50 percent in the last four years. If a new platform time was 3 years earlier, today it is under 18 months. In the past two years, any automotive company that has not come up with newer models at a faster pace has not survived. To keep the momentum going in the market they have to come up with new products. If they have the right product at the right price in India their business will certainly grow. (MT)

 

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User Forum

The 3rd edition of Stratasys India User Forum in Bengaluru recently had participation from over 620 industry leaders and end-users. Organised by Stratasys, a global leader in 3D printing and Additive Manufacturing (AM), the Forum was a platform for professionals to exchange views on the latest 3D printing trends, applications, and the best practices across key sectors in India.

Michael Agam, President, South Asia, Stratasys, said the User Forum brought together several leading brands such as Maruti Suzuki, Ashok Leyland and Honda Cars in the Indian ecosystem, that have used Stratasys’ products to innovate. This reiterates why India is a key market for the company.

Saurabh Singh, Head of Design Studio at Maruti Suzuki India Ltd, highlighted how the brand has been able to leverage 3D printing to provide high quality, ergonomically suited and distinctly personalized offerings, thereby enhancing the overall customer experience.

Sundaresan, Vice-President, Electric Vehicles and eMobility Solutions, Ashok Leyland, said that AM helped the company save about 14,138 days of hour-utilization and nearly INR 74 lakh in manufacturing costs. He said Ashok Leyland made clutch housing using AM to carry out fitment checks and it helped to contain the time to three days against close to 60 days in the conventional method. AM helped also to keep the time schedules for the development of blower cover and meet the CMVR regulations. The company made prototypes and parts for the initial production lot. The whole exercise was completed in a couple of days as compared to 90 days in the conventional method. Similarly, the three-axis intake pipe was made in a day as opposed to the usual three months. It also made a scaled concept of the seven-speed gearbox having geometric complexity. For electric vehicles the company made traction motor stator sector in AM, which helped in physically measuring the slot-fill, evaluate ease of winding and measure external portions of end-winding. “For smaller volumes also AM is economical. For advanced mobility it plays a key role in the combustion chamber”, Sundaresan added.

Bhushan Chandna, Manager, Business Excellence, Honda Cars, explained how the brand has spearheaded the use of additive manufacturing in the auto sector, especially with the use of 3D-printed jigs and fixtures. (MT)

AEye, a provider of LiDAR solutions and manufacturer of the Apollo LiDAR sensor, has announced plans to demonstrate its Apollo sensing solution at CES 2026.

The company will present the Apollo LiDAR sensor, a solution for detecting objects at distances of up to one kilometre. The sensor features a form factor that allows for integration behind windscreens. AEye also plans to highlight how the Apollo and OPTIS solutions can be used for infrastructure and logistics. OPTIS uses computing to deliver 3D perception and analytics for drones, intersections, shipping corridors and logistics hubs.

These technologies are designed to assist with safety, efficiency and visibility. The company’s focus on infrastructure and logistics reflects a strategy for global growth, including in regions such as India, where investment in smart cities and transport networks is increasing.

Matt Fisch, CEO, AEye, said, “CES brings together the most important players in transportation and mobility, making it an ideal venue for us to demonstrate how Apollo and OPTIS are redefining what’s possible with LiDAR. With unmatched range and real-time AI-driven perception, we’re helping our customers tackle complex transportation and infrastructure challenges with scalable solutions built for real-world deployment. We are also looking forward to announcing our next-generation LiDAR, with range capabilities extending beyond one kilometre, underscoring the company’s continued leadership in long-range and ultra-long-range perception.”

The presentation will also include a preview of a LiDAR sensor with detection capabilities exceeding one kilometre, intended for long-range perception requirements.

Image for representational purpose only.

Bengaluru-based electric vehicle maker Ather Energy has confirmed its plans to enter the auto insurance services space by incorporating a wholly-owned subsidiary that will operate as a Corporate Agent.

The move is part of the EV maker’s plans to owmake nership experience more seamless, by providing auto insurance policies, in partnership with multiple insurers. This will also provide a recurring revenue stream by leveraging its existing user base.

Ather Energy also aims to innovative around EV-specific insurance products, simplify renewals and also improve attach rates over time.

Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “We have always believed that a good ownership experience goes beyond the vehicle itself. Insurance is a critical part of that journey today, and it’s an area where the experience can be made significantly simpler and more predictable for customers. By bringing insurance distribution closer to the Ather ecosystem, we can make it simpler, more transparent, and better aligned with how our customers actually use their vehicles. Over time, this also gives us the ability to work with partners to design auto insurance products that reflect real EV usage, rather than adapting legacy frameworks. This is a measured but deliberate step, focused on strengthening the ownership experience while building a capability that complements our core offering and scales with the business.”

The EV maker stated that this move is a natural extension, as it can utilise its large customer base, which equates to no additional customer acquisition cost.

Ather Energy stated that entering the auto insurance space is part of its larger EV ecosystem building mission, which goes beyond just selling products, charging infrastructure, servicing and accessories among others.

Exicom Tele-Systems has introduced Exicom One, a solution for the construction and operation of electric vehicle charging infrastructure. The service handles site surveys, electrical setup, software, operations and maintenance.

The launch coincides with the expansion of charging networks by Charge Point Operators (CPOs) in India. These organisations plan to deploy chargers, including DC units, by 2030.

The solution provides a framework for infrastructure deployment by combining hardware and software. The company is providing end-to-end support right from site assessment & planning for pre-installation, to civil works, electrical integration and hardware setup for deployment. It also provides AI-driven management, diagnostics and maintenance to support the EV charging operations.

Exicom One manages the orchestration of firmware and software. The platform allows businesses to monitor and optimise stations in real time.

The company recently partnered with an EV manufacturer to install charging stations along highway corridors and at traffic points. The infrastructure is designed to integrate renewable energy systems and Vehicle-to-Grid (V2G) applications.

The service also utilises Harmony Connect, an AI platform for predictive maintenance.

Anant Nahata, Managing Director and CEO, Exicom, said, “India’s EV story will only move as fast as the infrastructure behind it. While hardware innovation gets most of the attention, it is execution on the ground that truly defines success. Exicom One is built to remove that friction by bringing every piece of the puzzle together under one accountable partner. It is a smarter, faster way for CPOs and fleets to scale with confidence and focus on what really matters: delivering reliable charging experiences.”

German tier 1 supplier ZF is presenting a new ‘Active Noise Reduction’ software function for vehicle chassis at the Consumer Electronics Show (CES) 2026. The purely software-based function reduces in-vehicle tyre noise transmitted through chassis components without requiring additional hardware. The company plans to expand the use of the function to other ZF chassis actuators in the future.

The solution uses ZF’s Smart Chassis Sensor with an integrated acceleration sensor to measure vibrations from the tyres. A developed algorithm recognises the characteristic noise patterns of tyre cavity noise around 200 hertz.

The software generates a counter-signal via ZF’s cubiX software through the valves of semi-active dampers (CDC). The function uses micro-movements of the damper to specifically reduce noise interference without impairing the damper function.

The technology achieves noise reductions of more than 3 dB, with future potential for up to 10 dB. This software-based noise reduction is achieved without additional installation costs or space requirements. Active Noise Reduction can be adapted to different vehicle types via software, opening a market for lower-priced vehicles.

Dr. Peter Holdmann, Member of the ZF Board of Management and Head of Division Chassis Solutions, said, “Active Noise Reduction is an excellent example of how we use smart algorithms to make ZF components even more efficient. This gives our semi-active CDC dampers a clear unique selling point in the market and sets new standards in comfort – without the need for any additional noise dampening hardware.”

Series production is scheduled to start in 2028. In the future, the function may be used in other ZF actuators, such as for active reduction of brake squeal.

Holdmann added, “Thanks to our system expertise, we are able to offer our mechatronic actuators as true innovation drivers with the help of smart algorithms and we will extend our software-based control approach to other ZF actuators in the future. The goal for us is clear: mechatronic actuators that are capable of efficiently reducing both their own and external noise with the help of software.”

The new function fits into ZF’s Chassis 2.0 product strategy, which uses intelligent and networkable actuators to enable new chassis functions via software.

Holdmann noted: “With our Chassis 2.0, we are laying the foundation for the software-defined vehicle.”