Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

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  • February 04, 2020
Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.”  Edited excerpts:

Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?

Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.

There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.

For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.

We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.

Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?

Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.

There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.

Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?

Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.

Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)? 

Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.

MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.

For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?

Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.

A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.

Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?

Saale: Absolutely, imagine a situation where the parents trust the child completely.

Q: You will be the parent and Tier-1s the children?

Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.

Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?

Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.

Q: How do you manage multiple sensors in the vehicle?

Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.

Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.     

Q: With all the facilities that you provide to the driver, are you not actually deskilling him?

Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.

Q: Are you also working on cyber security, on things that get into the car?

Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.

Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?

Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.

Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?

Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.

Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.

Q: Can you tell us about the work done around IoT?

Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.

Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?

Saale:  We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)

L&T Technology Services Receives Second Consecutive Supplier Certification From Caterpillar

LTTS - Caterpillar

Bengaluru-headquartered engineering R&D company L&T Technology Services (LTTS) has been certified at Caterpillar’s 2025 Supplier Excellence Recognition (SER) event. This marks the second consecutive recognition for LTTS following its initial certification in 2024.

The recertification highlights LTTS's delivery, quality standards and its relationship with Caterpillar in the Mobility segment.

As a strategic supplier, LTTS provides engineering services that support Caterpillar and its customer base. LTTS has worked on Caterpillar’s sustainability goals and has driven engineering innovation and operational performance.

Alind Saxena, Executive Director and President of Mobility and Tech at L&T Technology Services, said, “This recognition means a great deal to all of us at LTTS. Being SER-certified two years in a row is a testament not just to our team’s dedication, but also to the strength of our relationship with Caterpillar. We deeply appreciate Caterpillar’s support and the trust placed in us. Our pledge is to continue raising the bar, adding value, and delivering engineering excellence in everything we do.”

Caterpillar's recognition is awarded to suppliers who meet criteria in areas including quality assurance, timely delivery, innovation and alignment with the company’s values.

Aptiv Launches Gen 8 Radars For Advanced Driver Assistance Systems

Aptiv Gen 8 Radar

Aptiv, a global technology firm, has announced its Gen 8 radar technology, designed to meet the demands of advanced driver-assistance systems (ADAS). The radars, powered by Aptiv’s antenna and silicon design, deliver the performance and resolution needed to support Artificial Intelligence (AI) and Machine Learning (ML)–driven ADAS functions.

The Gen 8 radars are intended to allow hands-free driving in complex city environments, providing perception at a lower cost. Both front-facing and corner radar units represent a step forward in how vehicles sense their surroundings, offering reliable performance across real-world conditions.

The same core technology also powers the new Aptiv PULSE Sensor, a solution that combines radar and camera data to improve perception around the vehicle. By integrating ultra short-range capability with a surround-view camera, PULSE is claimed to be able to replace up to four ultrasonic sensors, improving detection accuracy while reducing system complexity and cost for vehicle manufacturers.

Javed Khan, Executive Vice-President and President of Software, Advanced Safety and User Experience, Aptiv, said, “Aptiv pioneered radar technology in production vehicles more than two decades ago, and today, we’re once again setting the pace. Our Gen 8 Radars mark a major step forward in the journey toward intelligent, software-defined vehicles – delivering all-weather reliability, 4D perception and deep environmental awareness that enable global automakers to safely and cost-effectively scale to higher levels of automation.”

Backed by over 25 years of radar technology experience, Aptiv’s Gen 8 radars use proprietary software and hardware, introducing improvements in performance for a broader range of driving solutions across challenging weather and lighting. The radars enable new driving scenarios – such as Navigation on Autopilot (NOA) – in complex environments like city streets and car parks, due to an expanded field of view.

The key features of Aptiv’s Gen 8 radar technology include –

  • Forward Radar: Offers long-range detection beyond 300 metres with fine 4D angular resolution, allowing improved classification of static objects. This system delivers a 30 percent performance increase and doubles the vertical field of view compared to its predecessor.
  • Dual-Mode Corner Radar: Improves the range performance of the previous generation by increasing the vertical field of view’s (FOV) resolution, providing capability in close-range, low-speed scenarios such as frontal automatic emergency braking (AEB) and automated parking. Compared to the prior generation, horizontal discrimination improved by 25 percent and vertical discrimination is now possible.

The Gen 8 radars aim to deliver detection, precision and adaptability. Aptiv claims it offers scalable solutions, including a large increase in object detection count and superior accuracy for target detection and tracking, even in high dynamic range environments. It also supports AI-powered systems by delivering high-quality sensor data to machine learning models.

Edge Energy Secures Strategic Investment From PRETTL Mechatronics & Actuators

Prettle Mechantronics - Edge Energy

United States-based Edge Energy, a developer of patent-pending energy conversion technology for electric vehicle fast charging, has announced a strategic investment from Germany-based PRETTL Mechatronics & Actuators (PMA), a leading mechatronics solution supplier for the automotive, electronics and energy sectors.

The funding round includes an equity investment and working capital. This partnership will support Edge Energy’s expansion of access to EV charging and utilise PMA’s manufacturing and electronics capabilities.

Edge Energy’s EdgeEV Power Source is claimed to allow fast EV charging without expensive three-phase power upgrades, offering deployment up to six times faster than traditional methods. The technology allows businesses and fleet operators to install DC Fast Chargers in various locations, supporting EV uptake.

PMA’s U.S. subsidiaries provide capabilities in coil winding, encapsulation and automated assembly, serving industries like automotive and energy.

Shaun Shuler, CEO, of Edge Energy, said, “We’re thrilled to partner with PMA, whose electronic and manufacturing expertise aligns perfectly with our vision for accessible EV charging.”

Johannes Prettl, CEO, PMA Group, said, “Edge Energy’s innovative EV charging solutions complement PMA’s commitment to sustainable technologies. We are excited to partner with Edge Energy on their next stage of growth.”

The investment combines Edge Energy’s technology with PMA’s electronics and manufacturing capabilities, aiming for growth for Edge Energy.

Tata Technologies Partners Synopsys To Accelerate SDV Development

Tata Technologies - Synopsys

Tata Technologies has announced a partnership with Synopsys, a provider of engineering solutions, to accelerate the shift towards Software-Defined Mobility (SDV). The collaboration aims to accelerate the development, verification and validation of automotive electronics systems, helping Original Equipment Manufacturers address the complexity of SDVs.

The collaboration will combine Tata Technologies’ expertise in vehicle engineering with Synopsys’ virtualisation solutions to enable the deployment of electronics digital twins (eDTs).

The companies have already worked with a leading European luxury OEM in a pilot engagement, delivering a blueprint to transition the manufacturer's existing electrical/electronic (E/E) architecture to a next-generation software-defined design. Pilot programmes with other major OEMs are also underway across North America, Europe and India.

The joint effort will focus on major SDV domains, including ADAS, powertrain, chassis, infotainment and electrification. Key areas of focus include:

  • Shift Left Enablement: Developing virtual prototypes and simulation models for early software bring-up.
  • Analysis: Using Synopsys tools for performance, power, safety, and reliability analysis for faster ECU development cycles.
  • Verification: Providing embedded systems and software verification and validation services aligned with ISO 26262 and ASPICE standards.

Sriram Lakshminarayanan, Chief Technology Officer, Tata Technologies, said, “The digital shift is redefining the future of mobility, and our partnership with Synopsys is a purposeful step towards realising a future led by software-defined innovations. As OEMs move to new ways of working, there is a growing demand for engineering and digital services. Together, we are empowering OEMs to deliver safer, smarter, and more sustainable vehicles that enhance the human experience and accelerate the industry’s transition to a software-defined future.”

Tom De Schutter, Senior Vice-President, Product Management & Markets Group at Synopsys, said, "The complexity of SDV systems requires a new level of collaboration across the automotive ecosystem. By bringing together our world-class digital twin, verification, and IP platforms with Tata Technologies’ engineering expertise and global delivery, we are enabling OEMs to accelerate development, validation and delivery of complex software- and AI-defined vehicles. The collaboration is a great example of how the automotive ecosystem is coming together to accelerate innovation while reducing risk and time to market in a dynamic mobility landscape.”