Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

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  • February 04, 2020
Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.”  Edited excerpts:

Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?

Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.

There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.

For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.

We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.

Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?

Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.

There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.

Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?

Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.

Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)? 

Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.

MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.

For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?

Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.

A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.

Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?

Saale: Absolutely, imagine a situation where the parents trust the child completely.

Q: You will be the parent and Tier-1s the children?

Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.

Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?

Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.

Q: How do you manage multiple sensors in the vehicle?

Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.

Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.     

Q: With all the facilities that you provide to the driver, are you not actually deskilling him?

Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.

Q: Are you also working on cyber security, on things that get into the car?

Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.

Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?

Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.

Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?

Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.

Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.

Q: Can you tell us about the work done around IoT?

Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.

Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?

Saale:  We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)

ToneTag Launches In-Car Fuel Payment Solution DrivePay With IndianOil And TATA.CARS

ToneTag

Digital payment infrastructure company ToneTag has launched an in-car fuel payment system at the Global Fintech Fest 2026.

The solution is developed for TATA.CARS under the name DrivePay and integrates National Payments Corporation of India's UPI Circle framework for Internet of Things devices to enable direct fuel payments at IndianOil retail outlets.

The DrivePay platform integrates payment capabilities into connected vehicle infotainment screens. Drivers can simply pay at fuel stations from the vehicle dashboard without using mobile applications, physical cards, or external payment terminals.

The service also incorporates IndianOil’s XTRAREWARDS loyalty scheme, automatically crediting reward points to customer accounts without requiring mobile number inputs during checkout. Following the initial demonstration at GFF 2026, deployment will begin across IndianOil outlets ahead of a wider rollout.

Vivek Kumar Singh, Co-Founder and Director – Labs, ToneTag, said, "Payments are rapidly moving beyond traditional interfaces such as cards and smartphones, and connected devices are emerging as the next frontier for commerce. With DrivePay, powered by ToneTag, we are bringing an IoT-based UPI Circle payment experience directly into the connected vehicle. This initiative with IndianOil, TATA.CARS and NPCI demonstrates how payment infrastructure can seamlessly extend into connected devices, enabling the vehicle itself to become a secure payment interface. We believe this is an important step towards a future where mobility, payments and commerce are seamlessly connected."

The project combines IndianOil's retail distribution network, TATA.CARS' vehicle hardware, ToneTag's payment processing software and NPCI's UPI transaction network. ToneTag plans to extend its connected vehicle payment systems to additional automotive original equipment manufacturers and mobility providers.

Hyundai Motor India Rolls Out Remote Immobiliser Feature For Venue SUVs

Hyundai Bluelink

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has introduced the Hyundai Bluelink Remote Immobiliser security feature for the Hyundai Venue and Venue N Line models.

The feature is available on the connected-car-Navigation-Cockpit equipped HX10 variant of the Venue and the N10 variant of the Venue N Line.

The security system allows vehicle owners to immobilise a parked car via the Hyundai Bluelink mobile application, preventing engine restart in scenarios involving key cloning or unauthorised access.

In cases of suspected theft, users can trigger the immobiliser remotely, locking the engine start capability once the ignition is turned off. The system operates alongside network-dependent live location tracking to assist vehicle recovery. For safety reasons, the software does not cut power or shut down an active engine while the vehicle is in motion.

The feature is being deployed via a Controller Over-the-Air update leveraging Hyundai's Software-Defined Vehicle (SDV) architecture. Eligible Venue and Venue N Line models sold since November 2025 will receive the update automatically without requiring physical service centre visits. The ccNC system allows over-the-air updates across up to 19 individual vehicle controllers.

Furthermore, From September 2026, the remote immobiliser will be standard equipment on HX10 and N10 variants, with plans for phased implementation across other Bluelink-enabled models.

Tarun Garg, MD and CEO, Hyundai Motor India, said, “With Hyundai Bluelink now powering over eight lakh connected vehicles in India, we continue to strengthen our connected mobility ecosystem by delivering meaningful innovations that address evolving customer needs. Hyundai Bluelink Remote Immobiliser offers customers greater control and peace of mind by enabling them to remotely secure their parked Hyundai VENUE or VENUE N Line and respond quickly in the event of suspected theft, while incorporating safeguards that prioritise customer safety. Importantly, this feature also demonstrates the future-ready potential of Hyundai’s Software-Defined-Vehicle architecture. Through a seamless Controller Over-the-Air update, we are introducing an important new capability to eligible model variants without requiring customers to visit a workshop.”

At present, Hyundai Motor India offers the Bluelink connected car system across 11 of its 15 vehicle lines in the country, providing functions including emergency crash notifications, vehicle diagnostics, remote telemetry and voice command controls.

Bosch SDS, Dassault Systèmes Join Forces To Accelerate Digital Transformation For Indian Manufacturers

Bosch SDS, Dassault Systèmes Join Forces To Accelerate Digital Transformation For Indian Manufacturers

Bosch Software and Digital Solutions (Bosch SDS) has entered into a collaboration with Dassault Systèmes in India, aimed at helping manufacturing enterprises accelerate digital transformation across product engineering, manufacturing operations and industrial value chains.

The partnership combines Dassault Systèmes’ capabilities in Virtual Twin Experiences, Product Lifecycle Management, Digital Manufacturing and Manufacturing Operations Management with Bosch SDS’ expertise in contextualised data products, manufacturing transformation, energy optimisation, IT/OT integration and machine-level intelligence. It also draws on both companies’ global industrial AI expertise. Early momentum has been demonstrated through an engagement with a leading Indian electric vehicle manufacturer, where Dassault Systèmes’ DELMIA Apriso MES platform and Bosch SDS’ manufacturing transformation capabilities are being deployed to enable intelligent, real-time connected operations, yielding improvements in production efficiency, quality and digital traceability.

Under the collaboration, the two organisations will jointly work across several identified areas. These include AI-enabled manufacturing transformation and Agentic AI orchestration through the Bosch Cognitive Factory platform; Digital Thread and traceability across engineering, manufacturing and lifecycle operations; contextualised data products and enterprise intelligence; energy management, sustainability transformation and an Energy Management Platform; smart factory, connected operations and IT/OT convergence with machine-level intelligence and Digital Product Passport and regulatory compliance readiness. Joint market engagement will extend into heavy engineering and process sectors, leveraging the complementary domain strength and technology depth of both organisations.

Bosch SDS will serve as a Consulting and System Integration partner to Dassault Systèmes across the identified transformation areas, spanning engineering, manufacturing and enterprise operations. Both organisations will jointly innovate and develop solutions to support customers in deploying end-to-end AI, Digital Thread and AI-enabled Digital Product Passports across product and manufacturing value chains.

Dattatreya Gaur, MD & CEO, Bosch Software and Digital Solutions, said, “Manufacturing enterprises today are looking beyond isolated digitisation initiatives towards connected, intelligent and autonomous operations. Our collaboration with Dassault Systèmes brings together two highly complementary strengths in Industrial AI: Bosch SDS’s deep expertise as a technology partner and practitioner across manufacturing, operational technology integration along with the Bosch Cognitive Factory platform, and Dassault Systèmes’ leadership in Virtual Twin Experience and Digital Thread capabilities. Together, we are uniquely positioned to help manufacturers accelerate AI-led transformation across the entire product and manufacturing value chain with greater speed, intelligence and scale.”

Ramesh Ramaswamy, Global Sales Head, Bosch Software and Digital Solutions, said, “The future of manufacturing will be defined by how seamlessly enterprises connect engineering, operations, data and AI across the value chain. Through this collaboration, Bosch SDS and Dassault Systèmes are bringing together complementary strengths to help manufacturers move from fragmented transformation efforts to truly connected, software-defined and intelligent operations. This creates a far stronger foundation for manufacturers to scale innovation, resilience and operational agility in the AI era.”

Deepak NG, Managing Director, India, Dassault Systèmes, said, "Our collaboration with Bosch SDS marks a major milestone for the manufacturing industry. By connecting our virtual twin technology with their industrial expertise, we are helping factories adopt AI much faster. This will create highly connected and sustainable operations. Together, we look forward to helping companies innovate and grow in the digital era.”

Tata Motors Partners PETRONAS Lubricants India For Used-Oil Recycling Pilot

Tata Motors - PETRONAS Lubricants India

Tata Motors and PETRONAS Lubricants India have inked a Memorandum of Understanding (MoU) to establish a collection and recycling program for used automotive lubricants.

The two companies will launch the pilot project simultaneously across Maharashtra and Tamil Nadu to evaluate a scalable model for lubricant waste management.

The initiative creates a traceable system for collecting, storing and processing used lubricants through registered recycling channels, with the goal of converting collected waste into re-refined base oil.

Tata Motors will utilise its authorised service centre network to facilitate collection, while PETRONAS Lubricants India will oversee the logistics and transfer of used oil to certified re-refiners. The collaboration aligns with India's Extended Producer Responsibility regulations governing hazardous waste disposal.

Binu Chandy, India Managing Director at PETRONAS Lubricants India, said, "Achieving true circularity in used oil begins when re-refined base oil is reintegrated into finished lubricants. Our collaboration with Tata Motors marks an important step toward building a scalable model for used oil circularity and reflects the strength of our channel network as we work to significantly reduce our carbon footprint across operations."

Vikram Agrawal, Head of Spares and Non-Vehicle Business, Tata Motors, said, "At Tata Motors, practices and partnerships promoting sustainability are integral to advancing circular economy principles and creating meaningful environmental impact across the automotive value chain. Through our collaboration with PETRONAS Lubricants India, we are taking a significant step towards establishing a structured framework for the collection, recovery, and recycling of used automotive lubricants. This pilot initiative aligns closely with our commitment to responsible resource stewardship and supports India's broader sustainability ambitions. By bringing together the complementary strengths and expertise of our two organisations, we aim to assess the viability of a scalable used-oil recycling model that can drive long-term value and contribute to industry-wide progress."