Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

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  • February 04, 2020
Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.”  Edited excerpts:

Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?

Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.

There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.

For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.

We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.

Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?

Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.

There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.

Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?

Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.

Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)? 

Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.

MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.

For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?

Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.

A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.

Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?

Saale: Absolutely, imagine a situation where the parents trust the child completely.

Q: You will be the parent and Tier-1s the children?

Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.

Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?

Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.

Q: How do you manage multiple sensors in the vehicle?

Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.

Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.     

Q: With all the facilities that you provide to the driver, are you not actually deskilling him?

Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.

Q: Are you also working on cyber security, on things that get into the car?

Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.

Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?

Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.

Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?

Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.

Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.

Q: Can you tell us about the work done around IoT?

Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.

Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?

Saale:  We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)

Honda Develops In-Motion Wireless EV Charging Technology For Public Road Trials In 2027

Honda Wireless Charging

Honda R&D, a subsidiary of Honda Motor Co., has developed underlying technology for a magnetic coupling wireless power transfer road system in partnership with Taisei Corporation and Taisei Rotec Corporation.

The system enables wireless in-motion charging for electric vehicles, including passenger cars and heavy commercial fleets. The partners plan to initiate demonstration testing on public roads starting in FY2027.

The technology integrates high-power-density receiver and transmitter units from Honda with a high-response direct current power supply system from Taisei and road-embedding construction techniques from Taisei Rotec. By supplying power to electric vehicles while in motion, dynamic wireless power transfer reduces the need for stationary charging infrastructure. The initial commercial focus targets logistics and transport operations, where continuous operation offers economic benefits.

The ground assembly embedded in the roadway combines the inverter and coil into a single unit designed to connect via direct current distribution. This design reduces component counts, simplifies wiring and supports installation into existing road surfaces through standard milling methods. The road pavement structures are engineered to withstand continuous traffic loads from vehicles weighing up to 20 tonnes (20,000kg).

Testing conducted at Taisei Group’s T-FIELD facility in Satte verified system stability and structural durability. Starting in late 2026, the companies will build a test roadway at T-FIELD Tamura to evaluate long-term durability under one million wheel-load cycles, measure power transfer efficiency at outputs up to 150 kW and analyse electromagnetic shielding.

The partnership will also join the Tateyama Expressway demonstration project managed by East Nippon Expressway Company starting in 2027.

Skoda Intros Hybrid Tech In Its Lineup With Octavia

Skoda Octavia Hybrid

Czech automaker Skoda Auto has expanded its powertrain portfolio with the introduction of a full hybrid powertrain for the Octavia, marking the first time the marque has offered this technology. The new powertrain is available for both hatchback and estate body styles in the Selection and Sportline trim levels.

The new Octavia utilises a series-parallel hybrid setup that combines a 1.5 TSI evo2 petrol engine with two electric motors, a single-speed automatic transmission and an automatic clutch that connects the engine directly to the front axle.

The smaller electric motor functions as a generator and starter, whilst the larger motor drives the front wheels and recovers energy during deceleration. The system automatically selects between all-electric, series hybrid, and parallel hybrid operation depending on speed, driver demand and battery charge levels. Electric mode offers a driving range of approximately two kilometres.

The model is offered in two power outputs: a 100 kW variant using a 96 kW petrol engine and a 125 kW version paired with a 110 kW engine. Both variants share identical electric motors and have an electronically limited top speed of 180 kmph. Energy is stored in a 1.6 kWh battery positioned beneath the rear seats, paired with a 40-litre fuel tank. Boot capacity is rated at 460 litres for the hatchback and 485 litres for the estate. Standard features include a 13-inch infotainment display and a 10-inch digital instrument panel. Orders open in October, with customer deliveries scheduled to begin in December 2026.

Johannes Neft, Chief Development Officer, Skoda Auto, said, "The Octavia is the first Skoda model to feature a full hybrid powertrain. Its series-parallel hybrid system combines a combustion engine with the flexibility of electric driving. Operating fully automatically, the system selects the most efficient drive mode according to the current conditions. The traction battery is recharged while driving by the combustion engine or through energy recuperation. With two output levels available for both the hatchback and estate, the full hybrid adds another technically versatile option to our powertrain portfolio giving customers even greater choice to match their individual needs."

ARAI - COEP

The Automotive Research Association of India (ARAI) and COEP Technological University have signed a Letter of Intent to establish the Advanced Ergonomics and Human Factors Research Centre (AEHFRC) at COEP Tech’s Research and Innovation Park in Chikhali, Pune.

The initiative involves a planned investment of INR 1.05 billion and will function as a national facility focused on developing technologies tailored to the physical metrics of Indian users.

The facility will span approximately 38,000 square feet. The project will be executed in two phases: the first phase, spanning two to three years, will set up laboratories for posture evaluation, seating comfort analysis, human biomechanics and field of vision assessments; the second phase, over four to five years, will complete the full-scale deployment of the centre.

The centre will address sectors including automotive, defence, aerospace, railways, agriculture, industrial equipment, consumer goods and textiles. Key operational objectives include generating Indian anthropometric databases, establishing ergonomics standards, creating usability frameworks and offering training and certification programs.

The partnership will pursue research projects, consultancy assignments, and funding from government bodies, industry partners, and CSR initiatives to translate academic research into industrial applications.

Dr Reji Mathai, Director, ARAI, said, "As technology becomes increasingly human-centric, ergonomics and human factors play a critical role in ensuring safety, usability, and user well-being. Through this partnership with COEP Technological University, ARAI aims to create a national ecosystem that advances research, develops indigenous capabilities, and supports industry in creating products and systems that are better suited to Indian users and operating conditions. We believe the AEHFRC will play a significant role in strengthening India’s capabilities in human-centred design and innovation."

Prof. Sunil Bhirud, Vice-Chancellor of COEP Technological University, said: "COEP Technological University has consistently worked to translate research into societal impact. The proposed AEHFRC, in collaboration with ARAI, will provide a unique platform for interdisciplinary research, innovation, and industry engagement in ergonomics and human factors. We are confident that this initiative will contribute significantly to the development of Indian standards, indigenous technologies, and a skilled workforce capable of addressing national and global challenges."

MathWorks Partners MapmyIndia To Accelerate ADAS Validation For Indian Roads

MathWorks - MapmyIndia

MathWorks and MapmyIndia Mappls have announced a collaboration to support automotive engineering teams developing and validating Advanced Driver Assistance Systems (ADAS) for Indian driving environments.

Under the partnership, MapmyIndia’s high-definition (HD) digital maps have been integrated with MathWorks' software ecosystem, including MATLAB, Simulink and RoadRunner.

The integration enables engineers to construct digital twins of Indian road infrastructure to simulate traffic scenarios and evaluate ADAS controllers within a Model-Based Design framework before physical vehicle testing.

MapmyIndia’s HD maps capture lane-level geometry, traffic controls and localised road features, including speed breakers, potholes and worn lane markings. The dataset addresses engineering challenges associated with Indian traffic environments, such as high-density traffic, variable lane discipline and evolving road layouts.

The combined software workflow links location intelligence data directly into algorithm development and system validation tools, aiming to reduce virtual testing cycles for original equipment manufacturers and tier-one automotive suppliers operating in India.

Sapna Ahuja, President of Automotive Business and Chief Operating Officer, MapmyIndia Mappls, said, "India's roads present some of the world's most complex and dynamic driving environments. Developing ADAS solutions for these conditions requires far more than adapting models built for structured traffic ecosystems. MapmyIndia's HD maps capture the scale and complexity of Indian roads with accuracy and detail — from lane-level geometry and traffic controls to speed breakers, potholes, faded lane markings and other critical localised road attributes. Our collaboration with MathWorks empowers automotive engineers to simulate real Indian driving conditions, validate systems earlier, and accelerate the development of ADAS solutions that are truly built for India."

Vijayalayan R, Senior Manager – Automotive, MathWorks, said, "As automotive teams expand ADAS development for India, virtual validation is becoming essential to evaluate system performance across diverse driving conditions. By integrating MapmyIndia’s HD maps with MATLAB, Simulink, and RoadRunner, engineers can test ADAS algorithms earlier in development, reduce reliance on costly physical testing, and improve system performance before deployment on Indian roads."