Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

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  • February 04, 2020
Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.”  Edited excerpts:

Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?

Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.

There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.

For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.

We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.

Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?

Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.

There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.

Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?

Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.

Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)? 

Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.

MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.

For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?

Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.

A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.

Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?

Saale: Absolutely, imagine a situation where the parents trust the child completely.

Q: You will be the parent and Tier-1s the children?

Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.

Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?

Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.

Q: How do you manage multiple sensors in the vehicle?

Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.

Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.     

Q: With all the facilities that you provide to the driver, are you not actually deskilling him?

Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.

Q: Are you also working on cyber security, on things that get into the car?

Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.

Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?

Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.

Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?

Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.

Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.

Q: Can you tell us about the work done around IoT?

Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.

Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?

Saale:  We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)

Valeo Inaugurates HD Surround-View Camera Production Line In Sanand

Valeo - ADAS

French tier 1 supplier Valeo has commenced production of high-definition (HD) surround-view cameras at its facility in Sanand, Gujarat. The new production line was inaugurated on 3 April 2026 by Marc Vrecko, CEO of Valeo’s Brain Division, marking an expansion of the company’s vision system manufacturing in India.

The Sanand facility will focus on the high-volume manufacturing of vision camera systems for original equipment manufacturers (OEMs) in India. These components are engineered to support autonomous and semi-autonomous driving functions through Advanced Driver Assistance Systems (ADAS) and Advanced Rider Assistance Systems (ARAS).

While hardware manufacturing is centred in Sanand, the software and intelligence for these sensors are developed at Valeo’s research and development hub in Chennai. The facility is also scheduled to expand into the production of automotive displays and telematics control units to provide solutions for digital cockpits and connected vehicles.

The expansion is part of Valeo’s ‘Elevate 2028’ strategic plan, which identifies India as a priority market. By localising the production of vision systems, the company aims to streamline its supply chain and increase the delivery speed of safety technologies to regional partners. The investment is intended to transition the Sanand site into a multi-technology hub for automotive electronics.

Marc Vrecko, CEO, Valeo’s Brain Division, said, “The inauguration of this new camera line at our Sanand facility is a proud moment for our team and a proof to our dedication to the Indian market. By localising the production of these highly complex, advanced vision systems, we are not only streamlining our supply chain but also accelerating the delivery of world-class safety technologies to our partners."

Jayakumar G, Group President & Managing Director, Valeo India, added, “We are scaling our product portfolio in Sanand, India. This investment in a state-of-the-art surround-view camera line underscores our commitment to localizing high-tech solutions. It strengthens our ADAS manufacturing capabilities and R&D and ensures we continue to meet our customers’ evolving needs.”

Belgium’s Magnax Gets EUR 35.5 Million Funding From Pan-International And Foxconn

Magnax

Belgian technology firm Magnax, which is working on yokeless axial flux electric motors, has secured around EUR 35.5 million investment from Pan-International Industrial Corp, in collaboration with Foxconn Group and members of an incoming management team.

The capital increase, conducted in two stages, has received foreign direct investment (FDI) approval and will result in Pan-International becoming the largest shareholder in Magnax.

Founded in 2015, Magnax develops yokeless axial flux electric motors for sectors including robotics, aerospace and electric vehicles. It also operates Traxial, a subsidiary focused on e-mobility.

The new CAPEX will be used towards industrialising the axial flux motor portfolio for high-volume deployment. Leveraging Foxconn Group’s manufacturing infrastructure and global supply chain. Research and development will remain in Belgium, while mass production will be located in China.

Axial flux motors differ from conventional radial flux machines by offering higher torque density and efficiency. These characteristics allow for reductions in vehicle weight and material usage. The architecture is intended for use in direct-drive industrial drives, machine automation and AI infrastructure, such as data centre thermal management.

As part of the transaction, Magnax has appointed a new CEO with experience in global industrial technology. The incoming management team is also co-investing in the company.

Kester Goh, Co-Founder, Magnax, said, “The capital will primarily be used to industrialise Magnax’s axial flux motor portfolio and support high-volume production. This partnership bridges European motor innovation with Asia’s largest advanced manufacturing ecosystem.”

Peter Leijnen, Co-Founder, Magnax, added, “Axial flux motors have a fundamentally better value proposition in several high-performance use cases. Their high torque density and efficiency enable customers to reduce weight and size of their end products. Lower material usage and higher efficiency translate directly into lower system cost and reduced carbon emissions.”

Daan Moreels, Co-Founder, Magnax, stated, “This is a new and important phase for Magnax. With Foxconn’s manufacturing scale and industrial ecosystem, Magnax gains the operational foundation required to deploy axial flux motor technology across global markets. The partnership accelerates the company’s transition from engineering innovation to large-scale industrial deployment.”

drivebuddyAI Secures Patent For Real-Time Road Quality Assessment System

drivebuddyAI

drivebuddyAI has been granted a patent for its Integrated Dynamic Road Quality Assessment System and Method. The technology autonomously detects and maps road surface deterioration, including potholes and hazardous conditions, by combining sensor data with deep learning-based computer vision.

The system utilises two data streams to evaluate road conditions. A GNSS sensor logs vehicle speed and geo-location, while an Inertial Measurement Unit (IMU) accelerometer captures changes across the X, Y and Z axes.

In real-time it detects anomalies, which are flagged when the Z-axis acceleration indicates a road defect. To prevent false detections, the system processes video data through a deep learning model to visually confirm the defect. Verified data is geo-tagged to create a dynamic road quality map that updates as fresh data is collected from active fleets.

The patented technology aims to provide a road quality intelligence layer for navigation, moving beyond standard metrics of distance and traffic. For fleet operators, poor road surfaces affect Turnaround Time (TAT) by increasing braking frequency, vehicle wear and the risk of cargo damage.

By integrating road quality data into route planning, dispatchers can select paths based on vehicle and cargo safety rather than just the shortest distance. The system is designed to operate without human intervention, building a dataset as vehicles traverse their routes.

This grant expands drivebuddyAI’s portfolio to over 15 patents covering ADAS, DMS, and AI perception systems. These include technologies for driver recognition, drowsiness detection, and risk assessment. The systems are validated under AIS184, EU2144/2019 & 2023, and EURO NCAP 2026 standards.

Nisarg Pandya, Founder & CEO, drivebuddyAI, said, “We are building AI that solves multiple problems at once. Road quality is not a standalone problem; it sits at the intersection of driver safety, cargo protection, and fleet efficiency. This patent is our answer to a gap that the industry has long ignored: knowing not just where you are going, but what the road ahead will do to your vehicle and your cargo and its impact on TAT.”

Marquardt, E Ink & Covestro Develop Integrated Display Technology For Automotive Interiors

Marquardt, E Ink, Covestro

Marquardt, a supplier of mechatronic systems, has launched a concept vehicle, ‘The Centum’, to demonstrate the integration of functional controls into automotive surfaces. The project involved a collaboration with E Ink and Covestro to develop a door interior panel that embeds a responsive display within synthetic materials.

The project aimed to maintain the tactile properties of polyurethane (PU)-coated textiles while enabling a colour-changing display to remain invisible until activated. This supports industry trends toward backlit surfaces and integrated control elements.

The display technology uses E Ink, which provides a low-energy, durable electronic paper display designed for automotive environments. For coating, Covestro has developed a transparent film using INSQIN waterborne PU technology. The coating uses Impranil DLC-F, a waterborne polyurethane dispersion used in automotive topcoats.

The resulting material retains the texture of standard automotive textiles while allowing the underlying display colors to remain visible through the coating.

Felix Hake, Head of Innovation, Marquardt, said, “With The Centum, we wanted to demonstrate how intelligent functions can be integrated into interior surfaces without compromising design or quality. Working with E Ink and Covestro allowed us to create a material solution that combines a premium tactile experience with responsive visual effects.”

Dr Torsten Pohl, Global Head of Textile Coatings, Covestro, added, “This project highlights the versatility of INSQIN PU technology and Impranil DLC-F. By developing a transparent, automotive-grade PU coated synthetic compatible with E Ink displays, we were able to support Marquardt in integrating dynamic functionality into familiar surface materials.”

Pete Valianatos, Senior Director, E Ink, said, “Our e-paper display technology is designed to deliver dynamic visual experiences with low power consumption, while maintaining the robustness required for demanding applications. Collaborating with Marquardt and Covestro has enabled us to demonstrate how E Ink displays can be integrated behind coated interior surfaces, allowing automotive designers to introduce adaptive colour features without changing the established look and feel of premium materials.