Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale
- By 0
- February 04, 2020

Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.” Edited excerpts:
Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?
Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.
There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.
For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.
We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.
Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?
Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.
There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.
Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?
Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.
Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)?
Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.
MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.
For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’
Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?
Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.
A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.
Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?
Saale: Absolutely, imagine a situation where the parents trust the child completely.
Q: You will be the parent and Tier-1s the children?
Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.
Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?
Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.
Q: How do you manage multiple sensors in the vehicle?
Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.
Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.
Q: With all the facilities that you provide to the driver, are you not actually deskilling him?
Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.
Q: Are you also working on cyber security, on things that get into the car?
Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.
Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?
Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.
Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?
Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.
Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.
Q: Can you tell us about the work done around IoT?
Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.
Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?
Saale: We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)
Carraro Group Meets Indian Officials In Milan
- By MT Bureau
- June 06, 2025

Carraro Group’s leadership – including Ettore Francesco Sequi, Chairman of Carraro India, and Tomaso Carraro, Vice Chairman of Carraro Group and Carraro India – had a meeting with Union Minister Piyush Goyal and Indian Ambassador to Italy Vani Sarraju Rao in Milan, Italy, underscoring the deepening industrial collaboration between Italy and India, particularly in the off-highway, agriculture and construction equipment sectors.
The discussions reaffirmed Carraro Group’s long-standing commitment to India, which began in 1997. Under the motto ‘Think & Make in India’, the company has focused on developing localised solutions for the Indian market, including advanced 4WD drivetrain systems that enhance agricultural productivity and farm mechanisation. These technologies play a crucial role in supporting food security by improving efficiency for farmers, enabling higher yields and addressing global demand for sustainable food production.
Carraro India has set an ambitious growth target, aiming to increase its turnover from the current EUR 200 million to EUR 350 million by the fiscal year 2028-29. To achieve this, the company plans to expand its manufacturing facility in Pune, reinforcing its production capabilities and strengthening its supply chain within India. This expansion aligns with India’s ‘Make in India’ initiative, promoting local manufacturing and job creation while catering to both domestic and international markets.
The engagement highlights India’s growing appeal as a manufacturing and investment destination for European companies, particularly in the agricultural and construction machinery sectors. It also reflects the broader economic and technological partnership between India and Italy, fostering innovation, skill development and industrial growth.
Continental’s New Sensor Tech Measures Heat In EV Motors, Claims To Reduce Rare Earths To Protect Magnet
- By MT Bureau
- June 04, 2025

German automotive technology giant Continental has developed a new sensor technology that is said to significantly enhance the efficiency and sustainability of electric vehicle (EV) motors.
For the first time, their new e-Motor Rotor Temperature Sensor (eRTS) directly measures the temperature inside permanently excited synchronous motors on the rotor itself.
This innovative approach delivers substantially more precise measurement results than current software-based temperature simulations, drastically reducing the tolerance range from 15deg Celsius to a mere 3deg Celsius. The enhanced accuracy offers a dual benefit for vehicle manufacturers: it enables them to reduce the reliance on costly rare earth elements used to boost magnet heat resistance and simultaneously improve potential motor performance. This, in turn, paves the way for greater sustainability in EV production.
The eRTS is a key development from Continental's E-Mobility Sensors (EMS) product centre, which is dedicated to creating advanced sensor technologies for electric vehicles.
Bin Huo, Head of Passive Safety and Sensorics (PSS) segment, Continental, said, "With less resource consumption and lower costs, eRTS sensor technology is advantageous over current solutions. This innovation shows that investing resources and focusing expertise in our product centre was absolutely the right decision. We will continue to successively expand our EV sensor portfolio."
Higher Measuring Accuracy
The eRTS system comprises two distinct components: a wireless mote temperature sensor unit positioned close to the magnet within the EV motor and a wired transducer element situated outside the motor, connected to the inverter control.
Rotors operate under extreme conditions, with temperatures potentially reaching up to 150deg Celsius. Consequently, precise monitoring and control of heat development in EV motors are paramount. Presently, heat development is not measured directly but is instead calculated based on data from the stator temperature sensor, phase current measurements and environmental variables. This indirect method results in a tolerance range of up to 15deg Celsius. To safeguard magnets from demagnetisation due to excessive heat, expensive rare earth elements are typically used to cover this entire tolerance range and ensure sufficient heat resistance.
The significantly greater measuring accuracy of the eRTS, which reduces the tolerance range to just 3deg Celsius, presents car manufacturers with new design possibilities and freedom in permanent magnet synchronous EV motors.
A considerable proportion of costly rare earth materials, which would otherwise be required to account for the wider tolerance range for safety reasons, can now be saved. Furthermore, the improved accuracy offers the intriguing prospect of enhancing motor performance by pushing the operational limits closer to the actual temperature threshold.
Christoph Busch, Lead – Product Centre, Continental, said, "Our E-Mobility Sensors product centre aims to increase efficiency and sustainability in electric vehicles. The eRTS technology is a prime example of this: reducing the use of rare earths contributes to a more sustainable supply chain, especially given that the number of EVs is expected to greatly increase in the coming years and decades. In combination with other sensor technologies, such as the e-Motor Rotor Position Sensor, it can even act as a system solution to create synergies that can save car manufacturers money and effort."
Ultrasound Technology
The eRTS's two components, the mote element and the transducer element, work in tandem. The mote temperature sensor unit measures the temperature directly at the target area, as close as possible to the magnet. Crucially, the wireless mote draws its energy solely from the wired transducer, which is connected to the Electronic Control Unit (ECU) and simultaneously provides the transducer with its measuring data. The transducer is located outside the EV motor on the chassis and transmits temperature information to the inverter control via a communication interface. Both the mote and transducer communicate using Piezo ultrasound, which also facilitates the energy supply to the mote.
- Stargate
- Stargate UAE
- Cisco
- OpenAI
- Nvidia
- Softbank Group
- Oracle
- Jensen Huang
- Masayoshi Son
- Larry Ellison
- Sam Altman
- Chuck Robbins
- Peng Xiao
- G42
- Abu Dhabi
Global Tech Giants Unite To Launch Stargate UAE, Ushering A New Era Of AI Collaboration
- By MT Bureau
- June 02, 2025

In a landmark development for artificial intelligence and global technological partnerships, G42, OpenAI, Oracle, NVIDIA, SoftBank Group and Cisco have joined forces to launch Stargate UAE, a next-generation AI infrastructure cluster set to operate in Abu Dhabi.
The announcement, made in the presence of President Sheikh Mohamed bin Zayed Al Nahyan, highlighted UAE’s commitment to driving cutting-edge innovation on the world stage.
The launch event witnessed the attendance of Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister & Minister of Defence and Sheikh Tahnoon bin Zayed Al Nahyan, Deputy Ruler of Abu Dhabi and Chairman of the Artificial Intelligence Council, alongside prominent dignitaries and senior officials.
Stargate UAE, a 1-gigawatt compute cluster, will be constructed by G42 and operated by OpenAI and Oracle. NVIDIA will provide its cutting-edge Grace Blackwell GB300 systems, while Cisco contributes AI-ready connectivity and zero-trust security frameworks. SoftBank Group will also play a crucial role in the initiative. Once operational, Stargate UAE will deliver exceptional AI infrastructure, scalable compute resources, and ultra-low latency for inferencing, enabling powerful AI applications across industries. The first 200-megawatt cluster is slated to go live in 2026.
Designed to fuel scientific discovery, industry innovation and economic growth, Stargate UAE will support sectors including healthcare, energy, finance and transportation. It forms the cornerstone of the newly announced UAE–US AI Campus, a 5-gigawatt AI hub spanning 10 square miles in Abu Dhabi – the largest deployment of its kind outside the United States. Powered by a combination of nuclear, solar and natural gas sources, the facility will prioritise sustainability and low-carbon operations. It will also feature a science park to nurture talent, advance research, and promote sustainable computing solutions.
The UAE–US AI Campus builds upon the ‘US-UAE AI Acceleration Partnership’, a framework unveiled last week by the U.S. and UAE governments to foster safe, secure and responsible AI technologies. As part of this initiative, UAE entities will expand their digital infrastructure investments in the U.S., including projects like Stargate U.S., aligned with the ‘America First Investment Policy.’
Peng Xiao, Group CEO, G42, said, “The launch of Stargate UAE is a significant step in the UAE–US AI partnership. As a founding partner, we’re proud to work alongside institutions that share our belief in responsible innovation and meaningful global progress. This initiative is about building a bridge – rooted in trust and ambition – that helps bring the benefits of AI to economies, societies, and people around the world.”
Sam Altman, Co-founder and CEO, OpenAI, said, “By establishing the world’s first Stargate outside of the US in the UAE, we’re transforming a bold vision into reality. This is the first major milestone in our OpenAI for Countries initiative – our effort to work with allies and partners to build AI infrastructure around the world. It’s a step toward ensuring some of this era’s most important breakthroughs – safer medicines, personalised learning, and modernised energy – can emerge from more places and benefit the world.”
Larry Ellison, CTO and Chairman, Oracle, said, “Stargate pairs Oracle’s AI-optimised cloud with nation-scale sovereign infrastructure. This first-in-the-world platform will enable every UAE government agency and commercial institution to connect their data to the world’s most advanced AI models. This landmark deployment sets a new standard for digital sovereignty and demonstrates how nation states can harness the power of the most important technology in the history of humankind.”
Jensen Huang, Founder and CEO, NVIDIA, said, “AI is the most transformative force of our time. With Stargate UAE, we are building the AI infrastructure to power the country’s bold vision – to empower its people, grow its economy, and shape its future.”
Masayoshi Son, Chairman and CEO, SoftBank Group, said, “When we unveiled Stargate in the US with OpenAI and Oracle, we set out to build an engine for the next information revolution. Now, the UAE becomes the first nation beyond America to embrace this sovereign AI platform, proving the global nature of this vision. SoftBank is proud to support the UAE’s leap forward. Bold investments, trusted partnerships, and national ambition can create a more connected, more joyful and more empowered world.”
Chuck Robbins, Chair and CEO, Cisco, said, “Cisco is proud to join Stargate UAE to advance groundbreaking AI innovation in the UAE and around the world. By embedding our secure AI-optimised networking fabric for this international deployment, we're building smart, secure and energy-efficient networks that will turn intelligence into impact at global scale.”
- Maruti Suzuki India
- Japan External Trade Organisation
- JETRO
- Dr Tapan Sahoo
- Takashi Suzuki
- Hisashi Takeuchi
- Accelerator
- Incubation
- Mobility Challenge
- Nurture
Maruti Suzuki and JETRO Partner to Boost India-Japan Startup Collaboration
- By MT Bureau
- May 29, 2025

Maruti Suzuki India, the country’s largest carmaker, has announced a new partnership with the Japan External Trade Organisation (JETRO) aimed at fostering innovation and creating business opportunities for startups in both India and Japan.
The collaboration, formalised through a Memorandum of Understanding (MoU), seeks to bridge the startup ecosystems of the two nations.
The MoU was formally exchanged by Dr Tapan Sahoo, Executive Officer, Digital Enterprise, Maruti Suzuki India and Takashi Suzuki, Chief Director General, JETRO India, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, was also present during the signing.
As per the understanding, Maruti Suzuki India and JETRO will work together to help Indian startups gain access to Japan's innovation landscape, while Japanese startups will similarly have the opportunity to explore India's vibrant startup ecosystem.
Beyond access, the partnership will facilitate networking and participation for these startups in relevant industry events and activities, connecting them with potential partners. Indian startups selected through Maruti Suzuki's four innovation programs – Accelerator, Incubation, Mobility Challenge and Nurture – will be eligible to participate in these initiatives. Japanese startups, on the other hand, will be able to explore the Indian market through JETRO's support.
Hisashi Takeuchi, said, "Through our multi-format innovation programs, we have been engaging with startups in India to co-create technology-driven solutions relevant to the automobile manufacturing and mobility space. We see great potential in Indian startups, and with this MoU with JETRO, we will be able to provide a platform for these promising startups to explore the Japanese business landscape."
Takashi Suzuki, Chief Director General, JETRO India, said, "Maruti Suzuki stands as one of the finest examples of the successful partnership between India and Japan. With this MoU, we are creating opportunities for even more fruitful business collaborations between our two nations. This MoU aims to foster innovation, drive economic growth, and further strengthen the deep-rooted ties between India and Japan."
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