Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale
- By 0
- February 04, 2020
Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.” Edited excerpts:
Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?
Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.
There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.
For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.
We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.
Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?
Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.
There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.
Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?
Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.
Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)?
Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.
MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.
For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?
Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.
A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.
Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?
Saale: Absolutely, imagine a situation where the parents trust the child completely.
Q: You will be the parent and Tier-1s the children?
Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.
Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?
Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.
Q: How do you manage multiple sensors in the vehicle?
Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.
Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.
Q: With all the facilities that you provide to the driver, are you not actually deskilling him?
Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.
Q: Are you also working on cyber security, on things that get into the car?
Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.
Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?
Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.
Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?
Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.
Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.
Q: Can you tell us about the work done around IoT?
Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.
Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?
Saale: We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)
Valeo to Manufacture Localised ADAS System In Gujarat For Indian CV OEM
- By MT Bureau
- May 15, 2026
French automotive supplier Valeo has been nominated by a major Indian automotive manufacturer to supply its Valeo Smart Safety 360 (VSS360) system for commercial vehicles.
The advanced driver assistance system (ADAS) is designed specifically for the Indian market and will be produced at Valeo's manufacturing facility in Sanand, Gujarat.
The VSS360 is a ‘one-box’ ADAS solution that integrates radar fusion directly into a smart front camera. This design allows vehicle manufacturers to remove individual Electronic Control Units (ECUs), reducing costs and simplifying integration into existing vehicle architectures.
A significant technical feature of the system is the Univolt Camera, which is compatible with both 12V and 24V electrical architectures, allowing it to be used in vehicles ranging from Light Commercial Vehicles (LCVs) to heavy-duty trucks.
The system utilises three radars and one camera to provide a suite of safety and comfort functions, including:
- Moving Off Information System: Protects pedestrians and cyclists during vehicle pull-away.
- Blind Spot Information System: Monitors side zones for vulnerable road users.
- Standard ADAS Functions: Includes Forward Collision Warning, Automatic Emergency Braking, and Lane Departure Warning.
- Driver Monitoring: Software that detects driver drowsiness and fatigue to mitigate accident risks.
The system has been tailored to meet upcoming General Safety Regulations in India and handles unpredictable traffic conditions common on Indian roads. It also supports over-the-air (OTA) updates to maintain software performance throughout the vehicle's lifecycle.
Marc Vrecko, CEO, Valeo Brain Division, said, "This award demonstrates how our high-end ADAS technology can perform in the world’s most demanding environments while drastically improving road safety. India is a cornerstone of our 'Elevate 2028' strategy and Valeo is committed to providing high-tech, scalable, and cost-optimised safety solutions that meet the specific requirement of Indian roads."
Jayakumar G, Group President & Managing Director, Valeo India, added, "This award marks an important milestone in expanding our ADAS portfolio in the commercial vehicle segment in India. By localising these advanced solutions, we aim to deliver highly competitive products tailored to our customers’ needs. Regulatory momentum is a key driver accelerating ADAS adoption and supporting our journey towards safer and smarter mobility in India."
- Hyundai Motor Group
- Hyundai Centre of Excellence
- IIT Kanput
- IIT Hyderabad
- VNIT Nagpur
- Tezpur University
- IIT Madras
- IIT Delhi
- IIT Bombay
- Chang Hwan Kim
Hyundai Motor Group Expands Academic Consortium For Electrification Research in India
- By MT Bureau
- May 15, 2026
Hyundai Motor Group has expanded its Center of Excellence (Hyundai CoE) in India by forming a consortium with 7 universities to conduct research into battery and electrification technologies.
This initiative adds IIT Kanpur, IIT Hyderabad, VNIT Nagpur and Tezpur University to the existing partnership established in 2025 with IIT Madras, IIT Delhi and IIT Bombay.
The Group is managing 39 joint projects through these institutions, focusing on battery cell safety, energy density and diagnostic systems. Research is specifically directed toward battery designs and materials intended for the Indian environment.
Technical work also includes the development of an AI-powered Vehicle-to-Grid (V2G) platform and advancements in Battery Management Systems (BMS).
To facilitate technical exchange, the Group has introduced a Korea Visiting Programme for researchers and a series of global conferences and forums. These programmes are designed to connect government, industry, and academic leaders to discuss emerging electric vehicle (EV) technologies and share technical insights between India and Korea.
Chang Hwan Kim, Head of the Electrification Energy Solutions Tech Unit, Hyundai Motor Group, said, “By bringing together the distinguished professors and emerging researchers from these seven institutes, we can create powerful synergies that will yield immense value for both Hyundai and India's sustainable growth. I strongly believe that the Hyundai CoE will grow to become the premier expert network of the Indian academic community”.
The long-term objective of the project is to establish a research hub that provides solutions for the domestic automotive industry and supports the transition to electric mobility through local talent and institutional expertise.
NXP And Quanta Partner To Deliver Deterministic Zonal Networking For SDVs
- By MT Bureau
- May 14, 2026
NXP Semiconductors has announced a collaboration with Quanta to launch a deterministic zonal networking solution designed for next-generation Software-Defined Vehicle (SDV) architectures.
The platform combines NXP’s S32 automotive processing platform with TrustMotion’s MotionWise middleware to provide predictable, real-time communication across vehicle networks.
The solution is engineered to solve a primary challenge for automotive manufacturers: ensuring precise timing across distributed compute and network components. By providing end-to-end determinism, the platform reduces the risk of errors during late-stage system integration.
The solution features an automated workflow for topology discovery and schedule generation designed to accelerate SDV program timelines. It combines NXP S32 processors, SJA1110 TSN-enabled switches and multi-PMIC power management into a single, validated system.
It provides low jitter and predictable latency across Electronic Control Units (ECUs) and in-vehicle networks, supporting Quality of Service (QoS). Thus making it scalable to support latency-sensitive applications including audio over Ethernet, high-performance compute (HPC) integration and real-time control.
Sebastien Clamagirand, SVP and GM, NXP Semiconductors, said, “Software defined vehicles require a fundamentally different approach to vehicle architecture – one that delivers deterministic timing across both compute and network at scale. We are helping OEMs overcome the limitations of legacy architectures, reduce integration risk and accelerate development of scalable zonal systems.”
Terrisa Chung, Vice-President and General Manager, Quanta, added, “Quanta’s Adaptive Zonal System is designed to deliver deterministic performance and system level scalability for next generation vehicle platforms. Working with NXP, we’re providing a ready to deploy foundation that helps our customers move faster while meeting strict timing, safety, and reliability requirements.”
The partnership aims to streamline the transition from domain-based designs to zonal E/E systems. NXP and Quanta have also confirmed they are working toward aligning this solution with the NXP CoreRide zonal reference system to support broader SDV integration in future vehicle programs.
Volvo Cars Selects Aptiv’s Gen 8 Radar For Next-Generation Safety Systems
- By MT Bureau
- May 13, 2026
Aptiv has announced that Volvo Cars has awarded its Gen 8 radar platform for deployment in future vehicle programs, with production scheduled to begin in 2028.
The partnership centres on enhancing the perception capabilities of Volvo’s Advanced Driver Assistance Systems (ADAS) as both companies shift toward software-defined architectures.
The Gen 8 platform is Aptiv's latest advancement in high-resolution sensing, utilising proprietary antenna and silicon designs to support AI-powered and machine learning-powered safety functions.
Key Capabilities of the Gen 8 Radar Platform:
- High-Resolution Perception: Superior angular measurement and discrimination allow the system to resolve complex driving scenarios with high precision.
- Environmental Robustness: Engineered to maintain high performance in adverse weather and challenging urban environments where traditional sensors may struggle.
- Sensor Fusion Optimisation: Designed for seamless integration with cameras and other perception layers, providing a more reliable "world model" for the vehicle's computer.
- Scalability: A modular architecture that allows Volvo to deploy the technology across various vehicle lines and global markets efficiently.
Alwin Bakkenes, Head of Software Engineering at Volvo Cars, said, “Volvo Cars has always been guided by a belief that safety should be designed around people and real‑world driving conditions. Aptiv’s Gen 8 radar platform helps us deliver even more robust perception capabilities to our advanced driver assistance systems across increasingly complex environments and driving scenarios.”
Matthew Cole, Senior Vice President, Sensors & Compute at Aptiv, added: “Volvo Cars’ commitment to protecting people inside and outside the vehicle has set the benchmark for automotive safety. Aptiv’s Gen 8 radar was designed with that same purpose in mind: delivering dependable, high-resolution perception that performs in a wide range of use cases and environmental conditions. We’re proud to support Volvo Cars as they continue advancing their safety ambitions across future vehicle programs.”
The collaboration reinforces Volvo Cars' long-term safety mission – aiming for a future with zero accidents, while positioning Aptiv as a primary technology partner in the evolution of intelligent, software-led vehicle safety systems.

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