Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

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  • February 04, 2020
Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.”  Edited excerpts:

Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?

Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.

There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.

For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.

We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.

Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?

Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.

There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.

Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?

Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.

Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)? 

Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.

MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.

For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?

Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.

A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.

Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?

Saale: Absolutely, imagine a situation where the parents trust the child completely.

Q: You will be the parent and Tier-1s the children?

Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.

Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?

Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.

Q: How do you manage multiple sensors in the vehicle?

Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.

Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.     

Q: With all the facilities that you provide to the driver, are you not actually deskilling him?

Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.

Q: Are you also working on cyber security, on things that get into the car?

Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.

Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?

Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.

Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?

Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.

Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.

Q: Can you tell us about the work done around IoT?

Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.

Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?

Saale:  We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)

Valeo Expands EV Ecosystem Footprint With Advanced Ineez Smart Charging Solutions

Valeo - Ineez

French tier 1 supplier Valeo has expanded its presence in the electric vehicle ecosystem with the introduction of its advanced smart charging product range. The new lineup is being showcased at the Drive to Zero event at Paris Expo Porte de Versailles.

For the first time, the company is demonstrating its new Ineez AC charging station, which features native integration of bidirectional Vehicle-to-Grid (V2G) technology and the ISO 15118-20 communication protocol. The implementation transforms the traditional vehicle charging point into an active hub capable of optimising local energy flows and reducing user costs by allowing real-time interaction between electric vehicles and the power grid.

The core software and hardware architecture powering Valeo's V2G charging equipment utilises a technology platform originally engineered by IoTecha, which is now owned by Valeo.

This system combines updated communication networks with a cloud-based IoT.ON management platform to secure baseline interoperability between the EV, the charger and the local utility provider.

It utilises ISO 15118-20 protocol, which serves as a secure, universal digital interface between the vehicle and the hardware to guarantee ultra-secure data transfers and support bidirectional energy flows. Embedded software stacks allow for localised implementation of varying international grid codes, optimising hardware functionality according to specific geographic requirements.

The autocharge feature streamlines the consumer charging process by incorporating automatic, cardless user authentication upon plug-in. The bidirectional power flow enables electric vehicles to feed stored energy back into power grids or localised buildings during peak energy demand periods, serving as a functional tool for asset monetisation.

At the event, Valeo is exhibiting its full Ineez commercial portfolio, structured to target residential, commercial, industrial and fleet applications including – Smart Unidirectional (V1G) AC Stations, Advanced Bidirectional (V2G) AC Stations, Energy Management Systems and Ancillary Hardware.

Isabelle D’Ambrosio, Vice-President of Smart Mobility, Valeo, said, “At Valeo, we are combining our industrial excellence and software protocols, to make advanced energy flexibility both accessible and future-proof for our customers, expanding our reach beyond the traditional automotive technology. We are proud to present our latest Ineez AC charging station that offers Vehicle-to-grid technology as well as the latest communication protocol that secures a safe interface between the vehicle and the charging station.”

Oleg Logvinov, Founder, IoTecha, added, “As EV infrastructure becomes woven into the fabric of daily life – from the driveway to the highway – the potential for asset monetisation scales exponentially. IoTecha’s platform, now a part of Valeo’s global ecosystem, bridges the gap between simple charging and smart monetisation. We aren’t just charging vehicles; we are providing a one-stop shop to turn every EV into a high-performance revenue engine.”

Synopsys To Host SNUG India 2026 Conference In Bengaluru

File photo: Synopsys 2025

Synopsys, Inc., a prominent provider of silicon-to-systems design solutions, will host its annual flagship Synopsys User Group (SNUG) India 2026 conference at the Sheraton Grand Bengaluru Whitefield Hotel on 18 June 2026.

The one-day event serves as a collaborative platform for semiconductor design engineers, technology executives and ecosystem partners across India's electronics and systems engineering sectors to discuss developments in the era of pervasive artificial intelligence.

The conference will open with a keynote presentation delivered by Ravi Subramanian, Chief Product Management Officer at Synopsys, titled ‘Re-Engineering the Future of Silicon’. The address will examine the structural transformations occurring within engineering design and development workflows, driven by specific technical shifts:

  • AI and Agentic Workflows: Exploring how machine learning and autonomous agent frameworks are optimising traditional silicon layout and verification pipelines.
  • Silicon-to-Systems Innovation: Evaluating the accelerating convergence of standard silicon design, multiphysics analysis and intelligent system engineering to manage high design complexity.
  • Accelerated Innovation Cycles: Addressing the challenges organisational engineering teams face during truncated development timelines for complex semiconductor products.

As software-defined architectures and AI transform product development paradigms, SNUG India 2026 will run multi-track sessions detailing next-generation engineering workflows. The technical program will incorporate peer-reviewed customer presentations, expert panels and technical deep-dives covering – AI-enabled semiconductor engineering & automation tools; 3DIC and advanced packaging; managing signal integrity & layout density in multi-dye chip architectures; multiphysics chip design & hardware-assisted verification systems and design methodologies for software-defined systems.

Sudeep Kallappa Shivalli, Regional Senior Director, Go To Market at Synopsys, said, “SNUG India 2026 reflects the spirit of collaboration and innovation that has defined the Synopsys Users Group community for over three decades. As engineering teams navigate unprecedented complexity driven by AI, intelligent systems and software-defined products, platforms like this becomes increasingly important for bringing together customers, partners and technology experts to exchange insights, share experiences and collectively shape the future of innovation.”

File photo: Synopsys 2025

Varroc Partners TOLYY To Expand Digital Cockpit Manufacturing Capabilities

Varroc - TOLYY

Pune-based automotive component manufacturer Varroc Engineering has announced inked a Strategic Cooperation Agreement with Suzhou Tolyy Optronics Co (TOLYY).

The strategic partnership establishes a joint framework for select programs to localise and supply next-generation digital cockpit solutions for global passenger and commercial vehicle platforms.

The alliance establishes a co-development and manufacturing platform aimed at securing joint market participation across India, Europe and North America.

As per the understanding, TOLYY will support Varroc through a multi-tiered supply and localisation engineering model. This flexible framework includes two primary supply paths: the delivery of fully integrated display modules – encompassing display panels, backlight units, touch interfaces, protective enclosures and electronic control units (ECUs) – as well as screen-only component supply intended for localised final assembly within India.

Varroc will utilise these components to manage the overall system integration, technical validation and manufacturing of advanced automotive display solutions tailored to diverse vehicle applications.

The structural cooperation model is organised around three strategic operational pillars – program-specific module supply, localised Indian assembly and industrialisation rights.

This decentralised production approach is projected to accelerate product time-to-market, strengthen automotive component supply chain resilience and meet rising OEM demand for localised, high-technology electronics.

Dhruv Jain, Whole Time Director and CEO of Varroc Business II, said, “At Varroc, our endeavour is to deliver brilliance at scale by seamlessly integrating global innovation with localised execution. This partnership with TOLYY strengthens our ability to offer cutting-edge digital cockpit capabilities while enhancing supply chain resilience and supporting OEMs to provide safe, smart and sustainable mobility solutions.”

Strong Shi, President and CEO, TOLYY, added, “TOLYY is excited to embark on this strategic partnership with Varroc, a recognised leader in global automotive manufacturing. This alliance is a testament to the industry’s recognition of our cutting-edge display engineering and integrated module capabilities. By combining our advanced technologies with Varroc’s scale and deep customer access, we are not just supplying components but co-creating the next generation of digital cockpit experiences for key markets worldwide. This partnership accelerates our shared vision of setting new benchmarks for performance, quality and supply chain efficiency in automotive displays.”

Uber Invests In ONDC To Deepen Integration With India's Digital Public Infrastructure

Uber App

Uber, one of the leading rides-hailing platforms, has announced a strategic investment in the Open Network for Digital Commerce (ONDC). The transaction marks one of the earliest equity investments by a global technology firm into the network.

The capital infusion builds upon Uber’s existing operational integrations with ONDC and to expand user access to multimodal transportation architectures and optimise decentralised logistics frameworks for independent earners and commercial enterprises across the open network.

The deepening collaboration focuses heavily on bridging mass public transit networks with last-mile ride-sharing services under a unified application experience.

The move will see integrated metro rail ticketing features, which are currently live across five Indian cities through the Uber application. Consumers have booked more than 10 million metro rides utilising the Uber-ONDC interoperable infrastructure, indicating strong market demand for consolidated public transit options.

Beyond passenger transit, Uber plans to co-develop enhanced supply chain and logistics features alongside ONDC to improve discovery and delivery efficiencies for businesses operating on the digital platform.

Prabhjeet Singh, President of Uber India and South Asia, said, "India has been at the forefront of building Digital Public Infrastructure that is inclusive, interoperable, and transformative at scale. Our ongoing partnership with ONDC and now this investment puts us at the heart of that innovation journey. By investing in this network, we're helping more people move, more businesses grow, and more earners thrive harnessing the power of the ONDC network.”

Adil Zainulbhai, Independent Director, ONDC, added, "ONDC is a key pillar of India’s efforts to democratise digital commerce and create a level playing field for businesses of all sizes. Uber’s investment is a strong endorsement of India’s digital public infrastructure and its potential to drive innovation, efficiency and inclusive growth."

Image only for representational purposes.