Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

  • By 0
  • February 04, 2020
Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale

Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.”  Edited excerpts:

Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?

Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.

There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.

For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.

We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.

Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?

Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.

There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.

Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?

Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.

Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)? 

Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.

MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.

For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?

Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.

A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.

Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?

Saale: Absolutely, imagine a situation where the parents trust the child completely.

Q: You will be the parent and Tier-1s the children?

Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.

Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?

Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.

Q: How do you manage multiple sensors in the vehicle?

Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.

Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.     

Q: With all the facilities that you provide to the driver, are you not actually deskilling him?

Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.

Q: Are you also working on cyber security, on things that get into the car?

Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.

Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?

Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.

Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?

Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.

Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.

Q: Can you tell us about the work done around IoT?

Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.

Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?

Saale:  We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)

Marelli's Zone Control Unit Named Engineering Product of the Year

Marelli

Tier 1 automotive supplier Marelli has received the ‘Commendable’ honour in the ‘Engineering Product of the Year’ category at the Digital Engineering Awards 2026. The ceremony, hosted by L&T Technology Services in association with ISG and CNBC-TV18, was held in Boston, USA, on 12 March 2026.

The award recognises the role of Marelli’s Zone Control Unit (ZCU) in the transition towards software-defined vehicles.

The ZCU is designed to replace traditional domain-based architectures with a platform that delivers cross-domain control through a single Electronic Control Unit (ECU). This system simplifies vehicle electrical and electronic (E/E) layouts and enables communication across vehicle zones. By reducing the number of dedicated ECUs and streamlining wiring, the ZCU reduces wiring harness weight by 30 per cent compared to existing systems.

It is built on the EliteZone platform and supports ethernet capabilities, hardware accelerators, and remote-control protocols. It features processing performance up to 6 KDMIPS, two-port Gigabit Ethernet, and more than 20 CAN and LIN interfaces. The unit also includes an integrated hypervisor and data routing engine, supporting functional safety up to ASIL D standards.

For power management, the ZCU accommodates 48V system requirements with dedicated power input and efuse-protected output. The hardware uses a service-oriented architecture (SOA), which decouples software development from hardware. This approach allows modules to subscribe to services exposed by the ECU, supporting feature updates throughout the vehicle lifecycle and shortening development cycles for manufacturers.

Ravi Tallapragada, President, Marelli’s Electronics business, stated, “This recognition for our Zone Control Unit makes me and all of us at Marelli truly proud. It reflects the impact of our work on supporting the industry’s transition toward software-defined vehicles. By bringing cross-domain control into a single, scalable platform, our ZCU enables vehicle makers to innovate at speed. I want to congratulate our global engineering teams, whose dedication and expertise made this achievement possible.”

drivebuddyAI Receives Patent For Vehicle Facial Recognition System

drivebuddyAI

drivebuddyAI has been awarded a patent for a facial recognition system designed for vehicle environments. The technology identifies drivers in moving vehicles to monitor duty hours and manage fatigue.

The system uses computer vision and artificial intelligence to recognise faces under varying lighting conditions and when drivers wear accessories such as caps or mufflers. This replaces manual or key-based identification methods to track driving time for wage calculations and safety compliance.

The patented technology is integrated into several areas of the company's product suite:

  • Driver Profiling: Used in the 'CARDs' scoring method.
  • Alert Systems: Provision of language-specific alerts based on driver identification.
  • Performance Monitoring: Real-time tracking of duty time and driver behaviour.
  • Compliance: Alignment with Indian government discussions on enforcing rest periods for commercial vehicle operators.

The company holds 15 patents in AI vision, edge processing, and risk assessment. Its systems meet India's AIS-184 driver monitoring standards and the European Union's General Safety Regulation (GSR) 2144.

Nisarg Pandya, CEO, drivebuddyAI, said, “Driver fatigue remains one of the most critical yet under-addressed causes of highway accidents. Our patented technology ensures that fleets know exactly who is driving, for how long, and under what conditions. This creates a foundation for enforcing safe driving limits while also enabling continuous learning and improvement for drivers. This milestone reflects our commitment to delivering technology built from the ground up and leveraging AI to enable safer and smarter driving solutions.”

Servotech And Electra EV Secure Joint Patent For Low-Voltage EV Charging

EV Charging

Servotech Renewable Power System and Electra EV have been granted a patent by the Indian Patent Office for an ‘Electric Vehicle Charging Device’. The technology is designed to provide charging solutions for low-voltage electric vehicles (EVs).

The device addresses interoperability challenges by enabling fast DC charging for low-voltage EVs with sub-200V DC platforms. This includes vehicles based on GB/T Bharat DC 001 standards. The technology allows these vehicles to utilise widely deployed, conventional high-voltage CCS2 charging infrastructure.

The patented device incorporates power management and voltage conversion systems to facilitate energy transfer to low-voltage battery platforms. The primary focus of the technology is on vehicle segments such as small commercial EVs and pick-up vans, which are used for urban and last-mile mobility.

Key features of the technology include:

  • Interoperability: Enables sub-200V DC platforms to use CCS2 fast-charging stations.
  • Compatibility: Supports vehicles adhering to GB/T Bharat DC 001 standards.
  • Energy Management: Advanced voltage conversion to ensure safe battery charging.
  • Safety: Integrated protocols for stable energy transfer.

The joint ownership of the patent by Servotech and Electra EV is intended to accelerate the development of charging infrastructure for small commercial fleets. The demand for such flexible solutions has increased as adoption of low-voltage EVs grows within the Indian logistics and transport sectors.

Arun Handa, CTO, Servotech Renewable Power System, said, “Securing this patent is an important step in strengthening our innovation-led approach to EV charging technology. Low-voltage electric vehicles are a key part of India’s mobility ecosystem, particularly in segments like small commercial fleets. This patented device has been designed to ensure safe, efficient, and reliable charging for such vehicles, helping make EV adoption through improved charging compatibility.”

NXP Introduces CoreRide Z248 Zonal Reference System For 48V Architectures

NXP Semiconductors

NXP Semiconductors has launched the NXP CoreRide Z248, a zonal reference system combining 48V energy distribution with data routing. The hardware-software foundation is designed to assist OEMs and Tier 1 suppliers in transitioning to software-defined vehicle (SDV) architectures by reducing integration effort and development cycles.

The Z248 is built on NXP’s S32K5 microcontroller series, featuring on-chip Magnetic Random Access Memory (MRAM). This technology is intended to accelerate electronic control unit (ECU) programming during manufacturing and over-the-air (OTA) updates.

The system integrates several 48V-capable components and networking tools:

  • Power Management: Includes eFuses, Power Management Integrated Circuits (PMICs), and DC-DC converters for energy conversion and protection.
  • Networking: Features Ethernet PHY and CAN transceivers for data handling.
  • Software Stack: A pre-validated stack managing smart data energy network (SDEN) functions such as impedance monitoring and diagnostics.
  • Safety: Built-in functional safety and real-time responsiveness for zonal processing.

NXP stated it has validated the Z248 through system-level tests focusing on low-power modes and wake-up response times. The package includes a Board Support Package (BSP) with integrated software from partners including GLIWA for performance monitoring, Green Hills Software for compilers and Vector for embedded tools.

The reference system is designed for deployment across internal combustion engine (ICE), hybrid, and battery electric vehicle (BEV) platforms. It supports ECU consolidation by managing energy distribution and data protocols within a single architecture.

Sebastien Clamagirand, SVP and General Manager, Automotive Systems & Platforms, NXP Semiconductors, said, “The NXP CoreRide zonal reference system Z248 delivers a performance-optimized, scalable 48 V foundation that intelligently fuses power, data and software, while dramatically simplifying system integration, reducing time to market, and enabling OEMs to focus on vehicle differentiation and long‑term value creation.”

Peter Gliwa, CEO and Founder, GLIWA, added, “NXP understood that the eco-system, the tooling around a new platform is essential for its success. With our Analysis Suite T1 built into the NXP CoreRide Z248 zonal reference system, high efficiency, proper timing analysis and timing verification are very well addressed.”

Jochen Rein, SVP Business Unit Software Platform, Vector, stated, “The combination of the NXP CoreRide platform and Vector’s software foundation provides a robust basis for next‑generation zonal architectures. We enable our joint customers to reduce their time- to-market due to a pre-integrated and highly optimized software stack.”