Technology Is Not An End But Means To Make Customer Life Easier: Manu Saale
- By 0
- February 04, 2020
Mercedes-Benz R&D India (MBRDI), founded in 1996 in Bengaluru to support Daimler’s research, IT and product development activities, is now one of the largest global R&D centres outside Germany, employing close to 5000 skilled engineers and a valuable centre to all business units and brands of Daimler worldwide. The centre is also a key entity for Daimler’s future mobility solutions through C.A.S.E (Connected, Autonomous, Shared and Electric) for building autonomous and electric vehicles. The centre’s competencies in engineering and IT have progressed to using AI, AR, Big Data Analytics and other modern technologies to provide seamless connectivity. During an interaction with T Murrali, the Managing Director and CEO of MBRDI, Manu Saale, said, “The centre has been growing phenomenally. We have just started a team on cyber security. . . We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path.” Edited excerpts:
Q: You could begin with detailing the contribution of MBRDI to the Experimental Safety Vehicle (ESF)?
Saale: The ESF is a concept vehicle. We have taken a GLE platform and tried to predict technologies that are coming up and put its demo version inside. Some of them are just future technologies but they are strictly based on the data we have collected, and the accident research and digital trends that we have seen.
There is a worldwide safety theme, centred in Germany and India, which is studying all these data and statistics to predict how the future should look like. Mercedes-Benz has a history of building concept cars as mobility is changing around us. This time we have decided to put safety in perspective for the new age mobility with ESF2019. This time we have decided to put safety in perspective for the new age mobility.
For example, in a driverless car there is no steering wheel, so where will you put the air bags as it has been placed in the steering wheel. This means that the airbag concept will have to change. If you go white-boarding on this topic you will realise that some fundamental things you have been counting on all these years will change. This international team in Bengaluru supporting Germany has been working on many of these kind of concepts.
We have brought it here for two reasons. One is for the contribution from India. A lot of digital simulations have been done before implementing the hardware. Bengaluru has contributed to the digital evaluation of the new safety concepts in ESF. The other reason is to inspire the engineers to innovate further based on the first level of fantasies that we have created, and how it could be taken to the next level. These are the kind of things we want our engineers to think about; ESF is a pointer in that direction.
Q: What are the possible changes with the emergence of EVs and autonomous vehicles for safety?
Saale: Imagine not being able to predict the position of passengers when a crash happens. If they are sitting in a conference mode, facing one another other, how can they be protected without an airbag in their front? That’s one; second is the use of different materials within the car and the dynamics that could happen in an accident. Third is connection to the source of a fuel tank / pack, not specific to one place but probably spread across the floor of a car. The battery and its chemical components are also critical in a crash situation.
There are many new things when we think about safety in autonomous and electric vehicles; whereas connectivity plays into our hands. I don’t think the industry has exhaustively thought about what new dimensions can come from driving autonomous vehicles.
Q: What happens if the accident is so severe that all the electrical connections are cut off? Has any thought gone into this?
Saale: I am sure they have thought about it. An airbag can pop up in milliseconds; an SOS is message placed post crash. Today, in an instant, we can ping the world somehow, so information of position, latitude, etc is sent out immediately when an accident takes place. Of course it depends a lot on the emergency services and collision response in the country.
Q: What is the role played by MBRDI in the development of Artificial Intelligence (AI) and Augmented Reality (AR)?
Saale: This is the new age digital; we don’t have to go back to the old world of software alone. Digital has shown new potential in the last few years and we have tried to keep pace with the current trends. AI is certainly one of the buzz words that is coming up.
MBUX, which we flagged off in Bengaluru a few weeks ago, showcases how AI could be used as a technology to make customer life easier in the car. We look at all the use cases to find out what the customer does in a car.
For example, use of camera in a car. During night driving if the driver extends his hand to the vacant seat next to him looking for something, and if it is dark, the camera will sense that he is seeking something and switch on the lights. We need AI for that because we have to understand the hand position and the amount of stretch done; it should not be confused with the driver stretching himself after yawning. Such a simple use case requires a lot of technology. These are things where people look at customer behaviour and say ‘technology is not for the sake of technology but to make customer life easier.’

Q: The Tier-1 companies spread across Germany have come up with many futuristic solutions for vehicles. They have their own research centres. So what is the role of R&D centres of OEMs like this other than integration?
Saale: Every centre has to ride its own destiny. Even if we are a GIC we cannot expect HQ to hold our hand for ever. It’s a typical parent-child relationship and not a customer-supplier one. We have seen all the combinations of GICs working out there in the market. I think we have a good success story here. That is the value-add GIC has to think about.
A survey was done on the value-add from GICs; they used the word entrepreneurship from GICs. It was found that only 6 percent of GICs were entrepreneurial, that were really able to innovate. We were also named in that top 6 percent. It depends on the company culture, relationships, handling discussions with HQ and the local leadership teams. That’s the challenge in a GIC compared to a profit centre that is looking from one customer to another.
Q: You are also in touch with suppliers in India and across the globe for necessary hand-holding?
Saale: Absolutely, imagine a situation where the parents trust the child completely.
Q: You will be the parent and Tier-1s the children?
Saale: No, it is not that way. We behave as Daimler when we talk to Tier-1s. We tell them that ‘you know the car well, so do it by yourself and deliver the product.’ That’s the level of maturity in interaction that one can reach.
Q: When it comes to electronics, OEMs the world over are faced with many regulations. Do you see options for them to comply with all the regulations considering the amount of electronics coming into the car?
Saale: Every new thing is a technical challenge on the table. It can be stricter emission norms or features and functionalities that are difficult to reach, a technical compliance issue that crops up every now and then, and a safety or parking aspect that is covered by many regulations around the world. We thrive on such challenges that have pushed a company like Mercedes to keep on inventing because, among many other things, hardware is getting cheaper and smaller, software capabilities are growing, connectivity is increasing, computing external to the car is possible, and so many other things. OEMs are dealing with authorities, trying to handle what is possible at lower cost, because at the end of the day we have to sell. I am sure that regulators and societies around the world today are looking for some balance between technology and cost.
Q: How do you manage multiple sensors in the vehicle?
Saale: Digital appears to be very complex now but electronics will go through its life cycle and come to a point where man understands its complexity and is able to put it all together. Today, we are talking about sensor fusion - putting together the net of information and seeing it as a whole through various sensors.
Functionalities could range from a switch to radar or lidar with their spectrum of signals, to give various resolutions; the processing capability would be in milliseconds. The more we comprehend the mixed bag of signals we get the better will be our ability to make right decisions.
Q: With all the facilities that you provide to the driver, are you not actually deskilling him?
Saale: The trend is that people don’t want to get into the hassles of driving a vehicle. Driving is stressful and cumbersome to many which is why the autonomous car would gain popularity. The driver has to just punch in where he/she has to go and the vehicle will do it automatically, saving both mental and physical tension. A completely new user base is being introduced into mobility with software features. We have to look at it positively.
Q: Are you also working on cyber security, on things that get into the car?
Saale: We have just started a team now. Our focus on cyber security is at a centre in Tel Avi, Israel.
Q: Do you see scope to improve the thermal efficiency of Internal Combustion (IC) engines further?
Saale: I think the capability, from an engineering perspective, exists to take the IC engine to the next level. The potential continues to be there and all OEMs talk about it. Possibly it is getting affected by the social and environmental aspects.
Q: It is said that the exhaust from a Euro-6 engine is far better than the atmospheric air in many highly polluted cities and it is not actually polluting. What is your opinion?
Saale: It is true. But people say if electricity is generated from coal then aren’t we contributing to pollution? If we localise electric production to one area with everything contained then it would give us better scope to control it rather than spewing it out of every vehicle tail-pipe in all over the world.
Imagine millions of polluting vehicles moving around compared to millions of electric, which don’t have any tail-pipe emissions, with electricity generated by coal that is centralised; it would be a completely different technical and logistic challenge from the environmental point of view. Regulators, politicians and policy makers are all giving their views on this issue; the improvement in living standards and the coming up of smart cities would affect it. I think we are moving in the right direction with the greening of the environment covering everything. I see this sustainable city living much better pictured with electric moving around me.
Q: Can you tell us about the work done around IoT?
Saale: We are working on digitalisation of our production in many ways. One of the teams for Manufacturing Engineering in Bengaluru focuses on digital methods in manufacturing such as production planning, supply chain, logistics and IoT. The team also works on front-loading of production planning.
Q: What is your contribution to the Sprinter F-CELL, the fuel cell application, that replaced the diesel engine?
Saale: We have been helping to simulate some stack- related solutions using fuel cells. I’m waiting for a clear strategy from the company for a possible venture into the hydrogen path. (MT)
Tata Elxsi Clocks INR 1.7 Billion Net Profit In Q1 FY2027
- By MT Bureau
- July 15, 2026
Tata Elxsi, a leading design and technology solutions company, has announced its financial results for Q1 FY2027, reporting operating revenue of INR 10.21 billion, up 2.8 percent over the previous quarter and 14.5 percent YoY.
For Q1 FY2027, the company’s EBITDA came at INR 2.16 billion with a margin of 21.2 percent and a profit after tax (PAT) of INR 1.7 billion, up 18.2 percent YoY.
The company’s revenue from the transportation segment grew 13.3 percent YoY, supported by engagements in off-road and aerospace segments. Automotive OEM revenue now accounts for 78 percent of the division's total revenue. The media & communications segment revenue grew 22.2 percent YoY, while healthcare and life sciences clocked 1.7 percent growth QoQ.
Manoj Raghavan, CEO and Managing Director, Tata Elxsi, said, “For the quarter, Tata Elxsi delivered a healthy performance with growth in our two primary verticals, supported by strong deal execution and continued momentum in large strategic engagements. We also crossed a key milestone of reporting operating revenue of more than Rs. 1,000 crores in the current quarter. The performance in the quarter reflects the strength and increasing relevance of our design-led and AI-enabled engineering capabilities in our chosen industries.”
“FY2027 marks a year of future focus for the company, as we prepare and equip ourselves for a world reshaped by AI. We are making targeted investments in specialized talent, AI powered platforms, tools and infrastructure, to pivot to a Domain + AI future. These investments are enhancing customer value creation with tangible outcomes and opening new avenues for growth and positioning us for the year and decade ahead,” he concluded.
- BYD
- DOLPHIN G DM-i
- SHARK
- DENZA
- Formula 1
- Jenson Button
- Stella Li
- BAO 5
- YANGWANG
- U9 Xtreme
- Goodword Festival of Speed
- Stella Li
BYD Group Debuts 8 Models At 2026 Goodwood Festival of Speed, Flash Charging Tech Too
- By MT Bureau
- July 14, 2026
Chinese automotive major BYD Group showcased eight model debuts at the 2026 Goodwood Festival of Speed, where it occupied a 2,016 square metre stand. The display featured vehicles from the BYD, DENZA and YANGWANG brands, with several models participating in the hillclimb event.
At the event, BYD introduced the DOLPHIN G DM-i, a supermini featuring Dual Mode Super Hybrid technology that pairs an electric motor with a 1.5-litre petrol engine. The manufacturer also presented the SHARK pickup, which produces 436PS and accelerates from 0-62mph (0-100 kmph) in 5.7 seconds.
DENZA unveiled the Z sports car, a coupe with 1604PS and a top speed of 217mph (350 kmph), which was presented by Stella Li and 2009 Formula 1 World Champion Jenson Button. The brand also displayed the BAO 5 SUV, which incorporates DMO (Dual Mode Off-road) technology. Additionally, DENZA demonstrated charging speeds of up to 1,500kW, allowing vehicles to charge from 10-70 percent in five minutes.
YANGWANG exhibited the U9 Xtreme, a production car with a top speed of 308.3mph (496 kmph) and a 1200V powertrain. The brand also displayed the U8L SUV and the U7 saloon.
Stella Li, Executive Vice President, BYD, said, "It's been an exciting privilege to play such a central role at this year's Goodwood Festival of Speed. Our stand has been the focal point for thousands of visitors, who've been able to explore a host of new models – our incredible DENZA Z and DENZA BAO 5, as well as the BYD SHARK and, for the first time in the UK, the DOLPHIN G DM-i. We've really enjoyed meeting car enthusiasts from around the world, and it's been a particular thrill to see our cars, such as the YANGWANG U9X, going up the iconic hillclimb. Goodwood really is a global centrepiece for car culture, and we're delighted to have been able to show how our new-energy technologies are creating advances in sustainable mobility around the world."
- IVECO
- PETRONAS Lubricants International
- IVECO URANIA
- IVECO TUTELA
- Domenico Nucera
- IVECO Group
- Domenico Ciaglia
IVECO and PETRONAS Lubricants International Renew Strategic Partnership
- By MT Bureau
- July 12, 2026
European commercial vehicle major IVECO and PETRONAS Lubricants International (PLI) have renewed their strategic partnership for five years, extending the agreement through 2032.
The collaboration continues the supply and joint engineering of lubricants for IVECO’s vehicle portfolio in Europe, including engine oils, transmission fluids, brake fluids and coolants.
The partnership focuses on the development of IVECO URANIA engine oils and IVECO TUTELA technical fluids. These products are recommended by IVECO and result from joint research and development. Recent innovations include the launch of Urania Next 0W-16, a lubricant formulated for heavy-duty applications.
Domenico Nucera, Chief Quality & Operations Officer, Iveco Group, said, "The renewal of the agreement with PETRONAS Lubricants International confirms the strength of a long-standing collaboration built on shared technical expertise and a common ambition to continuously improve performance, efficiency, and sustainability across our vehicle and powertrain portfolio. Through the co-engineering of our IVECO URANIA and IVECO TUTELA ranges, we are able to deliver solutions that maximise vehicle uptime, optimise total cost of ownership, and support our customers and dealer network with the highest standards of quality and reliability."
Domenico Ciaglia, Group Chief Strategy & Transformation Officer, PETRONAS Lubricants International (PLI), said, "This partnership renewal demonstrates what can be achieved through a long-term forward-thinking collaboration, with consistency, and a shared commitment to excellence. Through continuous product innovation, we have been able to co-develop market-leading solutions such as the Urania Next 0W-16 engine oil formulation, seamlessly integrated into IVECO's ecosystem. This collaboration enables us to deliver greater value to the industry by combining our expertise and driving innovation together. Looking ahead, PETRONAS Lubricants International remains fully committed to supporting the IVECO Group with forward integrated reliable, high-performance products and solutions that create lasting value for its network and customers. This renewed collaboration further reinforces the foundation of PLI's broader strategic roadmap, demonstrating how technical excellence and trusted partnerships can drive sustainable, long-term value internationally."
L&T Technology Services Concludes Engineering Intelligence Hackathon
- By MT Bureau
- July 11, 2026
L&T Technology Services (LTTS), a leading engineering research & development (ER&D) company, has concluded its Engineering Intelligence (EI) OpenHack 2026, an innovation challenge held simultaneously across nine locations in India, the US and Europe. The event involved nearly 4,000 engineers across 770 teams.
Participants worked on over 500 challenge statements related to software-defined mobility, plant modernisation, energy, automation and AI infrastructure. The solutions developed during the 24-hour event focused on areas such as industrial automation, cybersecurity, autonomous systems and healthcare.
A jury evaluated the entries based on innovation, technical execution, scalability and relevance. The winning teams received prizes totalling over INR 3 million. Promising projects were selected for further development through the company’s Project Equinox platform and patent-worthy concepts were identified for intellectual property recognition.
Mritunjay Kumar Singh, Chief Operating Officer, L&T Technology Services, said, “The EI OpenHack 2026 reflects LTTS’ vision of Engineering Intelligence, where engineering expertise and AI come together to solve real-world industry challenges. What stood out was not only the scale of participation, but the ability of our engineers to apply contextual understanding, domain knowledge and AI prowess to develop solutions with tangible business relevance. Initiatives like OpenHack create opportunities for our talent to experiment, collaborate and develop solutions that will shape the future of engineering.”

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