The Road Ahead For Chinese Automakers In India?

The Road Ahead For Chinese Automakers In India?

The reasons may be entirely political or geopolitical in nature, the road ahead for Chinese automakers in India looks difficult. 

Chinese automaker BYD and its Indian partner Olectra Greentech (formerly known as Goldstone Infratech) is in news for its proposal to set up a manufacturing plant for electric cars in India. Certain ministry officials involved in vetting the proposal have raised security concerns, claimed an industry source.  

The truth is hard to ascertain. It is also tough to ascertain the news in various media platforms regarding BYD conveying to Olectra that it would like to drop the proposal to invest in India. The proposal to invest is claimed to be worth USD 1 billion. 

Since the clash between the Indian armed forces and Chinese armed forces at Galwan valley in 2020, the Indian Government has tightened scrutiny of Chinese investments in the country.  The ones to get affected by this move have not just been the Chinese automakers but also producers of cell phones and other goods. 

Key players in the Chinese EV market (also the world’s largest) such as BYD, SAIC and Geely have exerted their interest in exploring the Indian automobile market. While MG Motor India is a wholly-owned subsidiary of SAIC Motor, the Indian partners of BYD and Geely – Olectra Greentech and Adishwar Auto Ride respectively – are not legacy automotive players to be precise. 

Against the emerging thought process that India produces among the world’s best automobiles, such joint ventures arrangements are likely to be met with greater scrutiny, the China sentiment included. With much work going on in India on the alternative fuel technologies front, including electric, it is clear that any foreign technology or effort will only be accepted after being truly ‘Indian-ised’ or localised.   

The low entry barrier supporting the entry of start ups such as Ather Energy and Ola Electric in the EV space in India, legacy players such as Mahindra & Mahindra and Tata Motors have not stayed behind in their efforts to make exciting EVs that can address the real-time needs of Indian buyers as well as those in other markets.   

What needs careful consideration is that they are competing with global players such as Honda and Toyota, which makes the Indian automotive market a tough place to be in.   

While players like MG have an Indian management even though it is a wholly owned subsidiary of SAIC Motor (China), the fact is, the going has gotten tough for it too. The situation as a whole for Chinese companies or those that have Chinese partners seems to have turned difficult.  

At one end there's rising competition coupled with China sentiment and at the other, there's the need to invest and grow. 

With India said to be on the path to become the world’s biggest micro electromobility market, a significant shift at various levels is apparent.   

As the biggest employer in the country and the biggest tax player too, the Indian auto sector, the government is keen, turns into a leading manufacturing hub of the world. 

Courting EV players such as Tesla, the government seems clear about how it wants the foreign companies to behave when they come to do business in India. It has made itself clear that it is okay with Chinese players coming to India but they should conduct their operations lawfully and in compliance with laws of the country, mention sources. This points at the government being keen on Indian partners having a larger control of the joint venture, they add. 

The answer to this thinking may be found in how China treats foreign players organisations wanting to do business there. It makes it necessary for the organisations to have a Chinese partner. Besides that, the foreign organisations are known to face face a number of regulatory and cultural challenges. 

The authorities in China are said to favour its own over foreign players. This is despite the commitment by them to invest huge sums and ensure complete transparency in their dealings.   

India as a democratic country has its own regulatory and cultural challenges. As the world’s largest two-wheeler market, fourth largest light vehicle market and fifth largest commercial vehicle market, India is likely to come across as a more balanced market with the participation of leading American, European and Japanese brands. 

Some may have left because of reasons that are complex and also because of a marketplace that is tough to understand as well as crack. The homegrown automakers such as Mahindra & Mahindra, Ashok Leyland and Tata Motors have been giving tough condition to the foreign players in India by smartly moving up the ladder. They are also expanding their reach to some of the most competitive markets across the globe. 

They have been acquiring companies but aren't exactly acquisition hungry. It is not by fluke that Tata Motors, which owns Jaguar Land Rover and the Korean Daewoo commercial vehicle business, has come to command 86 percent of the EV market in India. The automaker has been investing in technology and transparently engaging with its suppliers and other stakeholders to build a market reach.   

Mahindra & Mahindra has been making big investments in setting up as well as upgrading its R&D facilities in India. It is making big investments in upgrading its design and development facilities in the country; in testing and validation facilities as well. A sneak peek in the MRV will reveal the extend of efforts being taken. 

Underling the Indian Government’s seriousness to turn the Indian auto industry into a leading global manufacturing hub is the stress on local technology development, local content and local manufacture. The efforts to make chips is indicative of the same.  

While the BYD, Olectra or BYD-Olectra badged electric buses operated by city and state transport undertakings (state government organisations largely) may be a common sight on Indian roads, it is also evident that the foot print of electric buses made by homegrown manufacturers such as Ashok Leyland and Tata Motors is also fast expanding.  

It was roughly two years ago that BYD announced its plans to enter the Indian electric car market, albeit at the premium end with the e6 MPV and latter with the stylish Atto 3 SUV. The company, claim sources, has already invested over USD 200 million in India. Busy expanding its dealership network across the country, it has sold over 2,000 e-cars in India in the last one and a half years, they add. 

But then, BYD is not the first Chinese auto maker whose proposal to invest in India seems to have run into rough weather. A few months back, MG Motor India was into news regarding it’s parent company wanting to dilute its stake in it. The reason being given for this, was the delay in the clearing the proposal to hike investment in Indian by its parent – SAIC Motor.   

Even though it may appear as an iconic British brand or be projected as one, MG or Morris Garages is owned by a Chinese organisation. The products it offers in India are said to be of Chinese origin even though they are assembled at a factory in Halol, Gujarat. 

With the proposal to invest by SAIC Motors being subjected to greater scrutiny, it is not surprising that MG Motor India is said to scout for a strategic investor to raise funds and fuel growth. Facing raid from the tax authority in November 2022, the company has been making efforts to cultivate a strong local supply chain for its products. It is also supporting the start up culture in India by showing interest for cooperation. 

Despite the strong China sentiment, it cannot be refuted that businesses in India continue to source from there. A large amount of raw materials for the pharma industry are said to be sourced from there by the Indian pharma companies. Likewise, Indian auto companies are also known to source a good deal of parts – including batteries and electronic parts/modules – from China. 

It is necessary that the government and people of India demand that whoever would like to business here should thoroughly engage with the local necessities, regulations and culture in spirit and on paper.    

AutoVRse Secures $2.4 Million To Expand VR Training In Global Auto Industry

AutoVRse Secures $2.4 Million To Expand VR Training In Global Auto Industry

AutoVRse, a Bengaluru-based enterprise VR platform, has secured USD 2.4 million in a funding round co-led by Singularity AMC’s Large Value Fund III and Early Opportunities Fund, with continued participation from Lumikai. The investment arrives as automotive manufacturers face pressure from the EV transition, complex assembly, supply chain disruptions, labour shortage, and production line defects. Many of the world’s largest auto makers have already turned to AutoVRse’s technology.

The company provides VR simulation and smart-glasses-enabled field guidance for manufacturing, heavy industry and energy. It serves over 500,000 users across 50 enterprise clients in North America, Europe the GCC, and India, including Bosch, TVS Motors, Ashok Leyland, Tata Autocomp, Panasonic, KPIT and Godrej.

Three forces are driving Indian automotive interest in AI-driven training. The EV shift has made legacy internal combustion engine training obsolete, forcing manufacturers to rebuild training libraries. A shortage of skilled labour has made faster onboarding a necessity. AI-powered smart glasses now enable real-time guidance for line workers. Use cases include assembly training for new vehicle launches, EV battery safety, quality inspection and technician training for ADAS-equipped vehicles.

With the new capital, AutoVRse plans to expand its smart-glasses-based guidance product, which it believes will become standard on assembly lines within two years. It also aims to scale its North American presence, where deployments are running at several Fortune 500 firms, while strengthening its dominance in India and the GCC.

Ashwin Jaishanker, Co-Founder and CEO, AutoVRse, said, “AutoVRse moves safety and training culture from documentation to evidence. Our training products meet workers where they are – e-learning modules, dynamic SOPs, VR simulations – so they're certified before they ever go on-site. Our AI products replace tedious safety busywork like form-filling and performative inspections with real intelligence: helping workers make better decisions in dangerous situations or catch unsafe conditions before they arise. We're grateful to Singularity AMC for backing this vision, and to Lumikai, who've believed in this bet for years.”

Vikram Jaish, Head – HSE, WCL Pipes Anjar, Welspun Corp, said, “Pipe coating operations involve multiple high-risk touchpoints where early hazard recognition is critical. With AutoVRse’s VR training, our teams can experience and identify these hazards in a realistic, controlled environment before stepping onto the shop floor. This has significantly improved awareness, preparedness and safe decision-making compared to traditional training methods.”

Yash Kela, Founder & Chief Investment Officer, Singularity AMC, said, “Most people think of AI in the context of consumer apps. AutoVRse is creating real impact with AI on the assembly line, and that is what our investment thesis is built on. The company operates at the intersection of AI and India's manufacturing revolution. We believe this is how the world will train and operate its industrial workforce over the next 10 years. AutoVRse sits at the edge of a massive, largely untapped market, and we believe the growth from here will be extraordinary.”

Aditya Deshpande, Principal, Lumikai, said, “We're thrilled to deepen our partnership with AutoVRse as they build out cutting-edge AI and VR infrastructure for Fortune 500 enterprises. With VRseBuilder, AutoVRse has demonstrated how immersion, participation and personalisation are finding consequential real-world applications across industrial training in warehouses, labs, plants and field operations of high-precision industries such as pharma, life sciences, manufacturing and petrochemicals, globally. We're excited to back Ashwin, Adarsh and the team as they make immersive AI the operating layer for global industry.”

Stellantis - Factorial

European auto major Stellantis and American technology company Factorial Inc. have integrated solid-state battery technology into a Dodge Charger Daytona development vehicle and launched a road-testing programme. The initiative represents the first integration of solid-state cells into a Stellantis vehicle and the first automotive application of the technology in North America.

The development vehicle utilises Factorial's Factorial Electrolyte System Technology (FEST), which combines a lithium-metal anode with a solid polymer separator. In validation testing, the cells demonstrated a specific energy density of 375 watt-hours per kilogram (Wh/kg) and achieved a charging transition from 15 percent to 90 percent state-of-charge in 18 minutes. The cells also verified thermal stability across an operational temperature envelope spanning minus 30 degrees to 45 degrees Celsius.

Integrating the solid-state cells into a production-based car required a modification of the vehicle's battery enclosure. Stellantis designed and implemented a patented mechanical architecture to house the cells within the existing pack layout. Engineers also modified the electronic control systems and pack management software to optimise current distribution while satisfying automotive durability and crash safety regulations.

The newly initiated tracking and calibration programme on public roads will evaluate the performance, structural durability and overall safety of the modified pack under real-world driving and charging cycles. The project is a phase within a multi-stage development agreement between the two entities. Factorial, which recently listed on the Nasdaq exchange following a business combination, develops scalable battery technologies and counts Stellantis, Mercedes-Benz, Hyundai and Kia among its strategic investors.

Ned Curic, Chief Engineering and Technology Officer, Stellantis, said, "Battery development is a balancing act. It’s not enough to optimise a single metric. We need a system that delivers real benefits in a real vehicle. This milestone shows we are bringing solid-state batteries closer to our customers with the potential for longer range, faster charging and lower costs. Just as important, FEST’s strong compatibility with lithium-ion manufacturing processes gives us a critical path to scale this technology.”

Siyu Huang, CEO, Factorial, said, "We are deeply honoured to work alongside Stellantis, one of the world's great mass-market automakers, on this STLA Large-based development car. What we have built together, from cell chemistry to pack architecture to enable real-world road testing, is exactly the kind of deep, full-stack collaboration that solid-state has always required. This milestone doesn't just validate FEST; it sets a new bar for what automotive-grade solid-state batteries can deliver and supports the development of future vehicles designed to meet the evolving needs of drivers."

Mercedes-Benz Commences Mass Production Of Axial Flux Motors At Historic Berlin Plant

Mercedes-Benz Axial Flux Motors

German luxury carmaker Mercedes-Benz has officially launched large-scale series production of its new high-performance electric axial flux motor at its Berlin-Marienfelde facility.

Founded in 1902, the company’s oldest active manufacturing site is being transformed into a global centre of excellence for high-performance electric motor fabrication.

The compact, high-power-density drive system is making its commercial production debut on the front and rear axles of the new all-electric Mercedes-AMG GT 4-Door Coupe.

Bringing axial flux technology to automotive mass production required overcoming steep engineering barriers. The manufacturing footprint spans approximately 30,000 square meters across three production halls, utilising seven highly automated assembly lines.

The production workflow comprises 98 distinct process steps, including 65 deployed for the first time by Mercedes-Benz and 35 entirely new to the global manufacturing sector. These industrial innovations have generated more than 30 patent applications.

The axial flux motor, rather than using traditional round wire, uses rectangular copper wire to pack more conductive material into a tight space, boosting power density. Mercedes-Benz co-developed a high-speed bending process to shape the wire at tight radii without pinching, wrinkling or breaking the insulation coating.

The coil ends are connected to adjacent wires via ultra-precise laser welding. This delivers minimal, highly localised thermal input to prevent heat damage to surrounding plastic components.

Furthermore, drivetrain plastic parts undergo simultaneous laser transmission welding. To prevent geometric inaccuracies, an AI-driven optical system tracks component placement in real time, locks virtual protection zones over sensitive areas and verifies seal integrity instantly.

During final assembly, the stator is structurally integrated between two heavy, magnet-loaded rotor discs. The line manages massive magnetic pull forces of up to 9 kN (approx. 900 kg), keeping the stator perfectly balanced within the magnetic centre plane under a tight tolerance of less than 0.1 millimetres using micro-frequency control pulses.

The current motor design builds on early prototype architectures from British electric motor specialist YASA, which became a wholly-owned subsidiary of Mercedes-Benz in 2021.

Michael Schiebe, Member of the Board of Management, Mercedes-Benz Group AG (Production, Quality & Supply Chain), said, “With the start of large‑scale series production of the axial flux motor in Berlin‑Marienfelde, we are bringing a pioneering innovation for electromobility into industrial reality. In doing so, we are sending a strong signal of technological leadership, operational excellence and the transformation of the automotive industry in Germany."

Patrick Schnieder, German Federal Minister of Transport, noted, “Mastering the demanding axial flux technology is a major opportunity for the German and European automotive industry. This innovative electric motor helps establish a strong foothold in the premium segment. The start of production of the axial flux motor in Berlin-Marienfelde sends a powerful signal about Germany’s strength as an industrial location. With Mercedes-Benz’s axial flux motor, electromobility gains additional momentum. A decisive factor in the continued success of e-mobility is the availability of charging infrastructure. Through our Charging Infrastructure Master Plan 2030, we support both the considerable commitment of the charging infrastructure industry and the efforts of the automotive industry.”

NXP Unveils SAF8444 Single-Chip Radar SoC To Drive Affordable ADAS Adoption

NXP SAF8444

NXP Semiconductors has introduced the SAF8444, an automotive radar system-on-chip designed to enable advanced driver assistance systems (ADAS) processing on the sensor itself.

Manufactured using 28-nanometre RFCMOS technology, the single-chip solution operates across the 76–81 GHz automotive radar band to support short-, medium- and long-range sensing. The chip is intended for vehicle platforms, including electric vehicles, where it reduces system costs by simplifying thermal management and vehicle integration.

The system addresses entry-level and economy vehicle lines by integrating hardware components to lower overall bill-of-materials costs. It combines an Arm Cortex-A53 applications processor, an Arm Cortex-M7 real-time core, and NXP’s proprietary Signal Processing Toolbox radar accelerator with digital signal processor support. This architecture allows perception-level processing to occur directly on the radar sensor, reducing the data-load reliance on centralised vehicle compute resources.

The technology is optimised for standard automated safety functions, including adaptive cruise control, autonomous emergency braking, blind-spot detection and park assist. To meet safety criteria such as the Euro NCAP 2030 requirements, which include low-light pedestrian detection, the chip fuses camera and radar data.

Additionally, it features a dual-threaded accelerator to run anti-jamming algorithms and mitigate radio frequency interference in congested environments.

NXP supports the device with an enablement ecosystem that includes radar software development kits, safety frameworks, security components, power management integrated circuits, and networking solutions.

Meindert van den Beld, Senior Vice-President and General Manager, Radar & ADAS, NXP Semiconductors, said, “SAF8444 strengthens our one-chip radar portfolio with a solution that balances performance, power efficiency, and cost. It allows customers to meet tightening safety requirements while reducing system cost—an essential step toward democratizing ADAS adoption.”