Amazon India, one of the leading online marketplaces, has announced that its two-wheeler store on Amazon.in has achieved a 2x year-on-year growth in sales. The surge in demand is primarily led by consumers in Tier 2 and Tier 3 cities who are increasingly buying premium and electric vehicles alongside standard commuter motorcycles.

The e-commerce platform currently offers a selection of more than 20 brands such as Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy and Hero MotoCorp across the electric, premium and commuter segments. The digital storefront is supported by an integrated network of more than 3,000 original equipment manufacturer (OEM) authorised dealers.

The platform’s sales data highlights that online two-wheeler procurement has become a notable trend outside metropolitan areas.

Approximately two in three two-wheeler buyers on Amazon.in come from Tier 2 and Tier 3 cities. In terms of electric two-wheelers, the consumer share from beyond the metros rises to seven in 10 buyers. Within the last 12 months, customers from more than 2,300 Tier 3 towns purchased a two-wheeler for the first time on the platform.

In terms of geography, Kakinada, Tirupati, and Nellore registered the highest acceleration in the South, showing up to a 12x increase in bookings. Purnia and Samastipur emerged as new demand pockets in the East, growing up to 7x. While bookings from Nagaur, Jind, Jamnagar, Bilaspur, and Rajkot grew up to 6x in the West and North.

Moreover, consumers are increasingly selecting models equipped with premium features, connected technology, advanced safety systems and long-term ownership value. This behavioural shift is reflected across multiple product categories with the average price of a two-wheeler purchased on the platform now exceeding INR 100,000. The premium segment recorded the fastest acceleration, growing nearly 5x year-on-year.

Commuter bike sales more than doubled, while internal combustion engine (ICE) scooters grew 1.5x over the same period. In the electric two-wheeler segment, the INR 100,000 to INR 150,000 price segment now accounted for over half of all EV demand on the platform, moving consumer interest away from entry-level options.

To build customer confidence, every dealer operating on Amazon.in is OEM authorised. This structure guarantees that buyers receive genuine products backed by original manufacturer warranties.

The digital platform allows customers to shop 24x7, compare various brands and fuel types, read verified owner reviews, and view specific ex-showroom prices mapped to their exact pin code. Payments are fully digitised using credit cards, debit cards, UPI, and net banking. Transactions made via credit cards incur zero Merchant Discount Rate (MDR) charges and feature fraud protection.

Amazon India has deployed several AI-powered features and data tools to compress the vehicle research cycle and assist customers with their purchasing decisions.

Aman Lohan, Director of Home, Kitchen, and Outdoors at Amazon India, said, "The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year."

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Bajaj Auto Ltd. has unveiled a new television commercial for the all-new Pulsar 150, marking 25 years of a motorcycle and advertising legacy that helped establish India’s sports motorcycling segment. Ogilvy conceptualised the film as a sequel to Pulsar’s iconic launch campaign, considered one of the firsts in advertising history.

The narrative revisits two nurses who, a quarter-century later, encounter something familiar beneath a white sheet, sparking déjà vu that transports them to their original encounter before the new Pulsar 150 is revealed. Retaining the original’s energy and tempo, the sequel brings the story into the present.

Pulsar’s 2001 arrival reshaped perceptions of what a motorcycle could represent, injecting performance, attitude and excitement into a category dominated by everyday mobility. With over 20 million units sold globally, Pulsar has become a worldwide performance brand, driven by the ‘Definitely Daring’ ethos that has defined it from the start.

Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said, “Pulsar has always stood for an attitude that goes beyond the motorcycle itself. Over the years, that attitude has evolved with the riders, the category and the brand, but its essence remains ‘Definitely Daring’. This campaign gives us an opportunity to celebrate that journey in a way that feels relevant today, with the all-new Pulsar 150 representing the next expression of that spirit.”

Sukesh Nayak, Group Chief Creative Officer, Ogilvy India, said, “Creating the next chapter of a film that is so deeply remembered presents a very different creative challenge. The audience already knows the setup, so the opportunity was to use that familiarity to build anticipation and then surprise them with where the film goes. The visual cues and rhythm create that instant recognition, while the new turn in the story keeps it firmly rooted in the present.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched a new variant of its Glamour X 125cc motorcycle equipped with single-channel anti-lock braking paired with an integrated braking system.

The motorcycle represents the initial application of single-channel ABS alongside an integrated braking layout in the 125cc commuter segment, aiming to reduce stopping distances and maintain vehicle stability during deceleration.

The braking configuration operates in conjunction with existing safety equipment on the motorcycle, which includes panic brake alert signals that activate flashing LED indicators during sudden deceleration, as well as hazard lamps.

The Glamour X 125 is powered by a Sprint-EBT engine generating 11.4 horsepower (8.5 kW) at 8,250 rpm. It comes with three selectable riding modes – Eco, Road and Power –and features cruise control functionality.

Ashutosh Varma, CBO of the India Business Unit, Hero MotoCorp, said, "The 125cc segment is witnessing a rapid evolution, with customers increasingly demanding a blend of contemporary styling, advanced technology and uncompromised safety. The Glamour X has already disrupted this space with category-first features including Ride Modes and Cruise Control. By introducing first-in-segment integrated ABS, we are not just upgrading a motorcycle; we are reshaping the safety standards for the entire category. This launch strengthens our portfolio and offers intelligent, future-ready mobility solutions that empower the new-age Indian rider."

The motorcycle utilises a 10.7 cm multi-colour instrument console with ambient backlighting that displays gear shift guidance, distance-to-empty metrics and real-time fuel consumption data. The display system supports Bluetooth connectivity to supply turn-by-turn navigation with estimated time of arrival notifications, alongside call and message alerts. Physical features include full LED lighting, a C-type USB charging port, under-seat storage compartments and a flat seat layout.

The Glamour X with integrated ABS is available at dealerships across India priced at INR 101,000 (ex-showroom Delhi). It can be had in Gun Metal Grey, Matt Axis Grey, Black Pearl Red, and Black Teal Blue colour options.

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has opened its 600th Blue Square showroom in the country, expanding its dedicated retail network across sales, service and spare parts operations.

The Blue Square retail format, introduced in 2019 following the company's brand campaign launch in 2018, serves as a sales channel for Yamaha's premium motorcycles and scooters.

The outlets feature specialised sections for vehicle displays, riding accessories, branded merchandise and customer service facilities. The network displays models including the R-Series supersport range, the MT-15, the AEROX 155, the FZ series and the hybrid variants of the Fascino 125 and RayZR. The showrooms also host activities for the Blue Streaks owner community.

Hajime Aota, Chairman, Yamaha Motor India Group of Companies, said, "Reaching 600 Blue Square showrooms is a significant milestone in Yamaha’s journey to build a stronger and more connected community across India. As the cornerstone of our premium retail strategy, Blue Square enables us to deliver a distinctive brand and ownership experience for our customers. Beyond retail, these showrooms have helped build a vibrant and growing Blue Streaks community, bringing Yamaha riders together through shared experiences and a passion for riding. I sincerely thank our dealer partners for their continued trust and commitment and warmly welcome our new partners joining us on this growth journey. Together, we will continue to strengthen Yamaha’s presence and bring customers closer to the Yamaha experience."

The retail expansion covers locations across all four regions of India, supporting Yamaha's distribution strategy for its higher-capacity motorcycles and hybrid scooter lineup.

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Jawa Yezdi Motorcycles has concluded its All Stars trilogy with the unveiling of a comprehensively reworked Jawa 42, a machine that represents the most profound evolution of the model since it pioneered the modern classic category in India. The launch serves as the final chapter in a three-part strategy that began with the contemporary 42 FJ and continued through the individualistic 42 Bobber, now bringing the brand's vision to its logical culmination.

A transformed stance defines the new motorcycle, with engineering teams widening the rear section and equipping a larger 150/70-17 tyre to create a more commanding road presence. The sculpted seat, positioned at 790 mm, receives enhanced cushioning while maintaining the flat profile that has become synonymous with the brand, complemented by redesigned side panels and a compact upswept exhaust that improves both aesthetics and water-wading capability.

Handling dynamics receive substantial attention through adjustments to frame stiffness, swingarm rigidity and overall mass distribution, resulting in improved agility for city navigation without sacrificing stability at higher speeds. The mechanical foundation remains a 294.72 cc liquid-cooled DOHC engine paired with a six-speed gearbox, while dual-channel ABS works in conjunction with 280 mm front and 240 mm rear disc brakes to deliver confident stopping performance.

The All Stars philosophy draws from a rider community characterised by self-assurance and a distinctive blend of individualism with collective identity, a dynamic observed in defence forces and sporting teams where personal excellence coexists with shared purpose. This ethos manifests across the range, with the Bobber celebrating non-conformity, the FJ embracing contemporary sportiness, and the new 42 serving as the flagship that unites these expressions under a single insignia of belonging.

Preservation of iconic design elements ensures the motorcycle remains recognisably Jawa, with the signature 13.2-litre fuel tank, round headlamp and bench-style seat carried forward even as the model receives over 60 distinct enhancements. These refinements build upon the 2018 original that disrupted the market with its off-centre instrumentation and unconventional colour schemes, marking a significant advancement for the brand's modern-era journey.

Deliveries are scheduled to commence on 14 September 2026, with pricing starting at INR 179,942 for the Black and Ivory variant and reaching INR 189,942 for the All Stars Black option across six colourways. The Ownership Assurance Program provides a standard four-year or 50,000-kilometre warranty, extendable to six years, alongside eight years of roadside assistance and five years of AMC coverage, all accessible through more than 450 sales and service touchpoints nationwide.

Anupam Thareja, Co-Founder, Classic Legends, said, “The most interesting communities are built by people who share a way of conducting themselves even when there is no audience. That is what we have come to understand about the Jawa rider. The codes of character, conduct and courage we see in places as different as defence and sports. We live by it by launching new formats for rider needs, motorcycles with a distinct design and recognising those who live by these codes every day. The Jawa 42 helped launch India’s modern classic category. The All Stars 42 carries that same instinct forward, not by abandoning what made the Jawa 42 but by asking what it should mean to the rider of today.”

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