Amazon India, one of the leading online marketplaces, has announced that its two-wheeler store on Amazon.in has achieved a 2x year-on-year growth in sales. The surge in demand is primarily led by consumers in Tier 2 and Tier 3 cities who are increasingly buying premium and electric vehicles alongside standard commuter motorcycles.

The e-commerce platform currently offers a selection of more than 20 brands such as Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy and Hero MotoCorp across the electric, premium and commuter segments. The digital storefront is supported by an integrated network of more than 3,000 original equipment manufacturer (OEM) authorised dealers.

The platform’s sales data highlights that online two-wheeler procurement has become a notable trend outside metropolitan areas.

Approximately two in three two-wheeler buyers on Amazon.in come from Tier 2 and Tier 3 cities. In terms of electric two-wheelers, the consumer share from beyond the metros rises to seven in 10 buyers. Within the last 12 months, customers from more than 2,300 Tier 3 towns purchased a two-wheeler for the first time on the platform.

In terms of geography, Kakinada, Tirupati, and Nellore registered the highest acceleration in the South, showing up to a 12x increase in bookings. Purnia and Samastipur emerged as new demand pockets in the East, growing up to 7x. While bookings from Nagaur, Jind, Jamnagar, Bilaspur, and Rajkot grew up to 6x in the West and North.

Moreover, consumers are increasingly selecting models equipped with premium features, connected technology, advanced safety systems and long-term ownership value. This behavioural shift is reflected across multiple product categories with the average price of a two-wheeler purchased on the platform now exceeding INR 100,000. The premium segment recorded the fastest acceleration, growing nearly 5x year-on-year.

Commuter bike sales more than doubled, while internal combustion engine (ICE) scooters grew 1.5x over the same period. In the electric two-wheeler segment, the INR 100,000 to INR 150,000 price segment now accounted for over half of all EV demand on the platform, moving consumer interest away from entry-level options.

To build customer confidence, every dealer operating on Amazon.in is OEM authorised. This structure guarantees that buyers receive genuine products backed by original manufacturer warranties.

The digital platform allows customers to shop 24x7, compare various brands and fuel types, read verified owner reviews, and view specific ex-showroom prices mapped to their exact pin code. Payments are fully digitised using credit cards, debit cards, UPI, and net banking. Transactions made via credit cards incur zero Merchant Discount Rate (MDR) charges and feature fraud protection.

Amazon India has deployed several AI-powered features and data tools to compress the vehicle research cycle and assist customers with their purchasing decisions.

Aman Lohan, Director of Home, Kitchen, and Outdoors at Amazon India, said, "The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year."

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TVS Motor Company has launched the TVS iQube MillionR special edition to mark reaching one million customers for its electric scooter model.

The special edition is built on the 3.5 kWh variant of the TVS iQube, which offers an IDC range of 145 kilometres. The model features an Aurora Green Dual Tone finish, revised graphics, seat upholstery and dedicated badging.

The company has increased the storage capacity from 32 litres to 35.5 litres through the addition of a front utility storage compartment alongside a USB Type-C charging port. The e-scooter comes with 118 connected technology functions.

The TVS iQube MillionR Special Edition is priced at INR 140,138 ex-showroom Karnataka. Pricing for the standard TVS iQube range begins at INR 111,310, with Battery-as-a-Service options starting at INR 59,999.

Aniruddha Haldar, Senior Vice-President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “TVS Motor has played a significant role in the scooterisation of India. Over the years, we have remained focused on creating mobility solutions that move Indian families forward, irrespective of the drivetrain, with a commitment to relevance, reliability and best-in-class quality. The 9 million achievement of TVS Jupiter and the one million milestone of TVS iQube mark significant chapters in this journey, reinforcing our focus on evolving with the needs of Indian families. In 2016, TVS Jupiter celebrated reaching one million customers with the MillionR Edition. Today, TVS iQube joins this legacy with its own MillionR Edition as its community reaches one million. I thank every customer who has placed their trust in TVS iQube. Their confidence reflects the progress electric mobility has made in India and inspires us to keep moving families forward.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has introduced the new Pulsar 150 and Pulsar 125 models with mechanical and technological updates to its most popular range.

The new Pulsar 150 carries an introductory price of INR 115,233 ex-showroom Delhi, while the Pulsar 125 is priced at INR 92,900.

First launched in 2001, the Pulsar line has recorded sales exceeding 20 million units across 40 countries over 25 years. The updated models retain the original chassis profile and fuel tank design while incorporating engineering changes to the engine, transmission, frame and suspension systems.

The new Pulsar 150 features a 149.5cc engine, which churns out 14 PS at 8,500 rpm and 13.7 Nm of torque at 6,500 rpm. The Pulsar 125 contains a 124.58cc engine delivering 12 PS at 8,000 rpm and 11 Nm of torque at 6,000 rpm. Both models feature revised gear ratios to improve acceleration, a diamond-type frame using the engine as a structural member and a nitrogen-charged emulsion monoshock unit.

Additional updates include a 5-inch TFT display with navigation mirroring, digital document storage, call alerts and music management functions. The new Pulsar introduce three riding modes (Road, Rain and Sport), low-speed traffic assist technology, LED headlamps and an Integrated Starter Generator with start-stop functionality on top variants to reduce fuel consumption.

Sarang Kanade, Chief Business Officer – Two-wheeler Business Unit, Bajaj Auto, said, “For over 25 years, Pulsar has been more than just a motorcycle. It has been the first taste of performance for generations of riders – the muscular tank, the unmistakable grunt, the rush of acceleration and the attitude that made it impossible to ignore. Pulsar has always been ‘Definitely Daring’, and that spirit remains at the heart of the brand. With the new Pulsar 150 and Pulsar 125, we have retained everything that makes Pulsar iconic while reimagining what lies beneath it. The result is a new generation of Pulsars that feels familiar in all the right ways, but is built for the riders of today.”

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TVS Motor Co-owned British marquee brand Norton Motorcycles has received a Bronze award at the International Design Excellence Awards for its Manx R superbike in the Automotive and Transportation category.

Organised by the Industrial Designers Society of America, the annual awards ceremony took place in Pasadena, California, where Darren McNeill, Head of Marketing at Norton US, collected the honour. Interestingly, Manx R becomes the first production sports motorcycle with an internal combustion engine (ICE) to receive an IDEA award.

Simon Skinner, Head of Design, Norton Motorcycles, said, “The Manx R was created to challenge what a modern superbike can look and feel like. We wanted to move away from visual noise and create something more reductive, more crafted and more connected to the rider. Every surface, exposed component and detail had to earn its place. Winning an IDEA award is a proud moment for the whole Norton team because it recognises the depth of design thinking behind the bike, not just the finished object.”

The Manx R was developed as the primary model under Norton's Resurgence strategy following its acquisition by TVS Motor Company. Chief Creative Advisor Professor Gerry McGovern OBE shaped the design direction, while Simon Skinner led the engineering and styling teams at Norton’s headquarters in Solihull, UK.

Gerry McGovern said, “From the beginning, the ambition for Norton’s Resurgence was to create a design direction that was modern, emotionally engaging and worthy of the brand’s extraordinary heritage. The Manx R proves that motorcycles, like cars, can be objects of desire through proportion, stance, drama and detail. To see that recognised by an international jury of designers is a meaningful endorsement of the direction Norton has taken.”

The motorcycle features a V4 engine, semi-active suspension, Brembo brakes, rider assistance systems and an eight-inch TFT display. The Manx R superbike and the Atlas adventure motorcycle will go on sale in the United States starting in October 2026.

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Chennai-headquartered mid-sized motorcycle major Royal Enfield has launched the Classic 350 Gorkha Edition in India, priced at INR 210,684 ex-showroom, New Delhi.

The new variant is finished in a Gorkha Green paint scheme and features insignia displaying crossed Khukris, reflecting design references to the Gorkha Regiment. Mechanical specifications retain the J-series engine and standard frame configuration, while additions include an assist and slipper clutch alongside a Type-C USB charging port.

Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, "With the Classic 350 Gorkha Edition, we pay tribute to an extraordinary military legacy defined by fierce bravery, loyalty and absolute honour. Every detail stays true to the timeless character of the Classic 350, while the bespoke Gorkha insignia speak of the values that have defined this regiment for generations. The Gorkha apparel collection extends that tribute beyond the ride, giving our community a way to carry that legacy forward with pride and purpose."

Lieutenant General Sanjeev Chauhan, President, Gorkha Brigade, said, "The strength of the Gorkha Regiment lies not only in its history, but in the values of courage, discipline and honour that have been upheld across generations. It is a privilege to see this legacy acknowledged through the Royal Enfield Classic 350 Gorkha Edition, which pays tribute to the spirit and traditions of the Gorkha soldiers with dignity and respect."

Royal Enfield also introduced an accompanying merchandise line, designated as the Gorkha Collection. The range includes helmets, leather boots, headgear and apparel designed using military-inspired colour options including olive green, crimson, black, and bronze.

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