Amazon India Reports Two-Fold Increase In Online Two-Wheeler Sales

Amazon

Amazon India, one of the leading online marketplaces, has announced that its two-wheeler store on Amazon.in has achieved a 2x year-on-year growth in sales. The surge in demand is primarily led by consumers in Tier 2 and Tier 3 cities who are increasingly buying premium and electric vehicles alongside standard commuter motorcycles.

The e-commerce platform currently offers a selection of more than 20 brands such as Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy and Hero MotoCorp across the electric, premium and commuter segments. The digital storefront is supported by an integrated network of more than 3,000 original equipment manufacturer (OEM) authorised dealers.

The platform’s sales data highlights that online two-wheeler procurement has become a notable trend outside metropolitan areas.

Approximately two in three two-wheeler buyers on Amazon.in come from Tier 2 and Tier 3 cities. In terms of electric two-wheelers, the consumer share from beyond the metros rises to seven in 10 buyers. Within the last 12 months, customers from more than 2,300 Tier 3 towns purchased a two-wheeler for the first time on the platform.

In terms of geography, Kakinada, Tirupati, and Nellore registered the highest acceleration in the South, showing up to a 12x increase in bookings. Purnia and Samastipur emerged as new demand pockets in the East, growing up to 7x. While bookings from Nagaur, Jind, Jamnagar, Bilaspur, and Rajkot grew up to 6x in the West and North.

Moreover, consumers are increasingly selecting models equipped with premium features, connected technology, advanced safety systems and long-term ownership value. This behavioural shift is reflected across multiple product categories with the average price of a two-wheeler purchased on the platform now exceeding INR 100,000. The premium segment recorded the fastest acceleration, growing nearly 5x year-on-year.

Commuter bike sales more than doubled, while internal combustion engine (ICE) scooters grew 1.5x over the same period. In the electric two-wheeler segment, the INR 100,000 to INR 150,000 price segment now accounted for over half of all EV demand on the platform, moving consumer interest away from entry-level options.

To build customer confidence, every dealer operating on Amazon.in is OEM authorised. This structure guarantees that buyers receive genuine products backed by original manufacturer warranties.

The digital platform allows customers to shop 24x7, compare various brands and fuel types, read verified owner reviews, and view specific ex-showroom prices mapped to their exact pin code. Payments are fully digitised using credit cards, debit cards, UPI, and net banking. Transactions made via credit cards incur zero Merchant Discount Rate (MDR) charges and feature fraud protection.

Amazon India has deployed several AI-powered features and data tools to compress the vehicle research cycle and assist customers with their purchasing decisions.

Aman Lohan, Director of Home, Kitchen, and Outdoors at Amazon India, said, "The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year."

BMW Motorrad India Launches F 450 GS Sport Variant At INR 590,000

BMW F 450 GS Sport

BMW Motorrad India has introduced the 'Sport' variant of the BMW F 450 GS adventure motorcycle in India, priced at INR 590,000 (ex-showroom).

The BMW F 450 GS Sport features Racing Red paintwork, a clear Rallye windscreen, black hand protectors, off-road footrests, and a plastic engine guard. Technical and equipment additions to the Sport variant include Sport Suspension, Gear Shift Assistant Pro, and Riding Modes Pro.

The motorcycle is powered by a newly developed two-cylinder inline engine generating 48 hp and 43 Nm of torque. Standard electronic assistance systems and hardware include ABS Pro, Dynamic Traction Control, Dynamic Brake Control, Engine Drag Control, and a 6.5-inch TFT instrument display operated via a multi-controller interface.

Financing solutions offered through BMW India Financial Services include monthly instalments starting at INR 9,999. The motorcycle comes with a standard warranty covering three years with unlimited kilometres, with options to extend coverage to a fourth and fifth year alongside 24x7 roadside assistance.

Hero MotoCorp Launches Xtreme 125R Stealth Edition With TFT Instrument Cluster At INR 116,250

Hero Xtreme 125R

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched the Xtreme 125R Stealth Edition with TFT, introducing technology and safety features to its sporty 125cc motorcycle segment. The model is available across Hero MotoCorp dealerships nationwide at a price of INR 116,250 (ex-showroom, pan-India).

The new variant incorporates a 4.2-inch TFT instrument display with Bluetooth connectivity, integrating turn-by-turn navigation, call and SMS notifications and music playback controls.

The motorcycle features a Tyre Pressure Monitoring System (TPMS) providing real-time pressure readouts and system alerts, marking the introduction of the technology to the 125cc motorcycle category. Visual updates include coloured alloy wheels and a Midnight Black paint finish with Pearl Red accents. The model retains its existing mechanical specifications, featuring dual-channel ABS, cruise control, and three selectable riding modes comprising Rain, Road, and Sport.

Ashutosh Varma, CBO – India Business Unit, Hero MotoCorp, said, "The sporty 125cc segment continues to evolve rapidly, driven by young customers who seek motorcycles that reflect their aspirations—not just through performance and design, but also through advanced technology. The Xtreme 125R has already established itself as a benchmark in the category by bringing premium engineering and segment-leading features. The new Stealth Edition with TFT, further raises the bar by making connected technology and intelligent safety features even more accessible while creating lasting value for our customers and empowering them to truly Live Xtreme."

Ducati Launches Desmo450 MX Factory And Desmo450 EDX Off-Road Motorcycles In India

Ducati Desmo450 MX

Ducati India has announced the entry of its off-road motorcycle range into the Indian market with the launch of the Desmo450 MX Factory motocross bike and the Desmo450 EDX enduro model.

Both motorcycles are powered by a 449.6 cc single-cylinder engine featuring Desmodromic valve timing, producing 63.5 hp at 9,400 rpm and 53.5 Nm of torque at 7,500 rpm, with a rev limit set at 11,900 rpm.

The Desmo450 MX Factory weighs 104 kg without fuel and features an aluminium perimeter frame, an Akrapovič titanium exhaust system, Showa suspension with Dark Kashima coating, billet triple clamps, a holeshot device and a 7.2-litre fuel tank.

The Desmo450 EDX weighs 107.1 kg without fuel, incorporating an 8.5-litre fuel tank, handguards, a skid plate, a side stand, an 18-inch rear wheel and Showa suspension tuned for trail riding. Both models are equipped with closed-loop Ducati Traction Control, Ducati Quick Shift, Engine Brake Control, Power Launch and selectable riding modes.

"We are incredibly proud to bring the ultimate off-road experience to India with the launch of the Desmo450 MX Factory and the Desmo450 EDX. These motorcycles embody Ducati's racing spirit and our commitment to pure performance, translating our Desmodromic technology into the dirt segment for the very first time here. Whether you are looking to conquer the motocross track with the ultra-light MX Factory or push your limits on the trails with the versatile EDX, we are offering Indian riders machines that are born to compete and win. This dual launch marks a significant milestone in our commitment to the growing off-road community in India," said Bipul Chandra, Managing Director, Ducati India.

The Ducati Desmo450 EDX is priced at INR 1.85 million (ex-showroom) in Ducati Red, while the Desmo450 MX Factory is priced at INR 2.12 million (ex-showroom) in the Ducati Corse 2025 livery. The company has opened bookings across all Ducati dealerships in the country.

Altigreen Enters Electric Two-Wheeler Segment With Launch Of Minsara

Minsara

Bengaluru-headquartered Altigreen, a unit of the Jakson Group, has announced its entry into the electric two-wheeler market with the launch of Minsara, an electric multi-utility two-wheeler designed for urban and rural applications.

The electric scooter is offered in three variants: the Minsara S featuring a 2.78 kWh battery with a 125 km range, the Minsara S+ with a 3.8 kWh battery delivering a 165 km range, and the battery-swappable Minsara SE.

Built on a rib-caged chassis, the e-scooter delivers 172 Nm of peak torque, a top speed of 75 kmph, 33 percent gradeability, and a gross vehicle weight rating of 264 kg. Engineering specifications include 17-inch alloy wheels, telescopic front suspension, dual disc brakes with a Combined Braking System, crash guard protection, and side-stand safety alerts. Priced from INR 124,000 (ex-showroom), it comes with a standard three-year or 30,000 km warranty with bookings opened across Bengaluru, Vijayawada and Noida. The company is set to begin deliveries from 1 December 2026.

Deepak Thakur, CEO, Jakson Green Vehicles, said, "India’s mobility requirements are as diverse as its people. From urban entrepreneurs and delivery professionals to farmers and small-business owners in rural markets, millions depend on two-wheelers as an essential part of their everyday lives and livelihoods. With MINSARA, we are introducing a product that brings together utility, performance and sustainable technology to meet these real-world needs. As part of JAKSON Group, Altigreen will play an important role in our vision of accelerating India’s transition towards cleaner, more productive and accessible mobility solutions. This launch reflects our commitment to technology-led products that create meaningful value for customers while contributing to a sustainable future."

Amitabh Saran, CTO and Founder, Altigreen, said, "At Altigreen, we have always believed that technology must solve real customer problems. Across India, two-wheelers support businesses, livelihoods and everyday responsibilities, often under demanding operating conditions. Quite naturally, MINSARA is engineered, ground-up, to be a segment leader. It is a timely and great addition to our existing three-wheeler cargo neEV series. It embodies our continued commitment towards innovative, Made-in-India electric mobility solutions. Supported by Altigreen’s growing 3S dealership network, best in class after-sales service and customer-centric ownership solutions, we aim to build lasting customer confidence. We believe our success will ultimately be measured by our customers success and progress in life."