Amazon India, one of the leading online marketplaces, has announced that its two-wheeler store on Amazon.in has achieved a 2x year-on-year growth in sales. The surge in demand is primarily led by consumers in Tier 2 and Tier 3 cities who are increasingly buying premium and electric vehicles alongside standard commuter motorcycles.

The e-commerce platform currently offers a selection of more than 20 brands such as Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy and Hero MotoCorp across the electric, premium and commuter segments. The digital storefront is supported by an integrated network of more than 3,000 original equipment manufacturer (OEM) authorised dealers.

The platform’s sales data highlights that online two-wheeler procurement has become a notable trend outside metropolitan areas.

Approximately two in three two-wheeler buyers on Amazon.in come from Tier 2 and Tier 3 cities. In terms of electric two-wheelers, the consumer share from beyond the metros rises to seven in 10 buyers. Within the last 12 months, customers from more than 2,300 Tier 3 towns purchased a two-wheeler for the first time on the platform.

In terms of geography, Kakinada, Tirupati, and Nellore registered the highest acceleration in the South, showing up to a 12x increase in bookings. Purnia and Samastipur emerged as new demand pockets in the East, growing up to 7x. While bookings from Nagaur, Jind, Jamnagar, Bilaspur, and Rajkot grew up to 6x in the West and North.

Moreover, consumers are increasingly selecting models equipped with premium features, connected technology, advanced safety systems and long-term ownership value. This behavioural shift is reflected across multiple product categories with the average price of a two-wheeler purchased on the platform now exceeding INR 100,000. The premium segment recorded the fastest acceleration, growing nearly 5x year-on-year.

Commuter bike sales more than doubled, while internal combustion engine (ICE) scooters grew 1.5x over the same period. In the electric two-wheeler segment, the INR 100,000 to INR 150,000 price segment now accounted for over half of all EV demand on the platform, moving consumer interest away from entry-level options.

To build customer confidence, every dealer operating on Amazon.in is OEM authorised. This structure guarantees that buyers receive genuine products backed by original manufacturer warranties.

The digital platform allows customers to shop 24x7, compare various brands and fuel types, read verified owner reviews, and view specific ex-showroom prices mapped to their exact pin code. Payments are fully digitised using credit cards, debit cards, UPI, and net banking. Transactions made via credit cards incur zero Merchant Discount Rate (MDR) charges and feature fraud protection.

Amazon India has deployed several AI-powered features and data tools to compress the vehicle research cycle and assist customers with their purchasing decisions.

Aman Lohan, Director of Home, Kitchen, and Outdoors at Amazon India, said, "The two-wheeler buying journey in India is often long and can get overwhelming with multiple options, fuel types and price points to consider. This feels more restrictive when you have limited selection, especially beyond the metros. For customers, Amazon.in brings together the largest selection by brands, price points and fuel types in one place with full price transparency and the convenience of digital payments. For brands, it expands their reach. Over the last two years, we have built the selection, the tools and the reach to serve both and will continue to expand through the year."

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has finally revealed the pricing for its first electric offering in the country – Aerox E.

The e-scooter based on the River Indie’s EC06 is priced at INR 281,000 (ex-showroom, Delhi), which makes it the most expensive scooter in Yamaha India’s portfolio. The e-scooter is available at Yamaha Blue Square showrooms in select cities.

The Aerox E is powered by a Permanent Magnet Synchronous Motor (PMSM) that delivers 9.4 kW of peak power and 48 Nm of torque. It offers a top speed of 95.5 kmph and a certified range of 117 km. The scooter features three ride modes – Eco, Standard and Power – as well as a boost function and a reverse mode.

The e-scooter is equipped with dual removable batteries, each with a 1.5 kWh capacity, which take approximately 3 hours and 10 minutes to charge. The battery system comes with a warranty of 3 years or 30,000 km.

The scooter includes a traction control system, disc brakes with single-channel ABS, and a 5-inch colour TFT display with turn-by-turn navigation. Owners can access data such as maintenance reminders and parking location through the Y-Connect mobile app. The vehicle also features a smart key system and an external charging port.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced that its popular Apache motorcycle brand has surpassed 7 million customers worldwide.

To mark the milestone, the company has released a brand new campaign film titled ‘Tu Race Laga’, directed by acclaimed Bollywood director Ram Madhvani.

Established in 2005, the Apache motorcycle lineup is based on key learnings from the company’s racing division. The brand has introduced features including fuel injection, ride modes and traction control systems. The motorcycles are currently available in 90 countries.

Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion and strong riders communities.”

Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”

The Apache range includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the RTX.

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Suzuki Motorcycle India, a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales for June 2026.

The company recorded total sales of 115,030 units last month, a 21 percent YoY increase compared to the 95,244 units sold a year ago. Domestic sales reached 91,264 units, up 23 percent YoY, while exports grew 12 percent to 23,766 units.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “Our sales performance in June reflects the sustained momentum, supported by strong demand and the trust our customers continue to place in the Suzuki brand. As customer expectations continue to evolve, we remain focused on delivering products that offer reliability, performance and value. At the same time, we are strengthening our engagement with customers through meaningful initiatives and experiences that help us build lasting relationships beyond the purchase.”

Revenue from spare parts sales totalled INR 929 million in June 2026, marking 15 percent growth over the previous year.

During the month, Suzuki Motorcycle India conducted the Burgman Hangout Parade in Pune and Hyderabad. Additionally, the company held GIXXER Pit Stop events in Kumbakonam, Ranchi, Bengaluru and Dehradun, which involved 285 participants.

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Yulu, an Indian shared electric mobility platform, has announced that over 12,000 women home service professionals across 12 cities have utilised its platform to facilitate their work.

By providing accessible, low-cost electric vehicles (EVs), Yulu is actively dismantling mobility barriers that often prevent women from entering or thriving in the gig economy.

The platform supports women working as home cleaners, meal preppers and laundry professionals in the fast-growing online home services sector. Yulu’s lightweight, speed-capped EVs – which do not require a driver’s license – have allowed these professionals to complete 25–30 percent more assignments daily.

The all-inclusive rental model, which covers battery swapping and maintenance, significantly lowers the barrier to entry for women who previously lacked reliable personal transport.

Beyond the 12,000 women in home services, Yulu says it has empowered over 550,000 gig workers and delivery partners nationwide, many of whom have seen their incomes rise by 30–40 percent compared to using traditional petrol bikes.

The integration of Yulu’s mobility solutions comes at a pivotal time for India's service economy. According to Redseer Strategy Consultants, India's online home services market is expected to grow at a CAGR of 18–22 percent, reaching nearly USD 1 billion by FY2030.

At present over 35,000 women professionals are providing on-demand home services across platforms such as Urban Company, Snabbit and Pronto to name a few.

Amit Gupta, Co-Founder & CEO, Yulu, said, "Access to a vehicle often spells the difference between being dependent on her family and having an additional income stream that unlocks independence and dignity."

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