Bengaluru-based electric two-wheeler manufacturer Ather Energy has announced its ambitious plans to double its retail network to 700 experience centres by FY2026.

For context, Ather Energy currently operates 351 experience centres in India and 24 centres in Nepal and Sri Lanka. Furthermore, 46 percent of the retail touchpoints are in South India alone. The expansion is part of the EV maker’s strategy to provide first-hand experience of the product, quality and peace of mind to customers.

The company with the recent launch of Rizta e-scooter targeted for families, is now looking to scale up its presence across the country, including tripling its store count in north markets. The Rizta, Ather’s first family scooter had recently crossed 100,000 units retail sales milestone within a year of its launch. The e-scooter has become popular in key states including Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha and Chhattisgarh. Rizta alone now contributes to nearly 60 percent of Ather’s total sales, unlocking new cities and bringing in a wider base of family buyers, setting the stage for a much stronger retail presence in the coming months.

Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Rizta’s phenomenal success has opened up new markets and brought a much larger set of family buyers into the Ather ecosystem. We’re seeing demand coming in from cities where our footprint was previously limited, and that gives us the confidence to scale faster. Expanding to 700 Experience Centres is about staying ahead of this demand curve and ensuring that wherever our customers are, they have easy access to the full Ather experience.”

At present, the company operates over 3,578 fast-charging points across India through the Ather Grid. The EV maker is also expanding its service footprint along with the expansion of its retail network across India, including Gold Service Centres in key cities.

Ather Energy currently has two manufacturing plants in Hosur, Tamil Nadu, one each for vehicle assembly and battery manufacturing and an upcoming third manufacturing facility in Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra, which will scale up its manufacturing capacity to 1.42 million electric two-wheeler per annum.

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Pune-headquartered automotive major Bajaj Auto marked India's 79th Independence Day with 'The Great Indian Ride', an event that brought together Chetak riders for a cultural parade in Bengaluru on 16 August 2025. The ride was a celebration of patriotism and heritage, uniting generations of riders.

More than just a scooter rally, the company stated that 'The Great Indian Ride' was a tribute to the values that have shaped both India's progress and the Chetak's legacy of innovation. A diverse group of riders, including Chetak owners, brand friends and influencers, rode through historic routes like MG Road and Netaji Road, making stops at national landmarks such as Freedom Park. The riders were dressed in traditional Indian attire with tri-colour motifs, bringing the city to life.

The ride concluded with a memorable finale. All the Chetaks were parked to form the number '79', and the national flag was hoisted, creating a striking visual from a bird's eye view. The event established the Chetak as a cultural movement rooted in Indian values, rather than just a product. It was designed to be visually iconic and emotionally resonant, redefining the role of scooters in Indian mobility by associating them with pride and national identity.

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has updated its 125cc Fi Hybrid scooter range with new features and colour options.

The company’s hybrid scooter lineup now features the ‘Enhanced Power Assist’ function, which delivers high torque, stronger acceleration and performance. Powered by a high-performance battery, the function allows users to squeeze more power from the scooter, which will be useful when starting from standstill, carrying loads or climbing inclines. The scooters continue to be equipped with the Smart Motor Generator (SMG) technology, Silent Start and Stop & Start System (SSS) tech.

Furthermore, the Fascino S scooter now features a Colour TFT Instrument Cluster equipped with Turn-by-Turn (TBT) Navigation, using smartphone connectivity through the Y-Connect app. It is also integrated with Google Maps to support Turn-by-Turn (TBT) navigation.

In terms of colour options, the Fascino S 125 Fi Hybrid, is now available in Matte Grey colour option, while the disc-brake variant gets Metallic Light Green and drum-brake variant gets Metallic White options. Alongside, the RayZR 125 Fi Hybrid Street Rally is offered in a Matte Grey Metallic hue, and the RayZR 125 Fi Hybrid disc variant features a Silver White Cocktail shade.

Itaru Otani, Chairman, Yamaha Motor India Group, said, “Yamaha’s 125cc Hybrid scooter range has consistently delighted customers with its dynamic styling, superior comfort, and fuel-efficient performance. The introduction of the new ‘Enhanced Power Assist’ function marks another step forward in enhancing everyday riding convenience and instilling greater confidence among commuters.”

“Further elevating the appeal, the launch of new colour variants brings a refreshing vibrancy to the entire scooter lineup. These updates are a direct reflection of the insightful feedback received from customers through our various engagement platforms. We are confident that these thoughtful upgrades will resonate strongly with our customers and continue to strengthen Yamaha’s presence in the 125cc scooter segment,” he said.

The scooters continue to be powered by Yamaha’s air-cooled, fuel-injected (FI) and 125cc Blue Core Hybrid engine. The Fascino S and RayZR Street Rally variants additionally offer the Answer Back feature and LED Daytime Running Lights (DRL). 

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The Indian Supercross Racing League (ISRL) has announced a new partnership with GUTS Racing USA, a prominent off-road racing brand with a 30-year history.

This alliance will see GUTS Racing provide its premium factory series seat covers to all ISRL teams, aiming to boost rider performance, safety and control on the demanding Supercross tracks.

Andy Gregg, Owner, GUTS Racing and a former racer, said, “We are thrilled to support the Indian Supercross Racing League with our technology to enhance the performance of the riders. As a racer myself, I know how important seat performance is to a rider’s success. ISRL represents an exciting new frontier for motocross, and we’re proud to play a part in its growth. We look forward to many thrilling seasons together. India is a growing market and a key part of our global expansion. This association gives us direct visibility with our core audience.”

Eeshan Lokhande, Co-Founder, Indian SuperCross Racing League, said, “We’re seeing a clear surge of interest from global performance brands, and GUTS Racing’s entry into ISRL is a testament to that momentum. Their belief in India’s Supercross future reinforces our vision to create a world-class platform for motorsport in the country. This partnership will benefit the rider’s performance through GUTS' premium technology, and marks the beginning of a long-term, strategic relationship. With a rapidly growing fanbase and some of the highest engagement rates across social and digital platforms, ISRL is fast becoming the sport of choice for a new generation. Together, we’re not just raising the bar for Indian motorsport, we’re building a movement.”

Blake Wharton, Former AMA Supercross Athlete, said, "I’m thrilled to see the Indian Supercross Racing League pushing the boundaries and creating new opportunities for riders, fans, and brands alike. We have a real chance here to grow the sport, connect performance-driven brands with performance racing, and inspire the next generation. India has incredible potential for Supercross, and I’m excited to keep contributing as both an ex-racer and an ambassador for the sport."

This partnership is a significant step for the ISRL as it works to align with global standards and enhance athlete performance in its upcoming season.

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Jawa Yezdi Motorcycles, one of the leading manufacturers of mid-sized premium motorcycles in India, has launched the 2025 Yezdi Roadster at prices starting INR 209,969 (ex-showroom Delhi).

The mid-sized motorcycle is being made available in six factory-backed custom combinations with more than 50 combination options.

The motorcycle comes with iconic twin-barrel exhausts, chopped rear fender and bold ‘69’ decals, with customers having an option to choose from over six factory custom combinations and over 20 plug-and-play accessories including – modular seating options, customisable handlebars, visors and crash guards among others.

Anupam Thareja, Co-Founder, Jawa Yezdi Motorcycles, said, “The Yezdi Roadster is a wolf in wolf’s clothing. The memories of a Yezdi rumbling through Indian roads and hearts never really went away. The cool dads and lads rode on real roads, on a real bike and created real stories. Their first job, first fall, first love was all on a Yezdi. Yezdi has been a way of life, an attitude, a thought, since inception, born as a challenger in a monopolistic market. Renegades who dared to carve their own path made Yezdi their cultural emblem. The new Roadster is ‘Born Out of Line’ to become the call of the wolf to all the new-age wildcards. With a bold design, cutting-edge performance, and touring-ready engineering, the Yezdi Roadster is a war cry for those who chart their own course, your tribe is calling.”

The Roadster is powered by the in-house developed all-new 350 Alpha2 Liquid-Cooled engine, which produces 29PS and 30Nm of power. It gets first-in-segment 6-speed gearbox and assist and slipper clutch, 12.5 litre fuel tank with a claimed range of over 350 km.

In terms of safety, it is powered by dual-channel ABS from Continental, 320mm front disc brakes and 240mm rear disc brakes. A telescopic front suspension and dual rear shocks are calibrated for stability and comfort, while its 795mm seat height and optimised ground clearance.

Interestingly, it comes with Jawa Yezdi BSA Ownership Assurance Programme, an industry-first standard 4-year/50,000km warranty, optional coverage for up to six years, one year of roadside assistance across its 450 service stations across India.

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