- Bajaj Auto Ltd
- Bajaj Pulsar
- Pulsar Chala Apni Ad Campaign
- Pulsar NS400Z
Bajaj Auto Gives Users Chance To Star In Their Own ‘Chala Apni’ Ad And Win A Pulsar NS400Z
- by MT Bureau
- October 04, 2024
Bajaj Auto Ltd, a leading global manufacturer of two- and three-wheelers, has added more fun and excitement to its ‘Chala Apni’ ad campaign by introducing AI face-swap technology, making it more engaging and giving users a chance to star in their own Chala Apni ad!
The latest phase of the campaign enhances the brand’s experiential approach by enabling users to create personalised Pulsar NS400Z ads, making Bajaj the first brand in the Indian motorcycling space to do so. Participants just need to upload a selfie and answer some quick questions using the Bajaj Pulsar WhatsApp bot to generate their own Chala Apni ad.
The fun doesn’t stop here, as Bajaj Auto has also launched a contest to encourage participants to share their personalised Chala Apni ad along with their Chala Apni stories on social media. The winner for the most compelling story will get a brand-new Pulsar NS400Z and the rest of the inspiring stories will win Pulsar merchandise.
Deepika Warrier, Marketing Head, Bajaj Auto, said, “The Chala Apni campaign was conceptualised to celebrate our riders’ need to resist societal pressures, and make daring choices! This activation aims to give them a platform to create and share their personalised Chala apni story with the added bonus of getting a chance to win the new and most daring Pulsar ever – the NS400Z."
- TVS Motor Company
- Bharat Mobility Global Expo 2025
- Norton Motorcycles
- TVS Ronin
- TVS Racing
- TVS Jupiter CNG
- TVS X
- TVS Vision iQUBE
- TVS X NFE
TVS Motor Company Displays Future Mobility Concepts At Bharat Mobility Global Expo 2025
- by MT Bureau
- January 17, 2025
TVS Motor Company (TVSM), a leading global automaker in the two- and three-wheeler segment, displayed its range of future mobility concepts at the ongoing Bharat Mobility Global Expo 2025.
The future mobility concepts showcased by TVSM include the TVS Concept EB1, an electric bicycle aimed at transforming urban mobility; TVS Jupiter CNG – Concept, the world’s first CNG scooter; the TVS King Electric and TVS X, India’s first Android Auto-integrated electric scooter.
The company also displayed the future concepts of its existing vehicles, which include the TVS Vision iQUBE Concept, a modern luxury scooter designed for the future of urban commuting; TVS iQube ST 2025 Concept, a future-ready connected electric scooter; TVS X NFE (Nacht Fury Edition) Concept and TVS RTSx.
TVS Motor Company-owned Norton Motorcycles displayed the Norton V4CR, the most powerful café racer from the UK. This can be seen as a precursor to the relaunch with an exciting new lineup of motorcycles slated for release in 2026 on the back of TVSM’s investment in Norton to design, develop and produce a range of motorcycles for both local and international markets. It is gearing up for a.
TVSM also displayed a wide range of merchandise and accessories, including the TVS Racing lineup of helmets, riding gear, hydration backpacks, Bluetooth intercoms and lifestyle products like t-shirts, sweatshirts, caps and leather jackets. The TVS Apache RTE (Electric OMC bike), TVS Asia One Make Championship RR 310 and TVS Racing 450R Dakar edition from TVS Racing were also showcased.
The company also displayed the ‘Rann Utsav’ edition custom motorcycle on the TVS Ronin, commemorating the Rann Utsav 2025. Three other custom motorcycles based on the TVS Apache RTR 310 and TVS Ronin, designed in collaboration with Smoked Garage (Indonesia) and the TVS Motor Factory Team (India), were also showcased.
Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are excited to showcase concepts that have the potential to deliver impactful solutions and set new standards in personal and commercial mobility. All these made and designed in India, made for the world concepts are a testimony to India’s innovation and engineering prowess, our progress towards Viksit Bharat. At TVS Motor, we are committed to designing and making in India, for the world. Our exports already exceed USD 1 billion and account for 30 percent of our volumes. We are poised to take this further. Our vision is to transform the quality of life of our customers and redefine the future of mobility through design, engineering, technology and quality.”
- Greaves Cotton Limited
- Greaves Electric Mobility
- Ampere brand
- The Motor Show
- Auto Expo 2025
Greaves Cotton showcases electric mobility solutions at Auto Expo 2025's Motor Show
- by MT Bureau
- January 17, 2025
Greaves Cotton Limited showcased its wide-ranging mobility solutions at the Auto Expo 2025 – The Motor Show in New Delhi’s Bharat Mandapam. The company unveiled a variety of ‘Made in India’ products across electric two- wheeler and three-wheelers, which included concept vehicles, charging solutions, engines, powertrain systems and retail aftermarket accessories.
The showcase at the expo included a series of exciting developments such as its e-motorcycle concept Xyber and Xpress, a solution tailored for the fast-growing quick commerce and delivery segment. Also featured was Xargo a high-speed electric three-wheeler designed for multiple applications in the expanding e-commerce ecosystem.
A fast-charging wall-mounted system was presented, designed for user convenience and efficiency, while Greaves introduced new variants of its best-selling two-wheelers, Nexus and Magnus. The Nexus Exec is an ultra-luxury, high-performance family electric scooter featuring a 5 kW motor, a top speed of 93 km/h and a 3.5-hour charging time. The Nexus S Tourismo is a premium race-edition, high-performance family electric scooter and the Magnus Neo was the upgraded version that set a national record with its Bengaluru-Delhi journey of over 2,300 km.
Greaves also presented new solutions for the automotive sector including a hydrogen-powered engine concept, a CNG engine and a Euro V+ compliant engine for the European market. The company displayed a variety of retail aftermarket accessories such as motors, rear axle assemblies and a high-performance lithium-ion battery designed for data centres and banks. Additionally, advanced motion control systems from Excel Controlinkage were part of the showcase.
Through its electric mobility business, Greaves Electric Mobility and its Ampere brand, the company has been re-imagining last-mile mobility in India. Its vehicles have collectively travelled 3.8 billion electric kilometres, saving 1.5 lakh tonnes of CO2 emissions—an environmental impact equivalent to planting 5.9 million trees.
Commenting on the company’s innovative solutions displayed at the expo, Greaves Cotton Non-Executive Vice Chairman Nagesh Basavanhalli said, “Greaves Cotton continues to leverage its engineering expertise to build a complete and agile mobility ecosystem that maximises synergies across its various businesses, in line with our objective to lead India’s transition to a more sustainable and inclusive economy. The products showcased today blend technology, sophisticated engineering, and intelligent design applications across versatile segments, and are inspired by deep consumer insights. These innovations have been proudly conceptualised and created in India, with the aim of positively impacting a billion lives and empowering them through smart, sustainable, and accessible solutions."
Remarking on Greaves Electric Mobility’s display at the expo, Chief Executive Officer K. Vijaya Kumar said, “We are thrilled to unveil our concepts and offerings designed to cater to a diverse range of consumers and applications. This approach aligns with our goal to democratise sustainable mobility in India and empower people and livelihoods through our expertise in automotive technology, showcased through our leading brands, Ampere, Greaves 3 Wheelers, and more. By leveraging our 165-year-old Greaves legacy in engineering, we have sought to provide category-leading options that merge the best of aesthetics, functionality, and performance. As electric mobility gains greater adoption in India, we remain committed to delivering the best in electric two- and three-wheeler passenger and cargo mobility. Our solutions are not only viable but also superior alternatives to traditional ICE vehicles.”
Elaborating on these developments, Greaves Cotton Managing Director Dr. Arup Basu said, “Staying true to our purpose of empowering prime-over solutions, we are proud to introduce our new alternate fuel engines, e-powertrains, and other advanced engineering solutions. By leveraging synergies across our diverse and time-tested capabilities, we aim to drive innovation and build a future-ready product portfolio. Our focus extends beyond product development to delivering value across the entire product lifecycle, ensuring efficiency and reliability at every stage. With a strategic emphasis on hydrogen energy and other clean technologies, we remain committed to shaping the future of mobility through sustainable and scalable solutions.”
- Rapido
- Bharat Mobility Global Expo 2025
Rapido announces 500-city Expansion plans at Bharat Mobility Expo 2025
- by MT Bureau
- January 17, 2025
India’s urban transportation landscape is poised for a significant shift as Rapido reveals its ambitious 500-city expansion plan at the Bharat Mobility Expo 2025, which began on January 17th. The company’s participation in the expo highlights its dedication to fostering economic empowerment and improving connectivity through accessible, convenient transportation solutions.
Already operating in over 120 cities and having facilitated over 200 crore rides, Rapido’s expansion will roll out in phases, starting in February across Karnataka, Gujarat, Tamil Nadu, West Bengal, and Rajasthan. This will be followed by a gradual expansion to states such as Punjab, Haryana, Uttar Pradesh, and Uttarakhand, addressing the diverse transportation needs of a rapidly evolving India. With INR 151.11 billion earned by its Captains since inception and facilitating 3.6 million daily rides, Rapido continues to be a major player in India’s urban mobility sector.
Co-founder Pavan Guntupalli noted, “The Bharat Mobility Expo offers an essential platform to discuss the future of transportation in India. We’re excited to share how technology can drive positive social and economic impact. Our expansion to 500 cities is a testament to our commitment to empowering individuals and creating a more connected India.”
- Suzuki Motorcycle India
- Access 125
- e-ACCESS
- GIXXER SF 250 Flex Fuel
- Bharat Mobility Global Expo 2025
Suzuki Motorcycle India unveils Three New Products at Bharat Mobility Global Expo 2025
- by MT Bureau
- January 17, 2025
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) showcased an extensive portfolio of multi-pathway mobility solutions at the Bharat Mobility Global Expo 2025, centred on the theme 'Spectrum of Mobility'.
The highlight was the unveiling of Suzuki’s first electric scooter, the e-ACCESS, a bold step toward electric mobility. The company also introduced the all-new Access 125, offering a blend of urban elegance, superior engine performance and modern features for an enhanced commuting experience. Further broadening its portfolio, Suzuki launched its inaugural E85-compliant motorcycle, the Gixxer SF 250 Flex Fuel, aimed at propelling India towards a carbon-neutral future.
Talking about the new products unveiled, Suzuki Motorcycle India Managing Director Kenichi Umeda, said, “Spectrum of Mobility - the theme for this year’s Bharat Mobility Global Expo, resonates with Suzuki’s commitment to carbon neutrality and its multi-pathway approach to realizing this goal. At Suzuki Motorcycle India, this vision comes to life through the introduction of our new products: e-ACCESS, our first electric scooter, the ethanol-compatible GIXXER SF 250 Flex Fuel and the new Access with improved fuel economy. Serving our customers with the highest level of satisfaction and hospitality remains our top priority”.
Speaking at the event Suzuki Motor Corporation, Japan, President Toshihiro Suzuki said, “At Suzuki Motor Corporation, we are committed to our goal of carbon neutrality through a multi-pathway approach. While battery electric vehicles play an important role, they are not the only way to the carbon neutrality. We are also focusing on alternative options such as E-Fuels, Hydrogen Engines, Bio-Fuel models, and better fuel economy in internal combustion engines. The Indian market is largest for Suzuki, and we are committed to the market. By staying true to our mission of creating products of superior value and focusing on customer satisfaction, we aim to grow further in the motorcycle business and contribute meaningfully to customers’ needs.”
The e-Access
The e-Access represents Suzuki’s commitment to quality and innovation, delivering on key promises of style, performance, reliability, practicality and connectivity. Powered by a rigorously tested 3.07 kWh lithium iron phosphate (LFP) battery, the e-Access ensures enhanced safety, long battery life, and durability. Its fixed battery pack, securely housed within the frame, provides additional protection.
Charging options cater to both home and portable use, with a full charge achievable in 6 hours and 42 minutes using a portable charger or 2 hours and 12 minutes with a fast charger. Suzuki’s proprietary E-technology powers the EV drivetrain, enabling a maximum speed of 71 km/h, peak power output of 4.1 kW, and torque of 15 Nm. The scooter offers a range of 95 km per charge, with energy consumption rated at 39Wh/km.
Advanced features include three drive modes—Eco, Ride A, and Ride B—plus a reverse mode for convenience. Safety is prioritised with systems like side-stand interlock and tip-over detection. The keyless system enables remote locking and unlocking, while a multi-function starter switch integrates controls for seat opening, steering lock, and charging inlet. Both centre and side stands further enhance practicality.
A vibrant TFT LCD screen and smartphone integration via the Suzuki Ride Connect-E app offer real-time navigation and traffic updates. Premium design details include raised nameplates and a metallic-finish chrome "S" emblem. The e-Access will debut in three dual-tone colour schemes: Metallic Mat Black No. 2/Metallic Mat Bordeaux Red, Pearl Grace White/Metallic Mat Fibroin Grey, and Pearl Jade Green/Metallic Mat Fibroin Grey. Pricing will be revealed closer to launch.
All-New Access 125: Urban Mobility Refined
The all-new Access 125 is engineered for improved acceleration, superior fuel economy, and enhanced comfort. At its core is a 125cc, single-cylinder, air-cooled engine compliant with OBD-2B norms and equipped with Suzuki Eco Performance (SEP) technology. This engine delivers 6.2 kW at 6,500 rpm and torque of 10.2 Nm at 5,000 rpm, ensuring smooth performance in city traffic.
The scooter’s design enhancements include an LED position light, LED tail lamp, and a front lock-operated external fuel lid. Practicality is increased with dual front pockets, expanded under-seat storage, and a larger fuel tank. Rider comfort is prioritised with an improved rear suspension layout, ergonomic seating, and aluminium footrests. Safety features include a passing switch, hazard switch, and brake lock on the rear left lever.
The Bluetooth-enabled multi-function digital instrument cluster now offers new features such as calendar and rain alerts, ambient weather updates, periodic service notifications, a digital wallet, and renewal reminders, all accessible via the Suzuki Ride Connect app.
The Access 125 is available in three variants—Standard, Special, and Ride Connect Edition—across five colours: Solid Ice Green, Pearl Shiny Beige, Metallic Mat Stellar Blue, Pearl Grace White, and Metallic Mat Black No. 2. Pricing begins at INR 81,700 (ex-showroom Delhi).
Suzuki Gixxer SF 250 Flex Fuel
Suzuki’s Gixxer SF 250 Flex Fuel motorcycle, tailored exclusively for the Indian market, represents a significant step towards sustainable mobility. Equipped with a high-performance, BS-VI compliant 250cc engine, the Gixxer SF 250 Flex Fuel operates on ethanol-blended fuels with concentrations of up to 85 percent (E85). This innovation not only reduces CO2 emissions but also aligns with global carbon-neutrality goals.
The single-cylinder engine, powered by Suzuki’s Oil Cooling System (SOCS) and Eco Performance (SEP) technology, offers a robust output of 20.5 kW (27.9 PS) at 9,300 rpm on E85 fuel and 20 kW (27.2 PS) at 9,300 rpm on E20 fuel. Torque is rated at 22.5 Nm at 7,300 rpm, ensuring powerful yet efficient performance. Compact in design, the engine prioritises low fuel consumption, high durability, and ease of maintenance.
To support ethanol-based fuels, the motorcycle incorporates upgraded components such as a modified injector, fuel pump, and fuel filter, making it fully compatible with E85 fuel.
The Gixxer SF 250 Flex Fuel boasts a European-inspired aerodynamic design featuring a wide LED headlamp, Gixxer-styled LED tail lamp, and a sporty dual muffler. Its premium aesthetic is enhanced by a split-seat design, dual-channel ABS, a side-stand interlock switch, and Suzuki’s Easy Start System.
Riders also benefit from a Bluetooth-enabled digital instrument console integrated with the Suzuki Ride Connect application. This system provides essential information and connectivity features, ensuring convenience and safety on the go.
Available in two colour options—Metallic Mat Black No. 2 / Metallic Mat Bordeaux Red and Metallic Mat Black No. 2—the GIXXER SF 250 Flex Fuel is priced from INR 216,500 (ex-showroom Delhi).
Other Highlights at Suzuki’s Pavilion
Alongside the e-ACCESS, Access 125 and Gixxer SF 250 Flex Fuel, Suzuki showcased its big bikes including the Hayabusa, GSX-8R and V-Strom 800 DE and its current range of OBD 2B-compliant motorcycles and scooters. Engaging features such as the CN-Challenge GSX-R1000R race machine, a Hall of Fame, a Hayabusa photo zone and a kids engagement zone enhanced the experience for visitors.
Comments (0)
ADD COMMENT