Bajaj Auto has launched the most powerful Pulsar yet in the form of Pulsar NS400Z. The only other motorcycle that Bajaj Auto has been offering for some time is the Dominar 400. 

Marking a significant step ahead for the Pulsar motorcycle range, which began its journey with the Pulsar 150 and Pulsar 180 in 2001, the new offering – as part of the NS range which includes the NS125, NS160 and NS200 – flaunts an LED headlamp, digital instrument console and Bluetooth connectivity. 

As a flagship motorcycle, the NS400Z reflects dynamism and muscularity that has been the hallmark of the NS range, mentioned a company source. So, a part of the styling theme of the motorcycle is the signature lightning bolt DRL, Champagne Gold USD forks and carbon fibre graphics, a bikini fairing and sporty tail section with underbelly exhaust. 

Other than to add to the attractive and sporty appearance of the motorcycle, the above-mentioned attributes also help it to cheat the wind. The 373.27 cc petrol engine produces 40 PS of peak power and 35 Nm of peak torque. 

Employing ride-by-wire technology to ensure precise throttle response, the NS400Z comes with a slipper clutch for effortless gear changes and smoother acceleration (as well as deceleration). 

Available with advanced ride modes (Road mode for smooth acceleration and stable ABS for daily use; Rain mode for limited power and conservative ABS); Sport mode for heightened throttle response, maximum stopping power for spirited riding, and Off-road mode for optimised low-end torque, controlled braking for rough terrain), the sporting motorcycle is engineered to provide a connected experience through Bluetooth connectivity (pairing with smartphones). The connectivity features include turn-by-turn navigation and music control. 

In terms of braking, the NS400Z is packed with dual-channel ABS (with combined ABS technology), Switchable Electronic Traction Control (ETC), adjustable levers (five steps) and large disc brakes (320 mm front and 230 mm rear). 

Riding on 17-inch diameter wheels (110/70-17 front and 140/70 R17 rear), the motorcycle has a 1,344 mm wheelbase. It is longer and contributes in terms of agility. 

Speaking on the launch, Sarang Kanade, President – Motorcycle Business, Bajaj Auto Ltd, said, "The Pulsar NS400Z is more than just a new motorcycle; it's the embodiment of everything the Pulsar brand stands for - sporty design, power, performance, and an unmatched riding experience delivered to our passionate Pulsarmaniacs and sports motorcycle enthusiasts. It is the ultimate performance machine that will redefine the codes of sports motorcycling in India. It results from engineering expertise, cutting-edge technology, and a deep understanding of what riders truly desire. The Pulsar NS400Z is a great motorcycle for riders looking to start their biking journey or upgrade to a higher-capacity motorcycle. We are confident that with the new Pulsar NS400Z, Pulsar will further strengthen its dominant leadership in the sports segment."

The price of the new Pulsar NS400Z is starting at INR 185,000 ex-showroom Delhi. It is available in four attractive colours. 

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India Yamaha Motor has announced the return of the Monster Energy Yamaha MotoGP Edition for the R15 V4 and MT-15 Version 2.0 motorcycle models. The release, the company says, responds to customer demand for the company's racing-livery options.

The Monster Energy Yamaha MotoGP Edition models display liveries inspired by Yamaha's racing division across the fuel tank, side panels, and tank shrouds. The R15 V4 MotoGP Edition is priced starting at INR 176,050 ex-showroom Delhi, while the MT-15 MotoGP Edition begins at INR 177,230.

Alongside the special editions, Yamaha updated colour variants across its FZ product range. The FZ-S Fi Hybrid receives an Ice Storm colour scheme, while the existing Matte Black version gets updated graphics. The FZ-S Fi line gains a Metallic Black finish.

Pricing for the updated FZ range starts at INR 129,880 ex-showroom Delhi for the standard FZ-S Fi, with the FZ-S Fi Hybrid variant priced at INR 139,200.

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Studds Accessories, one of the leading two-wheeler helmet manufacturer, has launched its latest product the Raider Youth, a full-face helmet designed for younger riders and adults requiring smaller head sizes at prices starting INR 1,175.

The release marks the introduction of a dedicated small-sized full-face model into the company's product line-up. The Raider Youth is an ISI-certified helmet that provides chin and lower-face coverage, moving beyond the open-face helmet designs that have traditionally dominated the youth and small-head-size segments in India. It is offered in two sizes: XXS (520 mm) and XS (540 mm), catering to children, teenagers and female riders or adults with smaller head dimensions.

The product features an outer shell constructed from ABS material paired with an expanded polystyrene (EPS) liner. The ventilation system uses top exhaust ports to channel airflow through the interior, while additional hardware includes a scratch-resistant quick-release visor, micro-fibre inner lining and a quick-release chin strap mechanism.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said, "Young riders today are more aware of style, comfort, and safety than ever before, and parents are increasingly seeking products that offer enhanced protection without compromising on usability. The Raider Youth has been developed to address these expectations through a purpose-built full-face design that delivers greater coverage and confidence for young riders. Its vibrant colour palette, modern styling, rider-focused comfort features, and trusted safety credentials have been brought together to make helmet usage both appealing and reassuring. We believe the Raider Youth will resonate strongly with young riders and their families while encouraging the habit of safe riding from an early age."

The initial launch comprises the Unicolor variant across 12 finish options, including solid, matte, and chameleon finishes: White, Black, Cherry Red, Flame Blue, Lavender Pink, Pastel Green, Petrol Blue, Dark Pink, Chameleon Pink, Chameleon Blue, Matt Black, and Military Green.

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Hero MotoCorp, the world’s two-wheeler manufacturer, has appointed Anuj Dua as the new Chief Business Officer – Premium Segment to oversee its motorcycle and scooter operations in higher-displacement categories.

Dua brings experience from previous executive roles across Hero MotoCorp, Royal Enfield and Bajaj Auto, where he managed global product strategy, brand development and market expansion.

In his new role, Dua will manage product portfolio expansion, strategic partnerships, retail network development and customer engagement initiatives, including community events and branded merchandise across performance and lifestyle segments.

In FY2026, Hero MotoCorp expanded its product line-up through the introduction of models including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and the Harley-Davidson X440 T. To support these offerings, the manufacturer expanded its dedicated Hero Premia retail and service network to more than 130 stores across India. The standalone outlets feature specialised sales personnel and dedicated service bays.

Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, said, “The global mobility landscape is undergoing a significant transformation, led by rising consumer aspirations for premiumization including curated premium experiences. At Hero MotoCorp, we are responding to these transformative shifts with a future-focused strategy that combines innovation, design excellence, performance engineering and deeper customer engagement. Our expanding premium portfolio, retail transformation and motorsport initiatives are integral to this strategy, accelerating product innovation, strengthening brand aspiration, and reinforcing our position as a globally admired mobility brand which is proudly Made in India.”

At present, the company manufactures its premium range from its facility Neemrana, Rajasthan, which incorporates automated assembly lines and digital quality control systems. The vehicle platforms integrate electronic architecture supporting over-the-air software updates and rider assistance systems.

Additionally, the company utilises its Hero MotoSports division to evaluate chassis dynamics, electronic systems and powertrain durability for application across its commercial production models.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of TVS VENU, has announced its wholesale figures for July 2026 selling 629,675 units. This marks a 38 percent increase compared to 456,350 units sold in July 2025.

The company reported its two-wheeler sales rose 38 percent to 603,138 units in July 2026, up from 438,790 units last year. Of this, domestic two-wheeler dispatches accounted for 437,394 units of the total, representing a 42 percent YoY increase, as compared to 308,720 units recorded a year ago.

In the electric vehicle segment, two-wheeler EV sales reached 60,934 units in July 2026, compared to 23,605 units in July 2025, marking a 158 percent growth rate.

International business dispatches across all categories grew 29 percent to 184,264 units in July 2026, compared with 142,629 units in the same period last year. Within the international segment, two-wheeler exports increased 27 percent to 165,744 units from 130,070 units recorded in July 2025.

Three-wheeler dispatches totalled 26,537 units during the month, up 51 percent from 17,560 units sold in the corresponding period of the previous year.

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