Collaborating with Readassist, Helloworld, Kitchens@ and Goodbox to expand its battery swapping infrastructure to 900 new locations across 10 cities, Bounce Infinity, which provides information but no formal office location on its website, has introduced the Bounce Infinity E1 electric scooter with a unique ‘Battery as a service’ option.

Claimed to be the the first of its kind in the Indian market, the e-scooter is priced at INR 68,999 (ex-showroom, Delhi) with battery and charger. It is priced at INR 45,099 (ex-showroom, Delhi) with battery-as-a-service, which includes the subscription for the same. Pre-booked by paying a minimal amount of INR 499, which is refundable, the Bounce Infinity E1 is FAME II eligible.

Promising substantially lower running costs with a (IP 67 standard compliant 48-volt 39 AH) battery that is removable for charging at home or office, the e-scooter is stylish and highly modern in its appearance. Marking a step ahead in facilitating faster adoption of EVs, according to Vivekananda Hallekere, CEO and Co-founder, Bounce, the vehicle is available in five exciting colour options.

Designed and engineered to cater to the evolving needs of electric scooter customers in India, the Infinity E1 is accompanied by a comprehensive warranty of three years/up to 50,000 km. It is ‘Made in India’ and features stylish alloy wheels, digital speedometer, 12-litre storage space, high-end projector headlights, LEDs etc.

Employing a tubular frame, hydraulic telescopic front suspension and twin shock absorbers at the rear, the e-scooter incorporates intelligent technological features such as CanBus (with six-axis accelerometer, overvoltage/undervoltage protection, side stand sensor, battery, motor controller, VCU and the display), smart app (that offers user-centric mobile application and a one-touch solution to control virtually every aspect of the scooter via Bluetooth), remote tracking and battery status, Geofencing, drag mode (that enables the vehicle to move along at walking speed in case of a puncture), reverse mode (to help exit tight and difficult parking spaces), cruise control, anti-theft (by sensing vibrations after being parked and locks its rear wheels) and tow alert (with notifications to the owner).

The Infinity E1 e-scooter is powered by BLDC motors that produce a torque of 83 Nm. Capable of a top speed of 65 kmph, the e-scooter has an advanced FOC controller and provides power based upon a unique algorithm. It thus has a power mode for quicker progress. The Eco mode provides longer range. Fitted with a twin-disc brake assembly that is integrated with an electronic (intelligent) braking system to ensure a smooth and quick halt, the vehicle also has regenerating facility. 

Taking about four to five hours to charge, the Infinity E1 has a range of 85 km per charge. It is backed by Bounce Infinity's acquisition of 22Motors for an estimated USD 7 million in 2021. The acquisition has provided the company with a modern manufacturing plant at Bhiwadi, Rajasthan, with an annual capacity of 180,000 units. The company, planning to set up another plant in South India as sales rise, has set aside USD 100 million to promote its EV business over the next one year.

Not stopping at simply selling an e-scooter with a removable battery, the company, following a vision to offer ready-to-go batteries that customers can easily swap with their near-empty batteries in under a minute through its collaborative efforts, is looking at making swapping stations available within one km of its customers. It is also investing in a robust swapping infrastructure to support over a million scooters over the next 24 months. (MT)

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It features a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has finally revealed the pricing for its first electric offering in the country – Aerox E.

The e-scooter based on the River Indie’s EC06 is priced at INR 281,000 (ex-showroom, Delhi), which makes it the most expensive scooter in Yamaha India’s portfolio. The e-scooter is available at Yamaha Blue Square showrooms in select cities.

The Aerox E is powered by a Permanent Magnet Synchronous Motor (PMSM) that delivers 9.4 kW of peak power and 48 Nm of torque. It offers a top speed of 95.5 kmph and a certified range of 117 km. The scooter features three ride modes – Eco, Standard and Power – as well as a boost function and a reverse mode.

The e-scooter is equipped with dual removable batteries, each with a 1.5 kWh capacity, which take approximately 3 hours and 10 minutes to charge. The battery system comes with a warranty of 3 years or 30,000 km.

The scooter includes a traction control system, disc brakes with single-channel ABS, and a 5-inch colour TFT display with turn-by-turn navigation. Owners can access data such as maintenance reminders and parking location through the Y-Connect mobile app. The vehicle also features a smart key system and an external charging port.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced that its popular Apache motorcycle brand has surpassed 7 million customers worldwide.

To mark the milestone, the company has released a brand new campaign film titled ‘Tu Race Laga’, directed by acclaimed Bollywood director Ram Madhvani.

Established in 2005, the Apache motorcycle lineup is based on key learnings from the company’s racing division. The brand has introduced features including fuel injection, ride modes and traction control systems. The motorcycles are currently available in 90 countries.

Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion and strong riders communities.”

Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”

The Apache range includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the RTX.

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