Classic Legends, Tube Investments Of India Form JV To Launch BSA Brand
- By MT Bureau
- August 05, 2024
Classic Legends, the two-wheeler subsidiary of Mahindra & Mahindra, and Tube Investments of India, part of the Murugappa Group, have joined forces to introduce the BSA brand in India.
The partners have announced forming a new 50:50 joint venture for licensing ‘BSA’ trademarks, that will allow Classic Legends to manufacture and/or sale of motorcycles, parts and accessories in India.
Founded in 1861, the iconic British brand BSA stands for Birmingham Small Arms, which originally manufactured firearms. The company set-up its motorcycle division up in 1903, and the first motorcycle was rolled out in 1910. At the peak of its success in 1950, BSA branded motorcycle made up for one in every four motorcycle sold globally.
Despite all its success in 1971, the Group found itself with a trading loss of 3 million sterling pounds (INR 305 million), and by 1973 the firm stopped production.
It was in October 2016, the BSA brand was bought out by Classic Legends, and in 2021, it launched its first new motorcycle the ‘Gold Star’.
The once popular BSA brand in India is now set to come back, albeit, in a new avatar, and would compete in the mid-size motorcycle segment.
Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240
- By MT Bureau
- July 10, 2026
India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).
The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It features a front telescopic suspension, a rear swingarm and an anti-lock braking system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”
The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.
Yamaha Aerox E E-Scooter Launched At INR 281,000 In India
- By MT Bureau
- July 08, 2026
India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has finally revealed the pricing for its first electric offering in the country – Aerox E.
The e-scooter based on the River Indie’s EC06 is priced at INR 281,000 (ex-showroom, Delhi), which makes it the most expensive scooter in Yamaha India’s portfolio. The e-scooter is available at Yamaha Blue Square showrooms in select cities.
The Aerox E is powered by a Permanent Magnet Synchronous Motor (PMSM) that delivers 9.4 kW of peak power and 48 Nm of torque. It offers a top speed of 95.5 kmph and a certified range of 117 km. The scooter features three ride modes – Eco, Standard and Power – as well as a boost function and a reverse mode.
The e-scooter is equipped with dual removable batteries, each with a 1.5 kWh capacity, which take approximately 3 hours and 10 minutes to charge. The battery system comes with a warranty of 3 years or 30,000 km.
The scooter includes a traction control system, disc brakes with single-channel ABS, and a 5-inch colour TFT display with turn-by-turn navigation. Owners can access data such as maintenance reminders and parking location through the Y-Connect mobile app. The vehicle also features a smart key system and an external charging port.
TVS Apache Crosses 7 Million Sales Milestone, Launches Tu Race Laga Campaign
- By MT Bureau
- July 06, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced that its popular Apache motorcycle brand has surpassed 7 million customers worldwide.
To mark the milestone, the company has released a brand new campaign film titled ‘Tu Race Laga’, directed by acclaimed Bollywood director Ram Madhvani.
Established in 2005, the Apache motorcycle lineup is based on key learnings from the company’s racing division. The brand has introduced features including fuel injection, ride modes and traction control systems. The motorcycles are currently available in 90 countries.
Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion and strong riders communities.”
Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”
The Apache range includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the RTX.
Suzuki Motorcycle India Sells 91,264 2Ws In June 2026
- By MT Bureau
- July 02, 2026
Suzuki Motorcycle India, a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales for June 2026.
The company recorded total sales of 115,030 units last month, a 21 percent YoY increase compared to the 95,244 units sold a year ago. Domestic sales reached 91,264 units, up 23 percent YoY, while exports grew 12 percent to 23,766 units.
Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “Our sales performance in June reflects the sustained momentum, supported by strong demand and the trust our customers continue to place in the Suzuki brand. As customer expectations continue to evolve, we remain focused on delivering products that offer reliability, performance and value. At the same time, we are strengthening our engagement with customers through meaningful initiatives and experiences that help us build lasting relationships beyond the purchase.”
Revenue from spare parts sales totalled INR 929 million in June 2026, marking 15 percent growth over the previous year.
During the month, Suzuki Motorcycle India conducted the Burgman Hangout Parade in Pune and Hyderabad. Additionally, the company held GIXXER Pit Stop events in Kumbakonam, Ranchi, Bengaluru and Dehradun, which involved 285 participants.
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