Ducati has announced the launch of its all-new SuperSport 950 in two variants: SuperSport 950 and SuperSport 950 S.

The premium faired motorcycles are priced at INR 13.49 lakh and INR 15.49 lakh, respectively. The costliest offering, the SuperSport 950 S in Arctic White Silk colour, is priced at INR 15.69 lakh (all prices are ex-showroom, India).

The SuperSport 950 will come in a Ducati Red fairing, while the SuperSport 950 S will be available in either Arctic White Silk fairing or the Ducati Red fairing colour options. All variants come with a Ducati Red frame and glossy black wheel rims.

The SuperSport 950, bearing a strong resemblance to the flagship Ducati Panigale V4, looks sportier. From the side, the air vents are like the double extractor on the Panigale models. The new full-LED headlamp dominates the front section of the bike with daylight DRL. The lowered fairing now extends to the side silencer, completing the classic sports bike look. The windshield of the SuperSport 950, encompassing the new full-TFT instrument cluster, is adjustable for height in two positions.

Both variants of the SuperSport 950 are powered by a 937 cc Testastretta 11 twin-cylinder engine, revised to meet the BSVI emission standards. The engine produces a maximum power of 110 hp at 9,000 rpm and 93 Nm of torque at 6,500 rpm. The anti-hop clutch helps maintain stability during aggressive downshifts and spirited riding.

True to its lineage, the SuperSport 950 features a single-sided swingarm and trellis frame fixed to the engine, which reduces the weight and overall dimensions. The 43 mm, fully adjustable Marzocchi forks at the front – paired with a Sachs monoshock at the rear – provide supreme confidence and suspension action. The SuperSport 950 S, on the other hand, is equipped with a refined, multi-adjustable Öhlins rear suspension. At the front, 48 mm diameter Stanchions forks with TiNtreatment provide great smoothness.

For braking, there are Brembo monobloc radial callipers on two 320 mm diameter discs at the front. The rear features a 245 mm diameter disc, on which a two-piston calliper supplies sufficient braking. Additionally, the inclusion of Bosch Cornering ABS (customisable) makes the ride safer.

Three customisable ride modes (Sport, Touring and Urban) are available along with traction and wheelie control settings and a quickshifter for seamless gear changes.

The Italian superbikes come equipped with the Pirelli Diablo Rosso 3 tyres and are open for bookings across all Ducati dealerships pan India.

Bipul Chandra, Managing Director, Ducati India, said, "The all-new SuperSport 950 is here to bring the racing DNA of the Panigale series packed into a much more accessible package, with a promise of a true everyday Superbike. With the SuperSport 950, we wanted to introduce a sports bike that isn't as committed as the Panigale and could be the everyday sports machine for many riders in India. It aims to offer a similar racing dynamic as its elder siblings to a more evolved rider and also appeal to riders who are beginning their sport bike journey. This new SuperSport 950 is the only sport-road bike in the market designed to deliver exciting yet accessible sporty ride on racetrack and on the road. I am confident that this package will appeal to a lot of riders in India." (MT)

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Carolwood LP has officially closed its agreement with Polaris to acquire the iconic Indian Motorcycle Company, which will now become an independent business.

The transition coincides with the 125th anniversary of the company, which also sees Mike Kennedy, a veteran of the motorcycle industry, take over as the Chief Executive Officer of the stand-alone entity.

The acquisition agreement includes the transition of approximately 900 employees to the new Indian Motorcycle Company. Manufacturing operations will remain at existing facilities in Spirit Lake, Iowa and Monticello, Minnesota.

Industrial design, technology and product development will continue at research and development centres in Burgdorf, Switzerland and Wyoming, Minnesota. Sales, service, and support for the dealer network and customers are expected to continue without interruption.

The company’s strategy involves concentrated investment in motorcycles, technologies, and craftsmanship. The executive emphasised a commitment to the brand's American manufacturing identity and its dealer partnerships.

Mike Kennedy, said, “It’s an incredible honour to take the helm of Indian Motorcycle as it celebrates its 125th Anniversary, empowered by a sense of gratitude and opportunity, and the support and ambition of a well-resourced, highly motivated ownership team. 2026 will be a special year to honour our history, but more importantly, to drive the brand into the future with a renewed level of commitment, focus and clarity that can only be found as a stand-alone company.”

The new leadership intends to focus on transparency and collaboration with its global dealer network, incorporating feedback into operations, marketing, and product development.

“We will achieve our vision through a deeper level of differentiation, leaning in on what makes our brand unique, and with products that possess a style, craftsmanship and performance quality that is uniquely justified by our historic legacy and spirit of innovation. Dealers are our most important partners, and we will judge our business based on the success of our dealers. We intend to be extremely collaborative with our dealers, actively listening to their feedback and incorporating it into our planning and decision-making, not only in terms of dealer operations, but also product development and marketing. America’s first motorcycle company will put America first. Our brand and business will be grounded in our American identity and more importantly, American manufacturing. ‘Built in America’ is not a slogan. It’s a competitive advantage, and we intend to use it,” added Kennedy.

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Bengaluru-based electric vehicle maker Ather Energy has posted its highest quarterly revenue to date, reaching INR 9.95 billion for Q3 FY2026, which marks a 53 percent YoY growth.

The company attributed the performance to sales volume growth as well as a rise in non-vehicle revenue. During the period, the company sold 67,851 units, a 50 percent increase YoY. Consequently, Ather’s national market share has expanded to 18.8 percent.

Ather Energy reported a narrowing of its EBITDA loss to INR 299 million, with the EBITDA margin improving by 1,600 basis points to (-3 percent). This progress is attributed to cost management and operating leverage.

Key Financial Data:

• Adjusted Gross Margin (AGM): INR 2.51 billion, up 111 percent YoY.
• AGM (Excluding Incentives): 23 percent, an increase of 1,100 bps YoY.
• Non-Vehicle Revenue: Contributed 14 percent to total income, led by software subscriptions, charging and services.
• Quarterly Loss Reduction: Narrowed by 45 percent compared to Q2 FY2026.

Tarun Mehta, Executive Director & CEO, Ather Energy, said, “Q3 has been a strong quarter for us. Robust festive demand, healthy volume growth, and improving market share together drove our best quarterly revenue and EBITDA so far. Over the past few quarters, we have stayed very focused on getting the fundamentals right by improving unit economics, margins, and operating leverage, and that effort is now clearly showing in the improvement in EBITDA. What is particularly encouraging is the strength of our ecosystem. AtherStack attach rates remain very high, and customer engagement is deepening even as our sales scale. All of this gives us confidence that the business is structurally prepared for sustainable, long-term growth.”

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan has reported wholesales of 125,786 units in January 2026, which marks a 15 percent YoY growth.

In the domestic market, the sales increased by 14 percent to 100,296 units, as against 87,834 units last year, while exports came at 25,490 units, up 21 percent YoY.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “The sales results for January indicate growing demand in both domestic and international markets. This momentum is supported by our ongoing focus on continuous customer engagement, after‑sales service enhancement, and network expansion. We will continue to invest in these areas to ensure that customers receive a seamless and reliable ownership experience throughout the year.”

Furthermore, the company reported INR 895.6 million revenue through spare parts sales, marking a 20 percent YoY growth.

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India Yamaha Motor (IYM), a leading two-wheeler manufacturer, has announced the price of its first electric scooter – the EC-06 – at INR 167,600 (ex-showroom Delhi). The e-scooter based on the River Indie will initially be sold in select cities through the company's Blue Square showrooms in a Bluish White colour.

The EC-06 features a 4kWh fixed battery paired with an Interior Permanent Magnet Synchronous Motor (IPMSM). It offers a certified claimed range of 169km on a single charge. It has a claimed top speed of 79 kmph, 6.7 kW of peak power, 26 Nm of torque and can be charged in 8 hours using a standard plug. It comes with 3 years or 30,000 km warranty for the battery.

The vehicle is built with IP67-certified protection for the motor and battery, while other electronics carry an IP65 rating for water and dust resistance.

The scooter includes three riding modes – Eco, Standard and Power – alongside a Reverse Mode. The chassis uses telescopic front forks with hydraulic dampers and a rear coil spring suspension. Braking is handled by 200mm discs at both ends, supported by a Combi Brake System (CBS).

For storage and technology, the EC-06 provides 24.5 litres of under-seat space and a colour LCD display. It integrates with the ‘Yamaha Motor Connect R’ app for real-time data access.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “The EC-06 marks an important step in Yamaha’s journey toward sustainable urban mobility. As India accelerates its transition toward a carbon-neutral future under the government’s visionary leadership, Yamaha is proud to support this national agenda through high-quality electric innovation. Designed for everyday commuting, it balances efficiency with performance, offering an impressive range and intuitive features. As a first-of-its-kind model from Yamaha, it demonstrates how sustainability and riding excitement can coexist – true to our brand philosophy and our responsibility towards the future of India’s green economy.”

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