Ducati has announced the launch of its all-new SuperSport 950 in two variants: SuperSport 950 and SuperSport 950 S.

The premium faired motorcycles are priced at INR 13.49 lakh and INR 15.49 lakh, respectively. The costliest offering, the SuperSport 950 S in Arctic White Silk colour, is priced at INR 15.69 lakh (all prices are ex-showroom, India).

The SuperSport 950 will come in a Ducati Red fairing, while the SuperSport 950 S will be available in either Arctic White Silk fairing or the Ducati Red fairing colour options. All variants come with a Ducati Red frame and glossy black wheel rims.

The SuperSport 950, bearing a strong resemblance to the flagship Ducati Panigale V4, looks sportier. From the side, the air vents are like the double extractor on the Panigale models. The new full-LED headlamp dominates the front section of the bike with daylight DRL. The lowered fairing now extends to the side silencer, completing the classic sports bike look. The windshield of the SuperSport 950, encompassing the new full-TFT instrument cluster, is adjustable for height in two positions.

Both variants of the SuperSport 950 are powered by a 937 cc Testastretta 11 twin-cylinder engine, revised to meet the BSVI emission standards. The engine produces a maximum power of 110 hp at 9,000 rpm and 93 Nm of torque at 6,500 rpm. The anti-hop clutch helps maintain stability during aggressive downshifts and spirited riding.

True to its lineage, the SuperSport 950 features a single-sided swingarm and trellis frame fixed to the engine, which reduces the weight and overall dimensions. The 43 mm, fully adjustable Marzocchi forks at the front – paired with a Sachs monoshock at the rear – provide supreme confidence and suspension action. The SuperSport 950 S, on the other hand, is equipped with a refined, multi-adjustable Öhlins rear suspension. At the front, 48 mm diameter Stanchions forks with TiNtreatment provide great smoothness.

For braking, there are Brembo monobloc radial callipers on two 320 mm diameter discs at the front. The rear features a 245 mm diameter disc, on which a two-piston calliper supplies sufficient braking. Additionally, the inclusion of Bosch Cornering ABS (customisable) makes the ride safer.

Three customisable ride modes (Sport, Touring and Urban) are available along with traction and wheelie control settings and a quickshifter for seamless gear changes.

The Italian superbikes come equipped with the Pirelli Diablo Rosso 3 tyres and are open for bookings across all Ducati dealerships pan India.

Bipul Chandra, Managing Director, Ducati India, said, "The all-new SuperSport 950 is here to bring the racing DNA of the Panigale series packed into a much more accessible package, with a promise of a true everyday Superbike. With the SuperSport 950, we wanted to introduce a sports bike that isn't as committed as the Panigale and could be the everyday sports machine for many riders in India. It aims to offer a similar racing dynamic as its elder siblings to a more evolved rider and also appeal to riders who are beginning their sport bike journey. This new SuperSport 950 is the only sport-road bike in the market designed to deliver exciting yet accessible sporty ride on racetrack and on the road. I am confident that this package will appeal to a lot of riders in India." (MT)

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Hero MotoCorp has announced its entry into Ecuador after forming a partnership with Quilmotors, which will serve as the official distributor for the company and will manage assembly, sales, and service operations throughout the country.

The company is opening a facility in Guayaquil on Avenida de las Américas to display its portfolio. The site includes a parts inventory and service workshops with future expansion plans include establishing a presence in Quito, Manta and the Manabi province.

The product range for the Ecuadorian market consists of eight models:

• Naked Sports: The Hunk 125R and Hunk 160R 4V.
• Dual Purpose: The XPulse 200 4V and XPulse 200 4V Pro.
• Workhorse Range: The Eco Deluxe and Eco 150.
• Scooters: The Xoom 110 and Xoom 125R.

The two-wheelers will come with a five-year warranty or 60,000 kilometres, whichever comes first.

Sanjay Bhan, Executive Vice-President - Global Business, Global Product Planning and Global Market Insights, Hero MotoCorp, said: “Ecuador presents strong opportunity for us, driven by evolving customer aspirations and increasing demand for reliable, high-quality mobility solutions. Our partnership with Quilmotors combines their deep local market expertise with our global capabilities, making them an ideal partner. Our focus is on building a future-ready ecosystem – spanning sales, service, and customer experience – anchored in trust, accessibility and performance. We are confident that our technologically superior product range with new age styling and cutting-edge performance will excite Ecuadorian riders.”

Felipe Estrada, Representative, Quilmotors, added, “It is an honour to partner with and represent the world’s largest motorcycles and scooters manufacturer. Hero MotoCorp is a globally respected brand and we are confident that its technology, quality and performance will strongly resonate with customers in Ecuador. We look forward to demonstrating the versatility of the brand’s product portfolio, supported by best-in-class sales and service ecosystem in the country.”

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Chennai-headquartered mid-sized motorcycle major Royal Enfield has introduced its Heritage Collection, a premium lifestyle apparel line designed to translate the brand’s 125-year motorcycling legacy into contemporary urban fashion.

The collection focuses on a ‘built for the city, rooted in history’ philosophy, blending archival design elements with modern materials. The company says by utilising durable fabrics like cotton twills and canvas blends, the range aims to offer the pragmatic utility associated with the brand’s mechanical roots while ensuring comfort for everyday wear.

The collection distinguishes itself through the subtle use of historical iconography and a muted, earthy colour palette:

• The 1910 Cannon Logo: A nod to the brand's earliest manufacturing days.
• 1893 ‘Made Like a Gun’ Slogan: Reaffirming the company’s original ethos of resilience and precision.
• 1969 Series II Interceptor Badge: Integrating symbols from one of the brand's most iconic twin-cylinder motorcycles.

Royal Enfield has developed these garments with a focus on ‘aesthetic restraint,’ ensuring that historical references do not compromise modern wearability. It uses heavyweight cottons and stretch-enabled fabrics selected for texture and movement. A mix of relaxed and structured forms that balance freedom of movement with a refined visual proportion. The design cues mirror the company’s mechanical engineering history, translated into textile construction.

Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, "These garments are not merely echoes of the past; but are active, intentional and contemporary interpretations that allow people to engage with Royal Enfield’s legacy in a meaningful way. Designed for riders and style enthusiasts alike, this collection merges craftsmanship with a clear sense of purpose."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched a new marketing campaign featuring actor Ishaan Khatter to promote its Xoom scooter range to young riders.

The campaign, titled ‘Get, Set, Xoom,’ uses a high-energy musical theme based on the song ‘Xoom Xoom Xoom Baba,’ performed by Usha Uthup. The film, created by McCann India, depicts Khatter performing stunts and going on a spontaneous scooter date, intended to blend thrill with youthful energy.

The Hero Xoom series is designed to resonate with ‘young India’ through a focus on contemporary design and performance-driven technology. The portfolio includes three specific models: Xoom 110, Xoom 125 and Xoom 160.

The Xoom range incorporates several features tailored for new-age riders, including fastest acceleration in its class and front disc brakes. Large ‘14-14’ wheels and a sporty aesthetic. LED projector headlamps for improved visibility and presence.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, "Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience."

Ishaan Khatter added, “What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song.”

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Royal Enfield has announced the launch of its inaugural Himalayan Base Camp – Ladakh Edition, a three-day community confluence designed to bring together riders, climbers and overlanders.

Based in Leh, Ladakh, at an altitude of 11,480 feet, the event moves away from traditional festival formats to create an immersive, hands-on environment focused on the ‘Adventure mindset.’

The program is structured around active participation rather than observation. It will feature a range of curated expeditions, expert-led sessions and skill-based workshops covering multiple disciplines. Beyond motorcycling, the event includes activities such as overlanding, cycling and mountaineering. Technical challenges include bouldering, kayaking and high-altitude skills workshops.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, said, “The Himalayan Base Camp is a rendezvous point for all adventurers, regardless of whether they are driven by horsepower, willpower or their own two feet. The program combines action, instruction and a variety of expeditions that will take adventurers out of their comfort zone - and bring them back to base with a whole new set of skills and experiences.”

The Ladakh edition is positioned as a shared space for co-creators where aficionados define the spirit of adventure. By returning to its ‘spiritual ground,’ Royal Enfield aims to fuel specific subcultures within the adventure community, offering challenges that range from technical boulder crawling to high-speed valley expeditions. The event is designed to be accessible to all, emphasising a collective defining of what adventure looks like at high altitudes.

This new addition to the Royal Enfield calendar joins their established marquee rides like the Himalayan Odyssey and Moto Himalaya, further solidifying the brand's presence in the global adventure-lifestyle ecosystem.

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