With the electric two-wheeler industry  gaining great momentum, albeit with the help of government incentives, new dealers are emerging in almost every nook and corner of cities. As representatives of electric two-wheeler manufacturers, many of whom are start-ups, the scene is getting more and more active with every passing hour. Some dealers are experienced businesses and some are entirely new. Rajni Jose of Motoring Trends spoke to Jay Sumit Patwa, Chief Visionary Director, Patwa Group of Nashik and Bhushan Shah, CEO, Miracle 5 of Pune, about their experiences. 

How different is it to sell electric two-wheelers over your other business concerning mobiles, FMCG goods,  plastics and furniture?

Patwa: It feels exciting to have diversified into automobiles. Especially in the EV category with a brand like Ather, which has its aura and goodwill.  The reason for diversification is that  EV is the future. There is also a social cause attached to it, which will create an  indirect impact.

From a revenue perspective, how do you fare with electric two-wheelers with far less moving parts than a conventional two-wheeler does?

Patwa: Yes, there are  fewer components as compared to IC engine vehicles. The profit margins however are good and helps in building up a sustainable business model that results in  dealership revenue.

Shah: We do not look at servicing vehicles from a revenue generation perspective. It is only an add-on business with EVs. We consider it more like a customer interface and customer relationship management. Even spare parts replacement is not a viable revenue generation point for EVs considering the lack of replacement needs. Selling an EV is the only source of revenue.

How will FAME II drive the business?

Patwa: We are banking on the  FAME policy to have a big impact on the pricing of electric vehicles that we sell. It is a good initiative by the Central Government as well as state governments for the proliferation of electric vehicles. the EV industry.

Shah:  We are still in the process of obtaining the approval. Our vehicles are in the testing phase. We should be all set in two months. Our FAME II products will be 80 percent localised. Only some  20 percent of the parts will be imported. These would be majorly electrical and electronic in nature. With higher subsidies we are expecting higher sales volumes. 

How do you look at the current charging infrastructure?

Patwa: Ather Energy has a dedicated business vertical called Ather Grid, which is solely in charge of making and installing charging stations in cities where it has opened its Experience Centres. Currently, in Nashik, we have more than five charging stations. 

Shah: We have a few around Pune, but charging infrastructure is not an issue when it comes to our vehicles. A user’s daily commute can be fulfilled in a single charge. In the future however, we are expecting charging stations and charging infrastructure to mushroom like STD and PCO booths.

Does the dealership provide financing and insurance options?

Patwa: Yes, we provide finance and insurance. We also provide leasing options to our customers. We have tied up with renowned brands like Aditya Birla and Bajaj,  HDFC, IDFC and Hero Fincorp for finance, and with Autovert for leasing. 

Shah: Yes, we provide finance options. We have tie-ups with Bajaj Finance, LoanTap and Manappuram Finance. We also have tie-ups with cooperative banks. However, due to the need for a guarantor in such banks, most customers prefer the former options.

How is the market response for electric two-wheelers? 

Patwa: In Nashik, we are seeing good demand. We are experiencing  daily walk-ins of over 100 people that are interested in buying an Ather electric scooter.

Shah: More and more people are starting to accept electric two-wheelers. Especially with the pandemic, the need for personal mobility has surged and two-wheelers are found to be the best way to address that. In cities like Pune where public transport is not very efficient, we are getting buyers that range from  housewives to children. We are getting buyers that are delivery boys. They are keen to use our vehicles as they are efficient and cost effective. With the entry of big household automobile brands in the electric two-wheeler space, more and more people are getting the assurance that they can make the shift.  

What has Covid-19 affected sales?

Shah: Sales were largely down throughout last year. Our business was closed for more than half the year. Things picked up during December-February. They witnessed a drop in March 2021 once again as the second wave hit. With the fuel price hike, things have once again started to pick up. 

How many outlets do you have? Any plans for expansion? 

Patwa: We currently have one showroom and are focused on stabilising it. We are assessing the demand.  Depending on the same we will be chalking out our plans for expansion. In 2022, we could look at opening Ather sales points and service centres. 

Shah: We have various touch points across India for test drives, product viewing and booking services. We currently have dealerships in Mumbai, Indore and Pune, and are looking at expanding to other cities in the next six months.  (MT)

Comments (0)

ADD COMMENT

Link Copied!

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company (TVSM) has launched the most advanced TVS Raider variant with several segment-first features at prices starting INR 95,600 (ex-showroom Delhi) for TFT DD and INR 93,800 (ex-showroom Delhi) for SXC DD models.

The new TVS Raider includes ‘boost mode,’ a category-first feature with iGO Assist technology, delivering torque of 11.75Nm @ 6000rpm. The motorcycle includes segment-first Dual Disc Brakes and ABS (Anti-lock Braking System). It also features GTT (Glide Through Technology) for low-speed manoeuvrability and fuel efficiency.

The motorcycle now has a new 90/90-17 Front and 110/80-17 Rear tyre configuration, which improves grip and handling. The bike has a metallic silver finish with red alloys.

Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, "The TVS Raider redefines what young riders can seek from their motorcycle. In 4-years it won the love of a million plus Gen Z riders. Today, the new TVS Raider is equipped with the exhilarating 'Boost mode' powered by iGO Assist tech, and another segment first - Dual Disc with ABS. With yet another segment-first Glide Through Technology (GTT) now can navigate through even slow traffic with ease. The stylish loaded new TVS Raider raises the 'wicked' bar yet again, bringing together thrilling performance, top-notch safety, and unmatched ease. We remain committed to creating motorcycles that our customers are delighted to ride and proud to own."

The TVS Raider continues to be powered by a 3-valve 125cc engine that produces 11.75 Nm of torque at 6,000rpm. Smart technology like iGO Assist with Boost Mode offers an instant power surge and GTT ensures smooth handling.

A segment-first safety feature, the Follow Me Headlamp, keeps the headlamp lit for a time after the ignition and engine are switched off, helping to light the way for the rider in dark areas. Riders can choose between two connected display options: a TFT with over 99 features or a reverse LCD with more than 85 features.

Comments (0)

ADD COMMENT

Link Copied!

Honda Motorcycle & Scooter India, a leading two-wheeler manufacturer, has reported wholesales of 568,164 units in September, which was 3 percent lower than 583,633 units sold last year.

The company’s domestic sales came at 505,693 units, down 6 percent, as compared to 536,391 units, while exports came at 62,471 units, up 32 percent YoY.

For H1 FY2026 (April–September 2025), HMSI's cumulative total sales reached just under three million units at 2.99 million units. This comprised 2.67 million units in the domestic market and 311,517 units exported globally.

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has reported its wholesales for September 2025 and YTD FY2026.

The company sold a total of 687,220 two-wheelers in September, which marked a 7.87 percent as compared to 637,050 units last year. This included 626,217 motorcycles, up 4.8 percent YoY and 61,003 scooters, up 54 percent YoY. On the exports front, the company shipped 39,638 units, as compared to 20,344 units last year.

The strong monthly performance contributed to steady growth, a trend rooted in the strategic diversification of the product portfolio, including 12 new scooters and motorcycles launched since the last festive season. The month’s dispatch performance coincided with a major milestone: Hero MotoCorp became the first Indian company to surpass the 125 million cumulative two-wheeler production mark.

Hero MotoCorp stated that positive momentum is visible across the business. Showroom and dealership footfalls have more than doubled compared to the festive season last year, driven by the festive spirit and new GST benefits, with significant traction observed in the high-volume commuter segment.

The company’s electric vehicle business, Vida, powered by Hero, continued its strong growth trajectory, recording 12,736 VAHAN registrations in September 2025. This performance, led by the recently launched Vida VX2 Evooter, resulted in a sharp YoY EV market share rise from 4.7 percent to 12.2 percent, underscoring growing consumer trust in the brand. The company noted that demand for Vida currently remains ahead of supply in several key markets, indicating robust traction for its EV business this festive season.

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers, has reported strong sales for September 2025, buoyed by the start of the festive season and recent tax reforms.

The two-wheeler subsidiary of Suzuki Motor Corporation, Japan, recorded total sales of 123,550 units, marking 25 percent over the 99,185 units sold in September 2024.

Domestic sales were the primary growth driver, with SMIPL registering a robust 37 percent YoY growth with 105,886 units sold in September, up from 77,263 units in the same month last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “September has been a remarkable month for SMIPL. The festive cheer translated into strong demand driving 37 percent growth in our domestic sales. The recent GST reduction has further added to customer enthusiasm, by making our two-wheelers even more affordable. We are optimistic that this momentum will continue through the festive season and beyond, enabling us to serve a larger customer base with our trusted motorcycles and scooters.”

Further complementing the sales performance, SMIPL recorded its highest ever spare parts sale of INR 881 million for the third consecutive month, registering a 17 percent YoY growth.

While domestic sales soared, exports saw a reduction. SMIPL exported 17,664 units in September 2025, compared to 21,922 units exported during September 2024.

Comments (0)

ADD COMMENT

Link Copied!