Leading electric two-wheeler maker Hero Electric has announced a one-of-its-kind ‘Be a Bike Buddy’ referral scheme for both its new and existing customers. Customers who purchase a Hero Electric product are eligible for a flat INR 2,000 discount. Additional discount of INR 2,000 can be availed if such customer gets referred from an existing Hero E bike owner. Thus, a maximum discount of INR 4,000 can be availed on a purchase of a Hero E-bike. Every 50th customer who books the Hero Electric scooter will also get "Glyde e-scoot" for free.

Hero Electric has been coming out with innovative ideas during the lockdown to promote "value for money" personal means of commute. This scheme is applicable on all vehicles (excluding Flash lead-acid low speed and Glyde E-Scoot model) purchased online and will be in operation from 25th June to 15th July. The unique offerings from the company such as "3 days no questions asked" return policy, doorstep delivery and doorstep service continue through this scheme.

Sohinder Gill, CEO, Hero Electric said, “We have 3 lakh plus happy e bike owners who are also our brand ambassadors and keep referring their friends to buy a Hero E bike. "Be a Bike Buddy" scheme now allows them to gift Rs.2000 in shape of discount to the prospective customers to enjoy the benefits of an affordable, convenient and zero pollution Hero E bike. The company in turn sends a small thank you note to such existing Hero E-Bike owners through a Rs.1000 discount coupon and a chance to win a Hero Optima for free. Our earlier schemes have been a runaway success and I believe this novel idea will help create a fraternity of like-minded citizens who care for a cleaner environment and wish to contribute to a green cause whilst switching to an affordable, convenient and comfortable Hero E bike.” (MT)

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TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has expanded its TVS Raider Super Squad Edition. 

The company has introduced two new thematic options for the Raider Super Squad range with the addition of Marvel’s Deadpool and Wolverine decal options.

The new TVS Raider SSE comes a powerful 3-valve engine, which produces 11.75 Nm @ 6,000 RPM of torque. The Super Squad Edition will now also get the iGO assist with Boost Mode for enhanced acceleration and GTT (Glide Through Technology). It also features a fully connected reverse LCD cluster with more than 85 features.

It was in August 2023 that TVS Raider became India’s first motorcycle to launch Marvel-themed editions, debuting with Iron Man and Black Panther.

The new TVS Raider Super Squad Edition is priced at INR 99,465 (ex-showroom Delhi) and will be available across all TVS Motor Company dealerships.

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Royal Enfield has introduced a new Shadow Ash colourway for its Guerrilla 450 motorcycle at the ‘GRRR Nights X Underground’ event in Pune. The event, held in partnership with Tapaswi Racing, was a blend of motorcycle stunts, drag races and musical performances.

Priced at INR 249,000 (ex-showroom Chennai), the new colourway features an olive green tank with blacked-out detailing, giving the bike a more aggressive, muscular appearance. The Shadow Ash model, part of the Dash variant, also comes equipped with the Tripper Dash navigation system.

The launch event was attended by over 3,000 enthusiasts and showcased the motorcycle’s performance capabilities through high-octane stunts. Professional stunt riders, including Padma Prashanth and Anish Shetty, performed drag and drift stunts. A highlight of the night was renowned motorsport athlete Akildas T.D., who performed a gravity-defying drift showcase on the new Guerrilla 450. The Guerrilla 450 is powered by a 452cc liquid-cooled Sherpa engine.

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced that it has resumed deliveries for its Chetak e-scooter across dealerships.

The update comes after weeks of production impact on the back of the disruption in the supply of rare earth magnets, which had forced the company to cut down on production of the e-scooter.

Bajaj Auto shared that now with production restored ahead of schedule, it has resumed production and shipments from 20 August, marking a faster-than-anticipated return to full capacity.

Furthermore, the automaker claims it has secured sufficient supply of rare earth magnets and other key materials to ensure availability during the upcoming festive season.

Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said, “We appreciate our customers’ patience. Demand for Chetak remains robust, supplies have normalised and deliveries against bookings have commenced. We are scaling up production to meet rising demand while staying true to our standards of quality and customer delight.”

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Goa will host Motoverse 2025, an annual moto-culture festival, from November 21–23, 2025. The event is a gathering for riders, enthusiasts and industry professionals.

Motoverse 2025 will feature custom motorcycle builds and new innovations, including the Flying Flea and the Himalayan Electric test bed. The festival plans to debut new products and initiatives. A structured club championship will be introduced for the Dirt Track events. The Art of Motorcycling will conclude with a finale and the Motoreel stage will host industry figures and adventurers.

The festival will incorporate a split-stage music format. The Main Stage will feature acts like Hanumankind, The Yellow Diary and Parvaaz. The lineup includes a collaboration between Kutle Khan and Karsh Kale. The festival also announced its first international electronic music act. The Hilltop Stage will highlight a new generation of independent artists.

A new concept, Motohub, will provide a dedicated space for riders to connect. It will feature film screenings and interactive zones. The event will also offer group registration incentives for riding crews to promote community participation. Motoverse 2025 will conclude with an awards ceremony recognizing achievements within the motorcycling community.

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