Hero MotoSports Team Rally, the motorsport team of the world’s largest manufacturer of motorcycles and scooters, Hero MotoCorp, has taken the lead position at the ongoing Rallye du Maroc 2024 with an impressive performance in Stage 1. Hero team pilot Ross Branch emerged as the fastest rider of the stage.

Riders Ross Branch, Sebastian Buhler and Nacho Cornejo, who were competing in the premier Rally GP Class, finished the first stage in 1st, 6th and 8th place, respectively. In the overall Rally GP Class standings, they are currently ranked 1st, 6th and 9th. Branch had the advantage of starting 11th for Stage 1 after placing second in the Prologue, which he capitalised by finishing first by a 48-second cushion over his closest rival. Cornejo started the stage today and made a determined effort to go cautiously across the incredibly challenging terrain, reaching the finish line without suffering any significant errors.

The first complete Stage of the 2024 edition included 180 km of timed sections and an additional 200 km of liaisons. The event organisers had to make last-minute changes to the race strategy yesterday when floods caused delays in the cars' arrival at the bivouac in Zagora. Participants in Stage 1 were dispatched on the Stage 2 course, although with a shorter mileage and later start times. However, this circuit around Zagora turned out to be one of the most difficult stages that Maroc has experienced recently. On rocky, uneven paths badly harmed by the rains, the day began with dangerous pathways that lay ahead, with much of the original routes swept away. In the last stretch, where visible, rolling trails guided the way to the finish line, the riders finally found some solace after risking their journey across narrow dunes.

In Stage 2, the participants will return to the original course planned for Stage 1. This second loop around Zagora will be one of the longest specialities in this year, spanning 314 km in the Sahara and an additional 158 kilometres in road sections.

Rallye du Maroc is the fifth and final round of the FIM World Rally-Raid Championship (W2RC) 2024. Since the second race of this season, Branch has held the top place in the standings chart, and this impressive perfoemance in the Maroc Rally has increased his chances of winning the World Championship title.

Branch said, "I’m happy to have finished Stage 1 with a good result. It was a really tough one – definitely one of the most challenging stages I’ve ever ridden at Rallye Du Maroc! The tracks were really beaten up and washed away from yesterday’s rains, but I managed to pull through. Nacho did an amazing job opening the track; I can only imagine how much more difficult it would have been for him. Opening the Stage tomorrow will be a mammoth task, but we’re pushing forward with confidence."

Buhler said, "It was a very difficult Stage – perhaps one of the hardest I’ve ever ridden here at Maroc. The terrain was full of rocks and rivers, making it challenging to manoeuvre. I tried to maintain a good pace, but it wasn’t easy – every time I went full on the gas, I seemed to be hitting something. I’m glad to have finished well, and I hope tomorrow will be a bit smoother."

Cornejo said, "Stage 1 is complete, and it was very rough, thanks to the rains from yesterday. I did my best opening the Stage, and lost a few minutes here and there. But overall, I’m happy with my focus and navigation. Tomorrow is a new day, so we’ll keep pushing and doing our best – one day at a time."

TVS Motor Company, a leading two- and three-wheeler manufacturer, has launched the updated TVS Apache RTR 160 4V at INR 139,000.

The TVS Apache RTR 160 4V is powered by a 159.7cc, oil-cooled, fuel-injected, 4-valve, which produces 17.55 PS at 9,250 rpm and 14.73 Nm of torque at 7,500 rpm.

It comes with a segment-first 37mm Upside Down (USD) suspension and three ride modes — Sport, Urban, and Rain, which the company claims enhance control, stability, and adaptability across diverse riding conditions.

Like with most of the new models from the TVS Motor Co’s stable, the Apache RTR 160 4V now comes with TVS SmartXonnect technology, which provides Bluetooth connectivity, providing turn-by-turn navigation, call & SMS alerts, and voice assist.

In terms of design, the refreshed TVS Apache RTR 160 4V’s can be had in three colour options – Granite Grey, Matte Black, and Pearl White, which are complemented by sporty, race-inspired graphics, golden-finish USD forks, and red alloy wheels. 

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “We are proud to lead the way in engineering and innovation in motorcycles. With that commitment, we are excited to announce the upgrade of the TVS Apache RTR 160 4V with cutting-edge features and advanced technology. Built on a rich racing legacy, the TVS Apache Series proudly serves over 5.5 million enthusiasts, making it one of the fastest-growing premium motorcycle brands globally. We are committed to meeting the evolving needs of our customers by integrating performance, technology, and style. By constantly evolving in our set of offerings, we have set new benchmarks for performance motorcycles in India.”

KAW Veloce Motors Pvt Ltd (KVMPL) has unveiled the Brixton brand of motorcycles (600 cc and 1200 cc) and an e-scooter of the Italian brand Velocifero (VLF) called Tennis in Kolhapur, Maharashtra.

The unveiling of both the machines – the motorcycle with an ICE and the e-scooter with a battery and motor – at the Highland Club on the outskirts of the city took place amid much fanfare.

The Brixton motorcycle and VLF e-scooter – with an angular bodywork overall that is synonymous with Italian design culture and featuring a 2.1kW hub motor, and a range of 130 km – will be offered through the MotoHaus retail channel, the first outlet of which is set to be commissioned in a few days from now in Kolhapur.

Both the two-wheelers – the e-scooter is priced at INR 1,30,000 ex-showroom – are being put together (from a CKD kit) at a plant that is about 12 km from the launch venue as part of the Phase I strategy. To be offered through MotoHaus outlets in cities Mumbai, Thane, Pune, Jaipur, Vapi, Goa, Bangalore, Chennai, Cochin, Nashik, Nagpur, Surat, Ahmedabad and Vadodara besides Kolhapur, the two vehicle brands are expected to be joined by a third Italian brand and an in-house electric two-wheeler brand at a later date.

Once the Phase I strategy plays out and the Bixton and VLF offerings find a footing in the Indian market, the company will embark on the Phase II strategy that will include a design and development centre at Kolhapur. The strategy will also include a manufacturing plant that can do 25,000 units and enable the engineering of a robust supply chain in terms of localisation.

It is at the Phase II level that investments from Brixton Motorcycles (Austria) and VLF are expected to come into the venture, which is initially supported by the parent company of KAW Veloce.

TVS Motor Company-owned British premium motorcycle brand Norton Motorcycles, has announced changes to its leadership structure.

The company has announced Dr. Robert Hentschel, currently CEO, will step back from his role effective immediately. He will transition to a non-executive director role within the company.

On the other hand, Nevijo Mance will join Norton Motorcycles as Executive Director, overseeing all upstream business operations, as part of the new leadership structure.

He will be responsible for product design, development and engineering, manufacturing, procurement, quality control, and supply chain management.

In addition, Richard Arnold, who was appointed Executive Director in June 2024, will be responsible for downstream business operations, including marketing, brand management, sales, distribution, customer relationship management, aftersales service, product management, and public relations.

He will also be responsible for enhancing customer experience, expanding Norton’s market reach, and strengthening the brand’s presence across global markets.

Dr Rober had been leading the company since 2021, and has been instrumental in strengthening Norton’s foundations, guiding the company through crucial stages of its growth plan and establishing a strong operational base. He had played a key role in synergistic relationship with parent TVS Motor Company, which has been pivotal in advancing Norton’s progress and setting the stage for future success.

TVS Motor Company (TVSM), a global manufacturer of two- and three-wheelers, has announced the date and venue for the fourth edition of its TVS MotoSoul festival. The two-day festival will be held at Vagator, Goa, on 6 and 7 December 2024 with a focus on eco-friendly branding and sustainable practices.

Riding on this year’s theme of ‘Feel the Adrenaline, Feel the Inspiration, Feel the Groove’, TVS MotoSoul 4.0 is expected to draw visitors not only from India but also from other countries where the company has a presence. The two-day event promises attractive sessions like culinary experiences, wellness and personal care sessions, bike trips and tricks sessions and community and bonding sessions, as well as live music performances by top artists. The festival will provide attendees with a chance to participate in motorsports including dirt track racing, stunt shows and flat track challenges. Additionally, the attendees will be able to interact with race champions, riding experts and motorcycling legends.

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “TVS MotoSoul is a mark of the motorcycling spirit. It celebrates the bond between man and machine. Each edition has not only grown in scale but has also deepened this connection among enthusiasts. Our commitment goes beyond just motorcycles; we are devoted to nurturing a thriving ecosystem of riders. As we gear up for TVS MotoSoul 4.0, we are excited to redefine the journey with extraordinary experiences, all wrapped in a vibrant and colourful theme that captures the free-spirited essence of our community. We are confident that our mission to democratise these experiences will lead to one of the most exhilarating celebrations of riders and their journeys at TVS MotoSoul 4.0.”