The word- ‘milestone’ was repeated numerous times by the company’s chairman in its recent virtual press conference. Often with gleaming pride in his eyes- the pride of a dutiful son, a leading corporate visionary, and a hardworking man bearing the fruits of his labour.
Standing tall at Hero’s manufacturing facility in Gurugram, the CEO reflected on the sombre year that went by and is almost certain that the current year will shine a better light on us all. Joined shortly by the movie star Sharukh Khan, he reflected on various hardships, achievements, and yet again- ‘milestones’.
When asked by the keenly interested actor, on how the mobility company set out with its journey, the Managing Director said, “It was on January 19th, 1984, exactly 37 years ago that this company was incorporated. Fuelled by the focus on the future and reaching new milestones, a dream was set in motion, with a vision for the company it wanted to be.” In his air of passionate pleasantry, the captain of Hero said they had little to no idea about how big his company would turn out. “My beloved father Dr Brijmohan Lall Munjal put the building blocks in place for an ecosystem that has provided mobility to millions globally,” he added.
The head of the company explained that the monumental milestone of producing their one-millionth product, which at a time, seemed like a distant dream. Still grasping at the amazing feat, he pointed out that, “This milestone signifies much more than just a sales record; it is the success of our iconic brand, it is the trust our customers have placed in us, in our bikes and scooters. It is the hard work of the employees, all our heroes, and along with all of this- it is the success of this nation, our India.”
Speaking on the company founder, he said, his father would have been humbled and proud on seeing how far their company has come since its initial days.
In the time that ensued, three of Hero’s state-of-the-art manufacturing facilities were pitted against each other, in a race against time to deliver its 100-millionth motorcycle. The Gurugram plant, the place of the press conference, faced off, rather dramatically-against the Neemrana plant in Rajasthan and Hero’s largest facility in Haridwar.
Speaking on the pandemic and how it affected his company, Munjal said, “It would have been very easy to relax, defer all targets and wait for life to get back to normal. At Hero, our entire ecosystem came together and ensured we stayed on course to meet our new, enhanced goals and create hope for the economy.” This productivity evidently shows in their most recent achievement. He further explained that this very work ethic has kept the two-wheeler company at the top of the sales charts for over two decades. With 50 million products in 2013, it has taken the company just seven years to double that number to 100 million.
Munjal, in a considerate tone, with arms open, said, “Sustainability is very close to my heart and one of the key pillars of our operation- we ensure we continuously focus in providing sustainable growth to the society we operate in and also to all our stakeholders. Our manufacturing facilities across the globe are aptly called garden factories for their sustainability and green initiatives.” He further highlighted the range of diversity seen in their facilities across the globe. With employees from over ten different nationalities and a strong backbone in the female workforce, he said his company is one that embraces diversity.
The leader of the firm hints at, possibly- an electric commuter, when he said. “We are keenly aware of the future mobility requirements as well, keeping an eye for changing trends and keeping pace with our dynamic world, we are simultaneously ensuring future-readiness by working on alternate mobility solutions as well.”
Amidst all conversation, the 100-millionth motorcycle was finally off the assembly line in the Haridwar plant. The Xtreme 160R, Hero’s latest contribution to the commuter segment was, incidentally- the motorcycle to make headlines.
Concluding this event, Munjal pondered on the times to come. “We are going to continue to ride our growth journey. In keeping with our Vision to ‘Be the Future of Mobility,’ we will be launching a host of new motorcycles & scooters over the next five years, in addition to expanding our global footprint. We will also continue to invest in R&D and focus on new mobility solutions.” he added. (MT)
Jawa Yezdi Expands Online Sales, Launches On Amazon To Boost Festive Season Bookings
- By MT Bureau
- October 07, 2025
Jawa Yezdi Motorcycles is significantly expanding its digital retail strategy by launching on e-commerce platform Amazon, following its successful debut on Flipkart last year. This move is part of the brand’s push to reshape how consumers purchase premium motorcycles in India, particularly ahead of the crucial festive season.
The brand's motorcycles are now available for purchase on Amazon across over 40 cities, with plans to rapidly increase this reach to more than 100 cities.
Jawa Yezdi claims it pioneered the online sale of high-performance 350cc classic motorcycles when it partnered with Flipkart in October 2024. The brand says this initial move not only established a new premium-classic motorcycle category in e-commerce but also set a new industry benchmark.
Sharad Agarwal, Chief Business Officer, Classic Legends, "We went into e-commerce a year back with the simple belief: If our young consumers did not hesitate to book a holiday or buy a car online, then they should be able to own a Jawa or Yezdi the same way. Starting with Flipkart and now expanding to Amazon, we're making the ownership journey easier and more transparent while keeping the soul of motorcycling intact."
Furthermore, the company has also expanded its dealer network to over 450 touchpoints across India.
The models which are retailing on both Amazon and Flipkart include the Jawa 350, 42, 42 FJ, 42 Bobber, Perak and the Yezdi Adventure Single Headlight. Additionally, Amazon has listed the Yezdi Scrambler.
India Bike Week Set For Goa Return On 12th December, Custom Builders To Compete For UK Trip
- By MT Bureau
- October 07, 2025
The India Bike Week (IBW) festival is gearing up for its annual return to Goa in December 2025, where it will host thousands of riders, clubs, and brands for a two-day celebration – 12th and 13th December – of motorcycling culture. Now in its 12th year, the event is set to feature expanded arenas, mentorship rides and a significant custom bike competition with an international prize.
Martin Da Costa, CEO & Founder, Seventy EMG, said, “Over the years, India Bike Week has grown into a true celebration of the motorcycling spirit in India – a melting pot of stories, machines and the people who ride them. Each edition has been bigger, bolder and more unforgettable than the last. As we gear up for IBW 2025, we’re excited to once again bring together the country’s vibrant riding community for what promises to be our most thrilling chapter yet. From the IBW Chai & Pakoda Rides to the Jameson Bike Build Off and everything in between, this year is all about pushing boundaries and celebrating the freedom of the open road.”
A key highlight of the 2025 event is the Jameson IBW Bike Build Off. This prestigious competition challenges India’s top custom builders, with three finalists being shortlisted from over 30 entries. Each finalist will receive a brand-new Harley-Davidson X440 and a build budget of INR 150,000 to transform the stock machine into a bespoke masterpiece.
The winning builder will secure a unique prize: an all-expenses-paid trip to the Adventure Bike Rider Festival in the UK in June 2026, where they will showcase their custom creation to a global audience.
The festival will also feature the IBW Flat Track Race, presented by Harley-Davidson. This will be a one-make race using custom-built Harley-Davidson 440X motorcycles prepared by Rajputana Customs. The competition, which has FMSCI presence, offers a grand prize of INR 1 million for the top three racers.
The road to Goa has already begun with the Gulf Syntrac Presents IBW Chai & Pakoda Rides rolling out across 20 cities, building community anticipation.
Additionally, overlanding expert Maral Yazarloo, who began her journey at IBW, will lead an exclusive Mentorship Ride from Mumbai to Goa along the Konkan Coast, offering selected riders practical skills and preparation tips for long-distance travel.
KTM Intros Academy of Safe Riding To Colleges With New 160 Duke
- By MT Bureau
- October 07, 2025
Bajaj Auto-owned KTM, the world's leading premium motorcycle manufacturer, is rolling out its 'Academy of Safe Riding' initiative across colleges in India, using the recently launched 160 Duke to teach safe riding fundamentals to the next generation of riders.
The programme, which has already visited over 20 institutions across the country, offers students a unique opportunity to hone their skills on the new 160 Duke, marketed as India’s most powerful 160cc motorcycle.
The initiative aims to combine the brand's 'Ready to Race' performance with responsible riding education. Students are given exclusive test rides on specially designed tracks and take part in interactive sessions led by KTM-certified trainers. The safe-riding drills are inspired by KTM's global motorsports expertise.
Manik Nangia, President, Probiking, Bajaj Auto, said, “The KTM 160 Duke represents the perfect gateway into the world of KTM. Through this college activation, we not only put students on the most exciting 160cc motorcycle – we also instilled the discipline and techniques that make every ride safer and more rewarding. This was KTM’s way of giving back to the community and shaping responsible riders for tomorrow.”
TVS Launches New Raider Variant With Boost Mode And ABS At INR 95,600
- By MT Bureau
- October 06, 2025
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company (TVSM) has launched the most advanced TVS Raider variant with several segment-first features at prices starting INR 95,600 (ex-showroom Delhi) for TFT DD and INR 93,800 (ex-showroom Delhi) for SXC DD models.
The new TVS Raider includes ‘boost mode,’ a category-first feature with iGO Assist technology, delivering torque of 11.75Nm @ 6000rpm. The motorcycle includes segment-first Dual Disc Brakes and ABS (Anti-lock Braking System). It also features GTT (Glide Through Technology) for low-speed manoeuvrability and fuel efficiency.
The motorcycle now has a new 90/90-17 Front and 110/80-17 Rear tyre configuration, which improves grip and handling. The bike has a metallic silver finish with red alloys.
Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, "The TVS Raider redefines what young riders can seek from their motorcycle. In 4-years it won the love of a million plus Gen Z riders. Today, the new TVS Raider is equipped with the exhilarating 'Boost mode' powered by iGO Assist tech, and another segment first - Dual Disc with ABS. With yet another segment-first Glide Through Technology (GTT) now can navigate through even slow traffic with ease. The stylish loaded new TVS Raider raises the 'wicked' bar yet again, bringing together thrilling performance, top-notch safety, and unmatched ease. We remain committed to creating motorcycles that our customers are delighted to ride and proud to own."
The TVS Raider continues to be powered by a 3-valve 125cc engine that produces 11.75 Nm of torque at 6,000rpm. Smart technology like iGO Assist with Boost Mode offers an instant power surge and GTT ensures smooth handling.
A segment-first safety feature, the Follow Me Headlamp, keeps the headlamp lit for a time after the ignition and engine are switched off, helping to light the way for the rider in dark areas. Riders can choose between two connected display options: a TFT with over 99 features or a reverse LCD with more than 85 features.
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