Honda Motorcycle & Scooter India (HMSI) is making a move to solidify its position in the 350cc motorcycle segment by launching the all-new CB350C Special Edition at prices starting INR 201,900 (ex-showroom Bengaluru). Bookings for this retro classic motorcycle are now open across all Honda BigWing dealerships in the country, with availability starting from the first week of October 2025.

The launch sees HMSI rebranding the iconic CB350 as the CB350C, aiming to strengthen its appeal to classic motorcycle lovers. The Special Edition model features a fresh ‘CB350C’ logo and a ‘Special Edition’ sticker on the fuel tank, along with new striped graphics adorning the fuel tank, front fender and rear fender for a more premium look. Adding to the exclusivity, the rear grabrail is now finished in chrome and the seat comes in black or brown, depending on the variant. The model is available in two striking colour shades: Rebel Red Metallic and Matt Dune Brown.

The retro classic machine is powered by a 348.36cc, air-cooled, 4-stroke, single-cylinder BSVI OBD2B E20 compliant PGM-FI engine, which churns out 15.5 kW of power at 5,500 RPM and 29.5 Nm of peak torque at 3,000 RPM, paired with a 5-speed gearbox. Feature-wise, it is equipped with a heritage-inspired digital-analogue instrument cluster paired with the Honda Smartphone Voice Control system (HSVCS), an assist and slipper clutch, Honda Selectable Torque Control (HSTC) system, and dual-channel ABS for enhanced safety.

Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “The CB legacy has always represented timeless design, refined performance, and strong emotional connect with riders across generations. With the introduction of the new CB350C Special Edition, we are not only strengthening our mid-size motorcycle portfolio but also creating a fresh identity that resonates with today’s classic customers. We are confident that this new avatar will further elevate the pride of ownership for our customers.”

Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “We are excited to introduce the all-new CB350C Special Edition for those who take the Bold Move and seek a perfect blend of tradition & modernity. This motorcycle marks a significant milestone in our premium motorcycle strategy. It is designed to reflect the aspirations of riders who value exclusivity, style, and Honda’s unmatched reliability. With its refreshed design elements, including new graphics and special edition branding, the CB350C Special Edition offers a distinctive road presence. We are delighted to bring this motorcycle to our BigWing network and are confident that it will attract new-age customers across India.”

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BMW Motorrad India has launched the BMW G 310 RR Limited Edition to commemorate the successful sale of 10,000 units of the G 310 RR sports bike. The limited-run motorcycle, featuring distinctive sporty decals and an exclusive '1/310' badging, is available at all BMW Motorrad India dealerships starting today. The ex-showroom price for the BMW G 310 RR Limited Edition starts at INR 299,000.

The Limited-Edition variant, available in Cosmic Black and Polar White, heavily showcases its S 1000 RR heritage through its aerodynamic design and new decals across the body and wheel rims.

The G 310 RR is positioned as a true road racing sports bike, known for its agility and precision. It is powered by a water-cooled, single-cylinder 312-cc engine that delivers a maximum power of 25kW (34 hp) at 9,700 rpm and a peak torque of 27.3 Nm at 7,700 rpm.

The key technical highlights include – Ride by Wire and E-Gas system for precise throttle response. Anti-hopping clutch for increased safety during downshifts. Four standard riding modes: Track, Urban, Rain and Sport, which adjust ABS and throttle mapping for varied conditions. A 5-inch multifunctional TFT display and Infotainment Control Switch for intuitive operation. A high-performance 2-channel ABS braking system.

The BMW G 310 RR Limited Edition comes with a standard warranty of three years, unlimited kilometres, with an option to extend to the fourth and fifth year, along with 24x7 Road-Side Assistance. Flexible financing solutions, including options for rider gear and accessories, are available through BMW India Financial Services.

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Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers in the country, has launched the V-Strom SX adventure tourer motorcycle in a refreshed avatar, featuring four new colour options and updated graphics. The new V-Strom SX is now available at Suzuki dealerships across India, priced at INR 198,018 (ex-showroom Delhi).

The launch was also marked by the flag-off of the company's first-ever V-Strom Expedition for customers, a 10-day adventure ride to the Himalayas.

The V-Strom SX now sports a more vibrant and dynamic look while retaining its proven reliability. The new colour palette includes: Pearl Fresh Blue + Glass Sparkle Black, Champion Yellow No. 2 + Glass Sparkle Black, Pearl Glacier White + Metallic Mat Stellar Blue and Glass Sparkle Black.

It also gets sport-inspired graphics and a textured pattern on the side panels to enhance the motorcycle's sporty appeal. The adventure tourer continues to be powered by an OBD-2B compliant 249cc, oil-cooled SOHC engine that delivers 26.5 PS and 22.2 Nm of torque.

To celebrate the launch, SMIPL flagged off a customer-exclusive V-Strom Expedition. The 10-day ride, running from 26th September to 5th October, takes riders from Delhi to Ladakh and back, traversing high-altitude passes and rugged terrains in Himachal Pradesh and Ladakh.

The expedition is designed to challenge riders and test the V-Strom SX's endurance under real-world, high-altitude conditions. Beyond the ride, participants will engage in expert-led training sessions on high-altitude riding, obstacle handling and adventure photography.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, "The launch of the V-Strom SX in new colours with refreshed graphics gives our customers more exciting choices while staying true to the motorcycle’s proven reliability and performance. At the same time, the first-ever V-Strom Expedition for customers is an initiative to celebrate our growing community of adventure enthusiasts. It is not just about riding together but also about experiencing the capabilities of the V-Strom SX in real-world conditions."

"Through such experiences, we seek to nurture a culture of adventure touring in India, where the V-Strom SX becomes a trusted partner for exploration. This is just the beginning, and we look forward to bringing many more such experiences that strengthen our bond with customers while offering them the thrill of riding motorcycles built for reliability and exploration,” he said.

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In a special Navratri initiative, BSA Motorcycles is extending a celebratory offer to the first 500 customers who purchase its flagship Gold Star 650 model. This promotion allows buyers to acquire the motorcycle at its original pre-GST 2.0 price point, with BSA absorbing the recent tax increase. Additionally, each of these customers will receive an exclusive 'Goldie kit', a curated collection of accessories designed to enhance the riding experience.

The recent GST revision, effective from late September 2025, raised the tax levy on motorcycles with engine capacities exceeding 350 cc from 28 to 40 percent. While this has led to price adjustments across the premium motorcycle segment, BSA's limited-time offer ensures that enthusiasts can avoid this additional cost. The Gold Star will be available at ex-showroom Delhi prices starting from INR 309,990 for the Highland Green and Insignia Red variants, with other colour options like Shadow Black and Legacy Sheen Silver priced up to INR 344,990.

The complimentary accessory kit, valued at INR 5,900, includes practical and stylish components such as a tall touring windscreen, a pillion backrest, a metal exhaust shield and a rear rail. This package adds both purpose and aesthetic appeal to the motorcycle, which is already celebrated for its authentic British design heritage. The Gold Star features classic cues like a rounded fuel tank with the iconic BSA badge, polished metal accents and a timeless café racer silhouette, all complemented by modern elements including LED lighting and wire-spoke wheels.

At the heart of the Gold Star is a refined 652 cc single-cylinder engine that produces 45 horsepower and 55 Nm of torque, paired with a 5-speed gearbox. Its engineering prioritises a smooth and confident ride, supported by features like dual-channel ABS, a double-cradle chassis and premium suspension. For prospective buyers, attractive finance options are available, including interest rates starting from 5.99 percent, a zero down payment plan and loan tenures of up to six years.

Ownership is further supported by the Jawa Yezdi BSA Ownership Assurance Programme, which provides a standard four-year or 50,000-kilometre warranty, with options to extend coverage. This commitment, backed by a network of over 400 sales and service touchpoints, underscores the brand's dedication to its community of motorcycling purists. This festive offer is designed not just as a purchase incentive but as a tribute to those who see the open road as a place of belonging.

Sharad Agarwal, Chief Business Officer, Classic Legends, said, “The BSA Gold Star has garnered a loyal following since its launch in India, redefining motorcycling as a lifestyle rather than just a mode of transport. By holding our prices steady post-GST 2.0 for our first 500 buyers and pairing it with our festive initiative, we invite more enthusiasts to embrace this lifestyle without compromise.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, and Thums Up, one of India’s leading soft drink brands under The Coca-Cola Company, have launched Thunderwheels 2.0 campaign.

The partners stated that following the success of last year’s collaboration, the new Thunderwheels 2.0 initiative brings an opportunity for consumers to win the all-new Hero Xtreme 250R motorcycle. The consumers have to scan QR codes on the special edition Thums Up packs to win a chance to own the Xtreme 250R.

Aashish Midha, Head of Marketing – India BU, Hero MotoCorp said, “The phenomenal response to Thunderwheels last year reaffirmed how deeply this initiative connects with the new generation of riders. Today’s youth want machines that reflect their individuality, confidence, and passion. With the Xtreme 250R, Hero MotoCorp is delivering a motorcycle built for agility, power, and style—designed for those who ride with intent. Our partnership with Thums Up amplifies this spirit, creating a shared culture of boldness, self-expression, and unstoppable energy on the road.”  

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and South-West Asia, said, “Every experience by Thums Up is built to fuel adrenaline and push boundaries. Thums Up ThunderWheels 2.0, in partnership with Hero MotoCorp’s Xtreme 250R, is built for the riders and thrill seekers who want to push the boundaries and be unstoppable in their dreams. For us, this partnership is all about engaging with young consumers in the spaces that matter most to them. Taste the Thunder and scan the pack to unlock action packed series of raw, real, and energetic experiences.”

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