At the 2025 EICMA in Milan, Japanese automaker Honda unveiled a diverse lineup of motorcycles that underline its strategic focus on the European market.

The company introduced five key models – including both combustion-engine and electric motorcycles – that harmonise the brand’s heritage with emerging technology and rider demands, while addressing stringent European regulations and consumer expectations.

Honda’s presentation at EICMA reflected its intent to expand influence in Europe, a region that demands high compliance and sophistication. “Our product portfolio for Europe must balance performance, emissions and connected technologies,” said Honda’s executive leadership. The new models underscore a pragmatic approach aimed at catering to a broad spectrum of riders, from urban commuters to touring enthusiasts

The OEM introduced the CB1000GT, a sport tourer aimed at riders seeking a balance between power and comfort. Powered by a 1000cc inline-four engine derived from the Hornet family, it emphasises smooth and predictable throttle response, features multiple power modes, traction control and adjustable engine braking. The bike incorporates a revised chassis with ergonomics designed to improve rider and passenger comfort on long-distance rides, distinguishing itself from track-focused sportbikes.

V3R 900 E-Compressor Prototype

The V3R 900 revealed at EICMA represents a conceptual leap with its introduction of an electronically controlled compressor paired with a 900cc V3 engine layout, a Honda first in motorcycling. This combination enables enhanced low-end torque with performance comparable to larger-capacity engines while aligning with increasing environmental standards. The prototype’s “Non-Rail Roller Coaster” developmental concept suggests a ride experience designed to combine excitement with rider assurance.

WN7 Electric Motorcycle

The WN7 is Honda’s fully electric motorcycle tailored for urban mobility. Sporting a 9.3 kWh battery and a WLTC range of approximately 140 kilometres, it also features CCS2 fast charging and connectivity features. With its clean, smooth silhouette and ‘Be the Wind’ design philosophy, the WN7 aims to deliver a distinct riding experience that highlights the quietness and immediacy unique to electric propulsion.

CB1000F

Drawing inspiration from 1980s Honda race bikes, the CB1000F blends retro aesthetics with modern technology. Based on the Hornet 1000 platform, it delivers 124 hp and 103 Nm of torque. Ergonomic enhancements include an extended rear subframe for improved space, while rider aids such as multiple power modes, traction control and engine braking adjustability consolidate its appeal to both nostalgic and modern riders.

SH125i

Reimagined for 26YM, Europe’s most popular scooter, the SH125i introduces sharper looks, a new light signature and a five-inch TFT monitor, further enhancing its enduring appeal. The new front end takes inspiration from the established SH350i, unifying the range and providing a strong visual identity for the trio built at the Atessa factory in Italy. With a ‘one line’ design from front to rear, the 26YM SHs are instantly recognisable thanks to a simplicity that retains the SH essence while noticeably moving it on from the outgoing model. An SH150i version will also be available in certain countries.

New Embelem & Strategic Outlook

Honda is adjusting its product marks to differentiate its electric (EV) and internal combustion engine (ICE) motorcycles.

The company will unify the product mark for electric motorcycles to 'Honda' using a new font. Meanwhile, it will continue to use its traditional Wing mark for ICE motorcycles.

Additionally, the product emblem appearing on the body of some ICE products will see a design change. A new ‘Honda Flagship Wing’ emblem will be adopted for flagship models within product brands such as CBR, Gold Wing, and Rebel. Examples of models receiving this new emblem include the CBR1000RR-R Fireblade and the Rebel 1100.

Honda’s EICMA 2025 range highlights a clear roadmap focusing on reconciling traditional motorcycle engineering excellence with emerging trends in electrification and rider safety technologies. Over-the-air updates, smartphone integration and advanced digital displays were emphasised as standard expectations shaped by European consumers and regulations.

The five products unveiled target distinct segments to position Honda competitively amid tightening emissions rules and evolving rider lifestyles in Europe. This measured product strategy reflects Honda’s adaptive approach to global market dynamics, balancing experience with innovation.

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TVS Motor Company (TVSM), a global leader in the two-wheeler and three-wheeler segments and a part of TVS VENU, has announced the launch of its premium motorcycle experience channel – TVS Paddock.

The strategic initiative comes in response to India's rapidly growing premium mobility market, where rising affluent consumers and shifting luxury lifestyles favour personalised, community-oriented brand interactions over standard product transactions.

TVS Paddock introduces a holistic retail environment that brings motorcycles, merchandise, personalisation and community spaces together under a single roof.

To create these spaces, TVS Motor Company partnered with Checkland Kindleysides, a London-based boutique retail design agency recognised for creating culture-shaping retail experiences. The resulting network reimagines the complete customer journey from initial product discovery to long-term aftersales support.

The TVS Paddock store aesthetics are explicitly modelled after TVS Motor Co’s four decades of racing heritage and mechanical engineering. It integrates end-to-end digital pathways streamline the vehicle exploration, customisation and transactional phases.

Specialised areas for Built-To-Order (BTO) customisation allow buyers to personalise their motorcycles.  A unique product layout approach engineered to enhance physical bike discovery and experiential presentation. Immersive zones dedicated to exclusive brand merchandise, performance apparel and collaborative accessories. These outlets will house specialised service capabilities and expert technical consultation to ensure high-tier aftersales support.

TVS Paddock is scheduled for an official commercial rollout in Q2 FY2027 (July–September). The network will function as an independent, premium retail ecosystem designed to strengthen customer connections through community building and tailored brand touchpoints.

Sudarshan Venu, Chairman, TVS Motor Company, said, "TVS Paddock is our strategic commitment to redefining premium ownership by bringing together innovation, personalisation, and immersive engagement to build deeper customer connections. The future of premium motorcycling will be defined by the experiences, communities, and ecosystems we create around them. As premium motorcycle customers continue to evolve, seeking deeper, meaningful and holistic engagement, TVS Paddock will cater to these aspirations and deliver a truly elevated brand experience."

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has introduced its first flex-fuel vehicles – the Splendor+ Flex Fuel and the HF Deluxe Flex Fuel. The launch introduces the first flex-fuel motorcycles to India's 100cc mass-market segment, establishing a new milestone in the country's transition toward alternative fuels.

The Hero HF Deluxe Flex Fuel will be sold at INR 72,792 and Hero Splendor+ Flex Fuel at INR 82,710 (ex-showroom Delhi).

Engineered for everyday commuting, these new models are fully compatible with ethanol-blended petrol ranging from E20 up to E85. The localised technology supports India's national directive to lower economic carbon intensity by 45 percent by 2030.

The vehicles were unveiled ahead of World Environment Day in New Delhi in the presence of Nitin Gadkari, Minister of Road Transport & Highways (MoRTH) and Hardeep Singh Puri, Minister of Petroleum and Natural Gas (MoPNG), alongside Hero MotoCorp leadership.

Developed at Hero MotoCorp's Centre for Innovation & Technology (CIT) in Jaipur, the flex-fuel line features minimal-to-no imported component content. The initial market release is scheduled for July 2026 across Delhi and select regions of Maharashtra, with a nationwide rollout to follow shortly thereafter.

Both motorcycles are powered by a modified 97.2cc engine architecture engineered to dynamically adapt to varying ethanol-to-petrol ratios. When running on E85 fuel, the powertrain delivers a peak power output of 6.3 kW at 8,000 rpm and maximum torque of 8.3 Nm at 6,000 rpm. To handle the corrosive and chemical properties of high-concentration ethanol blends, both models incorporate revised Electronic Control Units (ECUs) and structurally upgraded fuel system components.

Harshavardhan Chitale, CEO, Hero MotoCorp, said, "The launch of the Flex Fuel-ready Splendor+ and HF Deluxe marks another important step in our commitment towards cleaner and sustainable mobility. Developed at our Centre for Innovation & Technology (CIT) in Jaipur, these motorcycles underscore our commitment to delivering future-ready and locally relevant technologies. With minimal-to-no import content, our motorcycles strongly reflect India’s disruptive capabilities in manufacturing, while reinforcing the Government of India’s vision of Atmanirbhar Bharat, Viksit Bharat and long-term energy security.”

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has reported total wholesale dispatches of 570,068 units for May 2026, up 12 percent YoY, as compared to 507,701 units sold last year.

Overall domestic dispatches stood at 536,784 units for the month, registering around 10 percent growth compared to May 2025. The growth, the company said, was primarily driven by double-digit volume gains across the Deluxe 125cc, premium motorcycle and scooter segments. To further consolidate its position, the company launched the all-new Super Splendor XTEC 2.0 in the 125cc category.

On the exports front, sales grew around 78 percent YoY, albeit a low-year-ago base, with dispatches rising to 33,284 units in May 2026 from 18,704 units in May 2025. This global momentum was backed by an expanding premium product portfolio and targeted market entries.

The company's domestic retail momentum remained robust, supported by 496,957 official VAHAN registrations (excluding Telangana) recorded during the month.

Furthermore, VIDA, Hero MotoCorp’s emerging electric vehicle (EV) brand, continued its rapid retail scale-up, registering 19,052 units on the VAHAN platform in May 2026, up 166 percent over the corresponding period last year.

VIDA also commenced retail operations for the Dirt.E K3 electric motorcycle in select markets, expanding its product accessibility to target younger riding demographics.

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has recorded its highest-ever monthly sales volume, delivering 132,244 units in May 2026, up 3 percent YoY, as compared 128,897 units sold last year.

The milestone performance was driven by an all-time high in domestic dispatches alongside steady growth in international export markets.

Suzuki Motorcycle India saw positive momentum in both the domestic market and exports. The company sold 110,028 units in the domestic market, up 2 percent YoY, while exports came at 22,216 units, up 5 percent YoY.

In addition to whole vehicle distributions, the manufacturer's spare parts division recorded financial gains. Spare parts sales generated revenue of INR 953.60 million in May 2026, marking a 14 percent growth rate over the prior year's corresponding month.

The volume growth highlights the impact of rising customer demand and SMIPL's expanded market outreach. Moving into the next phase of the fiscal year, the company plans to focus on brand activations and targeted engagement initiatives to maintain momentum.

Deepak Mutreja, Vice-President of Sales & Marketing, Suzuki Motorcycle India, said, “SMIPL’s strong performance in May 2026, marked by the highest-ever monthly sales, reflects the positive response to our products and services in the market. The domestic growth highlights the impact of a customer-centric approach and sustained engagement efforts in building deeper connections. Going forward, the focus remains on further enriching customer experiences through impactful engagement initiatives and brand activations.”

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