At the 2025 EICMA in Milan, Japanese automaker Honda unveiled a diverse lineup of motorcycles that underline its strategic focus on the European market.

The company introduced five key models – including both combustion-engine and electric motorcycles – that harmonise the brand’s heritage with emerging technology and rider demands, while addressing stringent European regulations and consumer expectations.

Honda’s presentation at EICMA reflected its intent to expand influence in Europe, a region that demands high compliance and sophistication. “Our product portfolio for Europe must balance performance, emissions and connected technologies,” said Honda’s executive leadership. The new models underscore a pragmatic approach aimed at catering to a broad spectrum of riders, from urban commuters to touring enthusiasts

The OEM introduced the CB1000GT, a sport tourer aimed at riders seeking a balance between power and comfort. Powered by a 1000cc inline-four engine derived from the Hornet family, it emphasises smooth and predictable throttle response, features multiple power modes, traction control and adjustable engine braking. The bike incorporates a revised chassis with ergonomics designed to improve rider and passenger comfort on long-distance rides, distinguishing itself from track-focused sportbikes.

V3R 900 E-Compressor Prototype

The V3R 900 revealed at EICMA represents a conceptual leap with its introduction of an electronically controlled compressor paired with a 900cc V3 engine layout, a Honda first in motorcycling. This combination enables enhanced low-end torque with performance comparable to larger-capacity engines while aligning with increasing environmental standards. The prototype’s “Non-Rail Roller Coaster” developmental concept suggests a ride experience designed to combine excitement with rider assurance.

WN7 Electric Motorcycle

The WN7 is Honda’s fully electric motorcycle tailored for urban mobility. Sporting a 9.3 kWh battery and a WLTC range of approximately 140 kilometres, it also features CCS2 fast charging and connectivity features. With its clean, smooth silhouette and ‘Be the Wind’ design philosophy, the WN7 aims to deliver a distinct riding experience that highlights the quietness and immediacy unique to electric propulsion.

CB1000F

Drawing inspiration from 1980s Honda race bikes, the CB1000F blends retro aesthetics with modern technology. Based on the Hornet 1000 platform, it delivers 124 hp and 103 Nm of torque. Ergonomic enhancements include an extended rear subframe for improved space, while rider aids such as multiple power modes, traction control and engine braking adjustability consolidate its appeal to both nostalgic and modern riders.

SH125i

Reimagined for 26YM, Europe’s most popular scooter, the SH125i introduces sharper looks, a new light signature and a five-inch TFT monitor, further enhancing its enduring appeal. The new front end takes inspiration from the established SH350i, unifying the range and providing a strong visual identity for the trio built at the Atessa factory in Italy. With a ‘one line’ design from front to rear, the 26YM SHs are instantly recognisable thanks to a simplicity that retains the SH essence while noticeably moving it on from the outgoing model. An SH150i version will also be available in certain countries.

New Embelem & Strategic Outlook

Honda is adjusting its product marks to differentiate its electric (EV) and internal combustion engine (ICE) motorcycles.

The company will unify the product mark for electric motorcycles to 'Honda' using a new font. Meanwhile, it will continue to use its traditional Wing mark for ICE motorcycles.

Additionally, the product emblem appearing on the body of some ICE products will see a design change. A new ‘Honda Flagship Wing’ emblem will be adopted for flagship models within product brands such as CBR, Gold Wing, and Rebel. Examples of models receiving this new emblem include the CBR1000RR-R Fireblade and the Rebel 1100.

Honda’s EICMA 2025 range highlights a clear roadmap focusing on reconciling traditional motorcycle engineering excellence with emerging trends in electrification and rider safety technologies. Over-the-air updates, smartphone integration and advanced digital displays were emphasised as standard expectations shaped by European consumers and regulations.

The five products unveiled target distinct segments to position Honda competitively amid tightening emissions rules and evolving rider lifestyles in Europe. This measured product strategy reflects Honda’s adaptive approach to global market dynamics, balancing experience with innovation.

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Carolwood LP has officially closed its agreement with Polaris to acquire the iconic Indian Motorcycle Company, which will now become an independent business.

The transition coincides with the 125th anniversary of the company, which also sees Mike Kennedy, a veteran of the motorcycle industry, take over as the Chief Executive Officer of the stand-alone entity.

The acquisition agreement includes the transition of approximately 900 employees to the new Indian Motorcycle Company. Manufacturing operations will remain at existing facilities in Spirit Lake, Iowa and Monticello, Minnesota.

Industrial design, technology and product development will continue at research and development centres in Burgdorf, Switzerland and Wyoming, Minnesota. Sales, service, and support for the dealer network and customers are expected to continue without interruption.

The company’s strategy involves concentrated investment in motorcycles, technologies, and craftsmanship. The executive emphasised a commitment to the brand's American manufacturing identity and its dealer partnerships.

Mike Kennedy, said, “It’s an incredible honour to take the helm of Indian Motorcycle as it celebrates its 125th Anniversary, empowered by a sense of gratitude and opportunity, and the support and ambition of a well-resourced, highly motivated ownership team. 2026 will be a special year to honour our history, but more importantly, to drive the brand into the future with a renewed level of commitment, focus and clarity that can only be found as a stand-alone company.”

The new leadership intends to focus on transparency and collaboration with its global dealer network, incorporating feedback into operations, marketing, and product development.

“We will achieve our vision through a deeper level of differentiation, leaning in on what makes our brand unique, and with products that possess a style, craftsmanship and performance quality that is uniquely justified by our historic legacy and spirit of innovation. Dealers are our most important partners, and we will judge our business based on the success of our dealers. We intend to be extremely collaborative with our dealers, actively listening to their feedback and incorporating it into our planning and decision-making, not only in terms of dealer operations, but also product development and marketing. America’s first motorcycle company will put America first. Our brand and business will be grounded in our American identity and more importantly, American manufacturing. ‘Built in America’ is not a slogan. It’s a competitive advantage, and we intend to use it,” added Kennedy.

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Bengaluru-based electric vehicle maker Ather Energy has posted its highest quarterly revenue to date, reaching INR 9.95 billion for Q3 FY2026, which marks a 53 percent YoY growth.

The company attributed the performance to sales volume growth as well as a rise in non-vehicle revenue. During the period, the company sold 67,851 units, a 50 percent increase YoY. Consequently, Ather’s national market share has expanded to 18.8 percent.

Ather Energy reported a narrowing of its EBITDA loss to INR 299 million, with the EBITDA margin improving by 1,600 basis points to (-3 percent). This progress is attributed to cost management and operating leverage.

Key Financial Data:

• Adjusted Gross Margin (AGM): INR 2.51 billion, up 111 percent YoY.
• AGM (Excluding Incentives): 23 percent, an increase of 1,100 bps YoY.
• Non-Vehicle Revenue: Contributed 14 percent to total income, led by software subscriptions, charging and services.
• Quarterly Loss Reduction: Narrowed by 45 percent compared to Q2 FY2026.

Tarun Mehta, Executive Director & CEO, Ather Energy, said, “Q3 has been a strong quarter for us. Robust festive demand, healthy volume growth, and improving market share together drove our best quarterly revenue and EBITDA so far. Over the past few quarters, we have stayed very focused on getting the fundamentals right by improving unit economics, margins, and operating leverage, and that effort is now clearly showing in the improvement in EBITDA. What is particularly encouraging is the strength of our ecosystem. AtherStack attach rates remain very high, and customer engagement is deepening even as our sales scale. All of this gives us confidence that the business is structurally prepared for sustainable, long-term growth.”

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan has reported wholesales of 125,786 units in January 2026, which marks a 15 percent YoY growth.

In the domestic market, the sales increased by 14 percent to 100,296 units, as against 87,834 units last year, while exports came at 25,490 units, up 21 percent YoY.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “The sales results for January indicate growing demand in both domestic and international markets. This momentum is supported by our ongoing focus on continuous customer engagement, after‑sales service enhancement, and network expansion. We will continue to invest in these areas to ensure that customers receive a seamless and reliable ownership experience throughout the year.”

Furthermore, the company reported INR 895.6 million revenue through spare parts sales, marking a 20 percent YoY growth.

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India Yamaha Motor (IYM), a leading two-wheeler manufacturer, has announced the price of its first electric scooter – the EC-06 – at INR 167,600 (ex-showroom Delhi). The e-scooter based on the River Indie will initially be sold in select cities through the company's Blue Square showrooms in a Bluish White colour.

The EC-06 features a 4kWh fixed battery paired with an Interior Permanent Magnet Synchronous Motor (IPMSM). It offers a certified claimed range of 169km on a single charge. It has a claimed top speed of 79 kmph, 6.7 kW of peak power, 26 Nm of torque and can be charged in 8 hours using a standard plug. It comes with 3 years or 30,000 km warranty for the battery.

The vehicle is built with IP67-certified protection for the motor and battery, while other electronics carry an IP65 rating for water and dust resistance.

The scooter includes three riding modes – Eco, Standard and Power – alongside a Reverse Mode. The chassis uses telescopic front forks with hydraulic dampers and a rear coil spring suspension. Braking is handled by 200mm discs at both ends, supported by a Combi Brake System (CBS).

For storage and technology, the EC-06 provides 24.5 litres of under-seat space and a colour LCD display. It integrates with the ‘Yamaha Motor Connect R’ app for real-time data access.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “The EC-06 marks an important step in Yamaha’s journey toward sustainable urban mobility. As India accelerates its transition toward a carbon-neutral future under the government’s visionary leadership, Yamaha is proud to support this national agenda through high-quality electric innovation. Designed for everyday commuting, it balances efficiency with performance, offering an impressive range and intuitive features. As a first-of-its-kind model from Yamaha, it demonstrates how sustainability and riding excitement can coexist – true to our brand philosophy and our responsibility towards the future of India’s green economy.”

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