India’s Electric Two-Wheeler Thrust

India’s Electric Two-Wheeler Thrust

July 2021 was a month of much activity and announcements in the Indian electric two-wheeler industry. Much of it had to do with the announcement of Phase II of FAME II scheme by the Central Government, which seemed to favour the early adoption of electric two- and three-wheelers. Many states followed suit with a new or revised electric vehicle (EV) policy. Of the opinion that the new FAME II scheme will disrupt the two-wheeler market in India, Tarun Mehta, CEO and Co-founder, Ather Energy, said, “They could clock sales of over six million units by 2025.”

The increase in maximum subsidy limit from 20 to 40 percent in the case of initial acquisition cost has enabled electric two-wheeler OEMs to reduce the sticker price of their products a good deal. The arrangement is such that the government will reimburse the OEM the subsidy amount after it has sold the vehicle to its customer, the actual beneficiary. “Lowering the prices of electric scooters will help to persuade more riders to switch to an electric one,” said Jeetender Sharma, MD and Founder, Okinawa Autotech. Sohinder Gill, Director General, Society of Manufacturers of Electric Vehicles (SMEV), informed, “The Gujarat State Government’s subsidy of INR 20,000 for electric two-wheelers that cost up to INR 150,000 has a potential to make it an EV hub,” Referring to the Maharashtra EV policy, which provides a subsidy of INR 10,000 on an electric two-wheeler, Nagesh Basavanhalli, MD and CEO, Ampere Vehicles, remarked, “The policy will not only boost electric vehicle growth, it will also provide employment.”

Helping electric two- and three-wheeler proliferate, the Phase II of FAME II and the EV policies of various states, it is clear, are looking at attracting investments and employment opportunities. These policies are also looking at creating a self-sufficient (Atmanirbhar Bharat) ecosystem of fundamental manufacture – that of chips, battery cells, motors and controllers. India has the software but needs the hardware, mentioned a source. He pointed at Ola’s high voltage campaign for its e-scooter, and said that the real slog will start only after the plant is up and running. It will begin when the e-scooter hits the road and starts competing against numerous others. Stressing on the presence of equally capable global, regional and local players, he explained, it is as necessary to understand the psyche of the market as much as it is to have the technology and the money to invest. Carrying with them the image of being premium and technologically superior, the Ather e-scooters have been attracting attention for some time.

Its dealer from Maharashtra mentioned that awareness for electric two-wheelers is growing and the number of footfalls after the fuel price hike. Range anxiety, however, remains to be a challenge, he said. Across segments – Ather e-scooters are said to be premium offerings compared to others with a price premium of roughly INR 30,000 to INR 40,000. Range anxiety is a factor that is proving challenging to many. Especially along with the higher initial acquisition cost. The innovative technological achievements like a detachable battery pack that could be taken out for charging at home or in the office are helping to an extent. They are also highlighting the efforts of the electric two-wheeler OEMs to understand the dynamic regulatory and market requirements.

Investments in technology involving materials and sciences are yielding better products no doubt. With the emergence of demand for commercial-use electric three-wheelers, companies like Komaki are quick to respond. Its XGT CAT 2.0 e-bike with a 350 kg payload is designed to address the needs of e-commerce logistics companies like Delhivery and Ekart, and aggregator platforms like Swiggy and Zomato. Looking at maximum uptime and reliability in the last-mile space, commercial electric three-wheeler users, tasked with attacking as many pin codes and as many customers as they could in a strict time stipulation, are keen to control costs as well as reduce their carbon footprint. Leveraging IoT and AI to analyse data, they are choosing between Lithium-ion powered and lead-acid battery-powered electric two-wheelers. (MT)

 

Comments (0)

ADD COMMENT

    TVS Motor Co Launches OBD2B Compliant 2025 Apache RR 310 At INR 277,999

    TVS Apache RR 310

    TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has introduced the updated TVS Apache RR310, its flagship offering in the premium sports motorcycle category.

    The 2025 edition is now compliant to the OBD-2B norms with prices starting at INR 277,999 (ex-showroom India). As part of 20th anniversary commemoration of the TVS Apache series, the TVS Apache RR 310 now gets segment-first Sequential TSL and Cornering Drag Torque Control (RT-DSC). It also features Launch Control (RT-DSC), Gen-2 Race Computer with Multi Language Support and 8 Spoke Alloy Wheels.

    Available in two variants with three BTO customisation options, the Apache RR 310 continues to build upon TVS Racing’s pedigree.

    The Apache RR 310 is powered by a refined reverse-inclined DOHC engine, which produces 38 PS at 9,800 rpm and a peak torque of 29 Nm at 7,900 rpm.

    Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "Since its debut in 2017, the TVS Apache RR 310 has emerged as a formidable force in the super-premium sport motorcycle segment, redefining performance benchmarks through its race-bred DNA. Rooted in over 43 years of TVS Racing heritage, it embodies our relentless pursuit of innovation and excellence. The latest evolution of the RR 310 integrates cutting-edge technologies such as segment-first: sequential turn signal lamps (TSL), Launch Control and Drag Torque Control – reinforcing our leadership in rider-focused advancements. The new BTO Race Replica colourway pays tribute to our record-breaking TVS Asia One Make Championship legacy. With this latest avatar, the Apache RR 310 not only pushes the boundaries of track performance but also elevates everyday rideability – delivering a thrilling yet refined experience that appeals to both spirited racers and discerning enthusiasts.”

    Comments (0)

    ADD COMMENT

      Ultraviolette Onboard MotoMondo As Official Distributor For UK & Benelux Region

      Ultraviolette Automotive

      Bengaluru-headquartered electric vehicle company Ultraviolette Automotive (Ultraviolette) has announced a latest strategic alliance with MotoMondo, as its official importer and distributor for the United Kingdom and the Benelux region, which includes Belgium, the Netherlands and Luxembourg.

      This announcement is part of Ultravilotte’s ambition to expand its presence in the global market, especially the European region. As part of the understanding, the company will introduce the F77 MACH 2 Recon in the region for an introductory price of GBP 8,499 till 30 June 2025, post which the price will increase to GBP 9,399.

      Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said“We are thrilled to partner with MotoMondo to bring the Ultraviolette experience to the United Kingdom and Benelux region. This partnership represents a significant milestone in our global journey as we expand the Ultraviolette brand beyond India into some of the world's most mature and discerning motorcycling markets. MotoMondo’s proven expertise in establishing and growing premium motorcycle brands across Europe makes them the perfect partner to represent Ultraviolette in these key regions. Their deep understanding of the market, combined with a passion for innovation and motorcycling culture, ensures that the Ultraviolette ecosystem-from product experience to aftersales support, will be world-class from day one. This is just the beginning, and we’re incredibly excited about the road ahead.”

      Jan Ykema, Managing Director, MotoMondo, added, “We are proud to bring Ultraviolette, the most advanced electric motorcycle brand of the world, to the United Kingdom and Benelux region. Their technology is unprecedented, and we have only just seen the beginning! Ultraviolette will disrupt the current motorcycle market by offering a real alternative for all combustion engines.”

      Comments (0)

      ADD COMMENT

        HMSI Launches OBD2B Compliant 2025 Honda Dio 125 Scooter At INR 96,749

        Honda Dio 125

        Honda Motorcycle & Scooter India (HMSI), one of the country's leading two-wheeler manufacturers, has launched the OBD2B-compliant Dio 125 scooter at INR 96,749 (ex-showroom Pune).

        The new Dio 125 gets refreshed colour scheme and graphics, 4.2-inch TFT display with mileage indicator, trip meter, eco indicator and range (distance to empty). Furthermore, it is compatible with Honda RoadSync app for providing navigation and call/message alerts, Smart key and a USB Type-C charging port.

        Mechanically, the Dio 125 remains unchanged and continues to be powered by a 123.92cc, single-cylinder PGM-Fi engine, which produces 6.11 kW of power and 10.5 Nm of torque.

        It will be available in two variants, DLX and H-Smart, with five colour options on sale.

        Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “For over 21 years, the Dio has been an iconic name in the Indian market, standing as a symbol of style, performance, and trust. It has consistently been the first choice for customers looking for a trendy and reliable moto-scooter. With the launch of the new OBD2B Dio 125, we are excited to take forward its iconic legacy, keeping the core concept of moto-scooter intact, with added value and excitement for our customers.”

        Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “We are ecstatic to introduce the new OBD2B version of Dio 125 – a scooter that has resonated with young India for years. With its refreshed graphics, advanced TFT display, and enhanced connectivity features, the new Dio 125 is designed to meet the evolving aspirations of today’s customers. True to its tagline, ‘Dio Wanna Have Fun?’, this moto scooter has always been a popular choice among India's younger generation, and this update will further strengthen its position in the segment.”

         

        Comments (0)

        ADD COMMENT

          Suzuki Motorcycle India Partners Flipkart To Sell Two-Wheelers Online

          Suzuki Motorcycle India

          Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan has partnered Flipkart to introduce digital buying experience for its customers.

          From 15 April 2025, potential customers in eight Indian states – Karnataka, Tamil Nadu, Gujarat, Maharashtra, Andhra Pradesh, Odisha, Meghalaya and Mizoram will be able to book Suzuki scooters and motorcycles on Flipkart. To begin with customers will have options to purchase the Avenis scooter and GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250 and V-Strom SX motorcycles online.

          Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “As more customers now prefer digital platforms for their purchases, we are committed to meeting them where they are. By associating with Flipkart, we are leveraging the growing digital ecosystem to offer customers a convenient and trusted platform to explore and buy Suzuki two-wheelers. We believe this move will further strengthen our reach and customer engagement in the Indian market.”

          Sujith S Agashe, Senior Director, Electronics at Flipkart, said, “At Flipkart, we are constantly working to enhance our customer journey offering greater convenience and choice, backed by Flipkart’s trusted digital ecosystem. Our partnership with Suzuki Motorcycle India is a testament to this commitment, as we enable customers across the country to explore and book premium two-wheelers from the comfort of their homes. We are excited to bring greater convenience and choice to today’s digitally savvy consumers.”

          Comments (0)

          ADD COMMENT