Jawa Yezdi Motorcycles has commemorated Kargil Vijay Diwas Ride with its #ForeverHeroes campaign. The campaign begun in 2019 to express gratitude for the armed forces and to value their contribution towards a secure, peaceful and wealthy nation. 

Accomplishing several notable milestones that include the raising INR 14.9 million through motorcycle auctions for the Armed Forces Flag Day Fund, building a community hall for war hero widows, aiding the Indian Navy's ‘Seven Sisters Ride’, assisting the Indian Air Force's base ride, building the ‘Border Man’ statue at the Wagah Border and providing donations to the fund. 

By delivering motorcycles through veterans, former service members and active-duty officers, the company is actively supporting the armed forces while promoting respect and appreciation for their contributions. 

As part of the Forever Heroes Initiative, Jawa Yezdi Motorcycles recently completed another successful edition of the Kargil Vijay Diwas Ride as a moving tribute to the unwavering spirit and sacrifices made by the Indian Armed Forces during the Kargil War. 

The annual expedition took place to honour the bravery of the Indian soldiers. The Naga regiment of the Indian Army organised the ride under the slogan ‘First Breath to Last’. The slogan served as a symbolic link between the soldiers' hometown and the battlefield where they made the ultimate sacrifice in the war in 1999. 

The expedition set out on a unique 3,620-kilometer ride on 02 July 2023 from Kohima, Nagaland, with a convoy of 24 riders consisting of Indian Armed Forces veterans, officers and troops. They carried with them the 'sacred soil' from the Naga homeland as a token of their origins and a tribute to their fallen comrades. Throughout the expedition, which involved traveling through difficult terrain, significant military installations and venerated war memorials, the riders showed remarkable unity and solidarity.  

Ashwin Singh Joshi, CEO, Classic Legends, expressed, “Jawa Yezdi Motorcycles firmly believes in upholding a deep respect for the selfless sacrifice made by our men and women in uniform, who ensure the safety, security, and strength of our great nation. With a family background of military service, I recognise and appreciate the bravery of our soldiers and also the unwavering support, spirit, and sacrifices made by their families who stand steadfastly behind them with courage and resilience amidst challenges and uncertainties. Over the years, we have consistently extended our support to numerous causes in close coordination with the armed forces, successfully fostering crucial awareness among the masses. This year, our partnership holds special significance as we honour the valiant efforts and supreme sacrifice of the Naga Regiment during the Kargil conflict in 1999. We are privileged to facilitate a remarkable contingent of the Naga Regiment, equipping them with Jawa and Yezdi motorcycles for a ride to the Kargil War Memorial in Dras, an honour we deeply cherish. Our enduring alliance with the Indian Armed Forces further solidifies our commitment to this noble cause. Jawa Yezdi Motorcycles recognises the paramount importance of the Ladakh region and acknowledges the pivotal role played by the army as its guardians." 

The Naga regiment's riders presented Major General Sachin Malik, GOC of the 8 Division, Indian Army, with the sacred soil at the Kargil War Memorial in Dras, Kargil, where the ride came to an end. A memorial service was held in honour of the brave soldiers who gave their lives while defending the country.
 

TVS Motor Company, a leading two- and three-wheeler manufacturer, has launched the updated TVS Apache RTR 160 4V at INR 139,000.

The TVS Apache RTR 160 4V is powered by a 159.7cc, oil-cooled, fuel-injected, 4-valve, which produces 17.55 PS at 9,250 rpm and 14.73 Nm of torque at 7,500 rpm.

It comes with a segment-first 37mm Upside Down (USD) suspension and three ride modes — Sport, Urban, and Rain, which the company claims enhance control, stability, and adaptability across diverse riding conditions.

Like with most of the new models from the TVS Motor Co’s stable, the Apache RTR 160 4V now comes with TVS SmartXonnect technology, which provides Bluetooth connectivity, providing turn-by-turn navigation, call & SMS alerts, and voice assist.

In terms of design, the refreshed TVS Apache RTR 160 4V’s can be had in three colour options – Granite Grey, Matte Black, and Pearl White, which are complemented by sporty, race-inspired graphics, golden-finish USD forks, and red alloy wheels. 

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “We are proud to lead the way in engineering and innovation in motorcycles. With that commitment, we are excited to announce the upgrade of the TVS Apache RTR 160 4V with cutting-edge features and advanced technology. Built on a rich racing legacy, the TVS Apache Series proudly serves over 5.5 million enthusiasts, making it one of the fastest-growing premium motorcycle brands globally. We are committed to meeting the evolving needs of our customers by integrating performance, technology, and style. By constantly evolving in our set of offerings, we have set new benchmarks for performance motorcycles in India.”

KAW Veloce Motors Pvt Ltd (KVMPL) has unveiled the Brixton brand of motorcycles (600 cc and 1200 cc) and an e-scooter of the Italian brand Velocifero (VLF) called Tennis in Kolhapur, Maharashtra.

The unveiling of both the machines – the motorcycle with an ICE and the e-scooter with a battery and motor – at the Highland Club on the outskirts of the city took place amid much fanfare.

The Brixton motorcycle and VLF e-scooter – with an angular bodywork overall that is synonymous with Italian design culture and featuring a 2.1kW hub motor, and a range of 130 km – will be offered through the MotoHaus retail channel, the first outlet of which is set to be commissioned in a few days from now in Kolhapur.

Both the two-wheelers – the e-scooter is priced at INR 1,30,000 ex-showroom – are being put together (from a CKD kit) at a plant that is about 12 km from the launch venue as part of the Phase I strategy. To be offered through MotoHaus outlets in cities Mumbai, Thane, Pune, Jaipur, Vapi, Goa, Bangalore, Chennai, Cochin, Nashik, Nagpur, Surat, Ahmedabad and Vadodara besides Kolhapur, the two vehicle brands are expected to be joined by a third Italian brand and an in-house electric two-wheeler brand at a later date.

Once the Phase I strategy plays out and the Bixton and VLF offerings find a footing in the Indian market, the company will embark on the Phase II strategy that will include a design and development centre at Kolhapur. The strategy will also include a manufacturing plant that can do 25,000 units and enable the engineering of a robust supply chain in terms of localisation.

It is at the Phase II level that investments from Brixton Motorcycles (Austria) and VLF are expected to come into the venture, which is initially supported by the parent company of KAW Veloce.

TVS Motor Company-owned British premium motorcycle brand Norton Motorcycles, has announced changes to its leadership structure.

The company has announced Dr. Robert Hentschel, currently CEO, will step back from his role effective immediately. He will transition to a non-executive director role within the company.

On the other hand, Nevijo Mance will join Norton Motorcycles as Executive Director, overseeing all upstream business operations, as part of the new leadership structure.

He will be responsible for product design, development and engineering, manufacturing, procurement, quality control, and supply chain management.

In addition, Richard Arnold, who was appointed Executive Director in June 2024, will be responsible for downstream business operations, including marketing, brand management, sales, distribution, customer relationship management, aftersales service, product management, and public relations.

He will also be responsible for enhancing customer experience, expanding Norton’s market reach, and strengthening the brand’s presence across global markets.

Dr Rober had been leading the company since 2021, and has been instrumental in strengthening Norton’s foundations, guiding the company through crucial stages of its growth plan and establishing a strong operational base. He had played a key role in synergistic relationship with parent TVS Motor Company, which has been pivotal in advancing Norton’s progress and setting the stage for future success.

TVS Motor Company (TVSM), a global manufacturer of two- and three-wheelers, has announced the date and venue for the fourth edition of its TVS MotoSoul festival. The two-day festival will be held at Vagator, Goa, on 6 and 7 December 2024 with a focus on eco-friendly branding and sustainable practices.

Riding on this year’s theme of ‘Feel the Adrenaline, Feel the Inspiration, Feel the Groove’, TVS MotoSoul 4.0 is expected to draw visitors not only from India but also from other countries where the company has a presence. The two-day event promises attractive sessions like culinary experiences, wellness and personal care sessions, bike trips and tricks sessions and community and bonding sessions, as well as live music performances by top artists. The festival will provide attendees with a chance to participate in motorsports including dirt track racing, stunt shows and flat track challenges. Additionally, the attendees will be able to interact with race champions, riding experts and motorcycling legends.

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “TVS MotoSoul is a mark of the motorcycling spirit. It celebrates the bond between man and machine. Each edition has not only grown in scale but has also deepened this connection among enthusiasts. Our commitment goes beyond just motorcycles; we are devoted to nurturing a thriving ecosystem of riders. As we gear up for TVS MotoSoul 4.0, we are excited to redefine the journey with extraordinary experiences, all wrapped in a vibrant and colourful theme that captures the free-spirited essence of our community. We are confident that our mission to democratise these experiences will lead to one of the most exhilarating celebrations of riders and their journeys at TVS MotoSoul 4.0.”