KAW Veloce Motors, part of the KAW Group, has inked a strategic partnership with Brixton Motorcycles Austria, a brand under the Austrian family business KSR Group, to bring its motorcycles to the Indian market. 

This partnership aims to meet the growing demand for mid-size and premium two-wheelers in India, leveraging both companies' extensive experience and strong family legacies in the manufacturing and retail industries. The alliance between Brixton Motorcycles Austria and KAW Veloce Motors, India is said to be motivated by the country’s status as one of the largest motorcycle markets globally. 

As per the understanding, KAW Veloce Motors plans to introduce four Brixton models in India by the upcoming festive season: Crossfire 500X, Crossfire 500XC, Cromwell 1200 and Cromwell 1200X. These models embody Brixton’s unique selling points, including Retro-inspired designs, affordability, urban riding suitability, and customisation potential. Brixton’s emphasis on stylish design, competitive pricing, and urban practicality sets them apart in the Indian market, appealing to a broad range of riders.
Brixton Motorcycles Austria and KAW Veloce Motors, India have outlined a two-phase expansion plan. In phase one, they will set up a manufacturing facility in Kolhapur, Maharashtra, with an annual production capacity of over 40,000 units. The goal is to introduce the existing Brixton motorcycle range, with engine capacities ranging from 500cc to 1200cc. 

Phase two will see joint development of products specifically for the Indian market at Brixton’s Austria Design Center, alongside expanded manufacturing capabilities. Brixton Motorcycles Austria and KAW Veloce Motors unveil the first set of Brixton Motorcycles Austria launching in India this festive season, hinting at a new era of urban mobility with MotoHaus-inspired outlets. The partners will setup network in Pune/PCMC, Mumbai, Thane, Nashik, Chennai, Hyderabad, Bengaluru, Cochin, Coimbatore, Ahmedabad, Surat, Vapi, and Panjim.

KAW Veloce Motors’, says the Storr 500, an adventure tourer bike, which is scheduled to be globally launched in November and will also be introduced in in India.
Founded in 1962, the KAW Group, provides essential machinery and spares for sugar mills and agro machinery globally. Their profound expertise, combined with a deep understanding of the automotive retail sector, paved the way for the inception of KAW Veloce Motors (KVMPL), India. Spearheaded by the fourth-generation leader, Tushar Shelke, KVMPL's vision is to introduce renowned global two-wheeler brands to India, starting with Brixton Motorcycles, Austria.

Brixton Motorcycles, Austria, part of the KSR Group, is an Austrian family business with a history of over 25 years. The Kirschenhofer brothers, descendants of Otto Petermichl who founded a trading company in 1916, have transformed the business into an international entity known for producing affordable and stylish motorcycles. Their motorcycles, inspired by classic designs and integrated with modern technology, have gained significant popularity in Europe and Asia, particularly among younger riders and urban commuters.

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

Honda Motorcycle & Scooter India (HMSI), a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales numbers for March 2025 and FY2025.

The company sold a total of 427,448 two-wheelers last month, which includes 401,411 units in the domestic market and 26,037 units exported.

For FY2025, the company shared it recorded 19 percent YoY growth with sales of 5.83 million two-wheelers, which includes 5.32 million units in the domestic market and 505,012 units exported.

During the fiscal, the company expanded its alternative energy portfolio with the introduction of the Activa e: & QC1 in the electric scooter segment and the introduction of the CB300F flex-fuel motorcycle, which is the country’s first 300cc flex-fuel motorcycle.

To support its e-scooter, the company also joined hands with Honda Power Pack Energy India for its battery swapping network.

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has announced its wholesales for March 2025 and FY2025.

The company sold a total of 549,604 two-wheelers last month, which was 12 percent higher as compared to 490,415 units last year. This includes 510,086 two-wheelers in the domestic market and 39,518 units exported, which was higher 11 percent YoY and 26 percent YoY, respectively.

For FY2025, the company clocked 5.89 million two-wheelers, which was 5 percent higher YoY. On one hand, while the company increased sales of motorcycles by 5.51 percent YoY, scooter sales declined by 2 percent YoY.

In the domestic market, the company sold 5.6 million two-wheelers, up 3.53 percent, as against 5.42 million units last year. Exports grew by 43 percent at 287,429 units, as against 200,923 units shipped last year.

registered sales of 5,899,187 units (5.9 million) in FY’25 (April 2024 to March 2025).

During the year, the company’s electric vehicle portfolio grew by 200 percent, albeit from a low base.  

Recently, Hero MotoCorp also marked its entry in the electric three-wheeler space with the acquisition of a substantial stake in Delhi-NCR-based Euler Motors.

Bajaj Auto, one of the leading two-wheeler and three-wheeler manufacturers globally, has achieved a new sales milestone for its popular Pulsar brand.

The company has announced that after a period of 24 years, the Pulsar motorcycle has crossed 20 million sales milestone, with the last 10 million unit sales coming in just six years.

Launched in 2001, the Pulsar was amongst the first made-and designed-in-India for India, sporty motorcycle. The company has continued to evolve and expand the Pulsar brand across various price points. Bajaj Auto shared that it was in 2018 that the Pulsar brand crossed the 10 million unit sales milestone, a period of 17 years from the launch.

The Pulsar is now sold across the globe including Latin America, Southeast Asia and Middle East among others.

As part of the milestone celebration, Bajaj Auto has announced Special Celebration prices on select models with saving of up to INR 7,300.

Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “Pulsar has always been more than a motorcycle – it's a powerhouse of energy, performance and a ‘Definitely Daring’ attitude. Reaching the 2-crore milestone in more than 50 countries is a badge of honor of the unflinching love and trust of Pulsarmaniacs everywhere. This celebration isn't ours alone – it's for each one of the riders who have made Pulsar a global phenomenon.”