KAW Veloce Motors, part of the KAW Group, has inked a strategic partnership with Brixton Motorcycles Austria, a brand under the Austrian family business KSR Group, to bring its motorcycles to the Indian market. 

This partnership aims to meet the growing demand for mid-size and premium two-wheelers in India, leveraging both companies' extensive experience and strong family legacies in the manufacturing and retail industries. The alliance between Brixton Motorcycles Austria and KAW Veloce Motors, India is said to be motivated by the country’s status as one of the largest motorcycle markets globally. 

As per the understanding, KAW Veloce Motors plans to introduce four Brixton models in India by the upcoming festive season: Crossfire 500X, Crossfire 500XC, Cromwell 1200 and Cromwell 1200X. These models embody Brixton’s unique selling points, including Retro-inspired designs, affordability, urban riding suitability, and customisation potential. Brixton’s emphasis on stylish design, competitive pricing, and urban practicality sets them apart in the Indian market, appealing to a broad range of riders.
Brixton Motorcycles Austria and KAW Veloce Motors, India have outlined a two-phase expansion plan. In phase one, they will set up a manufacturing facility in Kolhapur, Maharashtra, with an annual production capacity of over 40,000 units. The goal is to introduce the existing Brixton motorcycle range, with engine capacities ranging from 500cc to 1200cc. 

Phase two will see joint development of products specifically for the Indian market at Brixton’s Austria Design Center, alongside expanded manufacturing capabilities. Brixton Motorcycles Austria and KAW Veloce Motors unveil the first set of Brixton Motorcycles Austria launching in India this festive season, hinting at a new era of urban mobility with MotoHaus-inspired outlets. The partners will setup network in Pune/PCMC, Mumbai, Thane, Nashik, Chennai, Hyderabad, Bengaluru, Cochin, Coimbatore, Ahmedabad, Surat, Vapi, and Panjim.

KAW Veloce Motors’, says the Storr 500, an adventure tourer bike, which is scheduled to be globally launched in November and will also be introduced in in India.
Founded in 1962, the KAW Group, provides essential machinery and spares for sugar mills and agro machinery globally. Their profound expertise, combined with a deep understanding of the automotive retail sector, paved the way for the inception of KAW Veloce Motors (KVMPL), India. Spearheaded by the fourth-generation leader, Tushar Shelke, KVMPL's vision is to introduce renowned global two-wheeler brands to India, starting with Brixton Motorcycles, Austria.

Brixton Motorcycles, Austria, part of the KSR Group, is an Austrian family business with a history of over 25 years. The Kirschenhofer brothers, descendants of Otto Petermichl who founded a trading company in 1916, have transformed the business into an international entity known for producing affordable and stylish motorcycles. Their motorcycles, inspired by classic designs and integrated with modern technology, have gained significant popularity in Europe and Asia, particularly among younger riders and urban commuters.

Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has achieved a new feat for its flagship scooter, the Suzuki Access.

The company has entered the India Book of Records for completing the fastest scooter ride from India’s lowest region – Kuttanad in Kerala – to the highest altitude village – Komic in Himachal Pradesh.

The feat was achieved by a dedicated team of riders who started their journey from Kuttanad at 7:20 AM, and reached Komic at 3:05 PM after four days, covering 3,696 km in 103 hours and 45 minutes.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “Thanks to Indian consumers for making Suzuki Access as one of the most loved scooters in India. We aim to continue winning their hearts with its performance, technology and comfort. This journey highlights the scooter’s strength beyond daily commuting – especially its strong pick-up and consistent performance for long distance rides across different road conditions. We truly appreciate the efforts of the riders and everyone for their support in making this achievement possible.”

New Delhi-headquartered Steelbird Hi-Tech India, a leading helmet manufacturer, has announced sales growth of 8.75 percent for FY2025, with record sales of 8.7 million helmets.

This translated to the company achieving INR 7.87 billion in revenue, up 10.07 percent YoY. Going forward, Steelbird aims to sell 10 million helmets in FY2026 and 15 million helmets annually with INR 13 billion revenue by FY2027.

The company has already undertaken aggressive expansion play marked by upgradation at its Baddi-based manufacturing units, where new robotic visor systems, automated paint shops and expanded assembly lines will increase daily production to 50,000 helmets per day.

The helmet maker is also setting up a new greenfield facility in Hosur, Tamil Nadu, expected to serve OEMs and aftermarket demand across South India.

Rajeev Kapur, Managing Director, Steelbird Hi-Tech India, said, “Every helmet we make is a step toward saving a life. The WHO estimates over 300,000 fatalities due to road accidents in India annually – a figure that’s likely underreported. It’s not just about meeting sales goals; it’s about addressing a serious national concern. At Steelbird, we’ve made it our mission to bridge that gap by making high-quality, stylish, and affordable helmets accessible to every rider.”

At present, Steelbird operates over 200 exclusive Rider Shops across India and plans to scale up to 1,000 outlets in the coming years.

India has turned into a hotbed for electric vehicles and various forms of sustainable mobility, as seen at the Ride Asia and Ride Asia EV expos at Bharat Mandapam. From April 18 to April 20, several auto and manufacturing companies showcased their cutting-edge products and services across halls 4 and 5. A yet-to-be-launched hydrogen bicycle from Yo Byks and colourful scooters from Chinese two-wheeler manufacturer Yadea offered visitors unique sights and insights into sustainable mobility at the B2B event.

During an industry conference at Ride Asia, the growing importance of MSMEs (Micro, Small, and Medium Enterprises) was highlighted. Leaders from both public and private sectors encouraged EV-based entrepreneurs, with RMI India MD Ghate Akshima Ghate describing the penetration of electric scooters into villages in a tier 2 city like Jammu, her hometown. She said, “ When people see clean, affordable, and accessible products in the market, they will adopt them. These value-based products must be made in India but adopted for India and the global export market.”

Chinese companies Hanhai Magnet and Yadea also demonstrated their presence at Bharat Mandapam. While Hanhai showcased well-engineered NDFEBs (Neo Dymium Magnets) for DC motors in EVs, Yadea had a collection of beautiful and highly efficient EV scooters. Two-wheeler companies Yo Bykes, Geekay Bikes, and many more were visible, with Geekay showing the dominance of Ludhiana as a cycle manufacturing hub. 180W and 300W fuel cells are being used for the hydrogen bicycles at Yo Byks, with each hydrogen cylinder being capable of running from 40-60 km. Along with the cycle, every buyer will also get a hydrogen generator to change the cylinder. The company’s portfolio of EV products also includes an innovative electric wheelchair.

ARL, RALCO, and Poddar Tyres were some of the tyre companies present at the expo. Delhi-based Rajulex Automotive was present to offer LED and regular light-based assemblies, horn products, and grab handles to e-rickshaw owners. For a city with 120,000 registered e-rickshaws, Rajulex Automotive provides services to keep public transport in good condition.   

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has introduced the updated TVS Apache RR310, its flagship offering in the premium sports motorcycle category.

The 2025 edition is now compliant to the OBD-2B norms with prices starting at INR 277,999 (ex-showroom India). As part of 20th anniversary commemoration of the TVS Apache series, the TVS Apache RR 310 now gets segment-first Sequential TSL and Cornering Drag Torque Control (RT-DSC). It also features Launch Control (RT-DSC), Gen-2 Race Computer with Multi Language Support and 8 Spoke Alloy Wheels.

Available in two variants with three BTO customisation options, the Apache RR 310 continues to build upon TVS Racing’s pedigree.

The Apache RR 310 is powered by a refined reverse-inclined DOHC engine, which produces 38 PS at 9,800 rpm and a peak torque of 29 Nm at 7,900 rpm.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "Since its debut in 2017, the TVS Apache RR 310 has emerged as a formidable force in the super-premium sport motorcycle segment, redefining performance benchmarks through its race-bred DNA. Rooted in over 43 years of TVS Racing heritage, it embodies our relentless pursuit of innovation and excellence. The latest evolution of the RR 310 integrates cutting-edge technologies such as segment-first: sequential turn signal lamps (TSL), Launch Control and Drag Torque Control – reinforcing our leadership in rider-focused advancements. The new BTO Race Replica colourway pays tribute to our record-breaking TVS Asia One Make Championship legacy. With this latest avatar, the Apache RR 310 not only pushes the boundaries of track performance but also elevates everyday rideability – delivering a thrilling yet refined experience that appeals to both spirited racers and discerning enthusiasts.”