Okaya EV, the electric vehicle division of electronic solutions provider Okaya Group, has launched the Freedum, a slow-speed electric scooter starting at INR 69,900.

The Freedum e-scooter will be available in lithium-ion and lead-acid variants in 12 colour options. The new e-scooter comes as the company’s third product in the market ever since its launch (company’s)  in July 2021. This made-in-India scooter will be manufactured in Baddi, Himachal Pradesh.

The Freedum is a stylish yet practical e-scooter. It boasts LED DRLs at the front, a sharp headlight dome and trendy steel rims on the front wheel. All variants of the e-scooter also get telescopic forks at the front and a monoshock at the rear. A comfortable seat for the rider and the pillion, paired with ample storage space on the footboard, makes the Freedum suited for last-mile delivery requirements. 

The Freedum LI-2 gets a 48V 30 Ah lithium-ion battery with a total riding range of 70-80 km and a complete charging time of four-five hours. The Freedum LA-2, the lead-acid variant, gets a 48V 28 Ah battery with a total riding range of 50-60 km and 8-10 hours of charging period. Both the variants are equipped with the same 250W hub motor with a top speed of 25 kmph. The e-scooters sit on a tubular frame with a loading capacity of 150 kg.

The newly-launched Freedum joins Okaya's existing portfolio of two slow-speed models: the AvioniQ series and the ClassIQ series.

The Freedum, targeted at the masses, will be launched in two variants starting with low-speed e-scooters for select markets. Going forward, the company plans to introduce a high speed, high range variant with over 250 km per charge in the coming months.

The company plans to introduce 14 new products in the current financial year. Okaya also plans to introduce a high-speed motorcycle and a range of specialised B2B vehicles built and developed for delivery-based businesses.

Presently, Okaya has a network of 120 dealers since its recent launch and aims to establish 800 additional dealerships in the future.

The Okaya Group, present in the electronics field for 35 years, is confident in meeting customer expectations of quality and reliability through seamless service and spares support.

Anil Gupta, Managing Director, Okaya Power Group, said, "Electric is the future and we find ourselves best placed to offer a high-quality, value for money proposition to every Indian. Owing to our allied business interests, it is only natural for us to have an advantage in the market space. Being very conscious of the quality and durability of our products, we have created a fully made in India proposition that gives fillip to government's aim to see 10 million e-scooters on-road by 2025."

Anshul Gupta, Director, Okaya Power Group, said," Our product proposition not only focuses on delivering EV as a mobility tool but to create an ecosystem where electric is the most obvious and possibly the best choice for a customer. We are trying to ensure the availability of good quality spares and services with proper infrastructure and financing. We recognise that an e-scooter is nothing without a battery, electronics and proper software, and we already have an in-house advantage. We hope to continue to deliver customer delight in this endeavour too." (MT)

Comments (0)

ADD COMMENT

Link Copied!

Carolwood LP has officially closed its agreement with Polaris to acquire the iconic Indian Motorcycle Company, which will now become an independent business.

The transition coincides with the 125th anniversary of the company, which also sees Mike Kennedy, a veteran of the motorcycle industry, take over as the Chief Executive Officer of the stand-alone entity.

The acquisition agreement includes the transition of approximately 900 employees to the new Indian Motorcycle Company. Manufacturing operations will remain at existing facilities in Spirit Lake, Iowa and Monticello, Minnesota.

Industrial design, technology and product development will continue at research and development centres in Burgdorf, Switzerland and Wyoming, Minnesota. Sales, service, and support for the dealer network and customers are expected to continue without interruption.

The company’s strategy involves concentrated investment in motorcycles, technologies, and craftsmanship. The executive emphasised a commitment to the brand's American manufacturing identity and its dealer partnerships.

Mike Kennedy, said, “It’s an incredible honour to take the helm of Indian Motorcycle as it celebrates its 125th Anniversary, empowered by a sense of gratitude and opportunity, and the support and ambition of a well-resourced, highly motivated ownership team. 2026 will be a special year to honour our history, but more importantly, to drive the brand into the future with a renewed level of commitment, focus and clarity that can only be found as a stand-alone company.”

The new leadership intends to focus on transparency and collaboration with its global dealer network, incorporating feedback into operations, marketing, and product development.

“We will achieve our vision through a deeper level of differentiation, leaning in on what makes our brand unique, and with products that possess a style, craftsmanship and performance quality that is uniquely justified by our historic legacy and spirit of innovation. Dealers are our most important partners, and we will judge our business based on the success of our dealers. We intend to be extremely collaborative with our dealers, actively listening to their feedback and incorporating it into our planning and decision-making, not only in terms of dealer operations, but also product development and marketing. America’s first motorcycle company will put America first. Our brand and business will be grounded in our American identity and more importantly, American manufacturing. ‘Built in America’ is not a slogan. It’s a competitive advantage, and we intend to use it,” added Kennedy.

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-based electric vehicle maker Ather Energy has posted its highest quarterly revenue to date, reaching INR 9.95 billion for Q3 FY2026, which marks a 53 percent YoY growth.

The company attributed the performance to sales volume growth as well as a rise in non-vehicle revenue. During the period, the company sold 67,851 units, a 50 percent increase YoY. Consequently, Ather’s national market share has expanded to 18.8 percent.

Ather Energy reported a narrowing of its EBITDA loss to INR 299 million, with the EBITDA margin improving by 1,600 basis points to (-3 percent). This progress is attributed to cost management and operating leverage.

Key Financial Data:

• Adjusted Gross Margin (AGM): INR 2.51 billion, up 111 percent YoY.
• AGM (Excluding Incentives): 23 percent, an increase of 1,100 bps YoY.
• Non-Vehicle Revenue: Contributed 14 percent to total income, led by software subscriptions, charging and services.
• Quarterly Loss Reduction: Narrowed by 45 percent compared to Q2 FY2026.

Tarun Mehta, Executive Director & CEO, Ather Energy, said, “Q3 has been a strong quarter for us. Robust festive demand, healthy volume growth, and improving market share together drove our best quarterly revenue and EBITDA so far. Over the past few quarters, we have stayed very focused on getting the fundamentals right by improving unit economics, margins, and operating leverage, and that effort is now clearly showing in the improvement in EBITDA. What is particularly encouraging is the strength of our ecosystem. AtherStack attach rates remain very high, and customer engagement is deepening even as our sales scale. All of this gives us confidence that the business is structurally prepared for sustainable, long-term growth.”

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan has reported wholesales of 125,786 units in January 2026, which marks a 15 percent YoY growth.

In the domestic market, the sales increased by 14 percent to 100,296 units, as against 87,834 units last year, while exports came at 25,490 units, up 21 percent YoY.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “The sales results for January indicate growing demand in both domestic and international markets. This momentum is supported by our ongoing focus on continuous customer engagement, after‑sales service enhancement, and network expansion. We will continue to invest in these areas to ensure that customers receive a seamless and reliable ownership experience throughout the year.”

Furthermore, the company reported INR 895.6 million revenue through spare parts sales, marking a 20 percent YoY growth.

Comments (0)

ADD COMMENT

Link Copied!

India Yamaha Motor (IYM), a leading two-wheeler manufacturer, has announced the price of its first electric scooter – the EC-06 – at INR 167,600 (ex-showroom Delhi). The e-scooter based on the River Indie will initially be sold in select cities through the company's Blue Square showrooms in a Bluish White colour.

The EC-06 features a 4kWh fixed battery paired with an Interior Permanent Magnet Synchronous Motor (IPMSM). It offers a certified claimed range of 169km on a single charge. It has a claimed top speed of 79 kmph, 6.7 kW of peak power, 26 Nm of torque and can be charged in 8 hours using a standard plug. It comes with 3 years or 30,000 km warranty for the battery.

The vehicle is built with IP67-certified protection for the motor and battery, while other electronics carry an IP65 rating for water and dust resistance.

The scooter includes three riding modes – Eco, Standard and Power – alongside a Reverse Mode. The chassis uses telescopic front forks with hydraulic dampers and a rear coil spring suspension. Braking is handled by 200mm discs at both ends, supported by a Combi Brake System (CBS).

For storage and technology, the EC-06 provides 24.5 litres of under-seat space and a colour LCD display. It integrates with the ‘Yamaha Motor Connect R’ app for real-time data access.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “The EC-06 marks an important step in Yamaha’s journey toward sustainable urban mobility. As India accelerates its transition toward a carbon-neutral future under the government’s visionary leadership, Yamaha is proud to support this national agenda through high-quality electric innovation. Designed for everyday commuting, it balances efficiency with performance, offering an impressive range and intuitive features. As a first-of-its-kind model from Yamaha, it demonstrates how sustainability and riding excitement can coexist – true to our brand philosophy and our responsibility towards the future of India’s green economy.”

Comments (0)

ADD COMMENT

Link Copied!