Okaya Launches Indian-Made Freedum At INR 69,900
- By Ryan Massey & Aditya Gowda
- September 16, 2021
Okaya EV, the electric vehicle division of electronic solutions provider Okaya Group, has launched the Freedum, a slow-speed electric scooter starting at INR 69,900.
The Freedum e-scooter will be available in lithium-ion and lead-acid variants in 12 colour options. The new e-scooter comes as the company’s third product in the market ever since its launch (company’s) in July 2021. This made-in-India scooter will be manufactured in Baddi, Himachal Pradesh.
The Freedum is a stylish yet practical e-scooter. It boasts LED DRLs at the front, a sharp headlight dome and trendy steel rims on the front wheel. All variants of the e-scooter also get telescopic forks at the front and a monoshock at the rear. A comfortable seat for the rider and the pillion, paired with ample storage space on the footboard, makes the Freedum suited for last-mile delivery requirements.
The Freedum LI-2 gets a 48V 30 Ah lithium-ion battery with a total riding range of 70-80 km and a complete charging time of four-five hours. The Freedum LA-2, the lead-acid variant, gets a 48V 28 Ah battery with a total riding range of 50-60 km and 8-10 hours of charging period. Both the variants are equipped with the same 250W hub motor with a top speed of 25 kmph. The e-scooters sit on a tubular frame with a loading capacity of 150 kg.
The newly-launched Freedum joins Okaya's existing portfolio of two slow-speed models: the AvioniQ series and the ClassIQ series.
The Freedum, targeted at the masses, will be launched in two variants starting with low-speed e-scooters for select markets. Going forward, the company plans to introduce a high speed, high range variant with over 250 km per charge in the coming months.
The company plans to introduce 14 new products in the current financial year. Okaya also plans to introduce a high-speed motorcycle and a range of specialised B2B vehicles built and developed for delivery-based businesses.
Presently, Okaya has a network of 120 dealers since its recent launch and aims to establish 800 additional dealerships in the future.
The Okaya Group, present in the electronics field for 35 years, is confident in meeting customer expectations of quality and reliability through seamless service and spares support.
Anil Gupta, Managing Director, Okaya Power Group, said, "Electric is the future and we find ourselves best placed to offer a high-quality, value for money proposition to every Indian. Owing to our allied business interests, it is only natural for us to have an advantage in the market space. Being very conscious of the quality and durability of our products, we have created a fully made in India proposition that gives fillip to government's aim to see 10 million e-scooters on-road by 2025."
Anshul Gupta, Director, Okaya Power Group, said," Our product proposition not only focuses on delivering EV as a mobility tool but to create an ecosystem where electric is the most obvious and possibly the best choice for a customer. We are trying to ensure the availability of good quality spares and services with proper infrastructure and financing. We recognise that an e-scooter is nothing without a battery, electronics and proper software, and we already have an in-house advantage. We hope to continue to deliver customer delight in this endeavour too." (MT)
India Bike Week Shifts From Goa To Panchgani Hills For 2025 Edition
- By MT Bureau
- December 02, 2025
India Bike Week (IBW), presented by Gulf Syntrac, has shifted its 2025 venue from Goa to Panchgani, Maharashtra. The move, executed due to the rescheduling of Zilla Parishad elections in Goa to the IBW dates, means riders will now converge in the Deccan hills on 19th and 20th December 2025.
IBW 2025 will transform Panchgani into a high-altitude playground for riders, featuring new trails, cooler winds, bonfire nights, camping and after-parties. The edition promises IBW’s line-up yet, offering motorcycling experiences across multiple terrains – from hill climbs and mud trails to manufacturer-led road tests.
Martin Da Costa, Founder and CEO, Seventy Event Media Group, said, “As we celebrate 12 years of India Bike Week, it’s incredible to witness how this festival has grown into one of the world’s most spirited motorcycling gatherings. Although circumstances pushed us to shift venues this year, our ethos remains the same – community, adventure, and the freedom to explore. Panchgani offers us a fresh canvas and IBW 2025 is shaping up to be our most exciting edition yet.”
IBW’s 12th edition includes showcases such as the Endurance Stunt Show by Pol Tarres powered by Gulf Syntrac, the Wheelie Experience by Aprilia and India’s Test Ride Arena featuring the majority of India’s premium motorcycle line-up, now including a showcase by the Gulf TrackHouse MotoGP Team.
Over 10 riding experiences await, from the Pulsar Stunt School to a dedicated Kids’ Mini Moto Track by Vida’s Dirt-E K3, along with masterclasses led by expert creators and overlanders.
Competitive racing will feature on FMSCI-backed tracks such as the IBW Hill Climb by Reise Moto and Harley-Davidson Flat Track Race.
The Skoda Kodiaq All-Wheel Drive Track makes its debut, offering driving and off-road challenges.
Presented by Carlsberg Elephant Strong Soda, the festival’s music line-up includes performances by King, Karan Kanchan, Sugga Honey, along with Harley-Davidson Rock Riders’ Music featuring Antariksh.
The BIG TRIP presented by Gulf Syntrac returns with a compelling line-up. Twelve speakers – including global overlanding legends Simon & Lisa Thomas, Elspeth Beard, Zubin Jaafar and storytellers Kshitij Saxena, Gautham AG, Candida Louis and Maral Yazarloo – will bring narratives of grit, resilience and exploration.
The Ladakh Tent presented by Carlsberg Elephant Strong Soda hosts discussions, including ‘India on Two Wheels,’ a Storytellers Roundtable, ‘RTW 101,’ and ‘Women in Motorsports.’
The Jameson Connects Howling Dog space brings together creators, rider groups, and lifestyle influencers.
Hero MotoCorp Clocks 31% Sales Uptick In November Amid Continued Demand
- By MT Bureau
- December 02, 2025
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, registered dispatches of 604,490 units in November 2025, marking a 31 percent YoY growth.
In the domestic market, the company sold 570,520 two-wheelers, up 30 percent YoY, as against 439,777 units sold last year. On the exports front, the sales came at 33,970 units, as against 20,028 units, marking a 70 percent increase YoY.
This performance sustains the growth momentum following the festive season, driven by positive consumer sentiment across urban and rural markets, supported by GST benefits and a macroeconomic landscape.
VAHAN registrations showed strong domestic demand, with 886,330 units registered in November 2025. Retail registrations grew 26 percent to 1,882,739 units for the combined period of October and November 2025, reflecting dealership and consumer demand.
The company's performance was supported by the success of new models such as the Xtreme 125R, GlamourX 125, Destini 110, and Xoom 160.
VIDA, powered by Hero, sustained its growth trajectory with 12,199 VAHAN registrations, reflecting a 66 percent growth compared to the same period last year. The company strengthened its position in the EV sector, capturing a 10.4 percent market share. The VIDA Evooter VX2 continued to drive retail growth and sales volume, and the company also expanded the line-up with the VX2 Go 3.4 kWh variant.
Suzuki Motorcycle India Sells 122,300 Units In November 2025
- By MT Bureau
- December 01, 2025
Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has announced its sales performance for November 2025, recording total sales of 122,300 units. This marks a strong 30 percent YoY growth over 94,370 units sold in November 2024.
In the domestic market, the sales touched 96,360 units last month, which was 23 percent growth over 78,333 units a year ago.
On the exports front, sales grew 62 percent reaching 25,940 units in November, up from 16,037 last year.
Additionally, SMIPL’s aftersales business continued gaining momentum with spare parts sales of INR 955 million in November.
Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “We are grateful for the growing confidence our customers place in Suzuki. Their support, along with the dedicated efforts of our dealer network, continues to drive our growth. Alongside strengthening our presence, we are also expanding customer engagement initiatives and experience-led programs to bring riders closer to the brand. We will continue to invest in enhancing accessibility, after-sales experience, and community-building as we work towards sustained growth.”
Honda Motorcycle & Scooter India Clocks 25% Sales Growth In November
- By MT Bureau
- December 01, 2025
Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers in the country, has reported wholesales of 591,136 units in November 2025, up 25 percent YoY.
The total sales figure for the month included 533,645 units in domestic sales and 57,491 units in exports.
During the period, the automaker continued its commitment towards road safety by organising awareness campaigns across various cities nationwide, encouraging responsible road behaviour through interactive learning.
HMSI also celebrated Children’s Month with a Kids Carnival across all its manufacturing facilities, Traffic Training Parks (TTPs), and Safety Driving Education Centers (SDECs). The initiative, themed ‘Safety Explorers: Journey Through Traffic Land,’ aimed to make road safety learning engaging for children while promoting safe habits from an early age.

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