Okinawa’s Jeetender Sharma: ‘Pledge To Go Green and Atmanirbhar on World EV day’
- By MT Bureau
- September 09, 2020

A global movement to celebrate e-mobility and a day to shift the transition to sustainable transport with consumer, business and policy outcomes, World EV day is a social media-led campaign to engage consumers around the sustainability benefits of EVs. In its inaugural year, World EV day is an initiative created by the media company, Green TV.
In an exclusive interaction with Jeetender Sharma, MD and Founder, Okinawa Motors, Motoring Trends correspondent learned that the Indian EV diaspora is going stronger than ever before. On the occasion of World EV day, Jeetender Sharma shares his views: “World EV day marks our greater ambition to make the challenging but much-needed shift from ICE to EVs. Seeing the clean blue-sky during lockdown was not just a matter of awe, but an alarm for us. Now we all have seen very clearly what we have lost and only our wiser choices can return our healthy environment back to us. The auto industry was already going through a slow down before COVID 19 hit the markets and now it has taken a turn for even worse. Every industry, including the automobile industry had to suffer the blow. However, due to the outbreak people are now opting for their own vehicles. Post lockdown lift, we observed the trend wherein people wanted to own their vehicles that would ensure their safety. And for those who are now buying new vehicles, the fact that in long term EVs prove economically viable has caught their attention. This would lead the EVs to share a major slice in the overall revival of the auto industry. Technology and innovation only make sense when it follows environmental sustainability. Today, I urge every person to pledge to make the shift from conventional fuel run vehicle to electric vehicle.”
Every automobile manufacturer is putting in efforts to make their vehicle the smartest and the most sustainable in their respective segments and electric powertrain seems to be the ‘in-demand’ factor for the ‘smart vehicle’ buyers. Manufacturers are also expanding their portfolio to include electric motorcycles. Okinawa is aggressively pushing for its much-hyped Oki100 motorcycle to go on sale in this fiscal year. The motorcycle is targeted towards riders who prefer long journeys and powerful accelerations.
Right policies, Right regulations, Right Timeline
The Government plays a very crucial role in setting the path for expansion for the EV industry in India. The import and export are not in a very healthy state right now due to the pandemic. Post this, EV manufacturers are looking for support from the government in terms of tax rebates and financial support to businessmen who are into exports business. Consideration on import duty on certain components used in EVs would boost the EV market in India. Even though a lot has already been done by the government it needs to be further expanded and communicated in the Indian manufacturing sector to boost the morales and sentiments of the consumers during this pandemic.
Jeetender Sharma, as an EV manufacturer and having been active in the automotive industry for the past two decades, opines, “Earlier in 2015-2017 most of the electric vehicle industry players were importing CKD (Completely Knocked Down) units only. However, with strict norms and FAME 2 in place, things improved and industry players started localising to a certain extent. To become Atmanirbhar (self reliant) there needs to be a two-way strategy- strictness on localisation and boosting the local manufacturers. Only when strict norms are brought EV players will be pushed towards localizing across the segments. Once taxes and rebates motivate the local manufacturers and suppliers, they will be lured to innovate further. In terms of battery, currently battery cells are not available in India. These are mostly imported from Japan, China, and few other countries. Though there is rigorous research going on in India to manufacture the battery cells locally, once the research is supported by government authorities and provided with the right economic influx, we will be able to avail faster results. Localisation of Okinawa is already more than 92 percent and with Oki 100, it will be 100 percent. We are increasing our supplier base in India and within a couple of years we will have the full ecosystem within India only.”

With Indigenous products like the Ridge, the Praise, iPraise+, R30, Lite series, Praise PRO, Ridge+ in the market, Okinawa has introduced detachable lithium-ion batteries and its own patented permanent magnetic BLDC motor and microprocessor controller for electric two-wheelers. Okinawa aims to expand its dealership network to 500 from the current 350. Okinawa has revealed that it retailed 1,000 units in just 30 days post the lockdown lift and is very aspirational for the upcoming festive seasons.
Okinawa claims that it has collectively reduced around 90 million kgs of CO2 through the 84,000 electric scooters it has sold in India since its inception. This would be equivalent to over 3 million full grown plants.

Keeping true to the motto of offering classic two-wheelers, revoking the spirit of Jawa and Yezdi motorcycles of the yesteryears, Jawa Yezdi Motorcycles has unveiled the new Yezdi Adventure motorcycle that combines retro styling with modern technological developments that are desired of the customers and dictated by the regulations.
Indicating a clear improvement over the first generation Jawa and Yezdi machines, an outcome of research and development as well as the efforts to understanding the needs and aspirations of the customers, the company has treated the new Adventure machine with a classic-ADV styling, which includes a redesigned main cage, a rally-style peak and striking new colours.
Drawing attention are the striking looking twin LED headlamps (of Lumax make) at front. Balancing aspirational details and practical accessibility, the skeleton-like structure that works as a protection on either side comes into view. It partly covers the large, 15.5-litre large tank and acts as a protector in case of a fall so that the tank is not damaged. The structure could be also used to mount a small auxiliary fuel tank on either side in case of a long, arduous journey through a desolate countryside.
The rear styling of the new motorcycle includes twin LED tail lamps. It marks a near complete redesign of the rear portion over the model it succeeds. With a manufacturing facility at Pithampur near Indore and a research and development centre in Pune, the company, which is said to be in the process of developing a more powerful 450 cc engine for its next line of products, has equipped the new (2025) Adventure motorcycle with a 334 cc ‘Aplha 2’ liquid-cooled single cylinder fuel injected engine that is OBD2 and E20 compliant. The bore and stroke of the engine is 81 mm and 65 mm respectively.
Entering a market that is roughly defined as ‘mid-size adventure’ motorcycle market that consists of the Hero Xpulse, KTM 390 Adventure, Royal Enfield Himalayan 450 and a few others, the new adventure-tourer motorcycle is equipped with an advanced advanced traction control system that incorporates three ABD modes – Road, Rain and Off-road.
Working to expand its dealer network to 500 numbers by the festive season from the current count of around 300, the company has engineered the ABS such that it is switchable for varied terrain.
The motorcycle has been engineered to offer a seat height of 815 mm to suit riders of diverse heights. The gearbox is a six-speed constant mesh variety where the first few ratios are designed to ensure a strong thrust (the kind that is favourable during off-road riding) and the later ratios are designed to be wide enough to support on-road touring.
Featuring an adjustable windscreen and a digital instrument cluster, the new motorcycle has seen gear-based fuel mapping for smooth power delivery across the rev range.
Available in six distinctive colours, the machine is priced upwards of INR 214,900 and up till INR 226,900 ex-showroom Delhi. Price wise, it is approximately INR 80,000 less than the Royal Enfield Himalayan 450.
Speaking at the launch with Boman Irani of the erstwhile Ideal Jawa Mysore, in Mumbai, Anupam Thareja, Co-Founder, Jawa Yezdi Motorcycles, said, “We have created India’s most honest adventure touring motorcycle. We did it with our signature style – it is a classic and it is a Yezdi.” “It is a motorcycle that the Indian adventure bikers were waiting for with the right combination of design, technology and performance born of India roads,” he explained.
- TVS Motor Company
- Indian Motorsport
- Official Race Machine Provider
- Apache GP200 R
- MIC Chennai
- FMSCI
- MMSC
- National Championship Pro Stock 200
TVS Motor Company Begins A New Era In Indian Motorsport
- By MT Bureau
- June 03, 2025

TVS Motor Company has become the official race machine provider for the National Championship Pro Stock 200 class at the 2025 Indian National Motorcycle Racing Championship (INMRC), which is scheduled from 6 June 2025 to 8 June 2025 at MIC, Chennai.
This is the first time in the history of Indian motorsports that a brand has been entrusted to design, develop and provide race-tuned motorcycles specifically for the National Championship. The breakthrough paves the way to democratise two-wheeler racing, making it easier and more affordable for independent racers to participate, reflecting FMSCI and MMSC’s vision of expanding competitive motorsport.
The National Championship Pro Stock 200 at INMRC 2025 is a new and exciting format introduced by the MIC to elevate competition and support independent racing teams. As part of this development, TVSM will provide race-tuned TVS Apache GP200R motorcycles to independent teams, who will engage their racers to compete in this championship class.
PETRONAS TVS Racing team will provide complete technical support and machine service and maintenance to ensure peak performance throughout the season. With 20 years of TVS Apache’s racing heritage behind it, this milestone marks a powerful step forward in Indian motorsports. The selection process for participating teams and racers was recently concluded at the Madras International Circuit on 28 May 2025. Seven teams and twelve racers have been selected for this dynamic new class.
Vimal Sumbly, Head - Premium Business, TVS Motor Company, said, “At TVS Motor Company, our racing DNA drives us to innovate and lead from the front. We are proud to be the first two-wheeler manufacturer in Indian motorsport history to provide race-tuned machines to independent teams for the National Championship. This landmark development, supported by the vision of the Madras International Circuit makes it easier and more affordable for independent teams to participate and compete at the highest level. This year holds even greater significance as we mark two decades of our flagship performance brand, the TVS Apache – a true embodiment of our ‘Track to Road’ philosophy. As we charge into the new season, we aim not just to race, but to raise the bar for motorsports in India once again.”
The specifications of the race-tuned Apache GP200 R are,
Displacement: 200 cc
Kerb Weight: 105 Kg
Maximum Power: A 40 percent increase from 19.5 bhp
Top Speed: Over 155 kmph
The modification details include a modified cylinder head for higher volumetric efficiency, high lift camshaft, high compression ratio, advanced ECU with closed-loop control, quick shifter, data logging capabilities, fine-tuned induction and exhaust system, adjustable front and rear suspension, aerodynamic bodywork, lighter racing wheels, aluminium subframe, and higher brake power.
Ather Rizta Crosses 1 Lakh Unit Retail Sales Mark
- By MT Bureau
- June 03, 2025

Ather Energy Limited has announced that its family scooter, the Rizta, has crossed the one lakh unit retail sales milestone within a year of its launch. The e-scooter has received a strong response from family scooter buyers across India, since its unveiling in April 2024, contributing to significant growth in Ather’s market share.
Commenting on this milestone, Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Hitting the one lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers. It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make every day commuting effortless.” “All of this is packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited,” he added.
Expanding the reach of Ather Energy into the family e-scooter market that has the likes of TVS iQube, the Rizta is claimed to have contributed to its manufacturer’s efforts in states like Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Odisha, and Chhattisgarh to scale up. This is particularly said to be the case in the second quarter of FY25. The family e-scooter is known to account for around 60 percent of the total sales to date.
As per the Vahan data, Ather Energy has described itself as the Number one brand in South India with the 450 and Rizta as the products. The Rizta features a 56-litre under-seat storage space; a wide and comfortable seat; a spacious floorboard; ‘SkidControl’ traction control system that manages motor torque to prevent loss of traction on low friction surfaces like gravel, sand, water or oil; tow and theft alert, which notifies the owner about any unauthorised movement of their scooters; emergency stop system which flashes the tail light rapidly to indicate to the vehicle behind that you’re coming to a sudden halt; a software enabled ‘Live Location Sharing’ which is a part of the AtherStack 6 and allows riders to share their location with a preset contact in just a few clicks and enhances the safety of riders in emergency situations, and Google Maps on the dashboard for easy navigation.
The electric powertrain of the family e-scooter is similar to that of the 450.
India Yamaha Motor Introduces 5-year Road Side Assistance Program
- By MT Bureau
- May 30, 2025

Japanese two-wheeler major India Yamaha Motor (IYM) has introduced five-year Roadside Assistance (RSA) program, as part of its 40-year milestone in India.
The program will offer customers an extended RSA program for five years at just INR 975, which will bring forth peace-of-mind, especially during an unforeseen on-road emergency.
The company will provide – towing support in case of breakdown or accident, battery jumpstart assistance, flat tyre support, running repair services for minor issues and medical assistance in case of emergencies.
The new initiative will further complement Yamaha’s recent 10-year ‘Total Warranty Program’, which offers customers to get 2+8 years extended warranty.
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