Okinawa’s Jeetender Sharma: ‘Pledge To Go Green and Atmanirbhar on World EV day’

VMI@75: FROM SURVIVING TO THRIVING

A global movement to celebrate e-mobility and a day to shift the transition to sustainable transport with consumer, business and policy outcomes, World EV day is a social media-led campaign to engage consumers around the sustainability benefits of EVs. In its inaugural year, World EV day is an initiative created by the media company, Green TV.

In an exclusive interaction with Jeetender Sharma, MD and Founder, Okinawa Motors, Motoring Trends correspondent learned that the Indian EV diaspora is going stronger than ever before. On the occasion of World EV day, Jeetender Sharma shares his views: “World EV day marks our greater ambition to make the challenging but much-needed shift from ICE to EVs. Seeing the clean blue-sky during lockdown was not just a matter of awe, but an alarm for us. Now we all have seen very clearly what we have lost and only our wiser choices can return our healthy environment back to us.  The auto industry was already going through a slow down before COVID 19 hit the markets and now it has taken a turn for even worse. Every industry, including the automobile industry had to suffer the blow. However, due to the outbreak people are now opting for their own vehicles. Post lockdown lift, we observed the trend wherein people wanted to own their vehicles that would ensure their safety. And for those who are now buying new vehicles, the fact that in long term EVs prove economically viable has caught their attention. This would lead the EVs to share a major slice in the overall revival of the auto industry. Technology and innovation only make sense when it follows environmental sustainability. Today, I urge every person to pledge to make the shift from conventional fuel run vehicle to electric vehicle.”

Okinawa Praise Pro

Every automobile manufacturer is putting in efforts to make their vehicle the smartest and the most sustainable in their respective segments and electric powertrain seems to be the ‘in-demand’ factor for the ‘smart vehicle’ buyers. Manufacturers are also expanding their portfolio to include electric motorcycles. Okinawa is aggressively pushing for its much-hyped Oki100 motorcycle to go on sale in this fiscal year. The motorcycle is targeted towards riders who prefer long journeys and powerful accelerations.

Right policies, Right regulations, Right Timeline
The Government plays a very crucial role in setting the path for expansion for the EV industry in India. The import and export are not in a very healthy state right now due to the pandemic. Post this, EV manufacturers are looking for support from the government in terms of tax rebates and financial support to businessmen who are into exports business. Consideration on import duty on certain components used in EVs would boost the EV market in India. Even though a lot has already been done by the government it needs to be further expanded and communicated in the Indian manufacturing sector to boost the morales and sentiments of the consumers during this pandemic.

Jeetender Sharma, as an EV manufacturer and having been active in the automotive industry for the past two decades, opines, “Earlier in 2015-2017 most of the electric vehicle industry players were importing CKD (Completely Knocked Down) units only. However, with strict norms and FAME 2 in place, things improved and industry players started localising to a certain extent. To become Atmanirbhar (self reliant) there needs to be a two-way strategy- strictness on localisation and boosting the local manufacturers. Only when strict norms are brought EV players will be pushed towards localizing across the segments. Once taxes and rebates motivate the local manufacturers and suppliers, they will be lured to innovate further. In terms of battery, currently battery cells are not available in India. These are mostly imported from Japan, China, and few other countries. Though there is rigorous research going on in India to manufacture the battery cells locally, once the research is supported by government authorities and provided with the right economic influx, we will be able to avail faster results. Localisation of Okinawa is already more than 92 percent and with Oki 100,  it will be 100 percent. We are increasing our supplier base in India and within a couple of years we will have the full ecosystem within India only.”

Okinawa Lite

With Indigenous products like the Ridge, the Praise, iPraise+, R30, Lite series, Praise PRO, Ridge+ in the market, Okinawa has introduced detachable lithium-ion batteries and its own patented permanent magnetic BLDC motor and microprocessor controller for electric two-wheelers. Okinawa aims to expand its dealership network to 500 from the current 350. Okinawa has revealed that it retailed 1,000 units in just 30 days post the lockdown lift and is very aspirational for the upcoming festive seasons.

Okinawa claims that it has collectively reduced around 90 million kgs of CO2 through the 84,000 electric scooters it has sold in India since its inception. This would be equivalent to over 3 million full grown plants.


 

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    India Yamaha Motor Launches Aerox 155 version S With New Colour Options At INR 153,430

    Yamaha Aerox 155

    India Yamaha Motor, a leading manufacturer of scooters and motorcycles in the country, has launched new colour options for 2025 Aerox 155 version S model with prices starting at INR 154,430 (ex-showroom Delhi).

    The maxi-sports scooter, with advanced Smart Key technology, will now be available in Racing Blue and Ice Fluo Vermillion shade.

    The entire Aerox 155 lineup is now compliant with the latest OBD-2B emission norms and features updated visuals on the body and side fairings, underscoring Yamaha's racing heritage.

    The scooter is characterised by its bold design, sleek proportions and distinctive X Centre motif. Powering the scooters is a liquid-cooled, 4-stroke SOHC, 155cc engine that generates a maximum power output of 11.0kW (15.0PS) at 8,000 rpm and a peak torque of 13.9 Nm at 6,500 rpm. It comes equipped with Variable Valve Actuation (VVA), Traction Control System (TCS), Anti-lock Braking System (ABS) and motorcycle-type twin shock absorbers.

    The Aerox 155 range will be exclusively available at Yamaha's Blue Square showrooms.

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      Ultraviolette Automotive Collaborates With Indian Army For 5-Day Rally Across Tamil Nadu

      Ultraviolette F77

      Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

      The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

      Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

      Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

       

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        Suzuki Motorcycle India Sales Grow 8% In April 2025

        Suzuki Motorcycle India

        Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

        The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

        Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

        Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

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          TVS Motor Co Sells 443,896 Vehicles In April 2025

          TVS Motor Co

          Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

          The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

          EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

          Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

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