Covid has stalled many cycles but it has revived the demand for electric bicycles worldwide. In India, its sales (which were stagnant) grew by over two-fold in the last year.

The acceleration has been caused by the growing desire for fitness and personal mobility. With restrictions on movement and access to gyms or sports arenas, people have taken up cycling as an alternative way of exercising. The adoption of cycling as apart of one’s lifestyle is growing across age groups and is proof that the pandemic has changed mindsets. If only the pandemic had waned in India, cycling would get a fresh pedal on World Bicycle Day.

Electric bicycles, aka e-bikes, globally are playing a major role as it helps in meeting the goals of smart cities. It allows the user to commute faster, increases transportation options, contributes towards curbing pollution, enhances road safety by reducing traffic congestion and allows for social distancing. E-bikes are ideal for anyone who craves speed without the mechanical intricacies of a gas-powered machine. A lot of attention is also being given to its design, as one can now find handsome designs with fine finishing and detailing. 

The traditional way of looking at bicycles is that it's either meant for fitness or to travel shorter distances. But not anymore as e-bikes have become the latest craze around the globe. With easy distribution, offline and online, more and more e-bikes are seen on the roads. 

But how is this important for corporations and employers? With improvement in physical fitness, no wastage of time in traffic jams, and reduced frustration from road rages and accidents, comes astronomical improvement in the mental health of workers, thus further improving their efficiency, leading to higher output and reduced leaves due to health issues.

Employers in India have begun to notice the benefits of e-bikes and have started taking the initiative of providing their employees with the same and enjoying the benefits of costs saved and healthy employees. OEM brands working in the e-bikes sector need to join hands together to promote this habit to co-exist within all metropolises to make the impact significant enough on a global scale.

The pedal assistance allows all age groups to travel more easily and longer while giving them the proper daily dose of vitamin D. A typical working professional in an Indian metropolitan city lives within a radius of 10 kilometres from their workspace. However, with the proliferation of motorised vehicles in such cities, and the tacit label of status that is attached to the ownership of a motorised vehicle, our roads are choked with private cars and motorcycles. This has increased the average living expenses by around INR 1.2-1.5 lakh annually if you own a car or INR 30-50 thousand for a motorcycle. Along with this comes numerous problems such as clogged roads, instances of road rage and accidents, all of which have contributed to time wasted on the road and deteriorating mental health. This is also not to mention, the costs of air pollution and CO2 emissions making life in the city bleaker by the day.

Highlighting the Advantages of Electric Bicycles

1. Cycling, as we all know, is one of the best exercises that help in maintaining the body metabolism. For moderate distances like 25–50-kilometre, e-bikes are the best solution.
2. E-bikes are pollution-free. Imagine a scenario where battery-operated automobiles are seen in large numbers on the roads. E-Bikes are surely going to contribute to keeping the environment green!
3. Simple to operate and park – The safety automatic features make e-bikes a hassle-free technology. You do not have to stress about what gear you are in and how to operate the clutch correctly. You only have to execute a little physical effort to drive your e-bike. The fact that you do not have to worry about gas or oil makes it fantastic. They are also easy to park in.
4. Connected mobility enables the fusion of technology with products that make them intelligent. 

Now you need not be Lance Armstrong to get the thrill of riding at an average speed of 25 kilometres per hour. Just own an e-bike and go riding your world! Governments and businesses around the world have come to realise the true benefits of e-biking to work and have worked together in bringing schemes to encourage this habit. The UK government’s scheme of biking to work is one such example, where both parties have come together to subsidise the cost of ownership of e-bikes for their employees. Governments around the world have also cordoned off zones and lanes specifically for cycles and e-bikes, measures that have been adopted by the Kolkata government (which has announced 120 kilometres of cycling lanes in the city).

However, the major challenge facing the industry today is awareness. People are just not aware of e-bikes and their benefits and that’s primarily due to the limited reach. This is the right time to adopt e-mobility for a greener and fitter India.

Comments (0)

ADD COMMENT

Link Copied!

Aprilia India, one of the leading two-wheeler manufacturers, has introduced the 2026 Special Edition Tuono 457, paying homage to the heritage of the 2006 Tuono 1000R. Available in Mamba Black and Puma Grey, the model is priced at INR 399,000 (ex-showroom Maharashtra) and is available for pre-booking at select showrooms.

The special edition retains the 457cc parallel-twin engine, producing 47.6 hp (35 kW) and 43.5 Nm of torque. Key technical features include an aluminium chassis, ride-by-wire throttle, multi-level traction control and a TFT digital instrument cluster.

Aprilia has introduced a suite of enhancements focused on ergonomics and daily usability, including an elevated handlebar, which is now repositioned to provide an upright posture, reducing rider strain.

A smoked-finish aero flyscreen designed to reduce wind fatigue, adjustable brake lever for customisation to suit rider hand size, improving braking modulation. Recalibrated suspension that is now a softer initial stroke to absorb road imperfections, with preload adjustability at both ends. Upgraded Saddle featuring high-resilience foam to dampen vibrations.

Diego Graffi, Chairman and Managing Director, Piaggio Vehicles, said, "The Special Edition Tuono 457 has been developed with a clear focus on enhancing rider comfort and everyday usability while preserving the high performance, precision and character that define Aprilia motorcycles. With the plethora of enhancements like the aerodynamic flyscreen, revised suspension setup, upgraded saddle, raised handlebar position and adjustable brake lever, the motorcycle is more comfortable and confidence-inspiring across urban rides and longer journeys."

"The new Mamba Black and Puma Grey liveries add an even stronger visual identity, making this a distinctive expression of Aprilia’s naked DNA. At the attractive pricing we are launching it, we believe this is most value-for-money naked twin cylinder mid-performance motorcycle available to Indian riders. With its segment-defining 47.6 hp twin-cylinder engine, electronic ride-by-wire throttle, and multi-level traction control, the Special Edition Tuono 457 firmly re-establishes itself as the absolute technical benchmark for the naked segment," he added.

Aprilia offers a 4-year or 48,000 km warranty on the motorcycle. Optional accessories include a passenger seat cover, USB socket, TPMS, quick shifter and fork sliders.

Comments (0)

ADD COMMENT

Link Copied!

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company celebrated World Motorcycle Day by organising a nationwide ride focused on road safety and responsible riding practices. The initiative involved more than 1,000 riders across 17 Indian cities.

The event drew participants from the TVS Apache Owners Group (AOG) and the TVS Ronin riding communities. The safety awareness campaign focused on the use of protective riding gear, adherence to traffic regulations, responsible urban and highway riding behaviour and respect for public spaces & local communities.

The event coincided with the ongoing 20-year anniversary of the TVS Apache brand, which has sold over 6.5 million units, over 500,000 registered members in the TVS Apache Owners Group (AOG).

The primary flagship ride for the nationwide movement was hosted in Bengaluru, gathering more than 100 customers for curated riding experiences and interactions with the TVS AOG and TVS Ronin CULT communities.

Vimal Sumbly, Head of Premium Business, TVS Motor Company, said, "Motorcycling today is about far more than travelling from one destination to another - it is a way of life shaped by freedom, discipline, responsibility and camaraderie. It was inspiring to see riders across India come together to celebrate the spirit of riding while demonstrating that true motorcycling begins with respect for the road, for fellow riders and for the communities we ride through. This year’s World Motorcycle Day celebration is especially meaningful as we continue to commemorate two decades of TVS Apache - a brand born from our racing DNA and today embraced by over 6 million customers globally. Over the years, TVS Apache and TVS Ronin have evolved beyond motorcycles to become communities that bring together passionate riders through performance, experiences and a shared love for motorcycling. Through initiatives like these, we remain committed to building a stronger riding culture and creating experiences that make every ride safe, responsible and memorable".

Comments (0)

ADD COMMENT

Link Copied!

The Indian two-wheeler industry is projected to achieve a moderate wholesale volume growth of 3–5 percent in FY2027, according to the latest sector update by credit rating agency ICRA.

While the sector enters the new fiscal year on a strong footing, the pace of growth is expected to normalise due to macroeconomic factors, a high base effect and geopolitical uncertainties.

Despite a more conservative outlook for the upcoming fiscal year, the industry continues to demonstrate baseline resilience, backed by healthy retail momentum and expanding international footprints.

The company stated that data from May 2026 highlights robust near-term demand dynamics across domestic and international channels. Domestic wholesales clocked 15.7 percent YoY growth, reaching 1.9 million units in May 2026. This volume was primarily driven by improved affordability stemming from GST 2.0 reforms and advanced consumer buying ahead of announced price hikes by original equipment manufacturers (OEMs).

On the other hand, retail sales maintained a steady upward trajectory, expanding 7.5 percent YoY during the month. Retail demand was supported by seasonal marriage season purchases and a highly diversified product mix spanning entry-level commuter options and aspirational premium models.

Exports surged 31.3 percent YoY in May 2026, which follows a strong performance in FY2026, where overall exports expanded by 23.3 percent, driven by expanding OEM product portfolios and a broader global acceptance of Indian two-wheeler brands.

The electric two-wheeler (E2W) market continues to outpace the broader internal combustion engine (ICE) segments in terms of growth velocity with EV penetration touching 8.9 percent (172,148 units) in May 2026, up 71.7 percent YoY.

This sharp rise in volume reflects improving ecosystem support, such as charging infrastructure expansion, and a structural shift in consumer acceptance toward electric mobility alternatives.

ICRA's moderate 3–5 percent growth projection for FY2027 balances several conflicting operational variables. Tailwinds includes sustained demand from ongoing GST rationalisation benefits and strong vehicle replacement demand from urban and semi-urban fleets.

On the other hand, growth could be constrained by extreme heatwaves that temporarily lower showroom footfalls, localised supply constraints for specific high-demand models and inflation-driven vehicle price adjustments.

Furthermore, a potentially weak or disrupted monsoon season triggered by El Niño patterns presents a risk to rural purchasing power.  Lastly, ongoing geopolitical tensions in West Asia remain a critical monitorable, as further escalation could destabilise global shipping lanes, disrupt manufacturing supply chains and increase raw material cost structures.

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-headquartered electric vehicle manufacturer Ultraviolette Automotive has announced a strategic alliance with Elektrorider, appointing them as the official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia and Czechia. The partnership marks a major phase in Ultraviolette’s international expansion, bringing its total footprint to 18 European countries.

Through this distributor agreement, Ultraviolette will introduce its high-performance electric motorcycle lineup – specifically the F77 MACH 2 and F77 SuperStreet – to the Central and Eastern European (CEE) markets. Elektrorider will leverage its existing retail network in electric two-wheelers and scooters to oversee sales, test rides, spare parts logistics and aftersales service.

The expansion leverages the distinct aerodynamic styling and performance architecture of Ultraviolette's core platforms. The design language emphasises fully faired battery enclosures, exposed trellis subframes and sharp geometry optimised for sport riding.

Ultraviolette has established market-specific, introductory on-road pricing structures across the CEE region for its high-tier RECON editions finished in Turbo Red.

Narayan Subramaniam, CEO and Co-Founder, Ultraviolette, said, “We are proud to Make in India for the World and it is immensely encouraging that the response to the F77 across key European markets has been positive. Customers have embraced our vision of performance electric mobility with remarkable enthusiasm."

"Expanding into Hungary and the Central and Eastern European region marks a significant milestone in our journey, given the region’s strong motorcycling culture and passionate rider communities. We believe the F77, with its bold design, advanced technology and exhilarating performance, will resonate strongly with riders seeking a new generation of motorcycling experiences,” said Subramaniam.

Attila Pavuk, Chief Operating Officer, Elektrorider, added, “The F77 combines performance, technology, design, and emotion in a truly unique way. Our team has completed dedicated sales, technical and after-sales training, and we are ready to support customers from the first test ride through sales, spare parts, service, and long-term technical assistance. Our short-term goal is to give as many riders as possible the opportunity to experience the future of electric motorcycling, a future that is already here.”

Comments (0)

ADD COMMENT

Link Copied!