Piaggio Banks On Unique Brand Portfolio For Strong Growth
- By Bhushan Mhapralkar
- November 02, 2022
Reporting consolidated net sales of EUR 1,626.9 million over the last nine months, marking an increase of 23.3 percent when compared to the sales of EUR 1,319.2 million clocked during the corresponding period last year that ended on 30 September 2021, Piaggio is cautiously optimistic of steady growth on the basis of its unique brand portfolio.
Selling 490,400 vehicles worldwide (an increase of 13.9 percent from 430,600 during the corresponding period last year), the Italy-based industrial group showcased the new Aprilia RSV4 XTrenta, a special edition two-wheeler that combines Aprilia Racing engineering and MotoGP technology. Only 100 bikes will be produced to celebrate the 30th anniversary of Aprilia’s first championship victory. It also showcased the centenary edition of GMG – Giornate Mondiali Moto Guzzi – in Mandello Del Lario (Italy) in September, attracting more than 60,000 Guzzi bikers from around the world, including British actor Ewan McGregor, who has always been a great fan of Moto Guzzi bikes.
Holding the world preview of the Moto Guzzi V100 Mandello Aviazione Navale (signifying the brand’s special ties with the Italian Navy) in the spectacular setting of the flight deck of the Cavour aircraft carrier in September, Piaggio presented a new range of Vespa GTS scooters in four versions – the classic Vespa GTS, the contemporary GTS Super, the feisty GST SuperSport and the hyper-tech Vespa GTS SuperTech – in October.
Announcing net profit of EUR 70.9 million, the best ever nine months result with an improvement of 37.4 percent (it was EUR 51.6 million at the nine months ending on 30 September 2021), the Italian group sold 410,000 two-wheelers worldwide (an increase of 12 percent from 366,000 as on 30 September 2021) and generated net sales of EUR 1,338.9 million, an increase of 20.6 percent from EUR 1,110.2 million during the corresponding period last year.
Turnover from two-wheeler sales was particularly strong in Asia Pacific (clocking an increase of 55.1 percent), followed by the Americas (clocking an increase of 44.4 percent), EMEA (clocking an increase of 7.7 percent) and the Indian sub-continent where sales continued to be steady and resulted in an increase of one percent.
Consolidating its leadership in the scooter segment with a share of 23.5 percent (23.1 percent in the first nine months of 2021) and further strengthening its positioning in the North American scooter market with a share of 34.9 percent (34.5 percent as on 30 September 2021), Piaggio experienced an increase in traction in the area of motorcycles as well.
Working to consolidate its presence in the North American motorcycle market with the Aprilia and Moto Guzzi brands, the group (seeing double-digit growth in global scooter sales volumes, driven in particular by the Vespa brand that reported a double-digit improvement in turnover and record nine-month sales volumes and by Aprilia scooters) clocked good growth in its commercial vehicle portfolio as well.
The group reported sales volumes of 80,300 vehicles, up 24.4 percent as compared to 64,600 units sold in the nine months ending on 30 September 2021. It also reported net sales of EUR 288 million (an increase of 37.8 percent from 209.1 million EUR as on 30 September 2021).
Highlighting positive performance of the motorcycles under the Aprilia and Moto Guzzi brands on one side and the commercial vehicles on the other, Piaggio experienced good contribution from its Indian operations too.
With the Indian market showing a recovery with turnover from commercial vehicles rising 56.7 percent and sales volumes rising 37.4 percent, the group’s subsidiary now commands a 19.4 percent overall share of the Indian three-wheeler market. In the cargo sub-segment of three-wheelers in India, the company – Piaggio Vehicles Private Limited – is holding a market share of 33 percent.
Drawing attention to an extremely complex macroeconomic situation and geopolitical developments such as the Russia-Ukraine conflict, Piaggio Group Chairman and CEO Roberto Colaninno expressed, “The Piaggio Group closed the first nine months of 2022 with its best results ever and double-digit growth, driven primarily by excellent performance in the APAC area, which will be further boosted by the new manufacturing facility we shall be opening in Indonesia next month.”
- Suzuki Motorcycle India
- Suzuki Burgman Street
- Burgman Street Ride Connect Edition
- Burgman Street Ride Connect TFT Edition
Suzuki Motorcycle India Launches Second-Gen Burgman Street With Premium Upgrades
- By MT Bureau
- April 02, 2026
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has introduced the all-new second generation Burgman Street, a comprehensive evolution of its popular luxury scooter. Building on the strong market presence of the original model that launched in 2018, this updated version brings significant improvements in design, performance and features. The result is a fresher, more premium offering aimed at customers seeking a distinctive ride in the luxury scooter segment.
Since its debut seven years ago, the Burgman Street has consistently grown into one of the fastest-moving models within the 125-cc scooter category. The new model is built around a concept called ‘ONE & ONLY’, which blends premium maxi-style design, superior comfort and everyday practicality. This unique combination sets it apart from any other scooter in its class. Customers can choose between two variants: the Ride Connect Edition and the Ride Connect TFT Edition.
Urban comfort and handling have been prioritised through a lightweight yet rigid frame that improves manoeuvrability. A tuned suspension setup, long wheelbase and Combined Brake System ensure stable and well-balanced braking. The scooter also retains its spacious, well-padded long seat, flexible floorboard and dedicated front footboards, reinforcing its reputation as a practical yet premium daily rider.
The new Burgman Street showcases a ‘Sleek Modern’ design language that fuses sharpness with elegance. Curvaceous bodywork, split-lens LED headlights with integrated position lights, compact LED turn signals and an updated rear combination light create a distinctive road presence. Metallic emblems, a dark smoked windscreen and an upswept muffler add further premium appeal. Underneath, the proven 124-cc Suzuki Eco Performance engine delivers 6.2 kW power and 10.2 Nm torque with strong low to mid-range response.
Practical enhancements include a 5.5-litre fuel tank with a tail-mounted lid, redesigned grab bar, aluminium pillion footpegs and a larger 24.6-litre underseat storage compartment with front pockets, dual utility hooks and a USB outlet. Features like the Suzuki Easy Start System, side stand interlock and waterproof switches ensure daily reliability. The Ride Connect TFT Edition goes further with a 4.2-inch colour TFT screen, a keyless system and an answer-back function for added convenience and security.
The all-new Burgman Street will be available across all Suzuki Motorcycle India dealerships from 8 April 2026 onwards. The price and colour options are given below:

Kenichi Umeda, Managing Director, Suzuki Motorcycle India Pvt. Ltd., said, “When we launched the Burgman Street in India, it created a distinct space for itself in the luxury scooter segment. Over the years, it has received an encouraging response, with sales doubling over the past three years. We have seen that Burgman Street owners take pride in owning something different. Building on this insight, our engineers have developed the second generation with a focus on refined design, enhanced comfort and a more premium riding experience. This new model truly represents ‘ONE & ONLY’ – delivering a unique combination of design, comfort, balance and real-world usability that sets it apart in the segment. We are confident that the new Burgman Street will continue to strengthen this pride among our customers.”
Suzuki Motorcycle India Records Annual Sales of 1.4 Million Units in FY2026
- By MT Bureau
- April 01, 2026
Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, has concluded FY2026 with total sales of 1.43 million units, which marks a 15 percent growth over 1.25 million units sold in FY2025.
This marks the highest annual sales for the company to date in the country.
In FY2026, domestic sales reached 1.17 million units, up 12 percent YoY, while exports grew by 26 percent, totalling 264,541 units. Additionally, spare parts sales generated revenue of INR 10,434 million, an 18 percent increase over the previous period.
In March 2026, Suzuki Motorcycle India recorded total sales of 128,227 units, compared to 126,164 units in March 2025. Monthly domestic sales stood at 105,397 units, while exports contributed 22,830 units. Domestic retail sales for the month rose to 108,661 units, reflecting an 11 percent growth.
During the year, the company surpassed cumulative production total of 10 million units in India. Commenced construction of a new manufacturing facility in Kharkhoda, Haryana. Launched the Suzuki e-Access, the company's first electric scooter. Introduced the Suzuki Access with ABS and the Ride Connect TFT Edition. And expanded its national reach to 1,240 outlets across all Indian states.
Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “FY 2025-26 has been a landmark year for Suzuki Motorcycle India, with our highest-ever sales performance reflecting sustained momentum across both domestic and export markets. This achievement is driven by the strong trust our customers place in the brand and the consistent efforts of our dealer partners and teams across the country. The encouraging performance in exports further reinforces our growing global relevance. As we move ahead, we will continue to focus on delivering products and experiences that resonate with evolving customer aspirations.”
Hero MotoCorp Wholesales Grows 10% In FY2026
- By MT Bureau
- April 01, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has announced its wholesales for FY2026 with total dispatches of 6.5 million units, which marks a 10 percent growth. This includes 6.06 million units sold in the domestic market and 402,786 units exported.
In March 2026, the company dispatched 598,198 units, compared to 549,604 units in the same month of the previous year. Retail performance for the month reached 542,436 VAHAN registrations, indicating an increase of approximately 24 percent.
Growth in March was led by the 100-125cc motorcycle segment and double-digit growth in scooters. The internal combustion engine (ICE) scooter segment grew by 24 percent, supported by the expansion of the Glamour and Xtreme motorcycle ranges. Demand in rural markets improved, aided by early festive trends.
For FY2026, motorcycle sales grew from 5.47 million units to 5.84 million units, scooters from 422,692 units to 626,285 units.
Vida, the company's electric vehicle (EV) brand, recorded its highest monthly VAHAN registrations to date at 21,434 units, a MoM increase of approximately 70 percent. For the full financial year, VIDA dispatches grew by 154 percent. The brand also introduced the VX2 Plus - KKR Limited Edition as part of its partnership with the Kolkata Knight Riders.
In international markets, the global business division recorded its highest-ever dispatches. March 2026 exports rose by 16 percent to 45,693 units, contributing to a total fiscal year dispatch growth of approximately 40 percent.
Royal Enfield Sales Crosses 1.2 Million Units In FY2026
- By MT Bureau
- April 01, 2026
Chennai-based mid-sized motorcycle manufacturer Royal Enfield has achieved its highest annual sales to date, surpassing 1.2 million units in the financial year ending 31 March 2026. This marks the second consecutive year the company has exceeded the million-unit threshold.
The company concluded FY2026 with total sales of 1.23 million units, representing a 23 percent increase from FY2025. Domestic sales came at 1.10 million units, up 23 percent YoY, while exports came at 131,316 units, up 23 percent YoY.
Royal Enfield sold 112,334 units last month, an 11 percent rise over the same month last year.
The performance was supported by demand in domestic and international markets and a diverse motorcycle portfolio.
Going forward, Royal Enfield is expanding its manufacturing facility at Cheyyar to support future growth and maintain production efficiency. The company's international strategy includes deepening its presence in markets such as Brazil.
The upcoming financial year will involve the introduction of new platforms and product launches, including the Flying Flea C6. These initiatives coincide with the brand's 125th anniversary.
B Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield, said, “Every year at Royal Enfield, we try to raise the bar a little higher than before, and this time was no different. We delivered our second consecutive year of over one million motorcycle sales, crossing 1.2 million units, our highest-ever annual performance. Achieving this milestone as we celebrate 125 years of Pure Motorcycling makes it even more meaningful. But in this landmark moment, we are not pausing to look back, instead we are focused on how we can continue to build motorcycles for the current and next generation of riders while remaining grounded in our ethos. This year we also achieved our best-ever festive season sales and highest-ever volumes across both domestic and international markets. Our international business continues to be a focus area and we are deepening our presence in high-potential markets such as Brazil. Equally important is the strength of our riding community, which continues to grow with our rider engagements and festivals expanding significantly across regions. We are also investing in staying ahead of the curve by expanding our manufacturing facility at Cheyyar, which will support future growth while maintaining our focus on quality and efficiency. As we move into the new financial year and continue our 125th year journey, we remain focused on the future with new product launches, new platforms and the launch of the Flying Flea C6. Our endeavour is simple: to keep growing in a way that stays true to who we are as we build a global motorcycling brand from India.”

Comments (0)
ADD COMMENT