Piaggio Banks On Unique Brand Portfolio For Strong Growth
- By Bhushan Mhapralkar
- November 02, 2022
Reporting consolidated net sales of EUR 1,626.9 million over the last nine months, marking an increase of 23.3 percent when compared to the sales of EUR 1,319.2 million clocked during the corresponding period last year that ended on 30 September 2021, Piaggio is cautiously optimistic of steady growth on the basis of its unique brand portfolio.
Selling 490,400 vehicles worldwide (an increase of 13.9 percent from 430,600 during the corresponding period last year), the Italy-based industrial group showcased the new Aprilia RSV4 XTrenta, a special edition two-wheeler that combines Aprilia Racing engineering and MotoGP technology. Only 100 bikes will be produced to celebrate the 30th anniversary of Aprilia’s first championship victory. It also showcased the centenary edition of GMG – Giornate Mondiali Moto Guzzi – in Mandello Del Lario (Italy) in September, attracting more than 60,000 Guzzi bikers from around the world, including British actor Ewan McGregor, who has always been a great fan of Moto Guzzi bikes.
Holding the world preview of the Moto Guzzi V100 Mandello Aviazione Navale (signifying the brand’s special ties with the Italian Navy) in the spectacular setting of the flight deck of the Cavour aircraft carrier in September, Piaggio presented a new range of Vespa GTS scooters in four versions – the classic Vespa GTS, the contemporary GTS Super, the feisty GST SuperSport and the hyper-tech Vespa GTS SuperTech – in October.
Announcing net profit of EUR 70.9 million, the best ever nine months result with an improvement of 37.4 percent (it was EUR 51.6 million at the nine months ending on 30 September 2021), the Italian group sold 410,000 two-wheelers worldwide (an increase of 12 percent from 366,000 as on 30 September 2021) and generated net sales of EUR 1,338.9 million, an increase of 20.6 percent from EUR 1,110.2 million during the corresponding period last year.
Turnover from two-wheeler sales was particularly strong in Asia Pacific (clocking an increase of 55.1 percent), followed by the Americas (clocking an increase of 44.4 percent), EMEA (clocking an increase of 7.7 percent) and the Indian sub-continent where sales continued to be steady and resulted in an increase of one percent.
Consolidating its leadership in the scooter segment with a share of 23.5 percent (23.1 percent in the first nine months of 2021) and further strengthening its positioning in the North American scooter market with a share of 34.9 percent (34.5 percent as on 30 September 2021), Piaggio experienced an increase in traction in the area of motorcycles as well.
Working to consolidate its presence in the North American motorcycle market with the Aprilia and Moto Guzzi brands, the group (seeing double-digit growth in global scooter sales volumes, driven in particular by the Vespa brand that reported a double-digit improvement in turnover and record nine-month sales volumes and by Aprilia scooters) clocked good growth in its commercial vehicle portfolio as well.
The group reported sales volumes of 80,300 vehicles, up 24.4 percent as compared to 64,600 units sold in the nine months ending on 30 September 2021. It also reported net sales of EUR 288 million (an increase of 37.8 percent from 209.1 million EUR as on 30 September 2021).
Highlighting positive performance of the motorcycles under the Aprilia and Moto Guzzi brands on one side and the commercial vehicles on the other, Piaggio experienced good contribution from its Indian operations too.
With the Indian market showing a recovery with turnover from commercial vehicles rising 56.7 percent and sales volumes rising 37.4 percent, the group’s subsidiary now commands a 19.4 percent overall share of the Indian three-wheeler market. In the cargo sub-segment of three-wheelers in India, the company – Piaggio Vehicles Private Limited – is holding a market share of 33 percent.
Drawing attention to an extremely complex macroeconomic situation and geopolitical developments such as the Russia-Ukraine conflict, Piaggio Group Chairman and CEO Roberto Colaninno expressed, “The Piaggio Group closed the first nine months of 2022 with its best results ever and double-digit growth, driven primarily by excellent performance in the APAC area, which will be further boosted by the new manufacturing facility we shall be opening in Indonesia next month.”
Bajaj Auto Intros Updated Pulsar 150 Range At INR 108,772
- By MT Bureau
- December 24, 2025
Bajaj Auto, one of the leading two-wheeler and three-wheeler manufacturers, has updated its popular Pulsar 150 motorcycle range. The updates include the introduction of LED headlamps and LED blinkers to the model, which the company states is intended to improve visibility and usability while maintaining the vehicle's design identity.
The updated range is available at the following ex-showroom Delhi prices – Pulsar 150 SD at INR 108,772, Pulsar 150 SD UG at INR 111,669 and Pulsar 150 TD UG at INR 115,481.
The motorcycle retains its frame and stance, though Bajaj has introduced new colour options and graphics. The Pulsar 150 continues to utilise DTS-i (Digital Twin Spark-ignition) technology, which uses two spark plugs to ignite the air-fuel mixture in the combustion chamber, intended to improve combustion efficiency and power output.
The update focuses on integrating modern lighting components into the existing platform, which originally established the sports motorcycling segment in India.
Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “The Pulsar 150 has defined performance motorcycling for generations. With this update, we have preserved its classic character while thoughtfully adding modern LED lighting, ensuring the Pulsar 150 remains relevant, recognisable and Definitely Daring.”
Suzuki Motorcycle India Conducts Access Mileage Contest In Palwal
- By MT Bureau
- December 24, 2025
Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, held a mileage contest for the Suzuki Access scooter in Palwal. The event involved 35 participants, including current owners and prospective buyers, to test the fuel efficiency of the scooter under city driving conditions.
The initiative is part of the brand’s ‘Pickup Bhi, Mileage Bhi’ strategy, which focuses on balancing engine performance with fuel economy and build quality.
The event was organised in partnership with RV Suzuki in Palwal. The participants, all of whom had purchased their scooters within the last year, followed a specific testing protocol: a designated 20-kilometre circuit on city roads, scooters were operated on a full tank, then refilled at the end of the journey to calculate the exact fuel consumed. Potential customers were provided with test rides and the opportunity to interview existing owners regarding reliability and comfort.
Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “The Suzuki Access Mileage Contest places a strong focus on fuel efficiency, bringing our brand promise of ‘Pickup Bhi, Mileage Bhi, Shandar Quality Ke Sath’ to life. By riding on city roads, participants experience the scooter’s real-world mileage. Along with mileage, customers also get to experience the quality and reliability that have made the Access a trusted choice of over 6 million customers. We appreciate the participation from customers in Palwal. We will continue to extend such on-ground initiatives to more cities across India, allowing customers to connect closely with out two-wheelers and witness their performance firsthand.”
The company intends to expand these on-ground initiatives to additional cities across India to demonstrate the performance of its two-wheeler portfolio in local environments.
Ola Electric Launches Hyperservice Centres With Same-Day Service Guarantee
- By MT Bureau
- December 23, 2025
Bengaluru-based electric vehicle maker Ola Electric has expanded its Hyperservice initiative by launching dedicated centres that offer a same-day service guarantee for eligible customers at no extra cost. The company will upgrade its existing service infrastructure into Hyperservice Centres, beginning with a facility in Indiranagar, Bengaluru.
The expansion is intended to reduce service lead times and increase transparency through a digital workflow.
The Hyperservice Centres include several facilities for customers and technical upgrades for vehicle maintenance. The waiting area includes a lounge and Wi-Fi connectivity for customers. Real-time visibility of the servicing stages is provided via the Ola Electric app. Going forward, the company plans to upgrade selected centres across India in the coming weeks.
Ola Electric has also transitioned Hyperservice into an open platform. This move makes the company’s spare parts, diagnostic tools, and training modules available to independent garages, mechanics, and fleet operators.
Under this model, parts can be purchased directly through the Ola Electric app or website. This is intended to allow garages and customers to access components without the use of intermediaries.
“As part of the ongoing service upgrade we are reimagining many of the fundamental aspects of the service experience. We see it as a core part of Ola ownership, and it needs the same level of innovation as the product itself. With Hyperservice Centres, we are setting a new benchmark – same-day service guarantee. At no extra cost for any customer. This is about using technology, process redesign and scale to remove friction and give every Ola customer a faster, simpler and more transparent service experience,” said the company in a statement.
The company has rolled out an in-app service appointment feature nationwide. The tool allows users to select service slots, track the status of their vehicle, and manage maintenance requirements within the unified platform to replace traditional booking methods.
Hajime Aota Appointed Chairman Of Yamaha Motor India Group
- By MT Bureau
- December 23, 2025
India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has announced the appointment of Hajime Aota as the Chairman of Yamaha Motor India Group, effective from 1 January 2026. He is set to succeed Itaru Otani, who held the position since November 2024.
The appointment comes as Yamaha continues its focus on the premium segment and digital integration within the Indian two-wheeler market.
Aota joins the Indian operations with experience in corporate strategy, planning and venture business development. He has held leadership roles in Japan, the United States and the United Kingdom.
Prior to this role, Aota served as Executive Officer at Yamaha Motor Co, and Chief General Manager of the Corporate Strategy Centre at the global headquarters in Japan. In these positions, he managed corporate strategy, sustainability and digital transformation.
He has also worked as Chairperson of Yamaha Motor Ventures & Laboratory Silicon Valley (YMVSV) overseeing investments in robotics, transportation, fintech and health technologies. He has also contributed towards Yamaha Motor Group’s long-term growth strategy.
Aota is a graduate of Keio University and holds a qualification from the Program for Leadership Development at Harvard Business School.
Hajime Aota, said, “I am very excited to begin my journey in India, one of the world’s most dynamic and diverse two-wheeler markets. The rapidly evolving aspirations of Indian consumers, especially the youth, align strongly with Yamaha’s focus on premium products, innovation, and a customer-centric approach. Leading Yamaha in India is a significant responsibility, and my focus is on strengthening the brand by delivering products that seamlessly combine Yamaha’s global engineering excellence with the evolving needs of Indian riders. I look forward to working closely with our teams and partners to drive sustainable growth and reinforce Yamaha’s presence in this important market.”

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