Italian two-wheeler and three-wheeler manufacturer the Piaggio Group presented its new motorcycle and scooter lineup at EICMA 2025, reaffirming its status among the world’s two-wheeler manufacturers.

The company introduced the Aprilia SR GT 400, a mid-size GT scooter featuring a liquid-cooled single-cylinder engine producing 36 hp, long-travel suspension and tyres with a deeper tread pattern. Standard equipment includes a 5-inch TFT display, keyless system, traction control and ABS.

Aprilia also introduced the RS 457 GP Replica, a special edition of the RS 457 sports bike. It features upgraded equipment for sporting riding, including a quick shifter for clutchless shifts and higher-friction front brake pads. The motorcycle is powered by a liquid-cooled, forward-facing twin-cylinder engine delivering 35 kW.

The Aprilia Factory range (RSV4, Tuono V4, RS 660 and Tuono 660) gains new graphics for 2026, which feature aerodynamic flow as a common theme.

The Moto Guzzi range receives new colour options for 2026.

• The V7 Stone is available in the new Sabbia Camo finish, while the V7 Special is offered in Nero Smeraldo and Bianco 1969. The V7 Sport features the new Rosso Monza livery.
• The V85 travel enduro range gains new colours: Verde Legnano and Rosso Monza for the V85 Strada and Giallo Wadi and Grigio Yanar Dag for the V85 TT.
• The V85 TT Travel is available in a new Blu Zefiro finish.
• The Stelvio model debuts new graphics, Grigio Climbing and Verde Hiking, inspired by outdoor apparel.

Vespa and Piaggio Scooters

Piaggio presented the Beverly 25th Anniversary edition, celebrating 25 years since the model’s launch. Available with 310 hpe and 400 hpe engines, it features an exclusive design with a dedicated Grigio 25th Anniversary colour, a light grey graphic, and a smoked flyscreen.

Vespa launched the new Primavera and Sprint S models, which feature technical, functional and design updates, including new 12-inch wheels, a rear disc brake and full-LCD instrumentation. Keyless ignition is standard on 125 and 150 models.

In addition, Vespa is launching a special edition of the Primavera and GTS to mark its 80^th anniversary in 2026. The Vespa 80th series features a distinctive Verde Pastello colour, inspired by the earliest single-colour Vespa models and a commemorative ‘80^th’ badge.

As of June 2025, the group held 10 percent of the European two-wheeler market and maintained its leading position in the scooter segment with an 18 percent share.

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Hero MotoCorp unveiled its plans for electric mobility under the VIDA brand and revealed new internal combustion engine (ICE) models at EICMA 2025. The new products were engineered and developed by the company’s R&D centres in India and Germany.

The company's electric brand, VIDA, launched the VIDA Novus portfolio, which includes three mobility expressions:

• NEX 1: A mobility archetype that is portable and personal.
• NEX 2: A compact, self-balancing electric trike with three-wheel stability.
• NEX 3: An all-weather personal EV that offers the safety and comfort of four wheels.

VIDA also announced the European launch of the VIDA VX2 urban scooter. The VX2 offers a 125 km WMTC range, a top speed of 90 kmph and twin removable IP67-rated batteries.

Furthermore, VIDA unveiled two electric motorcycle concepts:

• VIDA Concept Ubex: A Neo-Naked Urban Explorer with multi-terrain capability, built on a modular platform.
• VIDA Project VxZ: Developed in collaboration with Zero Motorcycles USA, this e-motorcycle platform aims to strengthen the global electrification alliance.

The brand also introduced the VIDA DIRT.E Series of off-road electric motorcycles:

• DIRT.E K3: An electric motorcycle for children, featuring three adjustable sizes. The K3 received the Red Dot Design Concept Award 2025.
• DIRT.E MX7 Racing Concept: A high-performance electric off-road motorcycle built using Hero’s Dakar Rally engineering expertise.

New ICE Performance Models

Hero MotoCorp unveiled two ICE models, both Euro5+ compliant, developed with insights from the Hero MotoSports Team Rally:

• Xpulse 210 Dakar Edition: This rally-ready motorcycle is powered by a liquid-cooled 210cc DOHC engine. It is equipped with fully adjustable, rally-grade suspensions, offering 280mm of travel and 270mm ground clearance.
• Hunk 440 SX: A modern scrambler powered by a 440cc oil-cooled, long-stroke engine. It includes Ride-by-Wire technology, multiple ride modes and switchable ABS with traction control.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “At Hero MotoCorp, we envision the Future of Mobility at the powerful intersection of technology, sustainability, and human ambition. As the world’s largest manufacturer of motorcycles and scooters, we are committed to creating smarter, cleaner and more connected mobility products, platforms and solutions. This year, as we proudly celebrate serving over 125 million customers across 52 countries, we continue to build on our legacy as a global mobility leader. Our showcase at EICMA 2025 brings our vision ‘Be the Future of Mobility’ to life, demonstrating how we converge our legacy & scale, manufacturing & engineering excellence and innovation & sustainability.”

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At the 2025 EICMA in Milan, Japanese automaker Honda unveiled a diverse lineup of motorcycles that underline its strategic focus on the European market.

The company introduced five key models – including both combustion-engine and electric motorcycles – that harmonise the brand’s heritage with emerging technology and rider demands, while addressing stringent European regulations and consumer expectations.

Honda’s presentation at EICMA reflected its intent to expand influence in Europe, a region that demands high compliance and sophistication. “Our product portfolio for Europe must balance performance, emissions and connected technologies,” said Honda’s executive leadership. The new models underscore a pragmatic approach aimed at catering to a broad spectrum of riders, from urban commuters to touring enthusiasts

The OEM introduced the CB1000GT, a sport tourer aimed at riders seeking a balance between power and comfort. Powered by a 1000cc inline-four engine derived from the Hornet family, it emphasises smooth and predictable throttle response, features multiple power modes, traction control and adjustable engine braking. The bike incorporates a revised chassis with ergonomics designed to improve rider and passenger comfort on long-distance rides, distinguishing itself from track-focused sportbikes.

V3R 900 E-Compressor Prototype

The V3R 900 revealed at EICMA represents a conceptual leap with its introduction of an electronically controlled compressor paired with a 900cc V3 engine layout, a Honda first in motorcycling. This combination enables enhanced low-end torque with performance comparable to larger-capacity engines while aligning with increasing environmental standards. The prototype’s “Non-Rail Roller Coaster” developmental concept suggests a ride experience designed to combine excitement with rider assurance.

WN7 Electric Motorcycle

The WN7 is Honda’s fully electric motorcycle tailored for urban mobility. Sporting a 9.3 kWh battery and a WLTC range of approximately 140 kilometres, it also features CCS2 fast charging and connectivity features. With its clean, smooth silhouette and ‘Be the Wind’ design philosophy, the WN7 aims to deliver a distinct riding experience that highlights the quietness and immediacy unique to electric propulsion.

CB1000F

Drawing inspiration from 1980s Honda race bikes, the CB1000F blends retro aesthetics with modern technology. Based on the Hornet 1000 platform, it delivers 124 hp and 103 Nm of torque. Ergonomic enhancements include an extended rear subframe for improved space, while rider aids such as multiple power modes, traction control and engine braking adjustability consolidate its appeal to both nostalgic and modern riders.

SH125i

Reimagined for 26YM, Europe’s most popular scooter, the SH125i introduces sharper looks, a new light signature and a five-inch TFT monitor, further enhancing its enduring appeal. The new front end takes inspiration from the established SH350i, unifying the range and providing a strong visual identity for the trio built at the Atessa factory in Italy. With a ‘one line’ design from front to rear, the 26YM SHs are instantly recognisable thanks to a simplicity that retains the SH essence while noticeably moving it on from the outgoing model. An SH150i version will also be available in certain countries.

New Embelem & Strategic Outlook

Honda is adjusting its product marks to differentiate its electric (EV) and internal combustion engine (ICE) motorcycles.

The company will unify the product mark for electric motorcycles to 'Honda' using a new font. Meanwhile, it will continue to use its traditional Wing mark for ICE motorcycles.

Additionally, the product emblem appearing on the body of some ICE products will see a design change. A new ‘Honda Flagship Wing’ emblem will be adopted for flagship models within product brands such as CBR, Gold Wing, and Rebel. Examples of models receiving this new emblem include the CBR1000RR-R Fireblade and the Rebel 1100.

Honda’s EICMA 2025 range highlights a clear roadmap focusing on reconciling traditional motorcycle engineering excellence with emerging trends in electrification and rider safety technologies. Over-the-air updates, smartphone integration and advanced digital displays were emphasised as standard expectations shaped by European consumers and regulations.

The five products unveiled target distinct segments to position Honda competitively amid tightening emissions rules and evolving rider lifestyles in Europe. This measured product strategy reflects Honda’s adaptive approach to global market dynamics, balancing experience with innovation.

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TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

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Chennai-headquartered Royal Enfield, the world’s oldest motorcycle brand in continuous production, celebrated its 125th anniversary at the EICMA 2025 motorcycle show in Milan.

The company not only offered a peak into the brand's history, but also unveiled its plans for the future, including a new line of motorcycles and a focus on electric motorcycles.

Royal Enfield unveiled several models, including the new Bullet 650, which uses the globally acclaimed 650cc parallel twin engine. The brand also introduced the Classic 650 125th Anniversary Special Edition and the Himalayan Mana Black Edition, a version of the adventure motorcycle inspired by the Mana Pass route.

Solidifying its move into electric vehicles, the company also debuted the Flying Flea S6, a scrambler-styled electric motorcycle built for urban exploration and showcased the Electric Himalayan Testbed and the Flying Flea city+ concept.

A limited-edition collaboration, the Shotgun 650 x Rough Crafts Drop, was also unveiled, celebrating the custom motorcycle culture.

• The Bullet 650 marked the latest iteration of the enduring Bullet, which has been in continuous production since 1932, now uses the 650cc parallel twin engine. It retains its traditional design elements, including the bench seat, nascelle and hand-painted pinstripes.
• The company also unveiled the Classic 650 125th Anniversary Special Edition, which features an 'hypershift' paint application that shifts between red and gold, paying tribute to the brand's 125 years.
• The Himalayan Mana Black Edition in Stealth Black comes factory-fitted with adventure accessories, including Black Rally hand guards and a Rally seat.
• The second product from the Flying Flea electric mobility brand, the S6 scrambler, is designed for urban exploration with a lightweight structure and off-road capability.

Siddhartha Lal, Executive Chairman, Eicher Motors, said, “For 125 years, Royal Enfield has stood as an enduring symbol of authenticity, craftsmanship, and the pure joy of motorcycling. What began as a simple pursuit of building honest, beautiful motorcycles has evolved into a global culture that celebrates exploration, community, and self-expression. This incredible milestone is not just about looking back on our legacy, but looking ahead with clarity and conviction. At EICMA this year, we’re showcasing the full spectrum of what Royal Enfield stands for, from timeless design and intuitive engineering to bold, future-facing innovations that redefine what’s possible in motorcycling. The Electric Himalayan Testbed and Flying Flea city+ concept embody this evolution, blending our heritage with bold ideas for what lies ahead. As we look to the next 125 years, our mission remains the same, to build motorcycles with soul and make Pure Motorcycling accessible to riding enthusiasts around the world.”

B Govindarajan, Managing Director - Eicher Motors and Chief Executive Officer, Royal Enfield, said, “EICMA 2025 is as much a celebration of our 125-year heritage as it is a showcase of our evolution. The motorcycles unveiled here represent our commitment to timeless design, purposeful innovation, and the spirit of Pure Motorcycling. We are honoring our heritage by unveiling the Classic 650 125th Anniversary Special Edition, a seamless blend of legacy and modern innovation. Simultaneously, we strengthen our core segments with the purpose-built Himalayan Mana Black Edition and the Bullet 650, which breathes new life into an icon that has defined generations. Solidifying our electric future, we are expanding the Flying Flea portfolio with the FF.S6, preparing for a launch in 2026. Looking forward, we will keep propagating the Royal Enfield DNA, offering riders around the world a blend of authenticity, innovation, and Pure Motorcycling.”

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