Piaggio Vehicles Launches Aprilia RS457 Ad Campaign Featuring John Abraham
- By MT Bureau
- September 20, 2024
Piaggio Vehicles Pvt Ltd, the manufacturer of Vespa and Aprilia, today unveiled the first instalment of its Aprilia RS457 ad campaign featuring John Abraham, Bollywood actor and brand ambassador of Aprilia.
The campaign challenges the industry's conventional rules while delving deeply into the emotional essence of motorcycling, with the Aprilia RS457 at its centre. Nigel Simpkiss is the director of the four-film series. Every film is a masterfully constructed story that delves into the nuanced feelings that are entwined with the riding experience. The advertising campaign perfectly encapsulates the feelings of freedom, adrenaline and solitude that come with riding a motorbike. Centrick, a boutique creative firm renowned for its cutting-edge methodology, is responsible for the campaign's conception and execution. The first film, titled ‘FUN’, is live now and attempts to redefine the standard for motorbike advertising.
Commenting on the ad campaign, John Abraham said, “The Aprilia RS457 feeds my passion and is a symbol of the unbridled joy and many emotions that come with riding. This campaign is a raw, unfiltered expression of the rider's soul – a call to those who crave the rush of adrenaline, the thrill of the unknown and the freedom of the open road. I am excited for Aprilia fans, riders and motorcycle purists to see these films and I am sure they will find it relatable and encourage them to get on an Aprilia themselves!”
Diego Graffi, Chairman and MD, Piaggio Vehicles, said, “Aprilia has always been about pushing boundaries. This campaign is a bold statement of our intent to redefine the motorcycle ownership experience. This campaign, brought to life by John Abraham’s charisma, perfectly captures the spirit of Aprilia. We are confident that it will resonate with our target audience and strengthen our position in the market.”
Apoorva Saigal, AVP – Corporate Communication and 2W Marketing, Piaggio Vehicles, added, "We discovered a void in the market – while specs and performance are undeniably crucial, they alone do not ignite the passion that drives riders. This campaign is a testament to our deep understanding of the modern rider. This campaign is about creating a movement, a community of riders who feel understood and celebrated. John Abraham, a passionate biker himself, brings an unparalleled authenticity to the campaign. His raw energy and connection with the Aprilia RS457 are palpable in every frame. We believe that Aprilia has the power to ignite a passion that goes beyond the ride itself. It’s about igniting emotions, not just showcasing features.”
Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240
- By MT Bureau
- July 10, 2026
India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).
The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It features a front telescopic suspension, a rear swingarm and an anti-lock braking system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”
The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.
Yamaha Aerox E E-Scooter Launched At INR 281,000 In India
- By MT Bureau
- July 08, 2026
India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has finally revealed the pricing for its first electric offering in the country – Aerox E.
The e-scooter based on the River Indie’s EC06 is priced at INR 281,000 (ex-showroom, Delhi), which makes it the most expensive scooter in Yamaha India’s portfolio. The e-scooter is available at Yamaha Blue Square showrooms in select cities.
The Aerox E is powered by a Permanent Magnet Synchronous Motor (PMSM) that delivers 9.4 kW of peak power and 48 Nm of torque. It offers a top speed of 95.5 kmph and a certified range of 117 km. The scooter features three ride modes – Eco, Standard and Power – as well as a boost function and a reverse mode.
The e-scooter is equipped with dual removable batteries, each with a 1.5 kWh capacity, which take approximately 3 hours and 10 minutes to charge. The battery system comes with a warranty of 3 years or 30,000 km.
The scooter includes a traction control system, disc brakes with single-channel ABS, and a 5-inch colour TFT display with turn-by-turn navigation. Owners can access data such as maintenance reminders and parking location through the Y-Connect mobile app. The vehicle also features a smart key system and an external charging port.
TVS Apache Crosses 7 Million Sales Milestone, Launches Tu Race Laga Campaign
- By MT Bureau
- July 06, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced that its popular Apache motorcycle brand has surpassed 7 million customers worldwide.
To mark the milestone, the company has released a brand new campaign film titled ‘Tu Race Laga’, directed by acclaimed Bollywood director Ram Madhvani.
Established in 2005, the Apache motorcycle lineup is based on key learnings from the company’s racing division. The brand has introduced features including fuel injection, ride modes and traction control systems. The motorcycles are currently available in 90 countries.
Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion and strong riders communities.”
Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”
The Apache range includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the RTX.
Suzuki Motorcycle India Sells 91,264 2Ws In June 2026
- By MT Bureau
- July 02, 2026
Suzuki Motorcycle India, a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales for June 2026.
The company recorded total sales of 115,030 units last month, a 21 percent YoY increase compared to the 95,244 units sold a year ago. Domestic sales reached 91,264 units, up 23 percent YoY, while exports grew 12 percent to 23,766 units.
Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “Our sales performance in June reflects the sustained momentum, supported by strong demand and the trust our customers continue to place in the Suzuki brand. As customer expectations continue to evolve, we remain focused on delivering products that offer reliability, performance and value. At the same time, we are strengthening our engagement with customers through meaningful initiatives and experiences that help us build lasting relationships beyond the purchase.”
Revenue from spare parts sales totalled INR 929 million in June 2026, marking 15 percent growth over the previous year.
During the month, Suzuki Motorcycle India conducted the Burgman Hangout Parade in Pune and Hyderabad. Additionally, the company held GIXXER Pit Stop events in Kumbakonam, Ranchi, Bengaluru and Dehradun, which involved 285 participants.
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