Piaggio Vehicles Pvt Ltd, the manufacturer of Vespa and Aprilia, today unveiled the first instalment of its Aprilia RS457 ad campaign featuring John Abraham, Bollywood actor and brand ambassador of Aprilia.

The campaign challenges the industry's conventional rules while delving deeply into the emotional essence of motorcycling, with the Aprilia RS457 at its centre. Nigel Simpkiss is the director of the four-film series. Every film is a masterfully constructed story that delves into the nuanced feelings that are entwined with the riding experience. The advertising campaign perfectly encapsulates the feelings of freedom, adrenaline and solitude that come with riding a motorbike. Centrick, a boutique creative firm renowned for its cutting-edge methodology, is responsible for the campaign's conception and execution. The first film, titled ‘FUN’, is live now and attempts to redefine the standard for motorbike advertising.

Commenting on the ad campaign, John Abraham said, “The Aprilia RS457 feeds my passion and is a symbol of the unbridled joy and many emotions that come with riding. This campaign is a raw, unfiltered expression of the rider's soul – a call to those who crave the rush of adrenaline, the thrill of the unknown and the freedom of the open road. I am excited for Aprilia fans, riders and motorcycle purists to see these films and I am sure they will find it relatable and encourage them to get on an Aprilia themselves!”

Diego Graffi, Chairman and MD, Piaggio Vehicles, said, “Aprilia has always been about pushing boundaries. This campaign is a bold statement of our intent to redefine the motorcycle ownership experience. This campaign, brought to life by John Abraham’s charisma, perfectly captures the spirit of Aprilia. We are confident that it will resonate with our target audience and strengthen our position in the market.”

Apoorva Saigal, AVP – Corporate Communication and 2W Marketing, Piaggio Vehicles, added, "We discovered a void in the market – while specs and performance are undeniably crucial, they alone do not ignite the passion that drives riders.  This campaign is a testament to our deep understanding of the modern rider. This campaign is about creating a movement, a community of riders who feel understood and celebrated. John Abraham, a passionate biker himself, brings an unparalleled authenticity to the campaign. His raw energy and connection with the Aprilia RS457 are palpable in every frame. We believe that Aprilia has the power to ignite a passion that goes beyond the ride itself. It’s about igniting emotions, not just showcasing features.”

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The Indian Supercross Racing League (ISRL) has announced a plan to make motorsport accessible to a wider audience with the introduction of the ISRL Fan Park, presented by Reise Moto.

This initiative aims to increase understanding of racing and develop the sport's ecosystem. The Fan Park, a fan engagement area, will visit each race city during Season 2, which runs from October to December 2025.

Reise Moto, the presenting partner for the ISRL Fan Park and an associate sponsor of the league, will support this fan experience.

The ISRL Fan Park will open two days before each Sunday race. It will offer access to the sport, combining motorsport, lifestyle, entertainment and practical experiences over two days. The organisers expect over 5,000 families to attend each weekend.

Eeshan Lokhande, Co-Founder, Indian Supercross Racing League, said, ““ISRL isn’t just about racing it’s about building a new era of motorsport culture in India. Through the Fan Park, we’re inviting fans to go behind the scenes, meet the athletes, watch pit crews in action, and experience the sheer energy of Supercross up close. We also want it to be a space where families feel welcome, and where industry professionals can connect, collaborate and showcase innovation. It’s about unlocking the full potential of what motorsport can offer.”

Yogesh Mahansaria, Managing Director, Reise Moto, said, " At Reise Moto, being a community-first performance brand, fostering motorsports ecosystem with globally acclaimed products for budding and pro racers. Our association with ISRL is rooted in shared values - performance, passion, and innovation. By presenting the ISRL Fan Park and as Associate sponsors of the main league, we’re helping build an experience that reflects our vision and supports the growth of motorsport culture in India, especially for the next generation of riders."

ISRL Fan Park Features:

• Pit-Lane Access and Rider Meet-and-Greets
• Live Supercross Trials, Demo Rides and Electric Bike Zones for Children
• VR/AR Racing Games and Pro Simulators
• Track Walks, Pit Crew Demonstrations and DIY Bike Workshops
• Children’s Zone with Mini Tracks and Activities
• Live Performance by Bands, Food and Beverage and Cultural Acts
• Brand Pavilions, Product Launches from Auto and Gear Brands and VIP lounges

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TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has unveiled the 2025 TVS Apache RTR 160 with dual-channel ABS for enhanced safety.

The motorcycle has a peak power output of 16.04 PS at 8,750 rpm and 13.85 Nm of torque at 7,000 rpm. 

The TVS Apache RTR 160 features three distinct ride modes – Sport, Urban and Rain. It also comes with TVS SmartXonnect with Bluetooth and Voice Assist. The motorcycle can be had in sporty colour options such as Matte Black and Pearl White with red alloy wheels, with prices starting at INR 134,320 (ex-showroom Delhi).

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The TVS Apache RTR 160 has consistently set benchmarks in its segment, evolving with every generation while staying rooted in Apache’s racing DNA. With segment-leading features like Ride Modes, SmartXonnect with Voice Assist, and now Dual Channel ABS, it continues to redefine what riders can expect from a performance motorcycle. TVS Apache is more than a machine; it’s a global community of over 6 million riders. The 2025 TVS Apache RTR 160 builds on this legacy with a sharper design, advanced tech, and track-inspired engineering for a truly thrilling ride.”

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Indian Motorcycle, America’s First motorcycle company, has announced the official price list for its Model Year 2025 product lineup in India, which includes the Chief, Chieftain, Challenger, Pursuit and the Roadmaster motorcycles. The prices starting INR 2.35 million go up to INR 4.84 million depending on the model.

These heavyweight motorcycles, the company said, represent the finest in American craftsmanship and engineering, delivering an unmatched combination of style, performance and road presence.

Lalit Sharma, Managing Director, Polaris India, said: “Our heavyweight motorcycles have always stood for power, prestige and the spirit of the open road. With the Model Year 2025 lineup, we continue to offer riders world-class machines that deliver premium experiences across every mile. We invite motorcycle enthusiasts to visit our showrooms and discover these legendary models.”

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India Yamaha Motor, a leading two-wheeler manufacturer in the country, recently concluded its Yamaha National 3S Grand Prix 2024–25, a nationwide competition designed to recognise and reward the skills of dealership staff crucial to delivering Yamaha's 'Premium 3S' experience (Sales, Service and Spares). The initiative aims to enhance customer service across the country and acknowledge the vital role played by on-ground personnel.

The 2024-25 Grand Prix featured five categories: Technician, Service Advisor, the new Tele-Caller segment, Parts Manager and Sales Consultant. The competition unfolded in three stages, beginning with regional contests from 15 August to 30 September 2024, which saw a record 7,567 participants. Top performers from online examinations then advanced to zonal rounds held between 17 February and 18 March 2025.

The national finals took place on 24th and 25th June 2025 at Yamaha’s Surajpur facility in Greater Noida, where 40 finalists vied for top honours. The top three in each category were felicitated by senior management. Notably, the winning technician will represent India at the World Technician Grand Prix 2025 in Japan this November.

Judging criteria varied by category, assessing technicians on troubleshooting and maintenance, service advisors on customer handling and timely vehicle delivery and tele-callers on communication skills. Sales consultants were evaluated on their ability to provide a premium customer experience, while parts managers were judged on efficient stock management and customer service.

Ravinder Singh, Senior Vice-President at Yamaha Motor India Sales, said, "The Yamaha National 3S Grand Prix reflects our deep commitment to nurturing frontline talent and recognizing the critical role they play in delivering an exceptional experience for our customers. This platform not only motivates our dealership staff to strive for excellence but also reinforces our brand promise of quality, reliability and top-tier service. We congratulate all the finalists and look forward to seeing the national winners representing India at the global stage in Japan.”

The National Technician Grand Prix (NTGP), which first launched in India in 2010 with 350 participants, has seen exponential growth. The 2023 edition engaged over 6,000 contestants, with the introduction of the Tele-Caller category in 2024-25 pushing overall participation to an all-time high of 7,567. Beyond the competitive aspect, the Grand Prix underscores Yamaha's commitment to ensuring staff are well-equipped to provide exceptional customer care, a core focus for the company. This commitment is further supported by the Yamaha Motor Academy (YMA), a global training initiative that develops 3S dealership staff into 'professional teams' to ensure premium customer service at all touchpoints.

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