Royal Brothers, A Temporary Bike Rental With A Permanent Connect

Royal Brothers, A Temporary Bike Rental With A Permanent Connect

Kuldip Purohit, Co-Founder and Business Head, Royal Brothers, shares with us the journey so far, the challenges they faced and what lies ahead for this motorcycle rental company.

Purohit says, “Royal Brothers signifies brotherhood and brings a sense of belongingness. We wanted to showcase our brand as one which can be trusted like a brother and provides safety and comfort like a brother does.” He further explains that they wanted to use the term ‘Royal’ in some sense, possibly because one of their earliest achievements was securing a wide range of Royal Enfield motorcycles for their fleet, and also because the team members were all of the same age – like brothers in arms.

Speaking about the challenges the team faced in securing an RTO authorisation, Purohit said, “We took almost six months to procure the first licence in Karnataka. As the officials were not aware of the procedures and the bike rental scheme, we had to educate them about the Central Government’s scheme and the State Government’s role in processing the application.”

When asked if Royal Brothers was a passion product for a team that enjoyed motorcycles or more of a lucrative business opportunity, he said, “Royal Brothers was started with a passion to change the way the industry behaves. Even after 100 years, the rental market is still unorganised and is not treated as an industry. We wanted to change the unorganised sector into an organised one.” He further added by saying that the co-founders and employees are all passionate bikers and motorcycle enthusiasts; their common goal to serve people made it a lucrative business in the process.

Commenting on the recent Covid-19 ordeal, Purohit said, “Covid19 was a challenging and stressful period. Even though it’s not fully over, we believe we have been able to manage it well and will continue to do better in the future. Lockdown was announced suddenly and we had a lot of our assets deployed with customers and on the roads. The first month was difficult, but thanks to the team’s dedicated efforts, we were able to recover the vehicles from the customers and get them back to our yards.”

To ensure customer safety, all rental bikes are checked and sanitised before delivery. The company also makes sure that the assets are regularly washed, cleaned and sanitised, and a proper temperature log of the executives is also maintained.

Elaborating on how the company managed to cut losses when there was no revenue from bookings during the lockdown period, the co-founder spoke about Royal Brothers X, a long-term subscription model, conceived during the second month of lockdown. This enabled customers to book a vehicle for up to nine months and in-turn generated some revenue for the company to sustain the blow.

Commenting on the efforts that go into maintaining and servicing a large fleet of two-wheelers, the business head claimed that they would get the service done at the OEM service centres in the initial days when they had five motorcycles. Going ahead, the Vehicle Health Management team (VHM) was formed with the sole responsibility of maintaining the quality of the fleet across all 23 cities.

The VHM also determines when to retire a particular asset based on a certain number of KMs on the odometer or the number of years on particular models. Market factors also play a crucial role in the discontinuation of certain models in the Royal Brothers’ fleet.

Royal Brothers recently established a touchpoint at the Bangalore International Airport, making it one of the first bike rental companies to do so . Speaking about the operation, Purohit said, “The project took more than six months to materialise. We had a lot of restrictions due to Covid and also the way airports function. We had to procure a lot of approvals from various teams and authorities to begin with. Also, the vehicle models and their maintenance at the airport required a new set of SOPs which we had to develop specifically for the airport. All our executives were trained as per the airport security, functioning and operating guidelines.”

Taking innovation a step further, Royal Brothers has been working with Ather to spread awareness on EVs by facilitating test rides at select locations across Bangalore to help people understand the capabilities of the vehicle.

In these trying times of pollution and rising fuel prices, this initiative strengthens the need for eco-friendly mobility. Furthermore, the company offers Ather scooters in its fleet alongside other prominent EVs. “We believe in sustainable development and would like to play our part in a greener mobility solution,” he adds.

Speaking on the secret behind the company’s success, Purohit says, “Everything looked challenging in the beginning; however, we were determined to succeed. My personal motto is – If there is a problem, find a solution.”

“We have worked round the clock on the feedback of the customers and that has brought us success. The easiest way to figure out the loopholes and lags in the business model for a service-driven business is to listen to its users. We followed the same and kept making changes on a regular basis,” he adds.

Commenting on Bangalore, the metropolitan city of blossoming entrepreneurs and countless start-ups, Purohit says, “Bangalore is Love. We all love the city and believe that there is no other city in the world that could have given us what this city offered us. Bangalore and its people are not averse to new ideas and offer full support to budding entrepreneurs.”

In Royal Brothers’ case, he says, Bangalore has grown over the years and so has the acceptability of bike rentals in the market. He appreciates residents whose entrepreneurial spirit knows no bounds. “There is no dearth of talent in the city. One can find capital, talent, guidance and mentors in abundance,” he concludes.

When asked on what lies ahead for Royal Brothers and if we could expect a gradual inclusion of four-wheelers in the fleet, Purohit said, “We are not looking to move into the four-wheeler category anytime soon, but also not ruling out the possibility. Currently, we want to focus on the two-wheelers and make Brand RB the largest in SE Asia.” (MT)

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India’s Electric Two-Wheeler Thrust

India’s Electric Two-Wheeler Thrust

July 2021 was a month of much activity and announcements in the Indian electric two-wheeler industry. Much of it had to do with the announcement of Phase II of FAME II scheme by the Central Government, which seemed to favour the early adoption of electric two- and three-wheelers. Many states followed suit with a new or revised electric vehicle (EV) policy. Of the opinion that the new FAME II scheme will disrupt the two-wheeler market in India, Tarun Mehta, CEO and Co-founder, Ather Energy, said, “They could clock sales of over six million units by 2025.”

The increase in maximum subsidy limit from 20 to 40 percent in the case of initial acquisition cost has enabled electric two-wheeler OEMs to reduce the sticker price of their products a good deal. The arrangement is such that the government will reimburse the OEM the subsidy amount after it has sold the vehicle to its customer, the actual beneficiary. “Lowering the prices of electric scooters will help to persuade more riders to switch to an electric one,” said Jeetender Sharma, MD and Founder, Okinawa Autotech. Sohinder Gill, Director General, Society of Manufacturers of Electric Vehicles (SMEV), informed, “The Gujarat State Government’s subsidy of INR 20,000 for electric two-wheelers that cost up to INR 150,000 has a potential to make it an EV hub,” Referring to the Maharashtra EV policy, which provides a subsidy of INR 10,000 on an electric two-wheeler, Nagesh Basavanhalli, MD and CEO, Ampere Vehicles, remarked, “The policy will not only boost electric vehicle growth, it will also provide employment.”

Helping electric two- and three-wheeler proliferate, the Phase II of FAME II and the EV policies of various states, it is clear, are looking at attracting investments and employment opportunities. These policies are also looking at creating a self-sufficient (Atmanirbhar Bharat) ecosystem of fundamental manufacture – that of chips, battery cells, motors and controllers. India has the software but needs the hardware, mentioned a source. He pointed at Ola’s high voltage campaign for its e-scooter, and said that the real slog will start only after the plant is up and running. It will begin when the e-scooter hits the road and starts competing against numerous others. Stressing on the presence of equally capable global, regional and local players, he explained, it is as necessary to understand the psyche of the market as much as it is to have the technology and the money to invest. Carrying with them the image of being premium and technologically superior, the Ather e-scooters have been attracting attention for some time.

Its dealer from Maharashtra mentioned that awareness for electric two-wheelers is growing and the number of footfalls after the fuel price hike. Range anxiety, however, remains to be a challenge, he said. Across segments – Ather e-scooters are said to be premium offerings compared to others with a price premium of roughly INR 30,000 to INR 40,000. Range anxiety is a factor that is proving challenging to many. Especially along with the higher initial acquisition cost. The innovative technological achievements like a detachable battery pack that could be taken out for charging at home or in the office are helping to an extent. They are also highlighting the efforts of the electric two-wheeler OEMs to understand the dynamic regulatory and market requirements.

Investments in technology involving materials and sciences are yielding better products no doubt. With the emergence of demand for commercial-use electric three-wheelers, companies like Komaki are quick to respond. Its XGT CAT 2.0 e-bike with a 350 kg payload is designed to address the needs of e-commerce logistics companies like Delhivery and Ekart, and aggregator platforms like Swiggy and Zomato. Looking at maximum uptime and reliability in the last-mile space, commercial electric three-wheeler users, tasked with attacking as many pin codes and as many customers as they could in a strict time stipulation, are keen to control costs as well as reduce their carbon footprint. Leveraging IoT and AI to analyse data, they are choosing between Lithium-ion powered and lead-acid battery-powered electric two-wheelers. (MT)

 

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Suzuki Hayabusa Teased Ahead Of Premier On February 5th

Suzuki Hayabusa Teased Ahead Of Premier On February 5th

Japanese bike-maker, Suzuki, is set to showcase their iconic flagship motorcycle on February 5th. The Hayabusa, first launched in 1999, gained a massive cult following from eager fans all over the world. Once termed the world’s fastest production motorcycle, this superbike will soon be back in action.

The teaser, which runs 25 seconds long, shows glimpses of the 4-cylinder sports bike, on a bowl track, doing around 180 mph at 10,000 RPM, 1,000 RPM still left for its redline.

The Hayabusa still retains the analogue instrument cluster, an uncommon sight in today’s premium motorcycle market. The engine will meet the latest European (and consequently Indian) emissions regulations.

The world-wide unveil next week is expected to shed more light on the details of the motorcycle.

 

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JK Tyre’s JKNRC Racing Championship To Kick Off This Weekend

JK Tyre’s JKNRC Racing Championship To Kick Off This Weekend

JK Tyre is all set to host the 24th JK Tyre FMSCI National Racing Championship (JKNRC) 2021 at the Kari Motor Speedway, Coimbatore on 23-24 Oct 2021. The event will also witness the debut of the Royal Enfield Continental GT Cup.

Royal Enfield has announced its debut into track racing with its flagship racing motorcycle – the Continental GT 650. Typically involving faired/sports motorcycles, the Continental GT Cup is India’s first retro motorcycle racing format. It is aimed at making track racing accessible for new entrants as well as experienced racers.

With over 300 aspirants applying for the race, 100 racers were shortlisted and invited to Coimbatore for the selection on Monday, 18 October. Making up the final racing roster are 18 riders who qualified for the races on Saturday and Sunday. Additionally, two media wild cards were also shortlisted for the race. 

Riders from across the country took part in the qualifiers with Anfal Akdhar, a rider from Thirssur, topping the chart at 1:23.126 minutes, Anish Damodara Shetty, a well-known rider, also provided strong competition. Lani Zena Fernandez, a young lady from Puducherry, took the track by storm with her confidence on the track. Raivat Dhar, a young racer from Jammu, also made it to the final grid. With the majority of the racers being from Southern India, Raivat will represent the northernmost state of the country at the race on Sunday.  (MT)

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Ultraviolette Automotive Elevates Vinayak Bhat As Chief Product Officer

Ultraviolette Automotive Elevates Vinayak Bhat As Chief Product Officer

TVS Motor Company-backed Ultraviolette Automotive, a premium electric motorcycle company, has promoted  Vinayak Bhat to the position of Chief Product Officer. 

In his new role, Bhat will be tasked to expand Ultraviolette’s product portfolio through the entire lifecycle from inception and design to development and market introduction. He will lead Ultraviolette's endeavours in broadening its product range and catalysing innovation in the high-performance EV space.  

Vinayak Bhat said, "I've witnessed Ultraviolette's unwavering pursuit of innovation. My goal is to craft exceptional products for global markets through our strategy of vertical integration - specifically across critical elements like the battery technology, drivetrain and vehicle architecture. Our aim: redefine standards and solidify Ultraviolette’s position as a global leader in electric mobility."

Before assuming the role of CPO, Bhat served as the Technical Director and Principal Engineer at Ultraviolette. Since joining the company in 2017, he has played a pivotal role in the development of the F77 Mach 2 and F99 Racing Platform and overseeing coordination across all aspects of product development, engineering, operations, and manufacturing functions. 

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette Automotive said, "Vinayak's in-depth understanding of aerospace and electric vehicle technologies provides him with a unique perspective that will be critical in driving our culture of innovation. His leadership was instrumental in the successful launch of our flagship products - the F77 and the F77 Mach 2. I am confident that with Vinayak’s appointment as CPO, we will achieve newer heights in innovation and market penetration."

Bhat started his professional journey in 2013 at the Indian Space Research Organisation (ISRO) as a structural engineer. Further transitioning to Safran Engineering as a design analyst, he is said to have contributed significantly towards key projects for Airbus and Boeing, with a focus on landing gears, nacelles, and fuselage components.
Niraj Rajmohan, CTO & Co-Founder, Ultraviolette Automotive said, "Vinayak has been instrumental in driving our product development initiatives. His exceptional technical prowess and exemplary leadership have been pivotal in realising our vision. As CPO, his visionary leadership will play a crucial role in our quest for global leadership in electric mobility. We eagerly anticipate the strategic direction he will provide, propelling us forward and opening new avenues for growth and innovation.”

Ultraviolette Automotive plans to introduce new products for multiple mobility segments over the next five years, targeting both domestic and international markets.

 

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