Kuldip Purohit, Co-Founder and Business Head, Royal Brothers, shares with us the journey so far, the challenges they faced and what lies ahead for this motorcycle rental company.

Purohit says, “Royal Brothers signifies brotherhood and brings a sense of belongingness. We wanted to showcase our brand as one which can be trusted like a brother and provides safety and comfort like a brother does.” He further explains that they wanted to use the term ‘Royal’ in some sense, possibly because one of their earliest achievements was securing a wide range of Royal Enfield motorcycles for their fleet, and also because the team members were all of the same age – like brothers in arms.

Speaking about the challenges the team faced in securing an RTO authorisation, Purohit said, “We took almost six months to procure the first licence in Karnataka. As the officials were not aware of the procedures and the bike rental scheme, we had to educate them about the Central Government’s scheme and the State Government’s role in processing the application.”

When asked if Royal Brothers was a passion product for a team that enjoyed motorcycles or more of a lucrative business opportunity, he said, “Royal Brothers was started with a passion to change the way the industry behaves. Even after 100 years, the rental market is still unorganised and is not treated as an industry. We wanted to change the unorganised sector into an organised one.” He further added by saying that the co-founders and employees are all passionate bikers and motorcycle enthusiasts; their common goal to serve people made it a lucrative business in the process.

Commenting on the recent Covid-19 ordeal, Purohit said, “Covid19 was a challenging and stressful period. Even though it’s not fully over, we believe we have been able to manage it well and will continue to do better in the future. Lockdown was announced suddenly and we had a lot of our assets deployed with customers and on the roads. The first month was difficult, but thanks to the team’s dedicated efforts, we were able to recover the vehicles from the customers and get them back to our yards.”

To ensure customer safety, all rental bikes are checked and sanitised before delivery. The company also makes sure that the assets are regularly washed, cleaned and sanitised, and a proper temperature log of the executives is also maintained.

Elaborating on how the company managed to cut losses when there was no revenue from bookings during the lockdown period, the co-founder spoke about Royal Brothers X, a long-term subscription model, conceived during the second month of lockdown. This enabled customers to book a vehicle for up to nine months and in-turn generated some revenue for the company to sustain the blow.

Commenting on the efforts that go into maintaining and servicing a large fleet of two-wheelers, the business head claimed that they would get the service done at the OEM service centres in the initial days when they had five motorcycles. Going ahead, the Vehicle Health Management team (VHM) was formed with the sole responsibility of maintaining the quality of the fleet across all 23 cities.

The VHM also determines when to retire a particular asset based on a certain number of KMs on the odometer or the number of years on particular models. Market factors also play a crucial role in the discontinuation of certain models in the Royal Brothers’ fleet.

Royal Brothers recently established a touchpoint at the Bangalore International Airport, making it one of the first bike rental companies to do so . Speaking about the operation, Purohit said, “The project took more than six months to materialise. We had a lot of restrictions due to Covid and also the way airports function. We had to procure a lot of approvals from various teams and authorities to begin with. Also, the vehicle models and their maintenance at the airport required a new set of SOPs which we had to develop specifically for the airport. All our executives were trained as per the airport security, functioning and operating guidelines.”

Taking innovation a step further, Royal Brothers has been working with Ather to spread awareness on EVs by facilitating test rides at select locations across Bangalore to help people understand the capabilities of the vehicle.

In these trying times of pollution and rising fuel prices, this initiative strengthens the need for eco-friendly mobility. Furthermore, the company offers Ather scooters in its fleet alongside other prominent EVs. “We believe in sustainable development and would like to play our part in a greener mobility solution,” he adds.

Speaking on the secret behind the company’s success, Purohit says, “Everything looked challenging in the beginning; however, we were determined to succeed. My personal motto is – If there is a problem, find a solution.”

“We have worked round the clock on the feedback of the customers and that has brought us success. The easiest way to figure out the loopholes and lags in the business model for a service-driven business is to listen to its users. We followed the same and kept making changes on a regular basis,” he adds.

Commenting on Bangalore, the metropolitan city of blossoming entrepreneurs and countless start-ups, Purohit says, “Bangalore is Love. We all love the city and believe that there is no other city in the world that could have given us what this city offered us. Bangalore and its people are not averse to new ideas and offer full support to budding entrepreneurs.”

In Royal Brothers’ case, he says, Bangalore has grown over the years and so has the acceptability of bike rentals in the market. He appreciates residents whose entrepreneurial spirit knows no bounds. “There is no dearth of talent in the city. One can find capital, talent, guidance and mentors in abundance,” he concludes.

When asked on what lies ahead for Royal Brothers and if we could expect a gradual inclusion of four-wheelers in the fleet, Purohit said, “We are not looking to move into the four-wheeler category anytime soon, but also not ruling out the possibility. Currently, we want to focus on the two-wheelers and make Brand RB the largest in SE Asia.” (MT)

Comments (0)

ADD COMMENT

Link Copied!

Aprilia India, one of the leading two-wheeler manufacturers, has introduced the 2026 Special Edition Tuono 457, paying homage to the heritage of the 2006 Tuono 1000R. Available in Mamba Black and Puma Grey, the model is priced at INR 399,000 (ex-showroom Maharashtra) and is available for pre-booking at select showrooms.

The special edition retains the 457cc parallel-twin engine, producing 47.6 hp (35 kW) and 43.5 Nm of torque. Key technical features include an aluminium chassis, ride-by-wire throttle, multi-level traction control and a TFT digital instrument cluster.

Aprilia has introduced a suite of enhancements focused on ergonomics and daily usability, including an elevated handlebar, which is now repositioned to provide an upright posture, reducing rider strain.

A smoked-finish aero flyscreen designed to reduce wind fatigue, adjustable brake lever for customisation to suit rider hand size, improving braking modulation. Recalibrated suspension that is now a softer initial stroke to absorb road imperfections, with preload adjustability at both ends. Upgraded Saddle featuring high-resilience foam to dampen vibrations.

Diego Graffi, Chairman and Managing Director, Piaggio Vehicles, said, "The Special Edition Tuono 457 has been developed with a clear focus on enhancing rider comfort and everyday usability while preserving the high performance, precision and character that define Aprilia motorcycles. With the plethora of enhancements like the aerodynamic flyscreen, revised suspension setup, upgraded saddle, raised handlebar position and adjustable brake lever, the motorcycle is more comfortable and confidence-inspiring across urban rides and longer journeys."

"The new Mamba Black and Puma Grey liveries add an even stronger visual identity, making this a distinctive expression of Aprilia’s naked DNA. At the attractive pricing we are launching it, we believe this is most value-for-money naked twin cylinder mid-performance motorcycle available to Indian riders. With its segment-defining 47.6 hp twin-cylinder engine, electronic ride-by-wire throttle, and multi-level traction control, the Special Edition Tuono 457 firmly re-establishes itself as the absolute technical benchmark for the naked segment," he added.

Aprilia offers a 4-year or 48,000 km warranty on the motorcycle. Optional accessories include a passenger seat cover, USB socket, TPMS, quick shifter and fork sliders.

Comments (0)

ADD COMMENT

Link Copied!

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company celebrated World Motorcycle Day by organising a nationwide ride focused on road safety and responsible riding practices. The initiative involved more than 1,000 riders across 17 Indian cities.

The event drew participants from the TVS Apache Owners Group (AOG) and the TVS Ronin riding communities. The safety awareness campaign focused on the use of protective riding gear, adherence to traffic regulations, responsible urban and highway riding behaviour and respect for public spaces & local communities.

The event coincided with the ongoing 20-year anniversary of the TVS Apache brand, which has sold over 6.5 million units, over 500,000 registered members in the TVS Apache Owners Group (AOG).

The primary flagship ride for the nationwide movement was hosted in Bengaluru, gathering more than 100 customers for curated riding experiences and interactions with the TVS AOG and TVS Ronin CULT communities.

Vimal Sumbly, Head of Premium Business, TVS Motor Company, said, "Motorcycling today is about far more than travelling from one destination to another - it is a way of life shaped by freedom, discipline, responsibility and camaraderie. It was inspiring to see riders across India come together to celebrate the spirit of riding while demonstrating that true motorcycling begins with respect for the road, for fellow riders and for the communities we ride through. This year’s World Motorcycle Day celebration is especially meaningful as we continue to commemorate two decades of TVS Apache - a brand born from our racing DNA and today embraced by over 6 million customers globally. Over the years, TVS Apache and TVS Ronin have evolved beyond motorcycles to become communities that bring together passionate riders through performance, experiences and a shared love for motorcycling. Through initiatives like these, we remain committed to building a stronger riding culture and creating experiences that make every ride safe, responsible and memorable".

Comments (0)

ADD COMMENT

Link Copied!

The Indian two-wheeler industry is projected to achieve a moderate wholesale volume growth of 3–5 percent in FY2027, according to the latest sector update by credit rating agency ICRA.

While the sector enters the new fiscal year on a strong footing, the pace of growth is expected to normalise due to macroeconomic factors, a high base effect and geopolitical uncertainties.

Despite a more conservative outlook for the upcoming fiscal year, the industry continues to demonstrate baseline resilience, backed by healthy retail momentum and expanding international footprints.

The company stated that data from May 2026 highlights robust near-term demand dynamics across domestic and international channels. Domestic wholesales clocked 15.7 percent YoY growth, reaching 1.9 million units in May 2026. This volume was primarily driven by improved affordability stemming from GST 2.0 reforms and advanced consumer buying ahead of announced price hikes by original equipment manufacturers (OEMs).

On the other hand, retail sales maintained a steady upward trajectory, expanding 7.5 percent YoY during the month. Retail demand was supported by seasonal marriage season purchases and a highly diversified product mix spanning entry-level commuter options and aspirational premium models.

Exports surged 31.3 percent YoY in May 2026, which follows a strong performance in FY2026, where overall exports expanded by 23.3 percent, driven by expanding OEM product portfolios and a broader global acceptance of Indian two-wheeler brands.

The electric two-wheeler (E2W) market continues to outpace the broader internal combustion engine (ICE) segments in terms of growth velocity with EV penetration touching 8.9 percent (172,148 units) in May 2026, up 71.7 percent YoY.

This sharp rise in volume reflects improving ecosystem support, such as charging infrastructure expansion, and a structural shift in consumer acceptance toward electric mobility alternatives.

ICRA's moderate 3–5 percent growth projection for FY2027 balances several conflicting operational variables. Tailwinds includes sustained demand from ongoing GST rationalisation benefits and strong vehicle replacement demand from urban and semi-urban fleets.

On the other hand, growth could be constrained by extreme heatwaves that temporarily lower showroom footfalls, localised supply constraints for specific high-demand models and inflation-driven vehicle price adjustments.

Furthermore, a potentially weak or disrupted monsoon season triggered by El Niño patterns presents a risk to rural purchasing power.  Lastly, ongoing geopolitical tensions in West Asia remain a critical monitorable, as further escalation could destabilise global shipping lanes, disrupt manufacturing supply chains and increase raw material cost structures.

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-headquartered electric vehicle manufacturer Ultraviolette Automotive has announced a strategic alliance with Elektrorider, appointing them as the official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia and Czechia. The partnership marks a major phase in Ultraviolette’s international expansion, bringing its total footprint to 18 European countries.

Through this distributor agreement, Ultraviolette will introduce its high-performance electric motorcycle lineup – specifically the F77 MACH 2 and F77 SuperStreet – to the Central and Eastern European (CEE) markets. Elektrorider will leverage its existing retail network in electric two-wheelers and scooters to oversee sales, test rides, spare parts logistics and aftersales service.

The expansion leverages the distinct aerodynamic styling and performance architecture of Ultraviolette's core platforms. The design language emphasises fully faired battery enclosures, exposed trellis subframes and sharp geometry optimised for sport riding.

Ultraviolette has established market-specific, introductory on-road pricing structures across the CEE region for its high-tier RECON editions finished in Turbo Red.

Narayan Subramaniam, CEO and Co-Founder, Ultraviolette, said, “We are proud to Make in India for the World and it is immensely encouraging that the response to the F77 across key European markets has been positive. Customers have embraced our vision of performance electric mobility with remarkable enthusiasm."

"Expanding into Hungary and the Central and Eastern European region marks a significant milestone in our journey, given the region’s strong motorcycling culture and passionate rider communities. We believe the F77, with its bold design, advanced technology and exhilarating performance, will resonate strongly with riders seeking a new generation of motorcycling experiences,” said Subramaniam.

Attila Pavuk, Chief Operating Officer, Elektrorider, added, “The F77 combines performance, technology, design, and emotion in a truly unique way. Our team has completed dedicated sales, technical and after-sales training, and we are ready to support customers from the first test ride through sales, spare parts, service, and long-term technical assistance. Our short-term goal is to give as many riders as possible the opportunity to experience the future of electric motorcycling, a future that is already here.”

Comments (0)

ADD COMMENT

Link Copied!