Kuldip Purohit, Co-Founder and Business Head, Royal Brothers, shares with us the journey so far, the challenges they faced and what lies ahead for this motorcycle rental company.

Purohit says, “Royal Brothers signifies brotherhood and brings a sense of belongingness. We wanted to showcase our brand as one which can be trusted like a brother and provides safety and comfort like a brother does.” He further explains that they wanted to use the term ‘Royal’ in some sense, possibly because one of their earliest achievements was securing a wide range of Royal Enfield motorcycles for their fleet, and also because the team members were all of the same age – like brothers in arms.

Speaking about the challenges the team faced in securing an RTO authorisation, Purohit said, “We took almost six months to procure the first licence in Karnataka. As the officials were not aware of the procedures and the bike rental scheme, we had to educate them about the Central Government’s scheme and the State Government’s role in processing the application.”

When asked if Royal Brothers was a passion product for a team that enjoyed motorcycles or more of a lucrative business opportunity, he said, “Royal Brothers was started with a passion to change the way the industry behaves. Even after 100 years, the rental market is still unorganised and is not treated as an industry. We wanted to change the unorganised sector into an organised one.” He further added by saying that the co-founders and employees are all passionate bikers and motorcycle enthusiasts; their common goal to serve people made it a lucrative business in the process.

Commenting on the recent Covid-19 ordeal, Purohit said, “Covid19 was a challenging and stressful period. Even though it’s not fully over, we believe we have been able to manage it well and will continue to do better in the future. Lockdown was announced suddenly and we had a lot of our assets deployed with customers and on the roads. The first month was difficult, but thanks to the team’s dedicated efforts, we were able to recover the vehicles from the customers and get them back to our yards.”

To ensure customer safety, all rental bikes are checked and sanitised before delivery. The company also makes sure that the assets are regularly washed, cleaned and sanitised, and a proper temperature log of the executives is also maintained.

Elaborating on how the company managed to cut losses when there was no revenue from bookings during the lockdown period, the co-founder spoke about Royal Brothers X, a long-term subscription model, conceived during the second month of lockdown. This enabled customers to book a vehicle for up to nine months and in-turn generated some revenue for the company to sustain the blow.

Commenting on the efforts that go into maintaining and servicing a large fleet of two-wheelers, the business head claimed that they would get the service done at the OEM service centres in the initial days when they had five motorcycles. Going ahead, the Vehicle Health Management team (VHM) was formed with the sole responsibility of maintaining the quality of the fleet across all 23 cities.

The VHM also determines when to retire a particular asset based on a certain number of KMs on the odometer or the number of years on particular models. Market factors also play a crucial role in the discontinuation of certain models in the Royal Brothers’ fleet.

Royal Brothers recently established a touchpoint at the Bangalore International Airport, making it one of the first bike rental companies to do so . Speaking about the operation, Purohit said, “The project took more than six months to materialise. We had a lot of restrictions due to Covid and also the way airports function. We had to procure a lot of approvals from various teams and authorities to begin with. Also, the vehicle models and their maintenance at the airport required a new set of SOPs which we had to develop specifically for the airport. All our executives were trained as per the airport security, functioning and operating guidelines.”

Taking innovation a step further, Royal Brothers has been working with Ather to spread awareness on EVs by facilitating test rides at select locations across Bangalore to help people understand the capabilities of the vehicle.

In these trying times of pollution and rising fuel prices, this initiative strengthens the need for eco-friendly mobility. Furthermore, the company offers Ather scooters in its fleet alongside other prominent EVs. “We believe in sustainable development and would like to play our part in a greener mobility solution,” he adds.

Speaking on the secret behind the company’s success, Purohit says, “Everything looked challenging in the beginning; however, we were determined to succeed. My personal motto is – If there is a problem, find a solution.”

“We have worked round the clock on the feedback of the customers and that has brought us success. The easiest way to figure out the loopholes and lags in the business model for a service-driven business is to listen to its users. We followed the same and kept making changes on a regular basis,” he adds.

Commenting on Bangalore, the metropolitan city of blossoming entrepreneurs and countless start-ups, Purohit says, “Bangalore is Love. We all love the city and believe that there is no other city in the world that could have given us what this city offered us. Bangalore and its people are not averse to new ideas and offer full support to budding entrepreneurs.”

In Royal Brothers’ case, he says, Bangalore has grown over the years and so has the acceptability of bike rentals in the market. He appreciates residents whose entrepreneurial spirit knows no bounds. “There is no dearth of talent in the city. One can find capital, talent, guidance and mentors in abundance,” he concludes.

When asked on what lies ahead for Royal Brothers and if we could expect a gradual inclusion of four-wheelers in the fleet, Purohit said, “We are not looking to move into the four-wheeler category anytime soon, but also not ruling out the possibility. Currently, we want to focus on the two-wheelers and make Brand RB the largest in SE Asia.” (MT)

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Classic Legends, one of the leading mid-sized motorcycle manufacturers, has launched a nationwide service initiative titled the ‘Legends’ Care Camp’ across its authorised Jawa, Yezdi and BSA dealership network. The event is scheduled to run from 23 May to 31 May, 2026.

This initiative reflects the company’s commitment to improving the aftersales experience and customer satisfaction. The service camp will take place in various cities, providing owners with comprehensive vehicle health check-ups and benefits related to service, spare parts, labour and accessories.

During the camp, trained technicians will conduct a 72-point motorcycle inspection. This assessment focuses on key performance and safety areas, including: engine performance, braking systems, clutch operation, electrical systems, tyre condition, suspension, battery health and overall vehicle condition.

The initiative is designed to ensure optimal riding performance and safety, particularly as riders prepare for the monsoon season. Customers visiting dealerships can also access expert consultations on motorcycle upkeep and special offers on periodic maintenance.

Jayapradeep Vasudevan, Head of National Business Operations, Classic Legends, said, “At Classic Legends, customer experience and rider satisfaction remain at the core of our approach. Through the “Legends’ Care Camp”, we aim to offer riders expert service support and proactive vehicle care, ensuring their motorcycles continue to deliver the performance, reliability and riding experience that our brands are known for.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched its XPulse 200 4V and XPulse 200 Pro motorcycles in the United Kingdom, expanding its international adventure motorcycle line-up.

The rollout represents the next phase of the manufacturer's European expansion, following its initial entry into the UK market last year through a distribution partnership with MotoGB.

The motorcycles were introduced at the Inch Perfect Trials in the Ribble Valley, marking the brand's latest European expansion following recent market entries in Italy and Spain. Distribution and aftersales service will be managed via MotoGB’s network of 36 sales and service outlets across the UK, with all models backed by a two-year warranty.

Both models are powered by a 199.6cc, four-stroke, four-valve, single-cylinder, oil-cooled engine paired with a five-speed constant-mesh transmission. The engine produces 18.9 BHP at 8,500 RPM and 17.35 Nm of torque at 6,500 RPM. The motorcycles feature an LCD instrument cluster with Bluetooth connectivity and turn-by-turn navigation, a Class-D LED projector headlamp and three anti-lock braking system (ABS) modes (Road, Off-Road and Rally).

Harshavardhan Chitale, CEO, Hero MotoCorp, said, “The launch of the XPulse 200 series marks an important step in strengthening Hero MotoCorp’s global adventure motorcycling portfolio in the UK. The XPulse has created a strong identity globally as an accessible yet highly capable adventure motorcycle that appeals to both - everyday riders and off-road enthusiasts. With its proven performance, versatility and adventure-focused DNA, we are confident that the XPulse range will strongly resonate with the riders. As we continue to expand across international markets, our focus remains on bringing globally benchmarked products and building deeper customer engagement worldwide.”

The XPulse 200 Pro includes hardware adaptations for off-road use, featuring handlebar risers to assist with standing positions and an extended gear shift lever designed to accommodate off-road riding boots. Both variants are equipped with protective bash plates, handguards, and a rear luggage plate with integrated cargo hooks as standard equipment.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, a part of TVS Group, has appointed Ravindran Shanmugam as an independent director for a 5-year term, effective 13 May 2026, pending shareholder approval.

Shanmugam is a technology entrepreneur and business leader with experience in digital transformation and AI platforms. He currently serves as the Co-Founder and Executive Chairman of Mablle, an AI-based interior design platform in Singapore. He has previously worked as a management consultant at McKinsey & Company and is an alumnus of the University of Oxford.

Sudarshan Venu, Chairman, TVS Motor Company, said, “Ravindran Shanmugam brings deep expertise in digital & consumer-focused businesses, and AI-led transformation, along with strong experience in strategy, entrepreneurship and scaling businesses across global markets. His perspectives will add valuable depth to the TVS Motor board as we continue to strengthen our future-ready growth ambitions. We are delighted to welcome him and look forward to benefiting from his insights and guidance.”

Ravindran Shanmugam, said, “I am honoured to join the board of TVS Motor Company, an institution with a strong legacy of engineering excellence, customer trust and global ambition. Mobility is being reshaped by technology, digital ecosystems, AI and evolving consumer expectations, and TVS Motor is well positioned to play a meaningful role in this transformation. I look forward to contributing to the board’s deliberations and supporting the company’s long-term growth journey with perspectives from technology-led transformation, platform businesses and consumer-focused innovation.”

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has reported revenue of INR 472.70 billion for FY2025-26, up 30 percent YoY, as compared to INR 362.51 billion last year.

The company reported its operating EBITDA for the year stood at 12.9 percent, while operating profit before tax reached INR 49.75 billion, up 40 percent YoY.

For FY2026, combined sales of two and three-wheelers increased by 24 percent to 5.88 million units. Within this total, motorcycle sales rose by 24 percent to 2.71 million units, while scooter sales grew by 27 percent to 2.41 million units.

Three-wheeler sales reached 219,000 units, an increase of 63 percent, while electric vehicle sales grew by 33 percent to 371,000 units, bringing the total customer base for this segment to more than 900,000.

For Q4 FY2026, the company recorded revenue of INR 128.08 billion, the operating EBITDA margin for the quarter was 13.1 percent. Normalised revenue for the quarter grew by 36 percent when excluding benefits from government incentive schemes recorded in the prior year.

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