Royal Enfield Launches The 2024 Classic 350 In A Gleaming New Avatar

Royal Enfield Launches The 2024 Classic 350 In A Gleaming New Avatar

Royal Enfield has launched the 2024 Classic 350 in a gleaming new avatar that includes seven beautiful, dazzling colour ways – Heritage, Heritage Premium, Signals, Dark and Emerald – inspired by its past, present and future. True to its character and the popularity it has enjoyed over its journey as a classic British motorcycle, the Classic 350 gets enhanced features to accomplish perfect fusion of tradition and modernity. 

The enhanced features include LED headlamps, LED pilot lamp, gear position indicator on cluster and type C USB charging point. In case of the seven beautiful, dazzling colour ways across five new variants, it is the heritage ‘trim’ that gets Madras Red and Jodhpur Blue. The heritage Premium ‘trim’ gets Medallion Bronze under the dual colour theme. The Signals ‘Trim’ gets the colour of sand with gun grey that is typically a camouflage colour scheme used by the army vehicles serving in the deserts. There’s a hint of blue elements, which brings a modern twist to it, according to company. 

The Dark Series ‘trim’ features the Gun Grey colour shade, which is a dual tone scheme of grey and black with a prominent copper highlight and Stealth Black (a black-on-black scheme).  

The Emerald ‘trim’ is the most striking of the new colour ways and embodies the beauty and grandeur of British motorcycles from the 1950s. It is a regal green in stunning contrast to the gleaming chrome with copper pinstripe. The Emerald Classic 350 gets tripper pod as standard. 

Under the ‘Year and the Decade of the Classic’, Royal Enfield will be introducing programmes and services that offer customers new flavours and expressions of the Classic – the most definitive being the Royal Enfield Factory Custom programme that involves a bespoke motorcycle personalisation and design studio service to help bring their very own unique design vision to life. It will be launched in September as an exclusive limited slot service each month and is touted as a first-of-its-kind programme in the industry.

The ‘custom’ programme will be backed by a full manufacturer warranty and a wide range of Genuine Motorcycle Accessories.

The company has introduced a unique collaboration with Nappa Dori (a brand renowned for seamlessly blending Indian heritage and modern design sensibilities) to offer customers a distinctive blend of functionality and elegance with thoughtfully curated and meticulously crafted range of products including helmet, duffel bags and backpacks, wallets, laptop sleeves and other lifestyle items. The collection will be available exclusively at the Royal Enfield online apparel store.

The company also plans to introduce an exciting endeavour with Design Mumbai for riders with a keen interest in art and design. Slated to host a special session on classic design by the world’s top designers, this collaboration will meld the worlds of motorcycling and design, providing a unique opportunity to explore the creative processes that shape the aesthetics and functionality of their beloved motorcycle.

Deliveries of the 2024 Classic 350 line up with start from September. 

Speaking about the new developments involving the Classic 350 motorcycle, Royal Enfield CEO B Govindarajan, said, “The Classic is our true-north and keeps us real and rooted in our mission and philosophy of pure motorcycling. From being the most-loved motorcycle, to being a blank canvas for inspirations and customization, and from fueling millions of overland journeys, to fueling Royal Enfield’s success, the Classic has practically created the middleweight category in India. As we evolve the Classic with this new 2024 edition, we’ve stayed true to its originality and essence. With this showcase, we also kickstart the Year and the Decade of the Classic with unique collaborations and services, all aimed at furthering our commitment to elegant aesthetics, and high-quality engineering.”

India Yamaha Motor Reintroduces MotoGP Editions, Updates FZ Colour Options

Yamaha India - MotoGP

India Yamaha Motor has announced the return of the Monster Energy Yamaha MotoGP Edition for the R15 V4 and MT-15 Version 2.0 motorcycle models. The release, the company says, responds to customer demand for the company's racing-livery options.

The Monster Energy Yamaha MotoGP Edition models display liveries inspired by Yamaha's racing division across the fuel tank, side panels, and tank shrouds. The R15 V4 MotoGP Edition is priced starting at INR 176,050 ex-showroom Delhi, while the MT-15 MotoGP Edition begins at INR 177,230.

Alongside the special editions, Yamaha updated colour variants across its FZ product range. The FZ-S Fi Hybrid receives an Ice Storm colour scheme, while the existing Matte Black version gets updated graphics. The FZ-S Fi line gains a Metallic Black finish.

Pricing for the updated FZ range starts at INR 129,880 ex-showroom Delhi for the standard FZ-S Fi, with the FZ-S Fi Hybrid variant priced at INR 139,200.

Studds Launches Raider Youth Full-Face Helmet At INR 1,175

Studds

Studds Accessories, one of the leading two-wheeler helmet manufacturer, has launched its latest product the Raider Youth, a full-face helmet designed for younger riders and adults requiring smaller head sizes at prices starting INR 1,175.

The release marks the introduction of a dedicated small-sized full-face model into the company's product line-up. The Raider Youth is an ISI-certified helmet that provides chin and lower-face coverage, moving beyond the open-face helmet designs that have traditionally dominated the youth and small-head-size segments in India. It is offered in two sizes: XXS (520 mm) and XS (540 mm), catering to children, teenagers and female riders or adults with smaller head dimensions.

The product features an outer shell constructed from ABS material paired with an expanded polystyrene (EPS) liner. The ventilation system uses top exhaust ports to channel airflow through the interior, while additional hardware includes a scratch-resistant quick-release visor, micro-fibre inner lining and a quick-release chin strap mechanism.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said, "Young riders today are more aware of style, comfort, and safety than ever before, and parents are increasingly seeking products that offer enhanced protection without compromising on usability. The Raider Youth has been developed to address these expectations through a purpose-built full-face design that delivers greater coverage and confidence for young riders. Its vibrant colour palette, modern styling, rider-focused comfort features, and trusted safety credentials have been brought together to make helmet usage both appealing and reassuring. We believe the Raider Youth will resonate strongly with young riders and their families while encouraging the habit of safe riding from an early age."

The initial launch comprises the Unicolor variant across 12 finish options, including solid, matte, and chameleon finishes: White, Black, Cherry Red, Flame Blue, Lavender Pink, Pastel Green, Petrol Blue, Dark Pink, Chameleon Pink, Chameleon Blue, Matt Black, and Military Green.

Anuj Dua

Hero MotoCorp, the world’s two-wheeler manufacturer, has appointed Anuj Dua as the new Chief Business Officer – Premium Segment to oversee its motorcycle and scooter operations in higher-displacement categories.

Dua brings experience from previous executive roles across Hero MotoCorp, Royal Enfield and Bajaj Auto, where he managed global product strategy, brand development and market expansion.

In his new role, Dua will manage product portfolio expansion, strategic partnerships, retail network development and customer engagement initiatives, including community events and branded merchandise across performance and lifestyle segments.

In FY2026, Hero MotoCorp expanded its product line-up through the introduction of models including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and the Harley-Davidson X440 T. To support these offerings, the manufacturer expanded its dedicated Hero Premia retail and service network to more than 130 stores across India. The standalone outlets feature specialised sales personnel and dedicated service bays.

Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, said, “The global mobility landscape is undergoing a significant transformation, led by rising consumer aspirations for premiumization including curated premium experiences. At Hero MotoCorp, we are responding to these transformative shifts with a future-focused strategy that combines innovation, design excellence, performance engineering and deeper customer engagement. Our expanding premium portfolio, retail transformation and motorsport initiatives are integral to this strategy, accelerating product innovation, strengthening brand aspiration, and reinforcing our position as a globally admired mobility brand which is proudly Made in India.”

At present, the company manufactures its premium range from its facility Neemrana, Rajasthan, which incorporates automated assembly lines and digital quality control systems. The vehicle platforms integrate electronic architecture supporting over-the-air software updates and rider assistance systems.

Additionally, the company utilises its Hero MotoSports division to evaluate chassis dynamics, electronic systems and powertrain durability for application across its commercial production models.

TVS Motor Company Sells 437,394 2Ws In July 2026

TVS Motor Co

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of TVS VENU, has announced its wholesale figures for July 2026 selling 629,675 units. This marks a 38 percent increase compared to 456,350 units sold in July 2025.

The company reported its two-wheeler sales rose 38 percent to 603,138 units in July 2026, up from 438,790 units last year. Of this, domestic two-wheeler dispatches accounted for 437,394 units of the total, representing a 42 percent YoY increase, as compared to 308,720 units recorded a year ago.

In the electric vehicle segment, two-wheeler EV sales reached 60,934 units in July 2026, compared to 23,605 units in July 2025, marking a 158 percent growth rate.

International business dispatches across all categories grew 29 percent to 184,264 units in July 2026, compared with 142,629 units in the same period last year. Within the international segment, two-wheeler exports increased 27 percent to 165,744 units from 130,070 units recorded in July 2025.

Three-wheeler dispatches totalled 26,537 units during the month, up 51 percent from 17,560 units sold in the corresponding period of the previous year.