Royal Enfield has launched the 2024 Classic 350 in a gleaming new avatar that includes seven beautiful, dazzling colour ways – Heritage, Heritage Premium, Signals, Dark and Emerald – inspired by its past, present and future. True to its character and the popularity it has enjoyed over its journey as a classic British motorcycle, the Classic 350 gets enhanced features to accomplish perfect fusion of tradition and modernity. 

The enhanced features include LED headlamps, LED pilot lamp, gear position indicator on cluster and type C USB charging point. In case of the seven beautiful, dazzling colour ways across five new variants, it is the heritage ‘trim’ that gets Madras Red and Jodhpur Blue. The heritage Premium ‘trim’ gets Medallion Bronze under the dual colour theme. The Signals ‘Trim’ gets the colour of sand with gun grey that is typically a camouflage colour scheme used by the army vehicles serving in the deserts. There’s a hint of blue elements, which brings a modern twist to it, according to company. 

The Dark Series ‘trim’ features the Gun Grey colour shade, which is a dual tone scheme of grey and black with a prominent copper highlight and Stealth Black (a black-on-black scheme).  

The Emerald ‘trim’ is the most striking of the new colour ways and embodies the beauty and grandeur of British motorcycles from the 1950s. It is a regal green in stunning contrast to the gleaming chrome with copper pinstripe. The Emerald Classic 350 gets tripper pod as standard. 

Under the ‘Year and the Decade of the Classic’, Royal Enfield will be introducing programmes and services that offer customers new flavours and expressions of the Classic – the most definitive being the Royal Enfield Factory Custom programme that involves a bespoke motorcycle personalisation and design studio service to help bring their very own unique design vision to life. It will be launched in September as an exclusive limited slot service each month and is touted as a first-of-its-kind programme in the industry.

The ‘custom’ programme will be backed by a full manufacturer warranty and a wide range of Genuine Motorcycle Accessories.

The company has introduced a unique collaboration with Nappa Dori (a brand renowned for seamlessly blending Indian heritage and modern design sensibilities) to offer customers a distinctive blend of functionality and elegance with thoughtfully curated and meticulously crafted range of products including helmet, duffel bags and backpacks, wallets, laptop sleeves and other lifestyle items. The collection will be available exclusively at the Royal Enfield online apparel store.

The company also plans to introduce an exciting endeavour with Design Mumbai for riders with a keen interest in art and design. Slated to host a special session on classic design by the world’s top designers, this collaboration will meld the worlds of motorcycling and design, providing a unique opportunity to explore the creative processes that shape the aesthetics and functionality of their beloved motorcycle.

Deliveries of the 2024 Classic 350 line up with start from September. 

Speaking about the new developments involving the Classic 350 motorcycle, Royal Enfield CEO B Govindarajan, said, “The Classic is our true-north and keeps us real and rooted in our mission and philosophy of pure motorcycling. From being the most-loved motorcycle, to being a blank canvas for inspirations and customization, and from fueling millions of overland journeys, to fueling Royal Enfield’s success, the Classic has practically created the middleweight category in India. As we evolve the Classic with this new 2024 edition, we’ve stayed true to its originality and essence. With this showcase, we also kickstart the Year and the Decade of the Classic with unique collaborations and services, all aimed at furthering our commitment to elegant aesthetics, and high-quality engineering.”

TVS Motor Company, a leading two- and three-wheeler manufacturer, has launched the updated TVS Apache RTR 160 4V at INR 139,000.

The TVS Apache RTR 160 4V is powered by a 159.7cc, oil-cooled, fuel-injected, 4-valve, which produces 17.55 PS at 9,250 rpm and 14.73 Nm of torque at 7,500 rpm.

It comes with a segment-first 37mm Upside Down (USD) suspension and three ride modes — Sport, Urban, and Rain, which the company claims enhance control, stability, and adaptability across diverse riding conditions.

Like with most of the new models from the TVS Motor Co’s stable, the Apache RTR 160 4V now comes with TVS SmartXonnect technology, which provides Bluetooth connectivity, providing turn-by-turn navigation, call & SMS alerts, and voice assist.

In terms of design, the refreshed TVS Apache RTR 160 4V’s can be had in three colour options – Granite Grey, Matte Black, and Pearl White, which are complemented by sporty, race-inspired graphics, golden-finish USD forks, and red alloy wheels. 

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “We are proud to lead the way in engineering and innovation in motorcycles. With that commitment, we are excited to announce the upgrade of the TVS Apache RTR 160 4V with cutting-edge features and advanced technology. Built on a rich racing legacy, the TVS Apache Series proudly serves over 5.5 million enthusiasts, making it one of the fastest-growing premium motorcycle brands globally. We are committed to meeting the evolving needs of our customers by integrating performance, technology, and style. By constantly evolving in our set of offerings, we have set new benchmarks for performance motorcycles in India.”

KAW Veloce Motors Pvt Ltd (KVMPL) has unveiled the Brixton brand of motorcycles (600 cc and 1200 cc) and an e-scooter of the Italian brand Velocifero (VLF) called Tennis in Kolhapur, Maharashtra.

The unveiling of both the machines – the motorcycle with an ICE and the e-scooter with a battery and motor – at the Highland Club on the outskirts of the city took place amid much fanfare.

The Brixton motorcycle and VLF e-scooter – with an angular bodywork overall that is synonymous with Italian design culture and featuring a 2.1kW hub motor, and a range of 130 km – will be offered through the MotoHaus retail channel, the first outlet of which is set to be commissioned in a few days from now in Kolhapur.

Both the two-wheelers – the e-scooter is priced at INR 1,30,000 ex-showroom – are being put together (from a CKD kit) at a plant that is about 12 km from the launch venue as part of the Phase I strategy. To be offered through MotoHaus outlets in cities Mumbai, Thane, Pune, Jaipur, Vapi, Goa, Bangalore, Chennai, Cochin, Nashik, Nagpur, Surat, Ahmedabad and Vadodara besides Kolhapur, the two vehicle brands are expected to be joined by a third Italian brand and an in-house electric two-wheeler brand at a later date.

Once the Phase I strategy plays out and the Bixton and VLF offerings find a footing in the Indian market, the company will embark on the Phase II strategy that will include a design and development centre at Kolhapur. The strategy will also include a manufacturing plant that can do 25,000 units and enable the engineering of a robust supply chain in terms of localisation.

It is at the Phase II level that investments from Brixton Motorcycles (Austria) and VLF are expected to come into the venture, which is initially supported by the parent company of KAW Veloce.

TVS Motor Company-owned British premium motorcycle brand Norton Motorcycles, has announced changes to its leadership structure.

The company has announced Dr. Robert Hentschel, currently CEO, will step back from his role effective immediately. He will transition to a non-executive director role within the company.

On the other hand, Nevijo Mance will join Norton Motorcycles as Executive Director, overseeing all upstream business operations, as part of the new leadership structure.

He will be responsible for product design, development and engineering, manufacturing, procurement, quality control, and supply chain management.

In addition, Richard Arnold, who was appointed Executive Director in June 2024, will be responsible for downstream business operations, including marketing, brand management, sales, distribution, customer relationship management, aftersales service, product management, and public relations.

He will also be responsible for enhancing customer experience, expanding Norton’s market reach, and strengthening the brand’s presence across global markets.

Dr Rober had been leading the company since 2021, and has been instrumental in strengthening Norton’s foundations, guiding the company through crucial stages of its growth plan and establishing a strong operational base. He had played a key role in synergistic relationship with parent TVS Motor Company, which has been pivotal in advancing Norton’s progress and setting the stage for future success.

TVS Motor Company (TVSM), a global manufacturer of two- and three-wheelers, has announced the date and venue for the fourth edition of its TVS MotoSoul festival. The two-day festival will be held at Vagator, Goa, on 6 and 7 December 2024 with a focus on eco-friendly branding and sustainable practices.

Riding on this year’s theme of ‘Feel the Adrenaline, Feel the Inspiration, Feel the Groove’, TVS MotoSoul 4.0 is expected to draw visitors not only from India but also from other countries where the company has a presence. The two-day event promises attractive sessions like culinary experiences, wellness and personal care sessions, bike trips and tricks sessions and community and bonding sessions, as well as live music performances by top artists. The festival will provide attendees with a chance to participate in motorsports including dirt track racing, stunt shows and flat track challenges. Additionally, the attendees will be able to interact with race champions, riding experts and motorcycling legends.

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “TVS MotoSoul is a mark of the motorcycling spirit. It celebrates the bond between man and machine. Each edition has not only grown in scale but has also deepened this connection among enthusiasts. Our commitment goes beyond just motorcycles; we are devoted to nurturing a thriving ecosystem of riders. As we gear up for TVS MotoSoul 4.0, we are excited to redefine the journey with extraordinary experiences, all wrapped in a vibrant and colourful theme that captures the free-spirited essence of our community. We are confident that our mission to democratise these experiences will lead to one of the most exhilarating celebrations of riders and their journeys at TVS MotoSoul 4.0.”