The cruisers from the company began with Citybike in 1990 followed by Lightning in 1997 and then Thunderbird in 2002. Since then the Thunderbird has received multiple upgrades before being discontinued in March 2020.

The Lightning started the cruiser segment in the country, and the Thunderbird took it forward. But now the Meteor is all ready to become the torchbearer for the cruiser segment in India taking reins from the Thunderbird.

The Meteor name is borrowed from an iconic Royal Enfield motorcycle launched back in the 1950s. The old Meteor was a magnificent touring motorcycle with a reputation that has stood the test of time. The new Meteor 350 carries Royal Enfield’s signature styling but with many firsts and is set to be an equally great machine for our times.

Siddhartha Lal, Managing Director of Eicher Motors Ltd, said, “The Meteor 350 is a supremely refined, easy and accessible cruiser in a charming combination of classic cruiser styling with modern capability. The excellent ergonomics, motorcycle’s poise, its agile handling and up-rated braking, resulting in an unmatched ride experience make it an easy choice for both experienced and new riders”.

The new 350cc engine in the Meteor is built from scratch by the Royal Enfield engineers and designers at their state-of-the-art technical centres in Chennai, India and Bruntingthorpe, United Kingdom. The 349cc air-oil- cooled motor generates 20.2 bhp and 27nm of torque at 4,000 rpm.

The new engine allows the inclusion of a balancer shaft for permitting a smooth and well-mannered ride experience. The throttle response of the electronic fuel injection has been optimised for dependable starting and effortless, linear acceleration while still maintaining the Royal Enfield’ thump.’ The quality of refinement - mechanical, fittings and finish - has been raised to a new level to give a premium and modern motorcycle satisfaction, while retaining the all- important Royal Enfield DNA. The 5-speed gearbox on the new bike gets an overdrive gear that helps with stress-free driving and economical highway cruising and a 7-plate clutch for easy gear changes in built-up traffic.

The new motorcycle gets twin downtube spline frame construction that is designed to inspire confidence in the twisties, be rock-solid on the highway and easily manoeuvrable on busy city streets. The low seat height and centre of gravity in combination with its inherent strength and rigidity results in the optimal motorcycle for the urban rider who seeks adventure on long getaways. The 41mm forks upfront with 130mm of travel and twin-tube emulsion shock absorbers with 6-step preload adjustment at the rear make the bike handle better and improve ride quality. For authentic cruiser experience, the footpegs are forward-mounted, with a heel and toe gearshift.

The Meteor 350 gets a new TBT (Turn-By-Turn) navigation pod known as the Royal Enfield tripper. It is a highly focused navigation display device for real-time directions, built with Google Maps Platform. Meteor 350 becomes the first Indian bike to use Google Maps’ two-wheeler navigation feature to display the best route to reach your destination. Paired via the Royal Enfield App to the rider’s smartphone, the Tripper clearly and efficiently gives the required level of information whilst remaining discreet and unintrusive.

Alongside the Meteor 350’s launch, the company also announced Royal Enfield’s Make It Yours-MiY-initiative. An inventive and unique motorcycle personalisation tool, MiY allows Meteor 350 owners to tap into thousands of possible combinations when they order their motorcycle via the Royal Enfield App, on the website or at a dealership.

The Meteor 350 is available in three editions, the Fireball, the Stellar and the Supernova. The Fireball edition is available in vibrant red or yellow single colour fuel tank, matching wheel rim lining and features blacked-out cycle parts and engine, which are finished in machined fins. The Stellar edition is available in contemporary red, blue or matt black tanks and matching body components. It also comes with chrome handlebars, an exhaust and a comfortable backrest for the pillion. The top-of-the-line Supernova comes n dual-tone blue or brown with matching body parts and features detailed machined wheels, a choice of premium seats and a windscreen.

Standard equipment includes alloy wheels and tubeless tyres giving riders convenience and peace of mind, especially on long journeys. A 100/90 R19 tyres are used at the front, and 140/70 R17’s at the rear to add to the cruiser appearance. Braking is taken care by a 300mm disk at the front and a 270mm at the rear with dual-channel ABS. All variants also get a new instrument cluster which combines the timeless elegance of a ‘dancing needle’ analogue speedometer with the functionality of an LCD for essentials such as gear indicator, fuel gauge, clock and trip meter. Besides, a USB port is discreetly mounted below the handlebar to enable charging on the go. The bike also gets the clean, contemporary look of LEDs with the efficiency and timeless appeal of a well-sorted Halogen headlamp for both the head and taillight. Handlebar controls and switchgear quality feel premium with rotary power and lighting switches giving a gentle nod to the past. The bike is available in seven standard colourways under three edition, and MiY allows an additional eight colourway option.

The Royal Enfield Meteor 350 sets a new benchmark for cruisers. It is built from the ground up for those who not only need a unique motorcycle for city riding but also long for a thoroughbred mount that allows them to head out on the highway and escape the pressures of daily life. The Meteor 350 will be available at a starting price of INR 1,75,817 for the Fireball, INR 1,81,326 for the Stellar, and at INR. 1,90,536 for the Supernova editions. (all ex-showroom Chennai prices) MT

TVS Motor Company, a leading two- and three-wheeler manufacturer, has launched the updated TVS Apache RTR 160 4V at INR 139,000.

The TVS Apache RTR 160 4V is powered by a 159.7cc, oil-cooled, fuel-injected, 4-valve, which produces 17.55 PS at 9,250 rpm and 14.73 Nm of torque at 7,500 rpm.

It comes with a segment-first 37mm Upside Down (USD) suspension and three ride modes — Sport, Urban, and Rain, which the company claims enhance control, stability, and adaptability across diverse riding conditions.

Like with most of the new models from the TVS Motor Co’s stable, the Apache RTR 160 4V now comes with TVS SmartXonnect technology, which provides Bluetooth connectivity, providing turn-by-turn navigation, call & SMS alerts, and voice assist.

In terms of design, the refreshed TVS Apache RTR 160 4V’s can be had in three colour options – Granite Grey, Matte Black, and Pearl White, which are complemented by sporty, race-inspired graphics, golden-finish USD forks, and red alloy wheels. 

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “We are proud to lead the way in engineering and innovation in motorcycles. With that commitment, we are excited to announce the upgrade of the TVS Apache RTR 160 4V with cutting-edge features and advanced technology. Built on a rich racing legacy, the TVS Apache Series proudly serves over 5.5 million enthusiasts, making it one of the fastest-growing premium motorcycle brands globally. We are committed to meeting the evolving needs of our customers by integrating performance, technology, and style. By constantly evolving in our set of offerings, we have set new benchmarks for performance motorcycles in India.”

KAW Veloce Motors Pvt Ltd (KVMPL) has unveiled the Brixton brand of motorcycles (600 cc and 1200 cc) and an e-scooter of the Italian brand Velocifero (VLF) called Tennis in Kolhapur, Maharashtra.

The unveiling of both the machines – the motorcycle with an ICE and the e-scooter with a battery and motor – at the Highland Club on the outskirts of the city took place amid much fanfare.

The Brixton motorcycle and VLF e-scooter – with an angular bodywork overall that is synonymous with Italian design culture and featuring a 2.1kW hub motor, and a range of 130 km – will be offered through the MotoHaus retail channel, the first outlet of which is set to be commissioned in a few days from now in Kolhapur.

Both the two-wheelers – the e-scooter is priced at INR 1,30,000 ex-showroom – are being put together (from a CKD kit) at a plant that is about 12 km from the launch venue as part of the Phase I strategy. To be offered through MotoHaus outlets in cities Mumbai, Thane, Pune, Jaipur, Vapi, Goa, Bangalore, Chennai, Cochin, Nashik, Nagpur, Surat, Ahmedabad and Vadodara besides Kolhapur, the two vehicle brands are expected to be joined by a third Italian brand and an in-house electric two-wheeler brand at a later date.

Once the Phase I strategy plays out and the Bixton and VLF offerings find a footing in the Indian market, the company will embark on the Phase II strategy that will include a design and development centre at Kolhapur. The strategy will also include a manufacturing plant that can do 25,000 units and enable the engineering of a robust supply chain in terms of localisation.

It is at the Phase II level that investments from Brixton Motorcycles (Austria) and VLF are expected to come into the venture, which is initially supported by the parent company of KAW Veloce.

TVS Motor Company-owned British premium motorcycle brand Norton Motorcycles, has announced changes to its leadership structure.

The company has announced Dr. Robert Hentschel, currently CEO, will step back from his role effective immediately. He will transition to a non-executive director role within the company.

On the other hand, Nevijo Mance will join Norton Motorcycles as Executive Director, overseeing all upstream business operations, as part of the new leadership structure.

He will be responsible for product design, development and engineering, manufacturing, procurement, quality control, and supply chain management.

In addition, Richard Arnold, who was appointed Executive Director in June 2024, will be responsible for downstream business operations, including marketing, brand management, sales, distribution, customer relationship management, aftersales service, product management, and public relations.

He will also be responsible for enhancing customer experience, expanding Norton’s market reach, and strengthening the brand’s presence across global markets.

Dr Rober had been leading the company since 2021, and has been instrumental in strengthening Norton’s foundations, guiding the company through crucial stages of its growth plan and establishing a strong operational base. He had played a key role in synergistic relationship with parent TVS Motor Company, which has been pivotal in advancing Norton’s progress and setting the stage for future success.

TVS Motor Company (TVSM), a global manufacturer of two- and three-wheelers, has announced the date and venue for the fourth edition of its TVS MotoSoul festival. The two-day festival will be held at Vagator, Goa, on 6 and 7 December 2024 with a focus on eco-friendly branding and sustainable practices.

Riding on this year’s theme of ‘Feel the Adrenaline, Feel the Inspiration, Feel the Groove’, TVS MotoSoul 4.0 is expected to draw visitors not only from India but also from other countries where the company has a presence. The two-day event promises attractive sessions like culinary experiences, wellness and personal care sessions, bike trips and tricks sessions and community and bonding sessions, as well as live music performances by top artists. The festival will provide attendees with a chance to participate in motorsports including dirt track racing, stunt shows and flat track challenges. Additionally, the attendees will be able to interact with race champions, riding experts and motorcycling legends.

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “TVS MotoSoul is a mark of the motorcycling spirit. It celebrates the bond between man and machine. Each edition has not only grown in scale but has also deepened this connection among enthusiasts. Our commitment goes beyond just motorcycles; we are devoted to nurturing a thriving ecosystem of riders. As we gear up for TVS MotoSoul 4.0, we are excited to redefine the journey with extraordinary experiences, all wrapped in a vibrant and colourful theme that captures the free-spirited essence of our community. We are confident that our mission to democratise these experiences will lead to one of the most exhilarating celebrations of riders and their journeys at TVS MotoSoul 4.0.”