The cruisers from the company began with Citybike in 1990 followed by Lightning in 1997 and then Thunderbird in 2002. Since then the Thunderbird has received multiple upgrades before being discontinued in March 2020.

The Lightning started the cruiser segment in the country, and the Thunderbird took it forward. But now the Meteor is all ready to become the torchbearer for the cruiser segment in India taking reins from the Thunderbird.

The Meteor name is borrowed from an iconic Royal Enfield motorcycle launched back in the 1950s. The old Meteor was a magnificent touring motorcycle with a reputation that has stood the test of time. The new Meteor 350 carries Royal Enfield’s signature styling but with many firsts and is set to be an equally great machine for our times.

Siddhartha Lal, Managing Director of Eicher Motors Ltd, said, “The Meteor 350 is a supremely refined, easy and accessible cruiser in a charming combination of classic cruiser styling with modern capability. The excellent ergonomics, motorcycle’s poise, its agile handling and up-rated braking, resulting in an unmatched ride experience make it an easy choice for both experienced and new riders”.

The new 350cc engine in the Meteor is built from scratch by the Royal Enfield engineers and designers at their state-of-the-art technical centres in Chennai, India and Bruntingthorpe, United Kingdom. The 349cc air-oil- cooled motor generates 20.2 bhp and 27nm of torque at 4,000 rpm.

The new engine allows the inclusion of a balancer shaft for permitting a smooth and well-mannered ride experience. The throttle response of the electronic fuel injection has been optimised for dependable starting and effortless, linear acceleration while still maintaining the Royal Enfield’ thump.’ The quality of refinement - mechanical, fittings and finish - has been raised to a new level to give a premium and modern motorcycle satisfaction, while retaining the all- important Royal Enfield DNA. The 5-speed gearbox on the new bike gets an overdrive gear that helps with stress-free driving and economical highway cruising and a 7-plate clutch for easy gear changes in built-up traffic.

The new motorcycle gets twin downtube spline frame construction that is designed to inspire confidence in the twisties, be rock-solid on the highway and easily manoeuvrable on busy city streets. The low seat height and centre of gravity in combination with its inherent strength and rigidity results in the optimal motorcycle for the urban rider who seeks adventure on long getaways. The 41mm forks upfront with 130mm of travel and twin-tube emulsion shock absorbers with 6-step preload adjustment at the rear make the bike handle better and improve ride quality. For authentic cruiser experience, the footpegs are forward-mounted, with a heel and toe gearshift.

The Meteor 350 gets a new TBT (Turn-By-Turn) navigation pod known as the Royal Enfield tripper. It is a highly focused navigation display device for real-time directions, built with Google Maps Platform. Meteor 350 becomes the first Indian bike to use Google Maps’ two-wheeler navigation feature to display the best route to reach your destination. Paired via the Royal Enfield App to the rider’s smartphone, the Tripper clearly and efficiently gives the required level of information whilst remaining discreet and unintrusive.

Alongside the Meteor 350’s launch, the company also announced Royal Enfield’s Make It Yours-MiY-initiative. An inventive and unique motorcycle personalisation tool, MiY allows Meteor 350 owners to tap into thousands of possible combinations when they order their motorcycle via the Royal Enfield App, on the website or at a dealership.

The Meteor 350 is available in three editions, the Fireball, the Stellar and the Supernova. The Fireball edition is available in vibrant red or yellow single colour fuel tank, matching wheel rim lining and features blacked-out cycle parts and engine, which are finished in machined fins. The Stellar edition is available in contemporary red, blue or matt black tanks and matching body components. It also comes with chrome handlebars, an exhaust and a comfortable backrest for the pillion. The top-of-the-line Supernova comes n dual-tone blue or brown with matching body parts and features detailed machined wheels, a choice of premium seats and a windscreen.

Standard equipment includes alloy wheels and tubeless tyres giving riders convenience and peace of mind, especially on long journeys. A 100/90 R19 tyres are used at the front, and 140/70 R17’s at the rear to add to the cruiser appearance. Braking is taken care by a 300mm disk at the front and a 270mm at the rear with dual-channel ABS. All variants also get a new instrument cluster which combines the timeless elegance of a ‘dancing needle’ analogue speedometer with the functionality of an LCD for essentials such as gear indicator, fuel gauge, clock and trip meter. Besides, a USB port is discreetly mounted below the handlebar to enable charging on the go. The bike also gets the clean, contemporary look of LEDs with the efficiency and timeless appeal of a well-sorted Halogen headlamp for both the head and taillight. Handlebar controls and switchgear quality feel premium with rotary power and lighting switches giving a gentle nod to the past. The bike is available in seven standard colourways under three edition, and MiY allows an additional eight colourway option.

The Royal Enfield Meteor 350 sets a new benchmark for cruisers. It is built from the ground up for those who not only need a unique motorcycle for city riding but also long for a thoroughbred mount that allows them to head out on the highway and escape the pressures of daily life. The Meteor 350 will be available at a starting price of INR 1,75,817 for the Fireball, INR 1,81,326 for the Stellar, and at INR. 1,90,536 for the Supernova editions. (all ex-showroom Chennai prices) MT

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In a special Navratri initiative, BSA Motorcycles is extending a celebratory offer to the first 500 customers who purchase its flagship Gold Star 650 model. This promotion allows buyers to acquire the motorcycle at its original pre-GST 2.0 price point, with BSA absorbing the recent tax increase. Additionally, each of these customers will receive an exclusive 'Goldie kit', a curated collection of accessories designed to enhance the riding experience.

The recent GST revision, effective from late September 2025, raised the tax levy on motorcycles with engine capacities exceeding 350 cc from 28 to 40 percent. While this has led to price adjustments across the premium motorcycle segment, BSA's limited-time offer ensures that enthusiasts can avoid this additional cost. The Gold Star will be available at ex-showroom Delhi prices starting from INR 309,990 for the Highland Green and Insignia Red variants, with other colour options like Shadow Black and Legacy Sheen Silver priced up to INR 344,990.

The complimentary accessory kit, valued at INR 5,900, includes practical and stylish components such as a tall touring windscreen, a pillion backrest, a metal exhaust shield and a rear rail. This package adds both purpose and aesthetic appeal to the motorcycle, which is already celebrated for its authentic British design heritage. The Gold Star features classic cues like a rounded fuel tank with the iconic BSA badge, polished metal accents and a timeless café racer silhouette, all complemented by modern elements including LED lighting and wire-spoke wheels.

At the heart of the Gold Star is a refined 652 cc single-cylinder engine that produces 45 horsepower and 55 Nm of torque, paired with a 5-speed gearbox. Its engineering prioritises a smooth and confident ride, supported by features like dual-channel ABS, a double-cradle chassis and premium suspension. For prospective buyers, attractive finance options are available, including interest rates starting from 5.99 percent, a zero down payment plan and loan tenures of up to six years.

Ownership is further supported by the Jawa Yezdi BSA Ownership Assurance Programme, which provides a standard four-year or 50,000-kilometre warranty, with options to extend coverage. This commitment, backed by a network of over 400 sales and service touchpoints, underscores the brand's dedication to its community of motorcycling purists. This festive offer is designed not just as a purchase incentive but as a tribute to those who see the open road as a place of belonging.

Sharad Agarwal, Chief Business Officer, Classic Legends, said, “The BSA Gold Star has garnered a loyal following since its launch in India, redefining motorcycling as a lifestyle rather than just a mode of transport. By holding our prices steady post-GST 2.0 for our first 500 buyers and pairing it with our festive initiative, we invite more enthusiasts to embrace this lifestyle without compromise.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, and Thums Up, one of India’s leading soft drink brands under The Coca-Cola Company, have launched Thunderwheels 2.0 campaign.

The partners stated that following the success of last year’s collaboration, the new Thunderwheels 2.0 initiative brings an opportunity for consumers to win the all-new Hero Xtreme 250R motorcycle. The consumers have to scan QR codes on the special edition Thums Up packs to win a chance to own the Xtreme 250R.

Aashish Midha, Head of Marketing – India BU, Hero MotoCorp said, “The phenomenal response to Thunderwheels last year reaffirmed how deeply this initiative connects with the new generation of riders. Today’s youth want machines that reflect their individuality, confidence, and passion. With the Xtreme 250R, Hero MotoCorp is delivering a motorcycle built for agility, power, and style—designed for those who ride with intent. Our partnership with Thums Up amplifies this spirit, creating a shared culture of boldness, self-expression, and unstoppable energy on the road.”  

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and South-West Asia, said, “Every experience by Thums Up is built to fuel adrenaline and push boundaries. Thums Up ThunderWheels 2.0, in partnership with Hero MotoCorp’s Xtreme 250R, is built for the riders and thrill seekers who want to push the boundaries and be unstoppable in their dreams. For us, this partnership is all about engaging with young consumers in the spaces that matter most to them. Taste the Thunder and scan the pack to unlock action packed series of raw, real, and energetic experiences.”

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Royal Enfield has launched a refreshed version of its popular cruiser, the Meteor 350 with prices starting INR 195,762 for the Fireball variant.

It comes in four distinct variants – Fireball, Stellar, Aurora, and Supernova – with seven new colour options. All models are powered by the same 349cc air-cooled 'J-series' engine, which produces 20.2 bhp and 27 Nm of torque. However, the new line-up features several standard upgrades: LED headlamps, Tripper pod for navigation, LED turn indicators, USB Type-C fast-charging port, Assist-and-slip clutch and Adjustable levers.

The Fireball and Stellar variants now include the LED headlamps and Tripper pod as standard features. Meanwhile, the top-tier Supernova and Aurora models now come with adjustable levers, making them fully-equipped for long-distance touring.

Royal Enfield has also revamped the aesthetics of the Meteor 350 with new colour schemes tailored to different rider preferences. The Supernova variant now offers modern colours with chrome finishes, while the Aurora variant features heritage-inspired schemes for a retro feel. The Stellar and Fireball variants, with their subtle and vibrant colours respectively, are aimed at younger riders seeking a solo, free-spirited experience.

B Govindarajan, Managing Director and CEO, Eicher Motors, said, “For decades, Royal Enfield's philosophy of pure, unadulterated riding has strongly resonated with many riders across geographies. The launch of the Meteor 350 back in the year 2020 has brought in a new generation of riders who seek a distinct identity on the road. Today, it has become a preferred choice for those who value the cruiser aesthetic and a laid-back style of riding, be it for quick city errands or for longer explorations beyond the city limits. The Meteor 350 is not just a motorcycle, but a lifestyle statement for relaxed journeys and memorable experiences on the open road. We are super excited to bring the refreshed and updated version of the Meteor 350 portfolio which we believe will further elevate the experience of our community."

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Suzuki Motorcycle India Private Ltd. (SMIPL), a subsidiary of Japan’s Suzuki Motor Corporation, has announced a new strategic partnership with Jana Small Finance Bank (JSFB), a rapidly growing institution in vehicle financing. This collaboration is designed to significantly improve customer access to financing for Suzuki's range of scooters and motorcycles across both urban and rural Indian markets.

By uniting SMIPL's widespread dealer network with JSFB's strong national presence, the alliance aims to make ownership more attainable. A key benefit for customers will be access to highly competitive financial products, which include attractive interest rates and expedited loan approvals that require minimal documentation. The partnership also promises to deliver flexibility through tailored repayment plans structured to suit a wide variety of individual financial situations.

Further enhancing the experience, JSFB will provide digital application platforms, continuous operational support, and the convenience of pre-approved loan offers. This comprehensive approach is intended to create a seamless, efficient and entirely transparent financing journey for every customer, from initial inquiry to final payment. The memorandum of understanding was formally executed by senior leadership from both organisations.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India Private Ltd., said, “Customer convenience remains at the heart of everything we do at Suzuki Motorcycle India. Our association with Jana Small Finance Bank will expand financing options and bring added flexibility for two-wheeler customers across India. Through this partnership, we will also be able to deepen our presence in newer markets and benefit from JSFB’s vast network, particularly in tier-2 and tier-3 cities, allowing more customers to experience the joy of owning their favourite Suzuki two-wheeler.”

Pradeep Rebello, Business Head – Vehicle Loans, Jana Small Finance Bank, said, “At Jana Bank, we are committed to making financial inclusion a reality for millions. Our distribution with 809 branches, 4.6 million customers spread across 25 states coupled with this important partnership with Suzuki Motorcycle India allows us to serve our customers better by providing affordable and seamless financing for two-wheelers. With our digital-first processes, we ensure that every customer enjoys convenience, speed and trust in their loan journey. Our ability to support Suzuki’s expansive customer base demonstrates the power of our nationwide presence and dedication to delivering modern, inclusive banking solutions for all Indians.”

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