Royal Enfield’s First Off-shore Assembly Unit Comes Up In Argentina
- By MT Bureau
- September 09, 2020

Royal Enfield, the Chennai-based two-wheeler manufacturer, has begun the local assembly of motorcycles in Argentina in partnership with Grupo Simpa, Royal Enfield’s local distributor in the country since 2018. This will be the first time in Royal Enfield’s modern history that motorcycles will be assembled and produced outside the company’s manufacturing facilities in Chennai, India. The event for the local assembly announcement was graced by Alberto Fernández, President of Argentina.
The local assembly unit in Argentina will be based at Grupo Simpa’s facility located in Campana, Buenos Aires. To begin with, the plant will locally assemble three motorcycle models - the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650 - starting this month.
Royal Enfield is a global leader in the mid-size motorcycle segment (250-750cc) and Argentina is among the biggest mid-size motorcycle markets in Latin America. Royal Enfield had set up its retail operations in Argentina in March 2018 with its first store in Vicente Lopez, Buenos Aires. Today, it has 5 exclusive retail stores in Argentina which is part of the 31 exclusive retail stores and 40 other retail touchpoints in all of the Latin American countries.
Speaking about the announcement, Vinod K Dasari, CEO, Royal Enfield, said, “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets. Over the last couple of years, we have grown our international presence significantly and now have a wide retail presence across 60 countries. With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD assembly plant in Argentina.”
Commenting specifically about the focus on Argentina as a market, Vinod K Dasari also said, “Argentina and other South American countries have been an important market for Royal Enfield. Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan. The initial success of the 650 Twin motorcycles has also been very encouraging. We are deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture. Our decision to start assembling our motorcycles in Argentina is a testament to our long term commitment and increasing confidence in the market.”
Brazil, Argentina and Colombia are among the three most important markets for Royal Enfield in Latin America. Beyond India (the biggest market for the brand with over 900 dealerships), Royal Enfield motorcycles reach consumers and enthusiasts in more than 60 countries worldwide, through 660 dealerships and 82 exclusive brand stores in nodal cities such as Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Mexico City, Buenos Aires, Dubai, Bangkok, Jakarta, Manila and Ho Chi Minh City.
TVS Motor Company Reports Strong Q1 With 20% Revenue Growth
- By MT Bureau
- August 01, 2025

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced its financial results for Q1 FY2026, with a significant 20 percent increase in revenue for the first quarter.
The company's revenue climbed to INR 100.81 billion, up from INR 83.76 billion in the same period last year.
The company's profitability also saw a major boost. Operating EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) grew by 32 percent to INR 12.63 billion, with the operating margin improving to 12.5 percent from 11.5 percent. This led to a 35 percent increase in Profit After Tax (PAT) to INR 7.79 billion.
During the period, TVS Motor registered its highest ever quarterly sales, with overall two- and three-wheeler sales growing by 17 percent to 1.27 million units. This includes motorcycles sales at 621,000 units, up 21 percent, scooters at 499,000 units, up 19 percent, three-wheelers sales at 45,000 units, up 46 percent and electric scooters at 70,000 units, up 35 percent YoY respectively.
Ather launches 450S variant with 161km range at INR 146,000
- By MT Bureau
- July 31, 2025

Bengaluru-based electric two-wheeler manufacturer Ather Energy has launched a new variant of its 450S electric scooter, featuring an upgraded 3.7 kWh battery pack that delivers an IDC range of 161km. Priced at INR 145,999 (ex-showroom, Bengaluru), the new model offers an extended range while maintaining the performance DNA of the 450 series.
The variant is positioned to bridge the gap between the entry-level 450S 2.9 kWh and the higher-end 450X. It features the same 5.4 kW motor producing 22 Nm of torque, a claimed top speed of 90 kmph, and zero to 40 kmph acceleration in 3.9 seconds.
Ravneet Phokela, Chief Business Officer, Ather Energy, said, "The 450 series has always set the bar for performance, technology, and reliability in the Indian electric scooter market. With the launch of the 450S featuring a 3.7 kWh battery pack and an IDC range of 161km, we're bringing the extended range previously exclusive to the 450X. The new 450S variant is specifically designed for riders who prioritise the sporty appeal and long-range capability of the 450 series over the advanced software features of the 450X. With an IDC range of 161 kms offered by the new 450S, riders can now confidently plan longer journeys and still experience the thrilling performance the 450 series is renowned for, all at a more accessible price."
The new 450S retains the sharp styling and build quality of the 450 range, while offering four riding modes – Smart Eco, Eco, Ride and Sport. It also comes equipped with a 7-inch DeepView Display, Bluetooth connectivity, turn-by-turn navigation, AutoHold, Fall Safe, OTA updates and access to the Ather Grid fast-charging network.
Bookings are now open, with deliveries set to begin from August 2025. Ex-showroom prices for the new variant are INR 148,047 in Delhi, INR 148,258 in Mumbai, INR 145,999 in Bengaluru and INR 147,312 in Chennai.
The scooter is covered under Ather’s 'Eight70' warranty programme, which offers 8 years or 80,000 km of coverage, guaranteeing 70 percent battery health during the period.
Eicher Motors reports strong Q1 performance, Royal Enfield and VECV lead growth
- By MT Bureau
- July 31, 2025

Eicher Motors (EML) has reported its highest-ever Q1 revenue in FY2026, reaching INR 50.42 billion, up 14.8 percent YoY, from INR 43.93 billion last year.
The EBITDA grew by 3.2 percent to INR 12.03 billion, while Profit After Tax (PAT) stood at INR 12.05 billion, up 9.4 percent from INR 11.01 billion in Q1 FY2024-25.
During the quarter, Royal Enfield sold 261,326 motorcycles, which was 14.7 percent higher as compared to 227,736 units sold in the corresponding period last year.
VE Commercial Vehicles (VECV) posted INR 56.71 billion in revenue, up 11.9 percent from INR 50.70 billion, while EBITDA grew by 32.6 percent to INR 5.11 billion. The company sold 21,610 CVs in Q1, compared to 19,702 in the previous year. VECV’s revenue and EBITDA are not included in Eicher Motors’ consolidated financials, and its profit contribution is reflected as a single line in EML’s consolidated PAT.
B Govindarajan, MD, Eicher Motors, and CEO, Royal Enfiled, said, “At Eicher Motors, we’ve had a solid start to the year, with encouraging growth across both Royal Enfield and VECV. We continue to build consistent momentum in volumes, profitability and the strength of our overall portfolio. At Royal Enfield, we have sustained our growth momentum in the first quarter, anchored by our continued focus on product innovation, immersive riding experiences and a deeper expression of pure motorcycling. The refreshed Hunter 350 continues to be a key marker of growth for us, both in terms of volumes and community engagement. Moving ahead on our global ambition, we further strengthened our reach in the SAARC region and expanded our portfolio in Nepal with the locally assembled Classic 350. With a refreshed pipeline of motorcycles and a growing ecosystem of curated rides and culture-first experiences, we are shaping a vibrant and inclusive motorcycling movement. VECV, too, has delivered consistent growth, anchored in a strong product portfolio and a sharp understanding of India’s evolving commercial mobility needs. Our continued investment in sustainable, efficient transport solutions ensures we are well-positioned for the future. As we move forward, our commitment to long-term value creation remains strong – through customer-centric innovation, global ambition, and meaningful brand experiences at every level.”
Vinod Aggarwal, MD and CEO, VECV, and Vice Chairman, Eicher Motors, said, “CV delivered its best‑ever first quarter with 21,610 units in Q1 FY’26 (up 9.7 percent year‑on‑year) and broadened its footprint in a largely flat market. Overall market share improved to 18.7 percent (vs 17.3 percent last year), led by continued leadership in LMD trucks (34.5 percent share) and a strong showing in Buses, where Total Bus volumes grew 14.8 percent and market share rose to 21.5 percent. Exports grew by 20.5 percent over last year. Deliveries of all electric Eicher Pro X in SCV segment (2.0–3.5T) continue to gather momentum. Heavy‑Duty volumes were marginally lower reflecting a lower total market despite market share gains. Our connected vehicle solution “My Eicher” now connects 150,000 customers representing 350,000 vehicles. VECV reported strong revenue growth and expansion in profit margins linked to better volumes, pricing and cost discipline. PAT was lower as compared to previous year primarily due to one off impact in Q1 FY’25 linked to deferred tax reversal.”
VECV also reported improved market share in LMD trucks and buses, and growth in electric vehicle deliveries and exports.
TVS Ntorq 125 Super Soldier Edition Launched At INR 98,117
- By MT Bureau
- July 25, 2025

Chennai-based two-wheeler and three-wheeler major TVS Motor Company has launched the TVS Ntorq 125 Super Soldier Edition in the Marvel Avengers Super Squad series at INR 98,117 (ex-showroom Delhi).
The TVS Ntorq Super Soldier Edition builds on the company’s successful collaboration with Marvel, and features a striking camo-inspired theme.
The Bluetooth-connected Smart scooter (SmartXonnect) remains mechanically unchanged, featuring a 124.8cc, air-cooled engine that produces 9.5hp and 1.5Nm of power.
Comments (0)
ADD COMMENT