Royal Enfield’s First Off-shore Assembly Unit Comes Up In Argentina
- By MT Bureau
- September 09, 2020
Royal Enfield, the Chennai-based two-wheeler manufacturer, has begun the local assembly of motorcycles in Argentina in partnership with Grupo Simpa, Royal Enfield’s local distributor in the country since 2018. This will be the first time in Royal Enfield’s modern history that motorcycles will be assembled and produced outside the company’s manufacturing facilities in Chennai, India. The event for the local assembly announcement was graced by Alberto Fernández, President of Argentina.
The local assembly unit in Argentina will be based at Grupo Simpa’s facility located in Campana, Buenos Aires. To begin with, the plant will locally assemble three motorcycle models - the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650 - starting this month.
Royal Enfield is a global leader in the mid-size motorcycle segment (250-750cc) and Argentina is among the biggest mid-size motorcycle markets in Latin America. Royal Enfield had set up its retail operations in Argentina in March 2018 with its first store in Vicente Lopez, Buenos Aires. Today, it has 5 exclusive retail stores in Argentina which is part of the 31 exclusive retail stores and 40 other retail touchpoints in all of the Latin American countries.
Speaking about the announcement, Vinod K Dasari, CEO, Royal Enfield, said, “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets. Over the last couple of years, we have grown our international presence significantly and now have a wide retail presence across 60 countries. With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD assembly plant in Argentina.”
Commenting specifically about the focus on Argentina as a market, Vinod K Dasari also said, “Argentina and other South American countries have been an important market for Royal Enfield. Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan. The initial success of the 650 Twin motorcycles has also been very encouraging. We are deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture. Our decision to start assembling our motorcycles in Argentina is a testament to our long term commitment and increasing confidence in the market.”
Brazil, Argentina and Colombia are among the three most important markets for Royal Enfield in Latin America. Beyond India (the biggest market for the brand with over 900 dealerships), Royal Enfield motorcycles reach consumers and enthusiasts in more than 60 countries worldwide, through 660 dealerships and 82 exclusive brand stores in nodal cities such as Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Mexico City, Buenos Aires, Dubai, Bangkok, Jakarta, Manila and Ho Chi Minh City.
- Hero MotoCorp
- Hero MotoSports Team
- Amaury Sport Organization
- Dakar Rally
- FIM World Rally-Raid Championship
- Dr Pawan Munjal
- Shlok Ghorpade
- Ross Branch
- Nacho Cornejo
- Michael Docherty
Hero MotoSports Celebrates 10 Years, Launches Talent Programme
- By MT Bureau
- June 23, 2026
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has celebrated the 10th anniversary of its Hero MotoSports Team Rally at the Centre for Innovation and Technology (CIT) in Jaipur.
Marking a decade of participation in global rally racing, the company announced several strategic initiatives to shape the future of the team.
Hero MotoCorp has renewed its partnership with the Amaury Sport Organization (ASO), the organisers of the Dakar Rally and the FIM World Rally-Raid Championship, for another five years.
The company launched a development initiative designed to identify and train young Indian off-road racing talent. The programme will provide a structured two-to-three-year development path, covering riding technique, navigation and physical conditioning.
Furthermore, the company has signed 18-year-old Shlok Ghorpade, a national supercross racer from Maharashtra to its team. He has begun training with FIM World Rally-Raid Champion Ross Branch and is preparing for an intensive race simulation programme in Morocco.
Founded in 2016, Hero MotoSports Team Rally was established to test technology in demanding conditions and elevate India's standing in international motorsport. Over the past decade, the team has competed in the Dakar Rally and the FIM World Rally-Raid Championship, securing multiple podium finishes.
Dr Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “Over the past decade, Hero MotoSports Team Rally has evolved from a bold ambition into a globally respected rally racing team, proudly representing India on the world stage. This milestone celebrates our past achievements while firmly defining our vision for the future.”
“The renewal of our partnership with ASO strengthens our long-term commitment to global rally racing. Furthermore, the India’s Next Dakar Hero program reflects our deep belief that India possesses immense untapped motosports talent waiting to be discovered and nurtured. By welcoming Shlok Ghorpade to the team, we aim to build a sustainable pathway for homegrown Indian riders to compete and excel at the highest levels of the sport,” he added,
The event featured a showcase of the team's Dakar machines and a performance by its riders, including Ross Branch, Nacho Cornejo and Michael Docherty.
Aprilia Launches Tuono 457 Special Edition At INR 399,000 In India
- By MT Bureau
- June 21, 2026
Aprilia India, one of the leading two-wheeler manufacturers, has introduced the 2026 Special Edition Tuono 457, paying homage to the heritage of the 2006 Tuono 1000R. Available in Mamba Black and Puma Grey, the model is priced at INR 399,000 (ex-showroom Maharashtra) and is available for pre-booking at select showrooms.
The special edition retains the 457cc parallel-twin engine, producing 47.6 hp (35 kW) and 43.5 Nm of torque. Key technical features include an aluminium chassis, ride-by-wire throttle, multi-level traction control and a TFT digital instrument cluster.
Aprilia has introduced a suite of enhancements focused on ergonomics and daily usability, including an elevated handlebar, which is now repositioned to provide an upright posture, reducing rider strain.
A smoked-finish aero flyscreen designed to reduce wind fatigue, adjustable brake lever for customisation to suit rider hand size, improving braking modulation. Recalibrated suspension that is now a softer initial stroke to absorb road imperfections, with preload adjustability at both ends. Upgraded Saddle featuring high-resilience foam to dampen vibrations.
Diego Graffi, Chairman and Managing Director, Piaggio Vehicles, said, "The Special Edition Tuono 457 has been developed with a clear focus on enhancing rider comfort and everyday usability while preserving the high performance, precision and character that define Aprilia motorcycles. With the plethora of enhancements like the aerodynamic flyscreen, revised suspension setup, upgraded saddle, raised handlebar position and adjustable brake lever, the motorcycle is more comfortable and confidence-inspiring across urban rides and longer journeys."
"The new Mamba Black and Puma Grey liveries add an even stronger visual identity, making this a distinctive expression of Aprilia’s naked DNA. At the attractive pricing we are launching it, we believe this is most value-for-money naked twin cylinder mid-performance motorcycle available to Indian riders. With its segment-defining 47.6 hp twin-cylinder engine, electronic ride-by-wire throttle, and multi-level traction control, the Special Edition Tuono 457 firmly re-establishes itself as the absolute technical benchmark for the naked segment," he added.
Aprilia offers a 4-year or 48,000 km warranty on the motorcycle. Optional accessories include a passenger seat cover, USB socket, TPMS, quick shifter and fork sliders.
TVS Motor Company Mobilises Over 1,000 Riders for Nationwide Road Safety Movement
- By MT Bureau
- June 21, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company celebrated World Motorcycle Day by organising a nationwide ride focused on road safety and responsible riding practices. The initiative involved more than 1,000 riders across 17 Indian cities.
The event drew participants from the TVS Apache Owners Group (AOG) and the TVS Ronin riding communities. The safety awareness campaign focused on the use of protective riding gear, adherence to traffic regulations, responsible urban and highway riding behaviour and respect for public spaces & local communities.
The event coincided with the ongoing 20-year anniversary of the TVS Apache brand, which has sold over 6.5 million units, over 500,000 registered members in the TVS Apache Owners Group (AOG).
The primary flagship ride for the nationwide movement was hosted in Bengaluru, gathering more than 100 customers for curated riding experiences and interactions with the TVS AOG and TVS Ronin CULT communities.
Vimal Sumbly, Head of Premium Business, TVS Motor Company, said, "Motorcycling today is about far more than travelling from one destination to another - it is a way of life shaped by freedom, discipline, responsibility and camaraderie. It was inspiring to see riders across India come together to celebrate the spirit of riding while demonstrating that true motorcycling begins with respect for the road, for fellow riders and for the communities we ride through. This year’s World Motorcycle Day celebration is especially meaningful as we continue to commemorate two decades of TVS Apache - a brand born from our racing DNA and today embraced by over 6 million customers globally. Over the years, TVS Apache and TVS Ronin have evolved beyond motorcycles to become communities that bring together passionate riders through performance, experiences and a shared love for motorcycling. Through initiatives like these, we remain committed to building a stronger riding culture and creating experiences that make every ride safe, responsible and memorable".
Two-Wheeler Sales In India To Grow 3–5% In FY2027 Says ICRA
- By MT Bureau
- June 19, 2026
The Indian two-wheeler industry is projected to achieve a moderate wholesale volume growth of 3–5 percent in FY2027, according to the latest sector update by credit rating agency ICRA.
While the sector enters the new fiscal year on a strong footing, the pace of growth is expected to normalise due to macroeconomic factors, a high base effect and geopolitical uncertainties.
Despite a more conservative outlook for the upcoming fiscal year, the industry continues to demonstrate baseline resilience, backed by healthy retail momentum and expanding international footprints.
The company stated that data from May 2026 highlights robust near-term demand dynamics across domestic and international channels. Domestic wholesales clocked 15.7 percent YoY growth, reaching 1.9 million units in May 2026. This volume was primarily driven by improved affordability stemming from GST 2.0 reforms and advanced consumer buying ahead of announced price hikes by original equipment manufacturers (OEMs).
On the other hand, retail sales maintained a steady upward trajectory, expanding 7.5 percent YoY during the month. Retail demand was supported by seasonal marriage season purchases and a highly diversified product mix spanning entry-level commuter options and aspirational premium models.
Exports surged 31.3 percent YoY in May 2026, which follows a strong performance in FY2026, where overall exports expanded by 23.3 percent, driven by expanding OEM product portfolios and a broader global acceptance of Indian two-wheeler brands.
The electric two-wheeler (E2W) market continues to outpace the broader internal combustion engine (ICE) segments in terms of growth velocity with EV penetration touching 8.9 percent (172,148 units) in May 2026, up 71.7 percent YoY.
This sharp rise in volume reflects improving ecosystem support, such as charging infrastructure expansion, and a structural shift in consumer acceptance toward electric mobility alternatives.
ICRA's moderate 3–5 percent growth projection for FY2027 balances several conflicting operational variables. Tailwinds includes sustained demand from ongoing GST rationalisation benefits and strong vehicle replacement demand from urban and semi-urban fleets.
On the other hand, growth could be constrained by extreme heatwaves that temporarily lower showroom footfalls, localised supply constraints for specific high-demand models and inflation-driven vehicle price adjustments.
Furthermore, a potentially weak or disrupted monsoon season triggered by El Niño patterns presents a risk to rural purchasing power. Lastly, ongoing geopolitical tensions in West Asia remain a critical monitorable, as further escalation could destabilise global shipping lanes, disrupt manufacturing supply chains and increase raw material cost structures.

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