Solutions By Continental for 2-wheeler Market in India
- By Thalavai Venkatesan
- December 18, 2020

Relatively low cost of ownership and an increase in demand in urban and semi-urban areas are the primary drivers behind the growth of India’s 2-wheeler market. Post the COVID-19 era, there is a general sentiment among the consumers, considering 2-wheelers as the preferred alternative to public transport and shared mobility. The 2-wheeler segment is expected to play a vital role in boosting the automotive sector post- COVID-19 by providing affordable personal mobility alternatives while we observe social distancing.
As the 2-wheeler market continues to boom in India, it is essential to also focus on the safety aspects related to the vehicles.
According to the World Road Statistics Report 2018, India has the largest number of road accident deaths across 199 countries. A report by the National Crime Records Bureau (NCRB) shows that 2-wheeler deaths have increased on a year-on-year basis, rising by 38 percent from 2009 to 2019.
The Indian Government has implemented various new policies related to automotive safety in the last few years. Today’s consumer is also more conscious about safety and looks at key features that ensure safety instead of viewing it as an option confined to premium variants. Today, vehicle safety is transitioning from cost-addition to value addition.
The consumers are continually looking for technology upgrades in all the departments, be it safety or convenience. This has pushed us to be innovative and flexible in adapting globally proven safety technologies to local requirements in the form of effective products.
Anti- Lock Braking System (ABS)
ABS is a piece of safety equipment that prevents the wheels of a vehicle from locking up under emergency, panic, or harsh braking conditions. The introduction of ABS will significantly impact improved road safety, with other factors such as the safety belt and the introduction of speed limits playing a role alongside ABS’s spread. All 2-wheelers over 125-cc are mandated to have ABS as of April 2019 in India.
At Continental, we have a range of solutions in the ABS segment suited to all vehicle types. India has a range of lighter 2-wheelers, where ABS is not mandated. The MiniMAB - One Channel ABS for Motorcycles is suited to scooters and small motorcycles. The small and lightweight solution is easily adaptable to smaller vehicles because only one wheel speed sensor is required. The system prevents the front wheel from locking up and avoids falls or the vehicle from becoming unstable.
Beyond ABS:
As a technology company, Continental is at the forefront of safety technologies. We have all the relevant products for different demands such as ABS ride modes, traction control, optimised curve braking, motorcycle hold & go, and Advanced Rider Assistance Systems (ARAS).
These technologies have a lot of scopes to gain prominence in the safety department in India. ARAS include functionalities like,
● Blind Spot Detection and Lane Change Assist: Warns the rider of vehicles driving in the blind spot area. The alert helps facilitate safe lane changes. The rearward-facing radar sensor monitors the road area behind and next to the motorcycle and warns if a lane change cannot be recommended.
● Emergency Brake Assist (EBA) and Forward Collision Warning: Supports the rider in avoiding run-up accidents by a radar-aided early threat assessment. It detects critical traffic situations and ensures optimum use of the available braking power. When a rear-end accident threatens, the motorcyclist will be alerted first before the EBA function supports his active braking system with slight pre-brake pressure.
● Intelligent Headlight Assist: The ARAS function Intelligent Headlight Assist (IHA) enables better vision at night. Motorcyclists can delegate the constant tedious task of changing from high to low beam to the electronic co-pilot. It detects the vehicles’ lights in front and oncoming vehicles and switches the high-beam headlamp on whenever possible to ensure optimum lighting of the road.
● Traffic Sign Assist: Detects traffic signs using a front camera and displays them to the rider. Failure to see a road sign displaying the permissible maximum speed can be expensive. Especially for people who rely on their driving license for their work, the consequences can be unpleasant. Traffic Sign Recognition has a display on the instrument panel to remind drivers of the current speed limit. This is achieved through multiple uses of the same camera, which is also used for the Lane Departure Warning system. When combined with high-performance software, it can even recognise speed limit signs. Digitised speed limit information of the onboard navigation system will be incorporated to be prepared for roads not assigned with speed limit signs.
● Adaptive Cruise Control: Relives the rider by automatically controlling throttle and brake to maintain the safe riding distance with the vehicle ahead.
Other technologies like Continental’s eHorizon for 2-wheelers is a cloud-based data management service that enables a variety of use-cases, increases safety, eco-efficiency, and enhances riding pleasure. The data, such as road geometry, traffic signs, or temporary events on the road, is collected and aggregated from various sources and transmitted back to the vehicle to either predictively inform the motorcyclist on relevant information on the route or to enhance vehicle functions directly.
This “swarm-intelligent system” uses technologies already present in vehicles, like camera systems, to classify road conditions like dry, wet, very wet (risk of aquaplaning), snowy, or icy. Based on that information, dynamic friction charts can be created and then used to forecast how well the tyres will grip the road stretch in question. I believe both these technologies have a good scope in the market, like India. Then again, a reliable ecosystem is vital to enable it.
We at Continental, with a strong legacy in-vehicle safety systems and inspired by its Vision Zero - Zero Fatalities, Zero Injuries, and Zero Crashes are committed to improving safety across the world awareness through various global and local forums. (MT)
NB: Thalavai Venkatesan is the Head of Sales & Key Account Management, Continental Automotive India. Views expressed are personal.
TVS Expands Raider Super Squad Edition With Deadpool And Wolverine Decal Options
- By MT Bureau
- August 26, 2025

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has expanded its TVS Raider Super Squad Edition.
The company has introduced two new thematic options for the Raider Super Squad range with the addition of Marvel’s Deadpool and Wolverine decal options.
The new TVS Raider SSE comes a powerful 3-valve engine, which produces 11.75 Nm @ 6,000 RPM of torque. The Super Squad Edition will now also get the iGO assist with Boost Mode for enhanced acceleration and GTT (Glide Through Technology). It also features a fully connected reverse LCD cluster with more than 85 features.
It was in August 2023 that TVS Raider became India’s first motorcycle to launch Marvel-themed editions, debuting with Iron Man and Black Panther.
The new TVS Raider Super Squad Edition is priced at INR 99,465 (ex-showroom Delhi) and will be available across all TVS Motor Company dealerships.
Royal Enfield Unveils New Guerrilla 450 Colourway At High-Octane Pune Event
- By MT Bureau
- August 25, 2025

Royal Enfield has introduced a new Shadow Ash colourway for its Guerrilla 450 motorcycle at the ‘GRRR Nights X Underground’ event in Pune. The event, held in partnership with Tapaswi Racing, was a blend of motorcycle stunts, drag races and musical performances.
Priced at INR 249,000 (ex-showroom Chennai), the new colourway features an olive green tank with blacked-out detailing, giving the bike a more aggressive, muscular appearance. The Shadow Ash model, part of the Dash variant, also comes equipped with the Tripper Dash navigation system.
The launch event was attended by over 3,000 enthusiasts and showcased the motorcycle’s performance capabilities through high-octane stunts. Professional stunt riders, including Padma Prashanth and Anish Shetty, performed drag and drift stunts. A highlight of the night was renowned motorsport athlete Akildas T.D., who performed a gravity-defying drift showcase on the new Guerrilla 450. The Guerrilla 450 is powered by a 452cc liquid-cooled Sherpa engine.
Bajaj Auto Resumes Chetak E-Scooter Deliveries
- By MT Bureau
- August 22, 2025

Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced that it has resumed deliveries for its Chetak e-scooter across dealerships.
The update comes after weeks of production impact on the back of the disruption in the supply of rare earth magnets, which had forced the company to cut down on production of the e-scooter.
Bajaj Auto shared that now with production restored ahead of schedule, it has resumed production and shipments from 20 August, marking a faster-than-anticipated return to full capacity.
Furthermore, the automaker claims it has secured sufficient supply of rare earth magnets and other key materials to ensure availability during the upcoming festive season.
Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said, “We appreciate our customers’ patience. Demand for Chetak remains robust, supplies have normalised and deliveries against bookings have commenced. We are scaling up production to meet rising demand while staying true to our standards of quality and customer delight.”
Motoverse 2025 To Be Held In Goa From 21st November
- By MT Bureau
- August 20, 2025

Goa will host Motoverse 2025, an annual moto-culture festival, from November 21–23, 2025. The event is a gathering for riders, enthusiasts and industry professionals.
Motoverse 2025 will feature custom motorcycle builds and new innovations, including the Flying Flea and the Himalayan Electric test bed. The festival plans to debut new products and initiatives. A structured club championship will be introduced for the Dirt Track events. The Art of Motorcycling will conclude with a finale and the Motoreel stage will host industry figures and adventurers.
The festival will incorporate a split-stage music format. The Main Stage will feature acts like Hanumankind, The Yellow Diary and Parvaaz. The lineup includes a collaboration between Kutle Khan and Karsh Kale. The festival also announced its first international electronic music act. The Hilltop Stage will highlight a new generation of independent artists.
A new concept, Motohub, will provide a dedicated space for riders to connect. It will feature film screenings and interactive zones. The event will also offer group registration incentives for riding crews to promote community participation. Motoverse 2025 will conclude with an awards ceremony recognizing achievements within the motorcycling community.
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