Steelbird Launches Vintage 3.0 Open-Face Retro Helmet At INR 1,299

Steelbird Vintage 3.0

Delhi-NCR-based Steelbird Helmets, one of India’s leading helmet manufacturers, has expanded its product line-up with Vintage 3.0 series, an open-face helmet inspired by retro designs of 1970s at prices starting INR 1,299.

Rajeev Kapur, Managing Director, Steelbird Helmets, said, “At Steelbird, we don’t just make helmets – we create riding companions that reflect a rider’s identity. The Vintage 3.0 is a salute to motorcycling heritage, combining retro design with cutting-edge safety and unmatched comfort. It’s for riders who want to stand out, stay safe, and feel free on every ride.”

The Vintage 3.0 features an advanced screw-free Quick Release Mechanism that allows riders to easily switch between the heritage-style peak and a full protective visor. It can also accommodate Steelbird’s 3-in-1 mask system and comes with a rear elastic strap holder to anchor riding goggles securely.

In terms of safety, the Vintage 3.0 meets ISI (IS 4151:2015) and DOT (FMVSS 218, USA) standards. Vintage 3.0 helmet uses high-impact ABS outer shell, high-density EPS liner, breathable mesh and soft, removable cheek pads that can be washed and reinstalled. The optical-grade visor features high-quality polycarbonate to provide visual clarity, UV protection and scratch resistance. The micrometric quick-release buckle system is tested to endure up to 225 kg of load, aligning with stringent European norms for rider safety. It weighs around 1,000 + 50gm, making it ideal for extended uses. The helmet is available if 15 colour options, including – Sea Blue, Coral Peach, Cherry Red, Battle Green, Armada Blue and Glossy Black. It comes in three shell sizes — Medium (580 mm), Large (600 mm) and Extra Large (620 mm).

Triumph Thruxton 400 Launched At INR 274,137 In India

Triumph Thruxton 400

Triumph has launched the new Thruxton 400 in India at prices starting INR 274,137, with a global release planned for later in the year.

The Thruxton 400 joins Triumph's Modern Classic line-up with the bike's chassis and suspension have been revised to provide a sportier ride. Rider technology includes switchable traction control, a torque-assist clutch, a ride-by-wire throttle, and an integrated analogue speedometer with an LCD screen. The Thruxton 400 has service intervals of 10,000 miles (16,000 km) or 12 months and comes with a two-year unlimited mileage warranty. The motorcycle is built with a new fairing housing a classic round LED headlight and has four colour scheme option – Lava Red Gloss and Aluminum Silver, Pearl Metallic White and Storm Grey, Metallic Racing Yellow with Aluminum Silver and Phantom Black with Aluminum Silver

The motorcycle features a 398cc liquid-cooled, single-cylinder engine with a 12:1 compression ratio, producing 42 PS (30.89 kW) at 9,000 rpm and 37.5 Nm of torque at 7,500 rpm. It features a six-speed gearbox, a wet multi-plate slip & assist clutch and is equipped with a Bosch electronic fuel injection system. The motorcycle chassis is a hybrid spine/perimeter tubular steel frame with a twin-sided, cast aluminium alloy swingarm. It has a wheelbase of 1371 mm, a seat height of 805 mm and a wet weight of 181 kg. Featuring a 13-litre fuel tank capacity, the motorcycle comes with a claimed fuel efficiency of 27km per litre.

In terms of suspension, on the front it gets 43mm upside-down forks with 140mm of wheel travel, while the rear suspension uses a gas monoshock RSU with an external reservoir and preload adjustment, providing 130mm of wheel travel.

For stoppage, it uses a single 300mm fixed disc with a four-piston radial caliper on the front and single 230mm fixed disc with a single-piston floating caliper on the back, both with ABS.

Paul Stroud, Chief Commercial Officer, Triumph Motorcycles, said, “The Thruxton name is synonymous with an exhilarating ride, a focused riding position and the iconic cafe racer silhouette. The new Thruxton 400 delivers all that and more, representing exceptional value that will appeal to a younger audience who long to own a stylish motorcycle with the modern performance and premium finish of a Triumph. With its uprated engine and sportier ergonomics, the Thruxton 400 is an exciting addition to our Modern Classic range, building on the accessibility and confidence inspiring handling that has made the 400 range so popular.”

Rakesh Sharma, Executive Director, Bajaj Auto, said, “The Triumph business in India has seen tremendous momentum over the past year – from expanding our network and experience stores to a growing community of passionate riders who are engaging deeply through regular rides and events. The response to the Modern Classic 400cc range has exceeded expectations, and the new Thruxton 400 is a worthy addition. It blends authentic cafe racer styling with exhilarating performance and exceptional build quality. With this launch, we continue to offer Indian riders not just motorcycles, but iconic machines that evoke emotion and foster community.”

Suzuki Motorcycle India Intros New Dual-Tone Colour For Avenis Scooter

Suzuki Avenis

Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has introduced a vibrant new dual-tone colour for its sporty 125cc scooter – Suzuki Avenis.

The scooter is now available in new Metallic Matte Platinum Silver No. 2 / Glass Sparkle Black colour, in addition to the existing Glossy Sparkle Black / Pearl Glacier White, Glossy Sparkle Black / Pearl Mira Red, and Glossy Sparkle Black.

Mechanically unchanged, the Suzuki Avenis continues to be powered by a BS6 OBD-2B-compliant 124.3cc, all aluminium, 4-stroke, single-cylinder, air-cooled engine that is BS6 OBD-2B compliant, which produces 8.7 PS @ 6,750 rpm and 10 Nm @ 5,500 rpm.

It is equipped with Suzuki Eco Performance (SEP) technology for a balance of performance and fuel efficiency. The scooter comes with front box with USB socket, external hinge-type fuel cap, long and comfortable and sporty step seat and 21.8L large under-seat storage. Further, the Avenis features a telescopic front suspension, Combined Brake System, large 12-inch front tyre and a side stand interlock system.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “At Suzuki Motorcycle India, we focus on offering products that reflect the evolving preferences of riders. The new colour on the Avenis adds a bold twist to its sporty personality and gives our young customers another exciting way to express their style on the streets. With this addition, we continue to enhance the appeal of Avenis while keeping the excitement alive.”

The Suzuki Avenis is priced at INR 91,400 for the Standard Edition, while the Ride Connect Edition is priced at INR 93,200 (both ex-showroom Delhi).

Ather Energy Narrows Q1 Losses To INR 1.78 Billion

Ather Energy

Bengaluru-based electric vehicle company Ather Energy has reported a strong start to the FY2026 with an increase in sales and market share. The company sold 46,078 units in the first quarter, a 97 percent YoY increase, which was accompanied by an 83 percent rise in total income to INR 6.72 billion.

The company's financial performance showed improvements in margins, with Adjusted Gross Margin increasing by 117 percent YoY. The EBITDA margin improved to -16 percent, narrowing losses to INR 1.06 billion, while losses after tax for the quarter were INR 1.78 billion.

Ather Energy's market share grew to 14.3 percent nationally, up from 7.6 percent in the same quarter of the previous year. The company maintained its leading position in South India with a 22.8 percent market share and expanded its presence in Middle India, where its share grew to 10.7 percent.

The company attributed the growth to demand for the Ather Rizta model and the expansion of its retail footprint, which saw the addition of 95 new Experience Centres during the quarter. This brings the total number of centres to 446. Ather also continued to invest in its charging network, which now has 4,032 points across India, Nepal and Sri Lanka.

Tarun Mehta, Executive Director and CEO, Ather Energy, said, “We have had a phenomenal start to this financial year, led by Rizta’s success and a strong expansion of our retail footprint. We were No.1 by market share in South India this quarter and are now scaling up quickly across Middle India, which has ramped up faster than expected. Over the next quarters, there will be a larger footprint expansion in the Northern markets. This quarter saw significant growth in our margins, demonstrating our strong focus on profitability. Even as we expand pan-India, our ASP has held steady, and our market share continues to grow.”

TVS Motor Company Launches TVS Indus Design Platform

TVS Indus

TVS Motor Company, a leading manufacturer of two-wheeler and three-wheeler has launched a new design platform – TVS Indus Design Honours.

The platform aims to nurture design talent and promote innovation, which focusses on meaningful, inclusive and supports India’s diverse landscapes, lifestyles and people.

The company shared that the term ‘Indus’ draws from the Indus Valley Civilisation, one of the world’s earliest and most advanced societies. TVS Motor aims to blend India’s rich design heritage with a progressive, forward-looking mindset

Amit Rajwade, Vice-President – Design, TVS Motor Company, said, “Design is the bridge between imagination and impact. With TVS Indus Design Honours, we are creating a platform where the next generation of designers, thinkers and creators can reimagine Indian mobility as an original, culturally rooted expression of who we are and where we’re headed. This initiative reflects TVS Motor’s commitment to design-led innovation and sustainable mobility. This platform intends to promote Design among the Indian youth and nurture talent from both design and non-design backgrounds to help shape not just how we move but ignite the global conversation on the future of mobility.” 

The platform is open to all Indian residents including students, young professionals and design enthusiasts.

The challenge for the 2025 edition is theme-based, drawing inspiration from four distinctive regions — Thar, Sahyadri, Kutch and Mumbai.

Interested individuals can submit their entries that propose mobility concepts spanning monowheel, two-wheeler and three-wheeler formats, while incorporating environmental, social and cultural relevance. The challenge officially opens for registrations today, with the deadline for submissions set for 6 October 2025.

The entries will be evaluated by an expert jury comprising leading names from the world of design and mobility. The entries will be judged on originality, contextual relevance, user-centricity and feasibility. The top three winners will receive cash prizes up to INR 500,000, with additional recognition through a Viewers’ Choice award and opportunities for internship consideration with the TVSM Design Team.