Suzuki Motorcycle India Private Ltd. (SMIPL), a subsidiary of Japan’s Suzuki Motor Corporation, has announced a new strategic partnership with Jana Small Finance Bank (JSFB), a rapidly growing institution in vehicle financing. This collaboration is designed to significantly improve customer access to financing for Suzuki's range of scooters and motorcycles across both urban and rural Indian markets.

By uniting SMIPL's widespread dealer network with JSFB's strong national presence, the alliance aims to make ownership more attainable. A key benefit for customers will be access to highly competitive financial products, which include attractive interest rates and expedited loan approvals that require minimal documentation. The partnership also promises to deliver flexibility through tailored repayment plans structured to suit a wide variety of individual financial situations.

Further enhancing the experience, JSFB will provide digital application platforms, continuous operational support, and the convenience of pre-approved loan offers. This comprehensive approach is intended to create a seamless, efficient and entirely transparent financing journey for every customer, from initial inquiry to final payment. The memorandum of understanding was formally executed by senior leadership from both organisations.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India Private Ltd., said, “Customer convenience remains at the heart of everything we do at Suzuki Motorcycle India. Our association with Jana Small Finance Bank will expand financing options and bring added flexibility for two-wheeler customers across India. Through this partnership, we will also be able to deepen our presence in newer markets and benefit from JSFB’s vast network, particularly in tier-2 and tier-3 cities, allowing more customers to experience the joy of owning their favourite Suzuki two-wheeler.”

Pradeep Rebello, Business Head – Vehicle Loans, Jana Small Finance Bank, said, “At Jana Bank, we are committed to making financial inclusion a reality for millions. Our distribution with 809 branches, 4.6 million customers spread across 25 states coupled with this important partnership with Suzuki Motorcycle India allows us to serve our customers better by providing affordable and seamless financing for two-wheelers. With our digital-first processes, we ensure that every customer enjoys convenience, speed and trust in their loan journey. Our ability to support Suzuki’s expansive customer base demonstrates the power of our nationwide presence and dedication to delivering modern, inclusive banking solutions for all Indians.”

Comments (0)

ADD COMMENT

Link Copied!

Flying Flea, the electric mobility brand from Royal Enfield, has expanded its network with 10 new touchpoints in Bengaluru, supplementing its initial store in Jayanagar.

The expansion supports the Flying Flea C6 motorcycle, priced at INR 2.79 lakh (ex-showroom) or INR 1.99 lakh with Battery-as-a-Service. The network uses a hub-and-spoke model, featuring a service hub in BTM Layout and spoke centres across locations including Whitefield, Rajaji Nagar and Electronic City.

The FF.C6 is a ground-up electric platform weighing 124 kg. It features a 3.91 kWh lithium-ion battery encased in magnesium alloy, providing a peak power of 15.4 kW. The motorcycle achieves a top speed of 115 kmph and delivers 60 Nm of motor torque, resulting in over 400 Nm of wheel torque.

Comments (0)

ADD COMMENT

Link Copied!

Jawa Yezdi Motorcycles, one of the leading mid-sized motorcycle manufacturers, has completed the Shaurya Vijay Yatra in partnership with the Indian Army, culminating at the Kargil War Memorial in Dras on Kargil Vijay Diwas. The expedition covered 1,900 kilometres from the National War Memorial in New Delhi.

Participants travelled through Himachal Pradesh and Ladakh on Jawa and Yezdi motorcycles, carrying soil from the National War Memorial to the Kargil War Memorial. The event was flagged off by Defence Minister Rajnath Singh.

Anupam Thareja, Co-Founder, Classic Legends, said, "The Shaurya Vijay Yatra is our way of ensuring that the stories of India's bravehearts continue to inspire future generations. From the National War Memorial to Dras, every kilometre of this journey was dedicated to honouring those who gave everything for the nation. We are proud to undertake this tribute alongside the Indian Army and the wider riding community. By bringing together serving and retired defence personnel, Veer Naris and civilian riders, we hope to ensure that the values of courage, service and national pride continue to resonate across generations."

Comments (0)

ADD COMMENT

Link Copied!

Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, unveiled a portfolio of 10 motorcycles and scooters in New Delhi, comprising 7 models and 3 refreshed variants.

The lineup spans internal combustion engine, electric and flex-fuel mobility, featuring models such as the ADV 160, CB 500, Rebel 300, Rebel 500, XR 300L, XR 300 Rally and QC3 EV. Production utilises local sourcing and manufacturing capabilities to support market expansion.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, "India remains one of Honda's most strategic global markets. This 10-product portfolio offers a wide range of mobility solutions. It reinforces Honda's multi-pathway approach, with advanced ICE vehicles, electric mobility solutions, and flex-fuel technologies designed to address diverse customer needs and varying infrastructure readiness. At the same time, we are accelerating our Make-in-India for the World commitment by strengthening local engineering and manufacturing capabilities. This not only allows us to bring Honda's global technologies closer to Indian customers, but also reinforces India's role as an important manufacturing and export hub within Honda's global operations, while maintaining the quality, reliability, and safety that define Honda.”

Mutsuo Usui, Director - Sales & Marketing, added, "Indian customers today are looking for products that complement their lifestyles as much as their mobility needs. Through this expanded portfolio, we are bringing a broader range of Honda’s globally acclaimed models to India and offering customers greater choice across multiple riding categories. Whether for daily commuting, weekend exploration, adventure touring, or leisure riding, this product range enables customers to choose a Honda that best matches their aspirations.”

Comments (0)

ADD COMMENT

Link Copied!

Bajaj Auto Ltd. has launched 'My Pulsar Story,' a worldwide digital campaign celebrating the 25th anniversary of its flagship motorcycle. The initiative invites the global rider community to submit personal accounts of their experiences with the machine. For millions, the Pulsar has served as a first motorcycle, a companion on cross-country trips or a catalyst for lasting friendships.

The campaign spans continents, reaching riders from Indian cities like Mumbai and Bengaluru to Latin American hubs including Mexico City, Bogota, Rio de Janeiro and Buenos Aires. Since its 2001 debut, the Pulsar has transformed sports motorcycling by making performance accessible. With over 20 million units sold, the model has driven Bajaj Auto's expansion into more than 100 countries through a 125 cc to 350 cc portfolio.

Submissions run on Instagram from 21 July to 4 September 2026 in any creative format using #MyPulsarStory. Selected entries from riders, creators and heritage owners will feature on global channels. Weekly prizes will be awarded, with one grand prize winner per nation receiving a Pulsar NS400z.

Bajaj Auto emphasises that this celebration belongs to the riding community rather than the brand itself, inviting every owner to contribute their unique chapter to the Pulsar legacy.

Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said, "Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides and brought together a passionate community that spans countries, cultures and generations. It is remarkable to see how riders around the world continue to share the same passion and sense of belonging, with every journey, friendship and milestone helping shape the Pulsar legacy. With 'My Pulsar Story', we are inviting everyone from first-time owners to lifelong enthusiasts to share those experiences, inspire others and tell the world what being Definitely Daring means to them."

Comments (0)

ADD COMMENT

Link Copied!